Public Meeting #2
Genesee Transportation Council February 24, 2021
NATIONAL FIRM. STRONG LOCAL CONNECTIONS.
MEETING AGENDA
• Welcome & Introductions • Project Overview • Recap of the Design Process & Recommendations • Next Steps • Questions & Answers
INTRODUCTIONS • Genesee Transportation Council • Livingston County Economic Development • Steering Committee • Community Members • Consultant Team ⁻ Bergmann
⁻ Alleyway Marketing
PROJECT OVERVIEW
NATIONAL FIRM. STRONG LOCAL CONNECTIONS.
WHAT IS WAYFINDING?
Wayfinding is enabling people to navigate through an environment with the use of effective signage and visual cues.
PROJECT OBJECTIVES • Create a strong identity through a comprehensive wayfinding program • Improve navigation for all modes of transportation • Support economic development by facilitating accessibility and mobility • Improve pedestrian safety • Visually connect each downtown within Livingston County • Promote the unique assets and destinations within the County
THE STUDY AREA
Nine Villages • • • • • • • • •
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
Avon Caledonia Dansville Geneseo Leicester Lima Livonia Mount Morris Nunda
COMMUNITY ENGAGEMENT
4
Committee Meetings
1
Project Website
2
Online Surveys
4 9
Public Meetings
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
Stakeholder Meetings
PROJECT WEBSITE
WWW.LIVCOWAYFINDING.COM
ONLINE SURVEY
PUBLIC WORKSHOPS
Lima Farmer’s Market – September 22, 2020
Geneseo Farmer’s Market – September 24, 2020
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
STAKEHOLDER MEETINGS
The Wayfinding Design Process
PROJECT MILESTONES
EXISTING CONDITIONS FRAMEWORK
Stakeholder meetings Village Tours Existing Sign Inventory Analyze Sign Concentration and Gaps
SIGN SYSTEM CONCEPTS
County Branding Design Preliminary Sign Concepts Final Sign Design
3
IMPLEMENTING THE STRATEGY
Map Destinations Map Sign Locations / Messaging Planning Level Cost Estimates & Phasing Plan
4
STREETSCAPE GUIDELINES
1
2
Stakeholder Meetings / Public Workshops Streetscape Recommendations TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
EXISTING 1 CONDITIONS FRAMEWORK
Stakeholder Meetings Village Tours Existing Sign Inventory Related Studies County Branding
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
To create a successful wayfinding signage system, you first need to know what exists. TD Bank 54th and 8th, New York, NY
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DATA COLLECTION
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
EXISTING SIGN SYSTEMS INVENTORY Is the sign geared towards vehicles or pedestrians? Does the sign provide direction to a destination or is it informational? What is the overall condition of the sign? TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
SIGN CONCENTRATION
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
EXISTING TRAIL SYSTEM
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
KEY FINDINGS • Majority of the existing wayfinding signage is in good or excellent condition. • Signage between the 9 villages should be improved to strengthen connectivity. • Signage geared towards pedestrians is lacking throughout the County. • Connections to parks and trails, including the Genesee Valley Greenway State Park, should be enhanced. • Each village has existing gateway signage. TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
SIGN 2 SYSTEM CONCEPTS
County Branding Preliminary Sign Concepts Final Sign Design
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
SIGN DESIGN two projects working hand-in-hand
Cohesive Countywide Brand and Wayfinding Signage System TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
Name, Taglines and Colors in for Review Livingston County Downtown Umbrella and for the nine villages. Mark Development Livingston County Downtown Umbrella and for the nine villages. Adaptable mark for way finding signage Brand Guide Development Detailed guide on how to use new brand Marketing Plan Development Detailed plan on rollout of the brand with strategic tactics TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
TD Bank 54th and 8th, New York, NY
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CAPTURING THE BRAND IN THE SIGN SYSTEM
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4 DESIGN OPTIONS WERE PRESENTED TO THE STEERING COMMITTEE AND PUBLIC.
Various attributes from these options were identified as desirable…. ….these elements were combined and resulted in the recommendation of a preferred concept. TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
SIGN HIERARCHY
• Village Gateway Monument • Village Vehicular Directional • Pedestrian Directional • Light Pole Banner • Parking • Kiosk • Temporary Signage
BRANDING THE SIGN SYSTEM
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
3
IMPLEMENTING THE STRATEGY
Final Sign Design Destinations Sign Locations / Messaging Cost Estimates & Phasing Plan
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
3 STEP APPROACH TO THE VEHICULAR SIGN SYSTEM 1
Confirm Destinations
2
3
Identify Routes
Navigate Within Downtowns
DESTINATIONS
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
DESTINATIONS
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
SIGN PLACEMENT Key Considerations / Best Practices • Identify High Priority Destinations • Locate Decision Making Points • No more than 3 Destinations Per Sign • Closest Destination is Listed First • Abbreviate Long Names (Copy Fitting) • Follow MUTCD Standards
SIGN PLACEMENT COUNTYWIDE
SIGN PLACEMENT COUNTYWIDE
SIGN PLACEMENT 390 CORRIDOR
SIGN PLACEMENT 390 CORRIDOR
SIGN PLACEMENT DOWNTOWN
SIGN PLACEMENT DOWNTOWN
ESTIMATED COSTS
$8,000 to $20,000
$4,000
$300
$1,200
$10,000
$10,000 to $15,000
$200 each
STREETSCAPE 4 GUIDELINES
Best Management Practices Village Specific Recommendations
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
STREETSCAPE GUIDELINES
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
STREET TREES
TD Bank 54th and 8th, New York, NY
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STREET TREES
TD Bank 54th and 8th, New York, NY
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AMENITIES
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
AMENITIES
TD Bank 54th and 8th, New York, NY
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PUBLIC ART
TD Bank 54th and 8th, New York, NY
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MATERIALS
TD Bank 54th and 8th, New York, NY
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PEDESTRIAN ACCESS
TD Bank 54th and 8th, New York, NY
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PARKING SOLUTIONS
TD Bank 54th and 8th, New York, NY
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ALLEYSCAPES
TD Bank 54th and 8th, New York, NY
www.bergmannpc.com
COMMUNITY SPECIFIC STREETSCAPE RECOMENDATIONS
Streetscape recommendations build upon the goals of the Village’s CAP www.bergmannpc.com Study, completed in January 2021. TD Bank 54th and 8th, New York, NY
Next Steps
Questions? Discussion.