Lions Daily News - June 24 Late Edition 2022

LIONS DAILY NEWS

FRIDAY LATE EDITION JUNE 24 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

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23/06/2022 19:47

ARE YOU READY TO BREAK THE NORM AND BECOME THE NEXT BRAND TO CREATE A CAMPAIGN STANDING AGAINST GUN VIOLENCE?

contact us at info@changetheref.org

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23/06/2022 19:47

LIONS DAILY NEWS

FRIDAY LATE EDITION JUNE 24 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

Jury awards Grands Prix to two outstanding long-form films

‘SUPER. HUMAN.’

THE CANNES Lions Film Jury picked out two highly distinctive campaigns as Grand Prix winners for Cannes Lions 2022. One Grand Prix went to ‘Super.

Human’, an inspirational campaign from Channel 4’s

4Creative. The other went to Apple ‘Escape From The Office’, a witty eight-minute branded content film which showcases Apple office products through a character-led webisode.

‘Super.Human.’ produced in

partnership with Somesuch, is a brilliantly crafted threeminute film looking at the gruelling preparations of disabled athletes ahead of the Tokyo 2020 Paralympics.

Film Jury President David Lubars, chief creative of-

ficer, BBDO Worldwide, said: “There’s nothing we didn’t like about this TV execution for Channel 4 UK. Not only does it do an extraordinary job of generating excitement for the games, but it does so by portraying an under-represented and misunderstood group in a fun, aspirational, compassionate, surprising way. It’s a head snapper. And it’s flawlessly executed.”

The Apple campaign, produced by Smuggler, is based around four employees working in the office from hell. They decide to quit and set up their own packaging firm. The film charts their successful progress — and their reliance on Apple business tools. Lubars said: “This long-form film does a masterful job of presenting a litany of com- TURN TO PAGE 3

‘The Missing Chapter’ wins for ‘challenging cultural stigmas’ IT’S BEEN a game-changing week for India at the 2022 Cannes Lions International Festival of Creativity — and the awards have kept rolling in right until the last moment.

Heading off competition from the US and Mexico, Leo Burnett Mumbai and P&G secured the Sustainable Development Goals (SDG) Grand Prix for ‘The Missing Chapter’, a campaign created on behalf of sanitary brand Whisper. Developed as part of Whisper’s ‘Keep Girls In School’ movement, ‘The Missing Chapter’

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sets out to address the lack of information that Indian girls are given about their first periods.

The campaign is based around a short film that shows girls passing around a slip of red paper at school.

When one girl is caught with the paper, it turns out that it contains crucial information about periods. In essence, the girls are educating themselves because the schooling system isn’t.

Akhil Meshram, P&G’s senior director and category leader of feminine care, Indian subcontinent, said:

‘THE MISSING CHAPTER’

“At Whisper, we have been committed to increasing awareness around menstrual hygiene management and period education for the past 25 years. The ‘Keep Girls In School’ movement,

addresses how young girls and their families don’t need to look at periods as taboo.”

Calling ‘The Missing Chapter’ “an inspiring case”, SDG jury president Kimberlee Wells, CEO of TURN TO PAGE 3

COLLEEN DECOURCEY

SUSTAINABLE A BLUEPRINT FOR CHANGE DDB MEXICO’s ‘Data Tienda’, a campaign on behalf of WeCapital, has won the 2022 Grand Prix in the Glass: The Lion for Change category. The Glass Lion accolade is the second Grand Prix of the week for ‘Data Tienda’, which also triumphed in the Creative Data category.

An ingenious campaign, ‘Data Tienda’ makes micro-credit loans available to the 35 million Mexican women who do not have bank accounts.

Historically, these women have been unable to secure loans, because they have no tangible record of good financial management.

‘Data Tienda’ sidesteps this problem by collecting transactional records from the local shops that the women use regularly and then awarding them a credit score that the banks recognise. The scheme has already enabled thousands of women to secure loans that they had previously been denied.

Explaining why the Glass jury chose ‘Data Tienda’, jury president Colleen DeCourcy, former president of Wieden+Kennedy, said: “The use of local community shopkeepers as data points for the viability of low-income women as loan candidates was staggeringly simple, easily sustainable and a blueprint for change that could be used anywhere in the world. As a jury, we gravitated towards this idea, which took a fresh look at a very old problem TURN TO PAGE 3

24/06/2022 00:14

Meet

RTL AdAlliance www.rtl-adalliance.com

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23/06/2022 21:21

NEWS

NEWS 3

LIONS DAILY NEWS

JURY AWARDS TWO FILM GRANDS PRIX

plex products in a highly entertaining, funny, empathetic, I-could-totallysee-myself-in-this-scenario way. Beautifully written, shot, edited and acted. The rare long-form piece you wouldn’t have minded going longer.”

Apple also celebrated a Gold Lion for ‘Detectives’, a humorous one-minute execution showcasing the focus capabilities of the iPhone 13 Pro. ‘THE MISSING CHAPTER’ WINS FOR ‘CHALLENGING CULTURAL STIGMAS’

TBWA\Melbourne and Adelaide, said: “By combining creativity, activism, cultural nuance and scale, it has brightened the future for India’s 23 million girls who drop out of school every year because they are scared and ashamed to menstruate.” Wells added: “The SDG Grand Prix needed to demonstrate how it contributed to advancing the UN’s 2030 Agenda for Sustainable Development across people, planet and economic prosperity. In recognising ‘The Missing Chapter’, we applaud the commitment to challenging cultural stigmas and misinformation.”

SUSTAINABLE A BLUEPRINT FOR CHANGE

and saw a way to solve it.” DeCourcy has been celebrating herself this week, after being presented with the 2022 Lion of St. Mark for a lifetime of service to creativity. “If I’m proud of anything,” she said, “it’s that I’ve been able to create space for people to unlock their own creative potential, showing there is room for all of us here.”

WEDNESDAY / JUNE 22 / 2022

Dove tackles harmful beauty advice with deepfake tech HOW DO you keep finding a fresh message for a brand like Dove, while staying true to a long-term goal of addressing issues in the beauty industry?

By respecting that commitment through charting new challenges, according to Daniel Fisher, global creative lead at WPP Ogilvy, and Jo Bacon, global client lead. “Dove has always championed beauty being the source of happiness and not anxiety, but with the advent of social media the threat to girls’ self-esteem had actually got a lot worse,” Fisher said. “The problem is also hidden in their phones.

Last year, our campaign ‘Reverse Selfie’ examined the harm caused by heavily edited selfies. This time, ‘Detox

DOVE’S ‘DETOX YOUR FEED’

Your Feed’ tackles toxic beauty content in a startling way with the use of deepfake technology.” Fisher added: “Our research showed that the majority of girls would take the advice of an influencer over their own parent.

When we started looking at the advice some of them were hearing, it was shock-

ing — everything from filing your teeth to skipping meals.

Parents don’t know this is going on, and girls don’t realise that it’s bad news.”The campaign — shot with real mother-daughter pairings — shows the two watching a deepfake video of the mother dispensing toxic beauty advice. “It is a deeply shocking

experience for them. We had to capture it in one take, as that reaction couldn’t be repeated,” Fisher said. Bacon added: “The critical thing about the film is that it was done as a social experiment to see if the mothers understood what was on the girls’ feeds. The casting and the authenticity of it was really crucial. It was also showing the mothers the levels of toxicity that girls are exposed to. “There has been a lot of talk at Cannes about purpose and purposeful brands. Part of the activation part of the campaign is arming mothers with the power to detoxify their daughters’ feeds, and to arm girls with the tools to recognise it,” Bacon said.

Titanium winner honours Kiyan Prince THE 2022 Cannes Lions Titanium Grand Prix has been awarded to ‘Long Live The Prince’, entered

by Engine on behalf of the Kiyan Prince Foundation, EA Sports, QPR and Match Attax. Commenting on the creativity ingenuity of the campaign, Titanium Jury President Rob Reilly, global chief creative officer, WPP, said: “Purposeful ideas will go nowhere if you do not bring them to the world in a disruptive way. But to sell to teens, you need to work even harder to craft an approach that feels almost undetectable — you need to “sneak” in the purpose. This Grand Prix was flawless in threading that needle.”

‘Long Live The Prince’ is an activation built around the tragic story of Kiyan Prince, a talented young footballer

was developed to create the likenesses of Prince seen in the campaign. In addition, Match Attax issued a Kiyan Prince playing card, and major brands, including Adidas and JD, sponsored him.

