PORTFOLIO
Lipika Tiwari PRODUCT MARKETING & STRATEGY
BIO
I am a product marketer who sits at the sweet spot where marketing meets technology. I bring 3+ years of experience across product marketing and consulting, where I’ve built expertise in market analysis, go-to-market strategy, sales enablement, and crafting clear, customer-focused value propositions. I help translate complex, technical products into simple, compelling stories that help customers understand not just what a product does, but what value it brings. Outside of work, I’m fueled by curiosity and creativity. You’ll often find me making music, hiking, or exploring new places that spark fresh ideas and inspiration.
Background
Expertise
Market Intelligence & Strategy
Product Marketing
EPI Company (May 2026 - Present)
Product Strategy & Positioning Go-to-market Strategy
Product Marketing & Strategy
Value Proposition
Worldline (Aug 2023 - Sept 2025)
Storytelling Content Creation
Consultant
Sales Enablement
Deloitte (Feb 2021 - June 2022)
Market & Competitor Research ICP Creation
ESSEC Business School Master in Management
Jaypee Institute of Information Technology B.Tech in Computer Science Engineering
Project Management
PROFESSIONAL WORK
Content Creation & Sales Enablement I’ve created a range of content to support product launches, sales enablement, and customer education. My focus is on telling a clear, engaging story that effectively communicates the product’s value. Some examples include: Product & Sales Pitches One-Pagers & Brochures Website Copy Value Proposition Canvases Use Cases & Case Studies Sample advert
Two-pager
Product guide
Storytelling I believe strong storytelling sits at the core of effective product marketing. Before writing anything, I start by deeply understanding who the audience is and what their pain points, challenges, and goals are. From there, I shape the narrative around how the product fits naturally into their world, rather than forcing features into the spotlight. I often use analogies and relatable examples to simplify technical or abstract products, helping both customers and internal teams quickly grasp what the product does, why it’s Samples of how I build the narrative
valuable, and how it makes their work easier.
Product Launches
Sample of a sales pitch for a new product
My approach to product launches begins with understanding the market and the competitive landscape. I typically start with competitor research, then work closely with product, sales, and marketing teams to define ideal customer profiles and build messaging that resonates with specific segments.
From there, it’s a lot of collaboration, aligning with product managers and regional marketing teams to get the story, visuals, and launch assets ready. We track progress together, share updates often, and make sure everyone is working toward the same goals. Sample of a web copy for a new product
Project Example:
Introducing new Android terminals for target verticals in the Benelux market.
Researched merchant challenges and pain points Developed tailored Value Proposition Canvas for each target verticals
Mapped product benefits directly to merchant pain points and business needs Articulated clear USPs to differentiate the new terminals from legacy terminals.
PERSONAL WORK - PHOTOGRAPHY
A selection of my photography from hikes and travels over the past few years. These reflect how I channel my creativity and curiosity, both in my personal life and in my work.
Work with me: ADDRESS
Paris, France PHONE
+33 745712228 EMAIL
ttiwari2910@gmail.com LINKEDIN
www.linkedin.com/in/lipikatiwari