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July 2021

ADDIS ABABA

"If you never fall, you never learn how to pick yourself up"

Kenny Allen Musician, Designer & Producer

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The Food Boutique: where Gourmet Meets Simplicity

LinkUp's reading and literature section"

Maebel design & IMS Makeup: Embracing the African look

Editor’s Letter

Brief

K.a.s.s.m.a.s.s.e:

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Dressup Maebel design & IMS Makeup:

Embracing the African look

Kenny Allen:

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Info Dive

Listenup Amapiano

Eatup The Food Boutique: Where Gourmet Meets Simplicity

Musician, Designer & Producer

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Catchup

The New Age of Ethiopian Music?

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Whatsup Tilla Spa & Fitness

Readup

Book Reviews

Impressionism

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37 Reelup

Movie Reviews

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City Guide

Hello, again dear readers, fellow observers of processions. June saw the beginning of shifts in the political and geological climate. The National Election was the highlight of the month, a determinant for many courses of action, which diffused anticipated tensions. Peaceful and active participation was observed and later celebrated. We look for the little things to celebrate, and last month was full of celebrations. The magazine continues to grow and evolve progressively, experimenting and fine-tuning to your liking. A full three years and We are still here and thriving, & this time with two new sections addressing varied interests – fashion and reading. How about that? Engage with us on our other platforms for more exciting and varied content. Your input is needed as always so continue to reach out and collaborate with us. May July be full of blessings and fortune. Enjoy this read, see you next month.

Kidus Assefa Editor-in-Chief

Managing Director:

Photographers:

Thanks to:

Eyob Workineh eyob@linkupaddis.com

Abenezer Geleta Amanuel Asfaw Mehari Haile Simon Halefom Mekbib Tadesse

The food boutique Tilla Spa & Fitness Kenny Allen

Editor in chief: Kidus Assefa kiduslinkup@gmail.com Marketing Director: Mathias Aklilu mathias@linkupaddis.com Partnerships Director: Eyasu Abdella eyasu@linkupaddis.com Graphic Designer: Abenezer Samuel bensamuel189@gmail.com

Contributors Alula Abadi Amanu Teriessa ARMAGHEDION Ephrata Kibru Eyasu A. Ashenafi Haben Woldu Kidus Assefa Kidus Tamiru Neway Addisu Yegeta Tsegaye Telilla

Cover photo: Nahom mili

LinkUp Brief Amanu Teriessa

June 2021

Free Soul On the ground floor of Olympia Heights – an unfinished building in front of Dembel City Center a live poetry night took place on June 12, 2021. The venue played an integral role in giving the event the authentic vibe its organizers were going for. Free Soul was an entertaining display of fine arts at its best; it featured some big names in the thriving underground creative culture of the city. Those who came spent the night mesmerized by incredibly talented musicians, poets, and live painters while casually downing their Arada drinks. The performers included Philmon, Betty Bae, Zion, Hailu, and Dey.

Farewell to Brick House It has been a while since Brick House became an almost household name for those youngsters who enjoy spending late nights after work out with friends. As a farewell to the old Brick House and a celebration to a new one, they held a goodbye party inviting all who wanted to come – most of which were regulars. It was a very chill, relaxed, and, at times, energetic party. Enjoyable music along with a fun time spent with groups of friends always seemed to be what set Brick House apart.

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Mental Wellness Week In commemoration of May being the Mental Health Awareness Month, KesteDamena held a week-long set of events, all under the theme “Making every day Count.” The guests enjoyed some yoga, massages, painting, planting, and an informative panel discussion on mental wellness, societal pressure, the impacts of Covid on mental health, etc. KesteDamena made this event possible in collaboration with Sleep Right, Sene, Ekalinna Essential Oils, and Joy Gifts. While this was the first event of its kind, it is KesteDamena’s ambition to make it a yearly event.

Busara Championship ChewataCon is known for its over-the-top creativity, fun game nights, and, most of all, its passion for community building. Busara Championship is their latest venture that is a culmination of all that makes ChewataCon unique. On June 26, 2021, ChewataCon finalized the training program it had set for the volunteers and the players for the launching event due Saturday, July 3. Held at the Goethe Institute, the training started at 9 am and finished at 2 pm. If things go according to plan, the Championship (consisting of three games: ‘Joteni’ (Fussball), Digital Gebeta (Mancala), and Busara – a table-top game designed and manufactured by ChewataCon themselves) will be a one of a kind event. I am confident many will find it entertaining. 6 I Linkup Addis Ababa 6 I Linkup Addis Ababa 6 I Linkup Addis Ababa

FollowUp

K.a.s.s.m.a.s.s.e

The New Age of Ethiopian Music? Yegeta Tsegaye Telila

hion concerts are always something to behold. Theyre always nights of intensity on all sides. The dancing, the music, the lights, the larger-than-life celebrities...AND the thieves, the bathrooms (NOT), and all that. They embody the true nature of what a concert is supposed to look like. Sometimes a bit too much (with the negative aspects). While K.a.s.s.m.a.s.s.es concert embodied all that, it also hinted at bigger things for those with a keen eye. This hint, which I might be wrong about, is that Ethiopias music scene is changing, and for the better. Looking at the crowd during the performances, I couldn’t help but

think they felt well-addressed. They resonated with the crowd in a way that few do in the Ethiopian music scene. Despite the differences in their styles, they all embodied qualities that the public looks for, especially the youth. K.a.s.s.m.a.s.s.es music isnt even a genre that one would traditionally associate with a concerts high tempo, jump-jump vibe. That still didnt stop the crowd from going wild. His performance was impressive. Especially, considering it was his

very first concert, and he was playing with a band he was unfamiliar with. Not to mention, the nerves. I got a chance to speak with him after the night, and he told me that the stage seemed more like a football field. Despite all this, he delivered one of the best perfor-

Looking at the crowd during the performances I couldnt help but think they felt welladdressed

Photo by: Amanuel Asfaw

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Photo by: Amanuel Asfaw

The one thing that was perfect in every way conceivable was the production 8 I Linkup Addis Ababa

mances of the year (in my humble opinion). I say this because both the performance and his music generally bridge gaps hitherto unbridged. And that is the beauty of the new generation. Previous generations of artists and performances always had one glaring flaw: they had their niche. What was unique about K.a.s.s.m.a.s.s.e and the concert as a whole is that it had something for everybody. The likes of Babkim, Kechin Tej, and Caress gave house heads like me a respite from the more traditional, mainstream music. Sure, mainstream music is influenced by rock, traditional Ethiopian elements, jazz, reggae, etc. Even Milus hosting highlighted the track that the countrys music scene is on; holistic, organic entertainment instead of scripted, formulaic, dry presentation. The one thing that was perfect in every way conceivable was the production. From the outfits chosen by the performers (and the lovely hostess) to the stage lights and video jockey tuning to the music in the background, I was mesmerized. The lighting even had a significant impact on the crowd giving everyone the glazed, euphoric eyes associated with sultry music festivals. The lights, coupled with the almost raving mad euphoria with which the

crowd was consuming it, was all surreal, at the time. Of course, that is not to say that a lot of work doesnt remain. The venue, for starters, needs some serious, serious thought. The fact that people come to Ghion already expecting to encounter thieves and other good-for-nothings is a sign that change is needed, if I have ever seen any. And this is from the side of the public as much as the organizers.

guards. Some might say that I am being a wet blanket. But for me, and I am sure for many others, these kinds of issues take away from enjoying the beauty of the musical spectacle that is a concert. Yes, we cannot expect perfection. But for at least the sake of the artists that are doing big things in our culture, let us do better.

