“Individually, we are one drop.
Together, we are an ocean.” RYUNOSUKE SATORO
mission & philosophy
Our Mantra: Brands are living and breathing entities that need to be constantly energized with messages that are both consistent and memorable. But just being pretty, flashy, or creative won’t cut it. What you say—and, more importantly—how you say it needs to resonate with the market you are trying to reach.
SNAPSHOT
IT’S ALL ABOUT RELATIONSHIPS
The team at Liquified Creative offers over 80+ combined years of experience in serving the industries from real estate/masterplanned community developers to non-profit/advocacy groups. Our services cater to and nurture the full life-cycle of creative brands from the initial branding stages through an orchestration of touch-points from strategic marketing to online presence to social engagement.
From building brands to offering expert advice, relationships are just as important to us as our clients’ ongoing growth and success. Since 1990, we have offered strategic graphic design, web design and development, and creative services from our Annapolis, MD location. We consult for a number of advertising agencies, design firms, marketing firms, and mid to enterprise-level corporations throughout Maryland, Washington, DC, and Virginia.
INDUSTRIES SERVED • • • • •
Architecture Broadcasting Construction Consumer Goods Energy/Utilities
• • • • •
Entertainment/Events Fortune 500 Health Care Hospitality Manufacturing
• • • • •
Maritime Community Developers Non-Profit Politics Property Management
• • • • •
Public Relations Real Estate/Hombuilders Retail Sports Technology
‹ SHAWN NORATEL
Founding Partner + Creative Director
Shawn’s creative insight, innovative vision, design background, and business experience offers Liquified Creative’s clients a superior level of quality along with a unique approach to every project. With over 15 years of experience working on projects ranging from brand development to online website strategies, Shawn’s skills have assisted in elevating a number of local and national brands through extensive branding, marketing and web presence development. His philosophy of “living and breathing brands” has allowed Liquified Creative to integrate and elevate brands across multiple mediums and social environments.
Shawn Noratel John Corsaut Jessica Noratel Jamie Czajkowski
Partner + Creative Director Partner + Marketing Director Partner + CFO Marketing Manager
Joe Manson Sammi Laite Angus Walbeck Caitlin Wiggins
Senior Web Developer Graphic Designer Production Artist Social Media Manager
Creativity aside, our award-winning Crew brings some of the best minds together in marketing communications, design, social engagement, UX/UI, web development, and political consulting.
JOHN CORSAUT ›
Partner + Marketing Director
As a seasoned marketing integration specialist with over three decades of successful campaign experience, John brings brand messaging to life through integration of both traditional and digital strategies. He currently specializes in website development (including E-commerce)—integrating techniques that optimize ranking and conversion opportunities through search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), and social network marketing (SNM). John also has extensive experience in video pre- and post-production, budgeting, planning, and coordination of large-scale marketing and advertising campaigns.
strength in numbers
+ integrated storytelling
With a countless number of satisfied clients under our dive belt, the custom-designed print collateral and ad campaigns continue to support our growing portfolio of clients’ brands— creating greater market awareness, engagement, and sales conversions. Our graphic design experience expands beyond just design—we dive deeper on behalf of our clients. In addition, we offer print production and marketing collateral fabrication services through a number of established partnerships with local print vendors in and around Maryland, Washington, DC, and Virginia. Do you already have a trusted relationship with a production partner? We regularly work in collaboration with our clients’ selected vendors to maximize their budget, ensure quality control, and meet project goals.
