Issuu

Welcome

We are The Doyle Team!

We know your home is so much more than just four walls. It’s where memories are made, milestones are celebrated, and comfort is found. So when it’s time to sell and move on, it’s natural to feel overwhelmed - even emotional.

That’s where we come in.

Selling your home doesn’t have to feel stressful. We’ll walk you through the process step by step, create a custom plan, and handle the heavy lifting for you. From staging your home to attract the right buyers, to negotiating the best terms and ensuring a smooth closing, we’ve got you covered.

Over the past 40 years in real estate, we’ve seen it all — booming markets, downturns, and everything in between. And what we’ve learned is this: no matter the market, getting top dollar for your home takes the right strategy, smart marketing, and strong negotiation.

When the time feels right for your move, we’d be honored to help you make it happen — and be part of your next chapter.

-

The Doyle Team

Why Hire Us?

Buying or selling a home is one of life’s biggest moments — and you deserve a trusted team that treats it that way. It’s your biggest investment, and we know that communication and attention make all the difference. You’ll always find us close by — returning calls quickly, sharing updates, showing homes, and keeping you informed at every step. With more than 40 years of experience, we bring knowledge, steady dedication, and genuine care to make every transaction smooth and successful.

When it’s time to put your biggest asset on the market, having different perspectives is key. That’s why we work as a team to create a custom marketing plan designed just for your home. Every detail of your listing is reviewed and vetted by the team, so nothing slips through the cracks.

Our goal? To get you the best deal possible. We do that by combining our unique skill sets and tapping into our powerful network to give your home the edge it deserves.

At the same time, we keep things personal. We tailor our marketing strategy to you, communicate clearly at every step, and guide you through the process so you always know exactly what’s coming next.

Sales Team

Lisa Doyle REALTOR® Senior Partner & Team Leader

925.890.7443

Lisa@TheDoyleTeam.com DRE 01149880

Kim Winters REALTOR® Partner

925.766.2703

KWinters@Sereno.com DRE 01244417

Felicia Lopez REALTOR® Daughter & Partner Technology & Team Efficiency

Tom Ferry CSI Real Estate Coach

925.389.4942

Felicia@TheDoyleTeam.com DRE 02019357

Danielle Chen REALTOR® Partner

510.367.9545

DanielleChen@Sereno.com DRE 02212478

Edwin Ramirez REALTOR® Partner & Project Coordinator

510.340.0088

Edwin@Sereno.com DRE 02044431 Hablo Español

Brittany Ballard REALTOR® Partner

925.577.8814

Brittany@TheDoyleTeam.com DRE 02182411

Diana Carcamo REALTOR® Partner & Certified Divorce Real Estate Expert (CDRE™)

510.409.8609

DCarcamo@Sereno.com DRE 01470727 Hablo Español

MJudge@Sereno.com DRE 02182522

Fluent in Hindi, Punjabi, Urdu & Spanish

Client Care Team

Greg Doyle REALTOR®

Broker Associate & Senior Partner

925.855.4045

DRE 01150023

Harvy Angara

Listing & Escrow Coordinator Director of Client Care

Clientcare@TheDoyleTeam.com Native in Filipino

Gabi Leinfellner Director of Marketing Inside Sales & Lead Coordinator

Gabi@TheDoyleTeam.com

DRE 02237427

Native in German

John Edward (JE) Estrellado Operations Coordinator & Digital Marketing

JohnEdward@TheDoyleTeam.com Native in Filipino

What Sets Us Apart:

a look at our numbers and results.

Top Team in Sales in Contra Costa & Alameda County

2800+

Total number of houses we have sold

40+

Years of Real Estate Experience

$1.5

Billion Bay Area Sales of Agents in the US for medium teams

Top 1.5%

We Have Succeeded...

where others have failed!

New Approach... New Outcome.

1315 Alma Ave, Unit 412, listed with Windermere Diablo Realty for 294 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 3 days at asking price.

107 Beverly Drive, listed with Bay Area Properties for 196 days, expired and not sold. Relisted with The Doyle Team, SOLD... in 1 day with multiple offers at asking price.

353 Bellflower Drive, listed with Keller Williams Realty for 182 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 5 days days with multiple offers.

782 Ygnacio Woods Court, listed with Lux Funding Inc. for 136 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 12 days.

