WORD Issue 5 December 2020

ISSUE 5

DECEMBER 2020

L O VE AND

business PG22

Coach me!

THE ART OF GIVING

PG30

That’s what he said ...

Business as Usual C R E AT E A S A F E Z O N E F O R S TA F F PG6

Featuring

EDWARD KIESWETTER

PG14

gen-XX

GIVING BACK

PG10

The Art of Giving Back Through Business

GivingTuesday is a day when people around the world come together to give back. What started as a day in the US, has quickly grown into a worldwide celebration of generosity and our shared capacity to give. Celebrated on the Tuesday after Black Friday.

EDITORIAL QUERIES: Address to Lisa Bell, E-mail lisa@thewordarchitect.co.za Tel. +27 82 466 4806 DESIGN: ART DIRECTOR: Lisa Bell SENIOR DESIGNER: Krystin Morgenrood COVER IMAGE: Marike Herselman Photography ADVERTISING SALES: Cape Town Tel. +27 82 466 4806

LEFT PAGE IMAGE: Unsplash RIGHT PAGE MODEL: Lisa Bell PHOTOGRAPHY: Marike Herselman photography

FROM THE EDITOR

W

hat does it mean to give without expecting anything in return? It seems like a simple deed, yet many struggle to give unconditionally.

When it comes to giving in the business world, the activity becomes tougher. After all, you're in business to make money, right, not to give it away? Perhaps, but it does depend on how you view business. Givers Gain concept has been coined by BNI (Business Network International), whereby one believes in the law of reciprocity. Here, BNI members dedicate themselves to giving business to their fellow networkers rather than making their mission about getting

business for themselves.

A novel concept, and one that has worked for over 30 years within this organisation.

And, so, this month, we call on various experts to impart their knowledge and understanding of giving, which is more than apt at this time of the year.

We hope you take away something of value and a greater appreciation of giving through business.

Yours in writing,

Lisa Bell

FROM THE EDITOR

IN THIS

issue

Two Years Before 30 Ghafeetho Abrahams Contributors Business As Usual ...

9

The South African; The Steward; The SARS Commissioner

Innogiene

Edward Kieswetter

06

Giving Back To Young Underprivileged Women Tanya Roux Is it tho?

The World's Largest Tip

That’s what he said ...

10

08

IN THIS ISSUE

14

Must Read Coach Me! The Art Of Giving Diane Boorman Feature

30

Oh, the Places You’ll Go!

36

Love and Business Lisa Bell

22

Kreatively Yours

The Bizz Buzz OptiGrowth

26

A landing page like no other ...

Recruiting ...

Not A Swear Word

Krystin Morgenrood

What Makes For A Good Interview?

33

IN THIS ISSUE

Anthony Kettle

42

Business As Usual

Create a SAFE ZONE for st aff and c ustomers with J imco’s MAC500 UV-C and ozone te chnology

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ith many industries opening up and allowing their staff to return, and opening their doors for customers, one has to think about the still-relevant risks related to COVID-19.

W

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CONTRIBUTORS

cation; • T he MAC500 has been tested effective against the virus by the Danish Institute of Technology; • B y placing these units around your workspace you will provide continuous protection from the virus 24/7; • N o waste, no chemicals, no filters HOW IT WORKS • T he MAC500 has specially developed UV-C lights which emit safe levels of ozone to kill Coronavirus in the air; • T he MAC500 has been proven to reduce airborne Coronavirus by 99.99%; • T he amount of ozone emitted is 0,05ppm, enough to kill the virus but still safe to run 24/7 while people are present;

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CONTRIBUTORS

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Is it tho?

IMAGE: Pexels

Fact or Fiction? Myths.

Conspiracy theories. They surround us. They have caused people to riot and cause mayhem. And, sometimes they consume us. No matter the subject in question, and no matter whether you want to partake in the debate or not, you will always be curious.

And, we typically ask, "IS IT THO?"

