Lipman Group | The Life You Envision Starts Here

lipman group RE/MAX HOMES AND ESTATES

The life you envision starts here.

34+

YEARS SERVING GREATER NASHVILLE

LOCAL LEGACY | GLOBAL BRAND

welcome home TO RE/MAX HOMES AND ESTATES At RE/MAX Homes and Estates, Lipman Group, our focus is you - equipping you with cutting-edge resources and technology, as well as access to a full-service marketing team trained to tailor a winning strategy for growing your brand and showcasing your expertise. We understand that each of our affiliates defines success differently, which is why we are prepared to come alongside you in building not just the business you envision but the life you envision.

At the most basic level, we earnestly believe that you deserve more - more (and better) tools, more training, more opportunities, more freedom, and more of what brings you joy. That’s where we come in...

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LEISA WILCOX | REALTOR®

“Our office team really is the foundation for our company. They don’t just do tasks – they are truly committed to supporting us as a group and us as individuals. They are passionate about community-building within our company, which I love, and they set the tone with their excellence and attention to detail. The level of marketing is truly second to none in Nashville - maybe in any brokerage anywhere – which allows us to present ourselves and our listings as a luxury brand should, while freeing us up to focus on real estate.”

MISSY DAVIDSON | REALTOR®

“Since I have joined Lipman Group, I have had access to several different lead sources which has increased that portion of my business. I continue to get good internet leads through the Lipman Group website, and it is really growing my business.”

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MARIA HOLLAND | REALTOR®

“When I came to RE/MAX Homes And Estates, Lipman Group, I already had established a steady and growing business. The Lipman Group has been a great resource and support to come alongside me. I had been in the business for 15 years and had never had any type of real support. Lipman Group has given me the opportunity to do the things I do best by coming alongside me and providing so much support. They also have a leadership staff that is marked by integrity. They are people and a company I can trust, and that means so much.”

CONNIE NICHOLS | REALTOR®

“With a culture that thrives on helping everyone succeed, I am more confident being part of RE/MAX Homes and Estates Lipman Group. The company allows me to live the life I envision because I have experienced and believe in the Vision, the Mission, and the Core Values. I am so proud to be affiliated with Lipman Group.”

ALEXA LIPMAN | REALTOR®

JACKIE ROTH KARR | REALTOR®

We are truly a family who support one another.

Our marketing team is the best of any I have ever worked with. They really seem to enjoy what they do. They put out fabulous materials and stay up-to-date on all there is to know about social media to us as individual agents and the company overall.

“I always say Lipman Group is family. Not only is it our family-owned business, but the agents feel like extended family. The support and advice I've received throughout my time being an agent are unlike anything. Everyone is there for one another. If someone needs a REALTOR® to step in for them, there is always an agent willing to help. This kind of camaraderie is what makes Lipman Group so special and ensures my clients have an exceptional experience.”

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from our leaders CEO

|

BROKER

|

OWNER

MANAGI NG

BROKER

“Nashville is a city with a pulse, a place where the spirit of entrepreneurship and creativity thrives. As a REALTOR® in this dynamic environment, you have the opportunity to make an impact, not just in the lives of your clients, but also in shaping the landscape of this growing city. Understanding the market's diversity, embracing technology, and staying resilient is key. With our support, we encourage you to embrace the journey, build connections, and let your passion shine. You're not just a REALTOR®; you're shaping Nashville's future.

Here's to a successful career ahead!”

“At Lipman Group, we believe in the transformative power of positivity and community. Your victories are our celebrations, and we stand by you through every challenge, fostering an environment where your highest potential can be realized. Here, your passion, commitment, and enthusiasm are not just noticed, but cherished. We continuously strive to create growth opportunities and shine a spotlight on these exceptional traits within our agents. Together, we build a supportive culture that fuels success and amplifies the unique strengths of every member of our team.”