PR/Communications for the campaign was handled

by MHP Mischief, which achieved widespread international coverage, across TV, traditional press and online.

LONG LIVE THE PRINCE

who was stabbed to death in 2006 while protecting his friend from a knife attack.

Just 15, his life was cut short before he was able to fulfil his undoubted potential.

To mark his 30th birthday, Engine, in collaboration with EA and the Kiyan Prince Foundation, transformed Prince into a playable QPR character on EA Sports’ FIFA 21 game. The

campaign was devised to help provide inspiration to young people to be the best version of themselves. All proceeds raised by the campaign will go directly to the Foundation.

Engine worked with Kiyan’s family, Framestore, ELC and Professor Hassan Ugail at the University of Bradford to create a scientifically accurate image that

• The 2022 Cannes Lions Grand Prix for Good has been awarded to ‘Save Ralph’, entered by the Humane Society of the US. Created by Vespa Pictures in partnership with Alldayeveryday and Arch Model Studios. The three-minute film takes a darkly humorous look at the issue of animal cosmetic testing.

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24/06/2022 00:15

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23/06/2022 19:50

NEWS 5

LIONS DAILY NEWS

‘Above all, hire for

cultural addition’

BOZOMA SAINT JOHN

M

ARKETING executive Bozoma Saint John issued a rallying call for industry folk to “get rid of the fear” in an impassioned and personal talk about her career path and personal history.

She walked on stage in the Debussy on Wednesday against a backdrop of newspaper headlines describing her myriad job changes, revealing that while her CV was ostensibly “impressive”, that she harboured a fear of “being judged for being flighty… for being inconsistent” for her various role switches over the years. “People have called me selfish or arrogant. That it’s all about me.

And yes, it’s true — it is all about me.

It’s my life and my career. And it should be all about you, too. If you’re not doing the thing that makes you great, why are you doing it?”

Saint John has held chief marketing officer positions at a range of top businesses, from PepsiCo to Netflix, from Apple Music to Uber. She acknowledged that she has often been publicly criticised for moving on and asked the audience: “Why is it that we are not allowed to move? To change, to grow? Why do you think I wanted to leave — perhaps the environment wasn’t right? Don’t you

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think I wanted the gold watch?”

She shared that she was currently taking a break from work but was still interested in finding a job where “she could be comfortable for 20 years”. In the meantime, she said, she had used a moment of personal tragedy to take her “power back”.

“Eight and a half years ago, my husband Peter Saint John was diagnosed with cancer and passed away after six months. That changed everything. We are always waiting. Don’t wait, I implore you.

“In the eight years since, I’ve had renewed energy. I’m not waiting. So I ask you to self-assess. Really ask if you are in the place that makes you happiest. And I’m asking leaders to change the narrative and take the stigma away from people who change jobs. Hire people whose CVs look like popcorn. Above all, hire for cultural addition.”

23/06/2022 23:56

6 NEWS

MONDAY FRIDAY //JUNE JUNE24 19 / 2022

Talk less and do more, Global Goals panel urges marketers THE GLOBAL Goals, the 17 sustainable development goals adopted by the United Nations in 2015 to create a better world, are still fit for purpose, agreed the speakers at Thursday’s session, How Do We Take Real Action For The Global Goals?

The panel debate kicked off with Nadine Khaouli, a Generation17 young leader who is collaborating with the UNDP (United Nations Development Programme) and electronics conglomerate Samsung. A youth activist who is passionate about the Global Goals and its impact on young people, Khaouli is the firstever Lebanese person to speak at the Cannes Lions International Festival of Creativity.

GENERATION17’S NADINE KHAOULI

Youths are no longer waiting in the back seat for equality

NADINE KHAOULI

She is here to ask the creative community to support Kafe be Kafak (Hand in Hand), her non-profit organisation that helps displaced families. Khaouli was inspired to act after the 2020 port explosion that devastated Beirut.

“Lebanon is experiencing a rapid rate of poverty,” she said. “Many people are leaving the country and we only have access to one hour of electricity per day.”

Khaouli also urged Lions delegates to become involved in Generation17, “because today’s youths are no longer waiting in the back seat for equality

— they are motivated and ambitious. This is a room of creatives: give the push to support young people.”

Also speaking was Benjamin Braun, Samsung

Changemakers share designs on future-proofing the world

EURONEWS’ CAROLYN GIBSON

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THE CHANGEMAKERS series of on-stage interviews, hosted in partnership with Euronews, features some of the world’s most brilliant and accomplished women.

This year’s sessions, hosted

by Euronews business editor Sasha Vakulina, featured Adidas’ Vicky Free, Meta’s Angie Gifford, PepsiCo’s Jane Wakely, Leo Burnett’s Chaka Sobhani and Publicis’ Agathe Bousquet.

“With Cannes Lions back after a long break, one theme that recurred in the conversations was business transformation,” said Carolyn Gibson, chief revenue officer at Euronews. There is a strong focus on what sort of reset is needed to stay ahead of both the market and consumer shifts, she

added, as well as ensuring that the pace of change and its results are “innovative, efficient, inclusive and sustainable. It’s all about how to adjust to rapidly changing circumstances and create future-proof business models.” Gibson said that all five

All are paving the way for sustainable change

CAROLYN GIBSON

of the industry ‘changemakers’ on stage in Cannes had one thing in common: “All are paving the way for sustainable change and resetting the course within the sectors they represent.

Europe’s chief marketing officer, who reminded the audience that there are only eight years left for the Global Goals to be met by 2030. “We should not accept global injustice,” he said. “Some 55% of youths globally are not being heard. We need to connect them with organisations and technology platforms to propel action.”

Agency and clients should do less talking and be more active when they pledge to use their influence to make the world a better place, added Will Hodge, chief strategy officer at Karmarama, the creativeagency division of Accenture Song (formerly Accenture Interactive). “Too many companies lean towards communications and not action,” he said. “We’ve also got to create a culture of transparency and have an honest and open debate about what we need to do.”

Through the Changemakers series, they’re sharing insights as well as their values with our audiences.”

Euronews provides multilingual news with a European perspective to more than 440 million homes in 160 countries. “We are an international news media with substantial reach,” Gibson said. “We know from recent research conducted

by IPSOS that 35% of’ ‘business decision-makers’ and 44% of ‘influential opinion leaders’ consume Euronews every month.”

As a result, Euronews is well positioned to help the ideas of the “incredible industry trailblazers” interviewed this week to resonate far beyond Cannes. “From inclusion and diversity to the future of work and using tech for the common good, the ideas that were put forward this week have the potential to bring long-lasting change to industries and society in general,” Gibson said.

23/06/2022 23:56

NEWS 7

LIONS DAILY NEWS

‘Everyone has a

flamin’ hot side’ T

HE ALPHA consumers of PepsiCo subsidiary Frito-Lay flock to brands and influencers they can trust. Against that background, Goodby Silverstein & Partners and Grammy Award-winning recording artist, entrepreneur and philanthropist Megan Thee Stallion are evolving and innovating together to create a roadmap for the future of brand partnerships.

Introducing Megan Thee Stallion at Thursday’s session — If You’re Not First, You’re Last — Goodby Silverstein’s chief creative officer, Margaret Johnson, asked Megan about her own career firsts: “You were the first rapper on the cover of Sports Illustrated, the first to rap at the Oscars and the first to do a video drop on a hot chip at The Super Bowl…

What does being first mean to you?”

“Being first is important,” Megan replied. “I feel very strongly about the many brilliant women in politics, music and elsewhere who came before me, so I feel like I’m carrying on that proud tradition. And, just like everyone, I wanted to make my mom proud.”

Jessica Spaulding, PepsiCo Foods Canada’s chief marketing officer, pointed out that much of what Megan has done with Cheetos is also a first.

“Elevating Flamin’ Hot Cheetos to become a platform and a lifestyle was a first,” she said. “We know that everyone has a flamin’ hot side and our job is to unleash that.” To do so, the campaign needed to be “so much

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more than a 60-second spot during the Super Bowl”, Spaulding added.

Brave campaigns carry inherent risks and both Megan and Spaulding are aware of the need not to alienate consumers. “To take risks, you need a lot of mutual trust,” Spaulding said.

“When you get that, the creativity soars. But Megan is authentic — and authentic is everything in terms of building brand equity. When she told us she wanted to work with [US hip-hop group] Salt-N-Peppa on a version of their hit Push It, we got that straight away. And then we suggested that she should rap in the video as an animated bird. We worked so hard to make that bird every bit as sassy as Megan and the fans and consumers loved it.”

