Activity Plan 2017-18

ACTIVITY PLAN AND BUDGET 2017-18

INDEX PRESIDENT’S MESSAGE

#004

2017-18 SEASON

#006

FOUR-YEAR FORECAST

#014

CASH-FLOW BUDGET PROPOSAL 2017-18

ACTIVITY SCHEDULE

#028

#074

ACTION PLAN 2017-18

#078

#098

OPERATING BUDGET PROPOSAL 2017-18

#102

APPENDIX

| SEASON 2017-18 |ACTIVITY PLAN | 3

PRESIDENT’S MESSAGE This past season drew to a thrilling close

the new 2017-18 season will begin, for the

and applications to improve the

phase of development.

with feverish competition for the Liga NOS

first time, with the Activity Plan already in

automation and control of procedures,

Among our business model’s key pillars of

and LEDMAN LigaPro titles. The excitement

place and signed off by the Clubs.

both in the internal management of the

strength are the ‘Management and

poured over into Taça CTT, whose Winter

Having come through a period of

organization, and to the service of

Organization of Professional Football’

Champion emerged via a new model of

consolidation, we will be keeping the

professional football as a whole. We will

postgraduate course, the second edition

competition and after an

strategic objectives as they were outlined

continue in our endeavours to make the

of which will be held in Lisbon and Porto for

unprecedented and highly successful Final

at the start of the mandate. We have

industry more competitive and

the ongoing training of officials, and the

Four event held in the Algarve. This new

managed to consolidate financially with a

generating more value for our

bolstering of our Working Groups. Through

concept of sporting event has proven that

fine-tuning of accounts, financial

stakeholders, all the while guaranteeing

these we will fortify our endeavours in

it is possible to redefine and reposition a

re-negotiations and firm management of

sustainability, and making the various

training a new generation of leaders for

competition while giving fans a week

the cash-flow. We have strengthened the

aspects of the game more profitable. We

professional football.

packed full of football and fun.

technical skills of our teams and maintai-

want to attract bigger audiences and

For the season that is now beginning

It is with great pride that we can announce

ned the introduction of new technologies

more commercial partners, thus entering a

the board will focus its attention on the

(Challenges....)

Will be overcome with the commitment of our collaborators and the support of Clubs.

economic and financial reorganization of

Shared Service Centre is also in the

professional football, searching for new

planning, which will work as a business

sources of income for the competitions,

and support centre for Clubs with a view

while rolling out the successful introduction

to bringing together, better serving and

of the video-referee, a pioneer worldwide

creating value for the Clubs.

in its implementation and which will be

We feel confident that the greatest

used in all games in the 2017-18 season.

challenges ahead will be overcome with

We will stand firm in our demand for better

the commitment of our collaborators and

infrastructures at LEDMAN LigaPro stadiums

the support of the Clubs, which understand

and, together with the Portuguese Football

the need to promote professional

Federation (PFF) we will create a financial

football and its competitions in a united

fund with the aim of supporting and

and enhancing fashion.

restoring the stadiums. A Liga Portugal

VISION FOUR-YEAR FORECAST Before laying out the specific activities that we intend to stage during the 2017-18 season, we must first recall where we came from and where we want to go. The activities scheduled for the next season are part of a strategic whole, defined to achieve medium to long-term goals.

At the start of the mandate, the Liga’s board set a strategic position for the organization, based on its past and projecting a four-year plan for the future.

MISSION, VISION AND VALUES Our Mission, Vision and Values convey the essence of the organization’s aspirations, defining its position before the World. Vision and Mission are designed to quickly express what is important and fundamental to the organization, and form the basis of the strategy and tactics that are laid out in this plan.

MISSION

To position the organization

CONSOLIDATION

as one of excellence in its professional capacities and secure business revenue for the effect. .

PROFESSIONALISM

VALUES

VISION

To change the current landscape with the creation of a more profitable business model, capable of stirring greater interest from the media and attracting more investors.

Portuguese professional football should be economically self-sustainable and the management of all Clubs should be professional; We aim to project the Liga Portugal brand and its international competitions through:

8 |ACTIVITY PLAN| SEASON 2017-18 |

RIGOR

TALENT

KEY STAGES OF DEVELOPMENT To ensure the consolidation and sustainable growth of the organizations and teams, planning, execution, control and readjustment will be ongoing. Hence, and as mentioned above, the Liga went through a phase of sustainability with the reorganization of its financial and human resources, and has now entered a phase of consolidation after the last season that ended.

The activities defined herein aim to achieve the goals set out for the 2017-18 season, spring-boarding the Liga into a phase of development.

Liga Portugal has planned four key phases of development in its 2015-2019 “Business Plan�

Cycle, these being:

Planning, execution, control and readjustment should be a continuous process.

| SEASON 2017-18 |ACTIVITY PLAN | 9

The organization’s focus may shift in each of the various phases, although the ultimate goal of steadily moving towards maturity is unwavering.

It is Liga Portugal’s objective to attain management levels that are sufficiently mature for it to focus its activity on the organization of professional competitions, while continuously introducing new technologies, being creative in its promotions, thoroughly training all officials involved and elevating Football as one of the most dynamic and important sectors in the national socioeconomic fabric.

2017-18 DEVELOPMENT

Boost the Liga to 360-degree visibility Establish higher value relationships / partnerships Develop alternative content, products and services Systematically increase events and exhibition of competitions Maintain Operations of Excellence in Events and Competitions Create a culture of 360-degree service for Clubs and fans Sponsors and other sports entities Maintain a rigorous strategy and efficiency in management and operations

2015-16 SUSTAINABILITY

2016-17 CONSOLIDATION

2018-19 MATURITY

Financial Economic Stabilization

Develop a business strategy that will boost profitability

Diversify the visibility of the Liga with an international positioning

Increase revenue - renewal of contracts

Develop an effective model to measure revenue generated by the Liga Reconfigure competition models, making them more attractive and balanced Sort and reformulate all processes and procedures with IT systems Create a technically robust organizational structure Develop a strong corporate culture and internal communication

Strengthen relations / partnerships, maintaining a policy of negotiation Develop an active and visible business policy with financial returns Create a domain space and with increasing audience levels for events and competitions Create new service concepts, guaranteeing their viability Systematically develop and maintain the Liga’s IT areas Develop a long-term social responsibility strategy

Control and reduction of management and operating costs

| SEASON 2017-18 |ACTIVITY PLAN | 11

STRATEGIC GUIDELINES Liga Portugal’s strategic guidelines for 2015-19 were clearly defined and underpinned with operational objectives. Their main purpose is to create value, credibility and project Liga Portugal and professional football internationally.

In this context, the strategic objectives of Liga Portugal for the period from 2015 to 2019 fall into six perspectives of development:

1 TO ENSURE THE SUSTAINABILITY OF THE LIGA AND CLUBS

2

3

4

TO ADOPT

TO HAVE

TO MAKE THE

THE SUCESSFUL

A MEASURABLE

VARIOUS FACETS

PRACTICES OF MAIN

AND EXECUTABLE

OF THE GAME

EUROPEAN LEAGUES

BUSINESS PLAN

PROFITABLE

5

6

TO ATTRACT BIGGER

TO GIVE CREDIBILITY

AUDIENCES AND

TO THE FOOTBALL

MORE SPONSORS

BUSINESS

Develop new

Become a reference

Develop

Boost current

Develop

Develop a thorough,

competitive models

for the promotion

and implement

and create new

a “360 degree”

transparent and

revenue drivers.

and encourage

and management of

a business model

communication

efficient strategy

good management

international football.

that enables results

policy and increase

in management

practices within

to be measured;

the added value

and operations.

Clubs.

that is ambitious,

of partnerships and

but achievable.

sponsorships.

12 |ACTIVITY PLAN| SEASON 2017-18 |

2017-18 SEASON Liga Portugal’s competitions continue to leave an unequivocal stamp on the national football agenda, the quality of the game and the players, and the incredible competitiveness and emotion they involved.

From Moreirense FC’s surprise victory in the 2016-17 edition of the Taça CTT - the “Winter Champions” - to the closely-fought contest between SL Benfica and FC Porto for the Liga NOS title, as well as the battle between the newly-promoted Portimonense and CD Aves to be crowned champions of the LEDMAN LigaPro, are all proof of Liga Portugal’s achievements and their unpredictability and showmanship.

Liga NOS, which the CIES Football

and Rio Ave FC challenging for the

Observatory ranks as the fourth European

available positions.

football league with the most balanced

This, once again, proves that Liga Portugal

results, was the backdrop for a tight

is focused on the balanced organization

contest between SL Benfica and FC Porto,

of this competition and the emotions that

for the title of national champion, right

go with the battle for national and

up to the very end. Rui Vitória and Nuno

international titles, ensuring that football

Espírito Santos’ teams were defensively

fulfils its role as spectator-sport.

solid and scored some of the best goals

The continuous training of sports officials,

in the competition, which shows their

improvement of stadium conditions,

attacking prowess.

promotion and marketing campaigns,

Sporting CP secured their access to the

as well as the intensification of fans’

Champions League play-offs as the fight

experiences are some of the areas where

for places in the Europa League continued

the Liga aims to intervene in an integrated

until the very final day of the season, with

and comprehensive way.

Vitória SC, SC Braga, Marítimo da Madeira

| SEASON 2017-18 |ACTIVITY PLAN | 17

The LEDMAN LigaPro league season was

the LEDMAN LigaPro.

marked by the sensational

And we must also take into account the

performances of Portimonense and CD

generation of public appetite for

Aves. Portuguese managers Vítor Oliveira

professional football.

and José Mota (who took over the post

Liga Portugal, in alignment with its

of Ivo Vieira midway through the season)

members, is reformulating the competition

were responsible for the return to top tier

model of the LEDMAN LigaPro league by

football of the Portimão and Vila das Aves

gradually reducing the number of teams

teams, respectively.

competing. There were 24 in the 2015-2016

Portimonense returned to the Liga NOS

season, which dropped to 20 for the

after spending the 2010-11 season in the

2017-18 season, after 22 in 2016-17. It is

top flight. As for CD Aves, they will be

already approved that there will be 18

present for the fourth time in the

LEDMAN LigaPro teams for the 2018- 2019

competition, after an absence of 10 years.

season.

This competition is increasingly taking on

The central objective of this competition is

a fundamental role in the dynamics of

to guarantee the increase of its structural

Portuguese football, thanks to its ability

conditions, in order to enhance the talent

to generate talent and training of young

of Portuguese or locally-trained young

players. Proving it is the fact that, of the

players, as well as improve the safety and

21-man squad summoned for the

comfort conditions of the teams, fans and

Under-20s World Cup in Korea, 20 of the

guests, also guaranteeing a minimum level

Portuguese footballers play or played in

of quality in television broadcasts.

| SEASON 2017-18 |ACTIVITY PLAN | 19

Moreirense FC made history in Portuguese

Liga Portugal has redefined the

football by becoming the first Taça CTT

competition in which all professional Clubs

Winter Champion. The event has a new

have the opportunity to generate

competitive format in the style of the

different ambitions, in a space that

Final Four. The final game, broadcast live

empowers young talents, side-by-side with

on RTP1, topped ratings on Portuguese

the most striking names of the national

television, from the first to the last minute,

squads.

with an average of more than 1.5 million

The 2017 Winter Champion joins SL Benfica,

viewers, but with audience “peaks” that

Vitória FC and SC Braga – a finalist last

surpassed the 2 million viewers, according

season - in the competition’s winners’

to figures from GFK.

gallery.

The Taça CTT will maintain the new format

In terms of spectators, the 2016-17 season

for 2017-18, with the Final Four to be held

broke all records since Liga Portugal’s

during a week packed with sports and

attendance records began. This new high

leisure events, scheduled for the last week

was in the region of 4.35 million spectators.

of January 2018.

All competitions showed increases in

The styling of the event promotes the

spectators, compared to previous seasons;

values of celebration, passion and union, in

the Liga NOS with 3.6 million, followed by

a festive atmosphere and football-centred

LEDMAN LigaPro, with half a million, and

showmanship, during a period marked by

the Taça CTT with around 250,000

the beginning of the second round of the

spectators.

two professional championships in

Liga Portugal welcomes these figures and

Portugal: the Liga NOS and LEDMAN

intends to continue implementing

LigaPro.

measures that will further boost this growth.

| SEASON 2017-18 |ACTIVITY PLAN | 21

STRATEGIC OBJECTIVES 2017-18 In order to ensure that the strategically defined actions will achieve the objectives set for the four-year period, and that the League is on the right track, short-term strategic objectives have been identified that will allow us to move toward maturity in the medium and long-term .