This month, in keeping with the theme of giving, we go to the movies ...

THE WORLD'S LARGEST TIP We have all heard about hardworking waitresses receiving crazy large tips from strangers, but does it really happen?

A few years back, an urban legend that came out of America was of a down and out waitress who befriended a regular after waiting tables for 24 years. As a laugh, one day, the man asks her to share in the cost of a lottery ticket in lieu of the normal tip. She agrees, and the next day he phones to say he won 8

$6 million and that half is hers.

They marry and live happily ever after.

The truth? It did happen.

The lie? They never married and, in fact, were already married to other people before the encounter.

The movie? It Could Happen to You, starring Nicholas Cage, was based on the true-life story, and yes, in the movie, they fall in love and do get married, because that ending makes for good TV.

Two years before 30 Everyone, at some stage in their lives, tends to struggle with social and personal challenges. ‘Two Years before 30', tackles dilemmas such as insecurity, self-doubt, demotivation, and many other negativities. The book empowers you with all the tools for goal-setting and step-by-step exercises to overcome and conquer your challenges.

It is an easy and inspiring seven chapters that progressively guides you in overcoming obstacles and ultimately assisting you in achieving your goals.

Ghafeetho generously shares many of her personal experiences, growth, and exercises that allow the reader to identify.

Each chapter comprises of exercises for the reader to work through and implement on their journey. ‘Two Years before 30' conveys a clear message that irrespective of your daily struggles, you should not give up on your dreams but instead take it one step at a time to prosper and work through those difficul-

ties to achieving those dreams.

Ghafeetho has a BA degree in Language and Communications Major as well as a teaching qualification. Her passion for motivation and personal growth encouraged her journey to her blog, millennialinheels.com, before releasing her new book.

“I aspire to offer some solace and practical solutions for young women.”

- Ghafeetho Abrahams

For more information about the author and the book visit www.ghafeethoabrahams.com 9

The Give Back G I V I NG B ACK TO Y OUN G U ND ERPRI VILEGED W OM EN

and saving time, hassle and money!

W

e take many things for granted in our lives, as business owners, as professionals, as privileged folk.

While an inconvenience most months, many women have the advantage of being able to afford personal sanitary wear.

That, for some young women in South Africa and the world over, is not the case.

such as rags, socks, or paper, which is not ideal or practical.

A NEW SOLUTION WHERE BUSINESSES CAN GET INVOLVED! gen-xx, owned and run by Tanya Roux, offers a menstrual cup made from 100% medical-grade silicone. The cup is

Stats have revealed that many of these young ladies will miss school, and others skipping work (often resulting in no pay) because they do not have access to proper sanitary products. On a check, the cheapest go for R7.95 for 8 sanitary pads, with the majority of brands around R20 per pack. This forces the girls to find alternatives 10

THE GIVE BACK

PHOTOGRAPHY: Stephanie de Jager

soft, flexible, and very cost-efTanya Roux - Owner of gen-xx CONTACT fective. Yes, there is a layout +27-82 490 the 8896 of R250; however, cup can info@gen-xx.co.za be used for 5 years with proper care. A https://instagram.com/generation_female?igshid=1oghulittle math reveals that 5ounqmtc this equates to approximately http://gen-xx.co.za/product/genxx/ R4.16 per month if divided over 60 months (5 years). This is a huge saving!

But, take this a step further - besides that using the menstrual cup makes sense for all; by purchasing the cup, you can choose to donate a nominal amount which will go towards their #cuppedwithgenxx fund, helping those less fortunate.

Or why not buy a few and make a real difference?! LANGA FOR MEN will be our distributors.

Find out more about gen-XX, how you can get cupped, and also give back to the community.

