Marketing Plan for 2010

Coldwell Banker Legacy Seller Services Proposal

This presentation focuses on how Coldwell Banker Legacy has superior marketing strategies compared to any other Broker or real estate company in the Albuquerque area.

Revised -1/15/2010

1.

What do you expect from a real estate broker?

2.

What could I do that would make you angry or disappointed in me?

3.

Which of the following do you consider important in the sale of your home: ☐

The benefits of a leading brand in the real estate industry

☐

Innovative online tools

☐

Cutting edge marketing

☐

Unmatched knowledge of the local market

☐

A committed agent working with you step by step

the sale of your property

Your Expectations

By listing with Coldwell Banker Legacy, you can rest easy knowing you are listing your property with a company that has been through every type of market condition and has always come out on top.

As your real estate broker, my goal is not simply to sell your house, but to help you realize the best price obtainable for your property in the shortest period of time with the least inconvenience to you.

1.

Why are you thinking of selling?

2.

What features attracted you to your house when you bought it?

3.

What are the biggest challenges in accomplishing this move?

4.

What is of number one importance to you in this process?

5.

What do you think it will take to sell your home? � It will have to look its best. � It will need to be priced competitively. � It has to be marketed effectively.

the sale of your property

Your Needs

In an ever-changing real estate environment, these three applied principles generate more buyers in less time. A competitive price attracts the attention of other brokers and prospective buyers.

Ü

Our "customer first" philosophy is what made us an industry leader over 103 years ago and has made us a global presence with over 100,000 sales associates in 47 countries and territories.

Ü

Locally owned and community oriented, we have seven Coldwell Banker Legacy offices, an interactive office at Cottonwood Mall, and approximately 550 brokers.

Ü

For the third quarter of 2009, Coldwell Banker Legacy finished fourth nationally in adjusted gross commission income among Coldwell Banker residential affiliate firms.

Ü

We sold more homes in 2009 than our next 5 competitors combined.

CLOSED SALES OF SINGLE FAMILY HOMES IN 2009

4080

1140 753

737

737 496

486

453

435

356

184

Information is based on data supplied by Terradatum, Inc. Includes residential transactions closed January 1st through December 31st of 2009. Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.

the sale of your property

Why Coldwell Banker Legacy?

the sale of your property

Traditional Marketing

At Coldwell Banker Legacy, we do everything possible to showcase your property more effectively. We maintain the proven traditional marketing methods that grab attention in the everyday living environment.

OPEN TOD 4-6:30 AY PM

View

photos , Mappi other except ng and Vir tual Tou ional homes on ww rs of these and w.CBLe gacy.co many m

OPEN TOD 4-6:00 AY PM

4819 GUADAL UPE TRA Charmin IL g gated privahistorically regis NORTH tered adob cy entra interior VALLEY nce. Som e home walls, e of on baths surrounds 206 SILE with tumb the many upda a .23 acre lot , brick NT SPR with tes inclu led 2 outs floors ING NE Raising de plas tand and tong marble counterto tered the bar sq.ft. $500 ing patios and ue-and-g ps and for old and features fine living, this Guadalu ,000 ML#6152 covered deck roove beamed shower RIO RAN ceilings, custom exception pe. Joi off 02, Rio ceilings.

CHO arched beauty Banks-Sc al deta Grande/G the loft.. 3/2.5 ceilings areas. is only 11217 hmidt, Not only 10 and Trav ils including DESERT 259-2033 riegos: E-Gr /0/2324 does it tongue-a months it has a ertine floor CLASSIC iegos, /293-370 Tanoan have love nd-groov Ning throu 0. at NE L-Chessm ly gourmet kitch an incredible e ghout the home affor its best! The master spac living suite with ML#6033 an, L-Silent en. 528 N/High living area ds four bedroom ious living spac TANOAN Res firep 74, Caro Spring. s plus a es of this s, each l Sauder, 3-4/2.5/3/ ort-L: R-Broadmlace, kitchen custom 620-3898 2467 has gran study on the main with its own ore, sq.ft. /898-270 bath, three Centex ite coun in pant level with $525,000 0. ry. tertops, beautiful a full bath stainless fabulous Other features OPEN TOD . The upda stee inclu outdoor ted $695,000 living spac de wonderfu l appliances and 4-6:00 AY l stora PM ML#6137 a walkes and 98, Mars easy-care ge, view balc ha Adam onies, yard. 5/4/3 s, 261/420 6469/293 0 SF. -3700.