2398 Treadwell Street, listed with Fidelity Brokers Inc. for 111 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 0 days.

921 Sassel Ave, listed with Compass for 36 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 10 days with multiple offers over asking price.

5698 El Dorado Lane, listed with Redfin for 55 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 8 days over asking price.

738 Daffodil Way, listed with BHHS Drysdale Properties for 159 days, expired and not sold. Relisted with The Doyle Team, SOLD... in 6 days with multiple offers over asking price.

55 Sanders Ranch Road, listed with Compass for 34 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... with multiple offers.

4669 Nunn Street, listed with Homesmart Optima Realty for 54 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... with multiple offers.

49 Buena Vista Drive, listed with Coldwell Banker Realty for 109 days, cancelled and not sold. Relisted with The Doyle Team, SOLD... in 9 days with multiple offers.

152 Blackhawk Club Court, listed with Keller Williams Realty for 312 days, expired and not sold. Relisted with The Doyle Team, SOLD... in 14 days.

Real People, Real Reviews

89 Google Reviews

256 Zillow Reviews

“I recently had the pleasure of working with Lisa Doyle and her team to sell my home and I couldn’t be happier with the experience. From the very beginning Lisa and her team were incredibly professional, knowledgeable and attentive to my needs. They guided me through every step of the process with patience and expertise. One of the things that stood out to me was how quickly Lisa and her team responded to my questions and concerns. Whether through in-person meetings, phone calls or emails. They were always available and provided clear detailed answers. Their deep understanding of the local market was evident and they used this knowledge to get me an offer within five days of listing my home.” -Anthony

“We are happy to highly recommend Felicia as a very knowledgeable professional. She is committed to success and worked for us as her clients with a passion and competitive energy which provided great confidence that the desired outcome would follow. Felicia and the Doyle team are fantastic partners, while navigating what can be a complicated and stressful process. They listened and responded quickly with great communication and willingness to adapt, as the local market and opportunities dictated. The expertise which Felicia and team brought to the process were the difference maker, and exceeded our expectations. Thank you Felicia!!!” -Rob & Rhonda

“Diana Carcamo was absolutely amazing to work with! She was always available to answer my questions, no matter the time, and made me feel like a top priority throughout the entire process. Her honesty and transparency gave me complete confidence in every decision I made. Her deep knowledge of the market, professionalism, and genuine care for her clients truly set her apart. If you’re looking for a realtor who is dedicated, trustworthy, and always has your best interests at heart, I highly recommend Diana Carcamo!” -Tanya

“Kim Winters is incredible to work with and she really values her clients and understands their needs and timelines. Kim has handled several of my personal transactions both on the buying and selling side of my homes. She’s a very patient and knowledgeable agent in the industry. She has a wonderful positive attitude and is great with communication! Throughout all our transactions, I know I could count on her as she is always easily reachable and responsive! I am extremely impressed with her consistent professionalism and willingness to go the extra mile! I respect and trust Kim and would highly recommend her Real Estate Expertise and Service to anyone!” -Candy

“Edwin has been an incredible real estate agent and an invaluable asset throughout my home selling journey. His expertise, dedication, and hard work made the process so much easier and stress-free. Edwin’s attention to detail, proactive communication, and personalized approach really stood out. He consistently put my needs first, ensuring I was well-informed and confident with every decision. I truly appreciate his commitment to making the experience a positive one. I highly recommend Edwin to anyone looking for a trustworthy and knowledgeable agent! “ -Eugene

“We had a fantastic experience working with Manesh. His knowledge of Mountain House, Brentwood, and the broader Tri-Valley is toptier, and he has a great network of professionals he works with. He was extremely proactive in finding houses, but more importantly, he was diligent about the details. He made sure our interests were protected with the right contract contingencies and handled the closing with total ease. If you want someone who knows the local market and will fight for your rights as a buyer, Manesh is your guy!” -Venkat

“I’ve had the privilege of working with Danielle and she’s wonderful. Smart, reliable, and an excellent communicator, she brings professionalism and expertise to every transaction. Whether you’re buying, selling, or investing, Danielle is an outstanding agent. I highly recommend her to anyone seeking a trustworthy and skilled real estate professional.” -Tiffany

“Brittany is amazing! She helped us buy our first house in the Bay Area and the process was seemless and smooth. She is extremely knowledgeable and friendly. She goes above and beyond for her clients. Highly recommend!” -Kelli

Endorsed by Dave Ramsey

We are truly honored to have been selected by Dave Ramsey and just as honored to put that same dedication to work for you!