- Larry Lipman

- Anna Altic FOREWORD | 05

table of contents

FOREWORD 1 | Welcome Home to Lipman Group 2 - 3 | Hear From Our Agents 4 - 5 | Words From Our Leaders

I. BRAND POWER 10 - 11 | Why RE/MAX & The Collection 12 - 13 | RE/MAX vs. The Industry

II. AGENT ADVANTAGES 16 - 19 | Advanced Technology MAXtech by BoldTrail 20 - 27 | Marketing Support Marketing Autopilot Lipman Group Offerings Marketing Your Listings Branding & Exposure 28 - 31 | Education & Training In-Person Opportunities RE/MAX University 32 - 33 | Exclusive Tools

III. ABOUT LIPMAN GROUP 36 - 37 | Culture & Community 38 - 39 | Mission, Vision, Core Values 40 - 41 | Philanthropic Outreach 42 - 43 | The Lipman Legacy 44 - 45 | Meet Our Support Team

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S E CT I ON

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brand power

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why re/max THE #1 BRAND IN REAL ESTATE Nobody sells more real estate than RE/MAX*, and there’s a reason for that. The RE/MAX brand is more than a name, a logo, or a collection of products and services. It is how people think and feel about our network. It tells a story. It reflects our personality, dedication to clients, and commitment to excellence.

The RE/MAX brand will be one of your most valued assets.

As part of The RE/MAX Collection - the brand’s luxury sector - we align ourselves with the highest-quality real estate professionals in the industry. Additionally, the Collection equips you with premier materials and resources to spotlight and sell your high-end listings, including advertising in publications like Kingdom, Unique Homes, Mansion Global, and Wall Street Journal.

*As measured by residential transaction sides.

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110+

9,000+

COUNTRIES AND TERRITORIES

RE/MAX OFFICES

THE POWER OF OUR NETWORK EXPANDING AND AT WORK FOR YOU

650,000+

140,000+

RE/MAX LISTINGS

RE/MAX AGENTS

BRAND POWER | 11

out of 10 9 home buyers and sellers

KNOW RE/MAX #1 TRUSTED NAME IS REAL ESTATE

It is common knowledge that consumers hold perceptions - both positive and negative - about brands, either consciously or subconsciously. The real estate industry is not immune to this consumer behavior, as these perceptions extend to local brokerages, teams, and individuals as well.

When people come across a RE/MAX yard sign or the iconic RE/MAX Balloon, they immediately associate it with the local agent they are familiar

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with. This connection gives agents backed by a recognizable brand a distinct advantage when buyers and sellers are deciding whom to work with. By leveraging the power of the RE/MAX name, you, too, can benefit from increased awareness, higher footfall, and greater lead activity. Whether it's through video, television, digital platforms, sponsorships, or other means, the RE/MAX brand is actively at work for you.

vs. the industry

PARKS

13.3

7.4

TRANSACTION SIDES PER RE/MAX AGENT

7.0

5.4 EXP

COMPASS

5.9 SOTHEBY’S

5.9

6.4

6.2

6.2

6.1

BETTER HOMES

COLDWELL BANKER

CENTURY 21

KELLER WILLIAMS

BERKSHIRE HATHAWAY

Data is full-year or as of year-end 2022, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s, and Better Homes and Gardens data is as reported by Anywhere Real Estate on SEC 10-K, Annual Report for 2022. Transaction data for Parks was gathered on 1/8/2024 via RE/DATUM. Data for all other competitors is from company websites and industry reports. 1U.S transaction sides per agent are calculated from the 73 Sixty Real Estate Almanac Enterprises report. It also cites 2022 transaction sides and agent counts, some of which it estimates when company elected not to provide.® 2023 RE/MAX, LLC. Each office is independently owned and operated. 23_368

BRAND POWER | 13

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S E CT I ON

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agent advantages

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Get acquainted with #1 tech platform in the industry.

advanced technology SIMPLIFY YOUR SYSTEMS Ready to put your business growth on autopilot? BoldTrail truly does it all with everything you need, all in one place. Networking, Prospecting, Converting Leads, Niche Marketing… Each agent has their own approach to real estate based on their unique strengths. Many brokerages try to piece together products to meet these unique needs but just end up with a sea of disjointed tools that don’t talk to one another.

BoldTrail is the only real estate platform that empowers every type of agent to manage and grow their business, all from one central place.

Streamline your business with BoldTrail's fully mobile system, freeing you from juggling outdated tech tools and allowing you to focus on selling real estate.

#1 RANKED REAL ESTATE PLATFORM

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3X MORE LEADS

5-10X MORE CLIENT ENGAGEMENT

“Your Business Platform on Steroids! The ability to combine my marketing, CRM, and lead generation software all on one platform. I am staying organized, following up with clients, and generating more leads than ever.”