MLS 7 Days a Week Office Staff to Receive Inquiries Yard Sign Cottonwood Mall Interactive Office Open House Just Listed Announcements Welcome Home Magazine Newspaper Promotional Advertising

8300 SAN DIE GO AVE Defined NE by unobstruc superior qual ALBUQU ity, this ted mou ERQUE breathtak gourmet ntain view ACRES ing hom kitchen s and e enjoys hutch, 70 CAM features a granite gorgeous INO BAR rich cher well designed coun windows ry cabi RANCA floorplan The view grace the tertops and . The s from stainless netry with built SF. $699 sq. ft. 4 this ,900 ML# grand rooms! steel appl -in chin car-garag custom hom Gorgeous a 608945, iances. storage. e in La PLACITA e outdoor Tons of Carrie Mesa are Featuring is a car lover S Traub, and walk ’s ama 533 ROE 259-2415 living! 4/3/3/280 -in pant an open kitch dream with work zing. The HL CT /292-890 0 with firep ry, form en with shop and 2200 NW 0. al lace, a Very spec home begs great room dining room granite counterto tons of ial, OPEN TOD opening in the hear charming Nat to ente with L (N)-T to a coveps, island Kaplan t of Los LOS RAN 4-6:00 AY ierra Mad rtain. I-25 Exithigh ceilings, adob interior red patio Ranchos SF. $722 CHOS PM design re, 242. E-Hw and media with 419 e situated on a beco ,500 elements room fireplaces large halfy 165 sq. ft. gues ML#6148 mes Cam include and barre approx. , this acre lot ino 68, Laur tile, copp l brick ceilin brick flooring, t house and en Herm Barranca. 3/2.5 2 mi., er pool! The impressiv an, 239/4/3000 appealing counters, a Wolf g in the entry e beam . The upda 8526/292 landscapin stove and s, kiva ML#6061 ted kitch -8900. en 88, Mars g is easily main Ernest Thom pson cabin features ha Adam taine s, 261-6469 d. 3-4/3.5/2/ etry. The 2456 SF. /293-370 $735 0. ,000 4 WAL DEN POI NT Sunlight home set and panorami a formal on one of the c views strea PLACITA dining highest m and a grea S room with lots in Oveinto this cust 172 MIR t room wet is com rlook. The om desi A SOL plete with with a kiva bar, an offic gned interior RD applianc e with fireplace Stunning cust and beam hardwood features I-25 exit es. Wonderfu om hardwoo with hors classic adob floor ed ceilin l 242. e esta L (N)-O E-Hwy separated masd cabinetry gs. Kitching, a com e facilities! te on CORRAL and verlook 165 appr ter suite The fortable, en 3.41 ML#6035 Dr. ES ceilings, with cozystainless stee elegant main residence beautiful 39, Laur 1st L-Waldeox. 5 mi. to The 1122 l kiva has over acres com has beenspacious living interior featu en Herm GREEN n Overloo fireplace. an, 239- Point. 4/2.75/3/3 4,040 sq. plete spaces ring exqu VALLEY k refrigerato redone by Stunning 8526/292 ft. with 467 SF. entrance. isite NW r and Gag David Wilkand nine kiva -890 two $780 lovingly 75-year old OPEN TOD 0. bedr fireplacewood beamed inso ,000 ganeau adob s. The as well ooms and two ovens. n and appointed LOS RAN house restored to pristi e on a full 4-7:00 AY kitch is filled acre in with Sub- en CHOS PM ML#6108 as paddock baths. There The 1350 sq. vigas, latilla with the ne condition. the hear are over ft.

Zero and ridin 95, Judy 125 treesguesthouse entertain s, hand carvecharm of Sant The exquisite t of Los Ranc g Settle, 459-4988 ring. 5/4/2/533 on the prop has perfect ing areas and d doors and a Fe: 4 firep 3609 sq. ft. hos, /244-160 8 SF. erty main laces, beams, $1,495,0 0. bedroomsetting for parti a new kitch brick floor OPEN TOD high en 00 office, s plus a studyes and famil with butler’s ceilings. Grac s, 4-6:00 AY work y PM SF. $1,5 shop, and . The 1391 gatherings. pantry provide ious Main hom sq. ft. a heat 00,000 the guesthou e has ML#6138 ed/cooled 10, Mars 4-car gara se has a kitchtwo ge. ha Adam en, s, 261- 3-4/2.75/4/500 6469/293 0 -3700.

239 BOS QUE ACR ES RD Nestled NM styleamong matu re design, adobe featu cottonwoods, CORRAL res sust wide plan with Asko ES ainable this custom 5-ye k wood 404 PRI green arch ar floor acres, the , Wolf and CE LAN itecture, old Northern Sub-Zero s, antique beam E NW passive irrigated home inclu Timeless s and des a priva appliances. sola directionpasture and Available a chef’s kitch r this 2004 Prairie architectu a lovely te equestria al sign baths. n easemenon either 1 en carry the Parade of Hom re compleme garden.