Dave Ramsey chooses his Endorsed Local Providers (ELPs) through a rigorous vetting process that includes a thorough business background review, a commitment to his financial philosophy, proper licensing, and a strong track record in their market. The program aims to connect clients with top, trustworthy local real estate agents who have a “heart of a teacher” and are committed to serving clients in their best interest, not just making a sale.

How Real Estate Agent Compensation Works

In most real estate transactions, you’ll see two key agents at the closing table:

1. The Listing Agent: This agent represents and advocates for the seller.

2. The Buyer’s Agent: This agent represents and advocates for the buyer.

Both agents are bound by a fiduciary duty to their respective clients. That means our job is to act in your best financial and personal interests, to negotiate the terms that are most agreeable to you—whether that’s securing the highest possible price for your sale or the best possible deal on your purchase.

What You Need to Know About Commissions

The most important takeaway is that commissions are, and always have been, negotiable. We are highly motivated to craft the best possible strategy for your unique situation.

Strategic Buyer Agent Compensation: YourAdvantage

As a seller, you’re not required to offer a buyer-agent commission—but doing so is often a smart and powerful strategy that keeps your listing competitive and helps your home sell more efficiently.

1. Attract More Buyers Broaden the Qualified Buyer Pool

Offering a buyer-agent commission serves as an effective seller concession by easing one of the buyer’s upfront expenses. When buyers have greater flexibility with their available funds, they can often direct more toward the purchase itself—enabling them to make stronger, more compelling market offers. This approach makes your home more attractive to serious, well-qualified buyers and broadens your reach in a competitive market.

2. Ensure a Smoother Closing

A buyer represented by an agent is typically better prepared. When both sides communicate clearly and uphold high professional standards, the transaction moves more smoothly. Each agent works diligently for their own client, yet together they help keep documents accurate, timelines on track, and the process focused on a successful closing.

While the decision on compensation is always yours, offering buyer‑agent representation strategically can help your home sell faster — with fewer obstacles and greater peace of mind along the way.

Successful Selling Process

We Know Selling Your Home Can Feel Overwhelming…

But it really doesn’t have to be! Selling your home can actually mark the start of an exciting new chapter — a time to look back on wonderful memories while knowing a new owner will love your home just as much as you have.

With our modern marketing approach and a streamlined, efficient process, we focus on getting your home sold smoothly and handling every detail — so you can focus on your future.

Let’s Talk About Pricing

Here’s the truth: when a home is priced too high, little happens — no showings, no offers, just silence.

That’s why pricing is both an art and a science — and it’s the most important strategy for selling your home quickly and for top dollar.

During our consultation, we’ll take a close look at current market conditions, your goals, and your timeline to create a thoughtful pricing and marketing plan that positions your home competitively and attracts serious buyers.

Pre-Listing Preparation:

Prepping & cleaning of your home is proven to increase its selling price by 3% to 5%.

I. The Interior: Neutralizing for Sale

Entry & Hallways & Mud Room:

• Remove and clear the floor of 80% of personal items (coats, shoes, bags, mail, children’s art, sport gear).

Kitchen

• Clear all counters completely (remove plants, paper towels, small appliances, etc.).

• Remove every personal accessory (photos, notes, magnets).

• Tidy and organize the pantry to show its usable size.

Family Room & Living Room

• Remove all personal accessories and mementos.

• Declutter by removing excess items, including unnecessary furniture, to maximize perceived space.

Bedrooms

• Remove all personal accessories and decorative items.

• Replace current bedding with simple, neutral tones (whites, grays, tans) if possible.

Bathrooms

• Clear all products from counters (shampoos, lotions, soap dispensers).

• Remove all personal accessories (toothbrushes, makeup, personal care items).

• Swap all existing towels and rugs with clean, white ones.

II. The Exterior: Enhancing Curb Appeal

Front Yard & Porch

• Place potted flowers for immediate, inviting color.

• Add minor landscaping touches to significantly elevate curb appeal.

• Sweep the front porch area thoroughly and add a fresh welcome mat.

