Lions Daily News 2015 Issue 3

THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

MONDAY/JUNE 22/2015 - PUBLISHED BY BOUTIQUE EDITIONS

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THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

MONDAY/JUNE 22/2015 - PUBLISHED BY BOUTIQUE EDITIONS

WELCOME...

A SELECTION OF TODAY’S SEMINARS

...

10.00 ADOBE A CREATIVE RENAISSANCE 11.00 HEARST THE MILLENNIAL MIND 12.00 H+K STRATEGIES & DAZED JEFFERSON HACK IN CONVERSATION WITH SAMANTHA MORTON 13.00 GREY GROUP 9TH ANNUAL GREY MUSIC SEMINAR: MARILYN MANSON 13.00 (DEBUSSY) MCCANN WORLDGROUP & THE PALEY CENTER CREATIVITY IS THE ONLY WAY TO SURVIVE 14.00 DENTSU CREATIVITY IN THE AGE OF DATA 14.00 (DEBUSSY) MB VERMEER BUILDING PURPOSEFUL BRANDS, CAMPAIGNS AND ORGANISATIONS IN A DIGITAL AGE 15.00 TWITTER POWER OF #NOW 15.00 (DEBUSSY) BBDO HAVE IDEA, WILL TRAVEL 16.00 (DEBUSSY) RAZORFISH & CONTAGIOUS TOOLKIT FOR TRANSFORMATION 17.00 (DEBUSSY) LATINWORKS LATIN: THE HOTTEST NEW BRAND?

All seminars are in the Grand Auditorium unless otherwise stated

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

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TIM MELLORS

BOB ISHERWOOD

KEITH REINHARD

people with around seven years’ experience in the creative communications industry transition into senior management. Working alongside chairman Keith Reinhard (chairman emeritus DDB Worldwide), industry leaders including David Droga, PJ Pereira and Mark Tutssel will help participants work on a real brief - International, from Mondelez based around reinvigorating the Bubblicious brand.

Reinhard said: “Why am I so

excited about the new Lions Masters of Creativity programme?

Well, at the hands of an all-star faculty — ­­ we have some of the industry’s most prominent figures representing all the key disciplines — participants will get a chance to hone their skills at strategic and media planning and multiplatform creative execution. And they’ll be working on a real live client brief to bring new life to a brand that’s lost its salience.”

The Academy pro- TURN TO P.3

It’s all about the work, creativity, and learning WITH awards and creativity the two key pillars of Cannes Lions, an equally important third pillar to the event is teaching and training.This dimension is activated through a series of high-intensity learning programmes led by world-class creative and marketing talent. There are nine events, five under the Young Lions Academy programme and four leadership training courses. New in 2015 is Masters of Creativity, a professional qualification to help

Lions gives leg-up to start-ups LIONS Innovation sees the launch of The Start-up Academy, an initiative created in partnership with pioneering digital agency R/GA. The Academy will give 10 start-up businesses the chance to sharpen their brand identities, focus business plans and discover how to market themselves effectively.

They then have a chance to showcase what they’ve learned over three days in a series of presentations to an exclusive audience of media, agency executives, chief executives, innovation and marketing officers from some of the world’s biggest brands.

INSIDE BOX

ACADEMY DEAN IS PAUL WOOLMINGTON

Academy dean is Paul Woolmington, senior Fellow at Columbia University. Woolmington has launched two successful media and communications concerns

and advised to brands, media companies, governments, start-up firms, and social cause organisations worldwide. He has also appeared on Cannes Lions juries.

R/GA has successfully facilitated the development of start-ups through two R/GA Accelerators as well as the upcoming LA Dodgers Accelerator with R/GA and the Techstars Metro Accelerator.

The 10 companies taking part in the Academy were selected from 100 pre-Festival applications.

Between them they have business interests in the US, UK, Turkey, Brazil and Australia.

to the 62nd Cannes Lions International Festival of Creativity, incorporating Lions Health and our new Lions Innovation Festival. As the industry changes at break-neck speed, here at Lions we try to provide you with inspiration, learning and celebration from every nook and corner of the world of creativity. With data and technology no longer viewed with suspicion by creative people, we have been overwhelmed by the interest in our Innovation stream — Thursday and Friday promise to be an amazing couple of days, in the main Palais and in the Lerins next door.

Before then, there are of course many things to enjoy.

The awarding of the Lions from our 40,000 entries, seminars, workshops, forums and masterclasses from the world’s best thinkers, a round-up of what you might have missed every day on the Official Cannes Lions Beach, and so much more.

If you’ve never been before, it’s impossible to imagine Cannes until you’ve been here to see it. If you’re an old hand, you already know that it is impossible to imagine until you’ve seen it. For everyone it will be exhilarating, exhausting, fascinating and fun; a feast of creativity.

Enjoy every minute of the Festival.

FESTIVAL CEO PHIL THOMAS

NEWS / CREATIVE EFFECTIVENESS SHORTLIST / PR SHORTLIST / OUTDOOR SHORTLIST / MEDIA SHORTLIST / FOCUS ON CANADA / SCREENINGS SCHEDULE

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JOIN iHEARTMEDIA

&

PHARRELL WILLIAMS TUESDAY, JUNE 23 | 10:00AM GRAND AUDI THEATRE, PALAIS DES FESTIVALS

Join us for a conversation about creating your own constellation of sounds, people, ideas and opportunities.

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

IT’S ALL ABOUT THE WORK, CREATIVITY, AND LEARNING CONTINUED...

gramme, mostly aimed at professionals under 30, consists of the Roger Hatchuel Lions Academy, the Young Marketers Academy, the Young Creative Academy, the Young Media Academy sponsored by theTradeDesk and the Young Account Executive Academy.

This year, 35 international students will take part in the Roger Hatchuel Academy, led by Tim Mellors of Pointblank, and Clive Challis of Central Saint Martins in London. The programme combines classroom sessions with an exploration of official Cannes Lions Festival content. Previous guest lecturers include Bob Greenberg, Bob Isherwood, David Droga, Jim Stengel, Michael Conrad and Tham Khai Meng.

The Young Creative Academy is curated by Bob Isherwood, former worldwide creative director at Saatchi & Saatchi.

Sponsored by Unilever, the programme is aimed at the next generation of creative stars.

Guest speakers include actor/ producer Ryan Seacrest.

Speaking to the Lions Daily News, Isherwood said: “We will have 33 delegates from 19 countries, all at different stages of creative development. They won’t be creating ads; the idea is to push their creativity. I want to take them out of their comfort zone and inspire them to be the best they can, to aim for better.

I don’t think there’s any other course in the world that focuses exclusively on creativity.”

The Young Media Academy, under dean Nick Brien, explores the depth and breadth of creative solutions that can be applied across all media channels and is designed to give young professionals the tools to deliver better results on behalf of clients. Past delegates include Kelsey Price, senior account manager at Google, who said it was “a week

of unprecedented senior leadership exposure, coupled with mind-opening seminars.”

The Young Account Executive Academy is designed to equip future leaders with the tools they need to lead groundbreaking creativity for clients. Led by Kevin Allen, the ‘account guy’ who sold the Priceless campaign to MasterCard, it explores issues such as: leading a team, creating a culture of bravery and a killer brief, spotting genius idea sand selling a winning idea to clients.

The Young Marketers Academy is sponsored by Dentsu Aegis Network. A leading figure in marketing, its dean Jim Stengel’s programme gives up-and-coming marketers inspiration to advance their careers. Stengel exhorts them to set themselves exacting new standards resluting in a clear vision for the future and actionable skills.

Stengel also runs the Cannes Lions CMO Accelerator Programme, sponsored by MarketShare and Pereira O’Dell, for a select group of CMOs and senior marketing directors to focus on the key issues they and their brands face in an ever-changing communications landscape.

Cannes Creative Leaders is a partnership with the Berlin School of Creative Leadership, comprising one week in Berlin, and the second in Cannes with lectures, discussions, group work and access to the Festival programme.

Cannes Lions is also hosting See It Be It. Supported by Lean In and sponsored by IBM, Ipsos and Refinery 29. See It Be It highlights talented creative women in the industry, accelerates their careers, exposes the powers these women bring to the work, and encourages agencies to nurture women’s careers from the inside. Participants were chosen from over 200 nominations and are representative of female talent from around the world.

NEWS

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Young Media Lions stalk biggest killer in history

BY JOINING the fight against malaria, the Young Media Lions are playing a key role in one of the biggest humanitarian victories of all time — ridding humankind of the world’s oldest disease, which has killed over half the people who have ever lived.

This was the crux of the brief presented to the Young Media Lions yesterday by Claire Hoffman, Malaria No More UK’s communications and media director, and Arabella Gilchrist, the charity’s director of content campaigns and communications.

“We want you to come up with an innovative media campaign that will inspire at least 20 major businesses and high net-worth individuals to joint The Malaria 2030 Group,” said the Malaria No More brief. “They will be

MARLARIA NO MORE UK’S CLAIRE HOFFMAN

part of a game-changing coalition seeking to help end deaths from malaria. Our partners should feel this battle is a longterm priority and one they should support with conviction.”

Since launching in 2006 in the US, Malaria No More has partnered with major brands, businesses and entrepreneurs, including clothing brand Jack Wills, broadcasters ITV and CNN, and entertainment entrepreneur Simon Fuller. The charity’s goals include helping to

unlock at least half of the funding required to reduce malaria deaths and cases by 90% by 2030; to help unite world leaders behind the vision of ending malaria within a generation; and to invest in anti-malaria programmes in Africa to help protect 20 million people from the killer disease.

The 28 Young Media Lions teams were urged to adopt a brave, urgent and inspiring tone of voice in their campaigns, but to avoid “guilting” people into action. The message from Malaria No More is ultimately one of hope: “Malaria provides compelling proof that aid works, but we only have half the money we need to get the job done.

No child should die from a disease that is preventable and costs less than a cup of coffee to treat.”

Young Design Lions set out to capture spirit of Cannes IT COULD be said that the Young Design Lions have a luxury problem — creating a brand identity and slogan to promote one of the most beguiling cities in Europe: Cannes.

The brief, which was presented to 19 teams yesterday by the City of Cannes’ Mathieu Roussennac, Marie-Julia Masse, Claire Anries and Laurent Doppler, tasks the young design creatives to come up with work that “expresses the international reach of Cannes and the authenticity of the town and its quality of life”. The brand identity must work across media, from print to digital, and be

targeted at both the business and tourism sectors.

“The purpose is to give value to the success of the Cannes model, which reconciles international reach with the authenticity of a southern French town, formerly a simple fishing port, where the living is good,” the brief added. While the whole world has heard of the Cannes Film Festival and the glamour of the Croisette, less well known are the region’s many historical gems and areas of outstanding natural beauty. These include Ile Sainte-Marguerite, where the legendary Man in the Iron Mask was imprisoned in the

CITY OF CANNES’ MATHIEU ROUSSENNAC

17th century; and Ile SaintHonorat, with its fortified monastery dating from the 11th century. In addition, Cannes boasts 300 days of sunshine a year, restaurants and accommodation to suit all tastes and pockets, and excellent transport connections.

PUBLISHER RICHARD WOOLLEY EDITOR IN CHIEF JULIAN NEWBY MANAGING EDITOR DEBBIE LINCOLN SUB EDITOR JO STEPHENS REPORTERS ANDY FRY - EMELIA JONES - JULIANA KORANTENG - GARY SMITH LIONSDAIL­­­­YNEWS.COM/SOCIAL MEDIA SUNNIE/STUDIO A PHOTOGRAPHERS YANN COATSALIOU - MICHEL JOHNER - OLIVIER HOUEIX LAYOUT DESIGN A NOIR - T: +33 (0)1 48 06 22 22 - AGENCE@ANOIR.FR ARNAUD PAIKINE - VALERIE MERSIER - CHRISTIAN ZIVOJINOVIC SYSTEMS CO-ORDINATION PROD EVENTS - SOPHIA ANTIPOLIS - T: +33 (0)4 93 33 12 40 CANNES LIONS DAILY NEWS/EDITORIAL T: 04 92 59 00 30 ADVERTISING IN CANNES 04 92 59 00 26 - JODLIN@BOUTIQUEEDITIONS.COM JERRY ODLIN +44 77 6886 0417 - LISA RAY +44 77 98 662 955 - NICKI WEBBER +1 912 308 6967 ADVERTISING PRODUCTION ROGER HALL PRINTER RICCOBONO OFFSET PRESSE, LE MUY GREEN PUBLISHING THE PAPER USED BY BOUTIQUE EDITIONS IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRY OF ORIGIN PUBLISHED BY BOUTIQUE EDITIONS LTD - 117 WATERLOO ROAD - LONDON SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2015 CANNES LIONS

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

PR has the power to win hearts and minds, Davis says

Why creativity is another name for effectiveness THE JURY president of this year’s Creative Effectiveness Lions is Wendy Clark, CocaCola North America’s president of sparkling brands and strategic marketing.

After taking leave during the first quarter of this year (reportedly to help Hillary Clinton prepare her US presidential bid), Clark recently returned to Coke to do what she loves best.

She is reputed to expect her agency creatives to have exceptional skills in telling a brand’s story. And she has frequently declared that creativity and effectiveness should not be treated as separate disciplines.

As she recently explained in a media interview: “If you leave creativity behind, you are leaving some measure of effectiveness behind too.”

COCA-COLA’S WENDY CLARK

Clark has also said: “Creativity and effectiveness cannot be mutually exclusive outcomes. Creativity fuels compelling storytelling and innovation that, in turn, fuels positive impact and

outcomes for brands. I’m looking forward to reviewing this year’s entries and seeing how our industry has once again raised the bar on g reat creativity and effectiveness.”

For Ortiz, simplicity is the key that unlocks outdoor

DDB LATINA’S JUAN CARLOS ORTIZ

A F T E R serving as a jury member at various international marketing and media awards, Juan Carlos Ortiz has taken on the role of jury president for this year’s Outdoor Lions.

With 5,037 entries, Outdoor boasts the biggest number of entries of all the Lions categories.

Ortiz, president and CEO of DDB Latina and creative chairman DDB Americas in

Colombia, brings extensive experience in outdoor advertising — one of the oldest marketing formats and one of the fastest growing. Global accountancy conglomerate PwC predicts expenditure on outdoor advertising globally will jump to $45.37bn in 2019 from $36.3bn in 2014, at a comp o u n d ave r a ge a n n u a l growth rate of 4.6%.

For Ortiz — named by the

World Economic Forum as a Young Global Leader for his professional accomplishments and potential to help shape the future of the world — simplicity has to be at core of the brand message’s execution. “I’ve always believed that the simplest things can also be the most meaningful,” he said. “Outdoor has always represented t he magic of simple ideas, but ideas with real power.”

Mobile has the future in its pocket JOANNA Monteiro, vicepresident and creative director of FCB Brazil, is well placed for the role of president of the Mobile jury.

FCB Brazil snapped up the 2014 Mobile Grand Prix for Nivea’s ‘Protection Ad’ campaign. It centred on Nivea Sun Kids’ wearable tech bracelet for children and toddlers. The bracelet keeps track of the young wearer’s whereabouts, while the conn e c te d a p p h e l p s a l l ay parental anxiety should the

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FCB BRAZIL’S JOANNA MONTEIRO

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child be temporarily out of sight while playing on a crowded beach. The clever move of linking a child’s physical protection to protection from sunrays sums up how mobile is pushing the boundaries of marketing creativity.

“In all disciplines, it is creativity that engages with consumers and prompts real behaviour change,” Monteiro said. “And in mobile, we are still free from the limits of the past — the little

voice asking, ‘How should this be done?’. Instead, we are encouraged to think, ‘How can this be done?’.”

As the category’s jury president, Monteiro is expecting similar ground-breaking concepts from this year’s Mobile contenders. It is a category that “unleashes great potential for creative work”, she added. “At a time when dialogue between brands and their consumers is crucial, there’s nothing better than mobile.”

NO LONGER the poor cousin of advertising, PR is now a prerequisite in all integrated advertising campaigns. And among the profession’s driving forces is FleishmanHillard’s Lynne Anne Davis, this year’s PR Lions jury president.

The president and senior partner at the global PR agency’s Asia Pacific division, Davis herself has won numerous awards for her contribution to the industry, including an Individual Achievement Award from The Holmes Report, the PR industry’s bible. But Davis sees her role on this year’s Lions PR jury as a particular honour. “What a thrill and a privilege to chair the jury responsible for selecting the year’s most inspired public relations work from all over the world,” she said. Davis will not be impressed if candidates fail to meet her jury’s high standards. “PR is at the heart of the world’s greatest campaigns,” she said. “It’s a highly dynamic discipline that is constantly elevating its power by making emotional connections, revealing human truths, opening minds, touching hearts and inspiring action in groundbreaking ways. The 2015 Cannes Lions showcase is set to be the richest, most creative yet.”

FLEISHMANHILLARD’S LYNNE ANNE DAVIS

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

Forget stunts and novelties — Emery wants ‘ideas that work’ MEDIA JURY PRESIDENT NICK EMERY, MINDSHARE

Distinction is a dying breed. A friend once told me that business is fundamentally entropic. The very act of going into the office and stopping the business spiralling into decay is an achievement in itself. We have to simultaneously halt the entropy and build and create new things. If you work in our business, you have to believe everything is possible and that the rules don’t apply to you. The Cannes Media Lions is designed to celebrate this ambition to create and to be distinct.

Nothing is outside of media’s compass. Everything begins and ends in media, from retail beacons to Hollywood blockbusters. In our world, where we can in theory map all human-

kind and everything is a medium, there is nothing we shouldn’t be thinking about, tinkering with, creating or anticipating. And that’s the key — that’s why we do the job. We want to create new things, buy companies, shape futures, leave legacies, have fun and believe we can do anything. We are in the invention business, not the assurance business.

Media is the driving force of our business. It is the delivery point of all work streams: client, content and vendor.

All of which makes judging the Cannes Media Lions a demanding role. Historically, these demands have not been without controversy. If everything is a medium, how can you put judging guardrails around the category? In terms of the ambi-

ATHAN STEPHANOPOULOS SVP Strategy & Partnerships

DANIELLE LEE VP Commercial Marketing

MINDSHARE’S NICK EMERY: “EVERYTHING BEGINS AND ENDS IN MEDIA”

tion of media, we should have no guardrails.

The Media Lions is about ideas that work, not stunts. Stunts are small scale. Great ideas

RANDALL ROTHENBERG President & CEO

work at scale, not as one-off copy tests or as awardsdesigned novelties. The Media Lions is about ideas rooted in media, created, planned and

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executed by media people wanting to break conventions.

It is about the rigour of media combined with off-the-wall invention and effective delivery.

It is our job to celebrate and champion media at its best and the connection of data, technology and content that makes media so compelling.

We have a collective schizophrenia where everyone wants a new world, mobile, social, brand love-in that is also outcome-based and world famous.

But if that can’t be measured and everyone assured upfront that it will work, then let’s just end up doing what we did last year, but cheaper. I hope these awards show that media can deliver the brave new world and price is not the be all and end all.

This week we celebrate the risktakers who do their job with conviction and who want to work together for the joy of building something new.

LIQUID CREATIVITY: SUPERSTAR SECRETS & VIDEO VOODOO

AUDI A, 3RD FLOOR, PALAIS DES FESTIVALS WEDNESDAY 24 JUNE • 16:30-17:15

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

MediaCom and AMC share secret of surviving a zombie apocalypse WHAT is it about The Walking Dead that resonates so profoundly with the modern audience?

This was the question posed at yesterday’s opening seminar, How To Survive A Zombie Attack (And Harness Cultural Trends To Grow Brands), hosted by MediaCom with AMC Networks.

After gathering and analysing audience data, MediaCom’s global strategy officer John Gittings and his team came to the conclusion that a significant part of The Living Dead’s appeal is driven by fear of pandemic diseases, such as Ebola and avian flu. But even more powerful is an innate fear of extreme consumerism, making us zombies of capitalism. “Are we scared of zombies? Or of

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becoming zombies?” Gittings asked.

As to the more general appeal of apocalyptic scenarios, Gittings drew some historical parallels: “Every civilisation has created its own apocalypse myths, which are at root an attempt to rationalise and organise chaos into some semblance of meaning. Frankenstein was a reaction to the 19th century fear of uncontrolled science, Godzilla was driven by fear of a nuclear apocalypse and George Romero’s Night Of The Living Dead came out of the social turmoil of the 1960s.”

“The success of the show begins with the stories, the characters and the craft,” said Josh Sapan, CEO of AMC Networks. “We created one of the very few genuine water-cooler shows

TEAM ZOMBIE: AMC NETWORKS’ JOSH SAPAN (LEFT) AND DAVE ALPERT, WITH ACTOR STEVEN YEUN AND MEDICOM’S JOHN GITTINGS

left on TV, and that’s because people care deeply about the characters.”

The Walking Dead executive

producer Dave Alper t explained why the show kills off so many of its leading characters: “All the characters have

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really complete back stories and are fully rendered constructs. If you give your characters so much depth, you have to have a lot of respect for the quality of the stories as well. So if you’re putting your characters in life or death situations, sometimes they have to die. But we agonise over it and we know the fans hate it when it happens.”

Actor Steven Yeun, who plays Andy in The Walking Dead, admitted that the show’s huge social-media presence — it has 33 million Facebook fans — is a source of constant astonishment to him. “Of course, I love to see my head transposed on to a unicorn,” he laughed. “But more importantly, for every big event on the show, there are so many opinions about how it happened and what the audience would have done in the same situation that I seriously wonder if we should be looking to harness that passion within the show’s future plotlines.”

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

New rules and new perspectives are transforming social content

BBDO’S DAVE KRUGMAN (LEFT) AND HAVAS WORLDWIDE’S VIN FARRELL: “SOCIAL MEDIA IS AN AMAZING STORYTELLING PLATFORM

THE RULES for creating and publishing great content are being rewritten — and four of the men responsible were on stage yesterday at the Havas Worldwide seminar, Full Frontal Content.

Vin Farrell, filmmaker, photographer and global chief content officer of Havas Worldwide; Dave Krugman,

BBDO New York’s social editor; artist Daniel Arsham; and photographer-athlete Jimmy Chin all share an enthusiasm for carving out unique identities online — identities that continue to attract large and loyal followings.

Krugman’s ploy to inspire the public to interact with artworks at the Metropolitan

Museum of Art has paved the way for this New York cultural institution to actively encourage visitors to take and share photographs. On discovering the museum was closed to the public on Mondays, Krugman saw an opportunity for the Metropolitan to build a profile on social media and promote its exhibitions.

DAVE KRUGMAN

“SOCIAL MEDIA IS AN AMAZING STORYTELLING PLATFORM” He and other Instagram users were given permission to tour the empty building and publish their photographs on hashtag #emptymet.

A masterclass in creative wisdom IN YESTERDAY’s Mullen Lowe Group’s Creative Inspiration seminar, Jose Miguel Sokoloff shared the simple, timeless lessons he has learned during his long career as one of Latin America’s leading creatives.

Sokoloff is president of the Mullen Lowe Group Global Creative Council, and co-chairman and chief creative officer of Lowe SSP3 Colombia. “Success and failure are temporary stages,” he said, reminding the audience that, although advertising is about averting failure, there are peaks and troughs in any creative process.

He also said that taking progressive, consistent steps towards a long-term goal is crucial to success — as exemplified by the image-building

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strategy of Andrew Loog Oldham, manager and producer of The Rolling Stones in the Sixties. Oldham was adamant he wanted to create a rock band and not a showbiz act. To achieve this, he made a difficult JOSE MIGUEL SOKOLOFF

“SUCCESS AND FAILURE ARE TEMPORARY STAGES” decision to oust band member Ian Stewart, The Rolling Stone’s original keyboardist, who didn’t quite fit the aesthetic.

On the mean streets of “forward planning”, Sokoloff added, dreams often have to be broken and sacrifices made in order to achieve an original

MULLEN LOWE GROUP’S JOSE MIGUEL SOKOLOFF: “SUCCESS AND FAILURE ARE TEMPORARY STAGES”

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Sure enough, Krugman’s first #emptymet event incited a huge increase in Instagram followers for the museum and has inspired similar events worldwide.

“It is counter-intuitive to criminalise taking photographs in museums — in fact, by encouraging people to post images of its artwork, the Metropolitan has opened a new window into the museum that can only attract more visitors,” Krugman said. “Social media is an amazing storytelling platform and allows brands to penetrate deeper and also gain immediate feedback.”

Farrell said the industry has learnt quickly that social is not an ancillary part of advertising but a central power — and the paradigm shift is as dramatic as horse-drawn carriages to a car in every garage.

“You can experience so much emotion in the digital space,” he added. “Public open discussions have formed bonded communities. As individuals, we have to understand and be able to use these new communication channels to remain professionally relevant.”

concept. “We always ask the question: what do you want to be?” he said. “You have to want to be something in order to get somewhere.”

Sokoloff praised brands brave enough to trust agencies to deliver hard-hitting spots. He said he was inspired by the industry’s “soft power” to not only amplify brands, but also incite revolutionary societal change.

“Lowe Lintas India’s campaign for Tanishq jewellery is one example of a mouldbreaking film about a taboo topic in India — remarriage,” he said. “The spot, showcasing the wedding day of a widow, not only positioned Tanishq as a truly progressive brand but started conversations worldwide. Since the broadcast, there have been mass remarriage celebrations across India.”

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LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

Brace yourself for the next 10 years: it’s all going to change BRANDS need to embrace their inner geek, Cheil Worldwide’s chief digital officer Peter Kim told delegates during a fascinating overview of where social media came from and where it is heading. His conclusion was that brands must build networks that reflect current realities rather than those of the broadcast era.

“We’ve come a long way since 2005 when Facebook had seven million members and had raised $25m in venture capital,” Kim said. “These days, the site has 936 million daily active users and a market capitalisation of $227bn. But what we can expect to see over the next 10 years will be every bit as game-changing as the previous 10.”

Kim listed several things that he expects to happen in the next decade: “Social media as it is today will be gone. Instead, it will be shopable in the way that Ralph Lauren made its

CHEIL WORLDWIDE’S PETER KIM: “SOCIAL MEDIA AS IT IS TODAY WILL BE GONE”

fashion shows shopable. It will also be snackable because no one has the time to read longform texts. Puma’s Ferrari campaign on Vine using sevensecond videos is a good exam-

ple of t his reductionist approach.”

Kim also predicted that artificial intelligence would be ubiquitous, removing the three things that consumers hate about

advertising: clutter, interruption and irrelevance. “On top of that, everything will be filtered so that people will only hear and see exactly what they want to hear and see, and there will be true brand integration,” he added. “Social media is currently a brand graveyard, full of ideas that were not truly integrated at all and consequently have got no traction.

In future, social media will be used for customer relationship management [CRM] and it is ideal for that.”

Another big change will be the emergence of China as a global digital force: “In 2010 China produced 15% of global GDP. Last year it was 31%, with the US only producing 16%. When you look at huge Chinese digital companies like Alibaba, Tencent, JD.com and Baidu, it’s clear that when they jump over the great firewall, they will change the global landscape profoundly.”

How we lost our heart to Tinder

TINDER’S SEAN RAD: “MEETING NEW PEOPLE IS A FUNDAMENTAL NEED”

IN CASE there are any brand owners who still do not know this, the dating app Tinder is the most effective way to connect with consumers. That’s according to Sean Rad, the 28-year-old founder and president of arguably the fastest growing social-media

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platform. Launched only in 2012, Tinder gives romantics a discreet way to find a date and, possibly, a life partner.

Speaking at Meeting The Disruptors: How Tinder Coupled Technology With Human Experience, Rad described the app as sitting between the

highly curated Facebook and the ephemeral messaging app Snapchat. It has now registered almost eight billion matches in 196 countries. And brands are queuing up to be part of the experience, Rad added.

Tinder’s users build their own social profiles on the platform.

If you like someone, you can communicate that anonymously by swiping right. If you don’t, you swipe left to reject them. Brands can ride on that trend by building their own profiles for Tinder users to like or dislike.

According to Rad, brands are reporting an average 25% swipe rate, which is very high for a consumer-engagement metric. “Its a testament to how we engage with our audience,” he said.

Tinder’s technology is effec-

tive because it has successfully combined a variety of interactive formats, including social discoverability (finding friends), location and messaging. “The average user spends 11 minutes a day on Tinder,” Rad said. “We try to give brands something exclusive, such as the launch of a movie or an album. And it works, because no one interacts with the brand unless they have opted to do so.”

With the platform recording more than 1.4 billion swipes daily, Rad said the biggest fear is how to manage future exponential growth: “Meeting new people is a fundamental need but is also a very difficult thing to do. We want to be the entry to anyone who wants to make friends, find partners and develop relationships.”

15

A COLOURFUL CONVERSATION HEN you realise that colour plays a role in somewhere between 80%-90% of all buying decisions, its importance to the advertising industry is hard to exaggerate.

As WGSN’s global chief content officer Carla Buzasi said in yesterday’s Colour Disruption session: “We all know how important colour is but, as a seminar topic here in Cannes, it has been absent for some years. However, when you dig into the true nature and power of colour, it’s a very emotional area.”

