28 minute read
THE NEW NORMAL: WHAT’S THE WAY AHEAD?
Photo Courtesy: KNS Architects
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Changing business circumstances, consumer lifestyle and preferences present a unique challenge before the bath products industry while opening up newer avenues. Washrooms and Beyond tries to capture the motions the industry is going through from the leaders of the industry. By Mrinmoy Dey
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The spread of Covid-19 pandemic has signifi cantly altered the course of everything in 2020. The subsequent lockdown has impacted the bathroom industry with housing and real estate being one of the worst-hit sectors, globally. And, this couldn’t have come at a time worse than this as the economy was struggling with slowdown for the last few quarters before the pandemic hit. However, since the unlocking of the economy, we are seeing encouraging signs of revival.
For the mid to long term, with the gradual opening up of markets and the government’s impetus on housing and real estate, the washroom industry is quite upbeat on the prospective of the India market. India is one of the leading markets in APAC and is poised to become the third-largest market after the US and China over the next decade. Given the strong economic, social and demographic parameters, India will continue to present a signifi cant growth opportunity and a unique potential for re-shaping the bathroom industry.
We are already witnessing an early recovery, even though the pandemic is still a threat and vaccine is expected soon. Building materials as a whole is a core and promising sector despite the ups and downs in the real estate market.
However, there are both short and long term implications of the pandemic on the consumer lifestyle and preferences as well as the way the companies were doing business. After the initial shock, the companies have aligned themselves to get in tune with changing circumstances to thrive in the new normal. So, in which way is the washroom industry heading?
Early revival on the cards?
Since work from home will become a routine for many, it will bring in the need for acquiring homes with work from home facilities or spaces. “While demand for commercial spaces may go down, homes with one work from home room will be in demand. In larger cities, where space would be a constraint, common amenities in new home constructions can also
Asutosh Shah Managing Director, Duravit India
We have created standard operating procedures within the organisation to remain productive and fully functional. We have taken various initiatives to reach our include spaces for work from home along with gym, swimming pool, etc,” opines Atul Sanghvi, Executive Director, Cera Sanitaryware. Experts foresee that there will be an upward trend in demand for new homes and bathrooms and also homes which have a single bathroom would like to add another one quickly with the fear of pandemic spread in the family. Hence, coming time will see more construction in the small and medium house category and more addition and renovation in the bathrooms will drive demand. According to Abubaker Koya, Managing Director, Geberit India, project business will take more time to revive. “However, large organised developers will drive the market in project segment owing to consolidation in the industry and will benefi t our project business (especially piping portfolio) as they will adopt more innovative and sustainable solutions.”
Semi-urban and rural market leading the way
Retail business has witnessed early revival, owing to the pent-up demand and will witness further growth, owing customers digitally. Various workshops have been done for retailers to explain the importance of the digital medium. Extensive digital training programs for retailers’ team have been implemented. The team is developing various interactive content to remain connected with the audience and even a virtual tour of our new collection has been created.
Focus on hygiene is going to increase as already we can see many innovative offerings and increasing awareness for contactless products. For Duravit, hygiene was, is, and will always be the priority. Much before this pandemic, we have introduced products with hygiene in focus and rising awareness of personal hygiene
will help the category. to the revival in consumer sentiment, rapid urbanisation, infra push by the government (expansion of Tier 1 cities and growth in Tier 2/Tier 3 cities) and all this will provide the companies with the opportunity to penetrate and expand their business.
Abhishek Somany, Managing Director, Somany Ceramics opines, “Tier 3, 4 and
Though there was a short term dip, now the industry is looking up. Advent of vaccine will give a boost 5 will lead the demand revival and will be the growth engines for a while. Tier 1 and Tier 2 would be next. The surge from smaller cities is possibly because of factors like lesser fear of viral spread, lower density of population, ample availability of land and skilled labour.”
Prafulla Gattani, Executive Director, AGL Global Trade Pvt Ltd opines, “We believe that worst is behind us from the ceramic industry perspective. Green shoots are visible in the demand especially from rural and semi-urban area and we believe that the demand from these segments is likely to improve further from current levels.”
He further adds that despite a challenging economic and business environment due to COVID-19, the company has delivered good operational performance. “AGL’s strong presence in the rural and tier II cities, focused on the progressive middle class of the country and good demand from export market has helped the company to outperform.”
