Call the Grandkids

Never before has the world seen so many seniors. The Baby Boomer generation has crossed into retirement age, and soon, the demand for wide-ranging elder care services could hit a new peak. Alec Morgana, an entrepreneur and a graduate of BCIT Business, dedicated his work towards fulfilling the needs of the aging population. His company, Call The Grandkids™, gives seniors a sense of extended family with teams of caregivers that provide companionship and a range of home services.

Morgana’s first brush with entrepreneurship was in high school when he built and sold iPhone apps. When he enrolled in BCIT’s business school, he was able to take his business acumen to the next level. He went on to work for several start-ups and software companies after graduation, but quickly tired of working for others. Eager to be his own boss again, he decided to pursue the path of entrepreneurship with help from the BCIT Student Association’s Entrepreneurial Mentorship program.

The program pairs student entrepreneurs with established BCIT alum, and Morgana found an invaluable mentor in Ashiq Ahamed, the CEO of brewhound. Ahamed guided Morgana through key steps in his entrepreneurial journey.

While he was deciding on the perfect industry, Morgana’s family members were experiencing challenges surrounding aging. This inspired him to take a closer look at businesses helping seniors. Morgana felt he could do something truly rewarding while at the same time make an impact on this growing challenge.

With Ahamed’s guidance, Morgana set out to gather research and conduct interviews in order to create the right business plan for establishing an elder care business. Call The Grandkids™ was born shortly thereafter, where he manages the provision of care services to Vancouver seniors in their homes. Call The Grandkids™ describes themselves as a team of friendly companions on a mission to help seniors live well, happily and confidently, wherever they call home.

What makes Call The Grandkids™ unique from other home care agencies is their focus on supporting the home environment. As opposed to traditional caregiving, they supplement their services with a family atmosphere. Seniors don’t always need a caregiver, but they could benefit greatly from companionship and support. Clients of Call The Grandkids™ say that Morgana’s company is “bridging the gap”.

Morgana and his partner, Penny Parker, manage the day-to-day operations of Call The Grandkids™ and their growing team of companions. After a successful first year in business, Ahamed became their first investor. They are eager to continue making an impact on a population that has always been close to their hearts and are extremely excited to see what the future holds.