MEGAN THEE STALLION

23/06/2022 23:55

We raise our glass to AB InBev. Here’s to the 2022 Creative Marketer of the Year.

Thank you for being amazing partners…9 years and counting.

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23/06/2022 19:50

9LIONSNEWS DAILY NEWS

NEWS 9

MONDAY / JUNE 19 / 2022

AB INBEV CHIEF MARKETING OFFICER MARCEL MARCONDES

‘IT’S COMPLICATED BEING A HOUSE OF BRANDS’

AB InBev is Creative Marketer of The Year for 2022.

Andy Fry spoke to chief marketing officer Marcel Marcondes ahead of the company’s Cannes celebrations

T

ODAY, senior executives from AnheuserBusch InBev (AB InBev) took to the Cannes Lions stage to explain the extraordinary creative journey that the brewing giant has been on over the last five years.

Historically viewed as a company that grew through corporation acquisition, it is now setting the bar for building brands. Having secured more than 40 Cannes Lions wins across 2020/21, it was named as Creative Marketer Of The Year for 2022 — recognition of the company’s remarkable recent transformation.

Present at the Cannes Lions session will be AB InBev CEO Michel Doukeris, who said: “This remarkable recognition reflects our commitment to harnessing the

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power of our creative teams and partners from around the world. It has been great to see the creativity of our brands translating into category and business growth. I’m very proud of our colleagues, who always dream big.”

Joining Doukeris on stage will be chief marketing officer Marcel Marcondes. Speaking to Lions Daily News ahead of the session, Marcondes said: “Winning this award is a big honour. It means a lot, because it is a reflection of the culture we have created. We have worked so hard to get to this point.”

For AB InBev, the impetus to build a creative brandcentric culture “started by understanding the context of the organisation and how it grew over time by acquisition,” Marcondes said. “Now

we are category leaders, our role is not just to shift market share but to grow the category. Once you make the conscious decision to grow organically, brands become the most important asset, the North Star. So you need to find creative ways to build them in a powerful way.”

Echoing a key theme this week, Marcondes said that AB InBev is not focused on creativity for its own sake.

“People are bombarded with content every day, so creativity becomes vital if you are to get consumers to pay attention. But creativity needs to translate into results. What is great for us is that winning this award comes at a time when we are achieving all-time high volume sales.

Creativity that builds brands that drive growth is the 1, 2, 3

we are seeking.”

In terms of how a company becomes more than just creative, Marcondes said “it is about understanding what jobs need to be done. Only when you have clarity about the business problems can you come up with the creative solutions.”

Some previous Creative Marketer winners have had distinctive brand images that centre on humour or gravitas or emotion. But it’s difficult for AB InBev to have such a linear approach to brand image because it is home to around 600 regional and local beer brands. “It’s complicated being a house of brands,” Marcondes said.

“We have had more than 15 brands winning Lions and each of them stands for something different. So one

recipe can’t work for us. It’s the creative mindset that matters, so we can devise distinct solutions for each brand.”

Ironically, the company’s least compelling brand is the company name itself — a mash up of various acquisitions. Marcondes has no concerns about this “because the consumer facing brands are what people buy and care about. But maybe there is an interesting opportunity for us – to make the corporate brand more visible, so consumers know there is an umbrella that stands for quality.”

Marcondes doesn’t like to make public judgements about the relative standards of creativity at different brands. “But what I do love right now is the work where brands are really making a difference and taking action. Budweiser’s partnership with the Women’s Soccer League is one example; others are Bavaria’s ‘Tienda Cerca’ and Michelob Ultra’s ‘Contract for Change’ which both won Grand Prix.”

That said, he stresses that it only makes sense for brands to pursue this route if the social purpose is authentic.

“Michelob Ultra Courtside, with Microsoft, and ‘McEnroe vs McEnroe’ were really strong creative campaigns in their own right. “When the cause is authentic, go for it.

But if not, it’s okay just to do great work.”

AB InBev is winning its award at a challenging time — with the cost of living crisis denting consumer spending power. Marcondes is not unduly concerned, calling beer “an affordable luxury” that is likely to prove resilient during the downturn. But how does he expect AB InBev to exercise its creative muscles during these tough times?

“It’s like I said before, creativity needs to be a vehicle to solve business problems. As long as you are clear about the problem, then creativity’s ability to come up with an appropriate solution will always win through.”

23/06/2022 23:55

10 NEWS

MONDAY FRIDAY //JUNE JUNE24 19 / 2022

WE ARE EVERYWHERE, EVERYONE AND EVERYTHING

The Hispanic market is a powerful and growing force within the US economy, with Hispanic purchasing power now nudging $2 trillion. So why is this demographic — 19% of the US population — still under-represented, misrepresented and undervalued, asks Claudia Romo Edelman, CEO and founder of the We Are All Human Foundation

O

N TUESDAY, I had the privilege of talking with IPG’s CEO Philippe Krakowsky, the first-ever Latam-born CEO of a holding company, about the US Hispanic market, the enormous opportunity it represents and the need for the industry to wake up and advance diversity and inclusion. It was the first time the Hispanic market had been represented on the main stage at the Cannes Lions International Festival of Creativity and if you missed the session — Hispanic Stars: The Talent And Market Opportunity — be sure to go catch it online.

It is clear diversity and inclusion are here to stay. The smartest marketers understand that the thriving Hispanic population in the US is having an outsized impact on growth. And if you look at data trends, you will also know that this impact is growing exponentially. But make no mistake: understanding Hispanics isn’t just a US thing. Hispanics must be part of any global business strategy. Insights into Hispanics are necessary if you are going to make communications that transcend the stereotypes that have historically contributed to misperceptions of the Hispanic

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community. So, we begin at the beginning. What are Hispanics? We go by other names — Latinos, Latina, Latinx, whatever you want to call us. And who are we?

We are people who come from 26 countries in Latin America or Spain and live in the US. Some of us were there long before Christopher Columbus set foot on

American soil and some of us are more recent immigrants.

We are an incredibly diverse people. Multiracial. Multiethnic. In fact, we are every race, religion, political party and gender and sexual identity. We are everywhere and everything. Despite all these differences, the key insight that unifies all Hispanics, is that we are all united by

our desire to progress. That is supported by the data. In the US, Hispanics account for 19% of the population. By the end of the decade, that number will have grown to 30% and, by 2050, one out of every three people in the US will be Hispanic.

Hello. Hello. Hola. The future is Hispanic.

We are also young. Our median age is 11 and our average age is 28, which is more than 20% of the Gen Z and millennial generations that everyone is so eager to engage.

We are digital. We spend six hours a day on social media and we are more likely to use our phones than a computer.

Latinos lead the use of Twitter: 11.1% versus 6.7% nonHispanic. And if you look at global culture, Hispanics are shaping music, dance, film, food and sports.

Even more impressive is how Hispanics contribute to growth. Our purchasing power in the US is just shy of $2 trillion. If you think of the Hispanic population as an ‘emerging economy’, we rank third after China and India, which emphasises once again how crucial we are to any global growth strategy. And we are already driving growth, outpacing other non-Hispanic groups in terms of our contribution to the auto industry, video games and new homes,

to name a few. The data is amazing, but it remains a well-kept secret — even sometimes within our community. Another thread that runs through the Hispanic community are the values that make us a clear match for so many brands. Hispanics believe in hard work. We are committed to education.

We are ambitious. Optimistic. We are tightly connected to our family and friends. We are all of these things. And yet, we remain under-represented, misrepresented and undervalued. That makes us fragmented and fearful. And its worst consequence is that it makes us invisible.

The need to be seen, heard and valued is a fundamental human need. But too often we hide our Hispanidad, especially at work, because we fear it works against us.

If you are Jorge, you pretend to be George. We leave ourselves at home, we conform and come to work as someone we don’t even recognise.

And believe me, there is great Hispanic talent out there, ready to be hired this very day, who can help make your brands more relevant, more respectful, more creative.

More than others, this industry helps shift perceptions.

This industry helps create culture. There is so much opportunity on the table.

Doing the right thing is also the smart thing. It makes business sense to engage and invest with Hispanics now because, in the future, you will not be able to hire, sell products or build brands without our community.

When we created Hispanic Star three years ago, we envisioned it as a platform to raise awareness of the contributions of Hispanics with tools, insights and an ecosystem to help drive change. We truly believe that the private sector — especially the clients and the creative industry here in Cannes this week — is our key ally in advancing diversity and inclusion moving forward. The dam is breaking. The time is now.