While there were reports from other events about sexual harassment, which the organizers should very promptly, and commendably address, I have yet to hear anything of the sort from Ghion. And I think we can all agree that we havent heard anything not because it doesnt exist, but because it has become the norm. I even have a somewhat chilling anecdote related to this. At one point during the concert, I was walking around, taking stock of the audience, and desperately looking for a bathroom, when I heard behind me follow this one. I looked around to see two dudes proceed to follow me, even after it was OBVIOUS that they had such intentions and I was sober. Why? Because, had I gone to any of the empty corridors, I was fair game for violence. I can only imagine what women, and very drunk people, experience.

Photo by: Amanuel Asfaw

I point to this dynamic that we have accepted as part of Ghion not only because it is unprincipled, but because it is a venue that is well-staffed with security

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For the sake of the artists that are doing big things in our culture, let us do better.

CatchUp

Impressionism

Neway Addisu

here has always been a desire for conformity in man. But then, there has been a push against it as well. Once in a while, brave souls are born amongst the masses that defy the rigid rules imposed by society – champions of chaos, if you will. For what would order describe without the existence of a bit of chaos. These “rebels”, “heretics”, or “heathens” wield, in their hearts, the brightly burning torch that guides humanity to new frontiers and adventures. This happens with every undertaking and field that man partakes in, whether natural sciences, social sciences, or arts. But this writing is dedicated to you art lovers, specifically, those who love painting. Impressionism movement

Photo from:ca-times.brightspotcdn.com

Early in the 1860s, a few young artists began painting modern life the way

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they saw it around them. They had quietly rejected the idea that art was to tell stories of religion, mythology, or history – their subject had nothing to do with the past. The principal Impressionist painters were Claude Monet, Pierre Auguste Renoir, Camille Pissarro, Alfred Sisley, Berthe Morisot, Armand Guillaumin, and Frédéric Bazille. They influenced each other, worked and exhibited together. Edgar Degas and Paul Cézanne also painted in an Impressionist style for a time in the early 1870s. Although not considered a strict impressionist, Edouard Manet (not Monet) led the vanguard of this rebellion. Edouard Manet's Le déjeuner sur l'herbe (Luncheon on the Grass) was probably the most controversial artwork of the nineteenth century. It caused outrage with its frank depiction of nudity in a contempo-

They wanted to capture the shimmer of water, reflection, movement – a fleeting impression

Photo from:ca-times.brightspotcdn.com

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The impressionist artists’ subject matter was as innovative as their technique

Photo from:api.time.com

rary setting and was scorned by the high-minded salon juries and middle-class audiences of the era. Furthermore, Manet didn’t depict the nude lady in the painting as a goddess or an angel. Instead, he depicted her as an ordinary being with the signs of mortality. Le déjeuner sur l'herbe stands at the forefront of the whole Impressionist project in its fearless departure from inherited forms and techniques. From the subtly flattened picture plane to the defiance of time-honored motifs of high-brow nudity, everything about Manet’s painting courted shock and even ridicule. The Impressionists were inspired by Manet's example to chase their creative pursuits. Although Manet was friendly with the Impressionists and exhibited with them - today often grouped with them - his style was, in some ways, very different to theirs. In the summer of 1869, Monet and Renoir set out to paint at a small outdoor café and bathing establishment in the Seine River near Bougival called La Grenouillère (The Frog Pond). Both Monet and Renoir were living a ‘hand to mouth existence’. Life for artists – especially ones that went against the grain – was quite hard. Thankfully the owner of La Grenouillére, Monsieur Fournaise, accepted some of their paintings in exchange for food. Together, they painted scenes of boats and swimmers and couples strolling along the water’s edge or crossing the gangplanks. They wanted to capture the shimmer of water, reflection, movement – a fleeting impression. To accomplish this, they painted rather quickly the things they saw. Monet and Renoir’s experiments at La Grenouillère marked the birth of Impressionism. What is Impressionism? The most conspicuous characteristic of Impressionism in painting

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was an attempt to accurately and objectively record visual reality in terms of transient effects of light and color. It depicts a painting in a way as if the viewer might have only caught the scene with a glance. The short brushstrokes is what give the overall impression of the object or person, rather than a finely finished, detailed work are characteristic of the paintings. One painting that stands as a prime example of this technique is Monet’s “Woman with a Parasol”, sometimes known as “The Stroll” (French: La Promenade). In this work, Monet captures his wife and son in an outdoor setting. The bright sunlight touches the tip of Monet’s wife’s parasol, and the flowers tinge on the bottom front of her dress. The sheer life of the painting the sense of open space and warmth of the sunlight combine to create a real-life flowing scene for the viewer. All of this was achieved without the artist realistically finishing his central characters. The impressionist artists’ subject matter was as innovative as their technique. For them, impressionism was not a style, but rather an attitude towards the relationship between life and art. It was a movement that believed it should express what people care about in their day-to-day lives, not just historical or biblical scenes. Impressionism was all about capturing the beauty of ordinary things, be it a sunrise, a forest, or a friendly interaction. Camille Pissarro’s painting “Hay Harvest at Eragny” is a quintessential example to highlight this point. His painting is carefully composed of the semicircle of hay bales and the sharp diagonals of the workers' tools, which coax the

eye to meander into the luminous fields distant in the composition. While the clothing is that of the French countryside, the figures and their peaceful surroundings achieve universality via the lack of recognizable landmarks and the anonymity with which Pissarro paints the peasants' facial features.

Photo from:api.time.com

Effects of impressionism In the late 1880s, there was yet another revolution in the art world. A group of young artists, once again, chose to adopt a divergent style. This group included the likes of Paul Cézanne, Vincent Van Gogh, and Paul Gauguin. The rippling effects were not only limited to the painting world, however. Writers and Composers experimented with impressionistic techniques as well. Charles Baudelaire’s volume of poetry: the flowers of Evil inspired the symbolist movement in literature. Like impressionist artwork, this poetry communicated through non-formulaic impressions intent on expressing the essence, rather than reproducing it. Inspired by such poets, composer Claude Debussy deviated from the formal structures such as the sonata and sympho-

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ny, in favor of less rigid tonalities tailored to express the emotional themes of his work. Surprisingly, it was the critic Louis Leroy's derogatory comments on a piece by Monet in a satirical review of the First Impressionist Exhibition of 1874, that gave rise to the term "Impressionism". Leroy's review used the term as a comic insult, but the new school of painters quickly adopted it in a spirit of pride and defiance. This shows you the courage and zeal that mankind has in the face of adversity. The impressionists who dared create something new were metaphorically crucified by critics, and most of the public. Yet they persevered to undoubtedly push the boundaries of artistic freedom and forever changed the way we define art.

It depicts a painting in a way as if the viewer might have only caught the scene with a glance

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DressUp

NEOAFROISM

Photo by: Mekbib Tadesse

Ma’ebel’s collection and Liya Gole makeup showcases the vibrant nature of African culture. It merges beautiful traditions with modern pieces to create a modern, “metro” look that makes the wearer feel chic yet comfortable. Perfect for semi-formal occasions, or throw in the accessories for your next Saturday night out.

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@maebel.addis

Photo by: Mekbib Tadesse

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@maebel.addis

Photo by: Mekbib Tadesse

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@maebel.addis

Photo by: Mekbib Tadesse

@maebel.addis 18 I Linkup Addis Ababa

EatUp

The Food

Boutique Where Gourmet Meets Simplicity

Ephratha Kibru

ext time you head to Sarbet and feel the need to treat yourself around Mechare Meda, look across Queens supermarket. That’s right; the curious dining hall going by the name The Food Boutique is where Gourmet meets simplicity. Since this eatery claimed to be the first of its kind in Addis, a grocery store-restaurant hybrid, it was hard to not get excited about what they had to offer. The Food Boutique boasted authentic Italian cuisine, so I was obligated to confirm the claim firsthand.

