WORD Issue 6 February 2021

ISSUE 6

FEBRUARY 2021

CO N T R O L A LT D ELE TE PG20

Coach me!

Featuring VERITY PRICE

PG26

The Bizz Buzz

REVIEW - RECALCULATE - REALIGN

PG24

That’s what they said ...

Featuring

LANDI JAC & MIKE HANDCOCK

PG12

THE GIVE BACK

gen-XX PG10

CONTROL ALT DELETE ...

“Rebooting your Business”

EDITORIAL DIRECTOR: Lisa Bell DESIGN: ART DIRECTOR: Krystin Morgenrood COVER IMAGE: Aleta Visser Portraits EDITORIAL QUERIES: Address to Lisa Bell, E-mail lisa@thewordarchitect.co.za Tel. +27 82 466 4806 ADVERTISING SALES: Cape Town Tel. +27 82 466 4806

LEFT PAGE IMAGE: Freepik RIGHT PAGE MODEL: Lisa Bell PHOTOGRAPHY: Marike Herselman photography

FROM THE EDITOR

S

o, 2020, or as it started out, 20Plenty, is in the past. For some, there was plenty and for others, not so much. We cannot change what has been, but we can make a difference to what must still come.

The theme for our 6th issue is CONTROL ALT DELETE ...

“Rebooting your Business” ... or rebooting any part of your life really. The beginning of a new year is always a good time to relook and adjust how you did things before. It's not to say that what you did before was wrong but rather to take a closer

squizz, see what worked, what didn't and make up a new chapter for this journey we call life. (yes, stealing a little purple rain there and showing my age!)

Feb issue is brimming over with new ideas, exciting insights and innovative people to inspire a pivotal reboot.

Enjoy, and please do share!

Yours in writing,

Lisa Bell

FROM THE EDITOR

IN THIS

issue

Is it tho?

The Coronavirus vaccine will include a microchip

08

Our power couple Landi Jac & Mike Handcock

Contributors If your business isn't digital, you're going to be left behind Digidocs

06

That’s what they said ...

12

The Give Back Giving back to young underprivileged women Gen-xx

10

IN THIS ISSUE

Coach Me! Think, Act, Succeed …

Verity Price Feature

26

Control Alt Delete

Must Read Oh, the Places You’ll Go!

30

Lisa Bell

20

Kreatively Yours Common branding terms you should know

The Bizz Buzz OptiGrowth

24

Krystin Morgenrood

29

IN THIS ISSUE

Recruiting ...

Not A Swear Word The happiness factor in the workplace Anthony Kettle

36

IF YO UR BUSINESS IS N'T DIG ITA L,

y ou're g oi ng to be lef t behi nd

(Fact!)

T

here is no doubt we are firmly standing in the age of digital - but, where to from here? How can your business digitally transform?

What do you need to do to stay competitive and perhaps even get ahead? Automated capture? Chatbots? AI? Machine learning? Sure, let's try it all ... or none at all.

It really is a minefield trying to navigate and choose the best tools in this digital world.

So, let us provide a bit of insight.

Digital capabilities define the

6

success or failure of a digital transformation strategy. It is important to note that digitisation and applying technology do not equal disruption and digital transformation, especially when applied onto an existing or antiquated business model.

Significant improvements and results will be realised, enough to provide a digital change and a move in the right direction.

Suppose the realisation has now dawned, "something needs to change to remain relevant, competitive or even in business". In that case, It is essential to analyze your

CONTRIBUTORS

business, identify the gaps between current capabilities and where you need to be and define digital use cases. Once the digital use cases have been defined they must be prioritized by assessing business benefits and implementation costs so that decisions can be made as to starting point.

Digital use cases that can rapidly deliver significant business benefits and are easy to implement are what we would call ‘quick wins’ to prioritise first.

Do you still have business processes built around always shifting paper around? We have identified a few digital use cases in these current times with COVID-19 and remote work requirements.

Ask yourself - How does your team work from home if they cannot share and retrieve documents and information?