23/06/2022 23:54

11LIONSNEWS DAILY NEWS

DENISE ORMAN, CEO OF GREY ARGENTINA

NEWS 11

MONDAY / JUNE 19 / 2022

GONZALO VECINO, CO-FOUNDER OF NIÑA

TURNING PROBLEMS INTO POSSIBILITIES Latin Americans have a long history of dealing with adversity — and turning it into an opportunity to do better, reach higher and achieve greater. Which is why the region is coping with the challenges of post-pandemic world better than most, writes Aixa Rocca, of Argentina’s SA Journalists

T

HE GOOD thing about being a creative in Latin America is that we’re always ready to turn a challenge into an opportunity. We say this not out of pride, but because we’re accustomed to surfing waves of uncertainty, dealing with limited budgets, and maximising our creative and strategic capacities to undertake and execute successful businesses with international appeal. As a result, a challenging scenario — such as today’s postpandemic market — is our preferred playing field!

It’s a fact: the post-pandemic world is a complex one. A bad cocktail of war, inflation and climate crisis. How should we adapt to this scenario and continue to do what we do

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best — advertising? How are we supposed to read what consumer behaviour is telling us? How are marketers and agencies dealing with postpandemic communications in Latin America.

First, a few numbers. Digital media rules. According to the 2022 Nielsen Annual Global Marketing Report: Era Of Alignment, marketers are spending more than half of their 2021 advertising budgets on digital channels and a significant increase is expected next year. It’s important to highlight that, for the first time in five years, the Nielsen report included the views of marketers from around the world (previously it was limited to the US), with 438 respondents from Latin America. This allows us to

compare trends and metrics between regions.

Returning to Latin America, we come across a second trend: measurement rules.

The Nielsen survey mentions that confidence in measuring social-network profitability is significantly higher in Latin America (86%) than in other regions (Asia-Pacific, 55%; North America, 59%). And a third fact: brands in Latin America place more empha-

sis on ‘the big three’ issues: social causes, diversity and corporate social responsibility than any other region.

“Latin America has an opportunity due to the new post-pandemic order, which has given us the chance to connect with markets we could not have imagined before,” says Gonzalo Vecino, executive creative director and co-founder of Niña.

“The barriers that often prevented us from working with markets far removed from our own have fallen.

Latin American talent is filling important positions at the best agencies worldwide. Meanwhile, new independent agencies across the region are broadening their horizons and landing in other countries with lighter and more agile models. The challenge for Latin America in the coming years is to consolidate its offer and show that it’s not just opportunism — that a decision has been made to connect ourselves definitively to the world.”

Denise Orman, CEO of Grey Argentina, agrees: “Latin America has been a centre of creative excellence for years.

And because of the economic conditions in this region, our costs are more competitive than in the US or Europe.

But the reality is that the US and Europe are looking for world-class creative quality and finding it here.”

Orman says the pandemic has made Latin Americans “completely rethink” themselves as both people and as an industry: “In just two years, we have seen a huge acceleration in technological issues, work formats and branding. Today, our industry, like many others, faces major

“The reality is that the US and Europe are looking for world-class creative quality and finding it here in Latin America” DENISE ORMAN

challenges, largely because of the profound changes it has undergone as a result of technology and the post-digital age. It’s not just about issues of format, but also about how this technology permeates the culture of the people we address on a daily basis.”

She also cites talent management as one of the major challenges that must be addressed if Latin America wants to prevent a talent drain — an issue that has been high on the agenda this week. “We are in a talent crisis that we do not yet know how to reverse,” Orman says. “Undoubtedly, we need to come up with new formats, be more flexible, review and rethink our hiring methods, and re-glorify the place agencies had, and still have, as talent trainers — places where people develop their creative and innovative skills. That’s a great value that still sets us apart from other industries.”

Orman is also president of Agencias Argentinas, the association of Argentine communication companies. She explains that the association is currently conducting a diversity survey and intends to act on its results. “Agencies and each of us as individuals have a huge responsibility to understand and consider diversity in every concept, message and campaign, as we create content alongside brands that might reflect stereotypes in a way that’s inaccurate and sometimes even harmful — or doesn’t accurately represent a certain audience or reality,” she says. We’ve taken firm steps in this direction, but there’s still a long way to go.”

This year, Latin America was responsible for a third of the entries in Glass: The Lion for Change, with ideas from Brazil, Peru, Mexico and Honduras. “We have the opportunity to drive concrete change that has to do with creating more sustainable solutions through brands, improving people’s experiences and creating a much more substantial and profound change through ideas.”

23/06/2022 23:53

12 CLASSIC TRACK –– WINNERS

Grand Prix FILM SUPER. HUMAN. CHANNEL 4 4CREATIVE LONDON UNITED KINGDOM

ESCAPE FROM THE OFFICE APPLE APPLE, SUNNYVALE USA

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CLASSIC TRACK –– WINNERS –– FILM 13

GRAND PRIX A07/007 • UNITED KINGDOM

MEDIA/ENTERTAINMENT TITLE • SUPER. HUMAN. BRAND • CHANNEL 4 PRODUCT • CHANNEL 4 ENTERED BY • 4CREATIVE, LONDON IDEA CREATION • 4CREATIVE, LONDON PRODUCTION • SOMESUCH, LONDON B08/036 • USA

B09/076 • USA

A08/082 • FRANCE

NFPO/CHARITY/GOVERNMENT

CONSUMER SERVICES/B2B

TITLE • SAVE RALPH BRAND • HUMANE SOCIETY INTERNATIONAL PRODUCT • COSMETIC ANIMAL TESTING ENTERED BY • THE HUMANE SOCIETY OF THE UNITED STATES, WASHINGTON DC IDEA CREATION • VESPA PICTURES, CALIFORNIA PRODUCTION • ALLDAYEVERYDAY, LOS ANGELES/ARCH MODEL STUDIOS, LONDON/VESPA PICTURES, CALIFORNIA

TITLE • AXA – BIRDERS BRAND • AXA PRODUCT • BIRDERS ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • SUPERETTE, PARIS/PRODIGIOUS, PARIS POST PRODUCTION • EVEREST STUDIO, PARIS/PRODIGIOUS, PARIS

C01/005 • NORWAY

A08/103 • ARGENTINA

CONSUMER SERVICES/B2B

VIRAL FILM

CONSUMER SERVICES/B2B

TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE DEVICES ENTERED BY • APPLE, SUNNYVALE IDEA CREATION • APPLE, SUNNYVALE/SMUGGLER, CENTRAL LA PRODUCTION • SMUGGLER, CENTRAL LA POST PRODUCTION • WORK EDITORIAL, LOS ANGELES

TITLE • WHEN HARRY MET SANTA BRAND • POSTEN - THE NORWEGIAN POSTAL SERVICE PRODUCT • POSTEN - THE NORWEGIAN POSTAL SERVICE ENTERED BY • POL, OSLO IDEA CREATION • POL, OSLO PRODUCTION • B-REEL, STOCKHOLM PR • POL, OSLO POST PRODUCTION • B-REEL, STOCKHOLM

TITLE • DEAR CUSTOMER BRAND • HSBC PRODUCT • HSBC ARGENTINA ENTERED BY • DAVID, BUENOS AIRES IDEA CREATION • DAVID, BUENOS AIRES PRODUCTION • ARGENTINACINE, BUENOS AIRES

GOLD AWARDS A02/059 • GERMANY

CONSUMER GOODS TITLE • THE SPIDER AND THE WINDOW BRAND • SAMSUNG ELECTRONICS GMBH PRODUCT • SAMSUNG GALAXY S22 ULTRA ENTERED BY • LEO BURNETT, FRANKFURT IDEA CREATION • LEO BURNETT, FRANKFURT PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN POST PRODUCTION • THE MILL BERLIN GMBH A02/081 • USA

CONSUMER GOODS TITLE • DETECTIVES BRAND • APPLE PRODUCT • IPHONE 13 PRO ENTERED BY • O POSITIVE LLC, SANTA MONICA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • O POSITIVE LLC, SANTA MONICA B01/008 • ITALY

FOOD & DRINK TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN B06/059 • USA

TRAVEL/LEISURE TITLE • CONVERGENCE STATION BRAND • MEOW WOLF PRODUCT • ?

ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES B09/062 • USA

NFPO/CHARITY/GOVERNMENT TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

B01/011 • SWEDEN F05/136 • CHINA

CULTURAL INSIGHT TITLE • SHOT ON IPHONE 13 PRO - THE COMEBACK BRAND • APPLE PRODUCT • IPHONE 13 PRO/CHINESE NEW YEAR ENTERED BY • TBWA\MEDIA ARTS LAB, SHANGHAI IDEA CREATION • TBWA\MEDIA ARTS LAB, SHANGHAI PRODUCTION • LUNAR FILMS, SHANGHAI MEDIA • OMD USA, LOS ANGELES

SILVER AWARDS A01/090 • USA

FOOD & DRINK TITLE • BEARS BRAND • TWIX PRODUCT • TWIX ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO/ADAM&EVEDDB, LONDON PRODUCTION • DUMMY FILMS, LOS ANGELES POST PRODUCTION • ARCADE EDIT, NEW YORK/THE MILL, NEW YORK/COMPANY 3, NEW YORK/ ANOTHER COUNTRY, CHICAGO A05/028 • GERMANY

RETAIL TITLE • THE WISH BRAND • PENNY PRODUCT • PENNY ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • ICONOCLAST, BERLIN POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING A05/046 • SPAIN

RETAIL TITLE • EVEN MORE CONFUSING TIMES BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK A08/029 • USA

CONSUMER SERVICES/B2B TITLE • SPOTLIGHT BRAND • MASTERCARD PRODUCT • MASTERCARD TOUCH CARD ENTERED BY • MJZ, LOS ANGELES IDEA CREATION • MCCANN, NEW YORK PRODUCTION • MJZ, LOS ANGELES

FOOD & DRINK TITLE • NORM’S OLD PAL MILK BRAND • OATLY PRODUCT • OATLY OAT DRINK ENTERED BY • OATLY, MALMÖ IDEA CREATION • OATLY, MALMÖ PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • PHD, LONDON PR • ALFRED, LONDON/ZUCKER.KOMMUNIKATION, BERLIN B01/058 • USA

FOOD & DRINK TITLE • LIL JIF PROJECT BRAND • JIF PRODUCT • JIF PEANUT BUTTER ENTERED BY • PUBLICIS, NEW YORK IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK PRODUCTION • PSONE, NEW YORK PR • PSONE, NEW YORK B01/108 • UNITED KINGDOM

FOOD & DRINK TITLE • THE OFFICIAL TENNIS OF SIPSMITH GIN BRAND • SIPSMITH PRODUCT • SIPSMITH GIN ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • BISCUIT FILMWORKS, LONDON MEDIA • ZENITH, LONDON PR • OGILVY, LONDON B02/120 • CHINA

CONSUMER GOODS TITLE • SHOT ON IPHONE 13 PRO - THE COMEBACK BRAND • APPLE PRODUCT • IPHONE 13 PRO/CHINESE NEW YEAR ENTERED BY • TBWA\MEDIA ARTS LAB, SHANGHAI IDEA CREATION • TBWA\MEDIA ARTS LAB, SHANGHAI PRODUCTION • LUNAR FILMS, SHANGHAI MEDIA • OMD USA, LOS ANGELES B05/025 • USA

RETAIL TITLE • A FUTURE BEGINS BRAND • CHIPOTLE MEXICAN GRILL PRODUCT • CHIPOTLE MEXICAN GRILL ENTERED BY • OBSERVATORY, LOS ANGELES IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON PRODUCTION • NEXUS STUDIOS, LONDON POST PRODUCTION • NEXUS STUDIOS, LONDON/THE ELEMENTS MUSIC, LOS ANGELES

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14 CLASSIC TRACK –– WINNERS –– FILM

B06/020 • USA

F06/010 • USA

TRAVEL/LEISURE

BREAKTHROUGH ON A BUDGET

TITLE • WELCOME TO THE ICELANDVERSE BRAND • INSPIRED BY ICELAND PRODUCT • ICELAND ENTERED BY • SS+K, NEW YORK IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK PRODUCTION • PELIKULA, REYKJAVÍK PR • M&C SAATCHI TALK, LONDON

TITLE • WELCOME TO THE ICELANDVERSE BRAND • INSPIRED BY ICELAND PRODUCT • ICELAND ENTERED BY • SS+K, NEW YORK IDEA CREATION • SS+K, NEW YORK/PEEL ICELAND, REYKJAVÍK PRODUCTION • PELIKULA, REYKJAVÍK PR • M&C SAATCHI TALK, LONDON

B06/057 • USA

F07/087 • SPAIN

TRAVEL/LEISURE

CORPORATE PURPOSE & CSR

TITLE • JOY BRAND • MGM RESORTS PRODUCT • BELLAGIO LAS VEGAS ENTERED BY • MCCANN, NEW YORK IDEA CREATION • MCCANN, NEW YORK PRODUCTION • SANCTUARY CONTENT, LOS ANGELES

TITLE • THE DREAM BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM) PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR) ENTERED BY • DDB SPAIN, MADRID IDEA CREATION • DDB SPAIN, MADRID PRODUCTION • LANDIA, MADRID/THE OMS, MADRID PR • QMS COMUNICACION, MADRID POST PRODUCTION • METROPOLITANA, MADRID

B08/012 • THAILAND

CONSUMER SERVICES/B2B TITLE • METAVERRRRRRR BRAND • KRUNGSRI FIRST CHOICE PRODUCT • KRUNGSRI FIRST CHOICE ENTERED BY • LEO BURNETT, BANGKOK IDEA CREATION • LEO BURNETT, BANGKOK PRODUCTION • FACTORY01, BANGKOK POST PRODUCTION • MELLOW TUNES, BANGKOK/ ONE COOL SOUND STUDIO, BANGKOK B09/041 • USA

NFPO/CHARITY/GOVERNMENT TITLE • LOVE, LAWYERS AND THE GOVERNMENT BRAND • FAMILY EQUALITY PRODUCT • FAMILY EQUALITY ENTERED BY • FURLINED, SANTA MONICA IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • FURLINED, SANTA MONICA E02/037 • INDIA

ONLINE & VIRAL FILM TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO F01/045 • FRANCE

LOCAL BRAND TITLE • THE LIFT BRAND • WINAMAX PRODUCT • WINAMAX ENTERED BY • WANDA PRODUCTOINS, SAINT-DENIS IDEA CREATION • TBWA, PARIS PRODUCTION • WANDA PRODUCTOINS, SAINT-DENIS/ PULSE FILMS, LONDON POST PRODUCTION • TBWA, PARIS/THE MILL, LONDON/ TENTHREE, LONDON F04/040 • DENMARK

BRONZE AWARDS A01/046 • UNITED KINGDOM

A07/001 • INDIA

MEDIA/ENTERTAINMENT TITLE • MACHINE-GUN MOUTH BRAND • BATTLEGROUNDS MOBILE INDIA PRODUCT • GAMING ENTERED BY • DDB MUDRA, MUMBAI IDEA CREATION • DDB MUDRA, MUMBAI PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI POST PRODUCTION • EARLY MAN FILM PVT LTD, MUMBAI A07/049 • USA

MEDIA/ENTERTAINMENT TITLE • THE TRUTH TAKES A JOURNALIST BRAND • THE NEW YORK TIMES PRODUCT • NEWSPAPER ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK/THE NEW YORK TIMES, NEW YORK PRODUCTION • SOMESUCH, LOS ANGELES A08/053 • USA

FOOD & DRINK

CONSUMER SERVICES/B2B

TITLE • BEER FOR ALL BRAND • BREWDOG PRODUCT • BREWDOG ENTERED BY • DROGA5, PART OF ACCENTURE SONG, LONDON IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, LONDON PRODUCTION • BISCUIT FILMWORKS, LONDON POST PRODUCTION • SHIFT POST, LONDON/ ELECTRIC THEATRE COLLECTIVE, LONDON/ NO. 8, LONDON

TITLE • DOUBT DELIVERED BRAND • META PRODUCT • WHATSAPP ENTERED BY • BBDO, SAN FRANCISCO IDEA CREATION • BBDO, SAN FRANCISCO PRODUCTION • GIRL CULTURE FILMS, MARINA DEL REY POST PRODUCTION • COMPANY 3, LOS ANGELES/ LIME STUDIOS, SANTA MONICA/JANE VFX, LOS ANGELS

A01/065 • USA

A09/044 • ARGENTINA

FOOD & DRINK

NFPO/CHARITY/GOVERNMENT

TITLE • UNFILTERED BRAND • MARS INC PRODUCT • SNICKERS ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SANCTUARY CONTENT, NEW YORK