- BRIAN M. | REALTOR®

AGENT ADVANTAGES | 17

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everything you need in one place

CUSTOMIZABLE IDX WEBSITE Showcase your unique brand with customizable websites for our office and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyperlocal area pages, home valuation pages, and options for rich lifestyle data keep customers searching with you as the local expert.

POWERFUL LEAD ENGINE The most robust lead gen tools on the market help our brokerage, teams, and agents effectively drive new business - no matter their budget. We empower you to generate free leads instantly with our simple-to-use landing pages and IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform.

Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes, and so much more.

AI-POWERED SMART CRM BoldTrail’s Smart CRM serves as a powerhouse virtual assistant, surfacing the hottest opportunities and automating day-to-day tasks so our agents can focus on what they do best - building relationships. Improve your productivity with lead validation and scoring, automated task plans, and a mobile dialer prompting daily calls to warm contacts. Ensure maximum lead conversion with built-in accountability rules, sophisticated lead routing, and automated lead follow-up.

TRANSACTION MANAGEMENT INTEGRATION Deep transaction integration simplifies workflows while driving powerful post-close automation and analytics. Robust integrations into industryleading transaction management platforms like Docusign Transaction Rooms, Dotloop, and SkySlope make closing the deal easy and streamlined.

BUILT-IN MARKETPLACE & INTEGRATIONS Create your own unique tech ecosystem with a fully integrated marketplace for premium add-on solutions and integrations designed to meet the unique needs of all your users. We empower our agents and teams to customize the BoldTrail Platform and make it their own with one-click access to paid advertising for additional lead generation, premium website enhancements, expert coaching, and more. Vetted add-ons offer robust integration, not just SSO, ensuring our agents get maximum ROI.

AGENT ADVANTAGES | 19

MISSY DAV REALTOR® C. 615.400.7189 O. 615.463.3333 MISSYDAVIDSON.COM

marketing autopilot WITHIN THE BOLDTRAIL PLATFORM Drive 5-10X more engagement with both new leads and Sphere-of-Influence contacts using BoldTrail’s Marketing Autopilot. Dynamic, multi-channel campaigns automatically adjust based on user behavior, ensuring our agents deliver timely, relevant content. Fully automated Listing Alerts, Market Reports, and built-in video messaging help agents stay top of mind to drive repeat and referral business.

Seamlessly manage and promote all your listings, including off-market properties, in one central location.

Drive maximum listing exposure with integrated social media marketing, including one-click posting to Facebook, Craigslist, mass-texting, and more. Capture leads and automatically kick off tailored nurture campaigns from your own branded Open House App.

LISTING PRESENTATIONS IN MINUTES TURN-KEY MARKETING MATERIALS

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SIMPLE TOOLS FOR QUICK CUSTOMIZATION AUTOMATED SOCIAL MEDIA CURATION

PRE-BUILT AUTOMATED CAMPAIGNS

CORE LISTING MACHINE

CORE PRESENT

turn-key marketing materials

listing presentations in minutes

CORE Listing Machine takes the time and hassle out of promoting your listings with a fully automated marketing suite, including social media posts. Connected directly to your MLS, CORE Listing Machine pulls in property details and automatically creates a complete marketing campaign for each stage of your listing’s life cycle.

The next-generation CMA and presentation builder, CORE Present, helps you guide clients through an interactive and compelling pricing discussion. Create an engaging CMA in under a minute, or build a fully customized, branded presentation with real-time activity tracking to ensure you win the deal.

DESIGN CENTER simple tools for quick custom designs With designs that wow and marketing that wins, Design Center is a wealth of easy-to-use tools to customize digital and print marketing materials. Plus, it includes listing kits/bundles overseen by our Lipman Group Marketing Team that automate your listing marketing efforts to make stunning impressions.

CORE SOCIAL

SMART CAMPAIGNS

automated social media curation

pre-built automated campaigns

Maintaining a strong brand on social media establishes credibility and expertise, but finding quality content is time-consuming. CORE Social automates this chore by curating relevant content that gets posted to your social media channels.

Don’t miss another opportunity - create versatile automated campaigns distributed across various channels. No matter where your clients are in the process, they are sure to feel your support.