Backyard

• Clear the clutter and organzie the shed.

• Trim all bushes and mow all lawn areas.

• Add minor landscaping touches.

• Rake and remove all loose leaves.

• Commit to regular trimming and mowing maintenance.

III. The Final Polish: Throughout the Home

• Wipe down all window blinds.

• Clean all windows (inside and out) until sparkling.

• Touch up any visible drywall dings or paint imperfections.

• Prior to all media (photos and videos), ensure the home receives a deep, thorough professional cleaning. A spotless home communicates that it has been impeccably cared for, directly increasing its value to prospective buyers.

Front Yard & Porch

Entry and Hallways

Family & Living Room

Kitchen

Bedrooms

Bathrooms

Other

Backyard

Get an Inspection Before Listing

We always advise our clients that it’s highly recommended to hire a professional inspector before the “For Sale” sign goes up. It’s a crucial step in creating a smooth, stress-free sale. (We’rehappytosharethe namesofseveralexcellentinspectioncompaniesweworkwith!)

A pre-listing inspection provides a comprehensive report that clearly outlines what’s in great shape and what may need attention.

The Big Advantage

The real advantage comes after the inspection. You have the opportunity to repair or replace any issues before a potential buyer ever walks through the door. It’s almost always easier—and less costly—to address repairs upfront. Why? Because learning about a surprise $30,000 repair during a buyer’s inspection can derail a deal or trigger stressful, last-minute negotiations.

APPROXIMATE INSPECTION COSTS

(costs vary by home size)

Home Staging Is Critical

Staging is a strategic marketing investment — and it can impact your bottom line in three critical ways:

1. Maximize Profit

• Increase Value: According to 29% of agents, staged homes often sell for 1% to 10% more than comparable unstaged properties.

2. Accelerate the Sale

• Sell Faster: Staged homes typically sell 73% faster than non-staged homes and spend significantly less time on the market, reducing carrying costs and saving you money.

• First Impression: Professional staging creates an immediate emotional connection, shifting the buyer’s mindset from “just looking” to “I must have this home.”

3. Win Online

• Visualization: Staging ensures every room photographs beautifully, helping your listing stand out online where nearly all buyers begin their search.

• Clarity: It defines the purpose of each room and highlights the property’s best features, allowing buyers to easily visualize their own life in the space.

• Simply put, staging is one of the most cost ‑ effective ways to present your home as the aspirational, move ‑ in ‑ ready product buyers are willing to pay top dollar for.

Before After

Professional Photos & Videos

Online First Impression

95% of buyers start online; poor photos result in an immediate skip

Perceived Quality

High-quality media signals a high-quality home that is worth its asking price.

Attracts Buyers

Video and high-resolution photos make the home feel real and compelling, drawing buyers in.

Showcases Flow

Professional video/tours effectively communicate the layout and flow that static photos cannot.

More Clicks, More Showings.

Increased Perceived Value & Higher Offers.

Wider Buyer Pool & Faster Sale.

Reduces Wasted Viewings by better qualifying buyers.

Listing Your Home for Today’s Buyers:

Why your first impression matters most

Let me walk you through what it takes to sell your home today. 99% of buyers start online— many now use AI tools for their searches. Your listing is their first impression, the moment they decide to click for more or keep scrolling.

What does this mean for your home? Your online presence isn’t just important—it’s everything. We treat your listing like a blockbuster movie trailer that grabs attention instantly. Maximum visibility cuts through fierce competition.

The reality: Buyers spend about 10 weeks searching and touring 12 homes before finding “the one.” We incorporate some of those AI search patterns into our strategy to showcase your home to the right buyers.

Our approach: Your listing launches on MLS with instant syndication across Zillow, Trulia, Redfin, Realtor.com and everywhere buyers look. We handle the strategy—you get the results.

Maximize Visibility

Reaches the widest possible audience of interested buyers. More Buyers & Increase Demand.

Achieve Top Dollar

High-quality presentation justifies the asking price and encourages competitive offers.

Speed Up the Sale

Creates immediate interest, reducing the total time the home spends on the market.

Outshine Competition

Professional media makes your home stand out online and in person.

Sale Price.

& More Showings.

How We Position and Showcase Your Home

Multiple Listing Service (MLS), Zillow, Realtor.com, Trulia, Redfin.

