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News and Events
News & Events
It’s a New Era...
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As part of our evolution and continued growth strategy, in 2022 LaManna Premier Group (LPG) is rebranding to become ‘Premier Fresh Australia’.
From LPG’s early beginnings of glasshouse vegetable farming along the Murray River and banana ripening and marketing operations, we have evolved into the vertically integrated supply chain company we are today. As we enter the new era of Premier, we will continue our mission of ‘Growing Together’.
Frequently Asked Questions
Why the name change?
As we continue to evolve with the changing needs of our customers, we felt it was time to reflect and review our brand and the strength this delivers in supporting our strategy and direction. With this came the development of a new name ‘Premier Fresh Australia’.
The reasoning behind the name change includes:
• Reflecting a new Era • ‘Premier’ reflects our history and is a strong word which signifies ‘leadership’ and our position in the market • The colours of green represent ‘fresh’
‘produce’ and ‘quality’, which works alongside the charcoal • ‘Australia’ reflecting our national presence and profile • Remove any confusion with unrelated businesses including ‘LaManna’
What does the brand represent?
An extensive process was conducted to create a new name and logo, which reflects our industry. The refresh signals an important step for the business by reaffirming our connection to the Market Gardeners Ltd Group, by sharing a similar look and feel. This refresh helps capture the trans-Tasman story.
For any enquiries, please contact Hannah Stack – Hannah.stack@premierfresh.com.au
Kiwi Season still in full swing!
Premier Fresh Australia, teamed up with NutriKiwi to celebrate the opening of Sacca’s Fine Foods at Broadmeadows.
Second-generation owners and brothers Carlos and Wally have created a shopping experience like no other, complete with in-house gelato, donuts and a full-size café! The opening was a great success and Mr Kiwi was present, making friends with kids and adults alike.
Global Food Forum Group 2022
Premier Fresh Australia’s Group CEO, Anthony Di Pietro took part in a panel discussion on Australia’s horticultural sector as part of the Australian Global Food Forum, hosted in Melbourne on Wednesday, June 1st. The panel discussed critical issues facing the horticultural sector today – such as labour shortages, competition for skilled talent, the rising cost of farm inputs, and extreme weather events.
Over the month of June, Premier sites nationally celebrated The Cancer Councils Biggest Morning Tea. Nationally we raised over $830. Congratulations and thank you to everyone who participated.