Post Covid-19, there is a new demand emerging from rural market as migration of labours from urban to rural resulted in need for home repairs and renovation in the rural area. “We have observed that budget and economic tiles has seen good demand with construction and repair
to consumer confi dence too. Work from home has become a new normal in some industries, which requires additional space at home. Consumers would, therefore, create such WFH facilities in their homes or move to bigger homes.
Consumers have become more health and hygiene conscious. Products offering these features will have an edge over others. Cera is fully geared to meet the new normal with a series of launches of new products with health and hygiene features, like: Rimless WCs, Anti-microbial seat covers, Touchless, sensor-activated faucets and low cost, foot operated faucets for public places.
Our business strategies in these times have stemmed from 2 important aspects: Digitisation and Product innovation.
Digitisation: COVID has made consumers to go for on-line purchases in these times to avoid going to retail outlets. Recognising this need, we quickly launched, for the fi rst time in the industry in India, a Digital Platform called
“Parryware Safe Buy” bringing all our 15000+ trade partners & 25000+ Plumbing Technicians in one platform to connect with our customers. Sitting in their safe home, our customer can log into our website www.parryware.in and through the Safe Buy option can fi nd the retail outlet and plumbing technician near home and get the purchase done instantly and get activity taking full pace in the rural market,” informs Gattani of AGL.
Embracing the digital technology
There is a huge difference in the way the players are operating compared to last year. Pandemic has forced everyone to adopt the technology. Every organisation is realising the need of adopting the technology that will help them not only in reducing cost but also making the company more productive and effi cient. the services for fi xing the products. Everything is digital here and easy to do. We have launched this platform for all our brands – Roca, Parryware and Johnson Pedder. This launch was done during last week of June 2020 and we have seen an overwhelmingly positive response from customers, making their buying experience much easy and safe.
Product innovation: As a market leader, we keep launching several water saving and hygiene products for bathrooms. Parryware has been the pioneer in India for innovative products like twin fl ush, water saving toilets, anti-microbial seat covers, germ-free knobs, touch-free electronic taps, water saving showers and so on. We have stepped up our new launches addressing the hygiene aspects more so now. We have recently launched new ranges of electronic taps which has witnessed huge demand from institutional customers, offi ces, homes, schools etc. Everyone has realised the need for water saving e-taps or footoperated taps. Also, we have launched electronic fl ushing urinals for public places. Touch less or Touch free is the new normal everywhere to avoid contracting virus.
We have also recently launched a set of ‘Safe Essentials’ comprising of toilet cleaner, fl oor cleaner, hand sanitiser, surface cleaner and toilet seat cleaner to help our millions of customers fi ght Covid effectively. We see a big opportunity in this FMCG
segment as well. The pandemic and the subsequent lockdown led to a drastic change in consumer buying behaviour. With prospective buyers confi ding in their homes and even working from home, interacting with them at the shop fl oor became a major challenge. “However, like any business, it was time to adapt and adopt new strategies to stay ahead. Keeping that in mind we, at Roca Parryware, went all out with our digital activities and communications. We
Bantwal Ramesh Baliga
CEO, Watertec India
We have aligned our business strategies as per the new normal. Our production infrastructure is now modifi ed based on the new normal strictly following the social distancing norms, even in the plants.
Our sales and business plan has also been modifi ed now and we are expanding our network and also products range has been extended to be more towards, anti-bacteria, anti-fungi products. We have launched innovative touch free taps and soap dispensers. We have also embraced digital technology and virtual meeting in interacting with our dealers.
launched an industry fi rst digital platform called ‘Safe-Buy’ for Parryware, our fl agship brand and Johnson Pedder, our budget brand. The platform has been a major success and has helped us generate over 10000 bathroom enquiries in the last two months,” informs KE Ranganathan, Managing Director, Roca Bathroom Products Pvt. Ltd.
Detailing on the digital initiatives, Asutosh Shah, Managing Director, Duravit India informs, “During this tough time, we are helping our traditional brick and mortar store to make good use of digital platforms and how online marketing can help them to generate leads. We have been producing interactive digital content so
that our partners can remain connected with their audiences. Also, our digital training program has ensured that they have got good category knowledge during this phase.”