Facebook, Instagram, YouTube, TikTok.

Coming Soon & For Sale signs and flyers

Open Houses (for buyers) and Broker Tours (for agents).

Brokerage Website, Agent Email lists, and direct communication with buyer agents.

Property Brochures / QR Code Video Flyers

Central hubs where nearly all buyers search online.

Targeted advertising, virtual tours, and lifestyle promotion.

Inform your neighbors and they can spread the word to their families and friends.

Generates immediate excitement, gathers feedback, and motivates agents to show the property.

Captures local traffic and leverages the agent’s network.

Potential buyers can walk away feeling more impressed with your home.

Our Guarantee

Our Easy Exit Listing Agreement puts you first. If you’re ever unhappy with our service, or if your life circumstances change, you can cancel your listing without penalty. We will unconditionally release you from your contract anytime before an offer is accepted and escrow opens.

House Showings Per Week

(Average Market)

Peak Interest: The first week has the highest number of showings (about 7), as the listing is new and captures initial buyer attention.

Tapering Off: The number of showings drops significantly in the following weeks (to 4 in Week 2, and 2 in Week 3).

Steady Pace: Showings level off to a slow but steady pace (around 1 per week) before typically stopping around Week 9 or 10, indicating a potential sale.

This scenario generally reflects a home that is priced right and marketed well in a balanced housing market.

The Power of the Open House

Offer Presentation

Think of an open house as your home’s time to shine! It’s one of the most essential ways we expose your listing to the world. When we hold one, it creates a renewed buzz. That’s because all the major online real estate sites tend to give your property a little extra push right before and after the event. It literally makes your listing pop up in front of more potential buyers!

The biggest advantage of an open house is that it gets people into your home in person. That extra foot traffic means someone who was just casually browsing online, maybe just out of curiosity, could walk through your front door and end up being the one to write the winning offer! It just gives your property more exposure, which ultimately means more attention for you.

When the offers start coming in, that’s when we move to the offer presentation. This is a critical moment! Any time we receive an offer (or offers!), we’ll sit down together as a team. We’re going to review all the offers side-by-side.

If we’re in a multiple offer situation—which is what we aim for!—this strategy is ideal. We’ll look at every single one at the same time. This allows us to directly compare the offers from different buyers on price, contingencies, closing dates, and more, all at once. It’s a much more powerful way to decide on the best one to accept or counter than just looking at them in a scattered way!

Your Big Day: Closing!

We know this is a big day, and you’re probably eager to get to the finish line. The process today for you as the seller will involve signing some final paperwork. Don’t worry, we’ve gone over the important stuff, and most of this is routine, and we’ll be right here to guide you through it.

Once you’ve signed everything, here’s a quick look at the two final steps that officially close the deal:

1. The Deed Gets Recorded

The title company will send the new deed over to the county recorder’s office to be officially recorded. This usually takes a few hours. Legally, the sale isn’t complete until that recordation is done.

2. Funding is Completed

After the deed is recorded, the funding for the sale will follow. The funds are already secured, and it’s just a process of the lender and title company wiring your proceeds into your bank account. Sometimes this happens the same day, but occasionally it can take up to 48 hours after the recording.

As soon as that deed is officially recorded, we’ll release the keys to the new homeowner, and your house will be officially SOLD!

As Your Professional REALTOR®

Our Duties to You as Our Client:

1. Loyalty

This is about putting YOU first, always. We commit to providing you with the highest level of professionalism, integrity, honesty, and fidelity. Every decision, negotiation, and action we take will be to achieve the best possible outcome for your specific goals.

2. Obedience

We will abide by all federal, state, and local laws throughout our working relationship.

3. Disclosure

You will be kept fully informed. We are obligated to disclose to you all material information that pertains to the scope of our agreement and the property itself. If we learn any fact that could affect the value or desirability of the property, you’ll be the first to know. No surprises.

4. Confidentiality

Your private information is safe with us. We will protect all your personal and financial information with the utmost confidentiality and care, and we will not share it with anyone unless required to do so by law..

5. Reasonable Care

Our job is to guide you successfully through this complex process. This means we will exercise skill, care, and diligence in everything we do. While we are not a lawyer or a tax professional, we will direct you to seek and receive expert advice in areas where we are not qualified and ensure you understand all the responsibilities and expectations involved in the real estate journey.

