
7 minute read
Around The Industry
by Kiley McKinna
Welcome to the July Breeder Directory Edition. Within these pages, many of the breed’s most progressive and forward thinking operations are featured, along with an industry-wide crosssection of articles on a variety of topics.
One such topic is the North American Limousin Research Foundation (NALRF). There are several articles and references to this important project later on in this issue. So as not to steal their thunder, I will simply hit a few high spots here.
Much of the documented research on Limousin cattle is outdated and doesn’t represent the kind of cattle breeders are currently producing. The North American Limousin Foundation (NALF) board recognizes the improvement made by breeders and as such, set out to find avenues to update breed research while documenting the advantages the Limousin breed offers the rest of the industry. As you might expect, the ultimate goal is to attract more demand for Limousin genetics via the data collected and verified by an independent third party. What’s more, the data provided through this research will be used to guide breed improvement efforts and influence breed marketing and communications.
The NALF board and members believe Limousin and Lim-Flex genetics can provide valuable economic traits to the commercial cattle industry and ultimately increase demand for Limousin genetics industry-wide. This new research is designed to document and verify what our EPDs and current harvest data have already told us. Once verified, we can convey these messages to the feedyard and commercial cow/calf sectors of the beef industry.
The initial research, in concert with South Dakota State University, will focus on analyzing the supposed benefits Limousin and Lim-Flex genetics can provide in a crossbreeding program. Among other things, this research is expected to capture feed performance and harvest data on three different contemporary groups.
After much discussion and planning, 449 cows were AI’d the first two weeks of June in the Great Falls, Montana, area. The resulting calves will be followed from birth to harvest, gathering data every step of the way.
Stay tuned for updates as this project continues to move forward.
My column in the April 2022 issue talked about the importance of “Vision”. Little did I know, that not long after that column was published, the breed and the industry would lose one of the most visionary men in the business, Ken Holloway.
Much has been made, and rightfully so, about Ken’s contribution not only to the Limousin business, but the beef cattle industry as a whole. His ability to “dream” up an idea and then do whatever it took to make that dream a reality, is a gift few of us have. Given Ken’s myriad of talents, he could have been successful in virtually any breed or in many other walks of life. We, as a breed, are fortunate to have been able to reap the benefits of many of his endeavors. For that, we owe the Ol’ Coyote a debt of gratitude as well as a promise to build upon what he and many others who came before us started.
On a personal note, the sage advice Ken imparted on me throughout my professional career was not only immensely appreciated, but looking back, helped get me to where I am today. I had to replace a tie or two he cut off in jest, but that is a small price to pay for the wisdom he imparted and the lessons I learned.
In closing, I would like to take this opportunity to commend all of the juniors for their hard work and dedication as it relates to our Regional Junior Shows as well as the National Junior Limousin Show. For decades, Junior Nationals has been the breed’s premier summer event and we all know these things don’t just happen organically. From the junior members, to their parents, siblings and other members of their support team, to NALF, to the junior and senior boards, to the members of the Texas Limousin Association, it truly is a team effort and an event the entire breed can be proud of. You don’t have to show to realize the many positives an event like this brings to the table. Many successful professionals today attribute much of their success to the hours they spent in the barn at home and the lessons learned traveling to shows and exhibiting their cattle.
Much has changed since the breed’s first Junior National in 1976 in Des Moines, Iowa—the type and quality of the cattle being foremost. But it is also reassuring to look back through 46 years of results and recognize many of the same names and faces. Of course, now many of them are parents or grandparents. I commend each and every one of you for keeping this breed’s tradition not only alive, but thriving.
Time-Tested
The Magness Land & Cattle program has always been about producing the best Limousin and Lim-Flex seedstock possible, while standing behind those genetics with honesty and integrity.
UNIQUE GENETIC OPPORTUNITY
June 28 • 7 p.m. • Amarillo, Texas
D: Ratliff Google (Silveiras Style x Riverstone Charmed) S: ELCX King’s Landing (MAGS Xyloid x WLR Prada) Take advantage of this opportunity to combine the genetics of the Grand Champion Female at the Inaugural Cattlemen’s Congress with one of the most talked-about bulls in the breed. The results will be next-level.
Stay tuned for more information regarding our sale offerings held in conjunction with the National Western Stock Show. We will be featuring our very best bred and open heifers, as well as a select group of elite herd sire prospects.
Contact us for more information regarding our upcoming offerings. Best of luck to the juniors and their families at the breed’s premier summer event.
Your visit to the ranch is always welcome. Trust Magness Land & Cattle for all of your genetic needs.
PO BOX190• PLATTEVILLE, CO GARY MAGNESS, OWNER WWW.MAGNESSCATTLE.COM Office, 970-785-6170 John Pence, 970-396-3584 Austin Gottschalk, 970-396-0115
BACKED BYGenerations of PROVEN GENETICS
These mainstays of our operation exemplify the cattle we proudly produce. We build on generations of proven genetics to provide our customers with a reliable product and quality they can trust.
COLE Beauty 276Z



COLE Miss Zone 5110C- owned with Glendenning J Bar J COLE Miss Production 104Y-owned by Moser Limousin



COLE Miss XRated 354A- owned with BCV Farms COLE Genesis 86G - owned with Symens Brothers


COLE Homerun 51H - owned with Linhart Limousin
COLE Fortune 12F - owned with Fuchs Limousin
Thank You
Thank you to everyone who showed interest in our 44th Annual Bull Sale this spring. The sale was a great success with 89 bulls averaging $5,650. We sincerely appreciate your business and look forward to working with you.
COLE GENESIS 79J
Het Black • Homo Polled • 81% Limousin COLE Genesis 86G x COLE Miss Zam 6112D BW: 0.7 WW: 82 YW: 125 MK: 28 MB: 0.43 $MI: 72 Purchased by Whitewater Limousin of West Harrison, IN

COLE Genesis 79J
COLE ENVISION 81J

Homo Black • Homo Polled • Purebred CELL Envision 7023E x COLE Miss Tuff Enuff 512C BW: 0.5 WW: 96 YW: 147 MK: 23 MB: 0.01 $MI: 62 Purchased by Hayhook Limousin of Lexington, OK
COLE CADILLAC 04J
Het Black • Homo Polled • 82% Limousin COLE Cadillac 05C x COLE Miss Zodiac 994G BW: -2.4 WW: 66 YW: 98 MK: 20 MB: -0.07 $MI: 51 Purchased by Faidley Farms of Colfax, IA
COLE Envision 81J
Larry & Anita Coleman (406) 644-2300 Trent & Melissa Coleman (406) 644-2707 53717 Gallagher Rd. Charlo, MT 59824 www.colemanlimousinranch.com


COLE Cadillac 04J

COLE JURASSIC 01J
Het Black • Homo Polled • 75% Lim-Flex COLE Genesis 86G x COLE Miss Envision 922G BW: -1.3 WW: 79 YW: 119 MK: 30 MB: 0.33 $MI: 69 Purchased by Brehm Farms of San Antonio, TX
COLE JACKPOT 38J ET

Homo Black • Homo Polled • 81% Limousin CELL Envision 7023E x COLE Miss Xrated 354A BW: 2.7 WW: 87 YW: 136 MK: 25 MB: 0.3 $MI: 71 Purchased by Wieczorek Limousin of Mount Vernon, SD