Have you got mundane, manual, and repetitive tasks that are essential but keep falling through the cracks? The answers here include intelligent automation tools - e.g. Robotic Process Automation.

Now, you are probably thinking this is sounding too complex.

But, don't worry, this is where

the team at Digidocs steps in to help. Digidocs enables you to live comfortably in this digital world. We are a brand agnostic ‘Digital solutions provider’ specialising in the SME market. Our team has 50+years collectively in the Information Technology sector, covering technical, analysis, project management, sales and business development.

Having worked with leading-edge technology and vendors focused on the CRM, Enterprise Content Management and Business Process and Intelligent Automation offering Chatbots, RPA, AI, ML and IOT capabilities, we bring expert knowledge to the table. Our unique business model benefits our customers by saving them time and money.

Whether it is Digital Transformation or Digital change, we will work with you to determine the starting point and requirements for digitisation through consultative engagement.

WWW.DIGIDOCS.CO.ZA

CONTRIBUTORS

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Fact or Fiction? Myths.

Conspiracy theories. They surround us. They have caused people to riot and cause mayhem. And, sometimes they consume us. No matter the subject in question, and no matter whether you want to partake in the debate or not, you will always be curious.

And, we typically ask, "IS IT THO?"

The Coronavirus vaccine will include a microchip - Fact or Fiction?

The "10 000 side effects" comment from Bill was related to a hypothetical statement based on typical vaccine stats where many who are vaccinated develop side effects. And, more specifically speaking about the efficacy of vaccines, especially in older people. He also threw in a figure of 700 000 who will be affected by possible side effects - but the media turned that around to mean Bill Gates said 700 000 would die after taking the vaccine.

It could have been scripted for a movie ... Bill Gates, one of the richest men in the world, and Microsoft's owner will be implanting trackable microchips into the vaccine he and his team are producing.

Well, believe what you will, I say, but perhaps keep it to yourself? In a world gone mad with worry and sorrow, this author thinks it's better to find the positive and good in all news.

As it goes with conspiracy theories, certain words have been taken from Bill's video content, and, it appears, switched up to suit this latest speculation "digital certificates" - "10 000 side effects" are a few.

If you listen carefully to Bill's 8

IMAGE: Freepik

Is it tho?

words, the "digital certificates" mentioned relates to an opensource digital platform which they want to use to track who has been vaccinated and who hasn't. It will be more like an invisible tattoo.

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The Give Back

G I V I NG B ACK TO Y OUN G U ND ERPRI VILEGED W OM EN

and saving time, hassle and money!

10

The plight of many underprivileged young women extends beyond simply not having enough to eat and enduring violence, but also not having personal sanitary wear.

This often means that these young women cannot attend school or work because of it.

Last magazine issue in December, we enlightened you about Gen-XX, who supply menstrual cups to the public.

Tanya Roux, the founder and owner, is very passionate about helping those young women. She believes her 100% medical-grade silicone menstrual cup is the answer.

With a retail value of R250, the cup can be used 24/7, lasting up to 12 hours at time before having to empty and clean. And, the cup itself can be used for 5 years before having to replace with a new one. This equates to a huge cost savings.

HOW CAN YOU GET INVOLVED? Sponsor a cup or a few!

At a reduced cost of R200, we will ensure the cups get distributed to those in need via the amazing NGO Langa for Men. www.langaformen.co.za

THESE ARE THE BUSINESSES ALREADY INVOLVED!

As a business, we are calling on you to sponsor a few cups and in return know that you have helped an underprivileged young women for the next 5 years. @generation_female www.gen-xx.co.za/product/genxx/ 11

That’s what they said ...

LANDI JAC & MIKE HANDCOCK

Interview by Lisa Bell

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LEFT PAGE PHOTOGRAPHER: Aleta Visser Portraits

I was introduced to Landi and Mike last year, when Landi approached me to assist with editing her book, The Book of Sacred Prescriptions, and then again when I attended their MasterClass. They have been described as a world-renowned and award-winning duo, masters in business, entrepreneurship and speaking. This month, we get down and deep to find out how they tick, what makes them so successful, and how they can help entrepreneurs the world over.

life lessons of cultures across the world in our education for entrepreneurs. So, they don’t only get a South African perspective; they get a New Zealand perspective, Australian, European, and also we take the role of sacred wisdom, spirituality, more specifically energy in your day to day life, and how that brings prosperity into your life very very seriously.

