Clubhouse Brand proposal

BRAND GUIDELINES

BRAND GUIDELINES

LIGHTCAPTURERS CREATIVE FOR CLUBHOUSE

LIGHTCAPTURERS CREATIVE FOR CLUBHOUSE

BRAND GUIDELINES

1 OUR BRAND

BRAND STANDARDS

REVERSED LOGOS CLEARANCE ICON / FAVICON PALETTE

3 BRAND ASSETS

OUR MISSION KEYWORDS FINAL LOGO ALTERNATES

TYPOGRAPHY

BRAND

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4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

OUR BRAND

FINAL LOGO

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TYPOGRAPHY

3

BRAND ASSETS

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PHOTOGRAPHY

5

SITE DESIGN

BRAND GUIDELINES

OUR BRAND

ALTERNATE LOCK–UPS

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TYPOGRAPHY

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BRAND ASSETS

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PHOTOGRAPHY

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SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

LOGO CLEARSPACE

The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics.

X

X

2 TYPOGRAPHY

X

X

This zone should be considered as the absolute minimum safe distance, in most cases the Logo should be given even more room to breath. (Marked as ‘×’ in the diagram).

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X

BRAND ASSETS

X

X X

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5 SITE DESIGN

BRAND GUIDELINES

CLUBHOUSE 12hrs

1

Under certain circumstances we prefer to simply use the Icon on its own instead of the full Logo mark. In general, these are communications where the brand has already been established, either through use of the full logo, in copy, or by voiceover.

ICON / FAVICON

OUR BRAND

ICON / FAVICON

2 TYPOGRAPHY

3 BRAND ASSETS

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1 TAUPE

BRIGHT WHITE

These colors are formulated to work well with each other while promoting interesting and often unusual combinations. Do not use colors that are not found in the core color palette.

C100 / M100 / Y100 / K100 #f4ebe0

C100 / M100 / Y100 / K100 #ffffff

OUR BRAND

COLOR PALETTE

2 TYPOGRAPHY

GOLD

C100 / M100 / Y100 / K100 #f4e0d6

C100 / M100 / Y100 / K100 #c49150

3 BRAND ASSETS

LT. PINK

4 PHOTOGRAPHY

CLUBHOUSE GREEN

C100 / M100 / Y100 / K100 #24352d 5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

BRAND STANDARDS

3 BRAND ASSETS

PRIMARY TYPEFACE SUPPORTING TYPEFACE TYPE HIERARCHY

TYPOGRAPHY

TYPE

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4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.

SWITZER MEDIUM

2 TYPOGRAPHY

3 BRAND ASSETS

AaBbCcDdEeFf 1234567890 ©&$¥×•®

OUR BRAND

PRIMARY TYPEFACE

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1

The supporting typeface is the go to secondary typeface for the brand. We use this typeface for body copy too.

CUTIVE MONO

2 TYPOGRAPHY

3 BRAND ASSETS

AaBbCcDdEeFf 1234567890 ©&$¥×•®

OUR BRAND

SUPPORTING TYPEFACE

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

SWITZER CAPS IS OUR TITLE TITLE

A typographic hierarchy is a system that uses typography – the size, font and layout of different pieces of text – to create a hierarchical division that can show users where to look for specific kinds of information. It is an organizing system for establishing order in a set of data.

BODY

Cutive Mono is our body copy. Lorem Ipsum Tur, ulparumendi rest pratet, sunt officim diorita temoluptae poriti rae sum ipsa coria sernat mo te pe as utenem fugit exerum adi consequo ipsundiossit.

Switzer Semibold is our caption copy. Lorem Ipsum Cusda volor si si blaut velique velicidebis im ium, autas eum faceatquati vernamus, si aut quodis que doluptatium eicimet odiaspe rspitaspidem derat idi optae eostiorior sam ipiet laceria cus pro conseniminis anis arumquia dus etur, omnihillaut as sitatur aboribusanda sandent omnihictur.

4 PHOTOGRAPHY

CAPTION

3 BRAND ASSETS

SWITZER CAPS IS OUR HEADLINE

2 TYPOGRAPHY

SUBHEADER

1 OUR BRAND

TYPE HIERARCHY

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

BRAND STANDARDS

ENVELOPES SWING TAG APP / WEB SOCIAL

3 BRAND ASSETS

BUSINESS CARDS LETTERHEADS POSTERS PACKAGING

TYPOGRAPHY

ASSETS

2

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

BUSINESS CARDS

US Size 3.5 x 2” Card Stock Natural Print Finish Letterpress

2 TYPOGRAPHY

3

Creative Director

Clubhouse

BRAND ASSETS

Brand

Cliff Sutrisno

clubhouse.com clubhouse.com clubhouseofficial

Address Line One Address Line Two City, State, Zip Code

4 PHOTOGRAPHY

info@ www. @

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

LETTERHEAD

US Size 8.5 x 11” Card Stock Natural Print Finish Letterpress

ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE

CLIFF SUTRISNO

00.00.2022

Sitam que earione omnimod itatectur aspicip sanditatur, nia non rem nobitis quam, volorunt. Rata net fuga. Udipsam abo. Itat la quaecatiur?