Brand strategy is at the core of every message, visual, and experience of a successful service and product. Successful branding will engage and draw your audience for a closer look. Our Crew’s goal is not only to identify your brand’s challenges, but also to elevate and protect your brand from outside predators—all while telling your customers a story that they will not want to forget. BRAND STRATEGY + AUDIT IDENTITY DEVELOPMENT NAMING BRAND POSITIONING CREATIVE STORYTELLING CONTENT BRANDING COLLATERAL SYSTEMS MARKET ANALYSIS PACKAGING SYSTEMS SIGNAGE + ENVIRONMENTAL DESIGN DIGITAL INTEGRATION
results-driven branding Quality and effective branding and identity development is not achieved in a vacuum. We are firm believers that brands are living, breathing entities that constantly needs to be energized with messages that are both consistent and memorable. However, just being trendy or creative won’t cut it. What you say—and, more importantly how you say it needs to resonate with the market you are trying to reach and engage.
BRANDING PROCESS Our branding and production process includes an extensive strategy and discovery process, as well as a number of internal rounds of refined revisions prior to client review. We firmly believe that your message and brand should satisfy the wants, needs, and psychological profiles of your industry and audience. Creative marketing approach and strategy, visual design, implementation, and tactics should be ultimately be defined by your audience—not through the bias of any one individual. Our Crew dives to greater depths to answer the needs of your market versus designing for the sake of design.
INTERNAL REVIEW
DISCOVERY
CLIENT MEETING
RESEARCH INTERNAL REVIEW
COMPS
CONCEPTS +IDEAS
CLIENT REVIEW
PEER REVIEW
REVISIONS CONCEPTS +IDEAS
OPTIONAL SURVEYING
COLOR
EXPLORATION
CLIENT REVIEW
FINALIZE
SPECS +GUIDELINES
Our experienced marketing team offers custom, in-depth digital/traditional marketing solutions and social strategies. It doesn’t matter if you’re new to the web or if your company/brand has been in existence before the birth of the pixel. Our crew has the experience to engage your audience and mobilize online influencers to elevate your presence, services, and products. THE MANY ARMS OF MARKETING Just like the mythical Kracken beast—marketing is the core of all of our integrated creative and strategic services. We firmly believe that successful marketing and strategies are a pivital center-point to all of the creative services we offer. It defines the creative limitations and sets the expectations for ROI (return on investment). Our agency tagline is “Marketing isn’t just one thing, it’s everything.”
DIGITAL MARKETING CONSULTING MARKETING BUDGETS + PLANS MEDIA CONSULTING + PLANNING MEDIA MANAGEMENT KEYWORD/CONTENT ANALYSIS PPC MANAGEMENT SEARCH ENGINE MARKETING (SEM) DIGITAL ADVERTISING CONTENT+DISPLAY ONLINE/SOCIAL ADS AND CAMPAIGNS SOCIAL MEDIA ADVERTISING CONTENT MARKETING + DISTRIBUTION BLOGGING CONTENT OPTIMIZATION EMAIL MARKETING EXPERIENCE BRAND ADVOCACY + INFLUENCER RELATIONS AUTOMATION + LIST MANAGEMENT CREATIVE SERVICES INBOUND MARKETING
+ strategic coordination
Website environments are a delicate balance and play of visual enticement, collaborative engagement, growth, user trafficking, and evolution. With the right combination of well-thought and strategically placed content—your everyday users can be nourished and converted into home-grown customers—advocates of your brand.
+ a digital ecosystem CONTENT MANAGEMENT SYSTEMS WEBSITE MAINTENANCE + SECURITY RESPONSIVE DESIGN MOBILE WEBSITE DEVELOPMENT USER EXPERIENCE CUSTOM WEB DESIGN + DEVELOPMENT E-COMMERCE WEB HOSTING & MANAGEMENT WEBSITE CONTENT DEVELOPMENT VIDEO PRODUCTION KIOSK USER INTERFACE DESIGN ONLINE WEB DEMOS SEARCH ENGINE OPTIMIZATION (SEO) DIGITAL ANALYTICS
PMSI
MAPLE LAWN MARYLAND
ANNAPOLIS BOAT SHOWS
THE EISEN GROUP
MEET PANAMA
DOUKENIE WINERY
CARY LEEDS FOUNDATION
CHESAPEAKE CHARTERS
2100 PRIME
LIGHTS ON THE BAY - AAMC FOUNDATION
HOMEBUILDERS/REAL ESTATE
Bozzuto is a privately held, integrated real estate services organization. Bozzuto creates quality homes and extraordinary communities—some 38,000 residences to date—while maintaining the utmost respect for the environment. The company prides themselves on providing outstanding service and consistent value for their customers and partners.