Q2 – Are you smart workers, or do you give pure hard work?

L – So, we do not necessarily get turned on by words like the hustle and the grind – we believe it’s an incredibly destructive force and ultimately will lead to burnout.

We pride ourselves on the fact that we not only work smart but that we promote business prosperity and lifestyle, two things that can very successfully live next to each other.

Q1 – What makes you and your brand unique?

M – Two things make us unique. One is we are quite possibly the only couple in the world that does what we do.

There are very few other couples, and nothing comes close.

Secondly, is we are truly global.

And, what that means is that we actually, pre-COVID, travel to an average of 15/20 countries a year, literally working grassroots with entrepreneurs across the world, so therefore our information is not from a textbook, not from a university, but actually from people who are successful across the world. And, no one else does this.

M – I can probably sum it up in a sentence - work your business around your lifestyle – not your lifestyle around your business. Life comes first, and everything else comes second. This applies to start-ups as well.

L – If you don’t start your business with a rock-solid foundation of rules and regula-

L – I would say we truly incorporate the wisdom and Q&A

13

tions, and values, and parameters, you are then just going to become everyone’s bitch.

M – My life now looks entirely different from before I met Landi – I was your typical go-go-go entrepreneur, a million miles a minute in seven directions, and seeing what she did, seven years ago now, really spoke to me. I do still start by clearing my emails at 7h30 in the morning so that I can focus on my day properly and plan.

Q3 – Advice for the 18/20-year old version of yourself?

M – It’s very simple. Only trust your intuition and your heart; follow your heart, not your head. Do things that are fun and get rid of things that are not fun.

Q5 – What failures in your life have taught you valuable lessons, and what advice would you give entrepreneurs?

L – I would have taught myself selective hearing – don’t listen to everyone’s well-intended but crap advice; not to colour and cut my hair that much, and to start travelling earlier.

M – My answer is no, but it’s not an ego answer – an example – in 2008, I franchised a US company and made R3.2m US Dollars in a week – 3 weeks later, the global financial crisis happened, and within 6 weeks, I had given all that money back to those people – if I had kept it then people were going to go hungry. So, you could say that was a failure; I just say it was a learning.

Q4 – What do you see as the key element to maintaining a healthy lifestyle, and Landi, talking around the fact that you don’t use email at all?

L – I realised one day, that for me to jump onto email, first thing in the morning, was making me a reactive person.

If you start to strategically and proactively plan your day, every day, before emails and calls, eventually, your week becomes proactive, your year becomes proactive, and then your life too.

We are entrepreneurs; we are not call centres.

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L – Try to control your environment around you before you start controlling your internal state. An example as an entrepreneur; focusing on getting a new office, that the stationery is perfect, that the branding is right, and generally trying to keep up with the Jones’, but your mindset is stuck. Or, you Q&A

haven’t applied discipline to yourself to eat healthy, taking the time out to find out who you are and how that should express in your brand. I have, many many times, gotten too much ahead of myself, so I pull myself back – the internal changes are the most powerful.

invisible and be able to listen to the opinions and voices, and perspectives of people without them judging me - what are they saying, what is their inner psyche? As for my human superpower, I pick up on patterns super-fast – on a sub-conscience level, subtle symbols, body language, energy.

Q6 – What is your superpower? Both human and superhero style

Q7 – What has the pandemic/ lockdown time taught you?

M – I think I would like to have the Pinocchio effect – it means, every time I hear bullshit, somebody’s nose grows. (laugher from all) My human power is the keeper of keys. When someone asks me to help in business, I can always find a solution. I have an incredibly heightened sense of intuition, special awareness and quantum physics.