CORRAL $1,610,0 s & balloons or 2 Corr t to nts es winn Susan outdoor sleek meta ES Nelson 00 on two acre East. 3884 ales/Dixon the bosque, er built the canopy l roof, 7530 of

by Was Anderson Rds, follo s. $1,2 lustrous cabinetryliving spaces matc RIO GRA zak. Solidthe bosque at 50,000 sq ft / 3br , 350-3235 w plaster NDE BLV for glass envelopes commh the sophistica oak refle Beautiful /828-100 on one acre / 2 lofts/ 2.5 D NW . ML#6151 ercial appli tion of the cts soft natu trusses 4.279 acre 0. property. and granite. ral Grande interior, Craft 11, Blvd. and s located In furniture- light, Stop signN on Corrales smanship ances, stone LOS RAN the hear and and here but backs to CHOS SF. $1,6 . 1st R over Rd. After elem design meld oak make style t of Los this prop the Pueb ditch to room 39,000 Ran room for erty is ML#6116 Price entary scho at this exce the perfe lo Lateral Ditch chos. It faces hors 70, Irene Ln. 3rd Hou ol, E-Target ptional Rio ct setting 3 propertie es or agric . There Williams, se on R. Rd. Lultur is a hom for 249-4070 4-5/5 conveys s for a wonderfu e. The property your dream e /898-270 /4/5464 home as is and l could be 0. $2,115,0 could be compound. The subdivide with 00 ML# lived exist d into in while 605074 building. ing house on Marsha land A grand Adams opportuni 261-6469 ty! /293-370 0.

Truly a coffee table piece, the Welcome Home is a full color, glossy print publication of Coldwell Banker Legacy listings in Albuquerque, Rio Rancho, Santa Fe, Los Lunas, Cedar Crest, Socorro and Grants. Ü

Your house in color, in every issue until it is sold

Ü

Organized by area and price

Ü

Distributed to over 400 locations area wide

Ü

Available at the Cottonwood Mall Interactive Office

Ü

It's FREE!

W

ELCOME HOME THE LARGEST FULL COLOR PUBLICATION OF PROPERTIES FOR SALE IN NEW MEXICO

the sale of your property

The Welcome Home Magazine

the sale of your property

A Track Record of Distinction

With Coldwell Banker Previews International, you've found more than a sophisticated marketing program designed to cultivate interest in your exceptional property. You've found a vast network of full-service professionals, each with the resources and the experience to achieve superior results. As a Previews client, you should expect nothing less than our very best.

We prove every day that we are skillfully accomplished at marketing the finest homes.

LUXURY HOMES CLOSED IN 2009

157

We sold as many luxury homes in 2009 than our 6 closest competitors combined.

73

26

23 14

11

10

9

9

6

Information is based on data supplied by from Terradatum, Inc. Includes residential transactions over $500,000 that closed January 1st through December 31st of 2009. Data accuracy cannot be guaranteed and may not reflect all real estate activity in the market.

Mall shoppers become potential home buyers when they spot the colorful pictures of homes for sale. A Coldwell Banker Legacy Broker is available to assist in a property search and provide information about your home.

Ü

Open seven days a week

Ü

88% of our mall visitors are buyers (85% are in town, 3% are out of town)

Ü

Mortgage information available

Ü

Free Welcome Home Magazine

Ü

Recent YouTube videos of listings

Ü

Online search assistance

the sale of your property

Cottonwood Mall Interactive Office

The real estate sales associate and the internet are by far the primary information resources during the home buying process. Almost 90% of the inquirers logged onto the Internet are for property information. With the growing popularity of the Web, it helps to be supported by a company that receives more than 2 million visitors a month on its national website.

BUYERS

INFORMATION SOURCES USED IN HOME SEARCH

Internet Real Estate Agent Yard Sign Open House Newspaper Magazine Home Builder Television Billboard Relocation

0

20

40

60

80

Source: The 2008 National Association of Realtors速 Profile of Home Buyers and Sellers

the sale of your property

Buyers

100

Coldwell Banker Legacy tirelessly innovates and prides itself on being on the cutting edge of the real estate industry. A key part of our marketing strategy is the internet, the main information source for potential buyers.