+27-82 490 8896 info@gen-xx.co.za

@generation_female www.gen-xx.co.za/product/genxx/ 11

HOW CAN YOU GET INVOLVED? Sponsor a cup or a few! At a reduced cost of R200, we will ensure the cups get distributed to those in need via the amazing NGO Langa for Men. www.langaformen.co.za Get in touch and we will feature you in the Feb issue of WORD as a sponsor too!

THESE ARE THE BUSINESSES ALREADY INVOLVED!

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THE GIVE BACK

TIME TO SET THOSE SALES TA R G E T S & BUDGETS FOR 2021!

IMAGE: Unsplash

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That’s what he said ...

EDWARD KIESWETTER

Interview by Lisa Bell

14 MODEL: Edward Kieswetter PHOTOGRAPHY: Marike Herselman Photography

T HE S O U T H A F RI C A N ; T HE S T E WA R D; T H E SA RS C O MMIS S IO N E R

Edward Kieswetter T

here are those “aha” moments, and then there are those “oh, thank heavens” moments – well, the announcement of the new SARS Commissioner definitely fell into the latter some 18 months ago.

unanswered ones lurking; however, this interview was not to delve into the dark world of SARS. This conversation was to understand the man and the leader, Edward Kieswetter.

Because that is effectively why Edward Kieswetter was appointed to the very challenging position of SARS Commissioner – to lead – to make a difference – to uplift and offer himself as a steward leader to leave with a sense of achievement and positivity.

You only have to look at the many Twitter comments and the positive sentiments from across the globe since this news to know that this appointment couldn’t have come at a better time. From an economic and, more importantly, a morale point of view, the state of South Africa was not in a good place. While we don’t suppose that Mr. Edward Kieswetter, our (not so new) SARS Commissioner (or Ed as I now refer to him having known him before this appointment), will be able to wave a magic wand and make everything well again, we do, however, have high hopes.

Q1 – It’s been 18 months since you were instated as the SARS Commissioner. What has this time been like for you?

It was undoubtedly one of the most challenging times to take on this job, and it has been a roller coaster of a year, challenging, to say the least.

With state capture and a tough economic climate, I knew this would not be an easy role and mission. Revenue collection almost always directly correlates to the economy's health,

Yes, there have been some tough questions asked of him over the last 18 months, and yes, there are still some Q&A

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MODEL: Edward Kieswetter PHOTOGRAPHY: Marike Herselman Photography

and our economy was and is still struggling. Compounded with the impact of state capture, there has been, of course, a steady decline in revenue performance.

The way I look at it is that there is the soft stuff and the hard stuff. The soft stuff being people and the trust factor. The hard stuff – machines – policies, etc. The hard stuff is easily fixed. The soft stuff, not so much. When trust is broken in leadership, a culture of fear and intimidation grows – this results in poor performance, and this is what I was faced with on entering SARS a year and a half ago.

Q2 – Was/is it really that bad within SARS? No. Having said all that, internally within SARS, even during the worst of state capture, SARS performed within its mandate, and I believe that is because a higher purpose inspired everyone. This is a testament to the level of goodwill and commitment of the people, and that is what I knew I had to tap into, to reawaken.

Q3 – Where did you start?

Leadership integrity was addressed first. When 16

Q&A

leaders are not contributing or encouraged to contribute, it allows for complacency. Staff want to know you’re taking action against leaders, and that is what I addressed in the first six months. I largely addressed issues of leadership integrity; I said to leaders, “I want you to work with me – I want you here.”

I am a firm believer that one must learn to trust others first, give them the benefit of the doubt – trust that they will lead – the rest is up to them.

stand the purpose behind what they do (the cause and effect).

Leaders should try to help staff understand this, which does require patience and empathy.

Number 3 is They must know what they must do to win.

One mustn’t guess. An example is the bricklayer, who knows that he must lay so many bricks a day in order to complete his quotient. And, also they must understand that they are entitled to regular feedback to help them win. Leaders should ask, “How can I help you win?”

“How can I catch people doing something, right?” (as opposed to doing something wrong).

