BRAND GUIDELINES
BRAND GUIDELINES
LIGHTCAPTURERS CREATIVE FOR CLUBHOUSE
LIGHTCAPTURERS CREATIVE FOR CLUBHOUSE
BRAND GUIDELINES
1 OUR BRAND
BRAND STANDARDS
REVERSED LOGOS CLEARANCE ICON / FAVICON PALETTE
3 BRAND ASSETS
OUR MISSION KEYWORDS FINAL LOGO ALTERNATES
TYPOGRAPHY
BRAND
2
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
OUR BRAND
FINAL LOGO
1
2
TYPOGRAPHY
3
BRAND ASSETS
4
PHOTOGRAPHY
5
SITE DESIGN
BRAND GUIDELINES
OUR BRAND
ALTERNATE LOCK–UPS
1
2
TYPOGRAPHY
3
BRAND ASSETS
4
PHOTOGRAPHY
5
SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
LOGO CLEARSPACE
The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics.
X
X
2 TYPOGRAPHY
X
X
This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath. (Marked as ‘×’ in the diagram).
3
X
BRAND ASSETS
X
X X
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
CLUBHOUSE 12hrs
1
Under certain circumstances we prefer to simply use the Icon on its own instead of the full Logo mark. In general, these are communications where the brand has already been established, either through use of the full logo, in copy, or by voiceover.
ICON / FAVICON
OUR BRAND
ICON / FAVICON
2 TYPOGRAPHY
3 BRAND ASSETS
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1 TAUPE
BRIGHT WHITE
These colors are formulated to work well with each other while promoting interesting and often unusual combinations. Do not use colors that are not found in the core color palette.
C100 / M100 / Y100 / K100 #f4ebe0
C100 / M100 / Y100 / K100 #ffffff
OUR BRAND
COLOR PALETTE
2 TYPOGRAPHY
GOLD
C100 / M100 / Y100 / K100 #f4e0d6
C100 / M100 / Y100 / K100 #c49150
3 BRAND ASSETS
LT. PINK
4 PHOTOGRAPHY
CLUBHOUSE GREEN
C100 / M100 / Y100 / K100 #24352d 5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
BRAND STANDARDS
3 BRAND ASSETS
PRIMARY TYPEFACE SUPPORTING TYPEFACE TYPE HIERARCHY
TYPOGRAPHY
TYPE
2
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
SWITZER MEDIUM
2 TYPOGRAPHY
3 BRAND ASSETS
AaBbCcDdEeFf 1234567890 ©&$¥×•®
OUR BRAND
PRIMARY TYPEFACE
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1
The supporting typeface is the go to secondary typeface for the brand. We use this typeface for body copy too.
CUTIVE MONO
2 TYPOGRAPHY
3 BRAND ASSETS
AaBbCcDdEeFf 1234567890 ©&$¥×•®
OUR BRAND
SUPPORTING TYPEFACE
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
SWITZER CAPS IS OUR TITLE TITLE
A typographic hierarchy is a system that uses typography – the size, font and layout of different pieces of text – to create a hierarchical division that can show users where to look for specific kinds of information. It is an organizing system for establishing order in a set of data.
BODY
Cutive Mono is our body copy. Lorem Ipsum Tur, ulparumendi rest pratet, sunt officim diorita temoluptae poriti rae sum ipsa coria sernat mo te pe as utenem fugit exerum adi consequo ipsundiossit.
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4 PHOTOGRAPHY
CAPTION
3 BRAND ASSETS
SWITZER CAPS IS OUR HEADLINE
2 TYPOGRAPHY
SUBHEADER
1 OUR BRAND
TYPE HIERARCHY
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
BRAND STANDARDS
ENVELOPES SWING TAG APP / WEB SOCIAL
3 BRAND ASSETS
BUSINESS CARDS LETTERHEADS POSTERS PACKAGING
TYPOGRAPHY
ASSETS
2
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
BUSINESS CARDS
US Size 3.5 x 2” Card Stock Natural Print Finish Letterpress
2 TYPOGRAPHY
3
Creative Director
Clubhouse
BRAND ASSETS
Brand
Cliff Sutrisno
clubhouse.com clubhouse.com clubhouseofficial
Address Line One Address Line Two City, State, Zip Code
4 PHOTOGRAPHY
info@ www. @
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
LETTERHEAD
US Size 8.5 x 11” Card Stock Natural Print Finish Letterpress
ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE
CLIFF SUTRISNO
00.00.2022
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3 BRAND ASSETS
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TYPOGRAPHY
TO
2
4
INFO (AT)CLUBHOUSE.COM WWW (DOT)CLUBHOUSE.COM INSTAGRAM@CLUBHOUSEOFFICIAL
PHOTOGRAPHY
CLIFF SUTRISNO CREATIVE DIRECTOR
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
POSTER
US Size 8.5 x 11” Card Stock Natural ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE
Print Finish Letterpress
2 TYPOGRAPHY
3 BRAND ASSETS
4
CLIFF SUTRISNO
00.00.2022
PHOTOGRAPHY
TO
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
PACKAGING
US Size 10 x 10” Card Stock Cardboard Stock Print Finish Offset
2
00.00.2022
PACKAGING
TYPOGRAPHY
ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE
3
CLUBHOUSE • LOS ANGELES
A100 000 00000 0
BRAND ASSETS
E S T 2021
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
CLUBHOUSE
1 OUR BRAND
Instagram 2400 x 2400px Resolution 72 dpi
2 TYPOGRAPHY
1 2 3
3 BRAND ASSETS
LATEST
VISIT THE STORE
HAUS 4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1 OUR BRAND
Instagram 2400 x 2400px Resolution 72 dpi
2 TYPOGRAPHY
3
VISIT THE STORE 4 PHOTOGRAPHY
LATEST
BRAND ASSETS
1 2 3
5 SITE DESIGN
BRAND GUIDELINES
OUR BRAND
BRAND STANDARDS
1
TYPOGRAPHY
3
BRAND ASSETS
PHOTOS
2
PHOTOGRAPHIC STYLE HERO IMAGE
4
PHOTOGRAPHY
5
SITE DESIGN
BRAND GUIDELINES
1
Our photographic style reflects our brand ethos, we shoot exclusively in either natural light or studio lighting to create a timeless, ethereal aesthetic. Clubhouse is about sophistication and simplicity.
OUR BRAND
PHOTOGRAPHIC STYLE
2 TYPOGRAPHY
3 BRAND ASSETS
4 PHOTOGRAPHY
5 SITE DESIGN
BRAND GUIDELINES
1
Hero images are defined as large, prominent visuals in print media. These are the images that define your brand in a single image.
OUR BRAND
HERO IMAGE
2 TYPOGRAPHY
3 BRAND ASSETS
4 PHOTOGRAPHY
5 SITE DESIGN
LIGHTCAPTURERS CREATIVE
HOME PAGE
BRAND GUIDELINES
SITE CONCEPT DESIGN
FOR CLUBHOUSE
LIGHTCAPTURERS CREATIVE
STRAIN PAGE
BRAND GUIDELINES
SITE CONCEPT DESIGN
FOR CLUBHOUSE
LIGHTCAPTURERS CREATIVE
BREEDER SPOTLIGHT
BRAND GUIDELINES
SITE CONCEPT DESIGN
FOR CLUBHOUSE