UP CLOSE WITH NORMA FRANK

luminances, we would have a huge life safety issue.

With the ongoing supply chain crisis, Norma and her company aren’t immune. Partial shipments don’t alleviate the problem as it leads to continued delays and frustrations. To ease the burden, they maintain a healthy inventory but it’s not always possible with all manufacturers.

Norma recognizes that communication is key both with their vendors and customers, saying, “Being upfront with the customer is even more important., “We’ve all been impacted by the supply chain issues, so it’s understandable when there are delays.”

Color tuning is an additional specification. Norma remarked, “Some people see the feature of color tuning as added value.” There is also a niche for UV lights in specific applications.

There are new market opportunities for LED and the life safety industry emerging. A recently conducted field study by the Icahn School of Medicine at Mt. Sinai validated that nearly 25 percent of the roughly 350 field tested exit signs showed luminance below the target threshold. The U.S. Department of Energy estimates that 40+ million exit signs are installed in the United States, if just 10 percent produced insufficient

With nearly fifty years of experience in lighting, Norma has a profound understanding of the industry. She values the expertise the industry provides to customers, stating, “Our company strives to educate customers to recognize what a quality lighting system can provide. Whether it be for energy-saving, safety, productivity or aesthetics, a well-designed and maintained lighting system is a solution driven feature that should be a line item on any successful budget. Appreciating that people working in lighting are important to every industry, she remarked, “We should never undersell or underprice ourselves with the solutions we are able to provide to our clients. We are so knowledgeable and solution-based, which adds validity.” ■