Seller Marketing Plan

Page 1

Home Seller Marketing Plan

www.RealEstateInABQ.com

Linda@RealEstateInABQ.com Coldwell Banker Legacy 10400 Academy NE Suite 100 Albuquerque, New Mexico 87111


Linda DeVlieg is an experienced real estate specialist with 18 years of experience in Residential, Luxury Residential and New Home sales. Linda DeVlieg 505-440-7200 Associate broker Cathryn Jones 877-548-3942 x 83 Closing Coordinator •

Professional photography

Staging advice and specialists if needed

Sign maintenance crews

Floorplan rendering specialists

On-line secure document storage and sharing

On-line electronic signature services

Personalized showing plans

Home feedback services keep you updated on showings and feedback


Exposure Ex-po-sure , ik-spoh-zher – noun 1.Presentation to view, in an open and public manner. 2.Subjecting to the action of influence of something 3.Selling a house with the eTeam in Albuquerque, NM Synonyms: Divulgement, revelation, expose, display. My goal is to get your home sold for the most money, in the least time, and with the least hassles. Coldwell Banker Legacy sells more houses, we always have.


www.RealEstateInABQ.com

Top Real Estate Site For Albuquerque Homes

Optimized for No 1 Google placement

Your home is featured !


Linda DeVlieg Real Estate and Coldwell Banker Legacy

Why Coldwell Banker Legacy? Hands down the best marketing company in the state of New Mexico We have more marketing, more networks and more broker education than any other real estate company around!

Coldwell Banker Legacy sells more homes for more money than anyone else. Don’t you want the most money for your home?


Linda DeVlieg Real Estate Why Coldwell Banker Legacy •

Over 500 brokers • We cover the Albuquerque metro area

Higher number homes sold

Locally owned

Our management support teams exceed the standard

?

No other Albuquerque national company sells more per broker Who Do you Want Selling YOUR home ?


Linda DeVlieg Real Estate Where Do Buyers Come From? • • • • •

In 2003 It Was… 41% from a Realtor 15% from a yard sign 11% from the internet 7% Newspaper

• JUST IN: Now over 92% of buyers look on the internet FIRST! The “OLD” way of selling homes, in 2003


Linda DeVlieg Real Estate

Pricing Your Home • • • •

Don’t overprice • Causes fewer showings Pricing is subjective • What do buyers think? Overpricing lowers price • Will sell for less later Tarnished image • Why hasn’t this home sold? Lets shoot them a lowball

Pricing your home where the buyers are is very important THE most important thing you can do in helping me sell your home.


Linda DeVlieg Real Estate

Oversize and Color Flyers Only

Buyers remember them • Many pictures inside and out

Feature list and floorplans shown

I replace as needed • Just call me if you run low

E L P

M A

S

Color flyers make ALL the difference. Don’t let some agent convince you an MLS sheet or B/W flyer is OK


Professional photography

Let’s get the picture!


Linda DeVlieg Real Estate

Award Winning Web Site

Optimized for neighborhood searches and keyword searches for Albuquerque Real Estate. I’m always on page one!


Linda DeVlieg Real Estate Award Winning Web Site

Many brokers will talk about their websites, most of them have a ‘website’…but do buyers find those sites? There’s only a few chances to be Number One in Google, and this site has been there for years – for the keywords that are highest ranked – “Albuquerque Real Estate…” Any other kind of website is just an electronic business card. If it can’t be found, it can’t be seen. And don’t settle for sites that use PAY PER CLICK….there’s no guarantee those will show up every day in the same placement in Google or other search engines… Go ahead, go to Google and search for “Albuquerque Real Estate” You want and need this kind of exposure, don’t settle for 2nd best.


Linda DeVlieg Real Estate You are Also On These Search Engines These additional search engines will generate interest in your property! I post in as many search engines as possible • Using popular search terms We’re on over 30 sites • Most agents are on one

I don’t just put your home on 3-5 sites like most Realtors I put your home on over hundreds of sites so your home can be found


Linda DeVlieg Real Estate YouTube Videos

You MUST be on YouTube to be seen. Don’t let any broker talk you out of it, its where the buyers are


Linda DeVlieg Real Estate www.Realtor.com •

#1 Home Search Site • 82% of ALL home buyers go here to search for homes.

