Mollies _ Strategy explained

What is Mollies?

Mollies is a wearable tech product that seamlessly monitors seniors’ health vitals through an insole sensor, which ensures they get attended to at urgent moments in time by their healthcare takers.

How does Mollies work?

The insole sensor records data on he health vitals of senior residents and records it in a software that is accessible by the staff. Staff get notified if an emergency occurs. Residents only have to wear the customizable insole in their own shoe.

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck

Why is Mollies important?

Mollies saves time and effort, by being a ‘just in time’ solution. It makes loved ones live at peace while being away from their senior family members, and helps healthcare staff prioritize patients on a need by need basis. It thus makes residences require less staff and procedures to take vitals.

What is the problem?

63% of the population is above the age of 65 and it’s increasing. Whereas, the ratio of healthcare providers to seniors is 1:40, and the gap is widening.

Additionally, caring for loved ones is a tough process that may cause stress and anxiety of family over their loved ones.

63%

8M

US POPULATION ABOVE THE AGE OF 65

US POPULATION RECEIVING LONG-TERM CAREGIVER SUPPORT

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck

1:4 RATIO OF CAREGIVER TO PATIENT IN A FLORIDA NURSING HOME

How does the business model work? $600 per insole + a subscription model based on the size of the senior home. > Large homes: $60 per month > Medium-size homes: $40 per month > Small homes: $20 per month What services does Mollies provide?

Standard: > Product customization > Software installation, > Software updates > IT support > Quality assurance Premium: > Comparative industry benchmark data > Medical professionals partnerships > Unlimited repairs > Unlimited resupply

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck

Ideation session 1: What if we redesign the cane?

A cane that can help them get up when seated

A cane with better aergonomic design

A smart cane that reads data from the palm

What was the innovation process like?

We conducted ethnographic research and ran a few ideation sesisons. After landing on the problem of ‘shortage of staff in senior homes’, we validated it via a market scan. With interest in emerging technologies, we came up with the wearable tech idea and explored the physical product materiality. We conceptualized the product based on user needs. And inspired by digital products models, we devised the subscription model based on nursing home sizes.

Ethnography

Ideation

Market scan

Prototyping

Ideation

Prototyping

Service design

Business modeling

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck

Desktop app wireframes

Mobile app wireframes

How did you go about designing the software?

We set out to sketch and design the software producing wireframes that we then turned intl high-fidelity conceptual mockups based on the tasks that need to be performed by the healthcare admin in the system and their specific needs.

Main user type: Nurses / Healthcare practitioners Role: Admin User stories / Tasks:

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck

A resident’s profile page

A nurse’s account page

What are the key features of the software?

1- It constantly monitors data.

2- Nurses can easily set the dashboards and what they need to track of the patients’ health vitals.

3- Urgent cases are highlighted with a red signal.

4- It’s visually appealing with charts indicating urgent cases and historic progress.

5- It is responsive with a mobile app.

The Dashboard shows residents’ health status in aggregate

How does the user flow through the pages?

Login screen

Main page

Create an account for the patient

Enter their pfoile information

Main page

Login to software

Patient profile page

Enter their emergency contacts

Enter new patient information

Save and share / close

Patient dashboard page

Click on the patient’s name

Main page

Enter their medical info

Read data charts and information

Export data in PDF or Excel

Notifications page

Click on the notifications icon

Read urgent actions to take

Click and close case

Main page

Residence dashboard page

Click on main dashboard icon

Access charts in aggregate

Click on compare to others

Export data in PDF or Excel

MOLLIES: Group project during Masters years, 2016.

Link to the pitch deck