ColdwellBankerLegacy.com receives over 36,000 total visits per month • All MLS listings are updated every 30 minutes • Satellite map "Fly Over" to view property location • Community information and area descriptions • Current market data • Concierge Service with a list of reputable contractors • Open House times and maps • Property Showcase with high definition photos • Virtual Tours •Coldwell Banker Legacy

•Keller Williams

•Vaughan Company

the sale of your property

ColdwellBankerLegacy.com

Nobody presents your home on the internet the way we do. Buyers are drawn to our website and they stay to view the high definition photos and Virtual Tours.

• • • •

High Definition Photos Property Showcase Virtual Tours Hybrid Maps

Your home will be featured on Coldwell Banker Legacy's YouTube Channel

the sale of your property

Presentation On The Net

Coldwell Banker Legacy distributes your listing to some of the Web's most visited third-party search sites. What is the benefit to you? More buyers have the opportunity to see your home through multiple locations!

ColdwellBankerLegacy.com

REALTOR.com

ColdwellBanker.com

realestate.Yahoo.com

ColdwellBankerPreviews.com*

trulia.com

ABQrealtors.com

OpenHouse.com*

base.Google.com

RiverHomesUSA.com*

realestate.AOL.com

circlepix.com*

FrontDoor.com

Zillow.com

LandAndFarm.com*

Cyberhomes.com

YouTube.com

Homes.com *where applicable

the sale of your property

Listing Distribution Strategy

Our Rapid Response system ensures that every lead on your property will get tracked and responded to in the fastest way possible. Relevant information on the inquiry is relayed immediately so that anxious buyers are not left waiting.

the sale of your property

Internet Inquiries

Through the ColdwellBankerLegacy.com visitor tracker, I can show you the number of web visitors who have shown interest in your home.

the sale of your property

Listing Visibility

A wealth of resources is available to you when you choose a Coldwell Banker Legacy Broker to help you sell your property.

Previews Luxury Home Sales ColdwellBankerLegacy.com

ColdwellBanker.com

Interactive Mall Office Full Color Magazine

Online Virtual Tours and High Definition Photos

YouTube.com/ColdwellBankerLegacy

Just Listed Postcards Property Flyers Newspaper Advertisements

the sale of your property

Across the Nation

We work with all of the major employers who are relocating their corporate transferees to our area through the relocation companies in the chart below.

Hewitt

The MI Group Paragon

Altair

GMAC

Royal Lepage Relo Services

Cartus

Graebel Relocation

Weichert Relocation Source, Inc.

Sirva, Inc.

Crown Relocations

Primacy Relocation

Prudential

An Online Solution for Home Services

The Coldwell Banker Concierge Program is designed to deliver a high level of service to buyers and sellers when they need it the most.

ColdwellBankerLegacy.com

the sale of your property

The Steps to Selling a Home

When a property first comes on the market there is a lot of excitement. We will launch our marketing program very aggressively to capture the interest of buyers and brokers.

Sign a Coldwell Banker Legacy listing agreement Set the right price

Evaluate your needs

Place your home on the market Place ad in Welcome Home Magazine

Write MLS & Website comments

Place calls to prospects

Place appropriate signs

Promote home on multiple Real Estate websites

Schedule Open House if appropriate

Submit info to CB Legacy Mall Kiosk

Receive an acceptable offer!

Open Escrow

Order inspections

Monitor loan process

Monitor title process

Negotiate repairs; help with loan and title problems as necessary

CLOSE!

Watch appraisal

"Priced right and ready to show" opens your home to a greater number of potential buyers. An offer will be based on the condition of the property, location, floorplan versatility, amenities and the price.

If the asking price is:

15% Over Market Value

10 % Over Market Value

Fair Market Value

10 % Under Market Value

the sale of your property

Pricing Strategy

The property appeals to:

10% Of The Market

30% Of The Market

60% Of The Market

75% Of The Market

the sale of your property

Prep Your Home

Every seller wants their home to sell quickly and bring top dollar. While there are some factors you can't control, like the neighborhood popularity and market fluctuations, you can help your house put on its best face for showings.

1.

Potential buyers need to imagine it as "home". Put away your personal photos and family heirlooms.

2.

Clean up clutter in and around the home before the pictures are taken.

3.

Buyers will look everywhere...be sure to tidy up the cabinets and organize the closets.

4.

Clean the carpet and tile floors.

5.

Freshen up with neutral paint colors.

6.

Touch up and make repairs inside and out.

7.

Lubricate windows, locks and doors.

8.

If you are taking window coverings, appliances or fixtures with you when you sell your home, remove them now.

9.

Try not to be at home during an Open House.

10.

Remember, even mild tobacco or pet odors can prevent a sale.

the sale of your property

the sale of your property