Photo by: Simon Halefom

Upon my entry, I was immediately greeted with the sight of a beautiful mural to my left. It displayed a collage of artwork showcasing ev-

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erything from cocktails and Roman statues to lemons and kirars. It was colorful and vibrant- I could not take my eyes off of it. The quiet, sleekness of the rest of the place meant the art stood out proudly. I later learned the interior was designed in collaboration with Ato Fasil Giorgis (a well-known architect in the city) with murals made by street artists. Now settled in my seat, choosing what to order became the task at hand. And it was tough. Everything looked good, but with the help of our amazing waiter, we finally decided. As we waited, I chatted with Alessandra Frezza and her husband, Eran Assidon about The Food Boutique. “We opened our doors sometime around the beginning of May,” Alessandra starts, “We wanted

to bring an Italian experience to Addis. We have Italian chefs everywhere in the kitchen- from the pizzeria to the pastry.” When I asked her about the grocery store, she replied, “The main message we want our customers to know is, ‘Whatever you eat here, you can attempt to make at home’. If you liked a certain dish, you can pick up the exact ingredients we used right here at our store.” And you really could see your meals being prepared. The Food Boutique is a daughter venture of the famous food importing company - Novis. It was no surprise to find out that they import almost all of their ingredients; it also explained away the higher-than-average price of the meals. This reli-

Photo:by: Abenezer Geleta Photo Simon Halefom

Whatever you eat here, you can attempt to make at home

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ance on imports also meant that the Food Boutique primarily focused on pasta instead of meat dishes. “We deeply value consistency. Knowing how things are, having a constant supply of fresh chicken and other types of meat would be difficult.” She tells me, “We never want a customer to come here, try to order a meal and have them hear, ‘Oh no sorry, we do not have that today.’ We want to stay consistent in both quantity and quality.” On the name, Alessandra says, “We wanted people to know it was an exclusive place to eat. The name kind of expresses that, no? A boutique is also a place to shop, so we wanted to incorporate the grocery shopping aspect of the place in the name as well.”

than glad about how things have been going.” Our food finally arrived, and I bid my hosts farewell. We had ordered a Margherita pizza, a Chicken Panini, and a Pasta al Forno with meatballs. The Margherita pizza looked like it came straight from Naples. The Cornicione (the edges of a pizza crust) was thick and airy, while the rest of the crust was razor-thin. I picked up a slice, took a bite, and basked in the glory of the

Finally, my fork snaked its way to the Pasta al Forno. This classic, household name of a dish, was baked here with a short pasta - Rigate. The Rigate was ideal because its curved, pipe-like shape pocketed the copious amount of cheese very well. I took a bite. The cheese, on and inside the Rigate, was delicate and stringy. The pasta itself was soft and pleasant, while the meatballs were incredibly rich and yielding. It was a smash hit and my favorite dish from the three.

Although open for only a month so far (two by the time this is published), Alessandra and Eran tell me reception has been better than expected. “We already have returning customers. One even told us he had not eaten so well since he landed in Ethiopia. We are more

mozzarella. Fresh and moist, this supple crust combined naturally with the thin tomato base. I loved it.

The Margherita pizza looked like it came straight from Naples

Photo by: Simon Halefom

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modest dish. Titled on the menu as Buonissimo (Italian for very good), I can safely say it lived up to its name. It was simplistic perfection.

I next tried the Panini. I sank my teeth into it. The chicken cutlet was wonderfully crisp on the outside and tender inside. The mayo slathered on the fresh bread was just spicy enough to add some zing to this

Having now concluded with the main course, I was free to indulge in desserts. Tiramisù was the cake of choice. When served, I noticed its unique design: it was surrounded by coffee meringue and brunoises. The main cake, the actual tiramisù, was soft and airy. The ladyfingers provided the right amount of coffee-flavored sponginess. The creamy layer contrasted the bitterness of the coffee with its sweetness. It was delicious

alone, but with the dry meringue providing some crunch as well, I would say it was perfection. No wonder Tiramisù translates to pick me up. This is comfort food at its finest!

Photo Halefom Photoby: by:Simon Abenezer Geleta

By this point, I could say I was more than satisfied. Albeit for the somewhat steep price, I was nonetheless, guaranteed the genuine Italian experience promised by The Food Boutique. If you doubt me, go on and feed your curiosity. Better to visit them yourself.

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No wonder Tiramisù translates to pick me up. This is comfort food at its finest!

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Thumbsup Eyasu A. Ashenafi

Ice cream shop Name: Bacio Cremeria Ice cream shops are popping up in every corner of Addis, almost every day the love and demand for ice cream keeps growing. The latest ice cream store to open its doors is Bacio Ice cream shop, arguably the best ice cream in town. Bacio's ice - cream is made using state-of-the-art ice cream machines imported from Italy - the birthplace of ice cream. If looking for authentic Ethiopian flavored gelato come and try their Coffee ‘Tena Adam’ ice cream, Fluffy waffles topped with vanilla ice cream, and ice cream cakes. If you ever need an excuse to have gelato, this is it! The Watermelon Gelato is light and creamy, and most importantly, it is a fasting option! There are so many ways to enjoy gelato; one of them is with delicious ice cream stuffed croissants.

@baciocremeria

@bacio_cremeria

+251 94 100 0033

Bole, Japan in front of Ca'de Burger

Yes

Haile-Manas Academy

Boarding school Name: Haile-Manas Academy EEI’s flagship project is the Haile-Manas Academy (HMA). HMA is a world-class co-educational secondary boarding school for 400 students of promise recruited from across the country. HMA opened to its first class of 9th graders in January 2021. HMA models innovative, student-centered approaches to teaching and learning. They have designed a program that is self-reflective and data-driven, enabling systematic sharing of results with others.

hailemanas

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hailemanas

Yes

Creative center Name: Orangeswitch Orangeswitch is a full-service creative agency for the 21st century. Their objective is to provide their clients with effective strategies, creative design, marketing, and media solutions from their expert knowledge and experience. Amid constant change, they have one uncompromised focus: to accelerate the potential of their client's brand with powerful creative ideas. Their agency prides itself on creating solutions for your marketing needs based on an in-depth assessment of your company’s goals. They don’t just sell you services, but provide strategic and carefully planned, results-oriented marketing solutions.

Their areas of work include: * Market Research * Brand & Marketing Strategy * Media / Communication * Brand Experience Design * Communication Campaign * Production * Graphic Design

Orangeswitch

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Orangeswitch

Yes

CloseUp

Kenny Allen Musician, Designer & Producer Kidus Assefa How did it feel when you wrote your first song?

What did traveling teach you? Any favorite destinations?

It's funny, because music was such a huge part of my life, as both my parents are musicians, that I don't even remember my first song. When other kids were outdoors playing sports, I was experimenting with the piano and other instruments at the music conservatory where my mom taught. More notable to me than my first song was the first time I recorded in a professional studio. It was the greatest escape. A whole new world. A place of infinite sonic capabilities. All the buttons. Perfect sound. Forever changed me.