Q4 – You have always had a clear idea of what leadership means – you believe in a servitude style of leadership - tell me about those principles

Number 4 is Everyone must feel they have a fair deal.

And, this is not just about money – it is about the overall value proposition, the environment, feeling appreciated, simply saying thank you. Money shouldn’t be the highest priority – it is a means to an end, for sure, but the experience should be valued even higher.

I have five engagement principles, which are all about bringing out the best in people – I call it The Employee Rights Charter.

Number 1 is Accept that everyone should enjoy their work.

Ensure everyone is doing what they are good at doing; build a culture of interest, and in essence, put people in the right positions.

Number 5 is that Work-life must be congruent.

There must be an experience of mutual gain. And, this is where a model of care and growth follows. Everyone should feel they are invested. And, there should be a clear understanding of

Number 2 is Help them understand the impact or meaning of their work.

People should know why they do what they do; they must underQ&A

17

reward vs. no reward. I believe in fair treatment, and fair treatment differentiates based on contribution.

business-related. I know that I will not be able to achieve all that I have planned, but I do know that I will be able to give momentum to the cause and that the leaders following will continue the work. My sense of achievement will not come at the end of my term but rather when I see the continuity of what I have instilled and encouraged. This is foundational work, the building blocks of the DNA of the organisation, the value system, the leadership system. This work is transformational, not transactional.

Q5 – What is the Steward Leadership Model exactly?

This is, in my opinion, based on three integral fundamentals: First, the leader must understand and appreciate that they are there to manage what has been entrusted to them, that it does not belong to them.

Second, the leader must realise they are there to serve the cause and not themselves – it is service above their own interest.

Q7 – What advice would you give your 20-year-old self, if you could?

I would tell him that it all will be okay. I will tell him that he must stay the course and never give up on his dreams.

And lastly, it is an immense privilege to lead. Never have a sense of entitlement. And, sadly, that last point is often lost on many leaders.

Q8 – What is your superpower? Both human and superhero style?

Q6 – Where to from here for Edward Kieswetter?

I have just under three and a half years to go till my term as the SARS Commissioner ends, and it will end. My plan was always only to serve one term. I was always the reluctant Commissioner, and I don’t mind saying that. This role came with huge sacrifices, both family and 18

If I could choose a superhero power, it would be the ability to heal pain and suffering.

And, as for my human superpower, I think that is the ability to connect with people well.

Q&A

Q9 – What do you want to achieve when it comes to helping South African taxpayers?

MODEL: Edward Kieswetter PHOTOGRAPHY: Marike Herselman Photography

I want them first to understand our economy. I want to build a great institution filled with integrity and one that is very capable. And lastly, I want to build public confidence and trust.

We thank Edward for taking the time out of his very busy schedule and his sincere and serving attitude. We look forward to more from this amazing human.

Edward can be found on Twitter as well as LinkedIn.

“Leaders must take their work seriously instead of taking themselves seriously.”

JUST IN - Most recent news is that Edward has been elected vice-chairperson of the African Tax Administration Forum’s (ATAF’s) council. Full article here from The Citizen

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IMAGE: Unsplash

LO V E AN D

BY LISA BELL

22

business

FEATURE

“

Love and Marriage – Love and Marriage – go together like a horse and carriage!”

Remember this, ironically related to that awful sitcom with the family from hell?

Well, it got me thinking about our theme for this month, which is all about the Art of Giving through Business.

And, how we should bring more love into all aspects of our lives. And, even more pertinent, empathy, and care.

“We make a living by what we get.

We make a life by what we give.”

- Winston Churchill

Now, I am no life coach or muse, but the one element that has come up for me in 2020 is that we (humans) cannot do great things if we are out of kilter. I am also not a believer in Karma per se, but I do believe that what we reap is what we sow, in that if we are in any way doing or surrounded by negativity or harmful elements, it will come out in other areas of our lives.