TITLE • FINGER PUPPETS BRAND • LALCEC PRODUCT • LALCEC ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES MEDIA • MEDIACOM, BUENOS AIRES PR • GREY ARGENTINA, BUENOS AIRES POST PRODUCTION • PAPAMUSIC, BUENOS AIRES/ PORTAESTUDIO, BUENOS AIRES

A04/017 • FRANCE

AUTOMOTIVE TITLE • RENAULT CARE SERVICE BRAND • RENAULT PRODUCT • RENAULT CARE SERVICE ENTERED BY • RENAULT, BOULOGNE-BILLANCOURT IDEA CREATION • PUBLICIS MODEM, PARIS PRODUCTION • PHANTASM, PARIS/ FRENCH CONNECTION PRODUCTIONS, PARIS POST PRODUCTION • NIGHTSHIFT, PARIS A05/058 • SPAIN

RETAIL TITLE • SUPERHERO BRAND • MCDONALD’S PRODUCT • MCDONALD’S ENTERED BY • TBWA\ESPAÑA, MADRID IDEA CREATION • TBWA\ESPAÑA, MADRID PRODUCTION • BLANK FILMS, BARCELONA PR • TBWA\ESPAÑA, MADRID POST PRODUCTION • SERENA, MADRID

SOCIAL BEHAVIOUR TITLE • HELMET HAS ALWAYS BEEN A GOOD IDEA BRAND • DANISH ROAD SAFETY COUNCIL PRODUCT • BIKE HELMET AWARENESS ENTERED BY • &CO./NOA, COPENHAGEN IDEA CREATION • &CO./NOA, COPENHAGEN PRODUCTION • NEW LAND, COPENHAGEN MEDIA • ORCHESTRA, COPENHAGEN POST PRODUCTION • COPENHAGEN VFX, KOPENHAGEN/ THE IMAGE FACULTY, FREDERIKSBERG

MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO/FLEISHMANHILLARD BRAZIL, SÃO PAULO POST PRODUCTION • NASH, SÃO PAULO

A05/065 • BRAZIL

RETAIL TITLE • NEW ICONIC KISSES BRAND • MERCADO LIVRE (EBAZAR) PRODUCT • MERCADO LIVRE ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • SAIGON, SÃO PAULO/LOUD, SÃO PAULO/ RODRIGO MALTCHIQUE, SP

B01/007 • ITALY

FOOD & DRINK TITLE • A LOCKDOWN LOVE STORY BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • TYO INC., TOKYO POST PRODUCTION • PRODIGIOUS, MILAN B01/054 • CANADA

FOOD & DRINK TITLE • DRAW KETCHUP BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • VAPOR MUSIC GROUP, TORONTO MEDIA • CARAT, TORONTO/STARCOM, CHICAGO PR • THE COLONY PROJECT, TORONTO POST PRODUCTION • R+D PRODUCTIONS, TORONTO B02/014 • JAPAN

CONSUMER GOODS TITLE • IF THE EARTH COULD SWALLOW US WHOLE BRAND • COW BRAND SOAP KYOSHINSHA CO., LTD. PRODUCT • COW BRAND SOAP

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CLASSIC TRACK –– WINNERS –– FILM 17

ENTERED BY • CANDY FILM, OSAKA IDEA CREATION • DENTSU INC., OSAKA PRODUCTION • CANDY FILM, OSAKA MEDIA • DENTSU INC., OSAKA PR • DENTSU INC., OSAKA B02/025 • THE PHILIPPINES

CONSUMER GOODS TITLE • PARTY BRAND • CHEERS PRODUCT • CHEERS ENTERED BY • GIGIL, TAGUIG IDEA CREATION • GIGIL, TAGUIG PRODUCTION • ARCADE FILM FACTORY, MAKATI CITY

ENTERED BY • BBDO, BERLIN IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO PRODUCTION • ICONOCLAST, BERLIN B09/013 • THE NETHERLANDS

NFPO/CHARITY/GOVERNMENT TITLE • WE WILL BECOME BETTER BRAND • LGBTNET.ORG PRODUCT • LGBT NETWORK ENTERED BY • HALAL, AMSTERDAM IDEA CREATION • HALAL, AMSTERDAM PRODUCTION • HALAL, AMSTERDAM MEDIA • HALAL, AMSTERDAM PR • HALAL, AMSTERDAM POST PRODUCTION • HALAL, AMSTERDAM

B02/027 • BRAZIL

CONSUMER GOODS TITLE • NEW FAIRIES BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, SÃO PAULO IDEA CREATION • WIEDEN+KENNEDY, SÃO PAULO PRODUCTION • STINK FILMS, SÃO PAULO/ CARTEL CARTOON, RIO DE JANEIRO/ SUPERSONICA, SÃO PAULO

B09/085 • BELGIUM

NFPO/CHARITY/GOVERNMENT TITLE • THE UMBILICAL CORD BRAND • EQUAL PAY DAY PRODUCT • CLOSE THE WAGE GAP ENTERED BY • MORTIERBRIGADE, BRUSSELS IDEA CREATION • MORTIERBRIGADE, BRUSSELS PRODUCTION • CZAR, BRUSSELS C01/003 • ITALY

B03/007 • THAILAND

HEALTHCARE TITLE • THE WISDOM OF THE EAST BRAND • 5 TAKABB PRODUCT • 5 TAKABB ANTI-COUGH PILL & SPRAY ENTERED BY • PHENOMENA CO., BANGKOK IDEA CREATION • PHENOMENA CO., BANGKOK PRODUCTION • PHENOMENA CO., BANGKOK

VIRAL FILM TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN

F01/002 • THAILAND

LOCAL BRAND TITLE • METAVERRRRRRR BRAND • KRUNGSRI FIRST CHOICE PRODUCT • KRUNGSRI FIRST CHOICE ENTERED BY • LEO BURNETT, BANGKOK IDEA CREATION • LEO BURNETT, BANGKOK PRODUCTION • FACTORY01, BANGKOK POST PRODUCTION • MELLOW TUNES, BANGKOK/ ONE COOL SOUND STUDIO, BANGKOK F03/057 • UNITED KINGDOM

SINGLE-MARKET CAMPAIGN TITLE • AS EARLY AS FIVE BRAND • DOVE | UNILEVER PRODUCT • THE CROWN ACT ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON/SWIFT, PORTLAND PRODUCTION • SANCTUARY CONTENT, LOS ANGELES MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK F06/044 • USA

BREAKTHROUGH ON A BUDGET TITLE • GUN SURVIVOR REVIEWS BRAND • GUNS DOWN AMERICA PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • FLARE BBDO, CHICAGO/ CANJA AUDIO CULTURE, CURITIBA MEDIA • OMD, NEW YORK POST PRODUCTION • FLARE BBDO, CHICAGO F06/061 • INDIA

BREAKTHROUGH ON A BUDGET B03/031 • UNITED KINGDOM

D01/022 • SWEDEN

HEALTHCARE

SCREENS & EVENTS

TITLE • HOPELINE19 BRAND • FRONTLINE19 PRODUCT • HOPELINE19 ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • ACADEMY FILMS, LONDON PR • ADAM&EVEDDB, LONDON POST PRODUCTION • FACTORY STUDIOS, LONDON/ TENTHREE, LONDON

TITLE • EAT A SWEDE BRAND • SWEDISH FOOD FEDERATION PRODUCT • EAT A SWEDE ENTERED BY • MCCANN, STOCKHOLM IDEA CREATION • MCCANN, STOCKHOLM PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/ FLX 2.0, STOCKHOLM MEDIA • UM, BUCHAREST PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

B05/045 • USA

RETAIL TITLE • SUPER BOWL :60 BRAND • UBER EATS PRODUCT • UBER EATS ENTERED BY • SPECIAL, LOS ANGELES IDEA CREATION • SPECIAL, LOS ANGELES PRODUCTION • GIFTED YOUTH, LOS ANGELES POST PRODUCTION • THE DEN, LOS ANGELES/MOVING PICTURE COMPANY (MPC), CULVER CITY/ELEVEN, SANTA MONICA

D02/013 • FRANCE

MICRO-FILM CAMPAIGN TITLE • THE ARRIVAL BRAND • VOLKSWAGEN PRODUCT • VW SERVICES ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS/STUDIO 5, PARIS D02/014 • FRANCE