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3 BRAND ASSETS

Atibusam que cor molupti ostiorro debis velent. Optaspi endam, conseque ea nim se dolorem. Ucias sim dunto quia core parit, omnimin nam ipiciunt a sitatem liquam a volut aut rem il idit re si ut ma pe porioribusam harum re quiae net accatust, odio coribusae dignamus ea antistiam, quate ium cus, sintiscipit utes aut as aperiatia aped et ligni blaccaboria conseque nonserit verovita verit voloresero vidit evel evero tem cus a voluptas rehendae ventor mod eum vollorios ene et is sunti aut latium, offic te erest optio minulpa porem que quodipicia quo tetur? Ga. Nam nobitia dolupitat andelitio. Bus sitate simagnam, omnihil magnis aut quia dolo quiam rem harum.Exeriori oreium que poriostium et magnam harumquos non comnia est, volor sinvelic tenim fuga. Upta sum essincto occatquia velliquam faccae con repero mos ea intibea tiorro tem que pel eatem rem exerias es elignimust, eatque non nobistiamus ditaeri bustius im quo min nos volorestrum dit quate pro bea core cus et es ut duci demperspiet hicat.

TYPOGRAPHY

TO

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INFO (AT)CLUBHOUSE.COM WWW (DOT)CLUBHOUSE.COM INSTAGRAM@CLUBHOUSEOFFICIAL

PHOTOGRAPHY

CLIFF SUTRISNO CREATIVE DIRECTOR

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

POSTER

US Size 8.5 x 11” Card Stock Natural ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE

Print Finish Letterpress

2 TYPOGRAPHY

3 BRAND ASSETS

4

CLIFF SUTRISNO

00.00.2022

PHOTOGRAPHY

TO

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

PACKAGING

US Size 10 x 10” Card Stock Cardboard Stock Print Finish Offset

2

00.00.2022

PACKAGING

TYPOGRAPHY

ADDRESS LINE ONE ADDRESS LINE TWO CITY, STATE, ZIP CODE

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CLUBHOUSE • LOS ANGELES

A100 000 00000 0

BRAND ASSETS

E S T 2021

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

CLUBHOUSE

1 OUR BRAND

INSTAGRAM

Instagram 2400 x 2400px Resolution 72 dpi

2 TYPOGRAPHY

1 2 3

3 BRAND ASSETS

LATEST

VISIT THE STORE

HAUS 4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1 OUR BRAND

INSTAGRAM

Instagram 2400 x 2400px Resolution 72 dpi

2 TYPOGRAPHY

3

VISIT THE STORE 4 PHOTOGRAPHY

LATEST

BRAND ASSETS

1 2 3

5 SITE DESIGN

BRAND GUIDELINES

OUR BRAND

BRAND STANDARDS

1

TYPOGRAPHY

3

BRAND ASSETS

PHOTOS

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PHOTOGRAPHIC STYLE HERO IMAGE

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PHOTOGRAPHY

5

SITE DESIGN

BRAND GUIDELINES

1

Our photographic style reflects our brand ethos, we shoot exclusively in either natural light or studio lighting to create a timeless, ethereal aesthetic. Clubhouse is about sophistication and simplicity.

OUR BRAND

PHOTOGRAPHIC STYLE

2 TYPOGRAPHY

3 BRAND ASSETS

4 PHOTOGRAPHY

5 SITE DESIGN

BRAND GUIDELINES

1

Hero images are defined as large, prominent visuals in print media. These are the images that define your brand in a single image.

OUR BRAND

HERO IMAGE

2 TYPOGRAPHY

3 BRAND ASSETS

4 PHOTOGRAPHY

5 SITE DESIGN

LIGHTCAPTURERS CREATIVE

HOME PAGE

BRAND GUIDELINES

SITE CONCEPT DESIGN

FOR CLUBHOUSE

LIGHTCAPTURERS CREATIVE

STRAIN PAGE

BRAND GUIDELINES

SITE CONCEPT DESIGN

FOR CLUBHOUSE

LIGHTCAPTURERS CREATIVE

BREEDER SPOTLIGHT

BRAND GUIDELINES

SITE CONCEPT DESIGN

FOR CLUBHOUSE