Adidas’ senior director of creative, Kathryn O’Brien, was the person responsible for the choice of purple as the brand’s colour of the year: “We were becoming known as a black-andwhite brand. But we all know sport is a very emotional thing and we really wanted to represent that with a colour. But when I suggested purple they nearly threw me out of the window.”

It was a controversial decision — purple could be called the Marmite of colours — but it did the trick by provoking and dividing public opinion, and thereby creating conversation. “Some people loved it and some hated it, but at least they were talking about it,” she said. “But ultimately you have to find a balance between the creative and the commercial considerations. At which point you pay close attention to everything that can be measured and the rest is down to intuition.”

W

ADIDAS’ KATHRYN O’BRIEN

21/06/2015 20:21

S:330 mm

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MARILYN MANSON GREY’S 9TH ANNUAL MUSIC LEGENDS SEMINAR G R A N D A U D I T H E A T R E 2 2 .0 6 . 2 0 1 5 A T 1 P M

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21/06/2015 18:40

LIONS DAILY NEWS

MONDAY / JUNE 22 / 2015

NEWS

Nobody makes rational brand decisions: we just think we do COGNITIVE neuroscientist Dr Itiel Dror of University College London believes the advertising industry is still stuck in the Dark Ages in terms of the methods it uses to understand how consumers make decisions about brands.

In his talk Nailing Jelly To a Tree & Other Wild Goose Chases, hosted by Nir Wegrzyn, founding partner and CEO of BrandOpus, Dror said: “If you ask people what they think about a brand, they will tell you what they think they think, not what is actually going on in the mind.”

Dror’s work on projects to change established behaviour patterns among military, aviation, forensic-science and lawenforcement personnel has helped his understanding of consumer behaviour. And his conclusion is that it is cognitive neuroscience not neuroscience (the study of how the brain works) that matters, because human decisions are always

DR ITIEL DROR: “YOU NEED TO KNOW WHAT THE BRAIN PAYS ATTENTION TO”

subject to non-rational contexts and other influences.

“You could have the best marketing campaign, but if the human brain does not take it on board, then you’re doing nothing more than nailing jelly to a tree,” Dror said. “Just because consumers see what you’re doing doesn’t mean they will remember it. You therefore

need to know what the brain pays attention to.”

Part of the solution is to emphasise what makes a brand distinctive. “It doesn’t matter how smart you are, the human mind is not a camera,” Dror added.

“The amount of information that a brain deals with is huge, so you are in danger of cognitive overload. The solution is

to get a brand’s distinctiveness into the brain so that the consumer remembers it.”

In effect, focusing on what might look like a rational brand message is “a wild goose chase”, Wegrzyn concluded, because “we think people do things in a rational way. And the brain is not interested in sameness.”

Sparks fly when Zen meets anime

HAKUHODO’S KENTARO KIMURA: “INVENT YOUR OWN FUTURE”

JAPANESE agency Hakuhodo used its Cannes Lions session to explore how creativity and innovation can result from fusing contrasting cultural phenomena such as Zen and anime. In a session led by coCEO and executive creative director Kentaro Kimura, del-

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egates were given an insight into the origins of Zen and anime and the characteristics that represent the two disciplines.

While Zen is about the pursuit of simplicity, anime is about colour, chaos and the diffusion of ideas. The former, rooted

in medieval Samurai culture, is evident in disciplines such as sado, kado, kyudo and kendo. The latter, a popular reaction to the Samurai system, is articulated through activities such as manga, cosplay, figure dolls and video games. “The two are opposite poles: tradition versus innovation, science versus emotion, stillness versus motion and dignity versus pop,” Kimura said. “But when they meet you get a spark.”

The session then explored examples of ad campaigns rooted in each of the two disciplines and showcased work where the best instincts of both have been melded to create wholly new creative executions. Examples include an interactive whisky glass from Suntory’s Hibiki brand that

triggers a sound and image display when a person drinks; a Mercedes-Benz TV campaign that reaches out to young consumers by using Super Mario imagery; a Yahoo-sponsored virtual-reality theme ride that bases its movement on socialmedia data trends; and a Sony campaign that shows the ingenious results of collaboration between artists and engineers. Having demonstrated the power of “the perfect mismatch” that comes from merging the two systems, Kimura advised brands and agencies in other countries to look for their own cultural equivalents of Zen and anime — and then smash them together. “Advertising is a mirror of a country’s culture,” he added. “So embrace your own culture and invent your own future.”

17

IN PRAISE OF THE DISCOMFORT ZONE N ARGUABLY one of the most erotically charged talks about the future of marketing, US artist Emilie Baltz and Wearable Experiments cofounder Billie Whitehouse discussed their experiences outside their respective comfort zones. Baltz’s resume includes a stint as creative director at New York’s Museum of Sex, where she worked with street artists, technologists and exponential performers to make the culture of sex more consumer-friendly.

She also creates artistic works centred on the sensual aspects of food and eating.

Two such works, Pop Stars and Lickestra, feature ice-lollies and ice cream attached to microphones and conductive cones that emit musical sounds when licked.

“The most uncomfortable thing was telling people my job was director of the Museum of Sex,” Baltz told the audience. “But I’ve seen so much through my work that nothing surprises me any more. And when you get down into some dark places that make you feel uncomfortable, that’s when you find authenticity.”

Whitehouse, the Australian co-founder of wearable technology start-up Wearable Experiments, found her comfort zone challenged when the company created Fundawear. Supported by Durex Australia, Fundawear consists of underwear featuring vibrators that the user/wearer can trigger into action. “While testing it, I had to ask a male friend to wear one as I wasn’t in a position to know how it affected men,” she said. “And telling my father about this was tricky.” But both Whitehouse and Baltz agreed that such uncomfortable experiences are needed in order for creative people to push the boundaries. “We should allow ourselves to embrace that discomfort to discover something new,” Baltz said.

I

WEARABLE EXPERIMENTS’ BILLIE WHITEHOUSE

21/06/2015 23:39

In the last year, Box customers were nominated for an Oscar a Grammy an Emmy and won a Grand Prix Lion

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21/06/2015 20:36

LIONS DAILY NEWS

SHORTLIST 19

MONDAY / JUNE 22 / 2015

CREATIVE EFFECTIVENESS CREATIVE EFFECTIVENESS A01/021 HAPPY ID • COCA-COLA • COCA-COLA • ENT./AG. MCCANN LIMA • PROD. CO. SEÑOR Z LIMA

PERU

A01/022 PENNY THE PIRATE • LUXOTTICA • OPSM • ENT./AG. SAATCHI & SAATCHI SYDNEY

AUSTRALIA

A01/024 THE SMART PHONE LINE • SAMSUNG • GALAXY S4 • ENT./AG. COLENSO BBDO AUCKLAND • PROD. CO. ASSEMBLY AUCKLAND

NEW ZEALAND

A01/027 GRAZED ON GREATNESS • MJ BALE • MJ BALE • ENT./AG. WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

A01/033 DILL • LIDL • LIDL • ENT./AG. INGO STOCKHOLM • MED. AG. SCREAM MEDIABYRA STOCKHOLM • PROD. CO. COLONY STOCKHOLM

SWEDEN

A01/046 FARMED AND DANGEROUS • CHIPOTLE MEXICAN GRILL • CHIPOTLE • ENT./AG. PIRO NEW YORK • PROD. CO. PIRO NEW YORK

USA

A01/049 BALD CARTOONS • GRAACC • NGO • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. PARANOID BR SÃO PAULO

BRAZIL

A01/050 THE BEAR AND THE HARE • JOHN LEWIS • DEPARTMENT STORE • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. MANNING GOTTLIEB OMD LONDON • PROD. CO. BLINK PRODUCTIONS LONDON

UNITED KINGDOM

A01/052 BENTLEY BURIAL • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

A01/059 IF WE MADE IT • HEINEKEN USA • NEWCASTLE • ENT./AG. DROGA5 NEW YORK • MED. AG. MEDIAVEST NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

A01/061 THIS IS WHOLESOME • MONDELÉZ INTERNATIONAL • HONEYMAID • ENT./AG. DROGA5 NEW YORK • MED. AG. MEDIAVEST NEW YORK • PROD. CO. BRAINWASH FILMS SANTA MONICA

USA

A01/067 WENDY’S PRETZEL BACON CHEESEBURGER LOVE SONGS • WENDY’S • QSR • ENT./AG. VML KANSAS CITY / VML KANSAS CITY / KETCHUM ATLANTA, GA • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. LIQUID 9 KANSAS CITY

USA

A01/068 CABLE EFFECTS • DIRECTV • PAY TV • ENT./AG. GREY NEW YORK • MED. AG. DEUTSCH NEW YORK • PROD. CO. MJZ LOS ANGELES

USA

A01/070 2014 TACO BELL BREAKFAST LAUNCH (RONALD MCDONALD LAUNCH) • TACO BELL • TACO BELL BREAKFAST MENU • ENT./AG. DEUTSCH LA • MED. AG. STARCOM MEDIAVEST GROUP LOS ANGELES • PROD. CO. MOXIE PICTURES LOS ANGELES

USA

A01/072 KOMBI LAST WISHES • VOLKSWAGEN DO BRASIL • VOLKSWAGEN BUS • ENT./AG. ALMAPBBDO SÃO PAULO • PROD. CO. SPRAY FILMES SÃO PAULO

BRAZIL

A01/073 THE WORLD’S TOUGHEST JOB • AMERICAN GREETINGS • CARDSTORE • ENT./AG. MULLEN BOSTON • PROD. CO. CAVIAR LOS ANGELES

USA

A01/078 THE LAUNCH OF PS4 • PLAYSTATION • GAMES CONSOLE • ENT./AG. BBH NEW YORK • MED. AG. CARAT SAN FRANCISCO

USA

A01/083 LIVE TEST SERIES • VOLVO TRUCKS • THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM • ENT./AG. FORSMAN & BODENFORS GOTHENBURG • PROD. CO. FOLKE FILM STOCKHOLM

SWEDEN

A01/087 OFFROAD • DAIMLER AG / SMART • SMART FORTWO • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN

GERMANY

A01/090 MISTAKES • NZ TRANSPORT AGENCY • SPEED • ENT./AG. CLEMENGER BBDO WELLINGTON WELLINGTON • PROD. CO. FINCH SYDNEY

NEW ZEALAND

A01/092 GHITA, THE SOCIAL SHEPHERD • VODAFONE • VODAFONE • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST • MED. AG. UM ROMANIA BUCHAREST

ROMANIA

A01/094 AUSSIE BUILDERS • MARS • SNICKERS • ENT./AG. CLEMENGER BBDO MELBOURNE • MED. AG. STARCOM MEDIAVEST GROUP MELBOURNE • PROD. CO. THE SWEET SHOP MELBOURNE

AUSTRALIA

A01/096 KAN KHAJURA TESAN STATION • UNILEVER INDIA • UNILEVER • ENT./AG. LOWE AND PARTNERS WORLDWIDE LONDON • MED. AG. PHD INDIA MUMBAI

UNITED KINGDOM

A01/105 INGLORIOUS FRUITS AND VEGETABLES • INTERMARCHÉ • FOOD RETAIL • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

A01/109 SPEAKING EXCHANGE • CNA • CNA • ENT./AG. FCB BRASIL SÃO PAULO

BRAZIL

A01/117 THE AUTOCOMPLETE TRUTH • UN WOMEN • GENDER EQUALITY • ENT./AG. MEMAC OGILVY DUBAI

UNITED ARAB EMIRATES

A01/152 WHY WAIT UNTIL IT’S TOO LATE? • FUNERAL INSURANCE COMPANY DELA • BRAND • ENT./AG. OGILVY & MATHER AMSTERDAM • MED. AG. MEDIAVALUE EINDHOVEN • PROD. CO. WEFILM AMSTERDAM

THE NETHERLANDS

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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21.06.15 15:58 21/06/2015 20:36

Great campaigns, great music.

They don’t just happen.

It takes...

2 brilliant DJs, 1 pandeiro, 1 huge surdo bass drum, 2 repique, 4 conga, 1 cuica, 2 timbales, 2 fantastic singers, 1 berimbau, 1 acoustic guitar, 2 cavaquinho, 1 reco reco, 1 stage piano, 4 horns, 1 apito whistle, some electronic wizardry and several caipirinhas!

Beats Brasileiros (ANW2067) Drumagick Recorded in SĂŁo Paulo, 2014

Find out what it takes to make great music:

audionetwork.com/cannes-lions Proud music partners of Cannes Lions 2015

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21/06/2015 20:37

LIONS DAILY NEWS

SHORTLIST 21

MONDAY / JUNE 22 / 2015

PUBLIC RELATIONS FOOD & NUTRITION A01/013 WAKE UP & SMELL THE BACON • OSCAR MAYER • OSCAR MAYER BACON • ENT./AG. OLSON ENGAGE CHICAGO / 360I CHICAGO • MED. AG. OLSON ENGAGE CHICAGO • PROD. CO. STARCOM MEDIAVEST GROUP CHICAGO A01/020 #NOTBROKEN • MONDELÉZ INTERNATIONAL • HONEY MAID • ENT./AG. DROGA5 NEW YORK • MED. AG. WEBER SHANDWICK NEW YORK • PROD. CO. MEDIAVEST NEW YORK A01/037 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE AUTOMOTIVE AND TRANSPORT A02/004 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • MED. AG. KETCHUM PLEON BERLIN A02/017 70 GUARDIANS OF WINTER • ŠKODA SPAIN • ŠKODA SCOUT 4X4 • ENT./AG. PROXIMITY BARCELONA BARCELONA • PROD. CO. MEDIACOM BARCELONA A02/029 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. WAGGENER EDSTROM NEW YORK • PROD. CO. MINDSHARE NEW YORK HEALTHCARE & WELLBEING A03/008 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES A03/020 THE LUCKY IRON FISH PROJECT • LUCKY IRON FISH • FORTIFIED NUTRITION PRODUCT • ENT./AG. GEOMETRY GLOBAL DUBAI / MEMAC OGILVY DUBAI A03/022 ROCCO SIFFREDI’S VOW OF CHASTITY • RECKITT BENCKISER ITALIA • DUREX • ENT./AG. HAVAS WORLDWIDE MILAN • MED. AG. HAVAS PR MILAN • PROD. CO. INNOV8 DENTSU AEGIS NETWORK MILAN A03/023 HORSE SELLS NASAL STRIP TO HUMANS • GSK • BREATHE RIGHT NASAL STRIPS • ENT./AG. PHD NEW YORK • MED. AG. WEBER SHANDWICK NEW YORK • PROD. CO. PHD NEW YORK LUXURY GOODS, FASHION & BEAUTY A04/004 CALL HER NAME • POLA • RED B.A • ENT./AG. HAKUHODO TOKYO • MED. AG. CYBERCASTING & PR (CCPR) TOKYO A04/010 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO • MED. AG. MATERIAL TOKYO A04/023 CATCALLING YOUR MOM • EVERLAST • EVERLAST • ENT./AG. INDEPENDENCIA LIMA A04/026 CHOOSE BEAUTIFUL • DOVE • PERSONAL CARE • ENT./AG. EDELMAN LONDON / OGILVY & MATHER CHICAGO • MED. AG. EDELMAN LONDON • PROD. CO. PHD LONDON

USA USA AUSTRALIA GERMANY SPAIN USA ARGENTINA UNITED ARAB EMIRATES ITALY USA JAPAN JAPAN PERU UNITED KINGDOM

OTHER CONSUMER PRODUCTS A05/027 KEEP THE FLAME ALIVE • DIAGEO LEBANON • JOHNNIE WALKER • ENT./AG. LEO BURNETT BEIRUT • MED. AG. LEOCOMM BEIRUT • PROD. CO. STARCOM MEDIAVEST GROUP BEIRUT A05/028 COLOR FOR THE COLORBLIND • VALSPAR • PAINT • ENT./AG. FCB CHICAGO A05/037 PRICE OF WATER • COCA-COLA • ARWA • ENT./AG. MEMAC OGILVY DUBAI • PROD. CO. UM MENA DUBAI A05/042 PRICELESS PETS • PURINA / QUATRO PATINHAS NGO • ANIMAL ADOPTION • ENT./AG. NBS RIO DE JANEIRO A05/045 BREATHE AGAIN • XIAO ZHU • AIR PURIFIER • ENT./AG. Y&R SHANGHAI

LEBANON USA UNITED ARAB EMIRATES BRAZIL CHINA

MEDIA, ARTS & ENTERTAINMENT A06/028 TAM’S MUSEUM ON A TROLLEY • TAM MUSEUM • AIRCRAFT MUSEUM • ENT./AG. WUNDERMAN BRAZIL SÃO PAULO A06/043 THE RGB NEWS • ANTENA 1 - OBSERVATOR • BLOOD DONATION • ENT./AG. GEOMETRY GLOBAL BUCHAREST A06/048 THE HIV+ ISSUE • VANGARDIST MAGAZINE • MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA • MED. AG. FREUDS LONDON A06/050 BLACK CATS ON HOLIDAY • LOTO LIBANAIS • LOTO • ENT./AG. IMPACT BBDO DUBAI

BRAZIL ROMANIA SWITZERLAND UNITED ARAB EMIRATES

TRAVEL, TOURISM & LEISURE A07/028 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. MARIE-ANTOINETTE PARIS • PROD. CO. KR MEDIA PARIS A07/041 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. OGILVY PUBLIC RELATIONS BEIJING • PROD. CO. MEDIACOM SHANGHAI A07/042 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO A07/048 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL

FRANCE CHINA BRAZIL ECUADOR

RETAIL & RESTAURANTS A08/004 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • PROD. CO. OMD SYDNEY A08/011 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. ALISON BROD PUBLIC RELATIONS NEW YORK • PROD. CO. HORIZON MEDIA NEW YORK

AUSTRALIA USA

FINANCIAL SERVICES A09/006 THE CONCERT NO ONE WAS WAITING FOR • BBVA • BBVA • ENT./AG. FAHRENHEIT DDB LIMA A09/028 LIGHTNING ROD BILLBOARD • SEGUROS BOLÊVAR • SEGUROS BOLÊVAR • ENT./AG. LEO BURNETT COLOMBIA BOGOTÁ • MED. AG. MB COMUNICACIONES BOGOTÁ • PROD. CO. STARCOM MEDIAVEST COLOMBIA BOGOTÁ

PERU COLOMBIA

TECHNOLOGY & MANUFACTURING A10/004 CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. FUEL COMMUNICATIONS SYDNEY / M&C SAATCHI SYDNEY • MED. AG. FUEL COMMUNICATIONS SYDNEY • PROD. CO. STARCOM MEDIAVEST GROUP SYDNEY A10/026 LIFELIVE • SAMSUNG • GEAR VR • ENT./AG. LEO BURNETT SYDNEY • MED. AG. EDELMAN SYDNEY • PROD. CO. STARCOM MEDIAVEST GROUP SYDNEY A10/040 PERU TE LLAMA • MOVISTAR • COMMUNICATION SERVICES • ENT./AG. Y&R LIMA A10/053 TAXI PATROL • MYTEKSI • MYTEKSI APP • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR A10/054 SUNDAY GRANNIES • VODAFONE ROMANIA • TELECOMMUNICATIONS • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST • PROD. CO. UM ROMANIA BUCHAREST

AUSTRALIA AUSTRALIA PERU MALAYSIA ROMANIA

CHARITY & NOT FOR PROFIT A11/001 GUILT TRIP SUNDAY • SOS CHILDREN’S VILLAGES SWEDEN • MOTHER’S DAY • ENT./AG. RIVER STOCKHOLM SWEDEN A11/024 MORE THAN A COSTUME • DOCTORS OF THE WORLD • DOCTORS OF THE WORLD • ENT./AG. PUBLICIS KAPLAN THALER NEW YORK USA A11/034 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK USA SWEDEN A11/041 A HAIR RAISING MESSAGE • BARNCANCERFONDEN • NON PROFIT ORGANIZATION • ENT./AG. GARBERGS STOCKHOLM A11/049 PROJECT AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO WHITE-COLLAR • SMARTLIFE • GET SMART PROGRAM • ENT./AG. FP7/DXB DUBAI UNITED ARAB EMIRATES A11/058 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GGH LOWE HAMBURG / GRABARZ & PARTNER HAMBURG GERMANY A11/065 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO • MED. AG. CURRENT CHICAGO USA A11/067 COME AND VOTE! • ASOCIATIA PRO DEMOCRATIA • PRO VOTING CAMPAIGN • ENT./AG. LEO BURNETT GROUP BUCHAREST • MED. AG. MSLGROUP THE PRACTICE BUCHAREST • PROD. CO. STARCOM MEDIAVEST GROUP BUCHAREST ROMANIA A11/070 UNPAID SPOKESPERSON • LEGACY • NATIONAL PUBLIC HEALTH FOUNDATION (TOBACCO PREVENTION & CEASTION) • ENT./AG. KETCHUM NEW YORK / 72ANDSUNNY PLAYA VISTA • MED. AG. KETCHUM NEW YORK • PROD. CO. ASSEMBLY NEW YORK USA A11/092 SINGING SAILOR • THE SWEDISH PEACE AND ARBITRATION SOCIETY • SUSTAINABLE PEACE AND HUMAN RIGHTS • ENT./AG. ÅKESTAM HOLST STOCKHOLM SWEDEN A11/103 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK USA A11/106 805 MILLION NAMES • UNITED NATIONS WORLD FOOD PROGRAMME • FIGHTING HUNGER WORLDWIDE • ENT./AG. FORSMAN & BODENFORS GOTHENBURG SWEDEN A11/114 THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT • FASHION REVOLUTION (NGO) • SOCIAL ACTIVATION • ENT./AG. KETCHUM PLEON BERLIN / BBDO GROUP GERMANY BERLIN • MED. AG. KETCHUM PLEON BERLIN GERMANY A11/144 MUMS AND MAIDS • TRANSIENT WORKERS COUNT TOO (TWC2) • TWC2 • ENT./AG. OGILVY & MATHER SINGAPORE SINGAPORE PUBLIC SECTOR A12/003 THE SAD BUS • THE CENTER FOR INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR • BEZPIECZNYAUTOBUS.GOV.PL • ENT./AG. K2 WARSAW A12/011 ANTI-ROBBERY COURSE • NATIONAL POLICE • NATIONAL POLICE • ENT./AG. MCCANN WORLDGROUP COLOMBIA BOGOTÁ • PROD. CO. UM COLOMBIA BOGOTÁ CORPORATE REPUTATION & COMMUNICATION B01/006 CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. FUEL COMMUNICATIONS SYDNEY / M&C SAATCHI SYDNEY • MED. AG. FUEL COMMUNICATIONS SYDNEY • PROD. CO. STARCOM MEDIAVEST GROUP SYDNEY B01/026 THE DAVOS CHALLENGE: WALK FOR EDUCATION • UBS • CORPORATE SOCIAL RESPONSIBILITY • ENT./AG. PUBLICIS PIXELPARK BERLIN / PUBLICIS HAMBURG B01/031 TUVALU • LG ELECTRONICS • SMART TV • ENT./AG. GREY ARGENTINA BUENOS AIRES B01/032 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO • MED. AG. MATERIAL TOKYO B01/042 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. MARIE-ANTOINETTE PARIS • PROD. CO. KR MEDIA PARIS B01/045 TINY POWER PLANT • SIXNINE CO. • FOOTWEAR • ENT./AG. DENTSU YOUNG & RUBICAM BANGKOK B01/059 INFREQUENT FLYERS CLUB • TIGERAIR • INFREQUENT FLYERS CLUB • ENT./AG. MCCANN MELBOURNE B01/064 PERU TE LLAMA • MOVISTAR • COMMUNICATION SERVICES • ENT./AG. Y&R LIMA B01/071 RELOCKLOVE • ORANGE • ORANGE FRANCE • ENT./AG. MARCEL PARIS • PROD. CO. HAVAS MEDIA PUTEAUX B01/090 THE ART OF WAITING • RECLAME AQUI • INSTITUTIONAL • ENT./AG. GREY BRAZIL SÃO PAULO B01/092 TAXI PATROL • MYTEKSI • MYTEKSI APP • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

POLAND COLOMBIA AUSTRALIA GERMANY ARGENTINA JAPAN FRANCE THAILAND AUSTRALIA PERU FRANCE BRAZIL MALAYSIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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PUBLIC RELATIONS SHORTLIST 23

MONDAY / JUNE 22 / 2015

PUBLIC AFFAIRS & LOBBYING B02/003 VOTE FOR US. WE’LL VOTE FOR YOU • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT • MED. AG. LEOCOMM BEIRUT B02/016 GROCERIES NOT GUNS • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO B02/018 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID B02/020 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GRABARZ & PARTNER HAMBURG / GGH LOWE HAMBURG B02/022 TOYS IN MOURNING • UNICEF • INSTITUTIONAL • ENT./AG. ONIRIA/TBWA ASUNCION • MED. AG. VIENTO SUR\URBAN GRUPO DE COMUNICACION ASUNCIÓN B02/032 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK CRISIS COMMUNICATIONS & ISSUE MANAGEMENT B03/002 #TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY • GENERAL MOTORS • CHEVROLET TRUCKS • ENT./AG. FLEISHMANHILLARD ST. LOUIS • MED. AG. FLEISHMAN-HILLARD DALLAS B03/016 SHRED OF DECENCY • DAINTREE PAPER • MARRIAGE EQUALITY • ENT./AG. ROTHCO DUBLIN CORPORATE RESPONSIBILITY B04/010 LIFE SAVING DOT • TALWAR BINDI • BINDI • ENT./AG. GREY GROUP SINGAPORE B04/018 TOUCH THE PICKLE • PROCTER & GAMBLE INDIA • WHISPER SANITARY NAPKINS • ENT./AG. BBDO INDIA MUMBAI B04/023 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. ALISON BROD PUBLIC RELATIONS NEW YORK • PROD. CO. HORIZON MEDIA NEW YORK B04/024 MARCH OF TOYS • KASPERLE • KASPERLE • ENT./AG. BBDO GUATEMALA B04/035 THE RAMP LESSON • DRIVER’S SCHOOL • DRIVING SCHOOL • ENT./AG. VML MÉXICO B04/036 SIDE BY SIDE • SPORT CLUB INTERNACIONAL • GRENAL • ENT./AG. SPORT CLUB INTERNACIONAL PORTO ALEGRE B04/045 COFFEE VS GANGS • MONDELÉZ • KENCO • ENT./AG. J. WALTER THOMPSON LONDON • PROD. CO. PHD LONDON B04/062 THE WORLD’S FIRST BILLBED • MOLTYFOAM • MATTRESSES • ENT./AG. BBDO PAKISTAN LAHORE ENVIRONMENTAL (INCL. SUSTAINABILITY) B05/004 CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. FUEL COMMUNICATIONS SYDNEY / M&C SAATCHI SYDNEY • MED. AG. FUEL COMMUNICATIONS SYDNEY • PROD. CO. STARCOM MEDIAVEST GROUP SYDNEY B05/021 TREE BOOK TREE • PEQUEÑO EDITOR • TREE BOOK TREE • ENT./AG. FCB BUENOS AIRES • MED. AG. NV PRENSA BUENOS AIRES INTERNAL COMMUNICATIONS (INCL. EMPLOYEE ENGAGEMENT) B06/003 THE VERY GOOD WISHES • PUBLICIS GROUPE • PUBLICIS 2015 ANNUAL WISHES • ENT./AG. DIGITASLBI FRANCE PARIS B06/009 ASHES • CAMPOFRIO • INSTITUTIONAL. FIRE LA BUREBA FACTORY. • ENT./AG. MCCANN MADRID

LEBANON CANADA SPAIN GERMANY PARAGUAY USA USA IRELAND SINGAPORE INDIA USA GUATEMALA MEXICO BRAZIL UNITED KINGDOM PAKISTAN AUSTRALIA ARGENTINA FRANCE SPAIN