Financial Objectives

Business Objectives Business Revenue Target:

Total revenue target:

15.3 M€

Distribution of Income among Clubs (services, products, and in financial value):

10.8 M€

3.1 M€

Average time to pay suppliers:

Debt Ratio Target (D/E):

30 DAYS

258,46%

Total target operating results:

2.1 M€

Solvency ratio target (E/D):

38,69%

Increase Liga Portugal’s business attributes to generate an extra

500.000 €

in revenue per season.

| SEASON 2017-18 |ACTIVITY PLAN | 25

Objectives of Promotion and Communication Increase the Advertising Value Equivalency of the Liga and its Competitions

Develop Segmented Databases:

1.300 M€/AVE 250 M€/AVE 220 M€/AVE 60 M€/AVE

Liga Portugal Website goal: to increase from12 MILLION visits per year to

60.000

15 MILLION

organized and segmented contacts

60.000

visits per year

3.7 MILLION

Increase the number of spectators in stadiums:

Social Network Targets

spectators

550.000 spectators

* AVE: Advertising Value Equivalency

26 |ACTIVITY PLAN| SEASON 2017-18 |

300.000 spectators

325.000

10.000

43.000 7.500

General Strategic Goals

1

Introduction of new technologies in competitions.

2

Financial restructuring program

3

Ongoing training of sports officials

4

Approximation of Financial Assumptions (AFA) to UEFA fair-play metrics

5

Lay the foundations for the internationalization of Liga Portugal and its football

ACTION PLANS 2017-18

Liga Portugal is divided into various departments that oversee the execution of the various actions and permit the defined strategy to be rolled out, allowing the previously-defined objectives to be reached.

Projects and activities specific to General projects and activities, which, although in many situations are spearheaded by one of the departments, require the joint, organized and united efforts of the various departments, and are therefore general to the entire organization.

each department, which, despite

• Propelling the LEDMAN LigaPro, through the development of events and infrastructures in collaboration with the Portuguese Football Federation (PFF), which intends to provide financial support to the Clubs; • Boosting and broadening the Taça CTT’s Final

The projects and activities to be rolled out can be classified in two large groups:

Four event, increasing activities outside the stadium, maintaining the level of quality of organization of the games and upping the promotion of the competition;

Projects and activities specific to each department, which, despite contributing to an overall end, are focused on and developed by one single department.

• Maintaining and increasing the drive of the Working Groups, which have proven to be crucial in linking the Clubs to Liga Portugal; • The implementation of a Shared Service Centre; a campaign to reduce VAT on ticketing and a system for the marketing and promotion of tickets through the Liga’s digital platforms; and to increase the services and support to Clubs;

30 | ACTIVITY PLAN | SEASON 2017-18 |

contributing to an overall end, are

single department. These include:

focused on and developed by one

• The digital ecosystem of the League will be

• New technologies, such as the video-referee,

developing across-the-board with the

e-League smartwatch interface, digital security

maintenance and updating of the website,

certification and the introduction of improvements

implementation of a CRM system, and

to official Portuguese football statistics will be

intensification of the campaigns, communications

implemented;

and advertising via this route;

• Focus on improving the operation and efficiency

• Improving the competitive model and the

of internal management through the development

efficiency of the industry as a whole; developing

of an internal purchasing control system, a

the financial assumptions and programmes of the

performance management and evaluation

Clubs;

system, and an internal and external training

• In the area of Competitions, the Officials

program,

Nomination Support System (ONSS) will be introduced to improve the management of

In this chapter, the main projects to be

Officials. The promotion and awareness-raising of

implemented next season will be systematically

improvements on pitches will continue, including

presented, first presenting the projects that run

technical training, the TRANSFER system will be

through all departments, and then the projects

updated and a policy of proximity will be promo-

specific to each department.

ted within Clubs;

| SEASON 2017-18 | ACTIVITY PLAN | 31

GENERAL PROJECTS AND

ACTIVITIES

Kick-off

Liga NOS

32 |ACTIVITY PLAN| SEASON 2017-18 |

LEDMAN LigaPro

Taรงa CTT

Working Groups

Business Intelligence

Post-Graduate Studies

International Coordination

Shared Services Centre

| SEASON 2017-18 |ACTIVITY PLAN | 33

Kick-Off 2017-18

already existing prizes;

will be carried out during the 2017-18

Kick-Off marks the launch date of the

• Creation of new moments for the

season:

official start of the new season, namely of

clients of sponsors and partners to

• Monitoring local and Sub-23 players

the three professional competitions

experience and engage with the

in LEDMAN LigaPro games, confirming

organized by Liga Portugal: the Taça CTT,

competition;

that the Clubs include the minimum

Liga NOS and LEDMAN LigaPro. It was

• Definition of the concept of awar-

number of locally-trained and Under-23

intended to be a defining moment of the

ding a trophy to the winner, so that in

players

season for the Portuguese football market

February the respective Clubs can be

required by the regulations in order

and for society in general.

approached and made aware of the

to fulfil the training of young Portuguese

The event, which included a Prize Draw

event to be held.

players;

and the Liga Portugal Awards Gala, took

• Ensure greater media exposure of this

• Work to expedite the provision

place at the Leixões Port Cruise Terminal,

competition, to increase its AVE

of a private security service to support

with around 250 guests and media.

(Advertising Value Equivalence);

Clubs;

In addition, it was presented from the host

• Promoting the sale of tickets in a

• Ensure that defined brand activations

city of the Taça CTT Final for the 2017-18

360-degree format (fans, families,

with main sponsors are implemented

season.

sponsors, partners, wider community

from the start of the championship,

////////////////////////////////////////////////

and tourists) with a view to increasing

and monitor their quality and

the number of spectators at LIGA NOS

implementation throughout the season;

stadiums;

• To stimulate all official annual and

This competition will require the integration

• Increase the number of attributes

monthly awards, in articulation with

and participation of the Liga`s various

that can be marketed in this competi-

their respective sponsors, introducing

departments, in constant communication

tion, with the support of the Clubs.

improvements in the organization,

Boosting Liga NOS

and articulation.

In addition to the usual organization of the

////////////////////////////////////////////////

nominations, votes and delivery of the awards;

matches and their scheduling, assured by

Boosting the LEDMAN LigaPro

the Competitions Department, there will be

The biggest investment from our main

sponsors and / or partners for the

a set of actions throughout the season with

sponsor requires the implementation

attributes still available in this

a view to the matches’ promotion and

of factors that aim to enhance

competition;

projection, namely:

the spectacle of the sport, namely

• Heighten the motivation of TV

• Defining new brand activations for

through better pitches, infrastructures and

operators so that more games

the 2017-18 season, in conjunction with

organization.

are televized and / or find financial

sponsors and partners, and in

Liga Portugal’s focus in this competition

and technological solutions that allow

articulation with sport Clubs, television

involves boosting and closely monitoring

them to be streamed;

operators, among other sports entities;

Clubs in order to jointly find solutions that

• Articulation, definition, organization

• Introduction and reformulation of

aim to improve, make more professional,

and coordination of the award

official annual and monthly awards;

add value to and promote the LEDMAN

ceremony at the end of the

adjustments to the organization,

LigaPro.

nominations, votes and delivery of

In an articulated fashion, a series of actions

• Develop a campaign to recruit

championship. ////////////////////////////////////////////////

| SEASON 2017-18 |ACTIVITY PLAN | 35

Promoting the CTT and Final Four Cup

event. The high level of organization

activities, musical concerts, fan races,

required by the Liga team should be

among other non-stadium activities;

With three distinct phases of contest, this

noted, since the entire operation of the

• Develop a Manual of Operational

competition has a charitable side with the

Final Four is solely their responsibility.

Procedures for Clubs, within the scope

participation of all associated

Hence, concrete and integrated actions

of this competition and the Final Four

professional teams in the Portuguese

are upheld by the various departments in

event specifically;

League. This competition was

order to achieve common objectives,

• Manage articulation between

reinvigorated in 2016-17 and returned to

such as:

all the intervening parties, from the

take the national calendar by storm,

• The organization of all operational

host city, to security forces, sponsors,

claiming a new following with the

stage mechanics with a view to the

Clubs involved, among others;

introduction of the Final Four. At the end

Final Four in all areas, namely ticketing,

• Find new and creative ways to

of the year, the competition earned

match organization, transportation,

engage current sponsors and create

profit through participation and television

accommodation, catering,

new partnerships;

revenues, and the values to be distributed

accreditation, security, signage,

• Ensuring the realization, follow-up and

for the 2017-18 season are expected to be

promotion, communication, protocol,

coordination of prize draws throughout

similar.

Marketing operations, ceremonies,

the competition;

among others;

• Develop a greater interest in this

As mentioned, the new calendar format

• Developing an integrated concept

competition among TV operators and

presented for the competition intends

of activities, on a more robust, more

media, which may involve the creation

to propel it, creating a very high-impact

dynamic stage, creating a Fan Zone

of more interactive content of greater

event and consolidating it as a strong and

that unites the local community;

robust brand.

• Developing various marketing,

The Final Four will take place over the last

communication and public relations

week of January 2018, with the venue

activities, creating visibility and new

being announced on July 7 at the Kick-Off

promotional tools such as brand

36 |ACTIVITY PLAN| SEASON 2017-18 |

interest to fans. ////////////////////////////////////////////////

Annual Meetings Working Groups and Annual Meetings At the start of each sport season the

activities of the Working Groups begin, which consist of periodic meetings with the Clubs to discuss topics of collective interest in the following areas: • Financial; • Marketing; • Communication; • Competitions; • Legal.

FINANCIAL

COMPETITIONS

Financial Assumptions

Security Coordination

Sports betting

Central Marketing

Revision of Ordinance 50/2013

Minimum age of access to sports facilities

Disciplinary and Refereeing Management

Competition assets

Alcohol consumption

Policing

Fan sectors

Model of scrutiny of financial investment in Clubs

Digital and Social Media

Workplace Accident Insurance Model of scrutiny of financial investment in Clubs Financial restructuring model

Reflection of the International calendar

LEGAL

MKT & COM

Ticketing

New competition models (Liga NOS and LEDMAN LigaPro)

These groups aim to bring the various collective themes into line, bearing in mind regulatory changes or the creation of tools and mechanisms that lend greater efficiency, value and potential to the competitions in general, and the Clubs in particular.

The themes defined for the 2017-18 season are as follows: ////////////////////////////////////////////////////////////////////////////////////////////////////////

38 |ACTIVITY PLAN| SEASON 2017-18 |

Development of the Business Intelligence area The Liga currently holds a vast wealth of information that should be capitalized on for the benefit of Clubs; information that can demonstrate, at national and international level, little known findings by experts in other areas of activity and by the general public.

At present, Liga has a vast set of information in distinct phases of organization, much of it already computerized and available in databases. Some of this information, especially the historical and older information, still needs to be converted.

A process of organization and systematisation of this information has been developed, which will allow Liga Portugal to consider, during the next season, how to use and empower it.

Existing information is divided into four major areas: TYPE OF INFORMATION (ILLUSTRATIVE) MATCH STATISTICS Goals per game

COMPETITION STATISTICS

Goals per player

Number of spectators per game

Yellow and Red Cards

Number of police officers per game

Minutes played

Average ticket value, etc...

Cards by referees etc ...

OTHER INFORMATION FINANCIAL STATISTICS

AVE values generated by competitions

Profit and Loss Statements by Club

Contract information

Balance Sheets by Club

Status of State debts

etc ...

Transfers of players etc ...

Together with Ernst & Young (EY), RTP, and the Portuguese Institute for Sports and Youth (PISY), the objective is the development of a Business Intelligence area that promotes high-profile information of the professional football industry, aiming to create work and knowledge tools for Clubs. Information that will always be provided as a general overview of the industry and not by individual Sports Society.

Thus, a Football Finance Yearbook is being developed, to be presented in March 2018 during an Annual Meeting. The development of a Technical Manual on the Organization and Management of Professional Football (OMPF Manual) is also in the planning. ////////////////////////////////////////////////////////////////////////////////////////////////////////

Shared Services Centre for Clubs Some examples of agreements and potential services to be made available / negotiated in this cumulative manner by Liga Portugal may relate to fiscal support, Human Resources outsourcing, quality management, clipping, return analysis, impact studies, stadium optimization PARTNERSHIP

Postgraduate Course Organization and Management in Professional Football

studies, procurement, sponsors, PARTNERSHIP

The only Postgraduate Course certified by Professional Football OPORTO - LISBON 2º EDITION

merchandising and innovative business attributes, among others.

