Livingston County Wayfinding Public Meeting Presentation

Public Meeting #2

Genesee Transportation Council February 24, 2021

NATIONAL FIRM. STRONG LOCAL CONNECTIONS.

MEETING AGENDA

• Welcome & Introductions • Project Overview • Recap of the Design Process & Recommendations • Next Steps • Questions & Answers

INTRODUCTIONS • Genesee Transportation Council • Livingston County Economic Development • Steering Committee • Community Members • Consultant Team ⁻ Bergmann

⁻ Alleyway Marketing

PROJECT OVERVIEW

NATIONAL FIRM. STRONG LOCAL CONNECTIONS.

WHAT IS WAYFINDING?

Wayfinding is enabling people to navigate through an environment with the use of effective signage and visual cues.

PROJECT OBJECTIVES • Create a strong identity through a comprehensive wayfinding program • Improve navigation for all modes of transportation • Support economic development by facilitating accessibility and mobility • Improve pedestrian safety • Visually connect each downtown within Livingston County • Promote the unique assets and destinations within the County

THE STUDY AREA

Nine Villages • • • • • • • • •

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

Avon Caledonia Dansville Geneseo Leicester Lima Livonia Mount Morris Nunda

COMMUNITY ENGAGEMENT

4

Committee Meetings

1

Project Website

2

Online Surveys

4 9

Public Meetings

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

Stakeholder Meetings

PROJECT WEBSITE

WWW.LIVCOWAYFINDING.COM

ONLINE SURVEY

PUBLIC WORKSHOPS

Lima Farmer’s Market – September 22, 2020

Geneseo Farmer’s Market – September 24, 2020

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

STAKEHOLDER MEETINGS

The Wayfinding Design Process

PROJECT MILESTONES

EXISTING CONDITIONS FRAMEWORK

Stakeholder meetings Village Tours Existing Sign Inventory Analyze Sign Concentration and Gaps

SIGN SYSTEM CONCEPTS

County Branding Design Preliminary Sign Concepts Final Sign Design

3

IMPLEMENTING THE STRATEGY

Map Destinations Map Sign Locations / Messaging Planning Level Cost Estimates & Phasing Plan

4

STREETSCAPE GUIDELINES

1

2

Stakeholder Meetings / Public Workshops Streetscape Recommendations TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

EXISTING 1 CONDITIONS FRAMEWORK

Stakeholder Meetings Village Tours Existing Sign Inventory Related Studies County Branding

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

To create a successful wayfinding signage system, you first need to know what exists.

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

DATA COLLECTION

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

EXISTING SIGN SYSTEMS INVENTORY Is the sign geared towards vehicles or pedestrians?

Does the sign provide direction to a destination or is it informational?

What is the overall condition of the sign?

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

SIGN CONCENTRATION

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

EXISTING TRAIL SYSTEM

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

KEY FINDINGS • Majority of the existing wayfinding signage is in good or excellent condition.

• Signage between the 9 villages should be improved to strengthen connectivity.

• Signage geared towards pedestrians is lacking throughout the County.

• Connections to parks and trails, including the Genesee Valley Greenway State Park, should be enhanced.

• Each village has existing gateway signage.

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

SIGN 2 SYSTEM CONCEPTS

County Branding Preliminary Sign Concepts Final Sign Design

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

SIGN DESIGN two projects working hand-in-hand

Cohesive Countywide Brand and Wayfinding Signage System TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

Name, Taglines and Colors in for Review Livingston County Downtown Umbrella and for the nine villages.

Mark Development Livingston County Downtown Umbrella and for the nine villages. Adaptable mark for way finding signage Brand Guide Development Detailed guide on how to use new brand Marketing Plan Development Detailed plan on rollout of the brand with strategic tactics TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

CAPTURING THE BRAND IN THE SIGN SYSTEM

www.bergmannpc.com

4 DESIGN OPTIONS WERE PRESENTED TO THE STEERING COMMITTEE AND PUBLIC.

Various attributes from these options were identified as desirable…. ….these elements were combined and resulted in the recommendation of a preferred concept.

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

SIGN HIERARCHY

• Village Gateway Monument • Village Vehicular Directional • Pedestrian Directional • Light Pole Banner • Parking • Kiosk • Temporary Signage

BRANDING THE SIGN SYSTEM

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

3

IMPLEMENTING THE STRATEGY

Final Sign Design Destinations Sign Locations / Messaging Cost Estimates & Phasing Plan

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

3 STEP APPROACH TO THE VEHICULAR SIGN SYSTEM 1

Confirm Destinations

2

3

Identify Routes

Navigate Within Downtowns

DESTINATIONS

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

DESTINATIONS

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

SIGN PLACEMENT Key Considerations / Best Practices • Identify High Priority Destinations • Locate Decision Making Points • No more than 3 Destinations Per Sign • Closest Destination is Listed First • Abbreviate Long Names (Copy Fitting) • Follow MUTCD Standards

SIGN PLACEMENT COUNTYWIDE

SIGN PLACEMENT COUNTYWIDE

SIGN PLACEMENT 390 CORRIDOR

SIGN PLACEMENT 390 CORRIDOR

SIGN PLACEMENT DOWNTOWN

SIGN PLACEMENT DOWNTOWN

ESTIMATED COSTS

$8,000 to $20,000

$4,000

$300

$1,200

$10,000

$10,000 to $15,000

$200 each

STREETSCAPE 4 GUIDELINES

Best Management Practices Village Specific Recommendations

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

STREETSCAPE GUIDELINES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

STREET TREES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

STREET TREES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

AMENITIES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

AMENITIES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

PUBLIC ART

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

MATERIALS

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

PEDESTRIAN ACCESS

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

PARKING SOLUTIONS

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

ALLEYSCAPES

TD Bank 54th and 8th, New York, NY

www.bergmannpc.com

COMMUNITY SPECIFIC STREETSCAPE RECOMENDATIONS

Streetscape recommendations build upon the goals of the Village’s CAP www.bergmannpc.com Study, completed in January 2021.

TD Bank 54th and 8th, New York, NY

Next Steps

Questions?

Discussion.