In short, when you work with us, you can trust that your very best interest is always our top priority.

CODE OF ETHICS AND STANDARDS OF PRACTICE

NATIONAL ASSOCIATION OF REALTORS Over 100 Years Since Adoption

UNDER ALL IS THE LAND Upon its wise utilization and widely allocated ownership depend the survival and growth of free institutions and of our civilization. REALTORS® should recognize that the interests of the nation and its citizens require the highest and best use of the land and the widest distribution of land ownership. They require the creation of adequate housing, the building of functioning cities, the development of productive industries and farms, and the preservation of a healthful environment.Such interests impose obligations beyond those of ordinary commerce. They impose grave social responsibility and a patriotic duty to which REALTORS® should dedicate themselves, and for which they should be diligent in preparing themselves. REALTORS®, therefore, are zealous to maintain and improve the standards of their calling and share with their fellow REALTORS® a common responsibility for its integrity and honor. In recognition and appreciation of their obligations to clients, customers, the public, and each other, REALTORS® continuously strive to become and remain informed on issues affecting real estate and, as knowledgeable professionals, they willingly share the fruit of their experience and study with others. They identify and take steps, through enforcement of this Code of Ethics and by assisting appropriate regulatory bodies, to eliminate practices which may damage the public or which might discredit or bring dishonor to the real estate profession. REALTORS® having direct personal knowledge of conduct that may violate the Code of Ethics involving misappropriation of client or customer funds or property, willful discrimination, or fraud resulting in substantial economic harm, bring such matters to the attention of the appropriate Board or Association of REALTORS® Realizing that cooperation with other real estate professionals promotes the best interests of those who utilize their services, REALTORS® urge exclusive representation of clients; do not attempt to gain any unfair advantage over their competitors; and they refrain from making unsolicited comments about other practitioners. In instances where their opinion is sought, or where REALTORS® believe that comment is necessary, their opinion is offered in an objective, professional manner, uninfluenced by any personal motivation or potential advantage or gain. The term REALTOR® has come to connote competency, fairness, and high integrity resulting from adherence to a lofty ideal of moral conduct in business relations. No inducement of profit and no instruction from clients ever can justify departure from this ideal. In the interpretation of this obligation, REALTORS® can take no safer guide than that which has been handed down through the centuries, embodied in the Golden Rule, “Whatsoever ye would that others should do to you, do ye even so to them.” Accepting this standard as their own, REALTORS® pledge to observe its spirit in all of their activities whether conducted personally, through associates or others, or via technological means, and to conduct their business in accordance with the tenets set forth below.

DUTIES TO CLIENTS AND CUSTOMERS

ARTICLE 1

When representing a buyer, seller, landlord, tenant, or other client as an agent, REALTORS® pledge themselves to protect and promote the interests of their client. This obligation to the client is primary, but it does not relieve REALTORS® of their obligation to treat all parties honestly. When serving a buyer, seller, landlord, tenant or other party in a non-agency capacity, REALTORS® remain obligated to treat all parties honestly.

ARTICLE 2

REALTORS® shall avoid exaggeration, misrepresentation, or concealment of pertinent facts relating to the property or the transaction. REALTORS® shall not, however, be obligated to discover latent defects in the property, to advise on matters outside the scope of their real estate license, or to disclose facts which are confidential under the scope of agency or non-agency relationships as defined by state law.

ARTICLE 3

REALTORS® shall cooperate with other brokers except when cooperation is not in the client’s best interest. The obligation to cooperate does not include the obligation to share commissions, fees, or to otherwise compensate another broker.

ARTICLE 4

REALTORS® who have a present ownership interest in property for sale or lease, or contemplated interest to purchase or lease property, must disclose in writing the existence of such interest to all parties to the transaction prior to a party signing any agreement.

ARTICLE 5

REALTORS® shall not undertake to provide professional services concerning a property or its value where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

ARTICLE 6

REALTORS® shall not accept any commission, rebate, or profit on expenditures made for their client, without the client’s knowledge and consent. When recommending real estate products or services (e.g., homeowner’s insurance, warranty programs, mortgage financing, title insurance, etc.), REALTORS® shall disclose to the client or customer to whom the recommendation is made any financial benefits or fees, other than real estate referral fees, the REALTOR® or REALTOR®’s firm may receive as a direct result of such recommendation.

