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WeMove is a platform for instructors to curate fitness classes in NYC with an emphasis on social motivation.


PROBLEM

The lack of motivation of certain people due to three main factors: 1. Limiting memberships 2. Lack of social motivation 3. Inaccessibility of classes: location, budget, time. Only 21.5% of people in New York City meet the guidelines of doing at least 2.5 hours of moderate aerobic activity per week. Research also suggests that 50% of people starting an exercise program will drop out within the first 6 months.


COMPETITION

Still a locked in system


WeMove puts

Instructors

as leaders for social motivation


+

+

Users

Instructors

Venues

Social motivation

Better hour-rates

Recurrency

App store / Play store


WeMove key aspects

Hourly-contracts with vacant venues around the city

Curated crowdfunded classes

Meaningful social interaction and motivation

Wide variety of trainers and locations

Budget friendly: the more people going, the cheaper.


Self-branding Rich analytics Community building


Customization

Social interaction


Discovery

Crowdsourced classes

Gamefied


Flexible contracts / Access to new clients / Recurrent revenue


Growth Hacker Marketing

Social Media and Blogging

Emails and Newsletters

Embassadors

A/B Search Engine Optimization

Data Tracking and Cohort Analysis

AB Testing

Publicity Stunts


Cost per class : Venues: $20 - $250 Instructors: $80 Bank fee App Store fee

30% Profit average

Costs: $17.55 Profit: $ 7.45


Crowdfunded discounts The more people go, the cheaper

0

10 minimum

18

$ 25

$ 20

20

10 people = $25

18 to 20 people = 20% disc. = $20

Profit per class = $74.75

Profit per class = $82.4

Minimum viable number

Creating volume


132 classes 33 Instructors 18 venues

1275 classes 212 Instructors 160 venues

5404 classes 675 Instructors 450 venues

$5,686,670

756,725 $1,082,903

144,870

11,450

0

Y1

Breakeven Sales $19,120

Y2

Y3

$80,883

The advertising, marketing, and branding services cost $2820 per month which doubles per phase of project development.


EXIT STRATEGY

Once WeMove is in its 4-5th year with revenue of $10 million, WeMove could be potentially be bought out by reputable fitness brands. WeMove will be willing to negotiate for the best opportunity where the investors will get their shares as well as the WeMove team.


The Team

Tina Oskooei Marketing Guru

Limassol Zok Business Dealer

Mariela Ferrer Financial Referee

Victor Salciotti Operations Man


Please refer to the printed version to find more: Researches, User journey, Canvas, Financial tables.

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WeMove Pitch Deck  

Development of a new business using Design Thinking techniques to disrupt the fitness industry. WeMove is a mobile app that empowers fitness...

WeMove Pitch Deck  

Development of a new business using Design Thinking techniques to disrupt the fitness industry. WeMove is a mobile app that empowers fitness...

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