Barbara Childs | Listing Presentation

listingyourhome

THE KEYS YOU NEED TO SELL WITH CONFIDENCE FROM START TO SOLD

Your home deserves more. The life you envision begins with the right agent guiding you through every step of the home-selling process with originality, authenticity, integrity, and great care I understand that your home deserves more because it is more than just a physical space It's where you've created warm memories and celebrated special milestones It's where the phrase "make yourself at home" comes to life

When the right time presents itself to sell your home and begin the next chapter in

the life you envision, the process alone can feel overwhelming. It can be an emotional journey, and it's understandable that you may feel hesitant. Rest assured that together, we can navigate the process with ease We'll outline clear expectations and create a winning strategy so that you aren't left in the dark

From start to 'sold,' I will be your guide in finding the right buyers, negotiating the best terms, and creating a smooth and stress-free closing.

-BarbaraChilds

why choose re/max

RE/MAX agents lead the way.

In a transaction that can often be complex – especially when the housing market is tough – a RE/MAX agent can serve as a guide from the start Armed with data and local expertise, these proactive housing experts are trained to see everything – including what others don’t It comes with the territory for a brand whose agents help hundreds of thousands of families buy and sell their homes each year.

RE/MAX agents hold your hand.

Like a pacesetter in a marathon, a RE/MAX real estate agent can ensure the homebuying or selling process moves at just the right speed. An agent can help share information when needed (to avoid that “drinking from a fire hose” feeling), keep sellers on a realistic path, and serve as a support system while all parties work toward the same goal: a successful transaction Deep knowledge and innate ability shouldn’t come as a surprise: RE/MAX leads the industry in professional designations and has more Certified Residential Specialists than anyone else

RE/MAX agents make it happen.

It’s true – every 30 seconds, a RE/MAX agent helps someone find their perfect place. A winning mindset and the ability to problem solve doesn’t hurt either when it comes to successfully closing real estate transactions For sellers who entrust RE/MAX agents with connecting them to the services and professionals they need, they know firsthand how RE/MAX agents can help keep the transaction moving and the end goal in sight

A G E N T S have been recognized and voted by the consumer a s t h e

MOST TRUSTED REAL ESTATE AGENTS in the industry for years running

No one ever said real estate was easy. In fact, especially since March 2020, most homebuyers and sellers have probably muttered a much different sentiment. But here’s the good news - even though the real estate market can be overwhelming, complicated, and downright unpredictable, you have a RE/MAX real estate agent ready to help you through the journey of ‘for sale’ to ‘sold’

Yes, without the right real estate agent (or any real estate agent at all), a lot of things could go wrong. But with me as your agent, a lot of things will go right.

more than your “local realtor”

My office, RE/MAX Homes and Estates, works with both buyers and sellers and keeps an upto-date funnel of interest. In addition, Middle Tennessee welcomes more and more international buyers, quickly becoming a magnet for relocating businesses and individuals alike Who else is better prepared to serve our market than the leader in global home sales?

As an affiliate of RE/MAX, I have fostered the perfect pairing of local connections and a global marketing reach, which means my buyer network is extensive And if that isn’t enough, I am also part of The RE/MAX Collection RE/MAX’s luxury sector where I am aligned with the highest quality real estate professionals in the industry

My hope is that this gives you peace of mind as we step into the sales process together and get your home on the market.

TERRITORIES

650,000+

RE/MAXLISTINGS

140,000+

RE/MAXAGENTS

meet barbara

My name is Barbara (Blackwood) Childs. I am a real estate professional with 18+ years of experience A Tennessee native, I am proud to have received numerous RE/MAX awards and am a member of the RE/MAX Hall Of Fame I am always working because I love real estate and helping others. I prioritize my clients' financial interests and future happiness. I truly care deeply about every individual I work with

If you need a full-time Middle Tennessee REALTOR®, or if you need to send me a referral, or even if you just need a friend for local advice, please do not hesitate to reach out. I love to help buyers envision the home they want and need and then find and acquire it for them. I also love preparing homes for sellers and then selling them quickly for the most money the market allows Please call me today to assist you!