MEDIA RELATIONS B07/018 THE 30TH ANNIVERSARY OF THE UK’S FIRST MOBILE PHONE CALL • VODAFONE • 30TH ANNIVERSARY OF THE UK’S FIRST MOBILE CALL, THE FIRST EVER CALL ON THE VODAFONE NETWORK • ENT./AG. VODAFONE GROUP LONDON • MED. AG. GOLDEN GOOSE PR LONDON UNITED KINGDOM B07/053 THE WORLD’S TOUGHEST JOB • AMERICAN GREETINGS • CARDSTORE.COM • ENT./AG. MULLEN BOSTON USA B07/054 VITTEL COUCH CONVERTER SERVICE • VITTEL - NESTLÉ WATERS • MINERAL WATER • ENT./AG. OGILVY PARIS • MED. AG. C’EST DIT, C’EST ÉCRIT PARIS • PROD. CO. ZENITHOPTIMEDIA PARIS FRANCE EVENTS & EXPERIENTIAL (INCL. STUNTS) B08/025 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • MED. AG. KETCHUM PLEON BERLIN B08/043 LICHTGRENZE • THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) • CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT • ENT./AG. WHITEVOID BERLIN B08/044 STAY WITH PRIDE • AIRBNB • TRAVEL & ACCOMMODATION • ENT./AG. WHYBIN\TBWA GROUP SYDNEY • MED. AG. N2N COMMUNICATIONS SYDNEY B08/052 HEARING HANDS • SAMSUNG ELECTRONICS TURKEY • SAMSUNG • ENT./AG. LEO BURNETT ISTANBUL • PROD. CO. STARCOM ISTANBUL B08/061 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK B08/092 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID B08/093 THE MARATHON WALKER • WATER FOR AFRICA • CHARITY • ENT./AG. OGILVY PARIS B08/122 PAY PER LOVE • TEATRENEU • PAY PER LOVE • ENT./AG. THE CYRANOS//MCCANN BARCELONA B08/137 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GGH LOWE HAMBURG / GRABARZ & PARTNER HAMBURG B08/139 THE HEARING TEST CONCERT • NEUROTH • HEARING AID • ENT./AG. FCB ZÜRICH • PROD. CO. UM ZÜRICH B08/146 THE RAMP LESSON • DRIVER’S SCHOOL • DRIVING SCHOOL • ENT./AG. VML MÉXICO B08/166 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK B08/174 A KISS IS A STAMP • POSTNL • POSTAL SERVICES • ENT./AG. JOE PUBLIC TAKE-AWAY ADVERTISING AMSTERDAM B08/175 THE BILLBOARD WITH NOTHING TO HIDE • FARM PRIDE FOODS • FREE RANGE EGGS • ENT./AG. GPY&R MELBOURNE • MED. AG. PPR SYDNEY SYDNEY B08/179 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO B08/182 THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT • FASHION REVOLUTION (NGO) • SOCIAL ACTIVATION • ENT./AG. KETCHUM PLEON BERLIN / BBDO GROUP GERMANY BERLIN • MED. AG. KETCHUM PLEON BERLIN B08/191 ZOOLANDER RETURNS TO THE RUNWAY • PARAMOUNT PICTURES • ZOOLANDER 2 • ENT./AG. WME|IMG NEW YORK • MED. AG. CATALYST PUBLIC RELATIONS NEW YORK B08/199 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL B08/204 TOYS IN MOURNING • UNICEF • INSTITUTIONAL • ENT./AG. ONIRIA/TBWA ASUNCION • MED. AG. VIENTO SUR\URBAN GRUPO DE COMUNICACION ASUNCIÓN B08/205 THE VALENTINE EXPERIMENT • ANTHON BERG • ANTHON BERG CHOCOLATE • ENT./AG. ROBERT/BOISEN & LIKE-MINDED COPENHAGEN • MED. AG. ESSENCIUS COPENHAGEN B08/209 MORE THAN A SIGN • DISLIFE • DISABILITY RIGHTS AWARENESS • ENT./AG. Y&R MOSCOW • MED. AG. PROSTOR PR AND CONSULTING MOSCOW CELEBRITY ENDORSEMENT B09/007 PRETZEL BACON CHEESEBURGER - YES, YES, YES • WENDY’S • QUICK SERVICE RESTAURANT • ENT./AG. VML KANSAS CITY • MED. AG. KETCHUM NEW YORK • PROD. CO. STARCOM MEDIAVEST GROUP NEW YORK B09/014 THE WEATHER CHALLENGE • TOYOTA MOTOR EUROPE • AYGO • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • PROD. CO. ZENITHOPTIMEDIA LONDON B09/021 WAKE UP TO EGGS WITH BACON • AMERICAN EGG BOARD • EGGS • ENT./AG. EDELMAN CHICAGO / GREY NEW YORK • MED. AG. EDELMAN CHICAGO • PROD. CO. STARCOM MEDIAVEST GROUP CHICAGO B09/029 SUPPORTING GREATNESS WITH JOCKEY MADBUM UNDERWEAR • JOCKEY • APPAREL • ENT./AG. JOCKEY INTERNATIONAL KENOSHA / ZENO GROUP NEW YORK • PROD. CO. GRP MEDIA CHICAGO B09/038 CELIBACY CHALLENGE • GLAAD, GAY MEN’S HEALTH CRISIS • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI NEW YORK • MED. AG. SWEENEYVESTY NEW YORK B09/040 805 MILLION NAMES • UNITED NATIONS WORLD FOOD PROGRAMME • FIGHTING HUNGER WORLDWIDE • ENT./AG. FORSMAN & BODENFORS GOTHENBURG SPONSORSHIP B10/005 STAY WITH PRIDE • AIRBNB • TRAVEL & ACCOMMODATION • ENT./AG. WHYBIN\TBWA GROUP SYDNEY • MED. AG. N2N COMMUNICATIONS SYDNEY B10/012 MINERS • BANCO DE CHILE • BANCO DE CHILE • ENT./AG. PROLAM Y&R SANTIAGO B10/024 RUNWAY HAIR, YOU CAN WEAR • TRESEMMÉ • HAIRCARE • ENT./AG. EDELMAN LONDON • MED. AG. EDELMAN LONDON B10/033 DACIA SPONSOR DAY - THE SPLIT • RENAULT ITALIA • DACIA • ENT./AG. PUBLICIS CONSULTANTS ITALIA MILAN • MED. AG. PUBLICIS CONSULTANTS ITALIA MILAN • PROD. CO. OMD MILAN LAUNCH OR RE-LAUNCH B11/003 TWINGO STILETTO • RENAULT • FOOTWEAR • ENT./AG. PUBLICIS LISBON B11/004 THE SAD BUS • THE CENTER FOR INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR • BEZPIECZNYAUTOBUS.GOV.PL • ENT./AG. K2 WARSAW B11/011 180 MAKEUP LINE • AVON COMPANY • COSMETICS • ENT./AG. NEWSTYLE SÃO PAULO • MED. AG. FSB COMUNICAÇÕES SAO PAULO B11/012 BOOKBOOK • IKANO RETAIL ASIA • IKEA CATALOGUE • ENT./AG. BBH ASIA PACIFIC SINGAPORE • PROD. CO. OMD SINGAPORE B11/022 CINEMA DELIVERY • CIRKO FILM • FOR SOME INEXPLICABLE REASON • ENT./AG. Y&R BUDAPEST B11/030 IS THIS THE NEXT? • SAMSUNG • GALAXY S6 • ENT./AG. DDB STOCKHOLM • MED. AG. WENDERFALCK STOCKHOLM • PROD. CO. STARCOM MEDIAVEST GROUP STOCKHOLM B11/031 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO • MED. AG. MATERIAL TOKYO B11/032 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. MARIE-ANTOINETTE PARIS • PROD. CO. KR MEDIA PARIS B11/037 STATUE JUST FOR LOVING BEER • BREWERY NATAKHTARI (EFES GEORGIA) • 34 • ENT./AG. LEAVINGSTONE TBILISI B11/052 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • PROD. CO. ZENITHOPTIMEDIA PARIS

GERMANY GERMANY AUSTRALIA TURKEY USA SPAIN FRANCE SPAIN GERMANY SWITZERLAND MEXICO USA THE NETHERLANDS AUSTRALIA BRAZIL GERMANY USA ECUADOR PARAGUAY DENMARK RUSSIA USA SPAIN USA USA USA SWEDEN AUSTRALIA CHILE UNITED KINGDOM ITALY PORTUGAL POLAND BRAZIL SINGAPORE HUNGARY SWEDEN JAPAN FRANCE REPUBLIC OF GEORGIA FRANCE

BRAND VOICE (INCL. STRATEGIC STORYTELLING) BRAZIL B12/012 180 MAKEUP LINE • AVON COMPANY • COSMETICS • ENT./AG. NEWSTYLE SÃO PAULO • MED. AG. FSB COMUNICAÇÕES SAO PAULO AUSTRALIA B12/016 PEPPER HACKER • MARS FOOD AUSTRALIA • DOLMIO • ENT./AG. CLEMENGER BBDO SYDNEY • MED. AG. OGILVY PUBLIC RELATIONS AUSTRALIA SYDNEY • PROD. CO. STARCOM MEDIAVEST GROUP SYDNEY B12/017 FISHER-PRICE: WISHES FOR BABY • FISHER-PRICE • TOYS & BABY GEAR • ENT./AG. WEBER SHANDWICK NEW YORK • MED. AG. WEBER SHANDWICK NEW YORK USA INDIA B12/044 FORTUNE MOTHER EXCHANGE • ADANI WILMAR • EDIBLE OILS AND FOODS • ENT./AG. OGILVY & MATHER MUMBAI B12/050 INSPIRING SPIRIT • SCOOT AIRLINES • AIRLINE • ENT./AG. SAATCHI & SAATCHI SINGAPORE • MED. AG. SWEENEYVESTY SINGAPORE SINGAPORE B12/062 A MESSAGE TO SPACE • HYUNDAI MOTOR COMPANY • BRAND CAMPAIGN • ENT./AG. INNOCEAN WORLDWIDE SEOUL SOUTH KOREA B12/071 DONATION BADGES • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO BRAZIL B12/076 ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT • PROCTER & GAMBLE • FEMCARE PRODUCT • ENT./AG. MSLGROUP NY/ LEO BURNETT TORONTO • MED. AG. MSLGROUP NY • PROD. CO. STARCOM MEDIAVEST GROUP CHICAGO USA B12/080 INTIMATE WORDS • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT MEXICO MEXICO ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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24 PUBLIC RELATIONS SHORTLIST

MONDAY / JUNE 22 / 2015

RESEARCH, DATA ANALYTICS & INSIGHT GENERATION B13/004 CALL HER NAME • POLA • RED B.A • ENT./AG. HAKUHODO TOKYO • MED. AG. CYBERCASTING & PR (CCPR) TOKYO B13/009 NOU-IKUMIN • PROCTER & GAMBLE • PAMPERS • ENT./AG. BLUECURRENT JAPAN TOKYO • MED. AG. BLUECURRENT JAPAN TOKYO B13/019 LUCOZADE SPORT CONDITIONS ZONE • LUCOZADE RIBENA SUNTORY • LUCOZADE SPORT • ENT./AG. GREY LONDON • MED. AG. SPEED COMMUNICATIONS LONDON • PROD. CO. MEDIACOM LONDON USE OF DIGITAL PLATFORMS C01/012 LOOK AT ME • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE SEOUL C01/023 CATSTACAM • MARS PETCARE AUSTRALIA • WHISKAS • ENT./AG. CLEMENGER BBDO SYDNEY • MED. AG. PORTER NOVELLI SYDNEY • PROD. CO. STARCOM MELBOURNE C01/036 STREET VIEW TEST • THE AUTOMOBILE CLUB OF ROMANIA • THEORY TESTS • ENT./AG. PUBLICIS ROMANIA BUCHAREST C01/037 ’LEAVE IT TO US’ REQUEST SYSTEM • AIR NEW ZEALAND • AIR NEW ZEALAND • ENT./AG. ASATSU-DK TOKYO C01/041 WORLD WIDE VAC • ELECTROLUX • HOME APPLIANCES (VACUUM CLEANERS) • ENT./AG. PRIME STOCKHOLM • MED. AG. PRIME STOCKHOLM C01/052 IS THIS THE NEXT? • SAMSUNG • GALAXY S6 • ENT./AG. DDB STOCKHOLM • MED. AG. WENDERFALCK STOCKHOLM • PROD. CO. STARCOM MEDIAVEST GROUP STOCKHOLM C01/062 TINDER SEX TRAFFICKING AWARENESS CAMPAIGN • IMMIGRANT COUNCIL OF IRELAND • SEX TRAFFICKING AWARENESS • ENT./AG. EIGHTYTWENTY DUBLIN C01/065 RUN4TIGER • WWF RUSSIA • TIGER CONSERVATION • ENT./AG. POSSIBLE HUNGRY BOYS MOSCOW C01/082 RELOCKLOVE • ORANGE • ORANGE FRANCE • ENT./AG. MARCEL PARIS • PROD. CO. HAVAS MEDIA PUTEAUX C01/095 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. OGILVY PUBLIC RELATIONS BEIJING • PROD. CO. MEDIACOM SHANGHAI COMMUNITY BUILDING/MANAGEMENT C02/004 PHOTOSHOP MURDER MYSTERY • ADOBE • PHOTOSHOP • ENT./AG. EDELMAN SAN FRANCISCO • MED. AG. EDELMAN SAN FRANCISCO C02/008 CATSTACAM • MARS PETCARE AUSTRALIA • WHISKAS • ENT./AG. CLEMENGER BBDO SYDNEY • MED. AG. PORTER NOVELLI SYDNEY • PROD. CO. STARCOM MELBOURNE C02/026 MOVE THE LUNCH • HEINEKEN • HEINEKEN • ENT./AG. CHICO LATAM BOGOTÁ • MED. AG. COLECTIVO BOGOTÁ C02/027 #THATSONGWHEN • SPOTIFY • STREAMING MUSIC SERVICE • ENT./AG. OGILVY NEW YORK • PROD. CO. VAYNERMEDIA NEW YORK C02/031 SPEAKING EXCHANGE • CNA • LANGUAGE SCHOOL • ENT./AG. FCB BRASIL SÃO PAULO C02/036 THE MOST ECO-FRIENDLY CAMPAIGN EVER • BIOCOOP • ORGANIC PRODUCTS RETAIL • ENT./AG. FRED & FARID PARIS / FRED & FARID GROUP PARIS AUDIENCE TARGETING/ENGAGEMENT (INCL. SOCIAL LISTENING AND CONVERSATIONAL INSIGHT) C03/005 #HAPPYTOHELP • KLM ROYAL DUTCH AIRLINES • #HAPPYTOHELP • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM C03/006 PRETZEL BACON CHEESEBURGER - YES, YES, YES • WENDY’S • QUICK SERVICE RESTAURANT • ENT./AG. VML KANSAS CITY • MED. AG. KETCHUM NEW YORK • PROD. CO. STARCOM MEDIAVEST GROUP NEW YORK C03/023 MAS QUE UN AUTO • TOYOTA • BRAND LOYALTY • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI • PROD. CO. ZENITH NEW YORK INFLUENCER COMMUNICATIONS C04/010 LOS CABOS RESELFIES • MEXICO BOARD OF TOURISM • LOS CABOS, MEXICO • ENT./AG. LAPIZ CHICAGO C04/013 #SPEAKFORTHEM • SAVE THE CHILDREN • CAMPAIGN AGAINST CHILD ABUSE • ENT./AG. MCCANN LIMA

LIONS DAILY NEWS

JAPAN JAPAN UNITED KINGDOM SOUTH KOREA AUSTRALIA ROMANIA JAPAN SWEDEN SWEDEN IRELAND RUSSIA FRANCE CHINA USA AUSTRALIA COLOMBIA USA BRAZIL FRANCE THE NETHERLANDS USA USA USA PERU

RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) C05/003 #APEARFORANAPPLE • SAMSUNG ELECTRONICS BELGIUM • CONSUMER ELECTRONICS • ENT./AG. KETCHUM BRUSSELS / CONTENT COWBOYS ANTWERP • MED. AG. KETCHUM BRUSSELS C05/004 #TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY • GENERAL MOTORS • CHEVROLET TRUCKS • ENT./AG. FLEISHMANHILLARD ST. LOUIS • MED. AG. FLEISHMAN-HILLARD DALLAS C05/010 MORE THAN A COSTUME • DOCTORS OF THE WORLD • DOCTORS OF THE WORLD • ENT./AG. PUBLICIS KAPLAN THALER NEW YORK C05/022 THE JERSEY SELFIE • L’EQUIPE • SPORTS NEWSPAPER • ENT./AG. HAVAS MEDIA PUTEAUX • PROD. CO. HAVAS MEDIA PUTEAUX C05/023 DOWNLOADED WITH #FASTWEB • FASTWEB • INTERNET - OPTICAL FIBER • ENT./AG. M&C SAATCHI MILAN / ISOBAR MILAN C05/033 AUDI LED SCOREBOARD • AUDI • LED LIGHT TECHNOLOGY • ENT./AG. RAZORFISH BERLIN C05/056 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. WAGGENER EDSTROM NEW YORK • PROD. CO. MINDSHARE NEW YORK

BELGIUM USA USA FRANCE ITALY GERMANY USA

USE OF CO-CREATION & USER GENERATED CONTENT C06/007 VOTE FOR US. WE’LL VOTE FOR YOU • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT • MED. AG. LEOCOMM BEIRUT C06/013 #SPEAKFORTHEM • SAVE THE CHILDREN • CAMPAIGN AGAINST CHILD ABUSE • ENT./AG. MCCANN LIMA C06/029 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON • MED. AG. PORTER NOVELLI NEW YORK C06/047 ASSASSIN’S CREED UNITY • UBISOFT • VIDEO GAME • ENT./AG. SID LEE PARIS C06/049 #LITTLEMONEYBIGFUN • KFC • RESTAURANT CHAIN • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST / MRM//MCCANN BUCHAREST • PROD. CO. UM ROMANIA BUCHAREST C06/050 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. OGILVY PUBLIC RELATIONS BEIJING • PROD. CO. MEDIACOM SHANGHAI

LEBANON PERU USA FRANCE ROMANIA CHINA

INNOVATIVE USE OF SOCIAL OR COMMUNITY C07/006 PHOTOSHOP MURDER MYSTERY • ADOBE • PHOTOSHOP • ENT./AG. EDELMAN SAN FRANCISCO • MED. AG. EDELMAN SAN FRANCISCO C07/013 DON’T TRADE ME • PAW JUSTICE • ANIMAL WELFARE ORGANISATION • ENT./AG. DDB GROUP NEW ZEALAND AUCKLAND • MED. AG. BEAT COMMUNICATIONS AUCKLAND • PROD. CO. OMD AUCKLAND C07/038 HIDDEN MESSAGES • INSTITUTO MARIA DA PENHA • VIOLENCE AGAINST WOMEN • ENT./AG. AFRICA SÃO PAULO C07/046 THE VOICE DONOR 2.0 • TENCENT • WECHAT • ENT./AG. PUBLICIS GUANGZHOU C07/052 SUNDAY GRANNIES • VODAFONE ROMANIA • TELECOMMUNICATIONS • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST • PROD. CO. UM ROMANIA BUCHAREST MULTI-MARKETS CAMPAIGNS D01/022 CHOOSE BEAUTIFUL • DOVE • PERSONAL CARE • ENT./AG. EDELMAN LONDON / OGILVY & MATHER CHICAGO • MED. AG. EDELMAN LONDON • PROD. CO. PHD LONDON TERRITORY MARKETING & COMMUNICATION (INCL. CITY/REGION/COUNTRY BRANDING, ETC.) D02/004 LICHTGRENZE • THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) • CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT • ENT./AG. WHITEVOID BERLIN D02/015 ARUBA IMAGE BANK • ARUBA • ARUBA TOURISM • ENT./AG. GREY BRAZIL SÃO PAULO

USA NEW ZEALAND BRAZIL CHINA ROMANIA UNITED KINGDOM GERMANY BRAZIL

INTEGRATED CAMPAIGN LED BY PR E01/005 VOTE FOR US. WE’LL VOTE FOR YOU • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT • MED. AG. LEOCOMM BEIRUT LEBANON E01/013 CHEETEAU • FRITO-LAY • CHEETOS • ENT./AG. KETCHUM SAN FRANCISCO • MED. AG. KETCHUM SAN FRANCISCO USA E01/019 BUDWEISER: MAKE OPENING DAY A NATIONAL HOLIDAY • AB-INBEV • BEER • ENT./AG. WEBER SHANDWICK NEW YORK • MED. AG. WEBER SHANDWICK NEW YORK • PROD. CO. STARCOM MEDIAVEST GROUP NEW YORK USA E01/021 ONE RAND MAN • SANLAM • SANLAM • ENT./AG. KING JAMES GROUP CAPE TOWN • MED. AG. ATMOSPHERE COMMUNICATIONS CAPE TOWN SOUTH AFRICA E01/030 DOVE #SPEAKBEAUTIFUL • DOVE • PUBLIC MESSAGE • ENT./AG. EDELMAN NEW YORK • MED. AG. EDELMAN NEW YORK USA E01/031 SHARE THE LOAD • PROCTER & GAMBLE INDIA • ARIEL MATIC • ENT./AG. BBDO INDIA MUMBAI INDIA E01/062 MISSION 22: WAR AT HOME • ELDER HEART • MISSION 22 • ENT./AG. CP+B MIAMI USA COLOMBIA E01/063 MOVE THE LUNCH • HEINEKEN • HEINEKEN • ENT./AG. CHICO LATAM BOGOTÁ • MED. AG. COLECTIVO BOGOTÁ USA E01/068 NEWCASTLE BROWN ALE’S “BAND OF BRANDS” • HEINEKEN USA • NEWCASTLE BROWN ALE • ENT./AG. FAST HORSE MINNEAPOLIS / DROGA5 NEW YORK • MED. AG. FAST HORSE MINNEAPOLIS • PROD. CO. MEDIAVEST NEW YORK E01/079 ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT • PROCTER & GAMBLE • FEMCARE PRODUCT • ENT./AG. MSLGROUP NY/ LEO BURNETT TORONTO • MED. AG. MSLGROUP NY • PROD. CO. STARCOM MEDIAVEST GROUP CHICAGO USA COSTS/CREATIVE PERFORMANCE PR CAMPAIGN E02/005 #SEATBELTB00BING • THE AUTOMOBILE CLUB OF ROMANIA • PUBLIC AWARENESS • ENT./AG. PUBLICIS ROMANIA BUCHAREST E02/006 THE SAD BUS • THE CENTER FOR INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR • BEZPIECZNYAUTOBUS.GOV.PL • ENT./AG. K2 WARSAW E02/007 3 PREGNANT DADS • THE BOOK OF EVERYONE • PERSONALISED BOOKS • ENT./AG. THE BOOK OF EVERYONE LONDON • MED. AG. LITTLE BIRD PR BOURNEMOUTH E02/013 HEARING HANDS • SAMSUNG ELECTRONICS TURKEY • VIDEO CALL CENTRE • ENT./AG. LEO BURNETT ISTANBUL • PROD. CO. STARCOM ISTANBUL E02/029 EMOTICOKE • THE COCA-COLA COMPANY • COCA-COLA • ENT./AG. DDB EJE SAN JUAN E02/035 BLINDFOLD RIDE • HIRAKATA PARK • AMUSEMENT PARK • ENT./AG. HAKUHODO PRODUCTS TOKYO / HAKUHODO TOKYO E02/049 ESCORT MEN • FC ZÜRICH WOMEN • CHAMPIONS LEAGUE CAMPAIGN • ENT./AG. FREUNDLICHE GRÜSSE ZÜRICH E02/050 RED PHONE • TELMA TV • CORPORATE • ENT./AG. NEW MOMENT NEW IDEAS COMPANY SKOPJE E02/051 THE MARATHON WALKER • WATER FOR AFRICA • CHARITY • ENT./AG. OGILVY PARIS

ROMANIA POLAND UNITED KINGDOM TURKEY PUERTO RICO JAPAN SWITZERLAND MACEDONIA FRANCE

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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JOIN US AT OUR SEMINAR:

PLAY TO WIN: DISRUPTIVE TACTICS; REINVENTING THE FIELD OF PLAY WITH SIR DAVE BRAILSFORD 1300, TUESDAY 23 JUNE GRAND AUDI

#DisruptiveInnovation @dentsuaegis

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LIONS DAILY NEWS

SHORTLIST 27

MONDAY / JUNE 22 / 2015

OUTDOOR FOODS A01/022 LITTLE GIRL • FREDDO • ICE CREAM • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/024 CABBAGE • DANONE • DANETTE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/025 BEET • DANONE • DANETTE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/044 BE PREPARED • FERRERO ASIA • TIC TAC • ENT./AG. NUDEJEH BANGKOK / GREY THAILAND BANGKOK A01/059 ELECTRIC EELS • BLUE DRAGON • BLUE DRAGON • ENT./AG. J. WALTER THOMPSON LONDON

THAILAND UNITED KINGDOM

DRINKS (ALCOHOLIC & NON-ALCOHOLIC) A02/022 COCA-COLA TOGETHER LOVE • THE COCA-COLA COMPANY • DRINKS • ENT./AG. OGILVY PARIS • MED. AG. MEDIACOM GERMANY DÜSSELDORF • PROD. CO. HSI PRODUCTIONS LOS ANGELES

FRANCE

A02/023 COCA-COLA TOGETHER PEACE • THE COCA-COLA COMPANY • DRINKS • ENT./AG. OGILVY PARIS • MED. AG. MEDIACOM GERMANY DÜSSELDORF • PROD. CO. HSI PRODUCTIONS LOS ANGELES

FRANCE

A02/068 SELFIE • BACKUS - SAB MILLER • PILSEN CALLAO • ENT./AG. PUBLICIS PERU LIMA

PERU

HOUSEHOLD A03/019 MINESTRONE SOUP • 3M SINGAPORE • SCOTCHGARD CARPET & RUG PROTECTOR • ENT./AG. LOWE SINGAPORE

SINGAPORE

A03/020 OLIVE OIL & BALSAMIC VINEGAR • 3M SINGAPORE • SCOTCHGARD CARPET & RUG PROTECTOR • ENT./AG. LOWE SINGAPORE

SINGAPORE

A03/021 SANGRIA • 3M SINGAPORE • SCOTCHGARD CARPET & RUG PROTECTOR • ENT./AG. LOWE SINGAPORE

SINGAPORE

A03/042 NEW WILL HAVE TO WAIT (SOLDIERS) • HENKEL • LOCTITE SUPER GLUE • ENT./AG. HEIMAT BERLIN

GERMANY

HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL A04/008 COW • ARCELIK • BUILT IN SERIES • ENT./AG. Y&R ISTANBUL • MED. AG. MINDSHARE ISTANBUL

TURKEY

A04/009 SHEEP • ARCELIK • BUILT IN SERIES • ENT./AG. Y&R ISTANBUL • MED. AG. MINDSHARE ISTANBUL

TURKEY

A04/023 BRENDAN O • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

A04/024 CIELO D • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

A04/025 JIRASAK P • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

A04/026 COLE R • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

A04/027 TEPPO K • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK A04/062 POLICE CALLING ALARM • ZYNEK TECHNOLOGIES CO. • CHUANGO • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

USA THAILAND

A04/063 SUJIHIKI • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

A04/064 SHOTOH • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

A04/065 GYUTOH • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

A04/069 NEWBORN • CASIO SINGAPORE • DIGITAL CAMERA • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

A04/070 SKY DIVERS • CASIO SINGAPORE • DIGITAL CAMERA • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

A04/071 BIG CATCH • CASIO SINGAPORE • DIGITAL CAMERA • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

A04/080 ASPARAGUS • BSH • OVEN • ENT./AG. MEDINA TURGUL DDB ISTANBUL • PROD. CO. MOONSHOT PRODUCTION ISTANBUL

TURKEY

COSMETICS & BEAUTY, TOILETRIES & PHARMACY A05/015 OCTOPUS • SAND-M INTERNATIONAL CO. • SAND-M SENNA CAPSULE • ENT./AG. MCCANN WORLDGROUP BANGKOK • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

THAILAND

A05/016 FROG • SAND-M INTERNATIONAL CO. • SAND-M SENNA CAPSULE • ENT./AG. MCCANN WORLDGROUP BANGKOK • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

THAILAND

A05/017 RABBIT • SAND-M INTERNATIONAL CO. • SAND-M SENNA CAPSULE • ENT./AG. MCCANN WORLDGROUP BANGKOK • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

THAILAND

A05/028 CRYING AIRPLANE • EMS • DIAPER RASH CREAM • ENT./AG. WE SÃO PAULO A05/029 CRYING RESTAURANT • EMS • DIAPER RASH CREAM • ENT./AG. WE SÃO PAULO

BRAZIL BRAZIL

A05/042 BIRTHDAY • KONIMEX • PARAMEX • ENT./AG. OGILVY INDONESIA JAKARTA • MED. AG. MINDSHARE JAKARTA

INDONESIA

A05/043 SALE • KONIMEX • PARAMEX • ENT./AG. OGILVY INDONESIA JAKARTA • MED. AG. MINDSHARE JAKARTA

INDONESIA

CLOTHING, FOOTWEAR & ACCESSORIES A06/007 ENDURO • BMW • ENDURO HELMET • ENT./AG. PUBLICIS MEXICO MEXICO CITY • MED. AG. VIZEUM MEXICO MEXICO CITY

MEXICO

A06/008 RACE • BMW • RACE HELMET • ENT./AG. PUBLICIS MEXICO MEXICO CITY • MED. AG. VIZEUM MEXICO MEXICO CITY

MEXICO

MISCELLANEOUS A07/018 CYAN • ECOFILL • ECOFILL INK CARTRIDGES • ENT./AG. OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

A07/019 MAGENTA • ECOFILL • ECOFILL INK CARTRIDGES • ENT./AG. OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

A07/020 YELLOW • ECOFILL • ECOFILL INK CARTRIDGES • ENT./AG. OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

A07/021 BLACK • ECOFILL • ECOFILL INK CARTRIDGES • ENT./AG. OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

CARS & AUTOMOTIVE SERVICES A08/004 BIKER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A08/005 MOTOCROSS RIDER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A08/006 RACER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A08/042 OK • FIAT • FIAT 500 • ENT./AG. MADE MEXICO CITY

MEXICO

A08/043 TUMBS UP • FIAT • FIAT 500 • ENT./AG. MADE MEXICO CITY

MEXICO

A08/044 CONFUSING INDIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A08/045 CONFUSING IRANIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A08/046 CONFUSING ARAB • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A08/074 HEAVEN • AUDI • AUTOMOBILE • ENT./AG. TRIBAL WORLDWIDE ISTANBUL ISTANBUL

TURKEY

A08/075 HELL • AUDI • AUTOMOBILE • ENT./AG. TRIBAL WORLDWIDE ISTANBUL ISTANBUL

TURKEY

A08/087 SMART FOR TWO YOKO • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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The International Communications Consultancy Organisation is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia.