CHALLENGE To become brand guardians and spearhead Bozzuto’s e-marketing efforts on a daily basis through effective brand-driven design and exploration of strategic new technology.
APPROACH ++ E-marketing strategy ++ Web design + development ++ Production service workflow
NON-PROFIT
MdQI is a cooperative effort by Maryland’s transportation industry dedicated to the continuous quality improvement in the planning, design, construction, and maintenance of Maryland’s transportation system.
CHALLENGE Transform 25 years of transportation programs/ partnerships and quality assesment development for Maryland into a 20-minute documentary and commenorative book.
APPROACH ++ Book/Publication design ++ Collateral print ++ Video production and documentary ++ Event branding and messaging
HOMEBUILDERS/REAL ESTATE
Crown takes planned communities into the future where modern style and a vibrant social scene mesh with neighborhoods and parks. From its street names to its sustainable design, Crown is inspired by the things that make life meaningful. Family, nature, art, music, innovations, and—most of all—balance. CHALLENGE To establish a planned community brand that would CONNECT with the select demographic and region— integrated to accommodate a number of homebuilder brands and products.
APPROACH ++ Logo/identity development ++ E-Marketing strategy ++ Traditional/digital ad campaigns ++ Display/environmental
HOMEBUILDERS/REAL ESTATE
Ten Mile Creek is a master-planned residential project in the heart of Clarksburg, MD that is led by Pulte Homes. With stewardship and measures to protect the local watershed, this project was focused on invoking preservation and living. CHALLENGE To create a brand and community awareness through campaign materials to educate and advocate the building of Ten Mile Creek. The brand and campaign was designed to encompass and advocate the green, open area living in the local area.
APPROACH ++ Logo/identity development ++ Collateral print ++ Web design + development
ARCHITECTURE
Running Dog Architects is an architectural firm based in the Washington, DC metropolitan area. The firm’s co-founders—Eric Carle, AIA, and Warren Wick, AIA—each have over 20 years experience designing and managing a variety of building and planning projects including multi-family housing, healthcare facilities, commercial office buildings, and embassies.
CHALLENGE To create an engaging brand-centered around the personality and style established by the architectural firm while separating them from their competition in the Washington, DC area. Their logo and name reflect the architectural design element of a “running dog”—a repeat pattern used throughout their branding.
APPROACH ++ Logo/identity development ++ Collateral print ++ Web design/development ++ SEO
LEGAL SERVICES
Let our pride, protect yours.
Proudly led by nationally acclaimed personal injury attorneys Deborah Potter, Suzanne Burnett, and Andrew Burnett, Potter Burnett Law is a newly formed law firm representing injured individuals throughout the state of Maryland and Washington, DC. Liquified Creative spearheaded the complete branding, website design, and marketing and advertising efforts to ensure the new firm hit the ground running. CHALLENGE Design and produce an integrated branding and marketing program that would differentiate them from the industry
APPROACH ++ Branding + collateral ++ Web design + development ++ Full stack marketing services/retainer
HIGH PERFORMANCE RETAIL
Liquified Creative partnered with HyperBike Co., SNAFU, and HyperToys to design and develop three individual dynamic websites to clearly showcase the RC Toys, high-end racing, BMX, and mountain biking performance products they are known for. We utilized creative angles and bold colors along with compelling imagery to portray the energy and enthusiasm of the sports and products. CHALLENGE Develop a family of online presences to engage the high-performance and consumer sports market while enhancing the client’s current brand.