ClientReviews

"Babs is the best Thoroughly professional and a great communicator She was quick to respond to every question and issue we may have raised and made the process of selling our home easy Her tips on setting up the house for selling were spot on, and we are sure they had much to do the quick sale Her diligence in finding comparable properties to maximize our home's price was invaluable We cannot recommend Barbara enough, even though she wants to steal our dog"

- Paul Client

"Barbara was amazing to work with It took longer than expected, given the limited supply of homes within my budget. However, she was extremely diligent and confident in finding me a home I am now a proud first-time homeowner thanks to Barbara"

- Kyle Client

“This was the easiest realty transaction for us in 25 years! Barbara was so gracious, so polite, so easy to work with!”Ana's mom.

-

Ana’s Mother Client

the value of a REALTOR®

1 2 3 4 5

On average, FSBO homes take 19 days longer to sell than homes listed with an agent EFFICIENCY

PROFIT

The typical FSBO home sold for, on average, 40% less than agentassisted home sales

EFFECTIVENESS

36% of sellers attempted a FSBO sale before turning to an agent.

TRUST

92% of homes in the US are sold using an agent or a broker.

EXPERIENCE

90% of buyers would use their agent again or recommend their agent to others.

Vision

Passionately helping all live the life they envision

Mission

To operate with originality, authenticity, and integrity while continuing to utilize my years of experience in operations, sales, professional development, and marketing

Core Values

Integrity, Expertise, Culture, Differentiation, Reputation, Excellence

My Full-Service Support Team

I come to you equipped to offer what I believe you and your home deserve cutting-edge resources and technology, as well as access to a full-service marketing team prepared to tailor a winning strategy for showcasing and selling your home

Additionally, I have worked diligently on your behalf to develop a network of industry professionals who support my business. From preferred lenders to your checklist handyman, I have you covered!

My Pledge To You

To strive to be honorable and to abide by the Golden Rule

To strive to serve well my community, and through it, my country

To abide by the REALTORS'® Code of Ethics and to strive to conform my conduct to its aspirational ideals

To act honestly in all real estate dealings

To protect the individual right of real estate ownership and to widen the opportunity to enjoy it

To seek better to represent my clients by building my knowledge and competence

the sales process timeline

Answer These Questions Before We Begin:

(1.) What is your moving timeline?

(2.) What do you believe your home is worth?

(3.) What are some of the features in your home that you have enjoyed the most?

REALTOR®Consultation

Our journey begins with a thorough consultation to understand your vision for selling your home and for us both to establish a sales timeline and a pricing strategy

YourPre-ListingChecklist

Getting a home “ready for the market” looks different for every seller After analyzing your home, I - your trusted advisor - will guide you through a checklist of to-do’s that will ensure a smooth sales process

ProfessionalPhotos

After your home is prepped for the market, I will get professional photos taken of the home to make sure it is positioned to garner maximum online reach.

ListingYourHome

Once your home is listed on the Multiple Listings Service (MLS), it will syndicate to all “real-estate marketplace” websites, including RE/MAX.com, Zillowcom, Redfincom, Realtorcom, and more This ensures that whatever platform potential buyers are utilizing, your home is visible

MarketingYourHome

During this process, my professional marketing team will step in and develop a winning strategy for selling your home I will work with them directly to bring in buyers and interested parties

ScheduledShowings

A showing is typically set up between the listing and the selling agent However, I utilize a service called Showingtime to schedule appointments With their online portal and fully staffed call center, no showing requests are ever missed

ProfessionalNegotiations

There are several points of negotiation within a real estate transaction After an offer is made on your home, we will then have the opportunity to counter and begin the negotiation process Getting to this point is an exciting and often nerve-racking timedon’t worry, I am an expert and I’ve got your best interest in mind

Inspections

Once you have an agreed upon contract, most buyers opt to have a home inspection During this point in the process, a licensed inspector will some to your home and provide the buyer with a comprehensive report about the condition of your home This can trigger a new negotiation process as we work to come to an agreement on what repairs will need to be completed prior to closing

Appraisal

For a lender to fund potential buyers, it will require an appraisal to assist in determining the value of the property as collateral against their loan The buyer’s lender will typically order the appraisal This is built in as a safety net to make sure that the price of the home is a fair reflection of its actual value Pricing correctly and negotiating contract terms that will satisfy an appraisal contingency is an integral part of how I will help you have a successful outcome

We did it! Your next chapter begins!