Collectively, these associations represent over 2,000 PR firms. www.iccopr.com @ICCOpr #WeLovePR

ICCO welcomes you to The House of PR at the Cannes Lions International Festival of Creativity!

The House of PR is a place for you to meet prominent representatives from the industry and learn more about ICCO international activities.

Come and visit us in Cabana 11 next to the Palais between 22nd – 24th June 2015

Proudly Sponsors

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LIONS DAILY NEWS

OUTDOOR SHORTLIST 29

MONDAY / JUNE 22 / 2015

CARS & AUTOMOTIVE SERVICES A08/088 SMART FOR TWO SNAKE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

A08/089 SMART FOR TWO JACKIE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

A08/126 HYDRANT • MITSUBISHI MOTORS • ALL NEW OUTLANDER WITH REARVIEW CAMERA • ENT./AG. AFRICA SÃO PAULO

BRAZIL

A08/127 BUSH • MITSUBISHI MOTORS • ALL NEW OUTLANDER WITH REARVIEW CAMERA • ENT./AG. AFRICA SÃO PAULO

BRAZIL

RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS A09/010 DRUMSTICK • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

A09/011 BURGER • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

A09/012 FRENCH FRIES • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

A09/013 BIG MAC • MCDONALD´S • ICONIC PRODUCTS • ENT./AG. TBWA\PARIS

FRANCE

A09/014 FRENCH FRIES • MCDONALD´S • ICONIC PRODUCTS • ENT./AG. TBWA\PARIS

FRANCE

A09/040 SHOE • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A09/041 SHIRT • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A09/042 BIKINI • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A09/072 BALL • IKEA PORTUGAL • CHRISTMAS DECORATIONS • ENT./AG. TBWA\LISBOA

PORTUGAL

A09/073 STAR • IKEA PORTUGAL • CHRISTMAS DECORATIONS • ENT./AG. TBWA\LISBOA

PORTUGAL

A09/074 BIRD • IKEA PORTUGAL • CHRISTMAS DECORATIONS • ENT./AG. TBWA\LISBOA

PORTUGAL

TRAVEL, TRANSPORT & TOURISM A10/023 BEACH • THAI AIRASIA • THAI AIR ASIA DOMESTIC CAMPAIGN • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

A10/024 MOUNTAIN • THAI AIRASIA • THAI AIR ASIA DOMESTIC CAMPAIGN • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

A10/028 FIREMEN • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

A10/029 PARAMEDICS • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

A10/030 PIZZA DELIVERYMEN • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

A10/040 DOG • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A10/041 BABY • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A10/042 SQUIRREL • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A10/043 MOTHS • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

ENTERTAINMENT & LEISURE A11/012 TOY SOLDIERS • ZÜRICH CHAMBER ORCHESTRA • CONCERT • ENT./AG. HAVAS WORLDWIDE ZÜRICH

SWITZERLAND

A11/016 NAPALM • MUSEO MEMORIA Y TOLERANCIA • MUSEO MEMORIA Y TOLERANCIA • ENT./AG. MADE MEXICO CITY

MEXICO

A11/017 WWII • MUSEO MEMORIA Y TOLERANCIA • MUSEO MEMORIA Y TOLERANCIA • ENT./AG. MADE MEXICO CITY

MEXICO

A11/018 NGUYEN • MUSEO MEMORIA Y TOLERANCIA • MUSEO MEMORIA Y TOLERANCIA • ENT./AG. MADE MEXICO CITY

MEXICO

A11/047 THE 2008 CHINA EARTHQUAKE • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

A11/048 THE OSAMA BIN LADEN RAID • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

A11/049 THE BIRTH OF THE ROYAL BABY • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

PUBLICATIONS & MEDIA A12/027 HAMBURGER • PENGUIN - COMPANHIA DAS LETRAS • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

A12/028 HOTDOG • PENGUIN - COMPANHIA DAS LETRAS • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

A12/049 GLAMAZON • PRIME TV • TELEVISION PROGRAMME ADVERTISING • ENT./AG. FCB NEW ZEALAND AUCKLAND A12/086 ELTON • NEWS UK • SUNDAY TIMES • ENT./AG. GREY LONDON

NEW ZEALAND UNITED KINGDOM

A12/087 BRANSON • NEWS UK • SUNDAY TIMES • ENT./AG. GREY LONDON

UNITED KINGDOM

A12/088 COWELL • NEWS UK • SUNDAY TIMES • ENT./AG. GREY LONDON

UNITED KINGDOM

BANKING, INVESTMENT & INSURANCE A13/007 JAMAICA / SCOTLAND • HANSEMERKUR KRANKENVERSICHERUNG • HEALTH INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

A13/008 SWEDEN / DENMARK • HANSEMERKUR KRANKENVERSICHERUNG • HEALTH INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

BUSINESS EQUIPMENT & SERVICES A14/008 DHL HANDS - RIPPED • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE

INDIA

A14/009 DHL HANDS - CUTTER • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE

INDIA

A14/010 DHL HANDS - SCISSORS • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE A14/015 TITANIC • ADVERTISING ASSOCIATION OF BAHIA • BILLBOARD ADVERTISING • ENT./AG. PROPEG SALVADOR

INDIA BRAZIL

A14/016 POPE • ADVERTISING ASSOCIATION OF BAHIA • BILLBOARD ADVERTISING • ENT./AG. PROPEG SALVADOR

BRAZIL

A14/018 MICHAEL JACKSON • ADVERTISING ASSOCIATION OF BAHIA • BILLBOARD ADVERTISING • ENT./AG. PROPEG SALVADOR

BRAZIL

COMMERCIAL PUBLIC SERVICES A15/013 CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - LIVING ROOM • CENTER FOR PSYCHO. RESEARCH, SHENYANG • CENTER FOR PSYCHO. RESEARCH, SHENYANG • ENT./AG. OGILVY BEIJING • MED. AG. MINDSHARE BEIJING

CHINA

A15/014 CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - DINING TABLE • CENTER FOR PSYCHO. RESEARCH, SHENYANG • CENTER FOR PSYCHO. RESEARCH, SHENYANG • ENT./AG. OGILVY BEIJING • MED. AG. MINDSHARE BEIJING

CHINA

A15/015 CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG PHONE WALL CAMPAIGN - BEDROOM • CENTER FOR PSYCHO. RESEARCH, SHENYANG • CENTER FOR PSYCHO. RESEARCH, SHENYANG • ENT./AG. OGILVY BEIJING • MED. AG. MINDSHARE BEIJING CHINA A15/044 BASEMENT • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

CORPORATE IMAGE & COMMUNICATION A16/002 IKEA GREEN SOLUTIONS • IKEA BELGIUM • IKEA • ENT./AG. DDB BRUSSELS A16/012 STARBUCKS AND GO • STARBUCKS • INSTITUTIONAL BRAND CAMPAIGN • ENT./AG. RAI PROPAGANDA SÃO PAULO A16/019 SINKBOY • COLGATE - PALMOLIVE • COLGATE • ENT./AG. RED FUSE COMMUNICATIONS NEW YORK / Y&R NEW YORK • MED. AG. MEC SAN JUAN

BELGIUM BRAZIL USA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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LIONS DAILY NEWS

OUTDOOR SHORTLIST 31

MONDAY / JUNE 22 / 2015

FUNDRAISING, DONATIONS & APPEALS, CHARITIES, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES A17/014 KNITTING • AIDES • AIDS PREVENTION • ENT./AG. TBWA\PARIS

FRANCE

A17/015 PEAS • AIDES • AIDS PREVENTION • ENT./AG. TBWA\PARIS

FRANCE

A17/016 PUZZLE • AIDES • AIDS PREVENTION • ENT./AG. TBWA\PARIS

FRANCE

A17/017 PEARLS • AIDES • AIDS PREVENTION • ENT./AG. TBWA\PARIS

FRANCE

A17/018 SKATEBOARD • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

A17/019 ICE CREAM • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

A17/020 SHIRTLESS • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

A17/060 LOLLIPOP • SANTA CASA DE MISERICÎRDIA • ANTI-OBESITY • ENT./AG. Y&R SÃO PAULO

BRAZIL

A17/116 B&W DRESS • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A17/117 BLUE DRESS • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A17/118 PULLOVER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A17/119 SWEATER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A17/120 TUNIC • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A17/161 CLAWS • EVOLVE • EVOLVE • ENT./AG. MCCANN ERICKSON NEW YORK

USA

A17/162 BALLOONS • EVOLVE • EVOLVE • ENT./AG. MCCANN ERICKSON NEW YORK

USA

A17/168 NEIGHBOUR • INNOCENCE IN DANGER • PROTECTING CHILDREN FROM ABUSE • ENT./AG. ROSAPARK PARIS • PROD. CO. WANDA PRODUCTIONS SAINT-DENIS LA PLAINE CEDEX

FRANCE

A17/169 FATHER • INNOCENCE IN DANGER • PROTECTING CHILDREN FROM ABUSE • ENT./AG. ROSAPARK PARIS • PROD. CO. WANDA PRODUCTIONS SAINT-DENIS LA PLAINE CEDEX

FRANCE

A17/170 COACH • INNOCENCE IN DANGER • PROTECTING CHILDREN FROM ABUSE • ENT./AG. ROSAPARK PARIS • PROD. CO. WANDA PRODUCTIONS SAINT-DENIS LA PLAINE CEDEX

FRANCE

A17/180 1984 • NEW ZEALAND BOOK COUNCIL • NEW ZEALAND BOOK COUNCIL • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

A17/181 ROMEO AND JULIET • NEW ZEALAND BOOK COUNCIL • NEW ZEALAND BOOK COUNCIL • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

A17/182 THE BIBLE • NEW ZEALAND BOOK COUNCIL • NEW ZEALAND BOOK COUNCIL • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

A17/203 SPONGE CHILDREN KITCHEN • SAVE THE CHILDREN • SOCIAL AWARENESS • ENT./AG. EL TAIER / TRIBU DDB GUATEMALA CITY A17/209 THE HIV POSITIVE POSTER • GIV (LIFE SUPPORT GROUP) • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO

GUATEMALA BRAZIL

A17/225 DAD 1 • UNICEF • UNICEF • ENT./AG. OGILVY & MATHER CHILE SANTIAGO

CHILE

A17/226 DAD 2 • UNICEF • UNICEF • ENT./AG. OGILVY & MATHER CHILE SANTIAGO

CHILE

FOODS B01/008 LITTLE GIRL • FREDDO • ICE CREAM • ENT./AG. Y&R SÃO PAULO

BRAZIL

B01/045 PARROT • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B01/046 RAKE • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B01/047 BEES • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B01/064 PIG - KAMASUTRA • DE CABRON • PEPPER • ENT./AG. AFRICA SÃO PAULO

BRAZIL

B01/065 COW - KAMASUTRA • DE CABRON • PEPPER • ENT./AG. AFRICA SÃO PAULO

BRAZIL

DRINKS (ALCOHOLIC & NON-ALCOHOLIC) B02/001 SOCCER • FARNHAM ALE & LAGER • BEERS • ENT./AG. LG2 QUÉBEC

CANADA

B02/002 SPOUSE • FARNHAM ALE & LAGER • BEERS • ENT./AG. LG2 QUÉBEC

CANADA

B02/031 SELFIE • BACKUS - SAB MILLER • PILSEN CALLAO • ENT./AG. PUBLICIS PERU LIMA

PERU

B02/032 CROSSROADS FIST BUMP – RACE • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

B02/034 CROSSROADS FIST BUMP – RELIGION • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

B02/056 DRESS • HUNNEN • BEER • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

HOUSEHOLD B03/001 SPAGHETTI • KAO MALAYSIA • MAGICLEAN • ENT./AG. DENTSU MALAYSIA KUALA LUMPUR

MALAYSIA

B03/002 TATTOO • KAO MALAYSIA • MAGICLEAN • ENT./AG. DENTSU MALAYSIA KUALA LUMPUR

MALAYSIA

B03/007 FLOWER DOG • RECKITT BENCKISER • AIRWICK • ENT./AG. HAVAS WORLDWIDE VALE MEXICO B03/013 SKYTRAIN • KAO COMMERCIAL THAILAND • ATTACK AROMA DETERGENT • ENT./AG. DENTSU (THAILAND) BANGKOK • MED. AG. DENTSU MEDIA THAILAND BANGKOK

MEXICO THAILAND

B03/014 THEATER • KAO COMMERCIAL THAILAND • ATTACK AROMA DETERGENT • ENT./AG. DENTSU (THAILAND) BANGKOK • MED. AG. DENTSU MEDIA THAILAND BANGKOK

THAILAND

B03/015 CLASSROOM • KAO COMMERCIAL THAILAND • ATTACK AROMA DETERGENT • ENT./AG. DENTSU (THAILAND) BANGKOK • MED. AG. DENTSU MEDIA THAILAND BANGKOK

THAILAND

B03/027 MEAT • 3M • SCOTCH-BRITE / HEAVY DUTY SCRUB SPONGE • ENT./AG. BBDO MEXICO

MEXICO

B03/028 EGG • 3M • SCOTCH-BRITE / HEAVY DUTY SCRUB SPONGE • ENT./AG. BBDO MEXICO

MEXICO

B03/029 SALMON • 3M • SCOTCH-BRITE / HEAVY DUTY SCRUB SPONGE • ENT./AG. BBDO MEXICO

MEXICO

B03/033 ICE CREAM • BREEZE • LAUNDRY DETERGENT • ENT./AG. LOWE SINGAPORE

SINGAPORE

B03/034 HOT CHOCOLATE • BREEZE • LAUNDRY DETERGENT • ENT./AG. LOWE SINGAPORE

SINGAPORE

B03/035 INK • BREEZE • LAUNDRY DETERGENT • ENT./AG. LOWE SINGAPORE

SINGAPORE

B03/039 JUDITE • TEKBOND • SUPER GLUE • ENT./AG. Y&R SÃO PAULO

BRAZIL

B03/040 NOEMIA • TEKBOND • SUPER GLUE • ENT./AG. Y&R SÃO PAULO

BRAZIL

B03/041 MIRTES • TEKBOND • SUPER GLUE • ENT./AG. Y&R SÃO PAULO

BRAZIL

B03/070 FAST LIGHTING CHARCOAL- CHEETAH • KINGSFORD • FAST LIGHTING CHARCOAL • ENT./AG. ALMA DDB MIAMI • PROD. CO. GARRIGOSA STUDIOS BARCELONA

USA

B03/071 FAST LIGHTING CHARCOAL- RUNNER • KINGSFORD • FAST LIGHTING CHARCOAL • ENT./AG. ALMA DDB MIAMI • PROD. CO. GARRIGOSA STUDIOS BARCELONA

USA

B03/075 PANDA • THE CLOROX COMPANY • GREEN WORKS • ENT./AG. ALMA DDB MIAMI

USA

HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL B04/045 AUBERGINE • DE’LONGHI GROUP - KENWOOD • KITCHEN APPLIANCES (KITCHEN MACHINE) • ENT./AG. J. WALTER THOMPSON DUBAI • MED. AG. MEDIACOM MENA DUBAI B04/070 WORKERS • SAMSUNG ELECTRONICS ITALIA SPA • MINI CAMERA • ENT./AG. J. WALTER THOMPSON ITALY MILAN • MED. AG. STARCOM MEDIAVEST GROUP MILAN

UNITED ARAB EMIRATES ITALY

B04/071 KISS • SAMSUNG ELECTRONICS ITALIA SPA • MINI CAMERA • ENT./AG. J. WALTER THOMPSON ITALY MILAN • MED. AG. STARCOM MEDIAVEST GROUP MILAN

ITALY

B04/082 COUPLE • SODIMAC • OZOM • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B04/083 FAT • SODIMAC • OZOM • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B04/084 FISH • SODIMAC • OZOM • ENT./AG. PROLAM Y&R SANTIAGO

CHILE ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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What’s next is here.

Welcome to a world where “anywhere” becomes your creative canvas. That’s the world of holographic computing.

Tuesday 23 June, 13:00 Debussy Theatre

Look for Us: Microsoft Beach Club, on the Promenade de la Croisette, across from The Carlton Hotel.

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LIONS DAILY NEWS

OUTDOOR SHORTLIST 33

MONDAY / JUNE 22 / 2015

HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO-VISUAL B04/091 KALLAX • IKEA • IKEA • ENT./AG. DDB GROUP HAMBURG

GERMANY

B04/114 OFFICE • PHILIPS • COMPACT GO VACCUM CLEANER • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

B04/116 BEDROOM • PHILIPS • COMPACT GO VACCUM CLEANER • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

B04/124 +5 • TOK&STOK • FURNITURE • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

B04/125 6-8 • TOK&STOK • FURNITURE • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

B04/133 BUS • CKGADGET • AUDIOGEAR • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

B04/169 HELLO KITTY • DURACELL • HOME ELECTRONICS & AUDIO-VISUAL • ENT./AG. GREY LONDON

UNITED KINGDOM

B04/170 MONKEY • DURACELL • HOME ELECTRONICS & AUDIO-VISUAL • ENT./AG. GREY LONDON

UNITED KINGDOM

B04/171 CLASSIC ROBOT • DURACELL • HOME ELECTRONICS & AUDIO-VISUAL • ENT./AG. GREY LONDON

UNITED KINGDOM

COSMETICS & BEAUTY, TOILETRIES & PHARMACY B05/035 ALEX • MILLIMED THAILAND • THROATSIL • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

B05/036 RAMSAY • MILLIMED THAILAND • THROATSIL • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

B05/037 TYLER • MILLIMED THAILAND • THROATSIL • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

B05/054 FIGHT YOUR AGE • BODY SHAPE CORPORATION GROUP • HAIR MAX SHAMPOO • ENT./AG. J. WALTER THOMPSON BANGKOK

THAILAND

B05/058 CHURCH -BALL • BAYER BRASIL • CAFIASPIRIN • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/059 CARPET - WINE • BAYER BRASIL • CAFIASPIRIN • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/060 CAR - VASE • BAYER BRASIL • CAFIASPIRIN • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/061 NELSON’S FOOT • BAYER BRASIL • DR. SCHOLL’S • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/062 ANNA’S FOOT • BAYER BRASIL • DR. SCHOLL’S • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/063 JOSE’S FOOT • BAYER BRASIL • DR. SCHOLL’S • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B05/067 BARBER SPA 1 • PROCTER & GAMBLE • THE ART OF SHAVING • ENT./AG. BBDO NEW YORK B05/075 FINE LINE • POPULATION SERVICES INTERNATIONAL • LOVERS+ CONDOMS • ENT./AG. JOE PUBLIC UNITED JOHANNESBURG B05/083 PLANE • DUREX • CONDOM-MUTUAL CLIMAX • ENT./AG. HAVAS WORLDWIDE ISTANBUL • MED. AG. HAVAS MEDIA TURKEY ISTANBUL

USA SOUTH AFRICA TURKEY

B05/084 TRAIN • DUREX • CONDOM-MUTUAL CLIMAX • ENT./AG. HAVAS WORLDWIDE ISTANBUL • MED. AG. HAVAS MEDIA TURKEY ISTANBUL

TURKEY

B05/101 WAITING ROOM • PFIZER CANADA • PREPARATION H • ENT./AG. Y&R TORONTO

CANADA

B05/120 SAILOR • X SENSE MEN • X SENSE MEN DE ALL NUTRITION • ENT./AG. PROLAM Y&R SANTIAGO B05/121 FIGHTER • X SENSE MEN • X SENSE MEN DE ALL NUTRITION • ENT./AG. PROLAM Y&R SANTIAGO

CHILE CHILE

B05/128 FACE & BODY - HANDLEBAR MOUSTACHE • SINBO • TRIMMER/PERSONAL CARE • ENT./AG. TBWA\ISTANBUL

TURKEY

B05/129 FACE & BODY - BRAID BEARD • SINBO • TRIMMER/PERSONAL CARE • ENT./AG. TBWA\ISTANBUL

TURKEY

B05/163 HEART • RECKITT BENCKISER (INDIA) • DUREX REALFEEL CONDOMS • ENT./AG. CREATIVELAND ASIA MUMBAI

INDIA

B05/164 GUT • RECKITT BENCKISER (INDIA) • DUREX REALFEEL CONDOMS • ENT./AG. CREATIVELAND ASIA MUMBAI

INDIA

B05/165 BRAIN • RECKITT BENCKISER (INDIA) • DUREX REALFEEL CONDOMS • ENT./AG. CREATIVELAND ASIA MUMBAI

INDIA

CLOTHING, FOOTWEAR & ACCESSORIES B06/033 BABY SELFIE SAWYER • CARTA BRANCA • BABY CLOTHES • ENT./AG. AFRICA SÃO PAULO

BRAZIL

B06/034 BABY SELFIE KIM • CARTA BRANCA • BABY CLOTHES • ENT./AG. AFRICA SÃO PAULO

BRAZIL

B06/035 BABY SELFIE BOBBY • CARTA BRANCA • BABY CLOTHES • ENT./AG. AFRICA SÃO PAULO

BRAZIL

MISCELLANEOUS B07/001 VIKING • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

B07/002 BEAR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

B07/003 LUCHADOR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

B07/004 TREE • PT FABER-CASTELL INTERNATIONAL INDONESIA • FABER-CASTELL ERASER • ENT./AG. LEO BURNETT INDONESIA JAKARTA • MED. AG. STARCOM MEDIAVEST JAKARTA

INDONESIA

B07/005 JAIL • STABILO • STABILO 0.4 • ENT./AG. MADE MEXICO CITY

MEXICO

B07/006 CHEERLEADER • STABILO • STABILO 0.4 • ENT./AG. MADE MEXICO CITY

MEXICO

B07/007 SEESAW • STABILO • STABILO 0.4 • ENT./AG. MADE MEXICO CITY

MEXICO

B07/028 YELLOW • ECOFILL • ECOFILL INK CARTRIDGES • ENT./AG. OGILVY & MATHER COLOMBIA BOGOTÁ

COLOMBIA

CARS & AUTOMOTIVE SERVICES B08/045 CONFUSING INDIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT B08/046 CONFUSING IRANIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

B08/047 CONFUSING ARAB • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

KUWAIT

B08/054 TERMINAL VELOCITY • VOLKSWAGEN SOUTH AFRICA • GOLF R • ENT./AG. OGILVY & MATHER CAPE TOWN

SOUTH AFRICA

B08/073 SPIDER • JAGUAR LAND ROVER SOUTH AFRICA • LAND ROVER BRAND • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN

SOUTH AFRICA

B08/074 SCORPION • JAGUAR LAND ROVER SOUTH AFRICA • LAND ROVER BRAND • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN

SOUTH AFRICA

B08/075 LEECH • JAGUAR LAND ROVER SOUTH AFRICA • LAND ROVER BRAND • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN

SOUTH AFRICA

B08/089 MANED WOLF • AUDI BRASIL • BRAKE ASSIST • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B08/108 MORSE CODE • JEEP • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

B08/109 SMOKE SIGNAL • JEEP • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

B08/135 5 PERCENT • YAMAHA MOTOR PHILIPPINES • YAMAHA MOTORCYCLES • ENT./AG. DENTSU PHILIPPINES MANILA

THE PHILIPPINES

B08/136 16 PERCENT • YAMAHA MOTOR PHILIPPINES • YAMAHA MOTORCYCLES • ENT./AG. DENTSU PHILIPPINES MANILA

THE PHILIPPINES

B08/137 23 PERCENT • YAMAHA MOTOR PHILIPPINES • YAMAHA MOTORCYCLES • ENT./AG. DENTSU PHILIPPINES MANILA

THE PHILIPPINES

B08/138 HYDRANT • LAND ROVER • PARKING AID SYSTEM • ENT./AG. Y&R MOSCOW

RUSSIA

B08/172 SMART FOR TWO YOKO • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

B08/173 SMART FOR TWO SNAKE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

B08/174 SMART FOR TWO JACKIE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

B08/181 SUFFRAGIST • GENERAL MOTORS - OPEL • OPEL REAR VIEW CAMERA • ENT./AG. TAPSA | Y&R MADRID B08/199 RED • NISSAN • SELF HEALING PAINT • ENT./AG. TBWA\RAAD DUBAI

SPAIN UNITED ARAB EMIRATES

B08/200 BLUE • NISSAN • SELF HEALING PAINT • ENT./AG. TBWA\RAAD DUBAI

UNITED ARAB EMIRATES

B08/201 YELLOW • NISSAN • SELF HEALING PAINT • ENT./AG. TBWA\RAAD DUBAI

UNITED ARAB EMIRATES

B08/225 VOLKSWAGEN BI-XENON HEADLAMPS • VOLKSWAGEN • BI-XENON HEADLAMPS • ENT./AG. DDB MUDRA GROUP MUMBAI

INDIA

B08/226 VOLKSWAGEN - AUTOMATIC DISTANCE CONTROL • VOLKSWAGEN • AUTOMATIC DISTANCE CONTROL • ENT./AG. DDB MUDRA GROUP MUMBAI

INDIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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LIONS DAILY NEWS

OUTDOOR SHORTLIST 35

MONDAY / JUNE 22 / 2015

RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS B09/002 DRUMSTICK • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/003 BURGER • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/004 FRENCH FRIES • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/008 FORREST GUMP • VIDÉOTRON LE SUPERCLUB • DVDS & BLU-RAYS • ENT./AG. SID LEE MONTREAL

CANADA

B09/041 SHOE • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

B09/042 SHIRT • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

B09/043 BIKINI • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

B09/115 EMPTY FRIDGE • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/116 FEED ME • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/117 GLUED TO THE TV • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B09/118 HUNGRY WORKERS • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

TRAVEL, TRANSPORT & TOURISM B10/009 GRANDPA • FLIGHT CENTRE • STUDENT FLIGHTS • ENT./AG. TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

B10/016 BERLISTANBUL • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B10/017 PARISSELDORF • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B10/018 COLONDON • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B10/034 FIREMEN • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

B10/035 PARAMEDICS • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

B10/036 PIZZA DELIVERYMEN • BEIJING SUBWAY • BEIJING SUBWAY • ENT./AG. GREY GROUP CHINA BEIJING

CHINA

ENTERTAINMENT & LEISURE B11/022 LAÈTICIA • LEGO • TOYS • ENT./AG. BRAD MONTRÉAL

CANADA

B11/023 MIKA • LEGO • TOYS • ENT./AG. BRAD MONTRÉAL

CANADA

B11/024 TAM • LEGO • TOYS • ENT./AG. BRAD MONTRÉAL

CANADA

B11/032 COOKIES • HASBRO • PLAY-DOH • ENT./AG. PUBLICIS MACHINE CAPE TOWN

SOUTH AFRICA

B11/046 OBUS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B11/047 SLEDGEHAMMER • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B11/048 GRENADE • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B11/050 TAXI • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B11/051 SAW • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B11/094 SOUNDLAB - SAILOR’S KISS • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

B11/095 SOUNDLAB - RUN GIRL RUN • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

PUBLICATIONS & MEDIA B12/070 SOLDIER • MAXIM • BOOKS, NEWSPAPERS & MAGAZINES PUBLISHING • ENT./AG. OGILVY & MATHER MEXICO CITY • MED. AG. NEO@OGILVY MEXICO

MEXICO

B12/071 MARATHONER • MAXIM • BOOKS, NEWSPAPERS & MAGAZINES PUBLISHING • ENT./AG. OGILVY & MATHER MEXICO CITY • MED. AG. NEO@OGILVY MEXICO

MEXICO

B12/072 MOM • MAXIM • BOOKS, NEWSPAPERS & MAGAZINES PUBLISHING • ENT./AG. OGILVY & MATHER MEXICO CITY • MED. AG. NEO@OGILVY MEXICO

MEXICO

B12/073 PHOTOGRAPHER • MAXIM • BOOKS, NEWSPAPERS & MAGAZINES PUBLISHING • ENT./AG. OGILVY & MATHER MEXICO CITY • MED. AG. NEO@OGILVY MEXICO

MEXICO

B12/084 TWENTY THOUSAND LEAGUES UNDER THE SEA • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