Throwing light on the emerging trend in this aspect, Koya of Geberit adds, “Business trend will shift towards customising our offering to suit the buyer needs both from product and service perspective and phygital will be the new normal as buyers will research more in online and make the physical purchase at the store.”
Talking about the changes at the operational level, Taro Muroi, Managing Director, Toto India Industries adds, “Considering Covid-19 measures, we have emphasised on online communications with customers. Customer visits to showrooms have reduced, so we are exploring online options to engage with the consumers through video conference, guided tours, presentations, etc. Moreover, as the things get back to normal, we are expecting more changes in the way we work and do business in the future.” is slowly making the tile buying process simpler and more transparent. “With our digital tools, a customer can: fi nd a similar-looking tile by just uploading a picture from Instagram or a photo; or by using fi lters of colour, or project location or by other specifi cations; play with the tiles being considered in pre-defi ned ambiences & visualise laying patterns, combinations; get a personalised 3D Max render of the chosen tiles in the project layout along with recommendations from our own in-house designers; and even upload a photo of the actual sample fl at to virtually try as many fl oor tiles from our range as you want to,” informs Alok Agarwal, Chief Marketing Offi cer, Orient Bell.
Increasing awareness about personal hygiene
The new normal lifestyle due to pandemic has greatly impacted consumer choices and focus. Changing customer preference has always been the key and it will continue for a life-time. Apart from design, look and feel, consumers are realising the importance of cleanliness,
Abubaker Koya Managing Director, Geberit Plumbing Technology India Pvt. Ltd.
Geberit is well positioned, as we have the right mix of product portfolio and the know-how to leverage. We offer end to end services to our project customers and channel partners.
We will further optimise the use of digital technology to reach out to customers, generate leads and provide the best in class services apart from focusing on touchless range of faucets, urinals, fl ush plates and auto wash toilets.
As the world learns to accept this ‘new normal’, it has been hygiene, convenience and comfort. This will be a long-term change. “Few good things can be attributed to this otherwise bad-phase of the pandemic; the most important is the realisation about hygiene and cleanliness. This pandemic has created a sense of urgency in otherwise ignorance about hygiene among large sections of the society,” opines Vijay Aggarwal, Managing Director, Prism Johnson Ltd. The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. The awareness about sanitary and personal hygiene has been instrumental in driving the growth of the market. Increase in building refurbishment activities is one of the major factors driving the market. However, the fl uctuations in raw material prices restraints the market growth. forecasted that consumer demand for hygiene products will increase dramatically, as people have become more conscious and cautious about cleanliness and regular sanitation. We are constantly reshaping our strategy and plans to cater to the needs of the evolving market, and we will continue to invest back into the business to deliver innovative and meaningful solutions to our customers. Against the backdrop and uncertainties of an ongoing global pandemic, Lixil will continue to offer consumer-centric products across different price points, offering the best in health, hygiene, comfort, convenience and sustainability. a patented inorganic anti-microbial compound to create the germ-free range of tiles as well as sanitary ware for the washrooms. “It was, in general, a drive for health and hygiene without any idea of this pandemic. Hygiene awareness is at the peak and has brought our unique products like anti-bacterial ‘Germ-Free’ tiles and sanitaryware in the limelight.” Bobby Joseph, General Manager, Lixil Water Technology (LWT), India and Subcontinent agrees, “We believe that hygiene will become one of the primary deciding factors while choosing products At Hansgrohe, we have remained close to the market and consumer in these times. This approach has helped us ensure zero supply chain disruptions. On the product front, we have been working continuously on new product developments, for the new postpandemic era, to aid more touch less offerings. We have also extended to our channel partners credit support to ensure their operations also are not impacted. One of the major focus areas has been increased investments in technology and ensuring team is motivated were emphasised on in
Bobby Joseph
General Manager, LIXIL Water
Technology (LWT), India and Subcontinent
this period.
C V Dilipkumar
Managing Director, Schell India
As the business and product buying dynamics have changed due to the increased awareness, now for hygiene and ease of operation, industry is looking for contact free/ sensor products. We already have a wide range of sensor products for WC, Urinal and Wash-basin taps. We offer German innovation and technology at an extremely attractive pricing. We also have started assembling of angle valves, with more products on the way. We also have introduced a new product – MODUS E, which is sensor-based washbasin draw-off tap, offering great performance to pricing ratio.