When it comes to love and business, this, for me, is evident in who we do business with, what type of business we do or choose to do, and how we conduct ourselves in business.

If we can always treat these instances and people with a sense of love, care, and empathy, we will realise a few integral things.

FEATURE

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1 2

1. W ho we do and don’t ‘want’ to do business with; 2. W hat kind of business “sits” well within us (you know, that odd niggly feeling in the pit of your stomach that makes you feel nauseous but isn’t because of the slice of chocolate cake you ate earlier?);

3

3. A nd, lastly, because of these two, we will know just ‘how’ we want to carry out business – the manner – the tools – the concepts – the functionality.

Another facet of love within business is giving. Diane Boorman, our COACH ME! Contributor this month reminds us about The Art of Giving, not just in business but our lives in general. It seems like a simple concept – give without expecting anything in return. But, in fact, it is quite challenging. We are all, again, us humans, selfish beings; some more so than others, though. And, in business, that idea of giving without receiving is quite alien. If you read business-style books, you will know that many (especially the sales and marketing ones) instil and encourage a “go-get-'em” attitude in people. Go get that sale!

Go get that deal! Let nothing stop you! At all costs! Which is all fine and well until you step 24

over into that selfish arena.

Until you really do “go-get-'em” despite who you may hurt along the way, despite what you may have to do to get there … is that really the only way?

Surely not! Definitely not! One can reap great rewards; you can overcome massive travesties; everyone can get passed challenging times … but how?

Together. With a sense of unity. If we are all giving to the cause; if we are all focused on a unified goal of achieving our dreams and aspirations; if we all know that by helping each other, we will all win, then surely that will bring about global peace?

Now I sound like a Miss America pageant contestant!

But, who doesn’t want global peace, right? However, it does all start at home, in business, with our neighbours, family, and friends.

What are you doing to enrich other’s lives? What giving are you doing – of your time -of your knowledge – of your skill or talent? It doesn’t have to be a giving of money. It can be as simple as picking up the phone and saying, “ Hi! How are you really doing? How can I help you? ”

FEATURE

MODEL: Lisa Bell DRESSED BY: Studio Mikami PHOTOGRAPHY: Marike Herselman photography

"Another facet of love within business is giving."

www.thewordarchitect.co.za

FEATURE

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THE BIZZ BUZZ GETTING YOU THERE ...

ONE BUSINESS FOCUS AT A TIME!

F I N D C E R TA I N T Y I N U N C E R TA I N T I M E S

I

f you were like us, anyone who watched our President’s speech last month kept an eye on most of the Northern Hemisphere’s implementation of lockdown. We were all worried about the South African regression back into tighter restrictions. For most of us, this would have meant devastation to our economy and our businesses.

How do we get certainty when we can’t control or don’t know what will happen next month, let alone next year?

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Many of us are heading towards our Financial Year End. This means Financial Forecasting and target setting for another year of our business.

You might have had enough and simply wanted to down tools, but here are a few things to consider that might convince you to put the time, effort, and thinking into forecasting and setting targets for your next financial year:

All forecasts and targets set are essentially guesswork. We have no certainty that these figures

THE BIZZ BUZZ

LEFT PAGE PHOTOGRAPHY: Marike Herselman photography LEFT PAGE IMAGE: Freepik

will come to fruition. However, we should have experience and history of what we have achieved during our business lifetime. We use this to set our financial targets.

THINK ABOUT THE PROCESS: • s et your sales target; • p lan the costs to produce your products or services; • t hen, the fixed cost to support these efforts.

What happens in this process is understanding what it is going to cost the business to hit a particular target. Effectively, we now understand the needs of the business to achieve its sales targets. If we don’t know how to achieve our sales targets, we now have the opportunity to define a strategy to achieve them.

We pull our teams and employees in and influence them to get behind these strategies by defining our strategy.

Lastly, if anything untoward does happen (lockdown or policy changes), you now have a chance to make quick adjustments to protect your business.