Traveling is a humbling experience. In many moments in travel, you literally defy time and space. To move through this earth is a high-level gift to life. There is also traveling through words, images, and sounds. All of which I am grateful to experience on a daily basis. Traveling shows us, the more we are different, the more we really are the same at the core. I have had the great pleasure to travel many places around this world. My list of favorites is long and varied in reason. I am most fond

Photo by: Yeabsra Jetli

Did you have parent support in your creative pursuits? One of the things I think that has brought me to this point is that I was raised in the spirit of, "as long as you're happy." I never felt any pressure to "be this" or “do this" so I always felt open to exploring. I have rarely in my life felt like anything was impossible, so I roamed freely within the constraints of respect for where and who I came from.

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To see the world from a different vantage point is truly a gift to treasure

of authentic experiences, sincere hospitality, and places that revere the ultimate sense of solitude. Such places feel as though you have been brought there to have an intimate conversation with the Creator. What made you decide to come to Ethiopia?

Photo by: Samuel Steward

I was performing in DC with the amazing Ethiopian songstress Wayna. We performed a concert in front of thousands of Ethiopians at a club called Cada Vez. Wayna asked me if I would perform a few songs to open the show as we played with some of the same musicians and the band knew my songs. What resulted was a connection like I had never experienced before. The promoter of the show, Emmanuel Mekuria was opening a new club in Addis called Harlem Jazz and asked her if she knew anyone like me who

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would be interested in coming to Ethiopia for a 6-month residency. She said, "ask him." I had toured the world through music but had never been on the continent. I had also been going back and forth from New York and LA and all places in between trying to get a record deal. I was emotionally and spiritually drained and needed a change in reality and after he told me "I could find myself" in Ethiopia, I agreed to take the leap. What convinced you to stay here? After 6 months, I was just getting into the groove of a new beat so to speak. One of which I was finding myself very much in the pocket. I was indeed finding myself, unlocking previously new life and creative possibilities. To see the world from a different vantage point is truly a gift to treasure. So, I accepted it as

a longer journey that I was meant to continue. The rest, in full cliché, is history. What are the best & worst aspects of life in Ethiopia? The worst aspect of my life in Ethiopia is that I am too far to share my daily experiences with my family and friends in America in real-time. I am a person who misses people more than places, but the fact that I made Ethiopia my home made me adapt this trait in order to maintain a degree of sanity whereby I can manage the longing. This has also taught me to cherish the time I have with my loved ones as I am always comforted by the power of great memories. As I live with a sense of purpose to create as much as possible, I strive to create more time with the people I love.

I am drawn to businesses and sectors where skill and quality are valued in success

Photo by: Samuel Steward

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What has been the biggest lesson living in Ethiopia has taught you? Ethiopia's biggest lesson is that of patience. As a westerner who grew up in the comforts of access and availability, it would be easy for me to complain and compare. Instead, there is a connection with the present which exists when you simply wait for things to happen in their right and proper time. It's like receiving an extra breath for every breath. It makes you feel more alive. What is the advantage of being a selftaught creator/artist? When you are self-taught, you get the opportunity to fall at every bend in each corner. If you never fall, you never learn how to pick yourself up. You also break rules without shame. All pioneers have become known in history by surpassing that which was formerly unthinkable. The record breakers. The genre blurrers. The barrier eliminators. The out of the box thinkers. The fearless expressors.

Photo by: Nahom Courtesy mili of Mafi Mafi

How aware have you been of the link between brain development and engaging with the world with your hands?

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As a designer and producer, I have exercised the art of finding best practices and best systems to get a job done. My mind never rests on the sight of a problem yet rushes to the collage of possible solutions. More than words, there is no better way to express your ideas than to be "hands-on." This is why I like to be involved directly in all aspects of my creative endeavors. In the advent of more access to information, I spend most nights online, learning about the various disciplines of my interest so that I can communicate creation on an international level from a unique continental perspective. To become a master of anything, you must commit to the endless journey of being a student. The mind is that infinite universe. What other skill/passion would you like to cultivate next? As I have spent nearly 30 years in the music business, I am now focusing my energy on the visual side of the arts through film and photography. I have always created music with pictures in mind and now I am interested in creating pictures to create soundtracks for.

What do you think of the cutthroat music industry in the US? All industries, in these modern times, are cutthroat in the world we live in. I am drawn to business and sectors where skill and quality are valued in success VS. Ones where nepotism and unethical practices create the front runners. I am blessed that I make my art to free my soul. That freedom is a life currency. I am rewarded by gratitude and my commitment to creating honestly and from the heart. If you could only say one thing, what would you tell 20-year-old Kenny? It is my 20-year-old self I long to get back to actually. I loved him dearly. He was curious. He was fearless. He was open to new experiences. He felt the deepest heartbreak. He was an amazing songwriter and his words and expression were newly discovered. The two things I would have really advised him now are to learn to manage money and eat better.

What do you think is the biggest and most common barrier that has limited most from expressing themselves? I don't feel like most are not expressing themselves. I think people express themselves based on what they know and what they are exposed to. There are instances where people don't express themselves for fear of societal backlash or fear that others won't accept or understand their expression. True expression is a luxury starting first with a sense of freedom. I also feel the ability to express oneself is a gift that one nurtures over the course of a lifetime based on the ability to exist without the need for validation or the development of the ability to put ideas in broadcast form, whether it be speech, art, or other delivery. What would you say is the one thing that we lack as a society, standing in the way of our collective happiness? What can be done about it?

Photo by: Anteneh nida

Man must look within and not look to society for happiness. Society should be where we all share our own happiness. But the concept of creating

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a collective is about as realistic as collecting every droplet of the ocean in a water bottle. The earth is a spiritual battleground, a transit towards an infinite destination. Can we make the world a happier place? Absolutely, yes. The man-inthe-mirror approach keeps us all accountable for our actions. As the act of love is perfect in every way, we must collectively act upon the idea that "If you want to deal with the world, you've got to love yourself. And when you learn to love yourself, you can love everybody else."

True expression is a luxury starting first with a sense of freedom

Info Dive

of the Biggest Conglomerates in Africa

Alula Abadi

After slacking of the world development stage, Africa as a whole seems to be on the surge. While still combating major issues, Africa has made it big in some areas. Consisting of many developing countries, most of the continent's economy is heavily dependent on SMEs (Small and Medium Enterprises). This sector is what has the most potential to propel the continent forward, taking into account its potential. As far as potential goes, a lot has been said of Africa’s untapped riches. Some long-standing enterprises have grown into titans in their industries, and the number is still growing. Here are five among many of these conglomerates committed to Africa's future:

The Suez Canal Authority The company is responsible for the maintenance and functional operation of the Suez Canal along with traffic safety and all other matters that relate to the canal. The Suez Canal Authority is a governmental agency that was formed in 1956 and is owned, controlled, and maintained by the state authority of Egypt. It has its headquarters in Ismailia and was set up by Egypt when they wanted to replace the Suez Canal Company. It has 114 ferry connections with 36 ferry boats that serve thousands daily with services ranging from emergency down to trade. During the 2016 financial year, the company recorded its highest turnover of US$5 billion.

Bidford Company Founded in 1999 and with over 5,000 people under its employ, Bidford Company is a division of the Bidvest company. Bidvest is involved in the agricultural line of business and is known for mostly operating in South Africa. And while this is true, Bidford company is also an international entity with a significant presence. Bidford Company works in 4 countries worldwide, including its offices in the Greater Detroit Area, Great Lakes, and the Midwestern US. Due to its broad reach and total revenue generated, Bidford entered the Johannesburg Stock Exchange (JSE) list on Monday, 30th May 2016.

