24 WEEK MARKETING PLAN Listing Start Date: _________________________________ Prepared for: _________________________________ Address: ________________________ List Price: _______________________
Prepared for you by Linda DeVlieg, “The eTeam” www.ISellAlbuquerqueHomes.com WEEKS ONE THROUGH THREE * indicates a first time activity *Install Coldwell Banker Legacy sign and name rider *Install lock box with keys to Property *Install directional signs *MLS information to Board of Realtors® *Mail MLS sheet on any comps (listed or sold) *Introduce and run Absorption Report *Take pictures of Property *Create Point of Purchase flyers *Order all inspections (if applicable) *Progress Interview with Seller *Stage Listing – give suggestions for staging program) *Direct mail listing to COI or neighborhood Welcome Home ad written and placed *Call lender and create loan sheet *Create Internet ads— www.coldwellbanker.com, CBLegacy.com, swmls.com, Realtor.com, Craigslist, Google Base, Oodle, Vast, Zillow, Dothomes, Properazzi, Point2Agent, RealestateInABQ.com, ISellAlbuquerqueHomes.com, Facebook ©Copyright Coldwell Banker Legacy
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*Distribute copies of Internet ads to Seller, online, if possible *Copy Cole’s Directory page surrounding listing and place in file
Be sure and ask for a free copy of my book “Get The Best Deal When Selling Your Home, Albuquerque, New Mexico edition
©Copyright Coldwell Banker Legacy
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WEEKS TWO THROUGH FOUR Mail MLS sheet on any comps (listed or sold) Run absorption Report Progress Interview with Seller *Create E-mail flyer and distribute to list *Fax campaign to agents with listings in the area HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________
WEEKS FOUR THROUGH SIX *Schedule Open House if seller requests Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller *Obtain price adjustment, if agreed *Change remarks in MLS Change remarks on Internet *Review “Welcome Home Magazine” ad *Obtain feedback remarks from other agents and review with Seller Review staging based on showings. HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________
WEEKS SEVEN THROUGH EIGHT Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller *Fax campaign to preferred co-op agent list Review staging *Review pricing strategy** **A price reduction generates the following: Updated flyer New Internet information New contact with Realtors who have already shown the Property HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________
©Copyright Coldwell Banker Legacy
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WEEKS NINE THROUGH TEN Mail MLS sheet on any comps (listed or sold) Change remarks in MLS Run Absorption Report Progress Interview with Seller Promote at CBR Sales Meeting Submit Open House ad (if applicable) *Create a prospect search Offer to give tour of comparable active listings *Make a “Premium Property”—increase commission to Selling Office HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS ELEVEN THROUGH TWELVE Have an Open House Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller *Send out any relevant information from national real estate magazines HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS THIRTEEN THROUGH FOURTEEN Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller *Call Seller to explain your interpretation of the news--if negative news comes out in the paper *Consider ads in smaller, out of the way publications, if relevant HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS FIFTEEN THROUGH SIXTEEN Mail MLS sheet on any comps (listed or sold) Change remarks in MLS Run Absorption Report Progress Interview with Seller Submit Open House ad (if applicable) *Schedule a Realtor tour Review pricing strategy HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________
©Copyright Coldwell Banker Legacy
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WEEKS SEVENTEEN THROUGH EIGHTEEN Have an Open House Mail MLS sheet on any comps (listed or sold) Change remarks in MLS Run Absorption Report Progress Interview with Seller Promote at CBR Sales Meeting HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS NINETEEN THROUGH TWENTY Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller *Promote price reduction to all showing agents *Schedule Title Company tour HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS TWENTY-ONE THROUGH TWENTY-TWO Mail MLS sheet on any comps (listed or sold) Run Absorption Report Progress Interview with Seller Submit Open House ad Review pricing strategy Create a reverse search HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________ WEEKS TWENTY-THREE THROUGH TWENTY-FOUR Have an Open House Mail MLS sheet on any comps (listed or sold) Run Absorption Report Change remarks in MLS Progress Interview with Seller Review pricing strategy Extend listing, lower price. HOW MANY SHOWINGS HAVE WE HAD SO FAR? __________
ŠCopyright Coldwell Banker Legacy
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