M – That the concept of freedom in this world isn’t there; that there is an injustice in freedom; that our basic human rights can be shut down at any moment anywhere in the world by people in power.

It taught me to be able to let go of that to a large degree but also to focus on what I have and what I don’t have. A small change was we took time out to look back at old photos from the countries we had visited over

L – I would love to be Q&A

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"We run multiple businesses so; obviously, we are advocates of that, and that seems to be the most practical way of diversifying and managing your risk."

the years, which we may not have taken the time to do before this pandemic.

L – It taught me that travelling between the kitchen and bathroom is not as much fun as travelling between California and Kuala Lumpur; that a dog really wants his people around him, that obsessive travel, like we used to do, really affects your skin and hair. It has taught me that as an entrepreneur, how incredibly important it is to build products and services that can adapt in various environments; products that are not 100% reliable on a certain market, social media and certain circumstances. We very successfully managed to make a transition between 2020 and 2021 from a personal development industry into the education industry by using some of our international partners.

ability to make decisions for themselves, and offer freedom of choice, then that is your value proposition. Then you can translate that into a book, an app, a course, a product, a board game. Now, you can take that value proposition and translate it into any product or service.

Q8 – What about working together? How do you do that well?

M – The key is communication. Constantly understanding each other’s values, giving each other space when needed, and constantly supporting the other person. And, not putting them before you but putting them as an equal with you.

We run multiple businesses so; obviously, we are advocates of that, and that seems to be the most practical way of diversifying and managing your risk. But, what I am a big advocate of is to focus on your value proposition and what it is you have to offer, and that can always be translated later into different products and services. For example, if you offer to people the ability to make them prosperous, the 16

L – If you put two people in a room and they honestly care for each other, and they are both 150% dedicated to a light atmosphere, plus you keep Q&A

them all on the road of having critical conversations, they very quickly and easily start to sort out their shit. It’s about talking to each other and getting on the same page. Mike and I spent the first 3 years of our lives having critical conversations so that any issues there could come to the surface and then they left.

The key is to bring a very light atmosphere.

Q9 – What does 2021 hold for you?

L – This is the first year where we don’t have every single day planned out, as we are not travelling like we used to. We are focused on building the team for Mike, focusing on partners, doing good deals with them, who share the same values and vision as us. Our focus has moved to having more ideals, bigger teams, creating employment and making good solid win-win deals with partners.

M – Yes, agreed.

On a personal level, I am working on all my fiction novels, my 3rd fiction novel.

L – On a personal level, embracing my creativity, doing a little bit of beading, looking to develop my own fashion line around different animals Q&A

17

and their voices, my second book; the symbolism attached to different animals, so a lot of creative things going on for both of us.

to you; how to read and interpret the language of the universe.

Q11 – Advice on how to prosper in 2021?

Q10 – Tell us about your books

L – Focus on your intuition and what you feel is the right thing to do; consume advice carefully; develop yourself, refocus on education as an entrepreneur and fill those gaps in your education.

M – My first book in the series of three books, is called the Truth Seekers. It's about people who seek the truth on the planet; the way things really work; about the people who truly control the world and monetary system.

The second book is about lessons from ancient Egypt, and the third book is about ancestry.

M – Many of us were taught wrong in school, so yes, good idea to revisit education. Also, keep your energy high, shut out the white noise, and avoid the doom-sayers and doubters.

L – The Book of Sacred Prescriptions is about spiritual philosophy, but can help any entrepreneur with a good rock-solid mindset and probably, as you would agree, in a little bit of an alternative way. If you are not getting results from mainstream personal development and mindset, then the book will introduce to you new ways and concepts of feeling light.

To get in touch with Mike Handcock and Landi Jac, you can reach out to them here.

The book I'm working on now is The Book of Spirit Animals and Guides. It will be more an encyclopaedia style of book where you can go look up the lion and see what it symbolises and why it may be constantly appearing 18

Landijac.com Mikehandcock.net

Q&A

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C O N T R O L ALT DE LE T E

BY LISA BELL

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This got me thinking about why I’m struggling to settle into a pastime I really do enjoy. And, I think I’ve worked out what it is. It comes down to resetting the brain. In order to move from one task to another, or rather, in this case, a totally new mindset, I need to press the CONTROL ALT DELETE button.