The creation of a procurement platform (purchasing central) may take shape within this project, which could become self-remunerating, levied by suppliers and according to the levels of marketing performed. ////////////////////////////////////////////////

Scientific Coordination: Prof.ª Doutora Maria de Fátima Ribeiro Portuguese Catholic University’s Porto School Faculty of Law

FROM 22 SEPTEMBER 2017 TO JUNE 2018 APPLICATIONS BY 30 AUGUST For more information on enrolments, contact the Portuguese League for Professional Football: www.Ligaportugal.pt | E: posgraduacao@Ligaportugal.pt |T: +351 22 834 87 40

M: +351 93 686 06 28 “Organization and Management in Professional Football” Postgraduate Course A Liga Portugal is promoting the 2nd Postgraduate Course in “Organization and Management in Professional Football”, in partnership with the Catholic University’s Porto Law School, aimed at professional football.

This course aims to equip participating trainees with knowledge in various subjects related to professional football, namely in organization, legal framework, marketing and in the management of professional competitions.

This season, in addition to the Porto course, which will be held at Liga Portugal’s headquarters, the same course will be taught in Lisbon, both scheduled to begin in September. ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

| SEASON 2017-18 |ACTIVITY PLAN | 41

The various departments also develop a set of actions that, although not isolated, are specific to each department, which align with the strategic orientation and with the objective of achieving the goals defined by the organization.

PROJECTS AND SPECIFIC ACTIVITIES BY

DEPARTMENT | SEASON 2017-18 |ACTIVITY PLAN | 43

FINANCIAL DEPARTMENT

This department is responsible for the administrative and financial functions of the Liga, and is responsible for a set of specific and transversal activities for the 2017-18 sports season, in addition to the normal administrative financial monitoring of the entire organization and Clubs.

Based on activity coordinated by the Administrative and Financial Department in the Working Groups, the following themes will be highlighted during the 2017-18 season: 1) Financial Assumptions; 2) Revision of Ordinance 50/2013; 3) Workplace Accident Insurance; 4) Model of scrutiny of financial investment in Clubs; 5) Model of financial reorganization of Clubs.

• Activity planning and budget control; • Administrative follow-up; • Infrastructure Fund for LEDMAN LigaPro; • Internal Purchasing Control System; • Financial Assumptions 2018-19; • 23% VAT campaign; • Financial restructuring Program for Clubs; • Performance Management and Evaluation System (PMES); • 2017-18 Training Program.

Activity planning and budget control

closing on the 8th day of each month;

of their ticket, fans demand a pleasant

• Rationalize processes;

• Forecasting and analysing monthly

and notion of entertainment aligned with

• Certify Liga suppliers.

The Activity Plan is the predictive

changes in cash needs and resources,

entertainment in all competing activities.

The development of this system

structuring instrument of the entire

keeping the cash-flow budget up to

Having realized this need, Liga Portugal

will contribute to and promote the

organization’s objectives and strategies.

date and in line with the current needs

has developed a protocol of collaboration

implementation of the Shared Services

The various departments develop their

of the Liga.

with the Portuguese Football Federation,

Centre, which will be at the service of

business plan, reflected in the budget

• Introduction of a budget control sys-

securing, in a first phase, the value of

the Clubs.

available for the timeframe, which, once

tem per cost and project centre, with

500,000 euros for this purpose, which will be

approved, is subject to strict and

the implementation of a new chart

distributed among Clubs.

transversal control by the Finance

of accounts and quarterly monitoring

Thus, during the 2017-18 season, under the

Financial Assumptions 2018-19

Department. The accountability of each

of the Official Accounts Reports, whose

auspices of the PFF, the following actions

Preparation and analysis of the set

department for its budget under

reports are presented to Liga Portugal’s

will be carried out:

of financial presumptions inherent to the

centralized control will allow, in an efficient

management.

• Presentation of the Applications Program

admission and participation of the Clubs

and timely manner, to check budget

• Preparing the annual financial

for requalification and / or construction of

in competitions organized by the Liga.

deviations, identify potential corrections

statements in accordance with current

sports infrastructures and support for fans;

The Financial Department, with the support

and permanently understand the evolution

accounting standards, reflecting

• Launching of the Applications Program,

of the Legal Department, will analyse the

of the budget approved at the General

in a true and transparent manner

evaluation and approval of the program in

documentation submitted by Clubs at the

Assembly by the members.

the existing financial situation through

the 2017-18 period;

beginning of the sports season, regarding

The planning phase will take place from

the annual Report and Accounts of the

////////////////////////////////////////////////

compliance with the mandatory

March to June 2018, with the financial

organization;

control being carried out on the 8th of

• This department will also

each month, following which it is

be responsible for the management

Internal purchasing control system

possible to send to the other departments

and maintenance of the infrastructures,

Liga Portugal intends to implement an

an alert regarding deviations or potential

the Liga’s facilities, an area that will

electronic system of internal purchasing

deviations so that Contingency plans are

be reformulated and adjusted

and contract management, adopting

23% VAT Campaign

immediately activated.

to improve the current processes.

the best management practices, through

It is the intention of Liga Portugal to

a digital platform and adjustments in the

develop an integrated campaign,

processes, to allow a greater control of all

spearheaded by the Marketing

the acquisitions and procurements.

Department in conjunction with Clubs, with

The option of developing this platform is

a view to reducing VAT on the marketing

related to the need to:

of the tickets to games, ensuring their

////////////////////////////////////////////////

Financial Assumptions. This activity will include receiving and analysing the reports and accounts of the Clubs. ////////////////////////////////////////////////

////////////////////////////////////////////////

////////////////////////////////////////////////

Administrative and financial follow-up.

Infrastructure Fund for LEDMAN LigaPro

Through a wide range of activities the

The Portuguese League intends to find,

Administrative and Financial Department

together with the Clubs, solutions to

• Implement a governance and

positioning is in line with other

guarantees an across-the-board normal

improve infrastructures and the fan

segregation system that is robust;

entertainment venues in Portugal.

functioning of the Liga’s administrative

experience. On one hand, the training of

• Control, with greater efficiency, the

During the period 2017-2018 season a

and financial areas, namely:

talent, in an increasingly competitive

captives and consumptions

national and international study will be

• Ensuring, on a daily basis, the

market, demands the continuous

to be made;

developed with the respective Working

accounting treatment of all

improvement of infrastructures; On the

• Optimize the price / quality relation of

Group, organizing a joint mission statement

documents, allowing the monthly

other hand, in exchange for the purchase

the goods and / or services to procure;

to be distributed by the Clubs.

| SEASON 2017-18 |ACTIVITY PLAN | 45

This document will support joint media

the talent, professionalism and unison of

campaigns and motivational meetings

its employees, having decided that the

with decision-makers and opinion-makers

implementation of the PMES is crucial to

who back this topic.

aligning its strategic objectives with its

////////////////////////////////////////////////

human resources management. It is

Program for the financial restructuring of Clubs

important that the process of promotion and career progression be based on merit and performance.

A study will be carried out with a view to

Also on a human resources management

the development of a program and its

level, the Liga will automate the process of

planning, so that in a cycle of 4-6 years

hiring and firing, making it directly linked to

the Liga can play an active role in the

skills and quality in performance.

restructuring of the accounts of the Clubs

////////////////////////////////////////////////

participating in professional competitions.

As is currently the case in UEFA and in the

2017-18 Training Program

larger socio-economic European leagues,

In line with the PMES, to increase the level

the Liga will introduce guiding and control

of employees’ skills and mitigate training

mechanisms with a view to ensuring

needs, an internal training program was

fairness, fair play for the competitions’

developed the past season.

Football professionals, and a more

Using the Liga’s internal resources,

balanced and sustainable management

employees with the highest levels of

of Clubs. This program aims to rationalize

knowledge in specific areas were identified

expenditure in comparison to revenues,

and a training programme was developed

and to set objective targets on the ratios

with the following features to be staged in

that Clubs will have to meet to help

2017-18:

balance the industry and themselves.

• At least one course per month;

////////////////////////////////////////////////

• Compliance with legal training

Performance Management and Evaluation System (PMES) Following the best international human

requirements; • Effective guarantee of knowledge-sharing and increase of Liga Portugal’s human resources.

resources management practices, Liga

During the season, an external training

Portugal has developed the

program will be coordinated and

Management and Performance Evalua-

launched with a view to filling in skills that

tion System (PMES), unprecedented in the

are not internally developed.

organization, whose implementation aims

////////////////////////////////////////////////

to evaluate all employees in key areas.

The Liga will consistently seek to value

46 |ACTIVITY PLAN| SEASON 2017-18 |

COMPETITIONS DEPARTMENT

This department is responsible for all the planning and organization of the main three professional football competitions in Portugal, ensuring balance and stability among them. It articulates with the parties involved in “360 degree” logic, aligning and adding Clubs, security forces, activities in the field, local councils, and television operators among others.

Regarding cross-sectional projects, the involvement of this Department in the LEDMAN LigaPro and in Working Groups should be highlighted in the following defined themes: 1) Framework safety coordinators; 2) Minimum age access to sports venues; 3) Consumption of alcoholic beverages; 4) Fan sectors; 5) Reflection of the international calendar.

For various reasons, this department has a set of very unique responsibilities which it articulates by season.

• Scheduling of Matches and Sports Calendar; • ASMF Project; • Preparation of the New Sports Season; • Sports Monitoring 2017-18; • Technical Commission for Surveys; • Stadium Licensing; • Awareness-raising for Improvement of pitches; • Officials - Recruitment, Training, Monitoring and Evaluation; • Workshop with the PRIO Championship Clubs; • Refereeing and video-refereeing; • Study of the competitive models of the three competitions.

Match scheduling and Sports Calendar

and the Competitions Department.

involved have a correct knowledge

possibility of adapting the current

In addition, prior to that, and in order

of the real situations;

infrastructures to the needs of the LEDMAN

Throughout the sporting season, and

to guarantee the start of the event, it is

• Articulation, operation and

LigaPro.

following the applicable regulations, the

necessary to articulate with the Marketing

procedural follow-up in the scope

Thus, the department will cover the:

Liga will manage the sports calendar. In

Department on operational matters such

of e-Liga, guaranteeing constant

• Licensing of stadiums of the Clubs

coordination with Clubs and television

as field activities, test sponsors, vouchers to

updating of the technological tool,

participating in professional

operators, the Competition Department

be assigned, ticket layout, backdrops, and

in collaboration with the Department

competitions:

will hold match-day and match-time

information from sponsors and partners.

of Technology;

• 18 Liga NOS,

sessions.

The Competitions Department distributes

• Disclosure to the Clubs of the

• 20 LEDMAN LigaPro;

This department is committed to finding

the official balls of the competitions as

activation plan envisaged by the Liga

• Ensuring of regulatory compliance;

mechanisms to publicize the dates and

well as the management of the whole

and the winners of monthly prizes;

• Reduction of asymmetries between

times of matches as far in advance as

operation with the Clubs regarding the

• Defer actions requested by Sports

stadiums;

possible, to ensure the greatest

information on the official equipment of

Club in a swift manner, bringing them in

• Cataloging of stadiums in

involvement of all parties.

the respective teams.

line with the respective regulations;

coordination with Marketing

////////////////////////////////////////////////

The information compiled is inserted in the

• Verify and validate, in the light of the

Department.

e-Liga, the Liga’s competitions

Competition Regulations, the requests

management platform.

for promotional actions requested by

ASMF Project Application for Scheduling Matches and

At present the Department will focus on

Fixtures.

further reducing difficulties between

This is a project to be developed in

League demands and the duties of Clubs.

coordination with the Department of

////////////////////////////////////////////////

Technology. It aims to create an app within the working meetings held by the

Sports monitoring 2017-18

Standing Committee on Calendars, to coordinate and articulate the different

Clubs. ////////////////////////////////////////////////

Technical inspection committee

////////////////////////////////////////////////

Raising awareness for better pitches In permanently order to guarantee that pitches are in good condition and are subject to continuous improvements,

A manual of procedures has been

the Liga will monitor the state of the grass

Transversally, and through a wide range

implemented by the Technical inspection

and issue the necessary notifications,

of activities, this department will ensure

committee, which provides for greater

in partnership with the Surveys Commission

proposals for scheduling matches and

the stability and normal functioning of the

coordination and monitoring of all

and an External partner.

support a regularity and sense of balance

competitions. During the 2017-18 season,

regulatory procedures.

