This issue features entrepreneurs Alexandra Charles and Ann Burgaz. Read about the renovation 2016-2018 of Östermalms Saluhall located in Stockholm and elected the world’s seventh best food hall by international award-winning magazine Bon Appétit. In 2010 Östermalms Saluhall’s very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and since then it has attracted a number of strong brand advertisers. The magazine is a regular journal intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. Copies: 10 000. Reach: 30 000 readers incl. online views. Editor in Chief: Lina Bielsten. Art Director: Carolina Krupinska. Language: Swedish.