CHECKLIST

Cleaning & prepping your home can increase its value by 3% to 5%. Following my simple room-to-room checklist could be the difference in you hitting that magic net gain.

Tidy the pantry Kitchen

Remove personal accessories

Clear off all counters (paper towels, toasters, etc)

Living Room

Remove personal accessories

Declutter, including furniture if needed

Wipe down windows

Bedrooms

Remove personal accessories

Remove 30% of all items in the closets

Replace bright bedding with neutral tones if possible

Bathrooms

Remove all personal accessories, toiletries, and hygiene products

Deep clean the toilets, sinks, tubs, showers, and floors

Upgrade to simple neutral towels that look and smell fresh

Trim all bushes and mow the lawn

Rake and even gravel

Remove pet accessories if possible Back Yard

Tidy all toys and outdoor accessories

Front Entry

Sweep the front porch and add a fresh welcome mat

Plant potted flowers

Trim and mow the lawn regularly

Misc. Details Throughout

Remove personal accessories

Wipe down all blinds

Touch up any drywall or paint

Wipe down baseboards

Tips to Keep in Mind:

Trust your senses. Is what you see clean & organized? Is there an odor? Garbage? Carpets? Be sure to air out your home

Don't hide clutter. A tidy house gives the impression of it being larger

Keep your home showing-ready. When you leave, make sure it is in selling condition and that all pets are taken care of

professional photography

There is so much truth in the saying, “You never get a second chance at a first impression.”

When it comes to listing your home, the photos potential buyers see online act as your home’s first impression and, oftentimes, their deciding factor on whether they want to see it in person

Once you have completed your pre-listing checklist, we will deploy options for staging - if needed Then, I will have my trusted photographer come in and shoot your home, capturing every detail that makes your home special and attractive Great photos can mean the difference between a home that sells quickly and a home that sits on the market longer than it should.

PRICING YOUR HOME TO SELL

How a home is priced directly impacts the volume of potential buyers that a home attracts This is the pricing structure pyramid I use to illustrate the power of properly pricing homes. The market value of your home is determined by a Comparative Market Analysis (aka CMA) The CMA summarizes the pricing of homes similar to yours that have sold or are on the market in your area I will make appropriate adjustments to the “comps” to come up with a suggested market value for your home

Pricing well below value:

Opens up buyer concerns about what might be wrong with the home

Pricing at value:

Triggers a sense of urgency in the buyer to act immediately and not let "a deal" pass by

Pricing well above value:

Closes off a pool of buyers that have set limits on their search

Source:ZillowListingData

professional marketing

My Marketing Team

Rooted in strategic positioning, consistent and relevant messaging, and innovative design and distribution, my marketing team is equipped and ready for action.

When you hire me as your REALTOR®, you get a full team of professional marketers analyzing your home and developing a straightforward course of action that will attract buyers and generate interest

My Winning Strategy

Every home is unique, and that means every marketing strategy should be as well! However, there is a single principle that rings true across the board: a “winning marketing strategy” is fully immersive, meaning that your ideal buyer should see your home multiple times across a mix of many media channels My team’s vast menu of marketing opportunities means that we will accomplish just that through print and digital platforms

Email Marketing

With a premium system, my team will develop custom email campaigns for advertising your home and distribute to 10,500+ buyer’s agents

Print Marketing

A mixed media approach means that we create print materials to spotlight your home through brochures, flyers, postcards, and so much more

Social Media Advertising

To maximize exposure, your home will be featured on my company’s social media accounts. I also offer the opportunity for paid social media ads

Print Advertising

Being a well-connected REALTOR® comes with many benefits to my clients, including placements in highly esteemed local publications

Targeted Web Ads

For each home I list, I guarantee a two-week digital ad (minimum 4,000 impressions) that places the home online in front of active local buyers.