To support the Clubs in this objective,

of game days and times, based on

the focus will be:

Hence, during the 2017-18 season, a set

a Lawn Manual will be launched. The Liga

applicable regulatory standards and

• To monitor matches on a weekly

of regulatory actions to verify compliance

intends to provide guidelines to reduce

practices in this area.

basis to manage unexpected situations

are defined, with a view to monitoring the

differences among playing fields of the

////////////////////////////////////////////////

throughout the day, such as the state

Clubs, provide clarifications and support

various stadiums, and to provide the best

of pitches;

requested.

conditions for performance.

• Ensure compliance of documents

////////////////////////////////////////////////

As a reward for the evolution and

Preparation The new sport season

required every season and on each

At the beginning of each sporting season,

match day ,and in accordance with

Licensing of stadiums

it is necessary to create, perfect and adjust

the regulatory standards set forth,

This intends to implement a timelier and

documents that allow the clear and

namely models O, P, L, I and F;

better organized licensing system, aiming,

professional contact between the Clubs

• Ensure that the operational teams

among other objectives, towards the

commitment of the Clubs in the constant improvement of pitches, the Relvados ////////////////////////////////////////////////

| SEASON 2017-18 |ACTIVITY PLAN | 49

Officials - recruitment, training, monitoring and evaluation

adjustment of nominations to enhan-

football. The activity of the department in

ce the value of the various parties

this chapter will be done in consonance

Study of the models of the three competitions

These sports officials represent the Liga in

involved.

with the Portuguese Football Federation.

During the 2017-18 season, three studies

There is no provision in this budget for any

will be developed, one for each of the

expenditure on the video-referee, which is,

competitions, with a view to reformulating

as agreed, the responsibility of the

professional competitive models.

Portuguese Football Federation.

Each study will have a set of phases,

//////////////////////////////////////////////

from diagnosis to the current situation,

full competition. The Liga intends to give better conditions to the officials in the

///////////////////////////////////////////////

the support available to them through

Workshop with the Clubs of the PRIO Championship

well-defined levels of training through a

In order to anticipate access to LEDMAN

renowned and impartial external

LigaPro and to ensure correct knowledge

international benchmarking, drawing up

company.

of the regulations and rules of access to

a tactical plan, and concrete actions to

Great focus is placed on:

competitions organized by the League,

stimulate each of the competitions: Liga

• Promoting the performance

a workshop will be held for Clubs / sports

NOS, LEDMAN LigaPro and Taça CTT.

of officials through the implementation

companies in professional championships.

For this, the focus of the studies will be,

of a new format for recruitment

This early training enables the necessary

among others, on the following topics:

and access to the framework.

contacts to be made to speed up, for

• Number of teams;

For the first time, some of the vacancies

example, stadium inspections (April and

• B Teams;

were allocated to students who

May), as well as to provide regulatory

• Competition formats: clearances,

attended the “Organization and

information and other requirements for

play-offs, draws;

Management in Professional Football”

professional competitions

• Stadium assistance;

postgraduate course, hence

///////////////////////////////////////////////

• Television broadcasts;

scope of their jobs, as well as to reinforce

acknowledging their skills and performance;

Refereeing and video referee

• The high importance given to the

For every round, and in conjunction with

training and continuous assessment

the Portuguese Football Federation’s

of officials by increasing the demands

Refereeing Council, taking into account

on knowledge, skills and performance

their nominations, all the logistics

for 2017-18.

(accommodation and travel) inherent

• The introduction of new IT platforms,

to each match day will be taken care of

namely the ONSS (Officials Nomina-

within the three competitions. After offline

tion Support System), in collaboration

video-referee tests in the Final Four of the

with the Technology Department.

Taça CTT, and after bringing it into line with

The objective of this system is to give

the Portuguese Football Federation, this

greater objectivity, criterion and history

new technology will become a reality in

to the distribution of officials by territory

the 2017-18 season. The official

and by matches of the various Clubs,

introduction of the video-referee will be

following previously-defined objective

at the beginning of the season, in August

criteria;

2017, putting technology at the service of

• Ensure a greater balance and

the truth and transparency of professional

50 |ACTIVITY PLAN| SEASON 2017-18 |

• Appreciation of sponsors and partners. ////////////////////////////////////////////////

REGISTRATION

OF CONTRACTS

DEPARTMENT This department is organized into two main areas that work in an integrated and articulated way to achieve the organization’s common objectives.

Given its specificity and areas of operation, this department provides fundamental support to the Liga’s activity, to the other departments and to the Clubs.

This department will discuss, within the framework of the Working Groups, the following themes: 1) Sports betting 2) Disciplinary and Refereeing Management; 3) Policing; 4) Model of scrutiny of financial investment in Clubs LEGAL • Follow-up on Protocols, Contracts and Legal Situations; • Regulatory Amendments, Statutes, General Regulation, Official Statement No. 1 (CO1); • Legal Follow-up and Reporting of Legislative Amendments; • Integrity Unit in Football

REGISTRATION OF CONTRACTS • Registration of Contracts and Registration of Players; • Salary compliance to players; • TRANSFER.

throughout the season, to statutory

this document, namely in the transversal

and projects and providing proposals of

bodies, other departments and

projects of Liga Portugal.

Liga contributions to the work of these

The Legal branch will focus its

associates;

The conclusions of each Working Group will

entities.

activities on the management,

• To respond to all types of notifications

be presented in March and, consequently,

////////////////////////////////////////////////

application and amendment of

and requests from courts, enforcement

a Working Group will be held to present

regulations, legal actions, reviewing

officials, the Judiciary Police, Public

concrete proposals for regulatory changes.

Integrity Unit in Football

and analysis of contracts, suggestion of

Security Police, National Republican

The amendments will then be presented

The Football Integrity Unit will work in close

changes to clauses whenever

Guard, Tax Authority, Social Security

and approved by the Liga’s Board. In a

collaboration with the Portuguese Football

necessary, issuance of reports, opinions

and other public entities;

final phase, regulatory changes are subject

Federation (PFF), the Professional Football

and replies to Consultations, whenever

• Control of court cases, new and

to presentation and approval at the

Players’ Union (PFPU), the Portuguese

requested, among other activities. This

concluding;

General Assembly, before the Clubs.

Football Referee Association (PFRA), Union

area will play a fundamental role in

• Backing of new legal proceedings in

////////////////////////////////////////////////

of European Football Associations (UEFA),

maintaining the equilibrium of

which the Liga is involved;

competitions, in the management of

• Follow-up of protocols between the

relationships with and between Clubs,

Liga and its various partner entities.

Legal support and reporting of legislative changes

and with the numerous organizations

Management of the cooperation

Systematic reviewing of the legislation in

Office, the Santa Casa da Misericórdia,

and associations that are crucial to the

partnerships between entities such

force and in preparation, on which the

Betting Houses, Interpol and worldwide

functioning of competitive models.

as the SEF Borders and Immigration

department issues opinions and proposals

agencies. This department’s main function

This area will thus be responsible for

Authority, the Portuguese Football

for contributions or amendments with a

is to watch out for eventual match-fixing

regulatory integrity, acting as an

Federation and the Professional

view to ensuring the constant adjustment

phenomena, monitor international reports,

inspector of rules and regulations and

Football Players’ Union, Social Security,

of legislation in professional competitions.

monitor compliance with the principles of

as a driving force for the amendment

Tax Authority

From a comparative law perspective it

financial and sporting integrity, oversee

observes the regulatory evolution of the

transfers and draw up a Code of Conduct.

other Leagues, in particular the European

////////////////////////////////////////////////

LEGAL

of the regulations, so as to guarantee their flawless adaptation to competitive models.

////////////////////////////////////////////////

Regulatory changes, statutes, general regulation, Official Statement No 1 (CO1)

Association (FIFA), as well as with the Polícia Judicial (PJ), the Public Prosecutor’s

Professional Football Leagues (EPFL), in order to ensure that the Liga adapts its regulations and processes to the best

The drafting of amendments to the Liga’s

practices of their counterparts.

Rules of Conduct, Refereeing and

It monitors the League’s partner entities,

Competition, will be carried out in

such as the Professional Football Players’

The main activities in this area for the

collaboration with the other departments.

Union (PFPU), the National Association of

2017-18 season will be as follows:

Follow-up of protocols, contracts and legal situations

the Fédération Internationale de Football

The Working Groups were created with

Football Coaches (NAFC), and the

• Negotiation of collective labour

the ultimate aim of producing regulatory

Portuguese Football Federation (PFF), with

contracts with entities such as the

changes that reflect the concrete needs

which the Liga maintains close ties and

Professional Football Players’ Union and

of the competitions and the Clubs.

common themes throughout the sporting

the National Association of Football

Hence, all Clubs will be invited to

season.

Coaches, among others;

participate in periodic meetings on the

To this end, it conceives and enunciates

• Legal advice and support,

four major themes afore-mentioned in

the Liga’s position, analysing documents

| SEASON 2017-18 |ACTIVITY PLAN | 53

CONTRACTS REGISTRATION

within each sporting season - January, April and May / June (PNF).

The main task here is to receive,

It allows the assessment of whether the

examine and register sports contracts

Clubs are complying with the

or their revocation, transfers and

afore-mentioned presupposition, in

revocations of assignments and

accordance with the regulations, namely

additions to contracts relating to

the Rules of Competition and Disciplinary

players.

Regulations of the League, at risk of penalties / sanctions.

//////////////////////////////////////

Contracts Registration

TRANSFER

The main phases related to the activity of

This platform is the result of joint and

registration of contracts and registrations of

ongoing work between the Legal

players, which are closely monitored by this

Department and the Department of

Department, will be as follows:

Technology. It intends, from July 1 and

• Registration - from July to September

in a mandatory format, to dematerialize

2017; And in January and February

the entire area of professional football

2018;

Transfers.

• Exceptions (unemployed) - from

Thus, for the 2017-18 season, upgrades and

September 2017 until February 28, 2018;

improvements are planned to allow all

• Exceptions (injured goalkeepers,

Clubs to be able use this platform to enrol

juniors, among others) - from

the various sporting entities and improve

September to December 2017; And

the process in terms of speed and ease of

from February to June 2018. Thus, the

use.

validations will depend on the sending

In addition, training initiatives for Clubs, in

of documents within the deadline, and

the format of workshops, are to be held to

the maximum limits within which players

clarify doubts, receive input and involve

can enrol in each campus, following

those responsible for the use of this tool.

the Terms, will be controlled.

////////////////////////////////////////////////

At present players’ registrations will be done through the IT transfer platform. ////////////////////////////////////////////////

Players’ salaries This consists of monitoring salaries for players and coaches on behalf of the Clubs in the periods defined by directives

54 |ACTIVITY PLAN| SEASON 2017-18 |

MARKETING DEPARTMENT

This department is functionally organized into three broad areas, contributing to different objectives, but acting together.

MARKETING

COMMUNICATION

COMMERCIAL The tasks defined for this department took into account the two types of marketing and communication campaigns identified during the 2016-17 season.

INSTITUTIONAL CAMPAIGNS ANNUAL CAMPAIGNS FOOTBALL WITH TALENT

TOGETHER WE ARE ALL FOOTBALL WITH TALENT

CSR

To establish the Liga Portugal brand

Unites all promotional and communication actions with Clubs and Corporate entities (including events, general meetings, working groups).

Establishes Liga Portugal as an active entity with and for the community.

LEAGUE CUP (Taça CTT)

FIRST DIVISION (Liga NOS)

SECOND DIVISION (LEDMAN LigaPro)

Geared towards competitions, football promotion and creating value for and with Sponsors and Partners

SPORADIC CAMPAIGNS INTERNATIONAL SPORTS DAY

NATIONAL WOMAN’S DAY

UNIVERSAL DECLARATION OF HUMAN RIGHTS DAY

INTERNATIONAL SPORTS DAY

INTERNATIONAL TOURISM DAY

INTERNATIONAL FAMILY DAY

FATHER’S DAY

INTERNATIONAL TOLERANCE DAY

CHRISTMAS

MOTHER’S DAY

WORLD CHILDREN’S DAY

Use these moments to promote Liga Portugal’s stance as a value-creating entity, based on the axis of communication and the different target audiences identified.

| SEASON 2017-18 |ACTIVITY PLAN | 57

SPORADIC CAMPAIGNS

Kick-off

Kick-off

Monthly Prize Prize of the Month Official Prizes Liga NOS Virtual

Official Prizes

Kick-off

Child Support

Launch Education in Football Draw

CSR

Health

Final Four These campaigns aim to cement Liga Portugal and its competitions as a whole, in an

In the Working Groups, and as presented previously, the Department will cover four broad

integrated and consistent fashion, within the guidelines defined for the organization.

themes:

In the 2017-18 season, all three areas will work together on projects transversal to all

1) Central Marketing;

competitions, in support of events, marketing operations and the promotion of the Liga’s

2) Competitions assets;

various activities.