ARTICLE 7

In a transaction, REALTORS® shall not accept compensation from more than one party, even if permitted by law, without disclosure to all parties and the informed consent of the REALTOR®’s client or clients.

ARTICLE 8

REALTORS® shall keep in a special account in an appropriate financial institution, separated from their own funds, monies coming into their possession in trust for other persons, such as escrows, trust funds, clients’ monies, and other like items.

ARTICLE 9

REALTORS®, for the protection of all parties, shall assure whenever possible that all agreements related to realestate transactions including, but not limited to, listing and representation agreements, purchase contracts, and leases are in writing in clear and understandable language expressing the specific terms, conditions, obligations and commitments of the parties. A copy of each agreement shall be furnished to each party to such agreements upon their signing or initialing.

DUTIES TO THE PUBLIC

ARTICLE 10

REALTORS® shall not deny equal professional services to any person for reasons of race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity. REALTORS® shall not be parties to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity.

REALTORS®, in their real estate employment practices, shall not discriminate against any person or persons on the basis of race, color, religion, sex, disability, familial status, national origin, sexual orientation, or gender identity.

ARTICLE 11

The services which REALTORS® provide to their clients and customers shall conform to the standards of practice and competence which are reasonably expected in the specific real estate disciplines in which they engage; specifically, residential real estate brokerage, real property management, commercial and industrial real estate brokerage, land brokerage, real estate appraisal, real estate counseling, real estate syndication, real estate auction, and international real estate. REALTORS® shall not undertake to provide specialized professional services concerning a type of property or service that is outside their field of competence unless they engage the assistance of one who is competent on such types of property or service, or unless the facts are fully disclosed to the client. Any persons engaged to provide such assistance shall be so identified to the client and their contribution to the assignment should be set forth.

ARTICLE 12

REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.

ARTICLE 13

REALTORS® shall not engage in activities that constitute the unauthorized practice of law and shall recommend that legal counsel be obtained when the interest of any party to the transaction requires it.

ARTICLE 14

If charged with unethical practice or asked to present evidence or to cooperate in any other way, in any professional standards proceeding or investigation, REALTORS® shall place all pertinent facts before the proper tribunals of the Member Board or affiliated institute, society, or council in which membership is held and shall take no action to disrupt or obstruct such processes.

DUTIES TO REALTORS®

ARTICLE 15

REALTORS® shall not knowingly or recklessly make false or misleading statements about other real estate professionals, their businesses, or their business practices.

ARTICLE 16

REALTORS® shall not engage in any practice or take any action inconsistent with exclusive representation or exclusive brokerage relationship agreements that other REALTORS® have with clients.

ARTICLE 17

In the event of contractual disputes or specific noncontractual disputes as defined in Standard of Practice 17-4 between REALTORS® (principals) associated with different firms, arising out of their relationship as REALTORS®, the REALTORS® shall mediate the dispute if the Board requires its members to mediate. If the dispute is not resolved through mediation, or if mediation is not required, REALTORS® shall submit the dispute to arbitration in accordance with the policies of the Board rather than litigate the matter. In the event clients of REALTORS® wish to mediate or arbitrate contractual disputes arising out of real estate transactions, REALTORS® shall mediate or arbitrate those disputes in accordance with the policies of the Board, provided the clients agree to be bound by any resulting agreement or award. The obligation to participate in mediation and arbitration contemplated by this Article includes the obligation of REALTORS® (principals) to cause their firms to mediate and arbitrate and be bound by any resulting agreement or award.

EFFECTIVE JANUARY 1, 2025

REALTORS® are members of the National Association of REALTORS®.

Our Yearly Events

• Comps & Coffee

• Seller Seminar

• Happy Hour

• E-Waste & Shredding event

• Easter Egg Hunt

• Garage Sales & Hauling Events

• Last Day of School Ice Cream Celebration

• 4th of July Parade

• Pumpkin Decorating Contest

• Thanksgiving Pie Giveaway

• Photos with Santa

See Our Full Events Calendar

Your next step is simple: Call us now for a no‑obligationconsultation.

Schedule a private appointment to start leveraging our unmatched work ethic for your needs.