B12/085 METAMORPHOSIS • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

B12/086 TREASURE ISLAND • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

B12/087 THE LITTLE PRINCE • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

B12/088 WAR AND PEACE • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

B12/089 SOUND WAVE - ALICE IN WONDERLAND • PUFFIN • CHILDREN’S AUDIOBOOKS • ENT./AG. OGILVY & MATHER MUMBAI

INDIA

B12/090 SOUND WAVE - THE JUNGLE BOOK • PUFFIN • CHILDREN’S AUDIOBOOKS • ENT./AG. OGILVY & MATHER MUMBAI

INDIA

B12/091 SOUND WAVE - CINDERELLA • PUFFIN • CHILDREN’S AUDIOBOOKS • ENT./AG. OGILVY & MATHER MUMBAI

INDIA

BANKING, INVESTMENT & INSURANCE B13/005 EURO • ISBANK • DIGITAL BANKING / INTERNET BRANCH • ENT./AG. TRIBAL WORLDWIDE ISTANBUL ISTANBUL • MED. AG. CARAT TURKEY ISTANBUL

TURKEY

B13/006 RUBLE • ISBANK • DIGITAL BANKING / INTERNET BRANCH • ENT./AG. TRIBAL WORLDWIDE ISTANBUL ISTANBUL • MED. AG. CARAT TURKEY ISTANBUL

TURKEY

B13/007 YEN • ISBANK • DIGITAL BANKING / INTERNET BRANCH • ENT./AG. TRIBAL WORLDWIDE ISTANBUL ISTANBUL • MED. AG. CARAT TURKEY ISTANBUL B13/013 SWEDEN / DENMARK • HANSEMERKUR KRANKENVERSICHERUNG • HEALTH INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

TURKEY GERMANY

BUSINESS EQUIPMENT & SERVICES B14/017 BILL CLINTON • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B14/018 SCARLET JOHANSSON • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B14/019 PRINCE WILLIAM • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B14/021 AMUR LEOPARD • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

COMMERCIAL PUBLIC SERVICES B15/031 HAPPY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B15/032 CHEEKY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B15/033 SMILEY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B15/034 CRAZY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B15/057 SOFA • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

B15/058 PUDDLE • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

B15/059 BASEMENT • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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OUTDOOR SHORTLIST 37

MONDAY / JUNE 22 / 2015

CORPORATE IMAGE & COMMUNICATION B16/004 FROG • LAND ROVER USA • LAND ROVER POSTER ADS • ENT./AG. Y&R NEW YORK

USA

B16/011 SINKGIRL • COLGATE - PALMOLIVE • COLGATE • ENT./AG. RED FUSE COMMUNICATIONS NEW YORK / Y&R NEW YORK • MED. AG. MEC SAN JUAN

USA

B16/012 SINKBOY • COLGATE - PALMOLIVE • COLGATE • ENT./AG. RED FUSE COMMUNICATIONS NEW YORK / Y&R NEW YORK • MED. AG. MEC SAN JUAN

USA

FUNDRAISING, DONATIONS & APPEALS, CHARITIES, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES B17/041 LOLLIPOP • SANTA CASA DE MISERICÎRDIA • ANTI-OBESITY • ENT./AG. Y&R SÃO PAULO

BRAZIL

B17/042 CHOCOLATE • SANTA CASA DE MISERICÎRDIA • ANTI-OBESITY • ENT./AG. Y&R SÃO PAULO

BRAZIL

B17/043 SODA • SANTA CASA DE MISERICÎRDIA • ANTI-OBESITY • ENT./AG. Y&R SÃO PAULO

BRAZIL

B17/056 CYCLIST • PEUGEOT • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

B17/144 PULLOVER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

B17/145 SWEATER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

B17/146 TUNIC • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

B17/156 FACEBOOK • BREAST CANCER FOUNDATION • B17 • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

B17/157 TWITTER • BREAST CANCER FOUNDATION • B17 • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

B17/158 INSTAGRAM • BREAST CANCER FOUNDATION • B17 • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

B17/174 FATTY • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B17/175 NERD • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B17/222 STRAWBERRY CAKE • DIABETES ASSOCIATION. OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN • DIABETES ASSOCIATION OF THAILAND… • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

B17/223 VANILLA CAKE • DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN • DIABETES ASSOCIATION OF THAILAND… • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

B17/224 CHOCOLATE BROWNIE • DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN • DIABETES ASSOCIATION OF THAILAND… • ENT./AG. OGILVY & MATHER BANGKOK B17/249 SHAKE YOUR HEAD • WILDLIFE MANAGEMENT ASSOCIATION • WILDLIFE MANAGEMENT CAMPAIGN AND FUNDRAISING • ENT./AG. INNOCEAN WORLDWIDE SEOUL B17/250 SHAKE YOUR HEAD • WILDLIFE MANAGEMENT ASSOCIATION • WILDLIFE MANAGEMENT CAMPAIGN AND FUNDRAISING • ENT./AG. INNOCEAN WORLDWIDE SEOUL

THAILAND SOUTH KOREA SOUTH KOREA

B17/254 UK • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/255 SWEDEN • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/256 NETHERLANDS • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/257 GERMANY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/258 ITALY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/259 SCOTLAND • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B17/266 KIDNEY • BENEFICIÊNCIA PORTUGUESA HOSPITAL • ORGAN DONATION • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

ADAPTED BILLBOARDS AND OUTDOOR POSTERS C01/022 PROBABLY THE BEST POSTER IN THE WORLD • CARLSBERG UK • CARLSBERG • ENT./AG. FOLD7 LONDON

UNITED KINGDOM

C01/030 THERE’S ANOTHER SIDE TO THE STORY - NEVER IN A MILLION YEARS • DEPAUL UK • HOMELESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

C01/031 THERE’S ANOTHER SIDE TO THE STORY - THERE’S NO WAY IN THE WORLD • DEPAUL UK • HOMELESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

C01/032 THERE’S ANOTHER SIDE TO THE STORY - YOU’D STRUGGLE TO SLEEP AT NIGHT • DEPAUL UK • HOMELESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

C01/033 OCEANIC INITIATIVES/THE BEACH WANTED AD • SURFRIDER FOUNDATION EUROPE • NGO • ENT./AG. Y&R PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

FRANCE

C01/034 ONLY PAY FOR WHAT YOU USE. • MERCEDES-BENZ CANADA INC. • SMART CAR • ENT./AG. ONE TWENTY THREE WEST VANCOUVER

CANADA

C01/039 KEEP A FRIENDLY DISTANCE • VOLKSWAGEN • ACC SYSTEM • ENT./AG. DDB SPAIN MADRID / CLEAR CHANNEL INTERNATIONAL MADRID C01/058 NOTHING TO SEE GULL! • HUNGRY JACK’S • FRIES • ENT./AG. CLEMENGER BBDO SYDNEY C01/059 MARCIA GETS HUNGRY • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK • PROD. CO. DECON NEW YORK

SPAIN AUSTRALIA USA

C01/078 PARIS • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS

FRANCE

C01/079 AMSTERDAM • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS

FRANCE

C01/080 BRUSSELS • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS

FRANCE

C01/081 FRESH VS ROTTEN • THE CLOROX COMPANY - GLAD • GLAD CLING WRAP • ENT./AG. ALMA DDB MIAMI • PROD. CO. LETCA FILMS MIAMI C01/083 THE CAN CURRENCY • MCDONALD’S SWEDEN • MCDONALD’S • ENT./AG. DDB STOCKHOLM C01/090 THE DRINKABLE BILLBOARD • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK

USA SWEDEN USA

C01/097 SERENA • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

C01/098 MILOS • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

C01/099 EUGENIE • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

C01/123 THE FRESHEST BILLBOARDS • 3M THAILAND • 3M ZIPPER BAGS • ENT./AG. CREATIVE JUICE\BANGKOK BANGKOK • PROD. CO. MEOUR BANGKOK

THAILAND

C01/138 DONATION POSTERS • PUBLIC TRANSPORT VICTORIA • CHARITY • ENT./AG. GPY&R MELBOURNE

AUSTRALIA

ADAPTED INDOOR POSTERS C02/037 1987 • NIKE HONG KONG • NIKE AIR MAX • ENT./AG. OGILVY & MATHER GROUP HONG KONG

HONG KONG

C02/038 1990 • NIKE HONG KONG • NIKE AIR MAX • ENT./AG. OGILVY & MATHER GROUP HONG KONG

HONG KONG

C02/039 1997 • NIKE HONG KONG • NIKE AIR MAX • ENT./AG. OGILVY & MATHER GROUP HONG KONG

HONG KONG

C02/071 DNA PRISONER 4 • CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE • CRIMINAL JUSTICE • ENT./AG. GREY NEW YORK / GREY KUALA LUMPUR • PROD. CO. VISION NEW YORK

USA

C02/072 DNA PRISONER 3 • CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE • CRIMINAL JUSTICE • ENT./AG. GREY NEW YORK / GREY KUALA LUMPUR • PROD. CO. VISION NEW YORK

USA

C02/073 PRISONER DNA 1 • CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE • CRIMINAL JUSTICE • ENT./AG. GREY NEW YORK / GREY KUALA LUMPUR • PROD. CO. VISION NEW YORK

USA

C02/074 PRISONER DNA 2 • CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE • CRIMINAL JUSTICE • ENT./AG. GREY NEW YORK / GREY KUALA LUMPUR • PROD. CO. VISION NEW YORK

USA

NON-STANDARD INDOOR ADVERTISING D01/005 YOGA HANGERS • OMNITOM • YOGA CLOTHES • ENT./AG. NOBLE GRAPHICS\TBWA SOFIA D01/009 THE LANDSCAPE SONG • FCA – FIAT CHRYSLER AUTOMOTIVE • JEEP WITH HI-FI AUDIO SYSTEM • ENT./AG. FCB BUENOS AIRES • MED. AG. ESPACIOS BUENOS AIRES • PROD. CO. PUNCH BUENOS AIRES

BULGARIA ARGENTINA

D01/022 GLASSES OF CONCIOUSNESS • AXA INSURANCE • PUBLIC AWARENESS CAMPAIGN. • ENT./AG. ARRECHEDERA CLAVEROL CIUDAD DE MÉXICO

MEXICO

D01/066 BUTTON • RED CROSS OF SERBIA • ANTI TRAFFICKING • ENT./AG. NEW MOMENT NEW IDEAS COMPANY Y&R BELGRADE • PROD. CO. EMOTE PRODUCTIONS BELGRADE

SERBIA

D01/089 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK D01/097 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE

USA AUSTRALIA

D01/098 IKEA EASY ASSEMBLY DISPLAYS • IKEA TURKEY • FURNITURE & HOME ACCESSORIES • ENT./AG. TBWA\ISTANBUL

TURKEY

D01/109 SAS ESCALATOR • SAS (SCANDINAVIAN AIRLINES) • SAS • ENT./AG. LOS & CO OSLO • PROD. CO. B-REEL STOCKHOLM

NORWAY

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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OUTDOOR SHORTLIST 39

MONDAY / JUNE 22 / 2015

SMALL SCALE SPECIAL SOLUTIONS D02/040 PAPARAZZI TROLL • CASA DO ZEZINHO • CASA DO ZEZINHO • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

D02/050 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM

SWEDEN

D02/059 MAS QUE UN AUTO • TOYOTA • BRAND LOYALTY • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI • MED. AG. ZENITH NEW YORK • PROD. CO. LANDIA LOS ANGELES / LETCA FILMS MIAMI

USA

D02/079 HELMET LESSONS • YAMAHA • YAMAHA • ENT./AG. TBWA\GUATEMALA • MED. AG. PHD GUATEMALA • PROD. CO. HIBRIDO GUATEMALA

GUATEMALA

D02/081 NIVEA DOLL • BDF NIVEA BRASIL • NIVEA SUN KIDS • ENT./AG. FCB BRASIL SÃO PAULO

BRAZIL

D02/092 MESSAGE IN A BOTTLE • AB-INBEV • ANDES • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES • PROD. CO. PRIMO BUENOS AIRES

ARGENTINA

D02/103 TICKET BOOKS • L&PM • POCKET BOOKS • ENT./AG. AFRICA SÃO PAULO • PROD. CO. TRATOR FILMES SÃO PAULO D02/108 LIFEPAINT • VOLVO UK • VOLVO BRAND • ENT./AG. GREY LONDON

BRAZIL UNITED KINGDOM

D02/109 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO

USA

SPECIAL BUILD D03/011 NIKE+ FUELBOX • NIKE • SOCIAL STRATEGY, PRODUCT DESIGN, VISUAL DESIGN, USER EXPERIENCE, LOYALTY • ENT./AG. HUGE NEW YORK

USA

D03/012 PICTURES OF MEMORY • MINISTRY OF TOURISM • URUGUAY NATURAL • ENT./AG. Y&R URUGUAY MONTEVIDEO • MED. AG. MEC MONTEVIDEO • PROD. CO. KAFKA FILMS MONTEVIDEO

URUGUAY

D03/013 THE IOE MACHINE • CISCO • CISCO • ENT./AG. GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO • PROD. CO. PSYOP NEW YORK

USA

D03/015 AUDI LED SCOREBOARD • AUDI • LED LIGHT TECHNOLOGY • ENT./AG. RAZORFISH BERLIN

GERMANY

D03/031 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / MINIVEGAS AMSTERDAM

GERMANY

D03/041 LIFE TIME CLOCK • STIFTUNG FÜRS LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) • FOR LIFE - FOR ORGAN-DONATIONS • ENT./AG. SERVICEPLAN MUNICH

GERMANY

D03/046 LIGHT IS TIME • CITIZEN WATCH • CITIZEN • ENT./AG. ASATSU-DK TOKYO

JAPAN

D03/050 XPERIA UNDERWATER STORE • SONY MOBILE COMMUNICATIONS • MOBILE • ENT./AG. FP7/DXB DUBAI

UNITED ARAB EMIRATES

D03/081 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO

USA

D03/093 WORKOUT BILLBOARDS • COCA-COLA • POWERADE • ENT./AG. OGILVY GERMANY FRANKFURT • MED. AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF • PROD. CO. TONY PETERSEN FILM BERLIN

GERMANY

D03/104 THE WORLD’S FIRST BILLBED • MOLTYFOAM • MATTRESSES • ENT./AG. BBDO PAKISTAN LAHORE

PAKISTAN

D03/116 SMART POP UP BILLBOARDS • MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND • SMART FORTWO • ENT./AG. BBDO GROUP GERMANY DUSSELDORF • PROD. CO. COBBLESTONE FILMPRODUCTION BERLIN

GERMANY

D03/148 SHADOW PLAY • PEMCO INTERLIGHT CO. • LAMPTITUDE • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

D03/149 KEEP OUT OF CHILDREN’S REACH • SANTANA DRUGSTORE • INSTITUTIONAL • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA

BRAZIL

D03/159 A MESSAGE TO SPACE • HYUNDAI MOTOR COMPANY • BRAND CAMPAIGN • ENT./AG. INNOCEAN WORLDWIDE SEOUL • PROD. CO. PLANIT SEOUL

SOUTH KOREA

LIVE ADVERTISING AND EVENTS D04/030 STREET TAPS • VISA • VISA • ENT./AG. BBDO NEW YORK • PROD. CO. DECON NEW YORK

USA

D04/035 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

D04/061 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

USA

D04/079 A DISCOUNT TO YOUR MISFORTUNE • ISLAZUL • ISLAZUL • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • PROD. CO. THE LOVER MADRID

SPAIN

D04/088 805 MILLION NAMES • UNITED NATIONS WORLD FOOD PROGRAMME • FIGHTING HUNGER WORLDWIDE • ENT./AG. FORSMAN & BODENFORS GOTHENBURG • PROD. CO. NEW LAND STOCKHOLM / ICONOCLAST PARIS

SWEDEN

D04/090 OCTOGRAPHER • SONY NEW ZEALAND • SONY CYBER-SHOT TX30 • ENT./AG. FCB NEW ZEALAND AUCKLAND

NEW ZEALAND

D04/094 #THE WATER PROJECT • THE WATER PROJECT FOUNDATION • THE WATER PROJECT • ENT./AG. WALTON ISAACSON LOS ANGELES

USA

D04/107 DONATION BADGES • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO • PROD. CO. EDIT2 SÃO PAULO

BRAZIL

D04/108 INTIMATE WORDS • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT MEXICO • PROD. CO. POSTAL FILMS MEXICO CITY

MEXICO

D04/113 THE MARATHON WALKER • WATER FOR AFRICA • CHARITY • ENT./AG. OGILVY PARIS • PROD. CO. GANG FILMS PARIS

FRANCE

D04/121 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK

USA

D04/124 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO

BRAZIL

INTERACTIVE OUTDOOR EXPERIENCES D05/014 LICHTGRENZE • THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) • CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT • ENT./AG. WHITEVOID BERLIN

GERMANY

D05/023 REEBOK ZPUMP FUSION: SUBWAY PUMP BATTLE! • REEBOK • REEBOK • ENT./AG. INNORED SEOUL • PROD. CO. SPACE MONSTER CONTENTS SEOUL

SOUTH KOREA

D05/032 BUD LIGHT WHATEVER, USA LAUNCH 2014 • AB-INBEV • BUD LIGHT • ENT./AG. ENERGY BBDO CHICAGO / MOSAIC CHICAGO, IL • PROD. CO. CAVIAR DIGITAL LOS ANGELES

USA

D05/048 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GRABARZ & PARTNER HAMBURG/GGH LOWE HAMBURG • PROD. CO. 27 KM ENTERTAIN. HAMBURG D05/049 THE LAST SHOT • JORDAN BRAND • FOOTWEAR • ENT./AG. AKQA SAN FRANCISCO D05/059 THE IDEAS PROJECTOR • DEUTSCHE BANK • FINANCIAL SERVICES / FINANCIATION OF BUSINESS AND ENTEPRENEURS • ENT./AG. FCB SPAIN MADRID D05/068 THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT • FASHION REVOLUTION (NGO) • SOCIAL ACTIVATION • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. UNIT9 BERLIN D05/069 IMAGINATION MACHINE • S7 AIRLINES • S7 AIRLINES • ENT./AG. WIEDEN+KENNEDY AMSTERDAM • MED. AG. EASY-MEDIA MOSCOW

GERMANY USA SPAIN GERMANY

THE NETHERLANDS

D05/071 TWEET VILLAGE • SEKERBANK • FAMILY FARMING BANKING • ENT./AG. CONCEPT ISTANBUL • MED. AG. TIME INTEGRATED COMMUNICATIONS PLANNING ISTANBUL

TURKEY

D05/077 WAVE • DECATHLON • TRIBORD IZEBER FLOTATION VESTS • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS

FRANCE

D05/078 MYSTERIOUS STORIES • TOYOTA MOTOR SPAIN • TOYOTA SPAIN • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • MED. AG. ZENITHOPTIMEDIA IBERIA MADRID • PROD. CO. AGOSTO BUENOS AIRES

SPAIN

TRANSIT D06/034 ACC BUS BACK • VOLKSWAGEN DO BRASIL • ACC SYSTEMS • ENT./AG. ALMAPBBDO SÃO PAULO D06/037 PARKING WHILE HUNGRY • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK D06/069 SAFETY TRUCK • SAMSUNG • CORPORATE • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES D06/071 SAFETY WI-FI • FIAT • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO D06/077 REDUCE SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND • PROD. CO. FINCH AUCKLAND

BRAZIL USA ARGENTINA BRAZIL NEW ZEALAND

D06/083 UNFORGETTABLE SHOTS • SHOPPING SP MARKET/CAMINHO DE VOLTA PROJECT • INSTITUTIONAL • ENT./AG. AFRICA SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO

BRAZIL

D06/085 PARKING RADIO • FMA BRASIL INSURANCE • CAR INSURANCE COMPANY • ENT./AG. AFRICA SÃO PAULO • PROD. CO. TRATOR FILMES SÃO PAULO

BRAZIL

DIGITAL SCREENS D07/003 LOOK AT ME • WOMEN’S AID • WOMEN’S AID • ENT./AG. WCRS LONDON • PROD. CO. SMOKE & MIRRORS LONDON D07/023 STEP IN • THE GERMAN PEACE SOCIETY • THE GERMAN PEACE SOCIETY • ENT./AG. THJNK HAMBURG • PROD. CO. THE SHACK HAMBURG

UNITED KINGDOM GERMANY

D07/027 ECLIPSE • PERFETTE VAN MELLE • CHUPA CHUPS • ENT./AG. BBH LONDON • PROD. CO. ADDICTIVE PIXEL LONDON

UNITED KINGDOM

D07/046 THE OREO ECLIPSE • MONDELÉZ INTERNATIONAL • OREO • ENT./AG. PHD LONDON / DRUM LONDON • MED. AG. PHD LONDON • PROD. CO. GRAND VISUAL LONDON

UNITED KINGDOM

D07/057 DONATION POSTERS • PUBLIC TRANSPORT VICTORIA • CHARITY • ENT./AG. GPY&R MELBOURNE D07/064 ESPN EYE TEST / BUS SHELTER • ESPN • UEFA CHAMPIONS LEAGUE • ENT./AG. AFRICA SÃO PAULO • PROD. CO. MIXER SÃO PAULO / ACADEMIA DE FILMES SÂO PAULO

AUSTRALIA BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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21/06/2015 23:54

From Hamlet to Harry Potter: A conversation with Sir Kenneth Branagh Join the Guardian for a unique opportunity to hear internationally acclaimed cultural talent Sir Kenneth Branagh discuss his creative process with the new editor-in-chief of the Guardian, Katharine Viner Wednesday 24 June, 2pm The Grand Audi

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LIONS DAILY NEWS

OUTDOOR SHORTLIST 41

MONDAY / JUNE 22 / 2015

NON-FORMATTED DIGITAL OUTDOOR D08/006 DISAPPEARING BILLBOARDS • AUDI • AUDI H-TRON • ENT./AG. THJNK HAMBURG • PROD. CO. WE ARE VIRUS! HAMBURG / MARKENFILM CROSSING HAMBURG D08/011 BREATHE AGAIN • XIAO ZHU • AIR PURIFIER • ENT./AG. Y&R SHANGHAI • PROD. CO. KATSU FILM PLANNING & PRODUCTION SHANGHAI

GERMANY CHINA

INTEGRATED CAMPAIGNS LED BY OUTDOOR E01/002 ZOO JEANS • KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB • KAMINE ZOO • ENT./AG. I&S BBDO TOKYO

JAPAN

E01/011 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

E01/013 NOT THERE • THE CLINTON FOUNDATION • NO CEILINGS REPORT • ENT./AG. DROGA5 NEW YORK • PROD. CO. PARK PICTURES NEW YORK

USA

E01/018 WORLD GALLERY • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

E01/019 CONVERSE: MADE BY YOU • CONVERSE • FASHION/APPAREL - THE CHUCK TAYLOR ALL STAR • ENT./AG. ANOMALY NEW YORK • MED. AG. MEDIAVEST NEW YORK

USA

E01/040 SIGNS • MCDONALD’S USA • MCDONALD’S • ENT./AG. LEO BURNETT CHICAGO • MED. AG. OMD CHICAGO • PROD. CO. WHITEHOUSE POST CHICAGO

USA

E01/052 REAL VICTIMS POSTER • CAMPO CINE • REFUGIADOS • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. PERRA FILMS BUENOS AIRES E01/059 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK E01/063 THE HIV POSITIVE POSTER • GIV (LIFE SUPPORT GROUP) • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO

ARGENTINA USA BRAZIL

COPYWRITING F01/024 THERE’S ANOTHER SIDE TO THE STORY - NEVER IN A MILLION YEARS • DEPAUL UK • HOMELESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

F01/026 THERE’S ANOTHER SIDE TO THE STORY - YOU’D STRUGGLE TO SLEEP AT NIGHT • DEPAUL UK • HOMELESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

F01/060 MACHINE GUN • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

F01/062 SLEDGEHAMMER • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

F01/063 GRENADE • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS F01/067 NEVERENDING STREET POSTERS • SHINE • DOMESTIC VIOLENCE APPEAL • ENT./AG. FCB NEW ZEALAND AUCKLAND

FRANCE NEW ZEALAND

F01/101 MARVIN • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON

F01/102 ELVIS • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON

ILLUSTRATION F02/010 DRUMSTICK • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR F02/027 SHEEP • ARCELIK • BUILT IN SERIES • ENT./AG. Y&R ISTANBUL • MED. AG. MINDSHARE ISTANBUL

MALAYSIA TURKEY

F02/036 VIKING • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

F02/037 BEAR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

F02/038 LUCHADOR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

F02/110 SERENA • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

F02/111 MILOS • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

F02/112 EUGENIE • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

CANADA

F02/134 GRIP • SNEAKER FREAKER BOOGAZINE • SNEAKER FREAKER BOOGAZINE • ENT./AG. BBDO NEW YORK F02/146 FINE LINE • POPULATION SERVICES INTERNATIONAL • LOVERS+ CONDOMS • ENT./AG. JOE PUBLIC UNITED JOHANNESBURG

USA SOUTH AFRICA

F02/187 NESSI • DANONE • ACTIVIA • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

F02/189 JUMBO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

F02/191 RINGO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

F02/197 DOG • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

F02/198 BABY • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

F02/228 THE FIGHT OF THE CENTURY • ASSOCIATION FOR ALZHEIMER’S RESEARCH • FUNDRAISING • ENT./AG. ROSAPARK PARIS • PROD. CO. MÉCANIQUE GÉNÉRALE PARIS F02/247 THE OSAMA BIN LADEN RAID • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE F02/248 THE BIRTH OF THE ROYAL BABY • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

FRANCE SINGAPORE SINGAPORE

F02/300 UK • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/301 SWEDEN • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/302 NETHERLANDS • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/303 GERMANY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/304 ITALY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/305 SCOTLAND • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

F02/329 SOUNDLAB - A LEAP IN THE RAIN • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

F02/330 SOUNDLAB - RAISE THE SOVIET FLAG • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

F02/331 SOUNDLAB - SAILOR’S KISS • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

F02/332 SOUNDLAB - RUN GIRL RUN • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

F02/343 JUSTIN BIEBER • PENLINE ART SUPPLIES • MARKER PENS • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

F02/344 MADONNA • PENLINE ART SUPPLIES • MARKER PENS • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

F02/345 MARADONNA • PENLINE ART SUPPLIES • MARKER PENS • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

PHOTOGRAPHY F03/041 ELEPHANT • LAND ROVER USA • LAND ROVER POSTER ADS • ENT./AG. Y&R NEW YORK

USA

F03/042 APE • LAND ROVER USA • LAND ROVER POSTER ADS • ENT./AG. Y&R NEW YORK

USA

F03/044 FROG • LAND ROVER USA • LAND ROVER POSTER ADS • ENT./AG. Y&R NEW YORK F03/049 NOT LIVING, JUST SURVIVING • CZECH HELSINKI COMMITTEE • CZECH HELSINKI COMMITTEE • ENT./AG. HAVAS WORLDWIDE PRAGUE PRAGUE • MED. AG. HAVAS WORLDWIDE PRAGUE PRAGUE

USA CZECH REPUBLIC

F03/090 AUSTIN M • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

F03/092 BRENDAN Î • APPLE • IPHONE 6 • ENT./AG. TBWA\MEDIA ARTS LAB LOS ANGELES / APPLE CUPERTINO • MED. AG. OMD WORLDWIDE NEW YORK

USA

F03/115 THE LAST FAMILY PORTRAIT • WATERISLIFE • CHARITY • ENT./AG. DEUTSCH NEW YORK

USA

F03/116 THE LAST FAMILY PORTRAIT • WATERISLIFE • CHARITY • ENT./AG. DEUTSCH NEW YORK

USA

F03/117 THE LAST FAMILY PORTRAIT • WATERISLIFE • CHARITY • ENT./AG. DEUTSCH NEW YORK

USA

F03/118 THE LAST FAMILY PORTRAIT • WATERISLIFE • CHARITY • ENT./AG. DEUTSCH NEW YORK F03/178 FATTY • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

USA CHILE

F03/179 NERD • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D3-27-41-OUTDOOR.indd 41

21/06/2015 23:54

Hear the views of the inventor of the World Wide Web, computer scientist, Sir Tim Berners-Lee, on Artificial Intelligence and its impact on technology and society exclusively and for the first time at Cannes Lions International Festival of Creativity.

Introduced by PHD Worldwide’s CEO, Mike Cooper, the seminar will get delegates thinking about the far reach and incredible potential of AI, the road leading up to it, the risks and opportunities, the implications for marketing and how brands are likely to operate in this new world.