3) Ticketing; 4) Digital and Social Media.

58 |ACTIVITY PLAN| SEASON 2017-18 |

from the most dynamic national

enhancement of Talent, promoting the

economic sectors;

crème de la crème of and bringing

Marketing and promotion of match tickets

This area will be responsible for the

• Formal promotion when a new

together the Liga’s most diverse

One of the strategic objectives of the Liga

ongoing management of sponsors and

partnership and / or partnership

stakeholders.

will be to continue increasing the

partners, including operational and

is established;

This facet will also create value through its

number of spectators in the stadiums,

COMMERCIAL AREA

strategic planning, monitoring of

The increase in Liga income is only possible

commercialization with sponsors

making professional football a strong

sponsors, analysis of returns and added

if, jointly with stakeholders, it is able to

and / or enhance the communication and

competitor to other entertainment

value of sponsorship, and securing

develop and find new business attributes,

positioning of the Liga. To this effect, the

activities. The proposal is to analyse the

contracts.

to promote competitions in an integrated

Liga will introduce prizes such as “The 11 of

current commercialisation platforms of all

It will also carry out all conceptual and

way, including the creation of fan

the Year” - in the Liga NOS and LEDMAN

Clubs and by competition, to develop an

operational activities with a view to the

experiences and engagement activities.

LigaPro leagues; the Career Prize, among

integrated webcast model, with an

development of new sponsorships,

Thus, during the 2017-18 season, the

others. The mechanics of the prizes will be

integrated front-of -house on the Liga

partnerships and creation of own

League will focus on:

presented in a proper document at the

Portugal website.

revenue drives for Liga Portugal.

• Creating and developing attributes

beginning of the season.

The interface to be developed should

This area will also be responsible for the

that will generate an additional 500,000

////////////////////////////////////////////////

function in connection with existing

development, creation and negotiation

euros of business revenue;

of new business attributes, products and

• Develop a commercial and

services, so as to try to increase the tools

communication manual to align the

the Liga has available for the

attributes of the competitions with

Develop The Professional Electronic Football League the “eTaça”

those of Clubs;

First steps will be taken towards creating a

activate a cash-back program, in order to

professional eSports competition, fostering

find a partner in the distribution area and

current competition as a whole and as

define the mechanics, together with the

business facet of the League, in favour of

Clubs.

its members. For now, the objective will be

////////////////////////////////////////////////

generation of income.

////////////////////////////////////////////////

Sponsorship and partner management

Portuguese football fans / partners program To define a national and, possibly,

to develop the concept for the

International Programme of integrated

Professional Electronic League, to align

The main activities of this area for the

benefits of being a fan / Partner of

the Clubs and promote this new area of

2017-18 season will be as follows:

Portuguese football, in line with the existing

activity in Portugal. Firstly, we intend to start

• Manage existing sponsors and

initiatives within the various Clubs.

by testing the market and, later, invest in

partners;

The objective is to lay the foundations of

making the competition more professional.

• Renegotiate active contracts that

the programme and prepare its launch for

The League is studying examples in other

are ending and / or find new sponsors

the 2018-19 season, bringing teams and

European professional leagues where this

and / or partners;

fans closer together.

modality is already being implemented

• Present proposals, negotiate and find

////////////////////////////////////////////////

with remarkable success.

innovative business solutions from a list of potential sponsors and partners

Monthly and annual awards

identified for the three competitions;

The concept of monthly and annual prizes

• Develop a network with companies

will be developed, to allow an

60 |ACTIVITY PLAN | SEASON 2017-18 |

////////////////////////////////////////////////

platforms and, in the case of Clubs that do not have this type of tool, to allow their development.

Within this area, the Liga intends to

MARKETING The Liga is structuring an annual publications plan, which will be printed or developed digitally, according to the targets and communications to be published.

• Conclusions of the Working Groups; • Football Finance Yearbook; • Activities Report 2017-18; • 2018-19 Activities Plan. ////////////////////////////////////////////////

Merchandising During the 2017-18 season the Liga will begin to develop a competition merchandising project in aggregate form.

As a pioneer and pilot project, an official Final Four store will be created, integrated into the Fan Zones event and leisure week.

This pilot project will make it possible to assess potential profitability and the business process to be implemented. ////////////////////////////////////////////////

40 Years of Liga Portugal 3 February 1978 is the official date of the foundation of the precursor to the present PPFL, the Portuguese League of Professional Football Clubs.

So, the professional football organization uses this date to symbolically celebrate

Marketing

40 years. The occasion will be celebrated by the Liga, in recognition of all those

The Liga is structuring an annual

who have contributed to the strength of

publications plan, which will be printed or

Portuguese football as an industry and its

developed digitally, according to the

international projection. As part of the

targets and communications to be

commemorations an event is scheduled to

published.

recognize the past and project the future.

Thus, for the 2017-18 season, the following

////////////////////////////////////////////////

publications have already been defined: • Season Review - the season in review; • Guide to Natural Pitches in the context of Portuguese professional competitions;

| SEASON 2017-18 |ACTIVITY PLAN | 63

Digital marketing

Liga Portugal Website

Within the field of digital marketing, the strategic plan is to develop Liga Portugal’s digital ecosystem from a long-term perspective, as this will be

Maintenance and constant updating,

the prime channel of communication with younger generations whose world is increasingly paperless:

development and enhancing of Websites, in collaboration with the Technology department. The current websites owned by the Liga are:

LIGA PORTUGAL’S DIGITAL ECOSYSTEM Awareness; Canvassing of new elements for the brand community.

Building a brand community; Main channel of continuous communication; Source of traffic to the website and / or APP. Central pillar of the entire digital ecosystem

SOCIAL MEDIA

DISPLAY Awareness; Lets you communicate news and reach new targets faster

WEB

t

n nte o e c rks ibl two d cre l ne nd ocia a s ine n nu se o e G to u

(Point of departure and arrival)

Increase communication capacity and generate awareness; Gives credibility to the brand within a specific target market.

EMAIL MARKETING

Liga Portugal website from 12 to 15 million annual visits, by developing an active Search Engine Optimization (SEO) policy,

Where the whole digital communication strategy starts and ends;

social channel referral, a Pay-per-Click

Institutional: information on the organization on Football

////////////////////////////////////////////////

Interactive: where fans can deepen their relationship with the brand and football: subscribe to newsletters, join programs, downloading APP, brochures...

Liga NOS Virtual is the Liga’s official fantasy

(PPC) campaign and versions in Portuguese, English and Mandarin.

Liga NOS Virtual football game. Given its characteristics, it is developed in symbiosis by two departments: Technology and Marketing.

The Technology department will focus on

Commercial:online store, online ticket office, online partnerships...

the Liga will supply, as well as improving

A mechanism of fan retention and enrichment of the fan experience, strengthening the connection to the Liga.

The main mobile extension of a brand.

the new supplier of statistics.

Direct communication with highly targetable audiences linked to the Liga

////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

64 |ACTIVITY PLAN| SEASON 2017-18 |

2) Link Liga NOS Virtual.

The goal will be to increase visits to the

adapting the game to new statistics that

APP BLOGS

1) Liga Portugal

the game with the addition of more players’ scores statistics in partnership with Marketing will focus on the implementation of a promotional plan to boost the visibility of the Liga NOS Virtual and increase the number of teams in it. This platform should be promoted to be used as a potential source of revenue for the League, as a preferred channel for collecting. ////////////////////////////////////////////////

CRM System for Liga Portugal

in an integrated way, thus

Create a platform that allows Liga Portugal

communicating more effectively

to organize and section the databases, in

with the Liga’s target audiences.

order to communicate specific information

PROMOTION ON SELECTED WEBSITES

by segment.

• Develop an active digital promotion

The objectives and main actions defined

policy of the Liga using digital

for this project are the following:

interactive interfaces among target

• Develop a database with 60,000

audiences, creating awareness of the

contacts by the end of the season, with

Liga’s activity and increasing

filters, and segmented (40,000 contacts

the visibility of competitions.

will be collected through the Liga NOS

It is the intention that the Liga is present

Virtual platform);

on at least eight websites not

• Maintain the weekly newsletter for

belonging to the Liga Portugal universe,

the Liga NOS Virtual League;

namely, in the four main sports news

• Develop two monthly newsletters for

or national general news websites,

specific segments;

three in Portuguese-speaking countries

• Develop a monthly e-blaster for specific segments. ////////////////////////////////////////////////

Other promotional activities in a Web environment: LIGA PORTUGAL’S SOCIAL CHANNELS • Develop and manage Liga Portugal’s six main social media channels: Facebook, Instagram, Twitter, Youtube, Issu and LinkedIn, adding Weibo (social network with impact in China). The objective is to increase the Liga’s followers on all platforms, through campaigns and events, promoting the competitions as a whole.

LIGA PORTUGAL WEBAPP • Develop a partnership aimed at implementing a smartphone application, which allows the promotion of football and competitions

and one in Mandarin. ////////////////////////////////////////////////

COMMUNICATION DEPARTMENT This area is responsible for Liga

COMMUNICATION CAMPAIGNS 2017-18

SOCIAL ACTIONS 2017-18

The main communication campaigns defi-

the various stakeholders, a set of social

ned for the 2017-18 season are as follows:

actions are defined:

To develop relationships and network with

Portugal’s promotional and

• Annual institutional campaign -

• “Liga-te” meetings with Media guests,

communicational facet, carrying out

consistently communicating

scheduled for September,

the daily management of ongoing

the Institutional activity of the League,

February and May;

communication with stakeholders,

with the Clubs and Corporate Entities;

• “Lilga-te” meetings, aimed

media management, and the timely

• Social responsibility campaign -

at the Clubs, for the presentation

promotion of Liga news.

participating in charitable activities

of products and services, such

During the 2017-18 season, the press

based on four areas:

as the services centre, the official

and public relations area, although

1) Respect for Sport;

e-Sports competition, and others;

functionally integrated within this

2) Respect for Diversity;

• Official representations at events,

department, will report daily to the

3) Respect for the Culture of Fans;

awards, galas and games;

President, working under the

4) Respect for the Environment;

• Meetings with Sport Clubs to discuss

responsibility of the President’s

• Annual campaigns for Portuguese

various topics.

office. The goal is to increase the Liga’s

professional football competitions:

• Awareness campaign for the

responsiveness to the media in order to

Liga NOS, LEDMAN LigaPro

importance of the use of the

improve the speed of daily

and Taça CTT

competition vests;

communication with them.

• Develop communication actions

• Photo competition for professionals

This area is responsible for an active

for promotional activities for 11 specific

in the sector, with exhibitions at the

360-degrees policy of public relations,

occasions, yet to be defined, to

Liga’s headquarters, which may

with the Liga’s target market, and the

generate engagement with supporters

subsequently be taken on the road

promotion and communication of the

and the public in general;

by other organizations and entities

commercial aspects of the Liga’s

• Develop a content access

in the sector, which show an interest

products and services.

campaign, as these are essential for

Integrated in the marketing and events

the promotion of competitions as a

department it also has an active role in

whole. Since the rights are something

the management of traditional, digital,

that influences the promotion capa-

audio and video communications.

city of football, an awareness-raising

Communication campaigns 2017-18

campaign will be implemented with

in hosting them. ////////////////////////////////////////////////

the Clubs for the use of content among the holders of the same. ////////////////////////////////////////////////

| SEASON 2017-18 |ACTIVITY PLAN | 67

TECHNOLOGY DEPARTMENT

This department is responsible for the integrated management of Liga Portugal’s technological infrastructure and supporting the organization of its competitions.

Its responsibilities include the programming and development of CRM applications, ERP and business applications / management of competitions, management of the Liga’s physical computer pool; help desk / technical support, systems security assurance, support in the collection and management of Databases, support for mobile application and device management, among others.

• Project e-League and Smartwatch Interface; • ONSS Project; • Goal Line Technology (GLT); • ASMF Project; • Digital Security ISO 27001; • Official Portuguese Football Statistics; • Fixed SIP communications; • Various Support Activities to other Departments.