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Sasol An international integrated energy and chemical company founded in 1950, Sasol develops and commercializes technologies all the while building and operating world-scale facilities to produce a range of product streams. Some of which include liquid fuels, high-value chemicals, and low-carbon electricity. Since its launch, the company has been credited with 21.78 billion USD in annual revenue. Sasol competes with ExxonMobil, Royal Dutch Shell, and Chevron Corporation. The company has 30,100 employees on its payroll and is located in Sandton, South Africa.

MTN Group While MTN Group is the smaller of South Africa’s two mobile giants, it has a more extensive international reach than its competitors. It is available in sixteen countries in Africa and several others in the Middle East. It was founded in 1994, and by mid-2011 the group had more than 147 million subscribers. The MTN Group generates 17.2 billion in annual revenue.

Sonatrach One can not talk about gas in Africa without mentioning Sonatrach. This Algerian gas giant is the first company listed when it comes to gas in Africa. All gas and oil-related ventures like exploration, production, pipeline, transportation, processing, and marketing of hydrocarbons and their by-products fall under this gas giant. Petroleum and petrol products allow it to generate annual revenue of 58 billion dollars. The company works in several regions in the world, including Europe, Latin America, and the USA. Its involvement in the African economy is mostly gas-related. In the other 18 countries in which it operates, Sonatrach's scope covers other energy-related areas like desalination of seawater and power generation.

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What'sUp

Tilla

Spa & Fitness

Kidus Assefa

fter enduring an intense beating from the blistering sun, setting foot in this architectural marvel flooded my body with relief. The air-conditioned lobby area, the mildly scented hallways, and calm reception put me at ease. It was a symbolic situation where I found shelter under a shade; this is what ‘Tilla’ translates to. It is a sanctuary in the middle of the city aspiring to be a holistic lifestyle retreat for healing and purification. It is a space created for those seeking peace, balance, and well-being in their lives. Tilla Spa & Fitness Wellness Center is also an exclusive environment where you can receive professional, personal attention.

Photo by: Abenezer Geleta

The first sight you come across is Tilla’s branded beauty & healthcare products. Oils and cream, lotion, and more are on display for sale. Natural ingredients make the product recommended by the practitioners themselves. After

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making your way past the reception counter, you find yourself in the café. The café has a specials menu on display – a low cholesterol and calorie diet menu worth a quick study. The interior layout is very thought-out and well-executed. The tranquil atmosphere I had described works its magic on you, first, visually. Clever use of mirrors, frosted glass windows, beautiful hand-drawn paintings on white walls demonstrate how less can be more. Traditional artifacts, vine plants, and slick elegant wood structures tie everything together aesthetically. Simple harmony is what our mind needs to counter the over-stimulating world we live in. Since Tilla is a wellness center, it is also complete with a beauty salon for men and women. This

appointment requires a reservation two days in advance on weekends. Just down the painting-adorned hallway was the activity area where the fitness element is at play. The fully-equipped gyms, with personal and group trainers at your disposal, accommodate a few people at a time due to

It was a symbolic situation where I found shelter under a shade; this is what ‘Tilla’ translates to.

Simple harmony is what our mind needs to counter the over-stimulating world we live in.

Photo by: COurtesy of Tilla spa & fitness

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Covid-19 regulations. The next room houses a studio with yoga, HIIT (High-Intensity Interval Training) & aerobics classes. Stepping upstairs after confirming your reservation is the moment the experience’s exclusivity starts to set. The staff was very corporative, respectful and welcoming as all service providers should be. On the second story awaits the outdoor exercise area and the spa. A spa complete with a steam bath & a sauna, showers, and bathrooms awaited me. The relaxing flute music was a gentle reminder of the calmness this haven exudes. The seclusion found here in the spacious and peaceful relaxation area is worth seeking.

Photo by: COurtesy of Tilla spa & fitness

A secret weapon in their health arsenal is an herbal tea made of Citronella - a lemongrass-like herb used for detoxification. The tea is delicious, too. It tastes like a spa in a cup: light, herbaceous, soothing & warming, Massage treatments and therapies have dedicated treatment rooms you must book in advance. Once on the benches, you are in the good hands of their certified therapists. I admire the ability of chiropractors, physiotherapists, and masseuses to understand and work with the human body like no one else. Going in for an upper-body oil massage in a while, I expected a sense of relaxation and some pain alleviation. A few

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minutes into the session, I start to feel the tense muscles loosen, the rested ones relaxing even more. Intentional use of the base of the palm, the forearm, fingers, and the occasional gentle elbow, ensure the masseuses hit almost every muscle, tendon, and ligament you can imagine. They use an oil blend of their own rubbed deep into your tissues to relieve pain and help with inflammation. I was very impressed by the standards set and met here; the staff is professional, caring, and attentive to your needs through communication. Tilla is a member of the Ethiopian

chapter of SWAA (Spa & Wellness Association of Africa), with SPA Africa certifications proudly decorating their reception wall. They have so much to offer I cannot mention all in this review. Dermatological treatments, waxing, tinting, and what not, add to this already impressive list of services provided.

The thing with such experiences is that no matter how much you might think you do not need it, your body & mind probably do. It helps to whatever extent you pursue it, but holistic wellbeing is an often neglected need. I highly recommend this to anyone… at least one time for the sake of trying. I hold my word beyond this, but I am confident that one visit will leave you craving for more.

Photo by: COurtesy of Tilla spa & fitness

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It helps to whatever extent you pursue it, but holistic wellbeing is an often neglected need.

Reel Up

Kidus Tamiru

or this month, I’ll review two new action films that take different approaches to the genre. The first one is F9, the simpler, louder, and more cartoonish of the two. The 9th entry into the tired franchise follows the usual crew as they navigate around a weak plot with the usual crazy stunts. I would be shocked if anybody at all cares about the Fast and Furious plotlines anymore. At this point, the films are fully aware of what they are; they have no delusions of grandeur or intentions of improving. These are films written for, and possibly by, 8-year-old boys. I always feel slightly ashamed when I see the F&F movies at the cinema like I’m the only grown-up at a children’s concert. They have officially stopped trying to make sense or appeal to a broader audience. The problem with these films is not that they have too many action sequences; it is

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that they have childishly unrealistic action sequences. Most of the action sequences are just hilariously stupid. Case in point, two of the characters strap a rocket on their car, shoot to outer space, and ram into a satellite. And they are back home in time for the barbeque scene in the end. Who writes this shit? It’s also really annoying when they try to have ‘emotional’ or sentimental scenes. Neither the actors nor the writers are equipped for such seriousness and it is way out of their depth. They should just stick with the action and not bother with the foreplay. All in all, if you were born sometime around 2010, you’ll probably enjoy this movie. Otherwise, don’t bother with this.

3.0/10 Directed By: Justin Lin Starring: Vin Diesel, Michelle Rodriguez, Tyrese Gibson Genre: Action

, a mysterious man joins an armored truck company and his coworkers slowly start to question his motives when he shows he’s too overqualified for the job. Based on the 2004 French film “Cash Truck”, Wrath of man is a revenge film which, unlike the film mentioned, doesn’t rely too heavily on action sequences. It rather depends on the story as well. Revenge films often have straightforward storylines, but the non-linear structure here keeps it interesting. The plot reveals itself just slowly enough to keep you engaged the whole way. It’s good to see Jason Statham and Guy Richie back together after so long. This film is nowhere near as inspired, as their early movies (Lock, Stock, and Two Smoking Barrels, Snatch), but it’s still great entertainment. The cinematography, acting, directing, and music is all pretty good. Even though I wasn’t disappointed, I still expected more from Guy Richie

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as he’s one of the best in action directing. This film feels intentionally restrained from his usual visual flair to make room and focus on tight storytelling. This delivery approach still makes it a better action film than most recent releases. Another thing I loved about this is that it feels like an action film from the mid-2000s. Not just because of the look and feel, but it’s a self-contained story told to its completion with no hope or necessity for a sequel. I haven’t seen an action movie like that in a while, most studio films feel compelled to keep the ending just open enough in case they need to milk an entire franchise out of it. But this wraps it all up and concludes the story like they used to. If you miss serious and/or realistic action films, you should check this out.