AGENT ADVANTAGES | 21

marketing support WITHIN OUR LIPMAN GROUP OFFICE We proudly offer our agents complimentary marketing services they can trust. Rooted in strategic positioning, consistent and relevant messaging, and innovative design and distribution, our brand is a brand you can build upon. Gone are the days spent creating campaigns or budgeting for advertising exposure/marketing collateral. Whatever your vision is for your business, we are not only prepared to get you there but truly consider it our pleasure to see you shine in your niche of the market.

Whether you are looking to build brand awareness, campaign for new clients, integrate a new system for marketing listings, or beyond, the Lipman Group Marketing Team is here to offer a wide-scope white glove service that allows you to focus on doing what you do best.

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LISTING SUPPORT

CLIENT APPRECIATION EVENTS

DIGITAL ADVERTISING

PERSONAL BRANDING

PRINT ADVERTISING

BRANDED MARKET REPORTS

SPHERE TARGETING

GEO-FARMING & PROSPECTING

STRATEGIC LOCAL PARTNERSHIPS

SOCIAL CONTENT LIBRARY

UNLIMITED EXPERT ACCESS

LISTING PRESENTATION SUPPORT

CUSTOMIZABLE BUYER’S GUIDE

FREE VIDEO CONTENT SHOOTS

SIMPLIFIED DIY TRAINING

AGENT ADVANTAGES | 23

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STANDARD LISTINGS

STRATEGICLY

MARKETING YOUR LISITNG LUXURY ADD-ONS

AUTOMATIC MARKETING | NO COST Digital Exposure on the Lipman Group Website Digital Exposure on RE/MAX.com Digital Exposure on RE/MAX Global Property Video Exposure on the Lipman Group Website Property Video Exposure on Lipman Group's Youtube Page Social Media Property Feature on All Lipman Group Social Media Platforms Social Media Property Video Reel on All Lipman Group Social Media Platforms Two-Week Targeted Internet/Social Media Campaign - (4,000 impressions guaranteed) Property Website Designed to Funnel Leads

Digital Exposure on Mansion Global (U.S. listing is over $1 million)

MARKETING BY REQUEST | NO COST Coming Soon E-blast (10,587 Agent Recipients) Just Listed E-blast (10,587 Agent Recipients) Now Available E-blast - Weeks After Being Listed (10,587 Agent Recipients) Price Improvement E-blast (10,587 Agent Recipients) Inclusion in Company Open House E-blast (10,587 Agent Recipients) Custom Social Media Graphic Featured Listing Blog Post (Distributed via the Lipman Group Blog)

E-Magazine E-blast (10,587 Agent Recipients) Feeder Market E-blast (906 RE/MAX Agent Recipients in Nashville’s Feeder Markets) Social Media Featured Listing Story on Lipman Group Social Media Platforms Featured Listing Blog Post (Distributed via the Lipman Group Blog)

MARKETING BY REQUEST | WITH AGENT INVESTMENT Listing Announcement Direct Mailer Property Flyer Property Feature Sheet Two-Page Property Brochure Four-Page Property Brochure Additional Weeks of Targeted Internet/Social Media Campaign Custom-Designed Zipcode Targeted Ad for Feeder Markets NASHToday Digital Advertising Opportunities Negotiated by the Lipman Group Marketing Team Nfocus Digital Advertising Website Ads Editorial Newsletter Inclusion Exclusive Email Campaign Style Blueprint Digital Advertising Real Estate Sponsored Article SB Weekend Feature (Distributed to 31,000-32,000 Subscribers) Website Ads ( 12,500 Impressions Guaranteed)

Luxury Home Magazine Co-Op Print Advertising Luxury Home Magazine Diligtal Advertising Submitted Social Media Listing Feature Submitted Social Media Tour National Homepage Feature On-Site Social Media Content

AGENT ADVANTAGES | 25

exposure matters LET OUR TEAM HELP BUILD YOUR BRAND There is no other REALTOR® quite like you, it’s time your Greater Nashville community knows it. Tell your story through free and cooperative marketing/advertising opportunities. With the assistance of our knowledgeable marketers, watch your business grow with Lipman Group. Allow us to help you fully develop your brand. Let us drill down to the core of your business and what differentiates you in the Greater Nashville Real Estate market. Aside from what we can do “in-house,” we pride ourselves in aligning with local and national partners that work cohesively within the market to perfectly position and spotlight our agents and their listings.