@phdworldwide #sentience www.phdmedia.com

Monday & Tuesday Lions Daily Ad_Talk.indd 4

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14/06/2015 23:03

21/06/2015 19:50

LIONS DAILY NEWS

SHORTLIST 43

MONDAY / JUNE 22 / 2015

MEDIA USE OF SCREENS A01/017 CHILD MARRIAGE • PLAN BELGIUM • PLAN BELGIUM • ENT./AG. DUVAL GUILLAUME ANTWERP • MED. AG. INITIATIVE BRUSSELS • PROD. CO. GERONIMO ANTWERP A01/022 DUREX EXPLORE • RECKITT BENCKISER • DUREX • ENT./AG. HAVAS WORLDWIDE LONDON • MED. AG. ZENITHOPTIMEDIA LONDON • PROD. CO. THE LOVE COMMERCIAL PRODUCTION COMPANY LONDON A01/047 SAFETY TRUCK • SAMSUNG • CORPORATE • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES A01/051 THE RGB NEWS • ANTENA 1 - OBSERVATOR • BLOOD DONATION • ENT./AG. GEOMETRY GLOBAL BUCHAREST A01/058 THE OREO ECLIPSE • MONDELÉZ INTERNATIONAL • OREO • ENT./AG. PHD LONDON / DRUM LONDON / FCB INFERNO LONDON • MED. AG. PHD LONDON • PROD. CO. GRAND VISUAL LONDON A01/062 EXPERIENCE APP • CINEMARK • VOTE SA • ENT./AG. JOE PUBLIC UNITED JOHANNESBURG A01/071 TAP TO BEAT CANCER • CANCER RESEARCH UK • CANCER RESEARCH UK • ENT./AG. MEDIACOM LONDON / AMV BBDO LONDON • MED. AG. MEDIACOM LONDON A01/072 THE WORLD’S FIRST FULLY PERSONALISED TV CAMPAIGN • COCA-COLA • COCA-COLA • ENT./AG. MEDIACOM LONDON • MED. AG. MEDIACOM LONDON A01/078 FRUIT MATCH • MCDONALD´S • ICED SMOOTHIE • ENT./AG. OMD STOCKHOLM / DDB STOCKHOLM • MED. AG. OMD STOCKHOLM • PROD. CO. HOUSE STOCKHOLM A01/103 LOOKING FOR YOU • BATTERSEA DOGS HOME • ANIMAL RESCUE SERVICE • ENT./AG. OGILVYONE LONDON • PROD. CO. FRAMESTORE LONDON

BELGIUM UNITED KINGDOM ARGENTINA ROMANIA UNITED KINGDOM SOUTH AFRICA UNITED KINGDOM UNITED KINGDOM SWEDEN UNITED KINGDOM

USE OF AUDIO PLATFORMS A02/013 DROP SCIENCE • GENERAL ELECTRIC • GENERAL ELECTRIC (B2B) • ENT./AG. THE BARBARIAN GROUP NEW YORK • MED. AG. OMD WORLDWIDE NEW YORK • PROD. CO. M SS NG P ECES NEW YORK A02/014 LYRIC COKE • COCA-COLA BEVERAGES (SHANGHAI) • COCA-COLA • ENT./AG. ISOBAR CHINA GROUP SHANGHAI A02/030 DADDYTOONS NEWS • GENERAL MOTORS, OPEL • CARS • ENT./AG. TAPSA | Y&R MADRID • PROD. CO. THE BLACK LIST MADRID A02/033 BACK OFF RADIO • ROADS AND TRANSPORT AUTHORITY • PUBLIC TRANSPORT • ENT./AG. GEOMETRY GLOBAL DUBAI / MEMAC OGILVY DUBAI • PROD. CO. ALCHEMY FILMS DUBAI A02/041 HELLO PIZZA • CNA • ENGLISH SCHOOL • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. CRASH OF RHINOS SAO PAULO

USA CHINA SPAIN UNITED ARAB EMIRATES BRAZIL

USE OF PRINT A03/028 THE PERFORMER • FIAT CHRYSLER AUTOMOBILES MIDDLE EAST • CHRYSLER 300C • ENT./AG. PUBLICIS MIDDLE EAST DUBAI • MED. AG. MC2 COMMUNICATIONS DUBAI A03/037 OWN BOARD MAGAZINE • TAM AIRLINES • OWN BOARD MAGAZINE • ENT./AG. FCB MILAN MILAN • PROD. CO. H FILMS MILAN A03/051 THE HIV+ ISSUE • VANGARDIST MAGAZINE • MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA A03/062 SUFFOCATION • KARMA NIRVANA • KARMA NIRVANA • ENT./AG. LEO BURNETT LONDON A03/065 MORTEIN HIDDEN AD • RECKITT BENCKISER • MORTEIN PRO • ENT./AG. HAVAS WORLDWIDE SÃO PAULO A03/066 EYE MAKEUP REMOVER • CASA SOFIA - NÚCLEO DE DEFESA E CONVIVÊNCIA DA MULHER • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO A03/073 SENSUS COMIC • NACIONAL MONTE DE PIEDAD • PAWNSHOP • ENT./AG. HAVAS SPORTS AND ENTERTAINMENT MEXICO CITY • MED. AG. ARENA MEDIA MEXICO CITY • PROD. CO. MAN ON THE MOON MEXICO CITY A03/087 CHANGING THE FACE OF THE BRITISH ARMY • THE BRITISH ARMY / CAPITA • ARMY RECRUITMENT • ENT./AG. MEDIACOM LONDON / J. WALTER THOMPSON LONDON • MED. AG. MEDIACOM LONDON

UNITED ARAB EMIRATES ITALY SWITZERLAND UNITED KINGDOM BRAZIL BRAZIL MEXICO UNITED KINGDOM

USE OF OUTDOOR A04/049 THE FACE OF LITTER • HONG KONG CLEANUP • HONG KONG CLEANUP • ENT./AG. OGILVY & MATHER GROUP HONG KONG • MED. AG. HAVAS WORLDWIDE HONG KONG HONG KONG A04/083 KEEP A FRIENDLY DISTANCE • VOLKSWAGEN • ACC SYSTEM • ENT./AG. DDB SPAIN MADRID / CLEAR CHANNEL INTERNATIONAL MADRID A04/090 NETFLIX GIF CAMPAIGN • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. DELAPOST PARIS PARIS A04/094 DONATION POSTERS • PUBLIC TRANSPORT VICTORIA • CHARITY • ENT./AG. GPY&R MELBOURNE A04/095 ACC BUS BACK • VOLKSWAGEN DO BRASIL • ACC SYSTEMS • ENT./AG. ALMAPBBDO SÃO PAULO A04/097 SOUNDS OF THE CITY • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS A04/098 BETTER CALL SAUL - THE VICIOUS CAMPAIGN • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS USE OF AMBIENT MEDIA: SMALL SCALE A05/005 CHANGE THE BOTTLE CHANGE THE GAME • LION • BEER • ENT./AG. DDB GROUP NEW ZEALAND AUCKLAND • MED. AG. ZENITH OPTIMEDIA AUCKLAND A05/007 DENTERVENTION • BRYNILD GRUPPEN AS • CANDY COMPANY • ENT./AG. MCCANN OSLO • MED. AG. IUM OSLO A05/020 I WRAP YOU • STYLINGLIFE HOLDINGS PLAZASTYLE COMPANY • I WRAP??YOU • ENT./AG. POOL TOKYO • PROD. CO. AOI PRO. TOKYO A05/035 TAKING HOME HAPPINESS • THE COCA-COLA COMPANY • COCA-COLA • ENT./AG. Y&R DUBAI • PROD. CO. CONCEPT VIEW MEDIA DUBAI A05/037 MORNING LIKE A KING • BURGER KING • BURGER KING • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL A05/041 HOME FOR HOPE • SAVE OUR STREET DOGS (SOSD) • PET ADOPTION PROGRAM • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE A05/060 SHARE THE LOAD • PROCTER & GAMBLE INDIA • ARIEL MATIC • ENT./AG. BBDO INDIA MUMBAI • MED. AG. MEDIACOM MUMBAI • PROD. CO. RED ICE FILMS MUMBAI A05/100 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK A05/105 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. KR MEDIA PARIS • PROD. CO. HERCULE PARIS A05/149 THE MARATHON WALKER • WATER FOR AFRICA • CHARITY • ENT./AG. OGILVY PARIS • PROD. CO. GANG FILMS PARIS A05/152 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM A05/160 WAVE • DECATHLON • TRIBORD IZEBER FLOTATION VESTS • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS A05/164 TICKET BOOKS • L&PM • POCKET BOOKS • ENT./AG. AFRICA SÃO PAULO • PROD. CO. TRATOR FILMES SAO PAULO A05/165 UNFORGETTABLE SHOTS • SHOPPING SP MARKET/CAMINHO DE VOLTA PROJECT • INSTITUTIONAL • ENT./AG. AFRICA SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO A05/169 SOAP BUS TICKET • ASIRI GROUP OF HOSPITALS • ANTISEPTIC • ENT./AG. LEO BURNETT SOLUTIONS COLOMBO • MED. AG. STARCOM WORLDWIDE COLOMBO • PROD. CO. X-TEN PRODUCTIONS COLOMBO A05/176 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • MED. AG. OMD SYDNEY USE OF AMBIENT MEDIA: LARGE SCALE A06/003 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / MINIVEGAS AMSTERDAM A06/025 SPOT 4 SALE • DEPAUL UK • YOUTH HOMELESSNESS CHARITY • ENT./AG. PUBLICIS LONDON A06/033 THINK MACHINE • VOLKSWAGEN GROUP RUS • VOLKSWAGEN THINK BLUE. ECO PROGRAM • ENT./AG. NAVIGATOR DDB MOSCOW A06/036 DONATE YOUR SHADOW • CONVERSE HQ & BRASIL • CONVERSE • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI • PROD. CO. KANA FILMS SÃO PAULO A06/041 THE RAMP LESSON • DRIVER’S SCHOOL • DRIVER’S SCHOOL • ENT./AG. VML MÉXICO • PROD. CO. SAKE BUENOS AIRES A06/057 ST. PAULI PEEBACK • IG ST. PAULI • PUBLIC AWARENESS • ENT./AG. PUBLICIS PIXELPARK BERLIN / PUBLICIS HAMBURG • PROD. CO. MARKENFILM CROSSING HAMBURG A06/063 TOYS IN MOURNING • UNICEF • INSTITUTIONAL • ENT./AG. ONIRIA/TBWA ASUNCION / VIENTO SUR\URBAN GRUPO DE COMUNICACION ASUNCIÓN A06/080 BLACKSPOT BEACONS • TRANSPORT FOR NEW SOUTH WALES • GOVERNMENT • ENT./AG. VML SYDNEY A06/097 SUN LIFEGUARDS • LALCEC • LALCEC • ENT./AG. J. WALTER THOMPSON ARGENTINA BUENOS AIRES • PROD. CO. PRIMO BUENOS AIRES A06/098 THE FRESHEST BILLBOARDS • 3M THAILAND • 3M ZIPPER BAGS • ENT./AG. CREATIVE JUICE\BANGKOK BANGKOK • PROD. CO. MEOUR BANGKOK A06/104 SCANDIC TO GO • SCANDIC HOTELS • HOTELS • ENT./AG. PRIME STOCKHOLM A06/114 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA A06/128 POWERADE RUNNERS • POWERADE • POWERADE • ENT./AG. THE CYRANOS//MCCANN BARCELONA • PROD. CO. CANADA BARCELONA

HONG KONG SPAIN FRANCE AUSTRALIA BRAZIL FRANCE FRANCE NEW ZEALAND NORWAY JAPAN UNITED ARAB EMIRATES SOUTH KOREA SINGAPORE INDIA USA FRANCE FRANCE SWEDEN FRANCE BRAZIL BRAZIL SRI LANKA AUSTRALIA GERMANY UNITED KINGDOM RUSSIA USA MEXICO GERMANY PARAGUAY AUSTRALIA ARGENTINA THAILAND SWEDEN SPAIN SPAIN

USE OF EVENTS & STUNTS A07/009 NZDRONIE • TOURISM NEW ZEALAND • SKI • ENT./AG. WHYBIN\TBWA GROUP SYDNEY AUSTRALIA UNITED KINGDOM A07/012 ADIDAS PREDATOR INSTINCT: THE GAME • ADIDAS • ADIDAS PREDATOR • ENT./AG. TBWA\LONDON A07/013 THE LITTLE MARKET • LIDL UK • RETAIL, FOOD & DRINK • ENT./AG. TBWA\LONDON • MED. AG. M2M LONDON • PROD. CO. ROGUE LONDON UNITED KINGDOM A07/017 LEBANON4SALE • SAKKER EL DEKKENE (STOP THE SHOP) • ANTI-CORRUPTION ORGANIZATION • ENT./AG. LEO BURNETT BEIRUT • PROD. CO. CLANDESTINO FILMS BEIRUT LEBANON A07/027 PARKING WHEELCHAIRS • BANK OF GEORGIA • TREE OF LIFE • ENT./AG. J. WALTER THOMPSON METRO TBILISI • PROD. CO. STUDIO METRO TBILISI REPUBLIC OF GEORGIA A07/086 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GGH LOWE HAMBURG / GRABARZ & PARTNER HAMBURG • PROD. CO. 27 KM ENTERTAIN. HAMBURG GERMANY A07/106 CLASICLAXONS • RADIO FILARMONÊA • RADIO FILARMONÊA • ENT./AG. FCB MAYO LIMA • MED. AG. MEDIA CONNECTION BPN LIMA • PROD. CO. PATRIA LIMA PERU HUNGARY A07/109 ABUSED PRESENTER • RUSTAVI 2 • BROADCASTING • ENT./AG. SAATCHI & SAATCHI BUDAPEST SWEDEN A07/114 805 MILLION NAMES • UNITED NATIONS WORLD FOOD PROGRAMME • FIGHTING HUNGER WORLDWIDE • ENT./AG. FORSMAN & BODENFORS GOTHENBURG • PROD. CO. NEW LAND STOCKHOLM / ICONOCLAST PARIS A07/120 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK USA ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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USE OF EVENTS & STUNTS A07/121 SHARE A WHITE CHRISTMAS • THE COCA-COLA COMPANY • COCA-COLA • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. HOGARTH WORLDWIDE SINGAPORE / THE SWEET SHOP BANGKOK A07/123 DONATION BADGES • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO • PROD. CO. EDIT2 SÃO PAULO A07/130 WIFIPENDENCE DAY • OTE • OTE MY WIFI- A SERVICE FOR CREATING PUBLIC WIFI SPOTS • ENT./AG. BOLD OGILVY & MATHER ATHENS • MED. AG. MINDSHARE ATHENS • PROD. CO. FOSS ATHENS A07/158 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES A07/167 THE MARATHON WALKER • WATER FOR AFRICA • CHARITY • ENT./AG. OGILVY PARIS • PROD. CO. GANG FILMS PARIS A07/182 BOOST YOUR BUSINESS • BNP PARIBAS FORTIS • BANK • ENT./AG. PUBLICIS BRUSSELS • MED. AG. HAVAS MEDIA BRUSSELS • PROD. CO. ASP FILM PROUCTIONS HOFSTADE A07/191 NOT THERE • THE CLINTON FOUNDATION • NO CEILINGS REPORT • ENT./AG. DROGA5 NEW YORK • PROD. CO. PARK PICTURES NEW YORK A07/194 HOCKEY HEAVEN • MOLSON CANADIAN • MOLSON CANADIAN • ENT./AG. RETHINK TORONTO • MED. AG. MEDIA EDGE CANADA TORONTO • PROD. CO. SPY FILMS TORONTO A07/198 MUSTANG - THE ROAD AWAITS • FORD OF EUROPE • NEW FORD MUSTANG • ENT./AG. BLUE HIVE LONDON • MED. AG. MINDSHARE LONDON • PROD. CO. B-REEL LONDON A07/201 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA A07/207 DEPEND, DROP YOU PANTS FOR UNDERWARENESS • KIMBERLY-CLARK • DEPEND • ENT./AG. MINDSHARE CHICAGO / OGILVY & MATHER NEW YORK • MED. AG. MINDSHARE CHICAGO A07/213 SOCIAL SAVVY BURGLAR • ALLSTATE INSURANCE COMPANY • HOME INSURANCE • ENT./AG. LEO BURNETT CHICAGO • MED. AG. BRAND NETWORKS NEW YORK • PROD. CO. HELO LOS ANGELES A07/217 PAY WITH LOVIN’ • MCDONALD´S • MCDONALD´S • ENT./AG. OMD NEW YORK / LEO BURNETT CHICAGO • MED. AG. OMD NEW YORK A07/226 CASA BATLLÎ • AIRBNB • AIRBNB / RENTAL HOUSING AND HOSTING ONLINE • ENT./AG. TBWA\ESPAÑA MADRID • MED. AG. STARCOM BARCELONA • PROD. CO. MAMMA TEAM PRODUCTIONS BARCELONA A07/244 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO A07/246 WAVE • DECATHLON • TRIBORD IZEBER FLOTATION VESTS • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS A07/252 LOOKING FOR YOU • BATTERSEA DOGS HOME • ANIMAL RESCUE SERVICE • ENT./AG. OGILVYONE LONDON • PROD. CO. FRAMESTORE LONDON A07/260 NIKE LIGHT OF SPEED • NIKE • NIKE ZOOM • ENT./AG. MINDSHARE CHINA SHANGHAI • MED. AG. MINDSHARE CHINA SHANGHAI A07/261 SKY CYCLING • SKY & TEAM SKY • SKY RIDE AND TEAM SKY • ENT./AG. MEDIACOM LONDON • MED. AG. MEDIACOM LONDON A07/262 THE XBOX LOOPHOLE • MICROSOFT • XBOX • ENT./AG. MCCANN LONDON A07/263 THE ANTI-ABUSE SOUNDCHECK • FOUNDATION FOR WOMEN • FOUNDATION FOR WOMEN • ENT./AG. DENTSU PLUS BANGKOK • PROD. CO. SONGMUE BANGKOK A07/267 LUCOZADE SPORT CONDITIONS ZONE • LUCOZADE RIBENA SUNTORY • LUCOZADE SPORT • ENT./AG. MEDIACOM LONDON / GREY LONDON • MED. AG. MEDIACOM LONDON A07/276 THE MISUNDERSTOOD SCOREBOARD • ZEE MEDIA CORPORATION • ZEE NEWS • ENT./AG. DDB MUDRA GROUP MUMBAI USE OF BRANDED CONTENT & SPONSORSHIP A08/029 PHOTOS FOR LIFE - A CHARITY PHOTO STOCK • RAK’N’ROLL WIN YOUR LIFE FOUNDATION • PHOTOS FOR LIFE • ENT./AG. ISOBAR POLAND WARSAW • MED. AG. POSTERSCOPE WARSAW A08/031 FLY WITH US • AVINOR • THE NORWEGIAN STATE-OWNED AIRPORT OPERATOR • ENT./AG. CREUNA OSLO A08/037 TASTE NEEDS NO EYES • THAIRATH TV • THAIRATH TV • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK • PROD. CO. INFINITE BANGKOK BANGKOK A08/038 OWN BOARD MAGAZINE • TAM AIRLINES • OWN BOARD MAGAZINE • ENT./AG. FCB MILAN MILAN • PROD. CO. H FILMS MILAN A08/068 TRIP BOOK SMILES • SMILES • MILEAGE PROGRAM • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. BANDO SÃO PAULO A08/074 SWEAT IT TO GET IT • GATORADE • GATORADE • ENT./AG. TBWA\CHIAT\DAY LOS ANGELES • MED. AG. OMD LOS ANGELES • PROD. CO. CAVIAR LOS ANGELES A08/075 LOVE FROM LAND ROVER • LAND ROVER NEW ZEALAND • AUTOMOTIVE • ENT./AG. Y&R NZ AUCKLAND • MED. AG. Y&R MEDIA NZ AUCKLAND A08/117 DEFROST DINNERS • GDF SUEZ • ELECTRABEL • ENT./AG. FAMOUS BRUSSELS • PROD. CO. WOESTIJNVIS VILVOORDE / BONANZA ANTWERP A08/133 RABBIT RACE • MEDIA MARKT • MEDIA MARKT • ENT./AG. OGILVY GERMANY FRANKFURT • PROD. CO. ENDEMOL BEYOND COLOGNE / MMC STUDIOS KOELN A08/137 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO A08/141 RADIO’S FIRST FEATURE FILM • HINDUSTAN UNILEVER • CLINIC PLUS • ENT./AG. MINDSHARE MUMBAI A08/147 JOHNNIE WALKER BLUE LABEL - THE GENTLEMAN’S WAGER • DIAGEO • JOHNNIE WALKER BLUE LABEL • ENT./AG. PHD SINGAPORE / ANOMALY NEW YORK • MED. AG. PHD SINGAPORE • PROD. CO. RSA FILMS NEW YORK CITY, NY A08/150 PLAY WITH YOURSELF • THE BLUE BALL FOUNDATION • TESTICULAR CANCER AWARENESS • ENT./AG. M&C SAATCHI SYDNEY / BANG PR SYDNEY • PROD. CO. DIGITAL PLAYGROUND LOS ANGELES A08/155 GISELE BÜNDCHEN - I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. SMUGGLER NEW YORK A08/160 THANK-YOU PARCELS • PRIMA POLAND • PRIMA FINEZJA • ENT./AG. FCB WARSAW WARSAW • MED. AG. HAVAS MEDIA WARSAW • PROD. CO. PAPAYA FILMS WARSAW

SINGAPORE BRAZIL GREECE USA FRANCE BELGIUM USA CANADA UNITED KINGDOM SPAIN USA USA USA SPAIN BRAZIL FRANCE UNITED KINGDOM CHINA UNITED KINGDOM UNITED KINGDOM THAILAND UNITED KINGDOM INDIA POLAND NORWAY THAILAND ITALY BRAZIL USA NEW ZEALAND BELGIUM GERMANY BRAZIL INDIA SINGAPORE AUSTRALIA USA POLAND

USE OF SOCIAL PLATFORMS B01/012 APT CB2 • CB2 • INTERACTIVE APARTMENT • ENT./AG. MOTHER NEW YORK USA B01/031 #HAPPYTOHELP • KLM ROYAL DUTCH AIRLINES • #HAPPYTOHELP • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PROD. CO. MIKE TV AMSTERDAM THE NETHERLANDS USA B01/048 TAP THRU • LOWE’S • LOWE’S • ENT./AG. BBDO NEW YORK • MED. AG. RESOLUTION MEDIA CHICAGO • PROD. CO. JAKE MILLS PRODUCTIONS NEW YORK B01/065 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF GERMANY B01/079 #SENDBADLUCK • ALLSTATE • ALLSTATE INSURANCE • ENT./AG. LAPIZ CHICAGO / LEO BURNETT CHICAGO • MED. AG. TAPESTRY CHICAGO USA B01/091 SOCIAL FEED • PENINSULA SCHOOL FEEDING ASSOCIATION • MEDIA PLATFORM • ENT./AG. HELLOCOMPUTER CAPE TOWN / FCB CAPE TOWN SOUTH AFRICA B01/101 SPEAK BEAUTIFUL • UNILEVER • DOVE • ENT./AG. MINDSHARE NEW YORK • MED. AG. MINDSHARE NEW YORK USA ROMANIA B01/102 #LITTLEMONEYBIGFUN • KFC • RESTAURANT CHAIN • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST / MRM//MCCANN BUCHAREST • MED. AG. UM ROMANIA BUCHAREST PANAMA B01/105 THE TWEETING POTHOLE • MEDCOM • PUBLICATIONS AND MEDIA • ENT./AG. P4 OGILVY&MATHER PANAMA CITY • PROD. CO. SAKE BUENOS AIRES B01/113 RE-EMPLOYMENT • FIFTH THIRD BANK • FINANCIAL SERVICES • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. MOXIE PICTURES NEW YORK USA B01/117 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. STARCOM MEDIAVEST GROUP CHICAGO/LEO BURNETT TORONTO/LEO BURNETT CHICAGO/LEO BURNETT LONDON/HOLLER LONDON • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. CHELSEA PIC. LA USA B01/118 THE MOST RIDICULOUSLY HONEST SOCIAL MEDIA CAMPAIGN EVER • UKTV • DAVE GORMAN - MODERN LIFE IS GOODISH • ENT./AG. PHD ROCKET LONDON / WIEDEN+KENNEDY LONDON • MED. AG. PHD ROCKET LONDON UNITED KINGDOM B01/119 #CHAMPIONTHEMATCH • HEINEKEN • HEINEKEN • ENT./AG. STARCOM MEDIAVEST GROUP AMSTERDAM / DDB & TRIBAL WORLDWIDE AMSTERDAM • MED. AG. STARCOM MEDIAVEST GROUP AMSTERDAM THE NETHERLANDS B01/120 HEINEKEN@WHERENEXT • HEINEKEN • HEINEKEN • ENT./AG. STARCOM MEDIAVEST GROUP AMSTERDAM / R/GA LONDON LONDON • MED. AG. STARCOM MEDIAVEST GROUP AMSTERDAM THE NETHERLANDS B01/126 TACO BELL BLACKOUT • TACO BELL • FAST FOOD RESTAURANT • ENT./AG. DIGITASLBI SAN FRANCISCO USA B01/127 #THANKSFORBEINGLATE • EDITIONS POINTS • EPOINTS.FR • ENT./AG. MARCEL PARIS FRANCE B01/131 READY, SET, GOOOOLF! • VOLKSWAGEN • VW GOLF GTI • ENT./AG. MEDIACOM NEW YORK / DEUTSCH LA / EDELMAN LOS ANGELES • MED. AG. MEDIACOM NEW YORK USA B01/132 #BOSTONBLIZZARDCHALLENGE WARMS UP • COMMONWEALTH OF PR • PRTC • ENT./AG. J. WALTER THOMPSON PUERTO RICO SAN JUAN • MED. AG. MINDSHARE MIAMI PUERTO RICO B01/141 FRYFUTBOL • MCDONALD´S • WORLD CUP SPONSORSHIP • ENT./AG. FACEBOOK CREATIVE SHOP MENLO PARK / ARC LONDON LONDON • MED. AG. OMD LONDON • PROD. CO. FRAMESTORE LONDON USA B01/151 DONOR 18 • MINISTRY OF HEALTH • ORGAN DONOR REGISTRATION • ENT./AG. ROORDA RECLAMEBUREAU AMSTERDAM • MED. AG. MEDIAXPLAIN* AMSTERDAM • PROD. CO. BRUUT.TV AMSTERDAM THE NETHERLANDS B01/174 #SPEAKFORTHEM • SAVE THE CHILDREN • CAMPAIGN AGAINST CHILD ABUSE • ENT./AG. MCCANN LIMA PERU FRANCE B01/180 MIKADO STICK • MONDELÉZ • MIKADO • ENT./AG. ROMANCE PARIS • MED. AG. CARAT COUBEVOIE • PROD. CO. STANDARD FILMS PARIS B01/200 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO / HAVAS HELIA LONDON • MED. AG. PHD LONDON • PROD. CO. JOINERY LOS ANGELES USA B01/212 I’M NOT RACIST, BUT... • HAND IN HAND • HAND IN HAND • ENT./AG. MORTIERBRIGADE BRUSSELS • PROD. CO. CZAR BRUSSELS BELGIUM USA B01/213 SNAPPER HERO • AT&T • AT&T • ENT./AG. FULLSCREEN LOS ANGELES • PROD. CO. CORRIDOR DIGITAL LOS ANGELES B01/220 BLUEBIRD • MCDONALD´S • MCDONALD´S • ENT./AG. OMD NEW YORK / DDB CHICAGO / LEO BURNETT CHICAGO • MED. AG. OMD NEW YORK USA B01/222 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. MINDSHARE NEW YORK • PROD. CO. CLICK 3X NEW YORK USA B01/229 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON USA B01/230 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. MEDIACOM SHANGHAI • PROD. CO. BLACK + CAMERON SHANGHAI CHINA USE OF MOBILE DEVICES B02/028 #COLOURYOURSUMMER • COCA-COLA SOUTH PACIFIC • COCA-COLA • ENT./AG. UM SYDNEY / OGILVY & MATHER SYDNEY • MED. AG. UM SYDNEY B02/039 I-PHONE5 CHARGING STATION • PT SAMSUNG ELECTRONICS INDONESIA • SAMSUNG S5 • ENT./AG. LEO BURNETT INDONESIA JAKARTA • PROD. CO. ORANGE WATERLAND JAKARTA B02/068 KEEP OUR BEACHES CLEAN • TUNISIE TELECOM • 3G INTERNET MOBILE • ENT./AG. MINDSHARE TUNIS • MED. AG. MINDSHARE TUNIS B02/074 LGBT AVATARS • PRAGUE PRIDE • PRAGUE PRIDE • ENT./AG. GEOMETRY GLOBAL PRAGUE / OGILVY & MATHER PRAGUE B02/081 SKY SQREENING • SKY DEUTSCHLAND FERNSEHEN • SKY GO • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. FIREAPPLE MUNICH B02/108 BACKMEAPP • PROCTER & GAMBLE • ALWAYS FEMININE CARE • ENT./AG. LEO BURNETT ITALY MILAN • MED. AG. PERFORMANCE MEDIA WARSAW • PROD. CO. FABBRICA VIRALI MILAN B02/109 MOVE YOUR APP • ZURÜCK ZUM URSPRUNG • APP • ENT./AG. OGILVY & MATHER VIENNA / HOGARTH-OGILVY BUCHAREST B02/110 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY B02/115 MELANOMA LIKES ME • MELANOMA PATIENTS AUSTRALIA • MELANOMA PREVENTION • ENT./AG. GPY&R BRISBANE B02/117 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO • PROD. CO. OPTIMUS CHICAGO B02/127 THE SWEDISH SNOW RESCUERS • AUDI • AUDI QUATTRO • ENT./AG. ÅKESTAM HOLST STOCKHOLM • MED. AG. STARCOM MEDIAVEST GROUP STOCKHOLM B02/139 VISUAL DICTIONARY • BRITISH COUNCIL • PRIVATE EDUCATION • ENT./AG. GREY GROUP SINGAPORE • PROD. CO. QRIOUS LAB SINGAPORE B02/153 DRIVE TO THE UNEXPECTED • GENERAL MOTORS • CADILLAC; AUTOMOTIVE • ENT./AG. OLABUENAGA CHEMISTRI MEXICO CITY • MED. AG. CARAT MEXICO MEXICO CITY • PROD. CO. UNIDAD 59 MEXICO CITY B02/175 THE NEXT PHOTO • CHILDHOOD EYE CANCER TRUST • FLASH PHOTO POSTER CAMPAIGN • ENT./AG. WUNDERMAN LONDON B02/180 SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN • BAOBEIHUIJIA • BAOBEIHUIJIA • ENT./AG. TBWA/BEING SHANGHAI • PROD. CO. SHINEWORKS SHANGHAI B02/181 TTYL (TALK TO YOU LATER) • CHEVROLET • CHEVROLET • ENT./AG. MARURI GREY GUAYAQUIL • MED. AG. MEDIACOM MEXICO • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