While I am an Apple tech lover and the CONTROL ALT DELETE doesn’t function or even exist in that order, I do remember the days of placing my three fingers down on those non-Apple keys in the hopes that the computer FEATURE

IMAGE: Freepik

I

managed to read a few books over the festive season. I say this glibly because, as an author and the owner of a digital marketing agency, I am constantly reading – it’s part and parcel of the job.

However, while I love to read recreationally, usually a mild mix of fantasy, romance, thriller, and on occasion, educational self-help, I find my reading brain switching off as soon as I stop working. To pick up a book after hours and disappear into a character’s world takes a great deal of effort from me of late, although once I get into a story, I find I do get quite lost. (a lovely feeling).

would reset and then reboot, fixing the problem. And, isn’t that what we all want to do when we get stuck? Reboot.

Reset. Refresh. Find that normal we all crave.

IMAGE: Freepik

However, it’s in the HOW where most fall short. And, the need to reboot doesn’t only apply to ourselves. It applies to other areas of our lives too. As a business owner, with a year gone by that possibly, needs to be put into File 13 forever, you may need to take a moment to pause over those keys too.

You can be assured that when you do CONTROL ALT DELETE, you won’t get rid of everything you have worked on before.

The reboot is simply to reset a few files that have gone astray and don’t fit well in the current environment. The reboot can help to tidy the cupboards up a bit, line up the bottles and tins,

"I can confidently say that rebooting is much like rearranging." face all the labels the right way round, and colour-code the books. (Yes, I am a bit OCD, but who doesn’t love a neat and tidy cupboard, right?)

Reboot doesn’t mean Restart.

I am no coach, but as a woman who has been a business owner since 24, I can confidently say that rebooting is much like rearranging. Not everything is forever – not your business – not your current state of mind – not your relationships.

That sounds quite devastating and depressing, but all and everything in our lives metamorphose regularly if you really think about it.

In order to survive an ever-changing world, we must take time to rearrange.

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We must take time to understand how they have changed and pivot with them.

Your business has many cupboards, and if you let those cupboards get untidy, you will start to lose control.

So, okay, now you know you need to do this, but how?

WORD magazine was built just for this. The regular monthly features and carefully selected contributors cover a range of topics, all crafted to inspire you, enrich you, develop you and you guessed it, reboot you.

When I say you, I mean every part of your life, your business being a big one, and relationships, lifestyle, home life, physical life, mentally, and so much more.

I hope you find just what you need right here in WORD.

www.thewordarchitect.co.za

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FEATURE

IMAGE: Freepik

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IMAGE: Freepik

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THE BIZZ BUZZ

GETTING YOU THERE ...

ONE BUSINESS FOCUS AT A TIME!

R E V I E W - R E C A L C U L AT E - R E A L I G N Now is the time to review, recalculate and realign your business for 2021/2022.

For most of us, we will have our business financial year starting 01 March 2021 and ending 28 February 2022.

Therefore, this should be a time to plan, assess, and reflect on our previous year and build our strategies for the next year.

Not an easy thought or task when we, as business owners, have very little confidence or insight into how 2021/2022 will pan out. This, considering global and local economies are battling to recover from the 1st, 2nd and potentially even a 3rd wave of COVID-19 infections.

So what do we do and how do we look forward during times of uncertainty?

As the leaders in our 24

businesses, it falls on us to guide our businesses, set targets and motivate our teams to achieve them. While we all want to see growth and improvement in this new calendar year, we may need to be a little realistic.

Look at the stats - 43% of businesses deregistered from CIPC last year - the number of South Africans earning R 22’500.00 per month and more has decreased from ± 4’500’000 to ±2’500’000.

These are just indications of how tough 2020 has been and that, for 2021, we still have a mountain to climb this year.