IN 2 YEARS I can attribute $9 MILLION+ in sales solely to farming my neighborhood.

“What the Marketing Team at Lipman Group puts out is just above and beyond; the team provides and distributes the content and materials I need each month to continue serving my community in this way.”

- Lipman Group Agent

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FARMING Select a target market, and we will do the rest! Offering both digital and print options for developing your farming strategy, we are prepared to tailor a campaign that drives exposure, brand recognition, and growth.

SPHERE TOUCHES Stay top-of-mind without lifting a finger.

Our team curates and distributes a consistent bi-weekly flow of lifestyle and real estate content directly to your sphere on your behalf through diverse channels, ensuring every demographic in your database is nurtured regularly.

CUSTOM COLLATERAL Our marketing team likes to remain “out of the box,” breathing life into your ideas and vision for your business. We love that our agents lean on us to carry out what they don’t have the time or resources to do on their own.

THIRD PARTY MARKETING/ADVERTISING Luxury Home Magazine Luxury Home Magazine features the finest luxury homes, luxury properties, and estates for sale. Here, you will find Luxury Home Magazine representing the luxury lifestyle for Greater Nashville.

Through this partnership, you are additionally privy to this publication’s social media and digital advertising channels.

Readership: 85,000+ (23,000 Circulated) Reach: Davidson & Williamson County (Plus Businesses and a List of Private List of Finely Targeted Individuals)

AGENT ADVANTAGES | 27

education and training THE MORE YOU LEARN, THE MORE YOU EARN At Lipman Group, we invest in you. In an ever-changing industry, we applaud your commitment to continuously perfecting your craft. However, we recognize that it should not be difficult or timeconsuming to find quality training opportunities and practical ways to push your career forward and stay up-to-date with evolving “best practices” in real estate.

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FIRST WEEK OF THE MONTH

SECOND WEEK OF THE MONTH

Contracts and Forms

Sales Meeting

In the first week of the month, our Managing Broker leads a training session, refreshing our agents on the materials available to you, changes in contracts, and when to use what.

There is also a time for robust open discussion on troubleshooting difficult or uncommon situations.

On the second Tuesday of each month, our Managing Broker hosts a sales meeting comprised of: Industry-Specific Guest Speakers Upcoming Events/Internal Announcements Marketing Updates Industry Updates Marketing Data/Trends Internal Coming Soon’s & Buyer Needs

THIRD WEEK OF THE MONTH

LAST WEEK OF THE MONTH

Real Estate Hot Topics

Marketing Tools and Best Practices

The gift of real estate is that it is always changing. During the third week of the month, Lipman Group hosts an educational opportunity to dive into what is trending in the industry and offer guidance on how to navigate said topic.

During the last Tuesday of the month, the marketing team hosts a class introducing new and relevant marketing tools/best practices and how to seamlessly integrate them into your business systems.

IN-PERSON

WEEKLY TRAINING

Each training session is offered virtually and recorded for future reference.

AGENT ADVANTAGES | 29

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AGENTS WHO ENGAGED WITH Closed 29% to 38% more transactions

, ON AVERAGE...

Earned 31% to 233% more in commissions

AGENT ROUNDTABLE

AGENT 101

learning from experiences

a firm foundation

During these monthly one-house sessions, the RE/MAX Training Team will hear from agents about their experiences out in the field!

This is a two-day immersive workshop that occurs monthly and sets the foundation for new agents to get started in their careers and learn essential skills to set them up for success.

TECHNOLOGY FOUNDATIONS

COMPLETE AGENT DEVELOPMENT

hands-on tech support

a deeper dive into application

This is a step-by-step, hands-on experience for adopting the technology available to RE/MAX agents and utilizing it successfully in their businesses. This series of four workshops builds upon each other and ensures agents walk away feeling confident in their tech skills.

Each workshop focuses on a different boot camp from the Complete Agent Development series and expands on the material found in those lessons. You will get an in-depth learning experience and apply these skills in real-world scenarios!

“Having been a leader in the real estate industry for decades, RE/MAX understands markets are constantly fluctuating. Ensuring our affiliates have the resources available to them to be successful in any type of market is our top priority as it is the key to their long-term success.”