Reason being, you know what the cost is to keep your business producing and can adjust to what your new sales target is.

Thus, allowing you to respond faster and with more clarity.

HOW WE CAN HELP YOU OptiGrowth will be hosting 3 workshops assisting Business Owners through this Strategy Cycle and particularly – Understanding your Business Value, Building your Financial Forecast, and Developing a Bullet Proof Strategy.

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THE BIZZ BUZZ

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Plan Ahead!

2021 IS ALMOST HERE!

CONSIDER #THRIVEDIARY FOR 2021 TO SET YOUR 2021 UP FOR MAXIMUM SUCCESS!

KEY HIGHLIGHTS OF THRIVE DIARY 2021 • Important Dates & Public Holidays • 2021 Year2View for annual planning • Each New Month has a Theme •T here is a Month2View for monthly planning • We have 4 Week2View’s per month •K ey productivity reminders and wellness prompts to stay true to your personal goals •N ote Pages & Festive Season planning for Christmas 2021!

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each

LETTING YOUR DATABASE WORK FOR YOU!

Angie Fraenkel

T

he purpose of a database is to help your business stay organised and keep information easily accessible, so that you can use it to your advantage!

Some of the main advantages of a well created database are the following: • r educe the amount of time you spend managing data.

•a nalyse data in a variety of ways.

•p romote a disciplined approach to data management.

• t urn disparate information into a valuable resource.

• i mprove the quality and consistency of information.

Let us create a database for you that aids your business!

www.thewordarchitect.co.za angie@thewordarchitect.co.za

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THE ART OF GIVING

G

iving, as defined by the Oxford Dictionary, means providing love or emotional support and caring. A beautiful way to start the last month of 2020. Wow, what a year this has been! On a personal note, I have received so many gifts this year in the form of time with my family, time with my clients, the ability to build a community of business owners, and SO SO much more.

I trust you can start counting your blessings too.

Working with 100’s of business owners has allowed me the opportunity to understand their needs and wants. It never boils down to money, but rather a gift from other’s hearts, an ability to make life a little easier, make someone happy, and generosity in exchange for a smile and positivity.

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COACH ME!

LEFT PAGE PHOTOGRAPHY: Abigail K RIGHT PAGE IMAGE: Freepik

By Diane Boorman

As humans, we all need love, support, and care. As business owners, we also need to know we are part of a supportive community, that we can give without expectations, and that trust is essential in our new world of business.

The need to be part of a community is part of our DNA, so reading WORD, and being part of this community, makes us feel safe. We start to develop a level of trust with one another, almost a warm fuzzy feeling. So, remember to reach out to WORD to share their magazine to build their community.

Take stock of when you smile during your day - was it working with your clients? When was the tremendous joyful moment? For me, it is definitely when clients connect with one another or clients with my network, when I can see a client grow; and definitely when a client returns the favour to our network. The easiest form of giving is a referral, a recommendation, or a LIKE or share on social media. Many small actions cost nothing but will help others grow immensely.

I recently stepped into the President's role of a BNI chapter, pushing my boundaries and comfort zones. Mostly, because I do not often stick to business rules, what BNI has taught me

is to GIVE without expecting to receive, which has been a great joy. How often do we give without the expectation of receiving? – essentially, an un-invoiced gift.

When I work with business owners, I encourage them to give 1% of their profits to a CSI charity.

I truly commend each of these businesses for uplifting various communities that are in desperate need. Find a way, during your holidays, to share and be part of The Art of Giving to your charity of choice. It has been a rough road for all, but especially this section of our community, as government funding dries up, as corporates start retrenching, and there is very little else given in this space.

COACH ME!

Inspire, Motivate and Educate business owners for growth.

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Most importantly, sit and consider what business you could give to during December. My family and I have decided only to purchase handmade gifts for Christmas this year – what an adventure to find exciting items.

