Overview

THE OVERVIEW

TA B L E O F C O N T E N T S

Heritage & Brand Our Brand Heritage ...................................................................................................... 3 An Extraordinary Collaboration ................................................................................. 4 Asia Exposure: Leveraging the Hong Kong SIR/Auction Offices............................. 5 Brand Marketing ......................................................................................................... 6

Reach Public Relations: The Voice of Luxury Real Estate ................................................... 7 Photography: Superior Technology Worthy of Your Home .................................... 8 Global Media Partnerships: Unparalleled Reach ...................................................... 9 Property Distribution ............................................................................................... 10 Property Advertising: Exclusive Access .................................................................. 11

Proprietary Magazines RESIDEŽ .................................................................................................................... 12 Sotheby’s Magazine | Art & Home .......................................................................... 13

Websites sothebysrealty.com ................................................................................................... 14 Innovative and Interconnected Cascading Platform ............................................ 15 eGallery and Touch Gallery ...................................................................................... 16 Property Brochures and Significant Sales: A Powerful First Impression ............ 17 Video: The Quintessential Content......................................................................... 18 Search Engine Marketing ........................................................................................ 19 Lifestyle Focus: Niche Markets ................................................................................ 20

Tools Apple TV .................................................................................................................... 21 SIR Mobile: Access on the Go .................................................................................. 22 Social Media: Marketing Influential Connections ................................................... 23

Hawaii Difference LISTsothebysrealty.com ............................................................................................ 24 LISTHawaii-mls.com .................................................................................................. 25

Referrals A True Global Network and Hawaii Presence.................................................... 26, 27

LIST The List Story ........................................................................................................... 28 Unprecedented Access: The List Difference .......................................................... 29 Japan: Our Unique Difference Japan Real Estate Seminars ................................. 30 LIST Map: Expanding ................................................................................................ 3 1 The Art of Giving ....................................................................................................... 32

A LEGACY OF

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EXCELLENCE

Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty® benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

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An Extraordinary Collaboration Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s auction house is the literary collaboration Sotheby’s Magazine | Art & Home.

This alliance creates exclusive opportunities to reach a prestigious clientele.

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Asia Exposure: Leveraging the Hong Kong SIR/Auction Offices The Sotheby’s auctions in Hong Kong have grown exponentially in the last few years with a particular interest from mainland Chinese. The auctions are held in Hong Kong twice a year in April and October and smaller private auction caravans are held on a one-to-one basis throughout China. Many opportunities to reach these potential buyers exist through collaboration at the events and through their proprietary media.

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Brand Marketing A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sotheby’s International RealtyŽ brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.

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Public Relations: The Voice of Luxury Real Estate Our public relations support team helps drive awareness and position our global network and prestigious brand as the voice of luxury real estate.

Properties that have international relevance, historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and traffic to sothebysrealty.com.

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Photography: Superior Technology Worthy of Your Home Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate website experience. Your home will be featured on sothebysrealty.com, utilizing the highest quality photography and online technology available today. Sothebysrealty.com offers an immersive photography slide show allowing homebuyers to zoom in on ornate details or expand to full screen on 20 high resolution photographs.

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Global Media Partnerships: Unparalleled Reach With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International RealtyŽ brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.

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Property Distribution Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby’s International RealtyŽ brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.

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Property Advertising: Exclusive Access Exclusive agreements with the world’s most influential media partners provide unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal, as well as lifestyle-focused partners such as Ocean Living and Country Life.

Guildford, England, United Kingdom £2,900,000 GBP Property ID HTTEJ6

D I N A RY H O M E S

RATION

Houston, Texas, USA $8,450,000 USD Property ID EFF632 JOHN WILLIAM GODWARD A Cool Retreat Estimate £350,000–450,000

County Cork, Ireland €4,500,000 EUR Property ID LQCQNH

Victorian, Pre-Raphaelite & British Impressionist Art Auction London 14 July 2016

A

New York, New York, USA $38,500,000 USD Property ID 00110686

Tiburon, California, USA $12,900,000 USD Property ID CWQYM2

s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

sothebysrealty.com 6/29/16 1:47 PM

7/11/16 11:32 AM

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RESIDE

RESIDE® RESIDE® is our brand’s award-winning, proprietary magazine, featuring luxury homes and lifestyles from around the world. Regional issues are distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial, global lifestyle features and more. Each issue of RESIDE® is also created as an eBook for electronic marketing and distribution hereby expanding its reach.

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Sotheby’s Magazine | Art & Home This large format magazine enriches readers with sophisticated content related to the art and real estate world and now includes a digital version under sothebys.com. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty® brand properties and also includes a property gallery, providing an advertising opportunity that targets the Sotheby’s clientele.

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AN IMMERSIVE EXPERIENCE

sothebysrealty.com sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.

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Innovative and Interconnected Cascading Platform Once a home is on sothebysrealty.com, it will be exclusively marketed on more than 140 websites around the world. This network of interconnected, locally focused and globally aware Sotheby’s International RealtyŽ network members’ websites receive over eight million visitors per year and create another exclusive property syndication opportunity.

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eGallery The Sotheby’s International Realty® eGallery is displayed on high-definition screens in Sotheby’s International Realty® and Sotheby’s auction house locations around the world. It is an exclusive, real time, dynamic property slideshow designed to provide worldwide reach for the select upper-tier properties represented by our network.

Touch Gallery The Sotheby’s International Realty® brand Touch Gallery is a touch screen system that provides a unique branded interactive property search experience on high-definition screens. This through-the-glass storefront display system entices foot traffic to engage with properties outside of Sotheby’s International Realty® office locations throughout the world. The podium and wall mount versions create a touch screen property search experience within Sotheby’s International Realty® office spaces, conference rooms and lobbies. The gallery is yet another way the brand is engaging today’s real estate consumer.