E-League Project and Smartwatch interface

ONSS Project

The e-League application represents a

System – project will be developed and

fundamental endeavour by the Liga to

implemented in collaboration with the

dematerialize all match information.

Competitions Department. The project

However, it will be necessary to

involves the development of a new portal

consolidate, update, optimize and

to support the nomination of officials. The

maintain the platform. During the 2017-18

purpose of this portal is to ensure that

season, the Safety Bulletins will become

nominations are more rigorous and

paperless and will also be available on the

balanced, taking into account a set of

platform.

criteria, such as distance of travel, number

With the launch of the interconnection

of games attended, alternation of teams

between the e-League, tablets and

and other aspects relevant to the

SAMSUNG’s smartwatch, this app has

organization of the competition.

widened its scope and potential. It should

////////////////////////////////////////////////

be noted that the e-League is a pioneering

The ONSS - Officials Nominations Support

application worldwide in the management

ISO 27001 Digital Security

and organization of professional football

A data bridge will be developed between

competitions.

Liga Portugal and the Portuguese Football

During the 2017-18 season the

Federation, guaranteeing total security in

smartwatch e-League project for referees

communication services and the transfer of

will be launched in a generalized and

information between the two organizations,

standard manner, becoming a

namely in terms of registrations and game

fundamental tool for refereeing and

reports.

collecting Liga NOS information.

In addition, within the area of certification,

Two smartwatches will be available to each

the implementation of ISO 27001

refereeing team, with the ability to

(Information Security Management System)

introduce game events as they occur,

is expected following a new directive

synchronizing the information with the

emanating from the European Union, which

tablet at the end of the match.

should be implemented by May 2018, at

The aim of the introduction of this

risk of hefty fines. It is intended to certify

technology is to increase the speed with

all of the Liga’s platforms, with the highest

which reports are completed, and to

standards of computer security. Information

support the referees in play with information

security, particularly at the level of data

pertinent to their performance.

protection and privileged information, is

////////////////////////////////////////////////

vital in the relationship between the Liga, the Clubs and the other entities involved. ////////////////////////////////////////////////

Official Portuguese football statistics

Project ASMF

• Maintenance and constant

As previously mentioned, the ASMF project

updating of the Liga Portugal

Regarding official data, the focus of the

- Application for Scheduling Matches and

and Liga NOS Virtual websites;

department will be on collecting and

Fixtures – will be developed by the

• Development of Liga Portugal’s

certifying Liga Portugal statistics, namely

Department of Technology in coordination

WebAPP;

via Media Data and Fast Data, and their

with the Competitions Department.

• Provide support for the integration

interconnection with the Liga’s various

///////////////////////////////////////////////

platform on the Liga’s website for the

platforms, among others: intranet, website, Liga NOS Virtual, and the Liga’s various

SIP Fixed Communications

sale of tickets; • Provide support for the technological model for the development of “eTaça”;

arms of dissemination to Clubs.

Additionally, as of next season, LEDMAN

The Liga will promote a change to and

• Provide support for the creation of

LigaPro will have official statistics which will

maintenance of the fixed communications

a web-based platform for centralising

also boost the WebApp.

infrastructure for next generation SIPs. The

votes and facilitating processes related

The Competitions Department is also

traditional PBX will be abandoned, instead

to monthly and annual awards;

responsible for receiving, collecting,

favouring an equipment-free Skype 4

• Provide support for the installation

managing and systematising a vast set of

Business, connected to a SIP infrastructure.

of the video-referee on the ground,

information on matches and competitions,

The Liga’s objective is to have a more

in line with the Portuguese Football

to be integrated within the portfolio of

modern, efficient and configurable

Federation, guaranteeing its feasibility.

existing databases.

telephone infrastructure, adaptable to the

A project will be developed to gather data

real needs of the organization and of the

from Clubs, whose diverse information is

Clubs.

currently spread out among the Liga’s

///////////////////////////////////////////////

departments, to be added to

by Liga Portugal.

Diverse support activities for other departments

////////////////////////////////////////////////

There are a number of projects in which this

information on the data bases managed

Goal Line Technology (GLT) The department will develop an economic

department will intervene, and although they are have already been mentioned, it is important to highlight:

and financial feasibility study to assess the

• Installing institutional promotion

viability of implementing GLT technology,

and / or advertising on all of the Liga’s

to potentially introduce it in the Liga’s

web-based platforms, with the ability

professional competitions. This technology

to define Fees and measure feedback

was tested in the Final Four of the 2016-17

and click-throughs. This project

season, and will increase transparency and

will ensure the Liga has the tools

rigor in competitions, should there be a

to actively promote its campaigns and

decision to implement.

/ or negotiate digital counterparts with

///////////////////////////////////////////////

sponsors and partners;

70 |ACTIVITY PLAN| SEASON 2017-18 |

////////////////////////////////////////////////

DSEB

DEPARTMENT OF SUPPORT FOR THE EXECUTIVE BOARD

The Department of Support for the Executive Board (DSEB) is the direct support structure for Liga Portugal’s President, the Executive Board and the Governing Bodies. It is this department’s responsibility to organize, coordinate and execute all of the activities inherent to the Presidency’s advisory, secretariat and protocols, as well as to advise on the interconnection between the Liga’s various stakeholders and public and private entities.

This department manages the logistics related to meetings, acts of representation, visits, invitations and others.

It also assures the correct implementation of protocol rules in the events organized by Liga Portugal, and provides supports in several organizational procedures:

• Monitoring Secretariat and Protocol; • Supporting the Management of Events and General Meetings; • Quality Certification - EN ISO 9001: 2015; • Public Relations and Press Office.

Secretariat and protocol monitoring

collaborating with the General Assembly

stakeholders, more specifically the Media,

Board, with three to five major meetings

this area of communication will liaise

This department will manage and run the

scheduled for 2017-18.

directly with the President.

agenda and the commitments of the

In addition, this area is responsible for the

Functionally, the Public Relations and Press

President, the Directorate, the Executive

implementation of festive events, namely

Office will continue to be linked to the

Board and the Governing Bodies, also

those of an internal nature, inserted in the

communication department, which in turn

supporting, among others, the Joint

marketing policies defined for the Liga.

focus on the management and production

Referees Committee (JRC), General

////////////////////////////////////////////////

of content, active promotion of the Liga’s

Assemblies and Jurisdictional Council. register and promote the circulation of

Quality certification - EN ISO 9001: 2015

dispatches, circular letters, internal

The Liga encouraged the implementation

communications and other decisions of

of a Quality Management System, which is

the President and the Board.

certified and requires ongoing monitoring.

It will maintain support in practical

The system has improved internal lines of

working-time issues in the preparation of

communication, document

miscellaneous documents such as

standardization and monitoring of

presentations, letters, internal and external

processes and objectives. This system is

communications and others. A strategy will

based on

be developed to improve documentation

increasing operational quality, reflecting

management: the organization of physical

a more efficient and constantly-improving

and digital information archives.

management. In addition to this the system

In addition, this area manages protocol in

has an analysis dashboard that constantly

several events, directly related or

monitors the achievement ratios of the

transversal to the Liga: invitations,

defined goals and objectives. During the

implementation of protocol rules, and

2017-18 season, DSEB will continue to

hosting of guests. In order to improve the

guarantee the constant updating of

GAP’s area of activity, an event and

strategic, support and business /

invitation management platform will be

organizational processes, with the

studied and introduced, which will work

respective updating of the supporting and

in articulation with the databases to be

execution documents, as well as the

included in the Liga’s CRM.

renewal of the certification process.

////////////////////////////////////////////////

////////////////////////////////////////////////

Support for Event Management and General Assemblies

Public Relations and Press Office

DSEB will support the management and

For a strategic definition of greater speed

organization of the General Assemblies,

and proximity to Liga Portugal’s

During the 2017-18 season it will prepare,

competitions and institutional activities, and the respective information management in digital channels. ////////////////////////////////////////////////

| SEASON 2017-18 |ACTIVITY PLAN | 73

TIMELINE OF MACRO ACTIVITIES

Activity General Projects and Activities Kick-Off 2017-18 Launch of LIGA NOS Boost the LEDMAN LigaPro Promote Taça CTT and Final Four Taça CTT Working Groups and Annual Meetings Development of Business Intelligence Area “Organization and Management in Professional Football” Postgraduate course

Shared Services Centre for Clubs Coordination with international entities (EPFL and WLF) Specific Projects and Activities by Department Administrative and Financial Department Activity planning and budget contrAdministrative and Financial Monitoring

Infrastructure Fund for LEDMAN LigaPro Internal Purchasing Control System Financial Assumptions 2018-19 Financial Restructuring Programme for Clubs 23% VAT campaign Performance Management and Evaluation System (PMES) Training Program 2017-18 Competitions Department Match Scheduling and Sports Calendar ASMF Project Preparation of the New Sports Season Sport 2017-18 Follow-up Technical Commission of Surveys Stadium Inspections Pitch Improvement Awareness Technical Commission of Surveys Stadium Inspections Pitch Improvement Awareness Officials – Recruit, Training

76 |ACTIVITY PLAN| SEASON 2017-18 |

July

August

September October November December

January

February

March

April

May

June

Activity

July

August

September October November December

January

February

March

April

May

June

General Projects and Activities Legal Department Follow-up of Protocols, Contracts and Legal Cases Regulatory Amendments, Bylaws, General Regulation, CO1 Legal Follow-up and Participation of Legislative Amendments Integrity in Football Unit Registration of Contracts and Players Players Wages TRANSFER Marketing and Communication Department Management of Sponsors and Partners Fans’ Program / Portuguese Football Partners Developing the Professional Electronic Football League - the “eTaça” Monthly and Annual Awards Marketing and Promotion of Match Tickets Marketing and Promotional Materials Merchandising Event - 40 Years of Liga Portugal Liga Portugal Website Liga NOS Virtual Liga Portugal CRM System Other Web Promotion Activities Communication Campaigns 2017-18 Charity Events 2017-18 Department of Technology E-League and Smartwatch Interface Design OASS Project Goal Line Technology ASMF Project ISO 27001 Digital Security Official Portuguese Football Statistics SIP Fixed Communications Miscellaneous Support Activities for Other Departments Presidency Support

| SEASON 2017-18 |ACTIVITY PLAN | 77

PROPOSED OPERATING BUDGET

INTRODUCTION / EXECUTIVE SUMMARY On 30 July 2015, as the new Board was

the competencies and responsibilities of

distribution of funds to Liga’s members.

current Board has maintained the rigor

elected, the Liga was confronted with a

this Board and in relation to the 2016-17

On the other hand, we will continue,

of administration and operation initiated

very worrying financial situation. An initial

season, the Liga will achieve a positive

accurately and prudently, to control the

in 2015, while investing in new projects,

diagnosis, carried out by Deloitte,

operational result, in line with the activity

Liga’s spending by investing in the

providing new structures to the Liga and

confirmed that the Liga was on the verge

plan and budget presented for the period,

structure, making it even more relevant

its competitions, and developing strategic

of economic and financial insolvency.

thus highlighting the tendency for the

and adjusted to the new reality desired,

activities in a sustainable way. The Liga’s

Given this fact, during the sports season

Liga’s accounts to show clearly positive

embracing new and bold projects for the

goal is to invest today, stabilize results, and

of 2015-16, the focus of activities aimed to

results and fulfil the objectives of the

satisfaction of our members and Industry.

harvest consistently tomorrow.

ease the concerns and financially

Business Plan presented in 2015 to all Clubs.

From this perspective of financial

restructure the Liga, based on resolve and

For the 2017-18 financial year the budget

stabilization, the budget for 2017-18

hard work, without overlooking the primary

proposal has been fairly balanced to

provides for total revenues of € 15.3 million

objective, the canvassing of sponsors to

allow the Liga to continue its positive track

and expenses of € 13.2 million, which

increase the Liga’s revenue.

record. This business plan also aims to keep

means a positive operating profit of € 2.1

On the other hand, during the sporting

boosting contributions - in compliance with

million. The following graph shows the

season that just ended, hard work was put

the forecast to be executed this sporting

evolution that has been achieved in

in to draw up well-defined and executed

season - to Clubs, meaning a greater

relation to the last four financial years. The

objectives, in constant search of the sustained stability of the Liga at all levels,

Evolution of Liga Portugal’s Income, Expenditure and Operating Profit

but most essentially financial.