APPROACH ++ Web design + development ++ On-going web management
TOUISM/MARITIME
Watermark’s vision since the beginning has been to immerse people in the history, culture, and fun of the Chesapeake Bay area more completely than any tour or charter company. Whether you want to learn or just enjoy, no one else offers so many ways to experience this special place—by land or by sea—in less than an hour or up to a full day. CHALLENGE To integrate and elevate a locally known and respected brand in the Annapolis and Baltimore area.
APPROACH ++ UI/UX ++ Web design + development ++ On-going digital maintenance
NON-PROFIT/ADVOCACY
FANSFIRST
The Fans First Coalition was established in May of 2011 in an effort to provide a voice for fans. Their goal was to change and improve the ticket-purchase experience by fighting for greater access to face-value tickets and enhanced protection against fraudulent business practices. Fans First includes more than 200 industry members, venues, teams, and artists and is primarily supported by Ticketmaster. CHALLENGE Evolve the current coalition brand and develop an engaging digital brand and online vehicle to expand their advocacy and educational efforts.
APPROACH ++ UI/UX ++ Web design + development ++ On-going digital maintenance ++ Advocacy engagement integration
TECHNOLOGY
RxNT offers innovative Practice Management, Electronic Health Record, and Electronic Prescribing solutions for today’s ambulatory practices. For over 16 years, RxNT has accumulated healthcare IT knowledge— gathering the most innovation in software development—to forge a tightly-integrated suite of products that streamline practices and facilities.
CHALLENGE Introduce and elevate a successful brand, while educating the marketplace about their integrated line of software-ondemand solutions—in order to capture a larger share of the e-prescribing and e-health record industry.
APPROACH ++ UI/UX ++ Web design + development ++ On-going digital maintenance ++ Traditional and digital advertising ++ Marketing consulting
MARITIME
Schuyler Line Navigation Company, LLC (SLNC) operates commercial US Flag and Foreign Flag vessels worldwide, providing a variety of liner shipping services and logistics in the North, Central, and South American markets, as well as West African markets and Caribbean markets including Cuba, Guatemala, Belize, Colombia, and Haiti. APPROACH ++ Marketing consulting ++ Display design ++ Collateral print ++ Interactive/multi-media ++ Digital display interface
H E A LT H C A R E
PrevMED Dental Case Management provides extended care facility residents with affordable oral health care. But more importantly, PrevMED was established to improve the way of living for senior citizens by managing and improving oral health in order to concurrently promote and advance overall health.
73% INCREASE IN LIKES
CHALLENGE Establish and execute a rebranding effort and to educate the current market on the concept of Dental Case Management.
APPROACH ++ Extensive marketing strategy ++ Brand audit ++ Traditional + digital advertising ++ Social engagement ++ Direct mail initiative ++ Display design ++ Tradeshow design + planning ++ Web design + development
11%
INCREASE IN ENGAGEMENT
Data collected in 2015 via Google Analytics and other social reporting platforms
CONSTRUCTION/SERVICES
BRDesign Build provides landscape architecture, design, and construction services to the luxury resident market. From luxury swimming pools to a complete backyard oasis and beyond, BRDesign Build brings their clients property to life. CHALLENGE To increase brand awareness and educate a current and prospective client base. APPROACH ++ Extensive digital marketing strategy ++ Brand audit ++ Digital advertising ++ Social engagement ++ Content marketing ++ Creative storytelling ++ Web design + development ++ SEO/SEM
408% INCREASE IN LIKES
Data collected in 2015 via Google Analytics and other social reporting platforms
ENTERTAINMENT/EVENTS
Celebrating the art of cooking and the joy of eating. The fifth largest summer event in the United States, the National Capital Barbecue Battle offers residents of the Greater Washington area and throughout the east coast the chance to enjoy America’s favorite pastime in our Nation’s Capital. CHALLENGE To elevate brand awareness and establish a strong online presence with engagement. APPROACH ++ Extensive digital marketing strategy ++ Social engagement + advertising ++ Content marketing ++ Creative storytelling ++ Web design + development ++ Event representation ++ Video direction ++ Corporate sponsor representation ++ Digital media relations
bring on the
smoking the competition for over 25 years
washington, d.c.
proudly serving d.c. for over 25 years
washington, d.c.