Supporting and seeing the smile from these home-based enterprises has definitely brought a smile to my face. Be part of The Art of Giving in December and roll into 2021 focused, blessed, and thankful for each other.

About Diane Boorman Every business owner expects to be successful in their business, BUT how many have achieved their most significant potential of business growth?

As a business enabler and growth accelerator and global guest speaker, Diane Boorman uses her 55 000 hours of entrepreneurial and corporate success to help uncover the hidden opportunities and future potential by identifying business areas often forgotten.

Diane will explain why working ON your business is so important, how to remain focused, and know your individual growth direction. Diane highlights opportunities and possibilities and reminds you to remember to build a business worth investing in or selling.

Diane is Chairperson for The Cape Chamber of Commerce Small Business Portfolio. She is President for BNI Edge, the Director for Orion Organisation NPC, and the CEO for Brand Analytics. www.brandanalytics.co.za www.dianeboorman.com

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COACH ME!

PHOTOGRAPHY: Abigail K

Take time to share a smile, take time to laugh a minute or two, and boost the charities.

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The landing page of your website is one of the most powerful pages you will come across. And, the place where many readers are lost.

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by Krystin Morgenrood

The landing page is the first page an interested party will "land on" when they have clicked through from either a Google Advert, a social post, a mailer or some other form of marketing vehicle.

When they land there, they better get what they are expecting - what is that? - concise, engaging and enticing content. If they don't move over to the next stage of your funnel, then either they were never really serious to begin with, didn't find what they were looking for, what they expected to find, or were simply bored to tears.

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OH, THE PLACES YOU’LL GO! ...

Two years before 30 - A Savvy Guide for ladies who want to achieve great things

by Ghafeetho Abrahams Everyone at some stage in their lives tends to struggle with social and personal challenges. ‘Two Years before 30', tackles dilemmas such as insecurity, self-doubt, demotivation, and many other negativities and empowers you with all the tools for goal-setting, step by step exercises to overcome your challenges and conquer.

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MUST READ

Image: Unsplash

WHEN YOU HAVE A BOOK!

Fanatical Prospecting

by Jeb Blount Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high-quality opportunities. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

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Great by Choice

by Jim Collins Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times.

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MUST READ

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Outliers: The Story of Success

by Malcolm Gladwell In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

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Lean In: Women, Work, and the Will to Lead

by Sheryl Sandberg Sheryl Sandberg – Facebook COO and one of Fortune magazine's Most Powerful Women in Business – draws on her own experience of working in some of the world's most successful businesses to show how women can empower themselves, unlock top leadership roles and achieve their full potential.

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38

MUST READ

Thank You for Arguing

by Jay Heinrichs Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way.

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*As an Amazon Associate, we earn from qualifying purchases.

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- Lena Dunham

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RECRUITING ...

NOT A SWEAR WORD

W H AT M A K E S F O R A G O O D

A

interview?

good or successful interview begins long before the actual interview. This may seem odd; after all, how can the time before an interview bode for a favourable interview? You have not met the candidate yet. Sure, that would

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be true, but it is in the planning and pre-interview screening where you can start to predict and almost visualise the type of interview you want.

To be clear, a good interview does not mean you may find

RECRUITING ... NOT A SWEAR WORD

that perfect candidate. It merely means that you have made the most out of your time spent with the candidate. The interview is not just where you will get to know your candidates better, but also where you will learn.

The Pre-interview Screening Besides that the pre-interview screening period allows you to sift through all the candidates and decide which suits the position best; this time is where you get to know your ideal candidates better. Now, there are the obvious areas to check on: experience, employment history, and education, but do not forget about these aspects: •T heir social standing in the community; • T he type of social posts and the way they conduct themselves online; • A re they on LinkedIn, and are they active? What kind of posts do they put out to the public, who do they follow, and how do they socialise and contribute?

• D o they belong to any organisations or networks, and can you find out anything about their activities there?