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A POWERFUL FIRST IMPRESSION Property Brochures and Significant Sales: A Powerful First Impression A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. In addition to a vast digital and media campaign, a series of professionally designed brochures, postcards and email templates are available and easily customizable.

A newsletter promotes significant sales throughout the network. This illustrates an additional way in which the Sotheby’s International RealtyŽ brand promotes the properties we represent to the most qualified buyers around the world.

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Video: The Quintessential Content Home buyers are engaging with video in every element of their online experience –on websites, social networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy for sothebysrealty.com.

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Search Engine Marketing Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.

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LIFESTYLE FOCUS

Lifestyle Focus: Niche Markets Connecting discerning buyers and sellers of iconic rural & recreational retreats around the globe.

Visitors can explore the extraordinary properties the Sotheby’s International RealtyŽ network represents all over the world and connect them to find a property that fits their lifestyle.

Our lifestyle/specialty marketing programs provide a unique platform to help differentiate the sales professionals who are dedicated to marketing properties that fall within these niche categories.

Each program can be accessed from sothebysrealty.com. Dedicated marketing collateral designed to reinforce our brand’s investment in each one of these important and individual segments is available.

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Apple TV Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty® brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty® brand.

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AC C ESS O N T H E G O

SIR Mobile: Access on the Go The Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our global real estate experts around the world.

Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.

With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers.

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Social Media: Marketing Influential Connections Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections.

Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply “posting� on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.

MARKETING INFLUENTIAL CONNECTIONS 25

DESIGNED TO

LISTsothebysrealty.com With 60% of buyers using the internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on LISTsothebysrealty.com that compliments the worldwide reach from sothebysrealty.com. Your home’s presence on LISTsothebysrealty.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired lifestyle and unique amenities.

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R E A C H WORLDWIDE

LISTHawaii-mls.com 日 本 語サイト Japanese Website Dedicated to Oahu Property Listings In addition to our property postings on SothebysRealty.com and ListSothebysRealty.com, we will post your listing to LISTHawaii-mls.com.

Specifically designed to reach and accommodate our Asian clients, the website provides a comprehensive overview of our local property listings in Japanese.

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AT T H E B E S T

A True Global Network The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world.

Additionally, a Global Referral System connects the Sotheby’s International Realty® network to facilitate the thousands of referrals that occur annually among our offices.

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ADDRESSES W O R L D W I D E

Hawaii Presence Each major island in Hawaii features an affiliate office.

The collaborative nature of our relationships allow us to market your property across the state providing exposure to qualified buyers represented by all of our Hawaii affiliates.

KAHALA AND ALA MOANA OFFICES

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Hisashi Kitami, President CEO

The List Story With unmatched market knowledge, customized marketing and global reach, you are assured your property will be positioned in the current market to achieve the best possible results. Understanding that our island properties occupy a special and significant place in the world and that each property is as unique as is each client, you have our promise that your transaction will be handled in a rewarding and personal manner.

We will provide you with the expertise and service to complete the best transaction possible.

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Unprecedented Access: The List Difference Through our connection to the List Sotheby’s International Realty® (SIR) Japan offices, we are able to present properties to qualified buyers in Japan and Asia (Philippines, Thailand, Hong Kong and Singapore). List SIR’s commitments to promoting Hawaii properties in Japan is unprecedented as there is a dedicated team of Hawaii real estate specialists based in Tokyo. Your listing will be presented at Hawaii Real Estate Seminars throughout Japan, featured in a dedicated website and e-newsletter of Hawaii properties and advertisements in various national magazines.

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Japan: Our Unique Difference Japan Real Estate Seminars Our partners at List Sotheby’s International Realty® in Japan conduct real estate seminars about Hawaii’s real estate throughout Japan. Seminars are held in April, prior to Golden Week in June, prior to summer break, and in November, before winter break. Invited attendees are qualified buyers seeking property on Oahu. Unlike our competitors who conduct similar seminars and return to Hawaii, our colleagues in Japan are available year round to assist potential buyers in Japan, address continued inquiries, and assist potential buyers with arrangements to view property in Hawaii.

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LIST OFFICES 02 HAWAII 10 JAPAN 01 HONG KONG 01 PHILIPPINES 01 SINGAPORE CS COMING SOON

LIST Southeast Asia Expansion List Sotheby’s International Realty® has ten offices in the Tokyo-Ginza-Yokohama metropolitan area which include teams that specialize in cross-border business, along with two offices in Honolulu, Hawaii.

The real estate agency will also launch its business in the rapidly growing Southeast Asian market in Singapore, Hong Kong and coming soon to Thailand.

List Sotheby’s International Realty® promises to provide valuable real estate properties that cannot be obtained from any other agency by making use of the domestic know-how that the List Group has developed to date, as well as leveraging the global network which spans 70 countries and regions across the world.

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PROTECT | NURTURE | PRESERVE

The Art of Giving: The mission of The Hawaii Affiliates of Sotheby’s International Realty (HASIR) fund at Hawaii Community Foundation (HCF) is to provide grants that invest in Hawaii’s future through programs that: PROTECT - our natural environment Kapu Hawaii 2016 Recipient

NURTURE - the education of future generations PRESERVE - Hawaii’s unique cultural legacy Established in 2014, the HASIR Charitable Fund at Hawaii Community Foundation serves as a collective effort across four Hawaii-based offices that contributes to the positive future of the islands through impactful philanthropy. Grant-making is professionally managed and advised by the Hawaii Community Foundation.

Hawaii Literacy 2017 Recipient

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COVER PHOTO: HALE MOLII FISH PONDS, KANEOHE, OAHU - CAMERON BROOKS PHOTOGRAPHY © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity.

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Each Office is Independently Owned and Operated.