Open House Collateral

My multi-media approach extends to Open Houses with feature sheets and custom magazines that leave a lasting impressions on guests.

Content Marketing

Every home has a story I have content writers/marketers prepared to write your home’s story on my company’s blog and drive traffic to it

Digital Advertising

I have aligned with several digital publications to offer my clients digital ads, content pieces, and exclusive features on high-traffic websites

Open House Advertising

A successful Open House does not happen by accident I am prepared to draw in buyers through digital, social media, and print advertising.

listingyourhome

MIXED MEDIA APPROACH

In addition to this marketing mix - as a RE/MAX Collection Agent - I am also able to offer you premier materials and resources for premier homes, including advertising in publications like Kingdom, Unique Homes, Mansion Global, and Wall Street Journal

my marketing menu

AUTOMATIC MARKETING

Top-GradeProfessionalPhotography

DigitalExposureontheLipmanGroupWebsite

DigitalExposureonRE/MAXcom

DigitalExposureonRE/MAXGlobal

PropertyVideoExposureontheLipmanGroupWebsite

PropertyVideoExposureonLipmanGroup'sYoutubePage

SocialMediaPropertyFeatureonAllLipmanGroupSocial MediaPlatforms

SocialMediaPropertyVideoReelonAllLipmanGroupSocial MediaPlatforms

Two-WeekTargetedInternet/SocialMediaCampaign(4,000impressionsguaranteed)

PropertyWebsiteDesignedtoFunnelLeads

MARKETING

BY REQUEST

ComingSoonE-blast

JustListedE-blast

NowAvailableE-blast-WeeksAfterBeingListed PriceImprovementE-blast

InclusioninCompanyOpenHouseE-blast

CustomSocialMediaGraphic

FeaturedListingBlogPost ListingAnnouncementDirectMailer

PropertyFlyer

PropertyFeatureSheet

Two-PagePropertyBrochure

Four-PagePropertyBrochure

AdditionalWeeksofTargetedInternet/SocialMediaCampaign

Custom-DesignedZipcodeTargetedAdforFeederMarkets

NASHTodayDigitalAdvertisingOpportunities

NegotiatedbytheLipmanGroupMarketingTeam

NfocusDigitalAdvertising

WebsiteAds

EditorialNewsletterInclusion

ExclusiveEmailCampaign

StyleBlueprintDigitalAdvertising

RealEstateSponsoredArticle

SBWeekendFeature(Distributedto31,000-32,000 Subscribers)

WebsiteAds (12,500ImpressionsGuaranteed)

DigitalExposureonMansionGlobal (US listingisover$1million)

LipmanGroupLoungeTelevision ListingFeaturewithQRCodeTracked bytheLipmanGroupMarketing Team

E-MagazineE-blast FeederMarketE-blast

SocialMediaFeaturedListingStoryon LipmanGroupSocialMediaPlatforms

LipmanLoungePosterAdvertisement

CustomListingMagazine

LuxuryHomeMagazineCo-OpPrint Advertising

LuxuryHomeMagazineDiligtal Advertising

SubmittedSocialMediaListing Feature

SubmittedSocialMediaTour

NationalHomepageFeature On-SiteSocialMediaContent

transitioning to ‘sold’

The transition from a buyer’s agent writing an offer to a successful closing requires professional negotiation. To fully understand what this process entails, I have included for you the 13 main points of negotiation in a standard real estate transaction.

Negotiating a real estate transaction goes far beyond agreeing on the purchase price These points can significantly affect the overall terms and outcome of the deal for both you and the buyer

Negotiating these points effectively for both parties requires a good understanding of the real estate market, the specific property in question, and the priorities of both the buyer and seller A skilled real estate agent can be invaluable in navigating these negotiations

KEY POINTS OF NEGOTIATION

The most obvious point of negotiation, where the buyer and seller agree on the final sale price of the property.

7.ClosingDate

When the transaction will officially close and the property will change hands. Flexibility on this can be a significant bargaining chip.

