BUSINESS ANALYTICS VS MARKETING ANALYTICS UNDERSTANDING THE BASICS Marketing analytics and business analytics are similar however still different. Both these fields feature competitive job markets and opportunities for growth. Business analytics is more advanced and can be used in many industries. While marketing analytics focuses on marketing issues.
THE DIFFERENCES BETWEEN MARKETING ANALYTICS AND BUSINESS ANALYTICS ARE
Business analytics is used to evaluate operations across organizations and can be implemented in any department, be it sales, product development or even customer service.
Business analytics solutions generally use data, statistical and quantitative analysis, and fact-based data to measure past performances to guide business planning for an organization.
MARKETING ANALYTICS
Marketing analytics help organizations make faster, datadriven business decisions that focus on real customer feedback
Marketing analytics measures integrated online and offline marketing effects.
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