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R E / M A X

P R E S I D E N T

AGENT ADVANTAGES | 31

exclusive tools OIL FOR YOUR ENGINE Our goal here at Lipman Group is to keep your engine running smoothly with tools you will actually use.

Oftentimes, the tools available to you seem outdated or only make sense for one kind of agent. That is why we have carefully curated a tool belt we believe will enhance your business rather than overwhelm your systems. Browse through our consolidated list of Lipman Group exclusives and envision how becoming a Lipman Group agent can not only save you time, but save you money as well.

WORK

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FOR

YOURSELF,

NOT

BY

Y O U R S E L F

FULL-TIME MANAGING BROKER & SUPPORT TEAM Assists you with your administrative and marketing needs

EXCLUSIVE UP-TO-DATE INTERNAL COMMUNICATIONS Includes a weekly newsletter comprised of upcoming events and training opportunities as well as updates from the marketing team, finance department, and our Managing Broker Includes an internal private Facebook page for collaboration and for sharing of market updates, off-market listings, coming soon’s, tips, and real-time news you can use

LEADS, REFERRALS, AND NETWORKING BoldTrail/Company Website

Social Media/Marketing Efforts

RE/MAX.com

Lipman Lounge (mall space)

RE/MAX Global

Monthly Sales Meetings

RE/MAX Referral Exchange

Quarterly Intra-Office Networking

INNOVATIVE AND EVOLVING COMPANY WEBSITE lipmanhomesandestates.com Encompasses tech support, coaching, assistance from the web developer, and an extensive smart CRM system with automation powered by Inside Real Estate

IN-OFFICE WORK STATIONS Includes access to high-speed internet, computers, a copier, printer, scanner, and fax machine, plus lead opportunities via Lipman Group office walk-ins and call-ins

NASHVILLE’S CHAMBER OF COMMERCE MEMBERSHIP

SHOWINGTIME Provides full appointment setting services, 7 days a week, with easy access to manage your listings and keep your sellers informed of upcoming requests and times for all showings

MAX/CENTER Offers tools and resources that are invaluable in growing your business, giving you access to a portal of tools for training, brand awareness, and access to the luxury insights of being a RE/MAX Collection agent

RE/MAX MOBILE SEARCH APP Allows you to see listings that your clients have saved, while offering information on the neighborhood/community surrounding each property and real-time updates on new listings with push notifications

DOTLOOP Provides a paperless document system for easy digital transaction management

EGNYTE CLOUD STORAGE Provides one central location to host all of your listing documents, property photos, headshots, etc., while being easily accessible to the Lipman Group staff for simplified file sharing and storage

nashvillechamber.com

EARNNEST

Allows you to enjoy all the benefits of the Nashville Chamber of Commerce, including event attendance and networking opportunities

Offers a secure digital payment platform for a fully digital transfer of funds

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S E CT I ON

I I I

about lipman group

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culture & community AT RE/MAX HOMES AND ESTATES “Business was originally intended to be person-to-person. After 34+ years in the industry, I am more sure now than ever that being a REALTOR® goes far beyond a business transaction. It’s about authentic relationships and community. That is why our office focuses on creating opportunities to cultivate a positive and collaborative culture of professionals and relationship activists. This has been consistent since the very beginning, which is why I can say I am proud of where we have been, and I am proud of where we are going.”

- Larry Lipman

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MISSION and VISION core values

Our vision is to passionately help all live the life they envision. Our mission is to operate with originality, authenticity, and integrity while continuing to utilize our years of experience in operations, sales, agent development, and marketing. We do so under the following core values:

TRUST Committed to clarity, transparency, and fairness to everyone - at all times.

CULTURE Doing business as it was originally intended - person to person.

DIFFERENTIATION Customized support designed around the lifestyle of your business with attention to detail.

REPUTATION A company built on and rooted in the beauty and sophistication of Nashville.

EXPERTISE 34+ years of knowledge and experience.

ABOUT LIPMAN GROUP | 39

philanthropic outreach A COMMUNITY OF SERVANT LEADERS You're always there for your clients. And your community. At the core of giving back as a REALTOR® is the fundamental belief in the interconnectedness of the community. REALTORS® are not just sellers of properties or representatives in a transaction; they are integral members of the neighborhoods they serve. By engaging in acts of service, you demonstrate your commitment to the well-being and prosperity of Greater Nashville. This commitment goes beyond the transactional nature of the real estate business and embodies a genuine desire to improve the lives of those around you. Whether it's supporting local charities, participating in community events, or volunteering time and resources, selfless servant leadership creates a ripple effect that strengthens the fabric of our community.