8.0/10 Directed By: Guy Ritchie Starring: Jason Statham, Holt McCallany, Jeffrey Donovan Genre: Action

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ListenUp

Amapiano ARMAGHEDION

outh Africa remains a sacred place for dance music. With products such as Kwaito, Shangaan Electro, and in recent years, Afro House, Gqom, and Amapiano (Not to mention all the infinite variations and subgenres falling underneath these umbrella terms) indicating that in this country- dance music is pop music.

Photo by: Amanuel Asfaw

The most recent export, Amapiano, is an undeniably fun and kinetic hybrid House genre that borrows elements from other genres. Namely, the percussion patterns of traditional music, the pitched-up Jazz, and Gospel influenced piano and synth lines, the barreling heavy log drums and basslines borrowed from Kwaito.

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The origins of Amapiano are hotly contested, with various townships around Johannesburg and Pretoria claiming ownership over the birthplace of the sound. It is acknowledged that it was the DJ/Producer duo - MFR Souls who coined the term “Amapiano”. It was perhaps put most elegantly by David Ngoma, Kabza de Small’s manager, “It belongs to the townships of South Africa”.

modern era Whatsapp, Datafilehost Mixtapes, and Youtube) became the medium through which Amapiano spread like wildfire. As dancing is such a foundational element of Amapiano, dance challenges that went viral on TikTok drove the growth of the sound exponentially. This trend has propelled influencers such as Dimpi Dimpopo and Mbali Sibeko to overnight star status along the way.

The grassroots nature of this movement is evident in its viral-like explosion. Much like Gqom, initially, radio stations were hesitant to play the sound. In a throwback to the 90s era of the DIY ethos, mixtapes and bootleg CDs (But now in the

DJ Benaiah, Addis Ababa’s very own Amapiano ambassador had this to say about the growth of the sound: “I truly believe there is more to Amapiano than just the sound of it.

Many Yanos lovers will tell you; it is a lifestyle. It has a strong cultural aesthetic and expression that is accompanied by fly urban streetwear and unique dance moves. What has made it such a success, is the fierce support from fans. This shows even in all the dances and memes that go viral every week on social media. It’s also still evolving. We now have Private School Amapiano, Dust/Street Amapiano, and Techno Amapiano (or as I like to call it, AmaTech). Even South African hip-hop tunes around 90bpm now include the log drum and Amapiano synths in their tracks as an ode to the genre. Africa is reaching a major platform of influence with all forms of art, not only music. Africa truly is the future,

Photo by: Amanuel Asfaw

Notable Figures: MFR Souls Kabza de Small DJ Maphorisa Jazzidisciples Virgo Deep Thakzin DJ Major League DJz Sha Sha Kamo Mphela DJ Stokie Gaba Canal De Mthuda DBN Gogo Busta 929 Da Kruk Papers 707 Dimpie Dimpopo Mbali Sibeko

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and I truly feel one of the finest ways of seeing that firsthand is through what’s happening with Amapiano. All the DJs and artists are working with one another, collaborating and curating the sound for the rest of Africa, with a spillover into the rest of the world. It’s made by Africans, for Africans, telling the various stories unique to us, Africans. Understanding this is what has made Amapiano special to me. We don’t have to conform to musical genres and styles from all over the world (and there’s no problem with that), but when we focus on what we have within ourselves, we can truly become successful as Africans.” This synergy between social media, culture, fashion and the global embrace from the black diaspora of the sound seems to be ushering in a new wave and propelling Amapiano from just a genre of music towards something much larger - a cultural phenomenon.

When artists have space to freely create without gatekeepers to corral the sound into predetermined molds - what happens is exciting, innovative, and fresh. The advent of social media (and its widespread use) is making the barrier for entry almost non-existent by stripping power away from major record labels and radio networks. Considering all this, I can bet that Amapiano is here to stay.

ReadUp

In case it Haben Woldu

Rains

As the season shifts, warm sunny days make way for cloudy and rainy days. What is your favorite thing to do when it is wet and gray outside? For many avid readers, it involves a cozy blanket, a comfy sofa, and above all... a good book! There is nothing like a rainy day to get in that mood. I have compiled a list of my favorite in-case-it-rains book choices below. Read up.

1. The Life-Changing Magic of Tidying up by Marie Kondo Marie Kondo takes readers through a journey of learning and applying simple proper home organization in her book. Kondo’s theory is that if you put your house in order the right way once, you will never need to do it again. You might have heard the basic principle of Kondo’s teaching “do something that sparks joy,” before. You can find out what that means by diving into her book. Musical Pairing: This book is best paired with a song that pumps you up when cleaning up and organizing. To that end, the perfect musical pairing is “Don’t stop believing” by Journey! Downolad Link: http://libgen.li/item/index.php?md5=63051F8F9772 FD657CDED4D55DA49ACB

2. Harry Potter Series by J.K. Rowling Any book recommendation would not be complete without including the magical Harry Potter series! Be it your first read, or your zillionth, the Harry Potter series is perfect for any season. Especially during the rainy season when all you want is to get lost in a book. While the story by itself is delightful to read, my recommendation is that you put your imagination and creativity forward and pay more attention to the fine details in the narration. J.K. Rowling has indeed cast magic in the Harry Potter series through her writing! Musical Pairing: The magical song “Qesa” by singer Dibekulu is a great pair with the Harry Potter series. Both the book and the music have the power to transport us to another dimension and world. Downolad Link: https://www.pdfdrive.com/harry-potter-and-thecursed-child-parts-one-and-two-e184096963.html

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3. The Five People You Meet in Heaven by Mitch Albom This is a story that begins at the end. It might seem strange to start a story with an ending but all endings are also beginnings. This book is an enchanting, beautifully crafted novel that explores a mystery only heaven can unfold. In "The Five People You Meet in Heaven", Mitch Albom gives us an original plot. This captivating story could change everything you have ever thought about the afterlife and the meaning of our lives here on earth. Musical Pairing: “Memories” by Hollow Cove is a great song to go with this book choice. For all the people we love and once lost live in our memories, forever looking down upon us from heaven! Downolad Link: https://www.pdfdrive.com/the-five-people-you-

meet-in-heaven-e162130879.html

4. His Only Wife by Peace Adzo Medie “His only wife” is a Cinderella story set in Ghana with a healthy splash of feminism. The author starts with a line that compels you to continue reading: “Elikem married me in absentia; he did not come to our wedding.” It is so fun to see how all the relationships play out in the story! The women in the story are so different from each other, and you can see how their personalities contributed to how they dealt or fought with difficult situations. The book also explores gender expectations and class differences without sounding too preachy! Musical Pairing: What better song than a man in love with two women to pair this book with? An oldie-but-goodie, “Me and My Crazy World” by Lost Boyz fits the bill here. Downolad Link: http://libgen.li/item/index.php?md5=E0935925

EC18DD3B3EF23EE326B4CE77

5. Pride and Prejudice by Jane Austen They say “Save the best for last”, and it could not be more true in this case. A gem among classics, “Pride and Prejudice” is a must-read for anyone! In this book, Jane Austen gives us brave heroines, a complex plot, and plenty of suspense that will take you to another world. If you are an escapist like me, you will enjoy the plots and twists true to her writing! Musical Pairing: “The Night We Met” by Lord Huron is a slow and soothing love song that Jane Austen would approve of. Perfect for this classic. Downolad Link: https://www.pdfdrive.com/pride-and-