Toto has always focused on hygiene, consumer and society wellbeing, technology and environment. Our product designs place highest emphasis on cleanliness, personal hygiene, eco-friendliness, ease of operation and comfortable lifestyle and solutions for commercial, hospitality, and residential bathrooms. This aligns well with our portfolio since we have always focused on hygiene as one of our key differentiators.” Responding in affi rmative, Muroi of Toto adds, “The preference of Indian consumer is slowly changing; bathroom is not just a routine ritual now, customer’s awareness towards hygiene has increased all the way. Customers are asking for products with and wellbeing of users. It has been our core business strategy throughout. Products with technologies like Ewater+, Actilight, Cefi ontect, rimless design etc make sure to give the consumer the highest level of hygiene while the technologies like Tornado Flush, Eco Cap, Aerial Pulse, User Cleansing Patterns, etc help in reducing the consumption of the water giving users the desired level of comfort and satisfaction.
Having said that, the consumers are always evolving and currently, there have been rapid shifts in many aspects – be it consumer preferences, ways of working or even our daily habits. It is important for businesses to be agile and nimble in order to adapt to such rapid changes. At Toto, we always strive to address these changes in a
more futuristic manner. better cleansing features, anti-bacterial properties and touchless operation. These, nowadays, are important aspect for personal or public bathroom experience.”
He further adds “The way forward would be to continue to focus on our guiding principle of TOTO CLEANOVATION which implicates that a better bathroom experience is a big part of better living, which is more than just a place for refl ection, for space, for serenity. By The Coronavirus pandemic has affected every aspect of life worldwide. This has led to several changes in market conditions. There is a need for some serious changes across the globe towards sensor / touchless technology as the virus often spreads through surface contact. Public washrooms in commercial establishments, such as offi ces, airports, railway stations, malls, etc remain at risk of crosscontamination. This can be further contact with fi ttings such as faucets, sinks, or soap dispensers. designing for every part of the bathroom, we create a clean, relaxed, freshening lifestyle that brings more to every moment our customer spends there. Toto innovation brings a new world of clean to life, enriching every moment of every day.”
Talking about the long term implications of this pandemic on the industry, Ranganathan of Roca adds, “With maintaining hygiene becoming the best way to combat this virus, we are already observing major changes taking place in the washrooms in public spaces and customers adopting a new generation of hygiene maximising products in private washrooms. This hygiene fi rst attitude in the general public will not fade away quickly; in fact going forward it will become a way of life, even after COVID.”
Koya of Geberit adds, “Safety, hygiene, health and wellness will occupy prime importance and drive the demand and the industry has to gear up, to offer such innovative, sustainable and customised solutions. Geberit has envisioned this philosophy in our products and solutions much earlier to the pandemic and we are well prepared to cater to this demand.”
Product innovation focused on hygiene and safety
Safety has taken a whole new meaning especially when it comes to public restrooms and also public spaces in general. “We have also introduced
aggravated if unwashed hands come into a public restroom accessory called VitrA sensor faucets can help reduce the risk of infection in a restroom. This innovative and technological advancement enhances restroom hygiene, cleanliness, and sanitation, thereby eliminating the need to touch soap dispensers, faucets and sinks during use, thus making the products sustainable as well.
Nonetheless, there is a great value attached, as this would limit the transmission of viruses through infected surfaces.
FootLatch. It enables users to open and close restroom doors without touching doorknob. We are committed to making restrooms much safer and even more thoughtful,” informs Madhusudan Lohia, Director, Merino Industries Ltd.
It’s vital that manufacturers widen their vision and focus on new product development in line with changing consumer dynamics and speed of it will become another essential element in success. “Touch-less is the need of the post-pandemic world; it will be an essential element and product development will have to incorporate it in various elements,” opines Gaurav Malhotra, Managing Director, Hansgrohe India.