Moreover, giving back as a REALTOR® provides an opportunity to gain a deeper understanding of the local community and its unique needs. This insight can be invaluable in understanding the market, identifying opportunities for development, and effectively addressing the needs of potential clients.

In an industry where trust, credibility, and reputation are paramount, your dedication to giving back sets you apart from competitors. Clients are more likely to choose a REALTOR® who is not only knowledgeable about the market but also actively engaged in supporting Greater Nashville. That is why, at Lipman Group, we provide a wide array of opportunities to reveal your heart in this way.

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When you become a RE/MAX Miracle Agent, you pledge to support families in your community and your local children's hospital.

Become a Miracle Agent, donate on behalf of your clients after every home sale, and create lasting relationships. As our primary philanthropic partner, we are proud to be a Miracle office, helping fund the medical care, research, and education needed to save and improve the lives of children at our local hospital, Monroe Carell Jr. Children's Hospital at Vanderbilt.

Thirty years after its launch, Hands on Nashville connects thousands of volunteers to more than 300 service projects each month — many of them aimed to provide creative solutions to some of our community's most pressing needs.

Volunteers are essential to continuing this important work, which is why Lipman Group gathers together to serve the people of Nashville every quarter. It is selfless work like this that bonds our Lipman Group affiliates/REALTORS® into a family of servant leaders.

ABOUT LIPMAN GROUP | 41

the lipman legacy ORIGINALITY | AUTHENTICITY | INTEGRITY Nashville native Larry Lipman is a dedicated real estate professional with over 34 years of experience. A true visionary, Larry turned his passion for interior design and architecture into a multi-million dollar company that strives to not only be a leader in real estate but also to positively impact the community of Nashville.

Larry developed an interest in real estate that stemmed from a passion he and his mother shared for interior design and architecture. A true businessman, Larry has developed multiple thriving companies throughout his career. For his first business, Larry owned the first multi-use warehouse in Nashville. The warehouse was a first of its kind for Nashville and included 3/1 retail spaces, offices, and bays. Larry has a special talent for understanding what his community needs and responding to that need in a way that elevates Nashville to a greater standard.

His second business, aptly named Lipman Brothers, was founded by the Lipman family. Lipman Brothers is a beverage company that serves 74 counties in Tennessee. Being a forward-thinker, Larry followed his intuition and helped start a wine department within Lipman Brothers. He knew that wine would be a beloved beverage choice for men and women alike and wanted Tennessee to have premiere access to exceptional wines. Larry is no longer involved in this business, as he was ready to venture into his next endeavor.

The third business for Larry would be Spats, a popular BBQ restaurant in Nashville that was opened in 1989 and expanded over time with 10 additional restaurants in 7 states. After dedicating many years to

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Spats, Larry decided to pursue his true passion for interior design and architecture by earning his residential real estate license in 1989. Upon licensure, Larry created Lipman Realty and began his impressive, ongoing 34+ year career. Today, Larry owns RE/MAX Homes and Estates, Lipman Group. His team truly believes in building lasting relationships with his clients. “We live to give the extraordinary in all we do as we serve our clients, our community, and our world. We strive to work diligently and focus on our client's goals, and achieve success through living and striving to be a relationship-based company.

We believe it is all about our clients”. The mission is simple yet profound, “To operate with originality, authenticity, and integrity while continuing to utilize our years of experience in operations, sales, agent development, and marketing."

Larry has always been passionate about philanthropy and supports several local organizations. He actively supports the W.O. Smith Music School and Vanderbilt University Children’s Medical Center in Nashville.

He has always had a desire to help children and enjoys giving back to his community through service and philanthropy. In addition, Larry donates to the many arts organizations in Nashville.

Aside from his professional career, Larry is a dedicated husband, father, and philanthropist. Larry’s beautiful daughters, Sutton Lipman Costanza and Alexa Lipman, are both Realtors and are proud to carry on the Lipman real estate legacy. Sandra Lipman, Larry’s wife, is an avid philanthropist and social influencer in the Nashville community. She has served in numerous chairmanships, including the Swan Ball, and is an active board member of the Nashville Symphony and Ballet.