(Amounts in thousands of euros; seasons 2013-14 to 2017-18)

The Liga is now on the right track, in a more sustained economic and financial position, implementation of the final objectives set

14 287 13 202

12 263

but still at varying stages in the

15 305

14 673

11 183

11 909

11 806

12 001

9 731

for the end of the four-year period. We affirm that it is the intention of this Board, by the end of its four years of office, to pay off all the retained losses accumulated 2 867

over previous years, which amount to five million euros.

2 287

2 103

In these circumstances, we have drawn up a budget of consolidation for the 2017-18 season and have strong commitment to the continuous improvement of the economic and financial situation of the Liga and, consequently, of its members.

For the second consecutive time, under

80 |ACTIVITY PLAN| SEASON 2017-18 |

! "#$%&#' $ Executed 2013-2014

! "(#) ' $ Executed 2014-2015

Income

Executed 2015-2016

Expenditure

Forecast(*) 2016-2017

Operating Profit

(*) The forecast result for the 2016-17 sport season is effective to the month of April of 2017 and estimated to June of 2017.

Budget 2017-2018

The Liga’s financing structure is divided into income, expenditure and distribution of funds to Clubs. In a schematic form

INCOME

FINANCING MODEL

1. Commercial Income - 70%

1) NOS 2) LEDMAN 3) Olivedesportos 4) RTP 5) Samsung 6) NIKE 7) Lacatoni 8) Guerin 9) Electronic Arts 10) Other Sponsors 11) TV Fees 12) Surveys 13) Certificates / Copies

the Liga presents the following Financing Model:

DISTRIBUTION TO CLUBS 1. Direct Distribution

1) Liga Cup 2) Ledman Commercial Rights 3) B Team Fees 4) Placard 5) Online Bets 6) UEFA Solidarity Fund

EXPENDITURE 1. Structure 2. Organizations and Entities

2. Indirect Distribution (Costs Incurred)

1) Stadium Surveillance Service 2) Anti-Doping Control 3) Ball distribution 4) Equipment Distribution 5) Refereeing 6) Assistants 7) Authorities

2. Associative Income - 30%

1) Registration and Transfers 2) Fines and Protests 3) Associative Fees 4) Identification Cards 5) Placard 6) Other Income

Thus, for the 2017-18 season, the following financing structure is expected:

Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18

INCOME

9 730 836

11 182 623

14 672 875

14 287 326

Associated Income

3 438 769

4 016 137

4 604 351

4 406 763

15 304 760 4 498 590

Business Income

6 292 067

7 166 486

10 068 524

9 880 563

10 806 170

EXPENDITURE

5 006 693

4 965 641

4 946 511

5 028 410

6 015 350

Structure

3 630 213

3 458 164

3 456 360

4 165 000

5 170 950

Organizations and Entities

1 376 480

1 507 477

1 490 151

863 410

DISTRIBUTION

7 256 387

6 943 155

6 859 251

6 972 295

7 186 790

Clubs

2 482 959

1 691 098

2 530 954

2 785 295

3 112 310

Referring

4 572 755

5 034 923

4 141 490

3 911 000

3 694 320

200 673

217 134

186 806

(2 532 244)

(726 173)

2 867 113

Officials RESULT

276 000 2 286 621

844 400

380 160

The operating budget proposal is available in detail at the end of this chapter. The following chapters will briefly review forecasts for income and expenditure.

2 102 620

| SEASON 2017-18 |ACTIVITY PLAN | 81

INCOME The Liga’s income is subdivided into

Evolution of Liga Portugal’s Incomes

commercial income and associative

(Amounts in thousands of euros; seasons 2013-14 to 2017-18)

10 806

income.

10 069

Commercial income refers to all income

9 881

relating to the organization and practice of professional football and its

7 166

competitions, while associated income is

6 292

all income provided for in the charter, the purpose of which is to contribute to the Liga’s expenses.

Compared with the previous four periods,

4 016

4 604

4 499

4 407

3 439

there has been a continuity of both associative income and commercial income. For this sporting season, therefore, commercial incomes are expected to be of around € 10.8 million again, and associative income is around € 4.5 million

Executed 2013-2014

Executed 2014-2015

Associated Income

Executed 2015-2016

Forecast 2016-2017

Budget 2017-2018

Business Income

ASSOCIATIVE INCOME This is the amount generated through the

It should be noted that, in relation to the

registration and transfer of players and

previous season, and as a result of the

other parties, and fines. These make up the

retraction of the competitive environment,

biggest slice of the structure, at about 63% of the Liga’s overall associative income.

On the other hand, the revenue from Placard and Online Betting are taking on

Other 1%

Registration and Transfers 38%

Fines and Protests 25%

season, they will make up about 29% of the Liga’s associative income.

The following distribution of associative earnings is forecast for this sporting season:

82 |ACTIVITY PLAN| SEASON 2017-18 |

which negatively influences the majority of the associative revenues. Conversely, a growth in revenue related to Placard and

growing significance within the income structure. That is, for the next sporting

there are two fewer professional teams,

Online Betting are expected to continue to

B Team Fees 5% Association Fees 2%

increase this sporting season.

Placard and Online Betting 29%

COMMERCIAL INCOME

EXPENDITURE / DISTRIBUTION

Commercial income has a clear predominance on the structuring of the Liga’s total income,

The budget for expenditure and amounts to be distributed to Clubs does not reveal, in

and for the next sporting season will bear a weight of 71%. For this sporting season,

general, any significant changes in comparison to the structure of the previous period.

commercial revenue of €10.8 million is estimated.

Thus, the expenses of the Liga have of four main strands:

In 2017-18 work will be carried out to renegotiate and find new sponsors and / or partners;

• Clubs;

endeavours which have begun previously, and that deserve continuity. The following

• Organizations and Entities;

distribution of commercial income is forecast for this sporting season:

• Refereeing; • Structure.

For the sporting season under analysis, and compared to the previous seasons, the following evolution of the values of expenses and of distribution to the Liga’s Clubs is predicted:

LEDMAN 11%

Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18

EXPENDITURE / DISTRIBUTION

12 263 080

11 908 796

11 805 762

12 000 705

13 202 140

An investment of 25% in structure costs is to be made, mainly due to the implementation of

Oliverdesportos 12%

NOS 43%

new projects and new goals to be achieved that give continuation to efforts made by SAMSUNG 3% Other Sponsorship 5%

associates.

The line of distribution of funds to Clubs shows an increase of around 12%.

For this sporting season, the amounts related to expenditure and the distribution of funds to Clubs show, in percentage terms, the following distribution:

Balls / Equipment 4% RTP 7%

Taça CTT Tickets 3% TV Fees 8%

Other 4%

Structure 42%

Clubs 24%

Organizations and Entities 6% Refereeing 28%

| SEASON 2017-18 |ACTIVITY PLAN | 85

CLUBS After implementing changes to the regulations of the Taça CTT, it was possible to completely simplify and clarify the calculation of the prizes awarded to the Clubs participating in this competition.

The value of the prizes will correspond annually to 75% of the value of the sponsorships obtained within the scope of the commercial exploitation of the competition. It is estimated, for 2017-18, a total prize for the Taça CTT of € 1.5 million.

Liga also foresees the maintenance of support to Clubs in general, relative to expenses incurred with anti-doping control operations, in the scope of professional competitions, and the expenses incurred with the purchase of balls for play. And in the case of Clubs participating in LEDMAN LigaPro, this budget also covers the spending on surveillance in stadiums.

Furthermore, in relation to the values of B Team Fees to be distributed among the LEDMAN LigaPro teams, it is foreseen for this sporting season the maintenance of the amount currently in regulation for B Teams.

Direct Distribution

Budget 2017-18 1 500 000

45 455

Placard

4 239 000

128 455

Online Betting

2 023 000

61 303

UEFA Solidarity Fund

4 000 000

148 148

LEDMAN LigaPro Commercial Rights

243 910

12 196

B Team Fees

250 000

16 667

12 255 910

412 222

TOTAL

Indirect Distribution

Budget 2017-18

Average Value per Club

120 000

8 000

Stadium monitoring service Anti-doping control

113 000

Ball distribution

300 000

7 895

Equipment distribution

175 000

4 605

3 169 410

83 406

Refereeing

average value per xlub, we obtain the following details:

2 974

Assistants

349 910

9 208

Officials

380 160

10 004

4 607 480

126 092

TOTAL

Thus, globally analysing the direct and indirect distribution of funds to xlubs, and estimating an

Average Value per Club

Liga Cup Prizes

TOTAL DISTRIBUTION

In view of the previous seasons, it is

Evolution of the Revenues of the Liga Portugal

expected that the distribution of funds to

(Amounts in thousands of euros; 2013-14 to 2017-18 times)

16 863 390

538 314

3 112

Clubs will follow this evolution:

2 785 2 531

2 483

1 691

Executed 2014-2015

86 |ACTIVITY PLAN| SEASON 2017-18 |

Executed 2015-2016

Budget 2016-2017

Forecast 2016-2017

Budget 2017-2018

ORGANIZATIONS AND ENTITIES

REFEREEING

After the 2016-17 implementation period, the goal of reducing the expenditures under this

Expenses on Refereeing play a considerable role in the structure of the Liga’s total expenditure:

heading is being upheld. Consequently, all the established protocols and agreements remain

approximately 28%. However, for this sports season a slight decrease is expected, mainly due to

in force for the 2017-18 sports season. The entity with the most significant figures under this

a drop in the number of LEDMAN LigaPro matches and the continued adopting of a set of new

heading is the PFF, representing about 62% of the total.

practices to rationalize expenses. Thus, for the next sports season a reduction of 6% is planned

The following breakdown shows the amounts planned to be distributed to agencies and

for this category.

entities for the next period:

Analysing in detail the expenses listed under this heading, we anticipate the following:

Referees equipment 5% Referees other expenses 17%

Players’ Union 28% Portuguese Football Federation 62%

National Coaches Association 2%

Referees -game prizes 65%

Assistants 9%

Support organs 1% Training and development of competitions 3%

European Leagues (EPFL) / World Leagues Forum (WLF) 8%

| SEASON 2017-18 |ACTIVITY PLAN | 89

STRUCTURE It should be noted that, despite the current model of the Executive Board comprising the

Thus, at a structural level, the Liga plans the following distribution of expenses:

President and up to four Executive Directors, only three Executive Directors were appointed in the previous sports season, the fourth appointment did not materialize. However, this appointment is conservatively budgeted for the new sport season.

This budget highlights continued investment in specialized areas, by recruiting specialists, in the quest to improve the Liga’s competences, thus contributing towards a skill set to fulfil the strategic objectives outlined for the sporting season, in a constant bid to improve services

Competitions 12%

provided to members and meeting the needs of sponsors and partners.

We are also, and based on decisions taken by the Liga’s Board, in the final stages of an internal reorganization of services, in a clear convergence of the execution of needs manifested and the required reformulation and mutation of the football industry.

This investment, in terms of human resources, has made it possible to equip the Liga with greater capacities and skills that allow a broader range and quality of services to its members.

It should be noted that the League has invested in young trainees who have had the opportunity to graduate and prove their quality, allowing a regeneration of the organization.

Technology 10%

Legal, Disciplinary and Registration Services 16% Authorities 7%

Administrative and Financial 9% Marketing and Communication 16%

Events 9%

Depreciation 2%

Common charges 8%

Governing Bodies 1%

Presidency Support Office 10%

It should also be noted that, with regards to spending on the Liga’s structure, and within the disciplinary field, the Liga is investing in the Instructor`s Committee based on a projected increase in the number of instructors for 2017-18. This investment clearly seeks to increase the quality of services provided to its members, in particular by increasing the speed of with which disciplinary procedures are resolved.

90 |ACTIVITY PLAN| SEASON 2017-18 |

OPERATIONAL RESULT AND FINAL COMMENTS The expected result for the 2017-18 season amounts to € 2.1 million, thus continuing to reflect

for professional competitions and for all

a clear improvement in the League’s performance and consolidation compared to its recent

Clubs.

past.

In light of the exposure and the fact

This evolution is detailed in the following table:

that the development of economic and

Executed Executed Executed Forecast Budget 2013-14 2014-15 2015-16 2016-17 2017-18

financial conditions is very positive, it is proposed that this budget be approved so

9 730 836

11 182 623

14 672 875

14 287 326

15 304 760

that the Liga’s services can implement it

EXPENDITURE

12 263 080

11 908 796

11 805 762

12 000 705

13 202 140

RESULTADO OPERACIONAL

(2 532 244)

(726 173)

2 867 113

accordingly.

INCOME

2 286 621

2 102 620

The budget proposal is fairly balanced to give continuation to the positive results and increase the distribution of funds to Clubs.