The public has now conditioned themselves to put hygiene on the top of their priority and as players in the washroom business, it is paramount for the industry to adapt to these needs and provide product solutions that fulfi l these needs. “We, at Roca Parryware, are proud to state that we have adapted exceptionally well to this changing trend, our collection of anti-microbial products has witnessed a level of demand we did
Vijay Aggarwal
Managing Director, Prism Johnson Ltd. Circumstances have been evolving and we as a wonderful species always adjust to the new situation and normalise it. Yes, initially, as it came like a shock, people had to do
A lot more hygiene will be practiced around home and commercial not expect and our sensor based solutions have grown by over 500% as compared to 2019,” informs Ranganathan of Roca. Duravit has introduced a toilet which can be operated using a smartphone. According to research, done in various countries, around 38-75% of people carry their mobile phone to the toilet. So a personalised app running the smart toilet looks like a good idea. something new and behave differently, it was mandatory. For some more time, few things will still be seen as ‘precautionary’ and as we progress and gain experience in managing the new challenges, things that we thought ‘new’, become part of our habit and life goes on normally. Business strategies are designed to achieve certain objectives; say – sustainable growth, profi tability, scalability and respectability in the known and anticipated circumstances with some buffer for unforeseen events also. What could change perhaps include – some new products or add-on features, automation, change in the buying process, etc. Business strategies are not a fi xed entity as success needs fl exibility. spaces. Touchless products will lead the race. New innovations around these areas would become a norm. With the shift of preference towards online, mainly due to the pandemic, companies will need to develop their online and last-mile logistics, delivery capabilities and manage supply chain hygiene across all levels.
We have aligned our business strategies in line with these changing circumstances. For example, 75% of our sales are coming from tier 2 and below towns, during the pandemic time this number has become 85%. We have also expanded the range of functional products like Germ Shield
tiles, sensor faucets etc.
Jayesh Aghara
Marketing Director, Simpolo Ceramics As per our assumption and the market analysis, we strongly believe that the coming time is going to be excellent for entire building material trade. Post lockdown, there is a boom in the market requirement within the country and the exports too. We fi nd that the entire industry is going through a demand and supply shortage and that is a very good sign for the Indian building material manufacturers. We are very much hopeful for our market spread and the better penetration as we also have some special SKUs in our product portfolio to cater to the demand of the new normal.
Madhusudan Lohia Director, Merino Industries Ltd.
Building Material Industry will have to adapt and address the changes in the habits of people. Out of these habits, some may fade with time while some may last and
Shah of Duravit adds, “We have introduced a technology like HygieneGlaze fi ve years back. Glaze embedded in the toilet bowl area kills 99.99% bacteria in 24 hours. A product like this is very useful in today’s time.” He further stresses that the time has come when one needs to understand all the touchpoints in the bathroom where multiple users operate and deploy fi tting high on hygiene. “For example, electronics urinal in a
Alok Agarwal
Chief Marketing Offi cer, Orient Bell Ltd.
We have noticed that consumer taste and preferences are changing as they are spending more time at evolve further. Home and lifestyle products are seeing upscale and so are safety related products.
We are trying to orient ourselves to the needs of consumers by launching new products; like we launched FootLatch for safer restrooms. Similarly, to enable people wash hands more often, we have launched a mobile hand washing unit called PuriWash. So, people don’t have to struggle to fi nd a place to wash hands in public places. Moving forward, we are looking to evolve restrooms into much safer and thoughtful places that address the safety and convenience needs of the consumers. And of course, like all other industries, we have also changed the way we sell in the new normal.
public washroom or your vanity mirrors and of course touchless faucets and soap dispensers are there for quite some time.”
Bantwal Ramesh Baliga, CEO, Watertec India opines that renovation of bathrooms is going to see more traction rather than focusing on new investment. “We are seeing a particular growth pattern in this segment. Consumer preference
has changed to touchless products that home. Keeping everyone’s convenience and choices in mind, we have launched 300 new SKUs. These refl ect the latest trends in design & colour.
Just as important as these products are the digital tools to choose tiles while staying indoors. While tools like Samelook and Trialook helps the prospective buyers in selecting the tiles, Quicklook and Trulook enable them to visualise the space to be designed and calculate wastage. All these new tile designs can be accessed with a variety of fi lters & tools on our website. This simplifi es the tile selection process allowing one to choose the tiles from the safety and comfort of their home & offi ce. offer better personal hygiene. But the availability of such products in affordable price range is a farce. Value for money solutions addressing hygiene and safety will see huge demand going forward. We have now launched an extensive range of products focusing on anti-bacteria and anti-fungus properties.”
The changing landscape of washroom design
The pandemic will dramatically alter how restrooms function, and therefore, how restrooms should be designed. Now that we’re spending so much of our daily lives in washrooms very diligently during those frequent 20-second hand-washing exercises, it is not hard to imagine a renewed focus on bathroom design and innovation. Our health concerns have always infl uenced how we live - something we are likely to see more of in a postcoronavirus world. And our bathrooms, more than ever, will be at the centre of this movement.