AUSTRALIA INDONESIA TUNISIA CZECH REPUBLIC GERMANY ITALY AUSTRIA MEXICO AUSTRALIA USA SWEDEN SINGAPORE MEXICO UNITED KINGDOM CHINA ECUADOR

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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MEDIA SHORTLIST 47

MONDAY / JUNE 22 / 2015

USE OF OTHER DIGITAL PLATFORMS B03/002 #SHARETHEBATHROOM • IKEA CANADA • RETAIL • ENT./AG. JUNGLE MEDIA TORONTO / LEO BURNETT TORONTO • MED. AG. JUNGLE MEDIA TORONTO B03/007 CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY B03/015 ATM • FNB • ATM • ENT./AG. GLOO@OGILVY CAPE TOWN B03/022 UNITED TRANSLATORS OF SYDSVENSKAN • SYDSVENSKAN DAILY NEWS • PUBLICATIONS & MEDIA • ENT./AG. THE FAN CLUB MALMO B03/033 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF B03/035 SAVING REAL LIVES IN REAL TIME • FIA: FEDERATION FOR INTERNET ALERTS • GEO-TARGET EMERGENCY • ENT./AG. CONVERSANT MEDIA CHICAGO B03/038 UNDER CONSTRUCTION SITES • MATRACAT • CONSTRUCTION MACHINERY AND EQUIPMENT COMPANY • ENT./AG. OMD SAN JOSE / GARNIERBBDO SAN JOSÉ • MED. AG. OMD SAN JOSE B03/042 SKY TIP • SKY • PAY TV • ENT./AG. ISOBAR BRAZIL SAO PAULO B03/062 TWIN SOULS • CHARITABLE FOUNDATION «CHANGE ONE LIFE» • ADOPTION AWARENESS • ENT./AG. Y&R MOSCOW B03/066 THE INTERACTIVE FORM • CANAL+ • CANAL+ • ENT./AG. BETC PARIS B03/072 AID TO CART • EXITO GROUP / FOOD BANK • EXITO FOUNDATION • ENT./AG. SANCHO BBDO BOGOTÁ • MED. AG. OMD COLOMBIA BOGOTÁ B03/083 THE BANNER THAT MAKES YOU LIKE BANNERS • 3 M • POST-IT® STICKY NOTES • ENT./AG. BBDO RUSSIA GROUP MOSCOW / PROXIMITY RUSSIA MOSCOW B03/138 GISELE BÜNDCHEN - I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. SMUGGLER NEW YORK

CANADA AUSTRALIA SOUTH AFRICA SWEDEN GERMANY USA COSTA RICA BRAZIL RUSSIA FRANCE COLOMBIA RUSSIA USA

USE OF DIGITAL CONTENT B04/006 PRESS PLAY TO GIVE • UNICEF SWEDEN AND ABBA THE MUSEUM • NGO • ENT./AG. EDELMAN DEPORTIVO STOCKHOLM SWEDEN B04/012 MONTY’S CHRISTMAS • JOHN LEWIS PARTNERSHIP • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. MANNING GOTTLIEB OMD LONDON • PROD. CO. BLINK PRODUCTIONS LONDON UNITED KINGDOM USA B04/017 ADOPTABLE TRENDS • DPA • PET ADOPTION • ENT./AG. DIESTE DALLAS • PROD. CO. LETCA FILMS MIAMI B04/095 JUST DANCE NOW WITH COCA-COLA AND LES TWINS! • COCA-COLA • FMCG • ENT./AG. HAVAS SPORTS & ENTERTAINMENT PUTEAUX • PROD. CO. HAVAS PRODUCTIONS PUTEAUX FRANCE B04/107 REVENGE OF THE (IT) NERDS • DELL • DELL • ENT./AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF • MED. AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF GERMANY B04/112 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. STARCOM MEDIAVEST GROUP CHICAGO/LEO BURNETT TORONTO/LEO BURNETT CHICAGO/LEO BURNETT LONDON/HOLLER LONDON • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. CHELSEA PIC. LA USA B04/121 CONTENT EXTINCT • WWF DENMARK • WWF DENMARK • ENT./AG. GEOMETRY GLOBAL COPENHAGEN DENMARK B04/133 THE WEATHER CHALLENGE • TOYOTA MOTOR EUROPE • AYGO • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • MED. AG. ZENITHOPTIMEDIA LONDON • PROD. CO. SMUGGLER LONDON SPAIN B04/135 SOCIAL SAVVY BURGLAR • ALLSTATE INSURANCE COMPANY • HOME INSURANCE • ENT./AG. LEO BURNETT CHICAGO • MED. AG. BRAND NETWORKS NEW YORK • PROD. CO. HELO LOS ANGELES USA B04/162 #PROJECT360 • MAMMUT SPORTS GROUP • MAMMUT • ENT./AG. HEYE MUNICH GERMANY B04/183 HIMINITIATIVE • PHILIPS INDIA • BREAST CANCER AWARENESS • ENT./AG. OGILVY & MATHER INDIA GURGAON • MED. AG. CARAT MEDIA SERVICES INDIA GURGAON • PROD. CO. CUTAWAYY FILMS MUMBAI INDIA USA B04/186 NATURE ADVENTURE • OLD SPICE • PERSONAL CARE • ENT./AG. WIEDEN+KENNEDY PORTLAND • PROD. CO. PRETTYBIRD CULVER CITY B04/195 THE EMOTISONGS • COCA-COLA • COCA-COLA • ENT./AG. MCCANN WORLDGROUP MILAN ITALY B04/209 SHINE • CANON • CANON CAMERAS • ENT./AG. LEO BURNETT SYDNEY • MED. AG. MEDIACOM SYDNEY • PROD. CO. BRIGHTWORKS PRODUCTION SYDNEY AUSTRALIA B04/224 LOVIN’ THE SUPER BOWL • MCDONALD´S • MCDONALD´S • ENT./AG. DDB CHICAGO • MED. AG. OMD CHICAGO USA B04/230 TOGETHER AGAINST LEAKS • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO BRAZIL B04/241 RISK EVERYTHING • NIKE • NIKE • ENT./AG. WIEDEN+KENNEDY PORTLAND • MED. AG. MINDSHARE PORTLAND • PROD. CO. PASSION PICTURES LONDON USA FAST MOVING CONSUMER GOODS C01/024 DIAPER CHANGING STATION • KAO • MERRIES • ENT./AG. DENTSU INDONESIA JAKARTA • PROD. CO. VISUAL FARM JAKARTA INDONESIA C01/038 SHARE THE LOAD • PROCTER & GAMBLE INDIA • ARIEL MATIC • ENT./AG. BBDO INDIA MUMBAI • MED. AG. MEDIACOM MUMBAI • PROD. CO. RED ICE FILMS MUMBAI INDIA C01/051 HANDLE ON HYGIENE • UNILEVER • LIFEBOUY • ENT./AG. GEOMETRY GLOBAL DUBAI • PROD. CO. ALCHEMY FILMS DUBAI UNITED ARAB EMIRATES ARGENTINA C01/055 MESSAGE IN A BOTTLE • AB-INBEV • ANDES • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES • PROD. CO. PRIMO BUENOS AIRES C01/063 HIDDEN SUGAR RECEIPT • COLGATE-PALMOLIVE • SUGAR ACID NEUTRALIZER TOOTHPASTE • ENT./AG. RED FUSE COMMUNICATIONS HONG KONG / Y&R HONG KONG HONG KONG C01/085 THE OREO ECLIPSE • MONDELÉZ INTERNATIONAL • OREO • ENT./AG. PHD LONDON / DRUM LONDON / FCB INFERNO LONDON • MED. AG. PHD LONDON • PROD. CO. GRAND VISUAL LONDON UNITED KINGDOM C01/103 THE BANNER THAT MAKES YOU LIKE BANNERS • 3 M • POST-IT® STICKY NOTES • ENT./AG. BBDO RUSSIA GROUP MOSCOW / PROXIMITY RUSSIA MOSCOW RUSSIA C01/134 NEWCASTLE BROWN ALE: BAND OF BRANDS • HEINEKEN USA • NEWCASTLE BROWN ALE • ENT./AG. STARCOM MEDIAVEST GROUP NEW YORK / DROGA5 NEW YORK / GEOMETRY GLOBAL NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK USA INDIA C01/138 WHAT WOMEN WANT... • PROCTER & GAMBLE • GILLETTE • ENT./AG. MEDIACOM MUMBAI / BBDO INDIA GURGAON • MED. AG. MEDIACOM MUMBAI C01/142 DRINKABLE ADVERTISING • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. BOSSA NEW YORK USA C01/144 FATHER´S DAY • NAVIDUL • HAM • ENT./AG. MCCANN MADRID • PROD. CO. PRIMO MADRID SPAIN C01/158 MIKADO STICK • MONDELÉZ • MIKADO • ENT./AG. ROMANCE PARIS • MED. AG. CARAT COUBEVOIE • PROD. CO. STANDARD FILMS PARIS FRANCE C01/161 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. STARCOM MEDIAVEST GROUP CHICAGO/LEO BURNETT TORONTO/LEO BURNETT CHICAGO/LEO BURNETT LONDON/HOLLER LONDON • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. CHELSEA PIC. LA USA C01/163 THE FORGOTTEN 49 • TATA TEA • TEA • ENT./AG. MAXUS GLOBAL LONDON / LOWE LINTAS AND PARTNERS BANGALORE • MED. AG. MAXUS GLOBAL LONDON UNITED KINGDOM CARS & AUTOMOTIVE SERVICES C02/030 THE STREET CHARGING PROJECT • VOLKSWAGEN • VW ELECTRIC CARS • ENT./AG. DDB GROUP GERMANY BERLIN • PROD. CO. MR BOB FILMS BERLIN C02/048 CINEMA PEDESTRIAN DETECTION • VOLKSWAGEN • NUEVO VOLKSWAGEN PASSAT • ENT./AG. DDB SPAIN MADRID • PROD. CO. SEVEN SENSES MADRID C02/051 DRIVE TO THE UNEXPECTED • GENERAL MOTORS • CADILLAC; AUTOMOTIVE • ENT./AG. OLABUENAGA CHEMISTRI MEXICO CITY • MED. AG. CARAT MEXICO MEXICO CITY • PROD. CO. UNIDAD 59 MEXICO CITY C02/052 BLACKOUT • GENERAL MOTORS- CHEVROLET • CARS • ENT./AG. COMMONWEALTH//MCCANN DETROIT • MED. AG. CARAT DETROIT C02/053 TECHNOLOGY & STUFF • GENERAL MOTORS- CHEVROLET • CARS • ENT./AG. COMMONWEALTH//MCCANN DETROIT / FLEISHMAN HILLARD DETROIT • MED. AG. CARAT DETROIT

GERMANY SPAIN MEXICO USA USA

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) C03/002 ADIDAS ORIGINALS #THIS IS ME# • ADIDAS • ORIGINALS • ENT./AG. CARAT CHINA SHANGHAI / TBWA\SHANGHAI • MED. AG. CARAT CHINA SHANGHAI CHINA C03/003 THE MODERN ART OF COFFEE • NESCAFÉ DOLCE GUSTO/NESTLÉ • COFFEE POD MACHINE SYSTEMS & COFFEE • ENT./AG. MEDIACOM COPENHAGEN / MEDIACOM BEYOND ADVERTISING COPENHAGEN • MED. AG. MEDIACOM COPENHAGEN DENMARK C03/006 APPLES THROUGH PEARS • TELENET • IPHONE 6 LAUNCH • ENT./AG. THESE DAYS Y&R ANTWERP • MED. AG. VIZEUM BRUSSELS BELGIUM C03/007 HP VINE TV AD • HEWLETT-PACKARD • PAVILION X360 • ENT./AG. 180LA SANTA MONICA • MED. AG. OMNICOM MEDIA GROUP CHICAGO USA C03/025 SONY MOBILE Z3 • SONY MOBILE • SMARTPHONE • ENT./AG. MEDIACOM MENA DUBAI • MED. AG. MEDIACOM MENA DUBAI • PROD. CO. XAXIS DUBAI UNITED ARAB EMIRATES C03/030 BETTER CONTENT THROUGH DATA • BOSE CORPORATION • SOUNDTRUE HEADPHONES • ENT./AG. MEDIACOM LONDON • MED. AG. MEDIACOM LONDON UNITED KINGDOM C03/037 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO • PROD. CO. OPTIMUS CHICAGO USA C03/053 SONY SIDELINE CHALLENGE • SONY NZ • SONY a6000 CAMERA • ENT./AG. FCB NEW ZEALAND AUCKLAND NEW ZEALAND FINANCIAL PRODUCTS & SERVICES C04/010 THE 24 HOUR AD BREAK • DNB • 24 HOUR CUSTOMER SERVICE • ENT./AG. TRY OSLO • MED. AG. VIZEUM OSLO • PROD. CO. TANGRYSTAN PRODUCTIONS OSLO C04/015 VISA_ THE VOICE • VISA INFORMATION SYSTEM (SHANGHAI) • CREDIT CARD • ENT./AG. BBDO CHINA SHANGHAI / PROXIMITY CHINA SHANGHAI • MED. AG. OMD CHINA SHANGHAI • PROD. CO. GODMOTHER PRODUCTIONS SHANGHAI C04/021 RE-EMPLOYMENT • FIFTH THIRD BANK • FINANCIAL SERVICES • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. MOXIE PICTURES NEW YORK COMMERCIAL PUBLIC SERVICES INCL. HEALTHCARE & MEDICAL C05/007 PENNY THE PIRATE • LUXOTTICA • OPSM • ENT./AG. OMD SYDNEY / SAATCHI & SAATCHI SYDNEY • MED. AG. OMD SYDNEY C05/008 THE LIFE SAVING TV PROJECT • KT • OLLEH TV • ENT./AG. KOREA TELECOM SEOUL • PROD. CO. ROCKET SEOUL C05/020 VODAFONE RED LIGHT APPLICATION // BETWEEN US • VODAFONE • VODAFONE RED LIGHT APPLICATION • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL TRAVEL, ENTERTAINMENT & LEISURE C06/009 BLAH AIRLINES • VIRGIN AMERICA • AIRLINE • ENT./AG. ELEVEN SAN FRANCISCO • MED. AG. ROIDNA SAN FRANCISCO • PROD. CO. WORLD WAR SEVEN LOS ANGELES C06/011 LIVE NEWSFLASH BANNERS • NIPPON TELEVISION NETWORK CORPORATION • HAKONE EKIDEN • ENT./AG. HAKUHODO TOKYO • MED. AG. HAKUHODO DY MEDIA PARTNERS TOKYO • PROD. CO. AOI PRO. TOKYO C06/014 #HAPPYTOHELP • KLM ROYAL DUTCH AIRLINES • #HAPPYTOHELP • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PROD. CO. MIKE TV AMSTERDAM C06/019 THE PIZZA DELIVERY EXPERIMENT • RUTER • PUBLIC TRANSPORTATION COMPANY • ENT./AG. MCCANN OSLO • MED. AG. STARCOM OSLO • PROD. CO. PRAVDA OSLO C06/026 SNOW GRAFFITI • MEXICO TOURISM BOARD • MEXICO • ENT./AG. LAPIZ CHICAGO C06/031 TRIP BOOK SMILES • SMILES • MILEAGE PROGRAM • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. BANDO SÃO PAULO C06/037 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. KR MEDIA PARIS • PROD. CO. HERCULE PARIS C06/049 IMAGINATION MACHINE • S7 AIRLINES • S7 AIRLINES • ENT./AG. WIEDEN+KENNEDY AMSTERDAM • MED. AG. EASY-MEDIA MOSCOW C06/061 SAS ESCALATOR • SCANDINAVIAN AIRLINES • SAS • ENT./AG. LOS & CO OSLO C06/066 A WORLD FIRST ON THE WORLD’S LARGEST SHIP • ROYAL CARIBBEAN UK & IRELAND • ALLURE OF THE SEAS • ENT./AG. OMD UK LONDON • MED. AG. OMD UK LONDON • PROD. CO. CREATIVE CHERRY LONDON

NORWAY CHINA USA AUSTRALIA SOUTH KOREA TURKEY USA JAPAN THE NETHERLANDS NORWAY USA BRAZIL FRANCE THE NETHERLANDS NORWAY UNITED KINGDOM

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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MONDAY / JUNE 22 / 2015

LIONS DAILY NEWS

RETAIL, E-COMMERCE & RESTAURANTS C07/012 MORNING LIKE A KING • BURGER KING • BURGER KING • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL C07/020 MCTOLLBOOTH • GOLDEN ARCHES DEVELOPMENT CORPORATION • MCDONALD’S • ENT./AG. LEO BURNETT GROUP MANILA • MED. AG. STARCOM MEDIAVEST GROUP PHILIPPINES MAKATI CITY • PROD. CO. FILM PABRIKA MAKATI CITY C07/027 THE AD THAT RAN • INTERSPORT • RETAIL • ENT./AG. GEOMETRY GLOBAL PRAGUE / OGILVY & MATHER PRAGUE • MED. AG. NEO@OGILVY PRAGUE C07/032 HOUSES IN EXHIBITION • ZAP • ONLINE REAL STATE • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. A DUPLA SAO PAULO C07/034 THE BLIND TASTE • MCDONALD’S DEVELOPMENT ITALY • BACON CLUBHOUSE • ENT./AG. TBWA\ITALIA MILAN • MED. AG. OMD MILAN • PROD. CO. FILMMASTER PRODUCTIONS MILAN C07/036 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS C07/052 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK

SOUTH KOREA THE PHILIPPINES CZECH REPUBLIC BRAZIL ITALY FRANCE USA

PUBLICATIONS & MEDIA C08/016 THE LULLABY MATCH • FOX SPORTS • FOX SPORTS • ENT./AG. FOX INTERNATIONAL CHANNELS LATAM RIO DE JANEIRO • PROD. CO. BANDITS FILMS PORTO ALEGRE C08/022 CLASICLAXONS • RADIO FILARMONÊA • RADIO FILARMONÊA • ENT./AG. FCB MAYO LIMA • MED. AG. MEDIA CONNECTION BPN LIMA • PROD. CO. PATRIA LIMA C08/028 SKY SQREENING • SKY DEUTSCHLAND FERNSEHEN • SKY GO • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. FIREAPPLE MUNICH C08/052 NETFLIX GIF CAMPAIGN • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. DELAPOST PARIS PARIS C08/058 THE TWEETING POTHOLE • MEDCOM • PUBLICATIONS AND MEDIA • ENT./AG. P4 OGILVY&MATHER PANAMA CITY • PROD. CO. SAKE BUENOS AIRES C08/061 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO

BRAZIL PERU GERMANY FRANCE PANAMA BRAZIL

BUSINESS PRODUCTS & SERVICES C09/010 REVENGE OF THE (IT) NERDS • DELL • DELL • ENT./AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF • MED. AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF

GERMANY

CORPORATE IMAGE & COMMUNICATION C10/006 AIA SPACE TO PRAY AD • AIA INSURANCE • INSURANCE • ENT./AG. TBWA\SRI LANKA COLOMBO • MED. AG. OMD COLOMBO 6 • PROD. CO. 24 FRAMES COLOMBO C10/031 POWER OF SPORT: #MAKETHEFUTURERIO • SHELL • SHELL • ENT./AG. MEDIACOM LONDON / J. WALTER THOMPSON LONDON • MED. AG. MEDIACOM LONDON C10/032 SHINY LESSONS • GRUPO COBAN • ZAPATERIAS COBAN • ENT./AG. OMD GUATEMALA / BBDO GUATEMALA • MED. AG. OMD GUATEMALA C10/036 UNITED FOR HEALTHIER KIDS - MEXICO • NESTLÉ • FOOD • ENT./AG. OGILVY PARIS / 5.5 DESIGN STUDIOS PARIS C10/048 THE LETTER • HEINEKEN • TECATE • ENT./AG. NOMADES MEXICO CITY • MED. AG. STARCOM MEDIAVEST GROUP MEXICO • PROD. CO. CENTRAL FILMS MEXICO CITY C10/064 BREATHE AGAIN • XIAO ZHU • AIR PURIFIER • ENT./AG. Y&R SHANGHAI • PROD. CO. KATSU FILM PLANNING & PRODUCTION SHANGHAI

SRI LANKA UNITED KINGDOM GUATEMALA FRANCE MEXICO CHINA

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Evian – Baby

Getty Images – From love to Bingo

For the third year in a row, the film category is sponsored by SBT, the second largest TV network in Brazil.

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DEEPER CONTENT IS EMERGING AS BRANDS’ BEST FRIEND, ALBEIT A CHALLENGING, PUSHY, DEMANDING KIND OF FRIEND THAT MAKES US ALL A BIT NERVOUS. BUT ULTIMATELY, WRITES MARY MADDEVER, IT’S AN ALLY THAT IS MAKING CANADIAN CONTENT MORE EXCITING — AND MORE POPULAR

CANADA’S CONTENT PLAY: NOT JUST TAKING RISKS, MAKING RISKS Watch_Dogs had the most successful launch in the history of Ubisoft

T

HE ENTREPRENEURIAL reset

of Canada’s marketing industry is paying off.

Beyond some pretty phenomenal ROI (return on investment) for brands, programmes are getting global cred as best-in-class and boundary-pushing — from Ubisoft’s Watch_Dogs Live, a year-long real-world hack, to the social impact of Always’ ‘#LikeAGirl’. Mass audience diversity comfort zones were stretched

by Cheerios’ unvarnished stories of interracial relationships, while U by Kotex ponied up to exec-produce a teen lesbian vampire web series (without plastering the brand in the content) and became such a hit with its niche audience that the Canadian team is getting calls from its global counterparts wowed by the Carmilla results. And on the cause front, there was an ambitious two-month wee-doca-day push for the Hospital for Sick Children. What they have in common is deep content that is fairly unrecognisable as advertising.

Innovation has always driven business growth, and product R&D — like everything else — has been escalating madly. Now, spending money on completely new ideas that may not pay off is seen as a necessary investment in a company’s future for marcom as well, even across organisations historically

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21/06/2015 20:19

KETCHUM SOUNDS PRESENTS:

The Art of the

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LIVE! Monday, 22 June

17:15 – 17:45 - AUDI A Want to know how a brand and an award-winning artist work out a partnership?

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risk averse to unproven ROI tactics and cautious about how their brand saunters out into the world.

This risk-embracing boldness is being institutionalised and mandated. Tony Matta stepped into the Kraft Canada chief marketing officer role two years ago and has been shaking things up — the organisation wants to think and act like a start-up, with techco-style hackathon days. The MiO work in particular is decidedly un-old-school Kraft, and has YouTube numbers and sales to prove it.

Six months into her new remit, PepsiCo Canada chief marketing officer Christine Kalvenes (who came from running Innovation for PepsiCo in the US a year ago), created a 20% innovation and 10% test-and-learn rule for marketing allocation. After the 70% tried-and-true mark, marketers go outside the typical formulas — and glean learning to shape future efforts.

PepsiCo is already no stranger to pushing boundaries, and there is even more exciting stuff in the pipeline.

Canadian agencies are deep diving into uncharted waters to make it all happen. Since content is a big focus for

brands evolving beyond traditional ad-platform parameters, agencies of all stripes are rejigging.

Toronto creative agency Zulu Alpha Kilo has started a content division, Zulubot, bringing on TV production vet Shaam Makan. It initially got into the space for pragmatic reasons — budget.

Chief creative officer and CEO Zak Mroueh says the big eureka came four years ago when they were quoted over half a million dollars to externally produce a content piece, so decided to produce it themselves. “We took off our advertising lens and found a unique filming approach and were able to save the idea and create an award-winning piece for under $100k,” he says.

Mroueh says the dive into content has allowed them to create programmes that work for the brand and the audience: “The most powerful content lives in the world of pop culture, ZAK MROUEH

“THE MOST POWERFUL CONTENT LIVES IN THE WORLD OF POP CULTURE, PERMEATES THE FEED AND IS ACTIVELY SOUGHT OUT”

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permeates the feed and is actively sought out. It forms an audience based on originality or builds around an existing one through innovative media partnerships and out-of-the-box distribution.”

Mroueh cautions that moving from advertising to content studio mode entails different audience considerations, and that an agency’s understanding of brand values needs to be meshed with the kind of experience TV series producers have, creating audience loyalty. And he feels there is still learning to do around the role of content in the marketing mix — brands need to move from one-off executions to a true commitment to content as part of how they go to market. Mroueh says addressing that mind shift is a priority for Canada if it wants to be a global leader in this space.

Toronto PR firm North Strategic has also set up a division — Notch Video — that gives brands a different approach to content production: access to a vast network of video creators across Canada. Co-founder Mia Pearson explains that Notch was built

ACCESS ALL AREAS LIONSDAILYNEWS.COM UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE

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We get you.

ASIA CHINA INDIA MIDDLE EAST TURKEY UK USA

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with a network orchestrator model in mind to create content differently and at scale. “We have a team of strategists and producers in house and a strong community of production freelancers and small shops — shooters, editors, animators, etc.”

Currently, Notch is creating over 600 videos for Canadian Tire’s Tested programme, which shows how the national retailer’s products can withstand the rigours of Canada’s geographic and weather extremes.

Since they are locally shot in consumers’ own homes across the country, Pearson says the videos “are absolutely authentic, but also maintain a consistent level of production”.

Canada has a world-class film and TV production industry with multiple hubs across the country, and the nation also over-indexes on online videoconsumption levels, which leads to another reason for the ambitious risk-for-reward approach behind content marketing in Canada.

“Between the connectives and size of market, it’s a great place to test and learn for global brands,” Pearson says.

That has been the case for Samsung Canada. Chief marketing officer Mark Childs explains that cutting-edge technology and innovation are key drivers of the Samsung brand, with change as a core value, and that Canada represents the perfect opportunity to try new things and “create multiplatform campaigns for our highly diverse, hyper-engaged and totally connected young-minded consumer audience”.

One programme that was created in Canada takes advantage of discoveries out of global HQ, and is a positive example of how a content-marriedwith-cause focus is changing the nature of branding.

Childs explains that children with autism often struggle with eye contact, making it challenging for them to connect, and that an app developed in Korea can improve their ability to look their friends and family in the eye and interpret facial expressions. While the Look At Me app was developed at Samsung HQ and is available for free download globally via Google Play, Childs says Canada was identified as the ideal country to launch a larger initiative to help drive awareness for the Autism Spectrum Disorder (ASD) community and to make a larger impact. “Canada is leading the charge for ASD awareness with innovative initiatives, research, education, diagnosis and treatment, with some

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JUDY JOHN

“WE HELPED IGNITE A CULTURAL MOVEMENT AND PROVED THAT DOING SOMETHING ‘#LIKEAGIRL’ ISN’T AN INSULT. IT CAN MEAN AMAZING THINGS. THIS FILM IS PROOF OF THAT” very engaged community organisations, like our partner in The Look At Me Project, Autism Speaks Canada,” he says.

The Look At Me Project donated tablets loaded with the app to 200 Canadian families living with autism and the impact has been life altering. Childs says that it is triggering “powerful, emotional connections”.

On a broader audience stage, Samsung

CREATING BETTER TOMORROWS, EVERY DAY

BY BRENT CHOI, CHIEF CREATIVE AND INTEGRATION OFFICER, J WALTER THOMPSON CANADA I REMEMBER the conversation well.

Last fall, Ryan Spelliscy, our executive creative director, told me about a 60-second script that would be emotional and drive donations for the Hospital for Sick Children [SickKids].