• H ave they appeared on any media platforms, and can you gauge their attitude and personality at all from these?

• D o they appear to fit the culture of the company?

This does feel like stalking, but it makes sense to utilise our digital age to find out as much as you can about a potential employee.

THOSE MINUTES BEFORE THE INTERVIEW When the candidate arrives at your office, assuming this is not a virtual interview, have your receptionist suss them out a little whilst they wait. Are they sitting on their phone the entire time, or have they taken this opportunity to either read perhaps a brochure of your company from the reception area or have they asked the receptionist about the company, engaging them and showing interest?

THE ACTUAL INTERVIEW The interview can be equated to an interrogation, and in some ways, it is. However, it is essential to start off the interview on a good note. You want to, much like you would at a new business meeting or may I say even a first date, help the other person feel comfortable. Small talk, even if about the weather, is a good start.

Perhaps ask them if they managed to find the building fine, how they got there, where they live, have they had a good week so far. They will be nervous, and rather than letting their nerves 43

get the better of them, assist them in calming down and relaxing.

DRESS-SENSE MUCH? Take note of what they are wearing but without making it obvious. Are they appropriately dressed? Have they taken the time and care to present themselves well for the interview. (this applies to a virtual interview too). This is important in more ways than one. Someone who has thought about what would be best to wear for an interview is someone who will think ahead with future endeavours.

QUESTIONS QUESTIONS When it comes to the interview questions, yes, prepare them ahead of time, some standard, but also others specific to that candidate. You would have been able to come up with these specific questions based on what you found out from your pre-interview screening time. The interview questions should not be blasted at your candidate but rather dropped in as you make conversation. To save on time, avoid asking obvious questions, pretty much anything you can read on their CV. Not only are your interview questions important, but also the questions your candidate asks 44

you. Do they show interest in your company? Do they want to know more about the position?

And, do they speak as if they were already working there? – this bodes well as it shows that they are interested and can visualise themselves there.

MUMS THE WORD So much can be gleaned from those silent moments, which, to some, will come across as awkward but, if managed well, can speak volumes. Does your candidate feel they need to fill that silence with idle chit-chat, or do they ask questions, or are they happy to wait for you to take the lead and start the conversation again? This can give you some

RECRUITING ... NOT A SWEAR WORD

insight into how they manage other similar situations in life and work.

A CULTURAL FIT You want a candidate that fits with your company culture.

Although it can be tough to gauge that in just a quick interview, hopefully, you have seen something in them from your pre-screening time (aka stalking). Do they have the same values as your company? - a few tactful questions can bring that to the forefront. Ask about their work ethic and not by simply a direct question but give them scenarios – their answer can help you understand how they would handle future situations.

Consider behavioural questions - there are two kinds of behavioural questions you can ask: - self-appraisal and situational questions. Behavioural questions ensure spontaneity as candidates cannot rehearse these, and these can provide a base for later referencing.

In ending, the interview is not the be-all and end-all, but it can make a real difference in finding that ideal candidate – and know that practice does make perfect – you will eventually build and cultivate your own style of interviewing.

Ask Anthony

Anthony Kettle

is the co-owner of West Coast Personnel, a successful recruitment agency that has been around for going on 21 years in the Table View, Western Cape area.

Anthony specialises predominantly in the engineering and manufacturing space; however, he has a wealth of knowledge to impart on all aspects of recruitment. He has recently published his books, The Job Seeker's Handbook and The Recruiter’s Handbook, available on Amazon as eBooks.

You can connect with Anthony via email, web, or social platforms.

anthony@wcp.co.za

www.westcoastpersonnel.co.za

RECRUITING ... NOT A SWEAR WORD

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THANK YOU

for indulging us with your time ... ... WORD is taking a little break and will be back with you in Feb 2021!

Thank you to all our contributors and advertisers happy holidays all! ... Issue 6 with you 1 February Control alt delete ... “Rebooting your Business�

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