Only a few of Albuquerque’s Realtors enhance their listings on this number one home search site Don’t you want your home enhanced on the #1 home site buyers use?


Linda DeVlieg Real Estate

Smart Phone Viewable Your Home is Viewable On a smart phone and mobile devices Buyers can pull up in front of your home and see the entire listing on their mobile device. They can save for later, forward to others, view all photos and most importantly revisit the house later. My property search is “mobile�


Linda DeVlieg Real Estate

We Have Lots of Buyers

Our sites attract buyers • Over 5,000 unique visitors

monthly •

Blast email capability • I send your home to all Active buyers • Looking right now

I have over 4,000 buyers who will know about your home first.


Linda DeVlieg Real Estate

Other Top Realtors •

2700 Realtors® in Albuquerque •

Blast email capability •

Only 200 of those are Active top producing brokers I send your home to all top Realtors in the area BEFORE it goes in the MLS. These are the agents who have buyers

Active buyers •

They are the crème de la crème and like me, always have lots of buyers looking for a home.

The top 7% of Albuquerque Realtors who sell 93% of the homes I email your home to these agents immediately


Linda DeVlieg Real Estate

Showing Your Home •

We know who shows it •

Secure GE/Supra keypad •

Updated instantaneously

Pre-set hours on box •

We instantly get feedback

During the day or 24hrs

What do the buyers think? •

We survey showing agent

We read each & every showing and follow up. Know what active buyers think of your home and it’s price


Linda DeVlieg Real Estate

What Do Buyers Think? •

What did the buyer think? • • •

We survey the Brokers By eMail and Phone I can blast email price changes or updates

We survey Realtors who show your home. Results are sent to you instantly and in detail with a graph by email.


Linda DeVlieg Real Estate

Certified Residential Specialist •

40,000 of 2,000,000 •

Extra education •

We invest in our clients

Only the top 4% •

Only the best

Only the best are CRS

Networking with others •

With other top Realtors


Linda DeVlieg Real Estate

Certified Previews Specialist •

Previews trained for optimized advertising of your luxury home Networked with the top Previews brokers •

www.ColdwellBankerPreviews.com

A leader in luxury real estate. Premium properties for premium clients since 1933.


Linda DeVlieg, Associate Broker

Certified Previews Specialist


Linda DeVlieg Real Estate Certified Previews Specialist A Track Record of Experience ~ Unmatched Resources Global Network Comprehensive Internet Marketing Exceptional Advertising ~ Luxury Home Experience Point of Difference Local Marketing Expertise ~ The Previews速 Professional Advantage


Certified Previews Specialist GLOBAL NETWORK Powerful International Connections •Coldwell Banker Previews International® has an unparalleled network referral system to generate buyer contacts from around the globe. • Previews® Property Specialists are connected across the globe through Previews e-Directory a state-of-the-art communication tool. • CartusSM, a sister-company, is a leader in relocation services and moves employees into and out of more than 160 countries around the world.


Linda DeVlieg Real Estate

Across the Nation

We work with the major employers who are relocating their corporate transferees to our area through the relocation companies in this chart.


Linda DeVlieg Real Estate The Welcome Home Magazine • Your house in color, in every issue until it is sold • Still read read by 40,000 readers with every issue! • Distributed city - wide and in all relocation packages • Organized by area and price • Distributed to over 400 locations area wide • Available at the Cottonwood Mall Interactive Office


Linda DeVlieg Real Estate

In Conclusion Please allow me to place this sign in your front yard. My service is My guarantee, I enjoy what I do and together we will get your home SOLD!


Thank you for the opportunity 505-750-7549

www.RealEstateInABQ.com

Linda@RealEstateInABQ.com Coldwell Banker Legacy Albuquerque, New Mexico


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