Sanitation has long been a driving focus of modern, public restrooms. And, if modern restrooms include touchless applications, they are ahead of the curve. “Moving forward, the standard baseline should be touchless technology for all restroom fi xtures. These technologies will continue to improve. As an example, the current technologies are convenient and eliminate trails of water on counters and fl oors that germs thrive on. A rethinking of the overall restroom layout to place individual bathroom products and eliminate the common areas might not be far behind,” opines Malhotra of Hansgrohe.
Talking about the long term impact of the pandemic on washroom design, Lohia opines that safer Washrooms and requirement of cleanliness will become a new normal. “Today, it’s corona, tomorrow it might be some other disaster. We have to build a deterrent, a defence against any potential outbreak in future. This also would mean thoughtfulness and sensitivity towards changing and evolving needs of individuals will become a part of public washroom and related industry.
We believe that business process needs to be shifted from physical to digital. More service-oriented and more localised touchpoints will be a key factor to grow in the rural and semi-urban areas. Asian Granito, being one of the most technology savvy companies, has adopted and implemented very quickly all the new means of communication and business by adopting the digitalisation of business. Due to the focused management approach, the company was able to turnaround the operations very fast post Covid-19.
AGL has remained front runner in this fi eld and has converted a lot of its physical movement to digital and have converted complete traditional method of communication, sample distribution, approval and showcasing products to digital. Thus, the total cost of sales and branding has gone down and the need of keeping a large sales team has reduced. We are also investing heavily on future e-commerce and digitisation of the company. Merino Restrooms has already put fi rst foot forward in this direction by launching women and geriatric centric restrooms.”
There is no denying the fact that the Ceramic industry is facing a tough time and going to face a bumpy ride in the near future. But being positive is the need of the hour. One needs to see the silver line of this dark cloud – every situation/crisis brings new opportunity – one needs to identify that.
Construction and building materials have a vital role to play in a post-pandemic recovery of our communities and economies but a high level of economic uncertainty persists. The companies will need to adapt their strategies and business models to survive and thrive in this industry. The prospective growth will be with the companies with strong supply chains. The businesses maintaining strong cash fl ows and having sustained operations will have demand consolidating around them.
Retailer’s Perspective
Viral Shah Partner, C Bhogilal & Company, Fort, Mumbai
Abhinav Khandelwal Managing Director, FCML, Delhi
In the next 6 to 12 months, I think the building industry will revive, due to policy stimulus, various sops being offered to buyers and reach the pre Covid levels.
From our product perspective, the focus will be more towards the budget end and for ‘value for money products’. Also, in the commercial space, touch free sensor products will gain much more traction.
I’m very bullish about the interior solutions industry, both for the short term and the long term. Due to long periods of lockdown across India and the new work from home norms, people are spending a lot of time in their homes. They are realising the value of well-designed luxury home spaces and have started to appreciate the importance of diverting their time and resources to these spaces.
Also, many of our clients have started to fi nish their second homes either in the hills or close to beach fronts. Overall, we are happy the way business is progressing and we see immense opportunity in the coming years.
Satish Santanam Eldec-Sel Enterprises, Coimbatore
The bathware market isn’t immune to global mood of uncertainty created due to the Covid-19 pandemic. This is bound to have a bearing on volumes and customer footfalls.
However, I feel that the inherent resilience of the Indian people could prove to be a game changer and help us tide over this situation. It comes as no surprise therefore, that green shoots are already being seen in many markets. However, this has to be backed up by product innovation and streamlined selling practices. I would look at the road ahead with cautious optimism.
Manish Patel
Director, MV Patel & Company, Indore
Since the unlocking started, the sales have increased tremendously on the month on month basis. Demand has increased in the new bathrooms and pending construction has also started growing. We have reached our alltime high in September and October.
In fact, there is a huge shortage of material now. Residential segments have shown a good jump in our territory and even the property rates have gone a little higher. In my opinion, this growth will continue as staying back home in lockdown many have realised space constraint and will go for up-gradation of homes.
Product category wise, wellness product such as Steam, Sauna, Spas, and Whirlpool has witness a surge in sales.