THEREFORE, YOUR TARGETS COULD BE TO: • s ustain current revenue streams; • i ncrease current customer lifetime values (the average total spend of each customer); • r eview and structure your current business model to adapt to current and predicted working environments;

THE BIZZ BUZZ

LEFT PAGE IMAGE: Freepik RIGHT PAGE IMAGE: Freepik

• t arget cost-cutting mechanisms to work towards greater profitability and longevity; • h ave a more controlling hand on cashflow.

For each of these, its essential put down a clear and measurable metric (a measurable unit that indicates if you have achieved or not reached your target).

The problem is that for most business owners, the task of just getting your business through the day, week and month already feels like a mammoth one. In that case, you’ll be wondering: How do I influence and inspire my team to work more and reach more when I’m not confident?

Sometimes, just putting a target down no matter how big, audacious and hairy it is or even seemingly small, will help you aim your business and teams in a single direction.

Secondly, pulling your team together to put these targets down in writing will help define the strategies you need to focus on and help build that motivation.

Should you or your business need help with this or just want to find out about the benefits of having a business confidant, don’t hesitate to reach out to the OptiGrowth Team.

As a leader, it will fall to you to take the steps required to set these metrics. I am reminded of the following quote: “If you aim at nothing, you will hit it every time” – Zig Ziglar.

THE BIZZ BUZZ

WWW.OPTIGROWTH.CO.ZA

25

Think, Act, Succeed …

S

ometimes the thing we need most is to reset. To clear the slate, go back to the beginning and start fresh.

As a strategic alignment facilitator and speaker, I spend my time working with businesses and teams to set new courses and innovate in the direction of their goals.

Edward De Bono says that, “the closer someone is to an idea, the more likely they are to act on it,” and when I’m lucky, the leaders I work

26

with are happy to let the vision for their business emerge from the people who are going to make it happen.

If you give your people the chance to explore fresh thinking, you will most likely land on fresh ideas and exciting new directions.

The last year has thrown most industries and businesses into disarray, and more than ever, we need to reboot the way we do things. This involves step-

COACH ME!

PHOTOGRAPHY: Marike Herselman photography

By Verity Price

ping back, pausing, and creating space to reimagine the road ahead. In my sessions, I always start by deep diving into people envisioning their desired outcome. I love to ask: ‘If anything were possible, what would your business look like in 5-years’ time?’ That simple question kickstarts big thinking with a lot of stretch in it – and stretch is where you get to aim for the stars and land on the moon!

and mind revel in the good that you have, as often this is where you might spot opportunities just waiting for you to explore them.

ASSESS THE ROAD AHEAD When your desired outcome is clear, the next step is to assess the road you are on with brutal honesty. What do you know about where you find yourself? What trends and hard facts do you need to be aware of? What research can you do to fill in any knowledge gaps?

The more you know about your situation, the better equipped you’ll be to deal with whatever life throws at you, so really take the time to access things honestly.

"and stretch is where you get to aim for the stars and land on the moon!"

CELEBRATE STRENGTHS Next comes a crucially important part of a powerful reset – taking time to celebrate your strengths so you can leverage them to create more success. Don’t skimp on this – write a long list of what is working and what you are grateful for. Let your heart COACH ME!

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TACKLE OBSTACLES Then, take time to acknowledge the obstacles that will slow you down if you don’t fix them.

This is where you identify the proverbial potholes that will hamper your progress. If you focus on strengths first though, you’ll find you don’t feel as overwhelmed by weaknesses and in fact, you should feel motivated to solve them.

to think differently now, you’ll generate the energy to act decisively and with time, succeed definitively. Because, at the end of the day, the only way to get ahead is to think ahead.

FIND INNOVATIVE WAYS Once you can see where you are with clarity and can see where you want to go with passion, it’s finally time for you dive into finding innovative and sustainable ways forward.

A great way to do this is first to start solving the key issues you’ve identified and then begin brainstorming ways to get to your big goals in new and interesting ways.

The trick with thinking laterally is to keep it fun and light.

Rather have exciting ideas that you make feasible later than safe ideas you need to window dress.