B06/065 • SWEDEN

TRAVEL/LEISURE TITLE • DISCOVER THE ORIGINALS BRAND • VISIT SWEDEN PRODUCT • TRAVEL & TOURISM ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • B-REEL, STOCKHOLM MEDIA • MINDSHARE, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM B07/015 • GERMANY

MEDIA/ENTERTAINMENT TITLE • ONE BRAND • WHATSAPP INC. PRODUCT • WHATSAPP

MICRO-FILM CAMPAIGN TITLE • THE OPENING BRAND • VOLKSWAGEN PRODUCT • VW SERVICES ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS PRODUCTION • ALLSO, PARIS/STUDIO 5, PARIS

TITLE • CHATPAT BRAND • SOS CHILDREN’S VILLAGES INDIA PRODUCT • SOS CHILDREN’S VILLAGES INDIA ENTERED BY • FCB INDIA, DELHI IDEA CREATION • KINNECT, MUMBAI/FCB INDIA, DELHI/FCB CHICAGO PRODUCTION • KINNECT, MUMBAI/FCB INDIA, DELHI MEDIA • KINNECT, MUMBAI PR • CUMULUS, GURGAON POST PRODUCTION • LORD & THOMAS, CHICAGO F07/071 • USA

CORPORATE PURPOSE & CSR TITLE • A FUTURE BEGINS BRAND • CHIPOTLE MEXICAN GRILL PRODUCT • CHIPOTLE MEXICAN GRILL ENTERED BY • OBSERVATORY, LOS ANGELES IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON PRODUCTION • NEXUS STUDIOS, LONDON POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES F07/076 • USA

CORPORATE PURPOSE & CSR TITLE • VAX, WAX AND CHILLAX BRAND • COORS PRODUCT • COORS LIGHT ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES IDEA CREATION • DDB, CHICAGO PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

E02/002 • SWEDEN

ONLINE & VIRAL FILM TITLE • AN AD IN AN AD IN AN AD BRAND • OATLY PRODUCT • OAT DRINK ENTERED BY • OATLY, MALMÖ IDEA CREATION • OATLY, MALMÖ PRODUCTION • ROCHEFORT, AMSTERDAM

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�N �N LOCATIONS �0 AFRICA SN Unpacking Africa's shoot facilitation, locations and skills for all content production.

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23/06/2022 19:51

WINNERS 19

Grand Prix TITANIUM

LONG LIVE THE PRINCE KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX ENGINE, LONDON UNITED KINGDOM

GRAND PRIX A01/011 • UNITED KINGDOM

TITANIUM TITLE • LONG LIVE THE PRINCE BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX PRODUCT • KIYAN PRINCE FOUNDATION ENTERED BY • ENGINE, LONDON IDEA CREATION • ENGINE, LONDON PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON PR • ENGINE, LONDON/MISCHIEF, LONDON POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/ NINETEENTWENTY, LONDON

GOLD AWARDS A01/005 • INDIA

TITANIUM TITLE • SHAH RUKH KHAN-MY-AD BRAND • CADBURY CELEBRATIONS PRODUCT • CADBURY CELEBRATIONS ENTERED BY • OGILVY, MUMBAI IDEA CREATION • OGILVY, MUMBAI PRODUCTION • THE PACK, MUMBAI

Titanium_Win.indd 19

MEDIA • WAVEMAKER INDIA, MUMBAI POST PRODUCTION • REPHRASE.AI, BENGALURU

A01/078 • INDIA

TITANIUM TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU

A01/134 • UNITED KINGDOM

TITANIUM TITLE • DYSLEXIC THINKING BRAND • VIRGIN GROUP PRODUCT • MADE BY DYSLEXIA ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • FCB INFERNO, LONDON MEDIA • FCB INFERNO, LONDON PR • FCB INFERNO, LONDON

A01/139 • GERMANY

TITANIUM TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY BRAND • DOT PRODUCT • DOT PAD ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • PAULUS.CO, SEOUL

A01/172 • USA

TITANIUM TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

23/06/2022 19:19

MONTANAFILM.COM 406.841.2876 Firefighter Mountain in Flathead National Forest

LIONS_2406_Ads.indd 20 Location International '22.indd 66 1 ••FICHIER PUB int 2022.indd

23/06/2022 19:52 04/04/2022 15:51 11:06 22/04/2022

GOOD TRACK –– WINNERS 21

Grand Prix

SUSTAINABLE DEVELOPMENT GOALS THE MISSING CHAPTER P&G WHISPER LEO BURNETT, MUMBAI INDIA

Sustainable_Win.indd 21

23/06/2022 19:18

22 GOOD TRACK –– WINNERS –– SUSTAINABLE DEVELOPMENT GOALS

GRAND PRIX A03/061 • INDIA

GOOD HEALTH AND WELL-BEING TITLE • THE MISSING CHAPTER BRAND • P&G WHISPER PRODUCT • WHISPER SANITARY PADS ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI MEDIA • MEDIACOM, MUMBAI PR • MSL, MUMBAI

B04/050 • INDIA

RESPONSIBLE CONSUMPTION&PRODUCTION TITLE • SMART FILL BRAND • UNILEVER PRODUCT • UNILEVER ENTERED BY • VMLY&R COMMERCE INDIA, MUMBAI IDEA CREATION • VMLY&R COMMERCE INDIA, MUMBAI PRODUCTION • VMLY&R COMMERCE INDIA, MUMBAI POST PRODUCTION • VMLY&R COMMERCE INDIA, MUMBAI C03/060 • MEXICO

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA MEDIA • OGILVY HONDURAS, TEGIUCIGALPA PR • OGILVY HONDURAS, TEGIUCIGALPA B03/019 • FRANCE

SUSTAINABLE CITIES AND COMMUNITIES TITLE • RENAULT - PLUG-INN BRAND • RENAULT PRODUCT • PLUG-INN ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS

REDUCED INEQUALITIES

GOLD AWARDS B04/042 • USA

RESPONSIBLE CONSUMPTION&PRODUCTION TITLE • #TURNTOCOLD BRAND • PROCTER & GAMBLE - TIDE PRODUCT • TIDE LAUNDRY DETERGENT ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES MEDIA • PROCTER & GAMBLE, CINCINNATI PR • MARINA MAHER COMMUNICATIONS, NEW YORK B06/013 • USA

LIFE BELOW WATER TITLE • PLASTIC FISHING TOURNAMENT BRAND • AB INBEV/CORONA PRODUCT • CORONA BEER ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRIMO CONTENT, MEXICO CITY/ RELEVANT, MÉXICO D.F. POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES C03/089 • USA

TITLE • DATA TIENDA BRAND • WECAPITAL PRODUCT • DATA TIENDA ENTERED BY • DDB MEXICO, MEXICO CITY IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ D01/026 • USA

PEACE, JUSTICE&STRONG INSTITUTIONS TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/ NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES

BRONZE AWARDS A01/016 • BANGLADESH

REDUCED INEQUALITIES

POVERTY

TITLE • SEE MY SKIN BRAND • VASELINE PRODUCT • VASELINE ENTERED BY • EDELMAN, NEW YORK IDEA CREATION • EDELMAN, NEW YORK PRODUCTION • EDELMAN, NEW YORK/GIRL CULTURE FILMS, MARINA DEL REY/MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • KYLE NYC, NEW YORK/ SONIC UNION, NEW YORK/U-STUDIO, ENGLEWOOD CLIFFS

TITLE • CHILD MARRIAGE PREVENTION LOAN BRAND • IPDC FINANCE LTD. & AMAL FOUNDATION PRODUCT • SERVICE ENTERED BY • GREY BANGLADESH, DHAKA IDEA CREATION • GREY BANGLADESH, DHAKA

SILVER AWARDS A05/042 • PERU

GENDER EQUALITY TITLE • THE EMANCIPATION LOAN BRAND • MIBANCO PRODUCT • MIBANCO ENTERED BY • CIRCUS GREY, LIMA IDEA CREATION • CIRCUS GREY, LIMA PRODUCTION • KUBRICK, LIMA MEDIA • OMD PERU, LIMA POST PRODUCTION • KUBRICK, LIMA/AGOSTO, BARRANCO A05/054 • SPAIN

GENDER EQUALITY TITLE • CYCLE BRAND • FREDA PRODUCT • CYCLE ENTERED BY • MCCANN SPAIN, MADRID IDEA CREATION • MCCANN SPAIN, MADRID PRODUCTION • CRAFT, MADRID/BLUR FILMS, MADRID/ GREAT GUNS, LONDON PR • WEBER SHANDWICK, LONDON POST PRODUCTION • CRAFT, MADRID/GRADEPUNK, MADRID

