Media Relations

Keena Lynch enters his third year as the Assistant Athletic Director for Creative Content in 2020-21. He also serves as the Executive Director of the Blue Tiger Athletics Club, working as the liaison between the organization and the athletic department, while assisting Lincoln athletics in the areas of marketing, promotions, budgeting and student well-being. He additionally is the point of contact for Corporate Sponsorship for Lincoln Athletics.

Lynch specializes in the creation of graphic and video content for both www.LUBlueTigers. com and Lincoln’s social media pages. Creating marketing materials for all 11 of Lincoln’s athletic programs, Lynch’s goal is to help increase social interaction and awareness while building the LU brand for athletics.

In the spring of 2019, Lynch completed the NCAA Effective Facilitation Workshop, which helps develop the confidence and competence to lead large and small group discussions and implement activities for today’s student-athletes. He is also a member of the USA Basketball Appeals Panel, which oversees the credentials and approval process of Amateur Athletic Union (AAU) basketball coaches.

Prior to returning to the realm of collegiate athletics in 2018, Lynch coached and taught at College Station High School in Texas as an Adaptive Behavior and Graphic Design teacher. He served as the school’s freshman basketball head coach and was an assistant with the varsity basketball and track & field programs. As an assistant with the track & field team, Lynch helped lead College Station to the 2017 Texas 5A District 17 title, area championship and the Region 3 runner-up, and he helped send three student-athletes to the Texas 5A State Championships.

Lynch was a member of the East Carolina men’s basketball coaching staff as Video Coordinator from 2013-2016. He was the point of contact for all media needs with the program and was in charge of film exchange, self-scouting and opponent scouting. Lynch created social media graphics to increase awareness of the Pirates’ program as well as to enhance recruiting. Lynch additionally helped direct all basketball camps and clinics while overseeing and mentoring the team’s graduate assistants and student managers.

As a graduate assistant with the men’s basketball program at East Carolina from 2010-13, Lynch was a critical member of the Pirates’ public relations team, producing highlight videos and custom graphics for East Carolina’s social media accounts. In addition to helping coordinate East Carolina’s camps, Lynch worked camps and clinics with the Nike Elite Youth Basketball League (EYBL), Five-Star Basketball and Dave Telep’s Carolina Challenge.

Lynch received a Bachelor of Arts degree in Exercise and Sports Science, concentrating in Sports Administration while earning a minor in Native American studies, from the University of North Carolina at Chapel Hill in 2007. Lynch earned his Master of Arts degree in Education at East Carolina University in 2013.