THE KEYSTONE WAY: ENERGY, EDUCATION, AND EXECUTION AT NALMCO
By Randy Reid
From the outset, Keystone Technologies committed to doing the NALMCO Spring Seminar “the Keystone way.” That meant energy, structure, and a willingness to open the doors fully—not just to showcase products, but to expose how the company actually operates. “We said we’re going to make it dynamic, we’re going to make it energized,” Gene Lindemann, VP of Business Development, said. “We’re going to show them every facet of our operation.” That philosophy carried tough the entire event. Keystone hosted the opening reception, provided the keynote speaker, and then welcomed NALMCO’s contractor members to its Lansdale, Pennsylvania facility for a hands-on, behind-the-scenes experience. Unlike a typical plant tour, Keystone rethought the logistics. Instead of moving a large group through the building, they divided attendees into small pods of roughly 15 people. “We didn’t want 60 people trying to pay attention at once,” Gene explained. “So we broke them into groups and escorted them through. One person on the front, one on the back, making sure everyone stayed engaged.” The result was a more personal and immersive experience—one where attendees could ask questions, interact directly with Keystone’s team, and absorb the details.
LEARNING FIRST, SELLING SECOND The NALMCO Spring Seminar is built on a simple but strict principle: education comes first.
Gene Lindemann and Josh Brown
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That philosophy was especially evident in Keystone’s Learning Lab sessions, led by Joel Shumsky, Director of Engineering and Technical Services. Joel’s role spans engineering, quality, and both pre- and post-sale technical support—putting him at the center of realworld product performance.