ABOUT LIPMAN GROUP | 43

ME E T

LARRY LIPMAN CEO, Broker, Owner Leadership

ANNA ALTIC Principal Broker Leadership

KENDRA NITZ Senior Financial Officer Leadership

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T HE

S UP P OR T

T E AM

A multi-generational Nashville native and real estate mogul, Larry has spent over three decades carefully observing, predicting, and adjusting to the lively and ever-expanding Music City real estate market. As owner and CEO of RE/MAX Homes and Estates, Lipman Group, Larry's goal is to passionately help all live the life they envision, with a mission of operating with originality, authenticity, and integrity. After 34+ years in the industry, Larry unceasingly upholds a refined commitment to culture. Regardless of where Larry finds himself serving, he always takes pride in being a Nashvillian, a community builder, a businessman, a husband, a father, a "poppy" to his two grandsons, a relationship activist, and a man of his word.

Anna Altic is a Broker and REALTOR® with nearly 20 years of experience in the industry. She comes to us as a previous Managing Broker and Director of Agent Services. In her role, Anna traveled throughout Middle Tennessee, teaching agents how to best utilize tech tools to build and support their businesses. Planted in East Nashville since 2002, she has spent much of her career selling properties around Nashville’s urban core and prides herself on understanding the nuances of selling in these constantly transforming, often competitive neighborhoods. Anna is passionate about community involvement and believes being an engaged advocate of the neighborhoods you sell in is the secret sauce to longevity in this business.

A Tennessee native, Kendra moved to Nashville in 2016. The following year, she became the Administrative Director for RE/MAX Homes and Estates, Lipman Group, where she developed a passion for real estate, learning from some of the best in the business. She was later promoted to the role of Accounting/Administrative Manager. After 5 years of dedication, Kendra is now the Senior Financial Officer and a member of the Lipman Leadership team. Inspired by her own experiences in buying and leasing homes, Kendra decided to become a real estate agent herself and was named RE/MAX Homes and Estates Rookie of the Year in 2021. She also made it to the Executive Club with RE/MAX International within her first year of real estate.

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Olivia infuses her elaborate education and enthusiasm for marketing and strategic planning into her role as Marketing Manager. While consistently immersing herself in industry research and networking opportunities, Olivia remains focused on supporting Lipman Group’s skilled agents with their marketing needs by creating innovative campaigns and extended plans for implementation and distribution. She remains inspired by trends and strategies outside of the industry that push her to think critically about the current strategies her team is using. Through her knowledge, creativity, and marketing expertise, Olivia consistently strives to set our office, agents, and listings above the rest while passionately helping all live the life they envision.

In her role as Marketing Specialist, Emily thrives on executing strategic marketing pieces for listings, creating relevant content to drive social media exposure and engagement, and developing new systems to optimize each agent’s marketing experience. Emily’s steadfast ambition and consistently positive attitude push her team to remain thought leaders in the real estate industry. The team lead on many listing projects, Emily continues to push herself to be the best she can be for the benefit of Lipman Group’s REALTORS® and their clients. A true asset to the company, Emily thrives on constructive feedback and is motivated by problem-solving and preventing pitfalls. Her contribution to maintaining a polished brand experience is crucial.

Sutton Lipman Costanza, a Nashville native and a secondgeneration, multi-million dollar REALTOR®, takes great pride in her association with the esteemed leadership team at RE/MAX Homes and Estates, Lipman Group. Renowned for her sincere empathy and unwavering dedication to our meticulously selected group of REALTORS®, Sutton passionately upholds her commitment to fostering enduring and meaningful connections. An alumna of George Washington University, she comes from a background in community-centered behavioral healthcare. This same heartfelt aspiration to effect positive change in the lives of others resonates through her leadership role, underscoring her steadfast dedication to service and impact.

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I MP R E S S

OLIVIA JORGENSEN Marketing Manager

Leadership

EMILY MAHER Marketing & Admin Coordinator

SUTTON LIPMAN COSTANZA Leadership Leadership

ABOUT LIPMAN GROUP | 45

RE/MAX HOMES AND ESTATES, LIPMAN GROUP Each RE/MAX office is independently owned and operated.

615.463.3333 | 2002 Richard Jones Road, Suite C-104, Nashville, TN 37215