A02/004 • NEW ZEALAND

HUNGER TITLE • GOODIE BOX BRAND • EVERYBODY EATS PRODUCT • TAKEAWAY BOX ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND PRODUCTION • DDB NEW ZEALAND, AUCKLAND PR • MANGO COMMUNICATIONS, AUCKLAND POST PRODUCTION • DDB NEW ZEALAND, AUCKLAND A03/054 • CHINA

GOOD HEALTH AND WELL-BEING TITLE • QUEST FOR DYSLEXIA BRAND • SAMSUNG PRODUCT • SAMSUNG MOBILE ENTERED BY • CHEIL WORLDWIDE, BEIJING IDEA CREATION • CHEIL, HONG KONG PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING MEDIA • CHEIL WORLDWIDE, BEIJING PR • CHEIL WORLDWIDE, BEIJING POST PRODUCTION • CHEIL WORLDWIDE, BEIJING/HOBA, BEIJING A05/064 • HONDURAS

B04/001 • USA

RESPONSIBLE CONSUMPTION&PRODUCTION TITLE • PIÑATEX BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM PRODUCT • PIÑATEX ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK POST PRODUCTION • AGOSTO, LIMA C02/002 • AUSTRALIA

INDUSTRY,INNOVATION&INFRASTRUCTURE TITLE • ONE HOUSE TO SAVE MANY BRAND • SUNCORP GROUP PRODUCT • WEATHER RESILIENT HOUSING ENTERED BY • LEO BURNETT, SYDNEY IDEA CREATION • LEO BURNETT, SYDNEY PRODUCTION • LEO BURNETT, SYDNEY/REVOLVER, SYDNEY POST PRODUCTION • THE GLUE SOCIETY, SYDNEY C03/078 • UNITED KINGDOM

REDUCED INEQUALITIES TITLE • #WETHE15 BRAND • INTERNATIONAL PARALYMPIC COMMITTEE PRODUCT • WETHE15 ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • PENTAGRAM DESIGN, LONDON/PULSE FILMS, LONDON/CAIN & ABEL, LONDON/KING HENRY LTD, LONDON MEDIA • FUSE, LONDON PR • FLEISHMANHILLARD FISHBURN, LONDON/ PORTER NOVELLI, LONDON/PORTLAND COMMUNICATIONS, LONDON POST PRODUCTION • TENTHREE , LONDON/750MPH, LONDON/ SOUNDTREE MUSIC, LONDON C03/090 • BOLIVIA

REDUCED INEQUALITIES TITLE • CASH EVERYWHERE BRAND • SOULFTWARE SRL PRODUCT • BLINK ENTERED BY • OGILVY, LA PAZ IDEA CREATION • OGILVY, LA PAZ PRODUCTION • MAKINA FILMS, SANTA CRUZ DE LA SIERRA POST PRODUCTION • MAKINA FILMS, SANTA CRUZ DE LA SIERRA/SOUNDER STUDIOS, LA PAZ/ HOGARTH WORLDWIDE, MEXICO CITY D01/027 • GERMANY

PEACE, JUSTICE&STRONG INSTITUTIONS TITLE • THE TRUTH WINS BRAND • RSF PRODUCT • RSF ENTERED BY • DDB GERMANY, BERLIN IDEA CREATION • DDB GERMANY, BERLIN PRODUCTION • HYPERINTERACTIVE, HAMBURG/DAHOUSE AUDIO, BERLIN/MOLLE&KORN GMBH, BERLIN

GENDER EQUALITY TITLE • MORNING AFTER ISLAND BRAND • GRUPO ESTRATEGIGO GE PAE PRODUCT • WOMEN RIGHTS ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA

LIONS DAILY NEWS / FRIDAY / JUNE 24 / 2022

Sustainable_Win.indd 22

23/06/2022 19:18

GOOD TRACK –– WINNERS 23

Grand Prix

GLASS DATA TIENDA WECAPITAL DDB MEXICO, MEXICO CITY MEXICO GRAND PRIX A01/115 • MEXICO GLASS TITLE • DATA TIENDA BRAND • WECAPITAL PRODUCT • DATA TIENDA ENTERED BY • DDB MEXICO, MEXICO CITY IDEA CREATION • DDB MEXICO, CIUDAD DE MÉXICO PRODUCTION • LADOBLE, MEXICO/ESTUDIOS MACHINA, BOGOTÁ

GOLD AWARDS

A01/180 • HONDURAS GLASS TITLE • MORNING AFTER ISLAND BRAND • GRUPO ESTRATEGIGO GE PAE PRODUCT • WOMEN RIGHTS ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA MEDIA • OGILVY HONDURAS, TEGIUCIGALPA PR • OGILVY HONDURAS, TEGIUCIGALPA

SILVER AWARDS

A01/077 • CANADA GLASS TITLE • SIGNAL FOR HELP BRAND • CANADIAN WOMEN’S FOUNDATION PRODUCT • SIGNAL FOR HELP ENTERED BY • JUNIPER PARK\TBWA, TORONTO IDEA CREATION • JUNIPER PARK\TBWA, TORONTO PR • JUNIPER PARK\TBWA, TORONTO

A01/121 • USA GLASS TITLE • DOJACODE BRAND • GIRLS WHO CODE PRODUCT • DOJACODE ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NY PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NY

A01/158 • GREECE GLASS TITLE • DON’T EVER LEAVE ME BRAND • LACTA PRODUCT • LACTA ENTERED BY • OGILVY, ATHENS IDEA CREATION • OGILVY, ATHENS PRODUCTION • FOSS PRODUCTIONS, ATHENS PR • OGILVY, ATHENS

A01/026 • BRAZIL GLASS TITLE • THE UNIFORM THAT NEVER EXISTED BRAND • CENTAURO PRODUCT • THE UNIFORM THAT NEVER EXISTED ENTERED BY • TRACYLOCKE BRASIL, SÃO PAULO IDEA CREATION • TRACYLOCKE BRASIL, SÃO PAULO

Glass_Win.indd 23

BRONZE AWARDS

PRODUCTION • TRACYLOCKE BRASIL, SÃO PAULO MEDIA • TRACYLOCKE BRASIL, SÃO PAULO PR • TRACYLOCKE BRASIL, SÃO PAULO

A01/098 • INDIA GLASS TITLE • ADELI BRAND • UNIPADS PRODUCT • UNIPADS REUSABLE SANITARY PADS ENTERED BY • VMLY&R, MUMBAI IDEA CREATION • VMLY&R, MUMBAI PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI PR • VMLY&R, MUMBAI/SIMULATIONS PUBLIC AFFAIRS MANAGEMENT SERVICES, GUJARAT

A01/178 • UNITED KINGDOM GLASS TITLE • HAVE A WORD BRAND • MAYOR OF LONDON PRODUCT • CHALLENGE SEXIST ATTITUDES AND INAPPROPRIATE BEHAVIOUR ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • SPINDLE PRODUCTIONS, LONDON MEDIA • WAVEMAKER, LONDON PR • OGILVY, LONDON POST PRODUCTION • GPS, LONDON

23/06/2022 19:17

24 GOOD TRACK –– WINNERS

Grand Prix

FOR GOOD

SAVE RALPH HUMANE SOCIETY INTERNATIONAL THE HUMANE SOCIETY OF THE UNITED STATES, WASHINGTON DC USA GRAND PRIX G01/076 • USA

NOT-FOR-PROFIT/CHARITY/GOVERNMENT TITLE • SAVE RALPH BRAND • HUMANE SOCIETY INTERNATIONAL PRODUCT • COSMETIC ANIMAL TESTING ENTERED BY • THE HUMANE SOCIETY OF THE UNITED STATES, WASHINGTON DC IDEA CREATION • VESPA PICTURES, CALIFORNIA PRODUCTION • ALLDAYEVERYDAY, LOS ANGELES/ ARCH MODEL STUDIOS, LONDON/VESPA PICTURES, CALIFORNIA

ForGood_Win.indd 24

23/06/2022 19:17

Translating your creative ideas, perfectly.

Become a member

LIONS_2406_PALMARES_Cover.indd 3

23/06/2022 19:47

Cannes, let’s raise a glass...

To the power of ideas, creativity and the people turning those ideas into action.

To celebrating and learning together.

To a future with more cheers!

2022 Creative Marketer of the Year

LIONS_2406_PALMARES_Cover.indd 4

23/06/2022 19:47