Innovation often only makes sense looking backwards, so you might need to do things a little differently to get to where you want to go.

I truly believe that the start of a year is the best time to reset and re-energise. If you take the time 28

COACH ME!

About Verity With a degree in Psychology and Anthropology from UCT and as a professional speaker and strategic and lateral thinking facilitator, Verity works across South Africa to enable companies to innovate, problem solve and gain the competitive edge in their industries.

She has worked and spoken to teams in Mass Mart, Engen, Woolworths, Transnet, Chevron, Sanlam, Vodacom and Distell amongst others and is also an accredited Six Thinking Hats trainer and Insights Discovery team effectiveness facilitator.

To connect with Verity, link through to her website www.tapresults.co.za

Kreatively Yours

by Krystin Morgenrood

IMAGE: Freepik

COMMON BRANDING TERMS YOU SHOULD KNOW The online world is filled with many words that can boggle.

Many folk pretend they understand them - just to be cool - but often are confused by them.

Here are a few to get you going: BRANDING Branding a business means you're strategically choosing all the various elements which will eventually form your brand. Eg. the colours, the font types, the positioning, the graphics, etc.

BRAND IDENTITY Much like you have a unique personality, so should your brand. Think VALUES, your CODE OF CONDUCT, how you PRESENT YOUR BUSINESS to the public, how you

COMMUNICATE - these all form part of your brand identity.

A MOOD BOARD Simply put, a collage of imagery that shows off the look and feel of a brand.

COLLATERAL “Collateral” items are the various marketing materials used by a business eg. business cards, letterheads, product packaging, thank you cards, stickers and labels, content upgrades and PDF documents.

VOICE Much like your brand visually illustrates all there is to know about your business, so should your voice (your brand's voice) - it's the language you use in social media, on your website, in videos, in your mailers etc.

KREATIVELY YOURS

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OH, THE PLACES YOU’LL GO! ...

Image: Freepik

WHEN YOU HAVE A BOOK!

Frontier Land

by Dr Dean Allen Frontier Land explores one of South Africa’s most captivating regions. The Eastern Cape is a land of rich history and fascinating people. This illustrated book will take you on a journey to forgotten towns and tell the stories of the people and places at the heart of this wonderfully diverse province.

To register your interest in purchasing a copy at R275 (not including postage) email dean@deanallen.co.za.

RECOMMENDED BY Dr Dean Allen

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MUST READ

"What you read when you don’t have to, determines what you will be when you can’t help it."

The Book of Sacred Prescriptions: The Timeless Art of Feeling Light

by Landi Jac This book will teach you the art of feeling light. You will revisit the world in a more colourful way, reinitiating the appetite for curiosity we were all born with You will remember that you are a marvel. A wondrous being with untapped potential. A powerful person with a massive reason for being. If you ever wondered whether there is more to life, THERE IS. Follow your intuition, do the right thing and dare to jump into this rabbit hole.

RECOMMENDED BY Landi Jac

MUST READ

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Conscious Leadership: Thrive In The New Worlds Business Eco-System

by Mike Handcock & Landi Jac To be conscious, one must be prepared to do the deep inner work within oneself.

This formative work heads deep into human potential and new science, whilst supported by ancient wisdom, practical application and broadening the view by asking the questions most people never ask themselves, or their colleagues.

RECOMMENDED BY Mike Handcock

#TheStoriesWeTell

by Juanene Frydman Finding out what your animal personality type is, discovering your strengths and the areas you need to work on, and recognising these traits in those around you, will enable you to lead a happier and more fulfilling life, in your personal and family relationships, and especially in your work life.

RECOMMENDED BY Lisa Bell

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MUST READ

The E-Myth Revisited

by Michael E. Gerber An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

RECOMMENDED BY Verity Price

The Gift

by Dr. Edith Eger Filled with empathy, insight, and humor, The Gift captures the vulnerability and common challenges we all face and provides encouragement and advice for breaking out of our personal prisons to find healing and enjoy life.

RECOMMENDED BY Maryanne Trollope

*As an Amazon Associate, we earn from qualifying purchases.