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City Guide

Hotels in Addis Hyatt Regency Addis Ababa

Ethiopian Skylight Hotel Location: Taytu Street

Location: Meskel Square Contact No: +251 11 517 1234 Website: www.hyatt.com Star:

Email: reservation@ ethiopianskylighthotel.com Contact No: +251 11 6818181 or +251 11 6176389 Star:

Hilton Hotel: Addis Ababa

Best Western Hotel

Location: Minilik II Street Contact No: +251 11 517 0000 Website: addisababa.hilton.com Star:

Location: Namibia Street (Next to Edna Mall) Contact No: +251 11 667 1414 Website: www. bwplusaddisababa.com Star:

Intercontinental Hotel Location: Kazanchis Contact No: +251 11 518 0444 Website: http://intercontinentaladdis. com/

Location: Africa Street Contact No: +251 11 639 3131 Website: https://www. ramadaaddis.com/

Star:

Golden Tulip

Capital Hotel and Spa

Location: Bole Road Contact No: +251 116 18 33 33 Website: https://addisababa.goldentulip.com/

Location: Haile G/silassie Avenue Contact No: +251 116 19 2000 Website: https://capitalhotelandspa. com/ Star:

Star:

Sheraton Addis: Luxury Collection Location: Taytu Street Contact No: +251 11 517 1717 Website: https://www. marriott.com/hotels/travel/ addlc-sheraton-addis-aluxury-collection-hotel-addisababa/ Star:

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Ramada Hotel

Sapphire Addis Location: Namibia Street Contact No: +251 639 3907 Website: https://www. sapphireaddishotel.com/ Star:

Cafe & Pastries Tomocca

Your choices for the best Ethiopian Coffee Experience

Cascara Coffee & Cocktails

Location: Namibia Street (Next to Bole Medhanialem), Piassa Across Eliana Hotel

Location: Meskel Square (Inside Hyatt Regency)

Contact No: +251 93 007 8086

Contact No: +251 11 517 1234

Closes at: 8:00PM

Closes at: 12:00AM

Customer Rating: 4.8/5

Customer Rating: 5.0/5

Garden of Coffee

Bilos Cafe & Pastry

Location: Namibia Street

Location: Next to Millennium Hall

Contact No: +251 93 036 2308

Contact No: +251 93 003 3177

Closes at: 9:00PM

Closes at: 8:30PM

Customer Rating: 4.6/5

Customer Rating: 4.4/5

Chaka Coffee

Bake and Brew Location: Bole, infront of Tele next to Rungo liquor store

Location: Africa Avenue Contact No: +251 91 120 2888 Closes at: 9:00PM Customer Rating: 4.4/5

Closes at: 8:00PM Website: bakeandbrewaddis.com Customer Rating: 4.3/5

Tryst Addis

YA Coffee Roasters

Location: Olympia (on the way from Dembel City Center to Bambis)

Location: CMC Road, Next to Gesund Cardiac Hospital

Contact No: +251 94 406 1818

Contact No: +251 92 795 7171

Closes at: 7:00PM

Closes at: -

Customer Rating: 4.4/5

Customer Rating: 4.9/5

Dumerso Coffee

Feresula Coffee

Location: South Africa Street (Bisrate Gabriel)

Location: Africa Street

Contact No: +251 320 3973

Contact No: +251 96 641 1151 Closes at: 6:00pm

Closes at: 8:30PM

Customer Rating: 5.0/5

Customer Rating: 4.8/5

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Contact No: +251 11 835 9698 +251 91 015 1248

Coworking Spaces

Affordable spaces for startups looking for spaces to work and for business people in Addis for a short or long-term stay

iceaddis

Blue Space

Location: Bole, Near Hayat Hospital, Zewdu Bldg. 5th floor

Location: Namibia Street, Grace Plaza 4th Floor, near Atlas Hotel

Contact: www.iceaddis.com contact@iceaddis.com +251 11 667 4804

Contact: www.bluespace.work info@bluspace.work

Services: High speed wifi, standing desks, been bags, printer, scanner, projector, microphone, kitchen, free parking

Services: High speed wifi, working desks, printer, scanner, projector, relax zone, kitchen Starting Rates : 350ETB/day

Starting Rates : 380ETB/day

Abro Coworking Space

Xhub Addis Location: Cameroon Street, Morning Star Mall 5th Floor Contact: http://xhubaddis.com/ working/ info@xhubaddis.com +251 91 170 1361

Location: Namibia Street

Services: Wifi, free photocopy/ print (30 pages)

Services: Wifi, photocopy/print, desk, chair

Contact: https://abro-co-workingspace.business.site/ +251 911 11 0742

Starting Rates : 250ETB/day

Restaurants

Starting Rates : 250ETB/day

If you are thinking to explore international and cultural cuisine Addis has to offer, here are a few you may consider.

Italian restaurants

Agnese Restaurant

Mama Mia Italian Restaurant

Location: Old Airport Contact: +251 98 048 3824

Castelli Italian Restaurant

Location: Piassa, Mahatama-Gandhi Street, in front of Mohamud Music Shop Contact: +251 11 557 1757

Location: Next to Mele Zenawi Foundation, DAR Sahara Street Contact: +251 92 900 2218

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Bella Pizza & Pasta

Location: Bole Medhanialem, Near Abyssinia Mall Contact: +251 94 141 5422

Gusto Restaurant

Dok Restaurant

Location: Churchill Road, Tracon Tower 3rd Floor Contact: +251 934 49 7861

Location: Next to Bole Medhane Alem Church on Cameroon Street between Zemen Bank &Abyssinia Bank Contact: +25195 399 2126 Working Hours: Mon - Sun: 08:00 am - 10:00 pm Website: http://www. dokrestaurantaddis.com/ Email: dokrestaurant1@gmail.com

Ethiopian Cultural restaurants

Yod Abyssinia Cultural Restaurant

Desalech Kitfo

Location: Carl Square, Sar Bet Contact: +2516612985 Known for: Ethiopian food, cultural performances

Location: Africa Avenue, behind Skylight Hotel Contact: +251 91 123 1859 Known for: Ethiopian traditional kitfo (minced meat)

Dashen Traditional Restaurant

Totot

Location: DAR Sahara Street, Near Swedish Community School Contact: +251 91 120 1723 Known for: Cozy atmosphere, cultural performances

Location: Africa Avenue Contact: +251 646 0718 Known for: Ring Road, on the way to Gerji, in front of Anbessa Garage

Fendika Cultural Center

Location: Kazanchis Contact: +251 91 154 7577 Known for: Exceptional jazz and Ethiopian Azmaris

2000 Habesha Cultural Restaurant

Location: Africa Avenue Contact: +251 91 151 2590 Known for: Ring Road, on the way to Gerji, in front of Anbessa Garage Website: 2000habesha.com

The Kitchen

Location: Meskel Square, Inside Hyatt Regency Contact: +251 11 517 1234 Known for: Mediterranean Cuisine

Middle Eastern & Mediterranean restaurants

Fusion Bistro

Aladdin Restaurant

Location: Cameroon Street, Across Monarch Hotel Contact: +251 91 000 5151 Known for: Arabian cuisine

Location: Off Bole Road, near Japanese Embassy Residence Contact: +251 11 6614109 Known for: Arabian Cuisine

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Bait Al Mandi

Istanbul Restaurant

Location: Mickey Leland/ EU Street Contact: +251 91 151 8903 Known for: Middle Eastern Mediterranean Cuisine