Items such as appliances, fixtures, and furniture that may or may not be included in the sale Sometimes, specific items can be part of the negotiation

Who covers various closing costs can be a point of negotiation. This includes title insurance, escrow fees, notary fees, transfer taxes, and more 3.FinancingContingencies

Terms regarding the buyer's ability to secure financing, including specific types of loans, interest rates, and the time frame for obtaining a loan commitment

9.LeasebackAgreements

In cases where the seller needs more time to vacate, a temporary leaseback agreement can be negotiated to allow them to stay in the home for a specified period after closing

10.RepairCredits

Instead of making repairs before the sale, the seller might offer a credit to the buyer to handle repairs themselves after the purchase

Agreements on how to handle findings from the home inspection, including repairs, credits, or adjustments to the sale price This may also include negotiations over who pays for necessary repairs.

Who will pay for the buyer's and lender's title insurance policies, which protect against title disputes

The provision of a home warranty plan by the seller to cover repairs of appliances and systems for a certain period after the sale.

Details about the escrow process, including the choice of escrow and title companies

Conditions related to the appraisal of the property, ensuring the home is valued at or above the agreed purchase price for financing purposes

The timeline for removing contingencies related to financing, inspection, and appraisal, affecting how long the buyer has to meet certain conditions before the sale can proceed

V A L U E

T H E

U Y E R ’ S A G E N T

O F A B

Education:

Providing crucial insights into the local market, inventory, pricing dynamics, processes, forms, contingencies, inspections, financing, closing costs, local customs, and potential challenges A buyer who has consulted with and retained a buyers agent is prepared for the process

Advice, Insight & Ongoing Consultation:

Addressing a plethora of real estate matters, offering guidance on property details, pricing, neighborhoods, HOA rules, and other buyer queries

Access & Availability:

Being perpetually available to respond to buyer needs, whether it’s answering questions, showing properties, or addressing urgent concerns While there are costs to marketing a listing, a buyer's agent often incurs “costs” with the sheer amount of time it takes to get a buyer to the closing table.

Research & Tracking Down Information:

Thoroughly investigating property details, regulations, covenants, restrictions, budgets, and other critical information

Offer Preparation/Negotiation:

Meticulously ensuring all details in the offer process align logically with contract timelines and contingencies Skillfully navigating negotiations between buyers and sellers to establish mutually agreeable terms

Inspections & Repairs:

Coordinating and managing property inspections, addressing repair issues, and ensuring a smooth process. Confirming repairs are completed and scheduling any walkthroughs or secondary inspections needed to satisfy the repair amendment

Appraisals:

Monitoring the appraisal processes to comply with contract timelines and addressing any valuation or condition issues

Managing the Transaction:

Proactively overseeing various aspects of the transaction such as delivery of escrow funds, coordinating with title companies, lenders, and other involved parties Monitoring performance deadlines and guiding buyers through meeting those deadlines

Managing the Closing:

Ensuring all necessary keys, access cards, and prope details are provided to the buyer while addressing a last-minute issues.

Not only do buyer’s agents play a crucial role in the real estate transaction, but they also benefit you as a seller by providing expertise and support to prospective buyers

From their initial search to the final closing, these agents actively educate their clients on what to expect and what is reasonable given current market conditions Buyer’s agents work hard to prevent their clients from becoming overwhelmed and walking away from the home of their dreams.

In 2023, about 89% of homebuyers purchased their home using a real estate agent or broker, according to the National Association of Realtors® (NAR).

our next steps forward

My hope is that you will leave our initial meeting with clear expectations, a complete understanding of the home sale process, and total confidence that I will guide you every step of the way.

I know that this is about so much more than a real estate transaction (selling fast for top dollar), and I plan to treat it that way. While I cannot promise that there won’t be bumps in the road, I can assure you that with me as your REALTOR®, I will do my best to help you avoid unnecessary delays, overcome unique situations, and create a smooth and stress-free closing day.

You can expect regular communication from me and I will expect honest communication from you It’s time for you to begin the next chapter in the life you envision Together, we can get you there

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