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IMAGE: Freepik

RECRUITING ...

NOT A SWEAR WORD

T H E H A P P I N E S S FA C T O R I N

the Workplace

W

ith a year gone by which we would rather forget about, one thing is certainly clear ‌ we need more happiness. When it comes to the happiness factor in the workplace, you, the owner of your business, need to make a real contribution.

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You may not realise it, but your staff and even partners look up to you and more so, look to you for positive reinforcement.

Cultivating a happy workplace seems like a simple enough idea, but when times are tough, it can be the one part that gets

RECRUITING ... NOT A SWEAR WORD

And, communicate it through to your staff and peers. While they may roll their eyes and think you crazy, that one positive catchphrase or word can stay with them for the rest of the day.

2. Bright colours cannot bring dark days Is your office bright and sunny?

No matter your corporate colours, you can bring some light and joy into your staff’s environment with colour. The stats show that a colourful or office space can help employees to get through their day with a more positive outlook.

3. Share and Share Alike

out the door faster than you can say HAPPINESS! Running my own business for closing in on 2 decades, has made me realise that a positive action, word and demeanour can go a long way.

Creating the happiness factor in the workplace

1. Without being kitsch, start the day off with a positive sentiment

Often just sharing your own life stories, good and bad, can bring you closer to your staff, and of course, they may feel obliged to share too. No one is saying become their best bud, but having that open-door policy is vital to unity and solidarity.

4. Rewards As a child, you got excited about rewards. You got motivated to do whatever it was you had to do, and often it was something you didn’t really want to do.

Having a reward to look forward to can make all the difference to

RECRUITING ... NOT A SWEAR WORD

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A simple thank you can also do wonders. Consider how you would feel on the other side of the stick.

Ask Anthony

Anthony Kettle

is the co-owner of West Coast Personnel, a successful recruitment agency that has been around for going on 21 years in the Table View, Western Cape area.

Anthony specialises predominantly in the engineering and manufacturing space; however, he has a wealth of knowledge to impart on all aspects of recruitment. He has recently published his books, The Job Seeker's Handbook and The Recruiter’s Handbook, available on Amazon as eBooks.

You can connect with Anthony via email, web, or social platforms.

anthony@wcp.co.za

www.westcoastpersonnel.co.za

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RECRUITING ... NOT A SWEAR WORD

IMAGE: Freepik

a mundane task. Sure, your staff get paid – that should be reward enough – but if you look at it differently, you will see the benefit in giving rewards other than salary. An experience that they may never have spent money on can really take their spirits up and build loyalty.

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If you fall into one of these categories, you should be talking to us

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WWW.LANDINGTHEJOB.NET

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Are you looking after your most valuable asset within your business?

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THANK YOU

for indulging us with your time ... ... Issue 7 with you 1 April "Socially" Yours - navigating an always-on world

DISCLAIMER Despite the constant care and attention that we devote to the structure of this magazine and the information it contains, The Word Architect and it’s various contributors (hereinafter collectively referred to as: TWA & Contributors) cannot guarantee the completeness, accuracy of the data and content of the magazine, nor that it is up to date at all times. TWA & Contributors, therefore, accept no liability for any direct or indirect damage of any kind whatsoever that arises from or is in any way related to, the use of the content or its accessibility or lack thereof.

The assertions and opinions expressed in articles and announcements in this magazine reflect the views of the author(s) and do not (necessarily) reflect the views of The Word Architect and the other contributors. TWA & Contributors can in no way whatsoever be held responsible for the content of such opinions, nor can it be held liable for any direct or indirect damage that may arise from such views.

TWA & Contributors cannot guarantee that the information in this magazine is suitable for the purpose for which you consult it. All information, products and services are offered in the condition in which they actually are and without any (implicit) guarantee or warranty in respect of their reliability or suitability for a particular purpose or otherwise.

The information in this magazine is regularly supplemented and/or modified.

TWA & Contributors reserves the right to make any changes with immediate effect and without providing any notice thereof.

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