Location: Cameroon Street, across Ukranian Embassy Contact: +251 910 17 4728 Known for: Turkish cuisine

Marketing Companies in Addis Proofit Marketing Solutions Location: Cameroon Street, Gulf Aziz Building, 2nd Floor Contact No: +251 953 42 77 97 info@proofit.com

251 Communications Location: Gabon Street, Aster Plaza, 3rd Floor Contact No: +251 116 63 0182 info@251communications.com https://251communications.com

Zeleman Communications Location: Africa Avenue, Snap Plaza, Snap Plaza, 10th floor Contact No: +251 116 63 2800 info@zeleman.com htttps://zeleman.com

Berry Advertising Location: Cameroon Street, Gulf Aziz Building, 3rd Floor Contact No: +251 930 07 8086 www.berryethiopia.com

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Ttree Advertising Location: Cape Verde Street, KT Building, 3rd Floor Contact No: +251 118 21 2112 info@ttreeadvertising.com ttreeadvertising.com

Spotlight Ethiopia Location: Africa Avenue, DH Geda Tower, 7th Floor Contact No: +251 913 98 6445 https://spotlightplc.com

Cactus Communications Location: Africa Avenue, Bedesta Building, 4th floor Contact No: +251 115 54 4901 info@cactusethiopia.com http:// cactusethiopia.com/

Eternal Media & Communication Location: Gabon Street, Aster Plaza Contact No: +251 114 70 3039 info@eternalmedia.com https://eternal-media.com

Parks & Museums in Addis Zoma Museum Location: Mekanisa, Near Abo Church Contact No: https://www. zomamuseum.org/ Feature: Landscaping, gardens, antique shop

Addis Ababa Museum Location: Meskel Square Contact No: http://www. addisababa.gov.et/de/web/guest/ museums#3 Feature: Museum, Restaurant, Panoramic View of Meskel Square

Unity Park

African Unbound

Location: Inside Ethiopian National Palace

Location: Off Churchill Road (On the way to National Palace)

Contact No: Unitypark.et

Contact No: https:// africaunboundmuseum.com/

Feature: Historical palaces, Zoo, cultural museum, restaurants

Feature: African Arts

Entoto Park Location: Entoto Hills Contact No: Feature: Bicycle and track, reading benches, camping site, restaurants, panoramic view of Addis Ababa

Leather shops in Addis Kuncho Design Website: https://www. kunchodesign.com/ Contact: kunchodesign@gmail.com +251 96 799 5384

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The leather industry in Addis is thriving with countless local and international leather lines. Here are a few.

Undkǝn- Made in Ethiopia Website: http://www.undken.com/ Contact: +251 912 75 2524

Meron Addis Ababa

Zaaf Collection

Website: https://www. meronaddisababa.com/

Website: https://www. zaafcollection.com/

Contact: info@meronaddisababa.com +251 911 12 2108

Contact: +251 910 14 9965

Electronics stores HEY Online market Known for: Phones, computers, cameras and other electronic devices retail Location: Bole Medehanealem, Hidmona Bulding Ground floor #12

Ramanet Computer Solutions Known for: electronics retail, accessories, maintenance Location: Bole Road DH Geda Tower G Floor, Addis Ababa, Ethiopia and DH Geda Mezanine floor Office #2

Contact No: +251 95 396 4175

Contact No: +251 92 234 3536, +251 91 121 3566

Bino Tech Store

Yonas Mobile

Known for: electronics retail, accessories, maintenance

Known for: mobile maintenance and Unlocking service provider in Ethiopia. loaded with dedicated mobile engineers.

Location: Bole Medehanealem, Berhane Adere Building 1st floor #119floor #12 Contact No: +251 91 181 1446

Location: Awlo Buisness center First floor office #102 Contact No: +251 91 191 1111

Medical Centers Washington Medical Center Location: Bole, In front of Rwanda Embassy Contact No: +251939515151/+251939525252

Addis Cardiac Hospital Location: Bole Ring Road in front of Ethiopian Airlines Head Quarters Contact No: +25116634720/40/41 Email: info@addiscardiac.com

Email: frontdesk@wmcethiopia.com

Nordic Medical Centre (NMC) Location: Around Rwanda Embassy, in front of Tizeze hotel Contact No: 8901 or +251929105653 Email: reception@ nordicmedicalcentre.com

50 I Linkup Addis Ababa

Bethzatha General Hospital Location: Next to Addis Ababa Stadium Contact No: 7477 or +251115514141

MCM General Hospital

Landmark General Hospital

Location: Wereda 14, Gerji, Bole Sub-City

Location: Mozambique St, Kirkos Subcity Contact No: +251115525463

Contact No: (Ethiopia) +251116292963 (S.Korea) +82269309555

Email: contact@landmarkhospital.et

Email: msmcmet@gmail.com

Droga Physiotherapy Specialty Clinic Bole Branch: Next to Japan Embassy Contact No: +251116687006 +251974959595 Email: info@drogaphysiotherapy.com

Cinemas Vamdas Entertainment Location: Megenagna, next to Panorama hotel Contact No: +251910878248 +251118678098

Edna Mall Location: In front of Bole Medhanealem Church Contact No: +251116616278 (Cinema Reservation) | +251116616880 (Cinema Head) Email: www.ednamall.com

Gast Cinema Location: CMC, in front of St. Michael Church Contact No: +251930113388 Email: www.cinema.gastmall.com

51 I Linkup Addis Ababa

Alem Cinema Location: Africa Avenue Contact No: +251986959595 Website: www.alemcinema.com

Century Cinema Location: Gurd Shola Contact No: +251987202020 Website: www.centurymalladdis.com

Ride Hailing Apps ZayRide

Seregela

Location: Bole Mafi Mall #602, Addis Ababa, Ethiopia

Location: Merkeb Plaza, 5th Floor, Bole, Addis Ababa, Ethiopia

Call Center: 6303 Telephone: +251 116 721 052 Website: www.zayride.com/ Email: info@zayride.com

Call Center: 7878 Telephone: +251 11 557 3640/43/44 Website: www.seregelagroup.com/ services/ Email: hello@seregelagroup.com

Ride

Feres

Location: Shekinah Bldg 4th floor, Bole, Addis Ababa, Ethiopia

Location: Getu Commercial Business Center, Airport Road, Addis Ababa, Ethiopia

Call Center: 8294 Website: www.ride8294.com Email: Support@ride8294.com

(All Women Drivers)

Telephone: +25190 704 0404 Call Center: 6090 Website: www.feres.et Email: info@feres.et

Catch Location: 301, Beza Building, Bole Sub City Addis Ababa, Ethiopia Telephone: +251 94 406 7050

Apartments La villa Apartments Location: Around Urael Church, Addis Ababa, Ethiopia Telephone: +251 97 289 8989

52 I Linkup Addis Ababa

Red Door Apartments Location: Wello sefer Ethio-China friendship road, KADCO Group No.2 Building 1st floor Line Number: +251 11 443 0597 Phone number: +251 98 396 9696 3640/43/44 Email: info@Reddoor.et

Zen Apartments

Noah Real Estate

Location: Olympia/KasanchisKirkos Wereda01 House Nb 200 Addis Ababa, Ethiopia

Location: Abyssinia Plaza, 12th Floor in Bole Right beside Bole Medhanialem Church

Telephone: +251 980 193313 +251 91 140 2093 Website: http://www. zenapartmentsaddis.com/ Email: zenaparts@gmail.com

Telephone: 6100 +25194 911 1111 Website: http://www. noahrealestateplc.com/