73% INCREASE IN LIKES
483% INCREASE IN REACH
Data collected in 2015 via Google Analytics and other social reporting platforms
H E A LT H C A R E
New Day Vitality is a bio-identical hormone management practice that is focused on re-establishing healthier, balanced living through alternative and pellet therapy.
CHALLENGE Rebrand, market, and educate consumers about New Day Vitality’s services and benefits. APPROACH ++ Digital + traditional marketing strategy ++ Social engagement ++ Advertising ++ Content marketing ++ Creative storytelling ++ Web design + development ++ E-marketing ++ Marketing consulting ++ Media relations
MARITIME/CONSUMER
Durtek Sails is a state-of-the-art modern sail production facility located in Sri Lanka. Staffed by a highly-skilled and knowledgeable production team and managed by expert western sailmakers with over 50 years of experience. CHALLENGE Elevate the current brand to reflect the performance-grade sailing products that Durtek designs and develops for the sailmaking market. APPROACH ++ Branding ++ Display/environmental ++ Web design ++ UI/UX
MARITIME/CONSUMER
Quantum Sail Group is an international, high-performance custom sail design group that produces sailboat sails for both the consumer and professional market.
CHALLENGE To elevate and act as a brand steward for Quantum Sails while communicating to the consumer and professional sailing marketing. APPROACH ++ Branding ++ Display/environmental ++ Web design + development ++ Print campaigns ++ Digtial campaigns ++ E-marketing campaigns ++ Event/sponsorship relations ++ Sailboat graphics ++ Marketing consulting
EVENT MARKETING
The team at Anne Arundel Medical Foundation wanted to actively improve corporate and charitable giving and advocacy of improved healthcare awareness in Anne Arundel County. In an effort to expand their reach and advocate their efforts we developed engaging digital campaigns, as well as event microsites to meet and improve their sponsorship efforts. CHALLENGE Strengthen awareness of AAMC Foundation programs and to develop stand-alone event brands (both digital and traditional) to increase giving opportunities throughout the region.
APPROACH ++ Extensive marketing strategy ++ Brand and tagline development ++ Traditional + digital advertising ++ Social engagement ++ Web design + development ++ Experience marketing
BROADCAST/CONSUMER
Broadstripe is a local, home-grown cable and broadband company located in Anne Arundel County.
CHALLENGE Increase the perceived value and benefits of a local affordable cable and broadband solutions company for the residential and business market. APPROACH ++ Branding ++ Display/environmental ++ Web design + development ++ Print campaigns ++ Digtial campaigns ++ E-marketing campaigns ++ Marketing consulting
ARCHITECTURE
MGMA was founded in 1988 as an architecture, interiors, urban design, and planning firm. Currently, the firm is doing the largest variety of projects in its history. These include class ‘A’ office structures, educational facilities, web hosting centers, dormitories, and an assortment of interior projects related to build-to-suit clients.
CHALLENGE To refresh an already well-known architecture firm and establish a strong web presence in order to showcase their current and previous projects. APPROACH ++ Branding ++ E-marketing services ++ Web design + development ++ Social engagement ++ SEO
PROPERTY MANAGEMENT
With over a century of development and management of apartment, single-family, and commercial properties, B.M. Smith knows that our commitment to the community we serve is the key to sustainable success.
CHALLENGE To refresh an already well-known architecture firm and establish a strong web presence in order to showcase their current and previous projects. APPROACH ++ Branding ++ Collateral print ++ Web design + development ++ SEO
Embark today.
222 severn avenue • building 4d • annapolis, md 21403 • 443.949.9284
deeper