Ryan went on: “Then there’s this other idea. What if we gave potential donors a dose of perspective by showing them what’s happening in the hospital every day for the next two months? We’re thinking a new TV spot every single day, daily print ads and more, but we don’t know

55

is taking advantage of content programmes to build connections with consumers while bringing to life the benefits of its technology. “We believe we are in a unique position as a purveyor of connected media devices to become a ‘go-to’ hub for content,” Childs says. “Our success comes from a product-integrated approach to the story. A great example of that is our collaboration with Domics, a YouTube animator who used the Note Edge for content creation.”

Another example that illustrates Canada’s appetite for deeper content and boundary pushing is provided by the Cheerios brand, which has a history of celebrating connection between

how we’re going to shoot it. And even if we did, we don’t know what we’ll capture. And even if we did, we don’t know if we can get it to the different stations every day or if they’ll run it.

But the honesty of the idea seems right, and the daily nature of the campaign will help keep donating top of mind. So…” So we forged ahead.

We had great conversations with the hospital team, and they also thought the idea was too powerful to ignore.

They immediately started to connect nurses, doctors, therapists, administrators, volunteers, families and children with our agency and production company, all while doing their not-so-small day job of running a world-class hospital.

“Funny, as I look back, I think how crazy it was to even attempt this,” says Lori Davidson, vice-president of brand strategy and communications for SickKids. “Thankfully, the idea was so vivid and galvanising,

everyone did everything they could to bring it to life.”

Our traffic and media team got the stations to agree to run a new spot every day in primetime for two months. We also got lucky with Mark Zibert, one of Canada’s best directors. He has a personal connection to the hospital. So from shooting big-budget spots for Nike and Adidas, he was on board to shoot for countless days for the hospital.

The final planet aligned when Coldplay donated their song Fix You. In the end, the team accomplished a gargantuan feat and set the record for donations in the hospital foundation’s 40-year history. When I watch the case study, I’m filled with pride. But it also gives me a sobering perspective. Because what it really shows is that there are life-changing victories, battles and losses taking place at the Hospital for Sick Children every minute of every day.

Even as I write this.

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Learn more at adworks.att.com and @ATTAdWorks Š2015 AT&T Intellectual Property. All rights reserved.

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people around the breakfast table, whether showing couples coming together, mothers with their daughters, or fathers with their toddlers.

“Connection has always been at the core of their messaging,” says Glen Hunt, chief transformation officer of Cossette. “But what people didn’t notice was that those Cheerios were doing the exact same thing. It’s called the ‘Cheerios Effect’ and it happens when two Cheerios are dropped in a bowl of milk — they naturally want to come together. Just like people. And we thought: ‘Isn’t that the way the world is meant to be?’ What better purpose for a brand than to say that we are all worthy of connection, and to say this with complete openness and authenticity?”

The bravery came from a client who was prepared to align a brand as important as Cheerios with a purpose.

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Notch is creating over 600 videos for Canadian Tire’s Tested programme The Look At Me Project app was donated to 200 Canadian families living with autism Leo Burnett’s ‘Like A Girl’ campaign

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Hunt explains that General Mills had already established a purpose for the company — “Nourishing Lives” — and was ready to make it the guiding principle of its flagship cereal, unifying Cheerios sub-brands under one masterbrand statement, “Celebrating Connection”.

He adds: “The courage came from knowing that if we were going to make the statement about authentic connection for everyone, we would be gravitating towards real stories, like a gay couple adopting a child or about inter-racial marriages, because Cheerios doesn’t see handicaps or labels or stereotypes — they see people and all people are worthy of connection. If some people disagreed or were offended by that message, they were welcome to voice their opposition or choose another cereal. The brand is more interested in appealing to people who share our values than those that do not. So we went looking for unvarnished stories involving real people — all kinds of people. We didn’t want to take the edges off the reality. If it’s too packaged and manu-fake-tured, the truth gets beaten out of it.”

Hunt believes it engenders a sense of privilege when someone shares a truthful story in an honest and open way: “When someone opens up and is raw, real and sincere, and says, ‘Here I am, my vulnerable self’, you sense that you are experiencing a real truth... And that is extremely powerful.”

Another campaign that succeeded in creating real social change was Always’ ‘#likeagirl’. According to Judy John, CEO and chief creative officer at Leo Burnett Canada, it was one of the hardest assignments of her career, but also one of the most rewarding. “Our agency was charged with crafting a new global brand platform for P&G Always,” she says. “To do this, we developed a unique team spanning Leo Burnett’s Toronto, Chicago and London offices. In Leo Burnett land, we call this ‘creativity without borders’.”

The client’s ambition was big: change girls’ lives one girl at a time by championing their confidence.

“Through research, we found girls’ confidence drops at puberty significantly more than boys’, and rarely is fully regained,” John adds. “Girls feel like they can do anything when they’re young. Then they hit puberty and they question everything about themselves.

As a brand that champions confidence for all women, young and old, Always knew it had to do something about this important issue.”

21/06/2015 20:19

ADVERTISING AGE’S

YOUNG CREATIVES COVER COMPETITION Ad Age invited young creatives from around the world to design the cover of the June 15th Cannes Issue. Stop by and see the best creative work on our billboard display at the Majestic.

Read all about our 2015 winner: adage.com/cannescover ®

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Having uncovered this insight, the Leo Burnett team sought to understand what factors work to undermine confidence in girls. Among them, was how frequently society uses expressions that serve to depress a girl’s confidence.

“Our idea was to take one of those common expressions — ‘like a girl’ — and dramatise the subtle yet negative power it creates, and then show how that phrase can be reinterpreted to have a new and inspiring meaning,” Johns says. “We knew this needed to be an emotional brand message, not a rational product message. We wanted people to share whatever we created and, to achieve this goal, we knew we had to break category conventions. Our idea was to film an experiment, which by its nature is unpredictable. No safety nets, no script and no storyboard. It was a calculated risk the agency and clients would make together.”

For the production, Leo Burnett told people it was casting for market research that might be turned into a film, and that no preparation was required. “We had an idea of what we thought would happen — the women, boys and men would do things ‘like a girl’ in a weak and derogatory manner and the younger girls would try hard and give it their all,” John says. “What we uncovered was far richer and better than we ever thought possible.”

Today, almost a year later, Always ‘#LikeAGirl’ has garnered more than 85 million views globally and has changed the way people think and use the phrase “like a girl”. “We helped ignite a cultural movement and proved that doing something ‘#LikeAGirl’ isn’t an insult. It can mean amazing things.

This film is proof of that.”

A different sort of cultural movement was ignited by Watch_Dogs Live, a massive digital campaign that was created for the launch of Ubisoft’s hacking game Watch_Dogs.

“Our mission was to create excitement around the game in the year before its release and secure pre-orders,” says Carl Robichaud, vice-president and creative director of Publicis Montreal.

“Given our limited media budget, we wanted to do things differently and create interactive, high-impact stunts closely inspired by the game. The stunts were to be activated and controlled by fans online. However, with a 12-month campaign period, it was not enough to keep people engaged and promote pre-orders. We decided to bring the game to life even more by focusing the campaign around the launch of a mobile game. Just like in the real game,

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GLEN HUNT

“WE WENT LOOKING FOR UNVARNISHED STORIES. IF IT’S TOO PACKAGED AND MANUFAKE-TURED, THE TRUTH GETS BEATEN OUT” users could virtually hack surrounding targets to ‘own’ them and try to keep possession of them against other players. The best players were given weekly prizes and, ultimately, the grand prize and the title of Best Hacker In Canada.”

This resulted in generating an extremely engaged community of 200,000-plus hackers across Canada — with minimal media spend. “The app also served as our own communication channel with weekly posts and promos,” Robichaud adds. “And since the players were really into the game, we let gamers move up the leaderboard in exchange for a pre-order.”

Stunts were carried out over the course

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of the campaign to push awareness and involve more people in the app. For example, the online community cracked an ATM, delivering thousands of dollars to an unsuspecting crowd.

“This stunt was done with a live feed, which was risky because you never know how people will react to free money,” Robichaud says. “Tweets by the community led to us actually blow up a car, in live feed as well. We also let the gamers hack a live sports show.”

Not only did the free game make it into App Store Canada’s top five but, at the end of the year-long campaign, Watch_Dogs had the most successful launch in the history of Ubisoft.

Robichaud also notes that the campaign, which is one of Publicis Canada’s most awarded, has contributed “to placing Canada at the forefront of digitally integrated advertising”.

The Carmilla YouTube series

BAYING FOR BLOOD

BY DENISE DARROCH, BRAND MANAGER, FEMININE CARE, KIMBERLYCLARK CANADA

“THE CARMILLA YouTube series was an opportunity to play in uncharted territory and was a by-product of a trusting relationship between a client and an agency partner, Geometry Global.

Carmilla — a modern-day take on the gothic Le Fanu novella of a lesbian vampire — provided U by Kotex with a unique platform to act as executive producers of amazing

content, as well as to collaborate with the series to develop separate content integrations.

Trust and transparency were integral to establishing a safe environment that permitted us to develop and execute an idea that was groundbreaking for U by Kotex. Our production partners, Toronto-based Shift2 and Smokebomb, introduced us to the power and heart behind a fandom (aka Creampuffs) and how as a brand we could utilise this to connect in a manner we had never explored before.

This approach created a bond between the brand and fan base that is truly innovative. The Carmilla fandom is now a web of people from

around the world who demonstrate love, loyalty and advocacy for both the series and for U by Kotex.

It was a leap of faith bravely committed to by all parties, from Smokebomb and Shift2, who identified the brand as a great fit and partner for the series, to Geometry Global for taking a chance to bring us this unconventional partnership and Kimberly-Clark for risking to step into unfamiliar waters and recognising the potential positive impact.

Due to the success of season one and the outpouring of love from the fandom asking for a season two, a new season of Carmilla launched this month.

21/06/2015 20:19

™

226 MILLION PEOPLE WILL BE FOLLOWING US AT CANNES.

GET OBSESSED.

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THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

MONDAY/JUNE 22/2015 - PUBLISHED BY BOUTIQUE EDITIONS

WELCOME...

A SELECTION OF TODAY’S SEMINARS

...

10.00 ADOBE A CREATIVE RENAISSANCE 11.00 HEARST THE MILLENNIAL MIND 12.00 H+K STRATEGIES & DAZED JEFFERSON HACK IN CONVERSATION WITH SAMANTHA MORTON 13.00 GREY GROUP 9TH ANNUAL GREY MUSIC SEMINAR: MARILYN MANSON 13.00 (DEBUSSY) MCCANN WORLDGROUP & THE PALEY CENTER CREATIVITY IS THE ONLY WAY TO SURVIVE 14.00 DENTSU CREATIVITY IN THE AGE OF DATA 14.00 (DEBUSSY) MB VERMEER BUILDING PURPOSEFUL BRANDS, CAMPAIGNS AND ORGANISATIONS IN A DIGITAL AGE 15.00 TWITTER POWER OF #NOW 15.00 (DEBUSSY) BBDO HAVE IDEA, WILL TRAVEL 16.00 (DEBUSSY) RAZORFISH & CONTAGIOUS TOOLKIT FOR TRANSFORMATION 17.00 (DEBUSSY) LATINWORKS LATIN: THE HOTTEST NEW BRAND?

All seminars are in the Grand Auditorium unless otherwise stated

TIM MELLORS

BOB ISHERWOOD

KEITH REINHARD

people with around seven years’ experience in the creative communications industry transition into senior management. Working alongside chairman Keith Reinhard (chairman emeritus DDB Worldwide), industry leaders including David Droga, PJ Pereira and Mark Tutssel will help participants work on a real brief - International, from Mondelez based around reinvigorating the Bubblicious brand.

Reinhard said: “Why am I so

excited about the new Lions Masters of Creativity programme?

Well, at the hands of an all-star faculty — we have some of the industry’s most prominent figures representing all the key disciplines — participants will get a chance to hone their skills at strategic and media planning and multiplatform creative execution. And they’ll be working on a real live client brief to bring new life to a brand that’s lost its salience.”

The Academy pro- TURN TO P.3

It’s all about the work, creativity, and learning WITH awards and creativity the two key pillars of Cannes Lions, an equally important third pillar to the event is teaching and training.This dimension is activated through a series of high-intensity learning programmes led by world-class creative and marketing talent. There are nine events, five under the Young Lions Academy programme and four leadership training courses. New in 2015 is Masters of Creativity, a professional qualification to help

Lions gives leg-up to start-ups LIONS Innovation sees the launch

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

of The Start-up Academy, an initiative created in partnership with pioneering digital agency R/GA. The Academy will give 10 start-up businesses the chance to sharpen their brand identities, focus business plans and discover how to market themselves effectively.

They then have a chance to showcase what they’ve learned over three days in a series of presentations to an exclusive audience of media, agency executives, chief executives, innovation and marketing officers from some of the world’s biggest brands.

INSIDE BOX

ACADEMY DEAN IS PAUL WOOLMINGTON

Academy dean is Paul Woolmington, senior Fellow at Columbia University. Woolmington has launched two successful media and communications concerns

and advised to brands, media companies, governments, start-up firms, and social cause organisations worldwide. He has also appeared on Cannes Lions juries.

R/GA has successfully facilitated the development of start-ups through two R/GA Accelerators as well as the upcoming LA Dodgers Accelerator with R/GA and the Techstars Metro Accelerator.

The 10 companies taking part in the Academy were selected from 100 pre-Festival applications.

Between them they have business interests in the US, UK, Turkey, Brazil and Australia.

to the 62nd Cannes Lions International Festival of Creativity, incorporating Lions Health and our new Lions Innovation Festival. As the industry changes at break-neck speed, here at Lions we try to provide you with inspiration, learning and celebration from every nook and corner of the world of creativity. With data and technology no longer viewed with suspicion by creative people, we have been overwhelmed by the interest in our Innovation stream — Thursday and Friday promise to be an amazing couple of days, in the main Palais and in the Lerins next door.

Before then, there are of course many things to enjoy.

The awarding of the Lions from our 40,000 entries, seminars, workshops, forums and masterclasses from the world’s best thinkers, a round-up of what you might have missed every day on the Official Cannes Lions Beach, and so much more.

If you’ve never been before, it’s impossible to imagine Cannes until you’ve been here to see it. If you’re an old hand, you already know that it is impossible to imagine until you’ve seen it. For everyone it will be exhilarating, exhausting, fascinating and fun; a feast of creativity.

Enjoy every minute of the Festival.

FESTIVAL CEO PHIL THOMAS

NEWS / CREATIVE EFFECTIVENESS SHORTLIST / PR SHORTLIST / OUTDOOR SHORTLIST / MEDIA SHORTLIST / FOCUS ON CANADA / SCREENINGS SCHEDULE

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LIONS DAILY DAILYNEWS NEWS LIONS ADVERTISE INTERESTED IN ADVERTISING IN LIONS DAILY NEWS?

CONTACT JERRY OR LISA AT THE SALES OFFICE ON LEVEL 4 OF THE PALAIS DES FESTIVALS

04 92 59 00 26 JODLIN@BOUTIQUEEDITIONS.COM

YOUR NEWS NEWS YOUR

CONTACT JULIAN NEWBY EDITOR, LIONS DAILY NEWS ON LEVEL 4 OF THE PALAIS DES FESTIVALS TO MAKE AN APPOINTMENT

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SCREENING SCHEDULE FILM LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

SUNDAY 21 DEBUSSY

DEBUSSY

09:00- 20:00

09:00 - 09:45

A02

Alcoholic Drinks

09:00 - 09:50

Cars, Other Vehicles, Auto Products & Services

09:45 - 12:25

A11

Home Electronics & Audio-Visual

09:50 - 10:35

Home Electronics & Audio-Visual

12:25 - 13:10

A05

Household Goods, Home Appliances & Furnishings

10:35 - 11:30

A06

Toiletries, Cosmetics & Beauty

A10 A11

WEDNESDAY 24 09:00 - 14:00

A18

Business Equipment & Services

13:10 -13:45

A06

Toiletries, Cosmetics & Beauty

11:30 - 12:15

A07

Pharmacy

13:45 - 14:00

A07

Pharmacy

12:15 - 12:30

A08

Clothing, Footwear & Accessories

12:30 - 13:10

A09

Miscellaneous

13:10 - 13:25

A21

Public Health & Safety

13:25 - 14:15

A04

Non-Alcoholic Drinks

14:15 - 15:35

A23

Fundraising, Donations & Appeals

15:35 - 16:30

A14

Travel, Transport & Tourism

16:30 - 17:25

A19

Commercial Public Services

17:25 - 18:00

A20

Corporate Image & Communication

18:00 - 19:15

A18

Business Equipment & Services

19:15 - 20:00

ESTEREL D01 D03

Short Non-Fiction Film (under 10 minutes) Short Fiction Film (under 10 minutes

SCREENING ROOM 1

09:00 - 20:00 09:00 - 17:00 17:00 - 20:00

09:00 - 20:00

B03

Other Consumer Products (incl. Durable Goods)

09:00 - 12:35

B01

Fast Moving Consumer Goods

12:35 - 16:35

C01

Viral Film

16:35 - 19:45

MONDAY 22 DEBUSSY

FRIDAY 26

THURSDAY 25 DEBUSSY

09:00-14:30

DEBUSSY

A13

Restaurants & Fast Food Outlets

09:00 - 09:40

A11

Home Electronics & Audio-Visual

09:00 - 09:45

FILM LIONS SHORTLIST

A12

Retail Stores

09:40 - 11:20

A14

Travel, Transport & Tourism

09:45 - 10:40

A04

Non-Alcoholic Drinks

11:20 - 12:30

A17

Banking, Investment & Insurance

10:40 - 12:50

A20

Corporate Image & Communication

12:50 - 14:05

A09

Miscellaneous

14:05 - 14:30

ESTEREL

09:00 - 12:30

09.00 - 20.00

B04

Travel, Leisure & Retail (incl. e-Commerce & Restaurants)

09:00 - 11:20

B02

Cars & Automotive Services

11:20 - 13:00

B06

Publications & Media

13:00 - 13:40

B07

Corporate Image & Communication

13:40 - 16:40

B05

Financial Services, Commercial Public Services, Business Products & Services

16:40 - 20:00

ESTEREL Cars & Automotive Services

09:00 - 10:35

B03

Other Consumer Products (incl.

Durable Goods)

10:35 - 13:40

C01

Viral Film

13:40 - 17:20

B07

Corporate Image & Communication

17:20 - 20:00

SCREENING ROOM 1

TUESDAY 23 DEBUSSY

09:00-12:30

A02

Sweet Foods & Snacks

09:00 - 09:40

A03

Alcoholic Drinks

09:40 - 10:30

A22

Public Awareness Messages

10:30 - 11:45

A05

Household Goods, Home Appliances & Furnishings

11:45 - 12:30

AUDI K B04 B08 B01

09:00 - 20:00

Travel, Leisure & Retail (incl. e-Commerce & Restaurants) Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

09:00 - 11:20

Fast Moving Consumer Goods

15:55 - 20:00

SCREENING ROOM 1

09:00 - 20:00

A08

Clothing, Footwear & Accessories

09:00 - 09:40

A12

Retail Stores

09:40 - 11:15

A13

Restaurants & Fast Food Outlets

11:15 - 11:55

A14

Travel, Transport & Tourism

11:55 - 12:50

A01

Savoury Foods

12:50 - 13:30

A02

Sweet Foods & Snacks

13:30 - 14:10

A15

Entertainment & Leisure

14:10 - 15:45

A03

Alcoholic Drinks

15:45 - 16:30

A09

Miscellaneous

16:30 - 16:50

A10

Cars, Other Vehicles, Auto Products & Services

16:50 - 19:10

A02

Sweet Foods & Snacks

19:10 - 20:00

09:00- 20:00

FILM LIONS SHORTLIST

SCREENING ROOM 1

09:00- 20:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

SATURDAY 27 ESTEREL

09:00- 16:00

FILM LIONS SHORTLIST

SCREENING ROOM 1

09:00- 16:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

11:20 - 15:55

09:00 - 20:00

A20

Corporate Image & Communication

09:00 - 10:15

A16

Publications & Media

10:15 - 11:50

A22

Public Awareness Messages

11:50 - 13:10

A21

Public Health & Safety

13:10 - 14:00

A01

Savoury Foods

14:00 - 14:50

A17

Banking, Investment & Insurance

14:50 - 17:00

A19

Commercial Public Services

17:00 - 17:40

A15

Entertainment & Leisure

17:40 - 19:15

A23

Fundraising, Donations & Appeals

19:15 - 20:00

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09:00 - 20:00

B02

ESTEREL

09:00-14:30

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FILM CRAFT LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

SUNDAY 21

WEDNESDAY 24

AUDI K

09:00 - 20:00

SCREENING ROOM 1

FRIDAY 26 09:00 - 20:00

A05

Cinematography

09:00 - 16:15

A04

Production Design/Art Direction

A08

Use of Licensed/Adapted Music

16:15 - 19:45

A11

Visual Effects

14:50 - 16:50

A09

Sound Design

16:50 - 19:30

MONDAY 22 AUDI K

09:00 - 20:00

09:00 - 14:50

AUDI K SCREENING ROOM 1

SATURDAY 27

THURSDAY 25

AUDI K

Use of Original Music

09:00 - 13:20

AUDI K

A02

Script

13:20 - 19:30

A12

Achievement in Production

09:00 - 13:15

FILM LIONS SHORTLIST

09:00 - 20:00

A03

Casting

13:15 - 19:10

SCREENING ROOM 1

A12

Achievement in Production

09:00 - 13:20

A04

Production Design/Art Direction

13:20 - 19:00

09:00- 20:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

A07

SCREENING ROOM 1

09:00 - 20:00

FILM LIONS SHORTLIST

09:00 - 20:00

09.00 - 16:00 09.00 - 16:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

TITANIUM & INTEGRATED LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

MONDAY 22

WEDNESDAY 24

SCREENING ROOM 2

09:00 - 20:00

SCREENING ROOM 2

FRIDAY 26 09:00 - 20:00

SCREENING ROOM 2

09:00 - 20:00

A01/001-050

09:00 - 09:45

A01/351-374

09:00 - 09:30

A01/051-100

09:45 - 10:25

A01/001-050

09:30 - 10:15

A01/101-150

10:25 - 11:05

A01/051-100

10:15 - 10:55

A01/151-200

11:05 - 11:50

A01/101-150

10:55 - 11:40

A01/201-250

11:50 - 12:45

A01/151-200

11:40 - 12:20

A01/251-300

12:45 - 13:30

A01/201-250

12:20 - 13:15

SCREENING ROOM 2

A01/301-350

13:30 - 14:20

A01/251-300

13:15 - 14:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

A01/351-374

14:20 - 14:50

A01/301-350

14:00 - 14:50

A01/001-050

14:50 - 15:30

A01/351-374

14:50 - 15:20

Audi A

A01/101-150

15:30 - 17:00

A01/001-050

15:20 - 16:05

A01/151-200

17:00 - 17:35

A01/051-100

16:05 - 16:45

A01/201-250

17:35 - 18:30

A01/101-150

16:45 - 17:30

A01/251-300

18:30 - 19:20

A01/151-200

17:30 - 18:10

A01/301-350

19:20 - 20:00

A01/201-250

18:10 - 19:05

A01/251-300

19:05 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

SATURDAY 27 09:00 - 16:00 09:00 - 16:00

TITANIUM LIONS SHORTLIST SCREENING

BRANDED CONTENT & ENTERTAINMENT LIONS THIS SCHEDULE IS SUBJECT TO CHANGE. PLEASE CONSULT THE LIONS DAILY FOR THE LATEST.

SUNDAY 21 ESTEREL

TUESDAY 23 09:00 - 20:00

ESTEREL

A06

Non-Fiction: TV & Broadcast

09:00 - 10:50

A07

Non-Fiction: Film

10:50 - 11:10

A08

11:10 - 14:05 14:05 - 17:30

A04

A10

Non-Fiction: Online Series (minumum 3 episodes) Non-Fiction: Online (15 minutes or under in length) Non-Fiction: Online (15 minutes or over in length)

17:30 - 17:55

A16

Original Game/Gaming

17:55 - 19:15

A09

A01

FRIDAY 26 09:00 - 20:00

Fiction: TV & Broadcast

09:00 - 09:20

A02

Fiction: Film

09:20 - 09:25

A03

09:25 - 11:00

A05

Fiction: Online Series (minimum 3 episodes) Fiction: Online (15 minutes or under in length) Fiction: Online (15 minutes or over in length)

A18

Integrated Campaign led by Content Platform

13:40 - 19:30

AUDITORIUM A

09:00 - 20:00

BRANDED SHORTLIST SCREENING

SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

11:00 - 13:20 13:20 - 13:40

SATURDAY 27 SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

THURSDAY 25 ESTEREL

Screenings-BAT.indd 63

09:00 - 20:00

A13

Branded Live experience

09:00 - 16:20

A14

Original Use of Music

16:20 - 19:45

21/06/2015 15:45

PALAIS MAP MAP PALAIS

RIVIERA

PA L A I S D E S F E S T I VA L S CANNES LIONS

L I O N S I N N OVAT I O N A

C

B

D

E

25

F

26

27

A Experience Stage B

Inspiration Stage

LEVEL 5

C Discovery Stage D The Work: Innovation Lions E

RGA Startup Academy

F

The Unilever Foundry Zone

21

22

23

24

LEVEL 4

CANNES CONNECT BAR + RIVIERA CAFÉ

17

18

19

?

20

?

LEVEL 3

BRIDGE

AC ADEMY ZONE

14

15

16

LEVEL 1

11

12

E OM ELC

W

i

LEVEL 0

19 Jury Room (No Entry)

1

Cannes Creative Leaders Programme 10 Café

2

Workshops

11 The Guardian Speakersʼ Lounge

3

Lions Store

12 Registration

21 Press Centre & Press Conference

4

Wi-Fi & App Help Desk

13 How To Cannes: Information & Ideas

22 The Work: Screenings

5

How To Cannes: Information & Ideas 14 Seminars: Grand Audi

6

Lions Lounge

15 The LinkedIn Clubhouse (Members Only)

24 Innovation Lions Presentations: Estérel

7

Masterclasses

16 Seminars: Debussy

25 Jury Room (No Entry)

8

Cannes Lions Archive Studio

17 Young Lions Creative Academy

26 The Work: Screenings

9

The Work

18 The Work: Screenings

27 Jury Room (No Entry)

PALAIS MAP.indd 64

13

20 Forums: Audi A

23 Jury Room (No Entry)

1

2

3

4

5

6

7

8

9

10

i

LEVEL-1

21/06/2015 15:38

WHEN IN CANNES, TAKE ONE DAILY Monday–Thursday, 3:30–5:00pm Carlton Hotel Sean Connery Suite, 7th Floor MONDAY

WEDNESDAY

Intuitively it seems correct to predict that the move by brands to create valuable (read interesting, useful, entertaining) content that consumers pull into their world is here to stay. The Age of Un-Marketing is enabled by feed-oriented media and fueled by the wealth of consumer behavior data and the precision of analytics. When done well, the benefits to both consumer and advertiser can be many. This session is all about real-time personalized advertising experiences and how brands can leverage data to be proactive, versus reactive, to consumer needs.

Oculus, Cardbard, Hololens: As technology makes virtual a reality, have we lost sight of the virtue of reality? As we verge on the moment when the marketer’s toolbox will expand holographically, it is a good time to remind ourselves of the building blocks of emotional connections: the power of images, of experiences and of context. This session will explore the real-time impact of real life, captured and shared with the help of social media and technology.

20/20 VISION: THE AGE OF UN-MARKETING

PEOPLE, PLACES, AND PICTURES: REAL LIFE IN REAL TIME

In Partnership with Pegasystems FEATURING: Bank of America, Bloomberg, Cablevision, Celtra, Foursquare, Marchex, Pegasystems, Tyson Foods, Vivaldi Partners

FEATURING: Ansible, Clear Channel Outdoor, Fuisz Media, Pinterest, Popsugar, Refinery 29, Turn, Undertone, Unified, Vox Media

TUESDAY

THURSDAY

As the media business grows increasingly adept at using data to craft creative marketing solutions, it is having better luck at recruiting the next generation of talent - those just as comfortable with code as creative? These so-called “unicorns” may have started in the tech, start-up and Wall Street sectors, but now media agencies are also finding ways to attract and retain this highly coveted group. This session will interview thought leaders and innovators explore best practices that define recruiting, retaining and cultivating today’s top talent.

Celebrity sells. The scope of this time-honored aphorism has been enlarged by digital media, impacting the who, what, and how of celebrity branding. The popularity of factual formats and the growth of social media has ushered in a seemingly endless wave of self-styled celebrities, some even inanimate, and has changed the methods used to connect with customers. When Kim Kardashian get $25,000 for a tweet, it’s time to talk.

In Partnership with AdWeek

In Partnership with The Hollywood Reporter and Billboard

FEATURING: Annalect, Deep Focus, Grace Blue, LinkedIn, Mondelez International, Pubmatic, SapientNitro, 72andSunny

FEATURING: Anheuser-Busch InBev, Collective Digital Studio, Fox International, LRMR Management Company, Rovio, YouTube Talent

CHASING UNICORNS

THE NEW A-LIST

FOR FULL SCHEDULE AND TO RSVP, GO TO dailydose.medialink.com @MediaLink

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