SELLING POINTS
Worth Telling Your Customers About LIND DNA
• RECYCLED LEATHER
With respect for natural materials and resources, all LIND DNA leather designs are made from leftover vegetable-tanned leather scraps from the furniture and fashion industry.
• OEKO-TEX® LEATHER STANDARD CERTIFIED
The LIND DNA recycled leather is OEKO-TEX® certified meaning the leather has been classified as harmless to human human health—a better and safer choice, free from harmful chemicals.
OEKO-TEX® LEATHER STANDARD, 2076-316L, DTI
• NATURAL COMPOSITION
80% recycled leather and 20% natural rubber, dyed with natural, water-based colours, developed by LIND DNA.
• THE ICONIC CURVE
LIND DNA was the very first to introduce ”Curve” — the organic shaped, table mat design which has become a huge inspiration for the industry.
• MADE IN DENMARK
All products are designed and made in Denmark at our headquarters and craftsmanship factory in Aarhus, ensuring the highest quality.
• FAMILY-RUN BY DAUGHTER AND FATHER
LIND DNA is a family-run business, founded in 2013 by the Lind family and now led by daughter-father duo, Mie and Preben Lind.
RECYCLED LEATHER
From Core Leftover Leather to Curve
Leftover pieces of core leather from furniture and shoe production are collected to be transformed into our recycled leather.
A Quality to Trust, Through Rigorous Testing and Precision OEKO-TEX® CERTIFIED
The core leather is granulated into tiny pieces.
The granulate is mixed with natural rubber from trees in a ratio of 80% core leather to 20% natural rubber.
WATER-BASED COLOURS
We create natural water-based colours to dye our leather in a wide range of hues.
OEKO-TEX® LEATHER STANDARD
Our signature OEKO-TEX® certified recycled leather is now crafted and ready for production.
MADE IN DENMARK
All products incorporating recycled leather are designed and crafted in Denmark.
• MORE STYLING EXPRESSIONS IN ONE
Quickly change the look of your table setting by rotating the Curve table mat in different directions
CURVE
The Original, Organic Shape
• ICONIC AND AWARD-WINNING DESIGN
The Curve shape from LIND DNA is an icon within the table mat category, recognized in the industry for its design and quality.
• DESIGNED FOR FUNCTION
The idea behind was to create the perfect design, with the perfect dimensions to fit a dinner plate, glass, and cutlery — combining practicality with style.
• A TIMELESS BESTSELLER
Curve is our absolute bestseller that effortlessly blends modern design and high quality with timeless appeal.
• VERSATILE SHAPE FOR ALL TABLE TYPES
With its organic shape, Curve complements all table types—circular, oval, organic, or rectangular—creating an interesting and stylish table setting.
SQUARE
The Classic, Timeless Shape
• CLASSIC SHAPE
Square is a classic shape that complements both contemporary and traditional décor.
• MINIMALISTIC EXPRESSION
The Square shape brings a sense of order and precision, ideal for modern and minimalist settings.
• SOPHISTICATED SIMPLICITY
The clean lines and symmetrical design enhance the aesthetic of the table setting, from casual everyday meals to formal dining.
• BOLD STATEMENT
The Square mats make a strong visual impact without overwhelming the table, offering a subtle yet stylish touch.
• VERSATILE PAIRING
Pairs effortlessly with both round and rectangular dinnerware, creating a cohesive look to any table.
NUPO
The Soft and Velvety
• BESTSELLER
Our most popular choice, loved by customers all over the world.
• LUXURY FEEL
Smooth and velvety texture for an elevated touch.
• MINIMALISTIC & SCANDINAVIAN
Simple, clean design that embodies Scandinavian elegance.
• ELEGANT APPEARANCE
The discrete, fine-textured grain adds a refined, sophisticated look.
• THICKNESS
1,6 mm for a sturdy, premium feel that lays perfectly flat on the table.
CORDUROY
The Exclusive Embossed
• NEW RECYCLED LEATHER TEXTURE
Our new texture inspired by the iconic pattern of corduroy textile. A true classic with a contemporary twist.
• CLASSIC YET TRENDY
Corduroy has been a timeless staple in the fashion industry and continues to trend.
• EMBOSSED LINES ON BESTSELLING NUPO
The horizontal corduroy lines are embossed on the bestselling Nupo surface for a velvety texture for an elevated touch.
• EXCEPTIONAL TACTILITY
The soft, smooth ridges offer a rich, inviting tactile experience.
• EXCLUSIVE APPEARANCE
The lined embossed leather material gives a sophisticated, high-quality look and feel.
• THICKNESS
1,6 mm for a sturdy, premium feel that lays perfectly flat on the table.
CLEANING AND MAINTENANCE
Always recommend that your customers maintain their mats using the specially developed LIND DNA Clean & Care products for easy cleaning and maintenance.
DEEP CLEANING SOAP
FOR ESSENTIAL CARE AND CLEANING
CLEAN & CARE SPRAY
FOR EVERYDAY SURFACE USE
• Thoroughly cleans without damaging the leather texture
Apply with a sponge our cloth, wait for a minute, then wipe away
For older stains, try to leave the soap on for two hours before removing
The soap helps keeping the surface smooth and maintaining the look
Gentle formula with no hazardous ingredients
Leaves the surface fresh and clean for the next use
Removes fresh stains on the surface
Spray and wipe off with a dry cloth
• Gentle formula with no hazardous ingredients
HOW TO INCREASE YOUR BASKET SIZE!
WHY CHOOSE LIND DNA OVER OTHERS?
• LIND DNA CLEANING PRODUCTS
Always introduce customers to LIND DNA Clean & Care products, specially designed to extend the longevity and appearance of their mats. By recommending these cleaning solutions, you enhance their purchase value and provide an extra layer of service.
• GLASS MATS
Always recommend purchasing a glass mat to compliment the Table Mat, as it enhances the overall styling of the table setting. Glass Mats can also serve as stylish, decorative elements or as practical coasters for various surfaces in the home.
• SELL IN SETS FOR A COMPLETE TABLE SETTING
Encouraging customers to buy table mats in sets ensures they have everything they need at once, saving time and effort. Purchasing a full set also helps maintain a consistent look, as the natural leather may vary slightly and develop character over time with use.
• MIX AND MATCH SHAPES AND COLOURS Inspire customers to mix and match Table Mats and Glass Mats in different colours and textures to create a personalized table setting. When they see the potential for combining various shades and shapes, they are more likely to purchase additional pieces to achieve their desired look.
• VALUE FOR MONEY
LIND DNA products are designed for durability and long-lasting use while offering a high-end aesthetic. Choosing high-quality LIND DNA table mats over cheaper alternatives is a smart investment—customers won’t need to replace them frequently, ultimately saving money in the long run.
• THE RESPONSIBLE CONSUMER CHOICE
By choosing the high-quality, OEKO-TEX® LEATHER STANDARD certified table mats from LIND DNA, customers are supporting a brand that prioritizes both health and the planet’s well-being. This choice helps reduce waste and the use of harmful chemicals, making it a responsible option for the customer.
• HIGH QUALITY = STAYS FLAT ON THE TABLE
Unlike other mats that may curl or warp over time, LIND DNA’s premium recycled leather mats maintain their shape and smoothness. Thanks to superior craftsmanship and high-quality materials, these mats stay flat and retain their elegant appearance for years to come.
• SUPPORTING LOCAL PRODUCTION
By choosing LIND DNA, customers support European craftsmanship and ensure that high production standards are upheld. Locally produced goods help preserve valuable skills, promote responsible manufacturing, and drive innovation in sustainable design.