The most important factors in this budget proposal are: • An increase in income of 7%. It is conservatively budgeted and may increase depending on the development of certain ongoing business proceedings; • An increase in the distribution of funds to Clubs of around 12%; • A reduction of expenses on agencies and other entities of around 2%; • Investment in the development of the structure with the revitalization of its human resources and the development of new projects, the following being of greatest relevance: - Consolidation of non-stadium activities in the Final Four; - Gathering statistics for Liga NOS and LEDMAN LigaPro; - Postgraduate Course: in Porto and Lisbon; - Development and maintenance of e-League software and hardware; - Optimization of the value created by digital platforms through their maintenance, updating and integrated promotion.

This investment represents growth of 25%, but at the same time allows its drivers to generate income, organize competitions and / or increase the visibility of competitions.

In compliance with the Business Plan presented by this Board at the beginning of the four-year period, with a first year totally dedicated to the Liga’s economic and financial sustainability, the 2016-17 season proved to be a period of consolidation and financial stability. Thus, the 2017-18 season presents itself as a period of development and implementation of new projects, continuing the structural reorganization and rationalization of costs, with investment in resources and projects that benefit the organization of Professional football and, directly, all its associates. The aim is thus to achieve maturity, with a sustainable Liga, a financially sound financial situation, and is expected to lead to the creation of value

| SEASON 2017-18 |ACTIVITY PLAN | 93

OPERATING BUDGET SUMMARY CHART

OPERATING

BUDGET

Executed Executed Executed Budget Forecast Budget 2013-14 2014-15 2015-16 2016-17 2016-17 2017-18

1 INCOME

1.1 Associative Income

3 438 769

4 016 137

4 604 351

4 568 360

4 406 763

4 498 590

1.2 Commercial Income

6 292 067

7 166 486

10 068 524

10 714 056

9 880 563

10 806 170

1.3 TOTAL INCOME

9 730 836

11 182 623

14 672 875

15 282 416

14 287 326

15 304 760

2.1.1 Liga Cup - Awards

677 664

113 822

756 006

1 522 219

1 522 212

1 500 000

2.1.2 Liga Cup - Operating Expenses

301 544

393 941

432 133

1 154 561

473 559

550 000

2.1.3 Stadium monitoring service

142 086

165 011

155 618

145 110

115 000

120 000

54 788

53 407

38 454

35 204

43 000

35 400

2.1.5 Anti-doping control

108 048

106 832

100 923

94 814

108 200

113 000

2.1.6 Ball distribution

472 829

558 085

524 121

450 000

5 031

300 000

2.1.7 Distribution of B Team Fees

250 000

300 000

449 999

250 000

250 000

250 000

2.1.8 Distribution of Commercial Rights

476 000

73 700

268 293

268 293

243 910

2 EXPENDITURE 2.1 Clubs

2.1.4 Official Ticketing Service

2.1.9 Total (1)

-

2 482 959

1 691 098

2 530 954

3 920 200

2 785 295

3 112 310

1 116 915

1 222 160

1 222 138

547 997

536 960

522 000

168 787

181 659

196 761

244 434

251 000

239 000

2.2.3 National Coaches Association

19 000

14 400

14 400

14 400

14 400

14 400

2.2.4 European Leagues (EPFL) / World Leagues Forum (WLF)

54 978

55 658

56 853

60 000

61 050

2.2.5

16 800

33 600

1 376 480

1 507 477

1 490 151

866 832

863 410

844 400

2.2 Organizations and entities

2.2.1 Portuguese Football Federation 2.2.2 Players’ Union

Portuguese Association of Football Referees

2.2.6 Total (2)

-

-

-

69 000

-

2.3 Refereeing

2.3.1 Referees – match prizes

2 905 426

3 286 811

2 798 859

2 562 599

2 600 000

2 405 870

2.3.2 Referees - other expenses

675 119

789 987

651 114

590 275

628 000

617 180

2.3.3 Referees - equipment

200 444

270 975

175 579

175 000

175 000

175 000

2.3.4 Supporting bodies

199 815

123 041

51 078

6 930

53 000

53 980

2.3.5 Training and development of competitions

249 872

183 262

87 791

47 000

75 000

92 380

2.3.6 Assistants

342 080

380 848

377 069

351 694

380 000

349 910

4 572 755

5 034 923

4 141 490

3 733 498

3 911 000

3 694 320

2.4.1 Governing Bodies

142 324

225 470

194 281

110 000

51 000

68 000

2.4.2 Presidency Support Office

375 793

201 168

558 404

529 000

561 000

560 950

2.4.3 Marketing and Communication

395 279

291 772

613 565

770 497

625 000

913 030

2.4.4 Administrative and Financial

271 951

285 405

400 300

422 000

330 000

495 710

2.4.5 Technology

272 206

227 567

245 300

361 000

540 000

554 600

2.4.6 Competitions

388 629

435 138

438 026

712 000

640 000

669 410

2.4.7 Legal, Disciplinary and Registration Services

465 162

521 515

401 757

643 000

847 000

868 240

2.4.8 Authorities

200 673

217 134

186 806

228 000

276 000

380 160

42 396

53 379

115 051

348 700

177 000

496 690

118 160

111 688

68 116

72 000

84 000

90 000

1 158 315

1 105 063

421 559

380 000

310 000

454 320

2.3.7 Total (3)

2.4 Structure

2.4.9 Events 2.4.10 Depreciation 2.4.11 Common charges 2.4.12 Total (4)

2.5 TOTAL EXPENDITURE (1+2+3+4) 3 OPERATING SUMMARY

94 |ACTIVITY PLAN| SEASON 2017-18 |

3 830 886

3 675 297

3 643 166

4 576 197

4 441 000

5 551 110

12 263 080

11 908 796

11 805 762

13 096 726

12 000 705

13 202 140

(2 532 244)

(726 173)

2 867 113

2 185 690

2 286 621

2 102 620

OPERATING BUDGET PER COMPETITON

Liga NOS

LEDMAN LigaPro

Taça CTT

TOTAL

INCOME Associations:

Liga NOS

LEDMAN LigaPro

Taça CTT

TOTAL

EXPENDITURE 2 714 613

1 703 977

80 000

4 498 590

223 100

837 010

2 052 200

3 112 310

Association Fees

64 650

26 940

-

91 590

League Cup - Awards

-

-

1 500 000

1 500 000

ID Cards

12 721

7 879

-

20 600

League Cup - Operating Expenses

-

-

550 000

550 000

823 684

216 316

80 000

1 120 000

Stadium monitoring service

-

120 000

-

120 000

1 190 000

510 000

-

1 700 000

Official Ticketing Service

17 100

16 100

2 200

35 400

-

250 000

-

250 000

Anti-doping control

75 000

38 000

-

113 000

Placard

416 842

463 158

-

880 000

Ball distribution

131 000

169 000

-

300 000

Online Betting

198 947

221 053

-

420 000

Distribution of B Team Fees

-

250 000

-

250 000

Capital Lease

6 821

7 579

-

14 400

Distribution of Commercial Rights

-

243 910

-

243 910

947

1 053

-

2 000

Organizations and entities

626 706

216 194

1 500

844 400

6 306 096

2 176 284

2 323 790

10 806 170

Portuguese Football Federation

364 691

157 309

-

522 000

96 471

107 189

-

203 660

Players’ Union

203 700

33 800

1 500

239 000

4 600 000

-

-

4 600 000

10 069

4 331

-

14 400

2 842

3 158

-

6 000

European Leagues (EPFL) / World Leagues Forum (WLF) 48 247

20 753

-

69 000

Ledman

-

1 233 750

-

1 233 750

-

-

-

-

Lacatoni

175 000

-

-

175 000

Refereeing

1 779 952

1 644 164

270 205

3 694 320

NIKE

Referees - prizes match

1 211 550

1 010 430

183 890

2 405 870

261 945

312 646

42 589

617 180

Referees - equipment

85 299

76 591

13 111

175 000

Supporting bodies

26 311

23 625

4 044

53 980

Training and development of competitions

45 028

40 431

6 921

92 380

Assistants

149 819

180 441

19 650

349 910

Structure

3 767 709

1 746 200

37 200

5 551 110

47 547

20 453

-

68 000

Fines and Protests Subscriptions and Transfers B Team Fees

Interest Obtained Commercial: Guerin NOS Electronic Arts

Clubs

National Coaches Association Portuguese Football Referees Association

131 000

169 000

-

300 000

Olivedesportos

-

-

1 300 000

1 300 000

Sagres

-

-

-

-

RTP

-

-

700 000

700 000

4 737

5 263

-

10 000

Samsung

153 947

171 053

-

325 000

Quota TV

782 000

92 150

-

874 150

237

263

-

500

7 742

11 158

-

18 900

Presidency Support Office

392 231

168 719

-

560 950

22 000

16 500

3 400

41 900

Marketing and Communication

637 132

270 398

5 500

913 030

-

-

320 390

320 390

Financial and administrative

346 614

149 096

-

495 710

14 211

15 789

-

30 000

Technology

387 791

166 809

-

554 600

236 842

263 158

-

500 000

Competitions

412 139

254 031

3 241

669 410

79 067

87 853

-

166 920

Legal, Disciplinary and Registration Services

607 097

261 143

-

868 240

Other Income

-

-

-

-

Authorities

198 836

152 865

28 459

380 160

TOTAL INCOME

9 020 709

3 880 261

2 403 790

15 304 760

Events

357 719

138 971

-

496 690

62 930

27 070

-

90 000

317 673

136 647

-

454 320

TOTAL EXPENSES

6 397 468

4 443 567

2 361 105

RESULT

2 623 241

(563 306)

42 685

Cosmos

Certifications / Copies Inspections Official delivery of ticketing League Cup Tickets SABSEG Other Sponsorships Postgraduate studies

Referees - other expenses

Governing Bodies

Depreciation Common charges

13 202 140 2 102 620

| SEASON 2017-18 |ACTIVITY PLAN | 95

PPFL ANNUAL RESULTS / 2017-18 ANNUAL INCOME

Amount €

Associative Income

4 498 590

Commercial Income

10 806 170

ANNUAL RESULTS LIGA NOS / 2017-18

ANNUAL EXPENSES

Amount €

On Clubs

3 112 310

On Organizations and Entities

844 400

Refereeing Charges

3 694 320

Structure Expenses

5 551 100

ANNUAL INCOME

Amount €

ANNUAL EXPENSES

Amount €

Associative Income

2 714 613

On Clubs

Commercial Income

6 306 096

On Organizations and Entities

223 100 626 706

Refereeing Charges

1 779 952

Structure Expenses

3 767 709

10 000 000

18 000 000

9 020 709 16 000 000

9 000 000

15 304 760

14 000 000

8 000 000

13 202 140

7 000 000

6 397 468

12 000 000 6 000 000

10 000 000 5 000 000

8 000 000 4 000 000

6 000 000

3 000 000

4 000 000

2 000 000

2 000 000

0

1 000 000

0

Income

Expenses

PERCENTAGE OF EXPENDITURE

Income

Expenses

PERCENTAGE OF EXPENDITURE 86%

71%

Montante SUMMARY

Montante SUMMARY

Total Annual Income

15 304 760

Total de Rendimento Anual

9 020 709

Total Annual Expenses

13 202 140

Total de Despesas Anuais

6 397 468

BALANCE

96 |ACTIVITY PLAN| SEASON 2017-18 |

2 102 620

BALANCE

2 623 241

ANNUAL RESULTS LEDMAN LIGAPRO / 2017-18 ANNUAL INCOME

Amount €

DESPESAS ANUAIS

ANNUAL RESULTS TAÇA CTT / 2017-18 ANNUAL INCOME

Amount €

Associative Income

1 703 977

On Clubs

837 010

Associative Income

Commercial Income

2 176 284

On Organizations and Entities

216 194

Commercial Income

Other

0€

80 000 2 323 790

DESPESAS ANUAIS

Amount €

On Clubs

2 052 200

On Organizations and Entities

Refereeing Charges

1 644 164

Refereeing Charges

Structure Expenses

1 746 200

Structure Expenses

1500 270 205 37 200

3 000 000

5 000 000

4 443 567

4 500 000

4 000 000

Amount €

3 880 261

2 500 000

2 403 790

2 361 105

Income

Expenses

3 500 000

2 000 000 3 000 000

2 500 000

1 500 000

2 000 000

1 000 000

1 500 000

1 000 000

500 000

500 000

0

Income

Expenses

0

PERCENTAGE OF EXPENDITURE

PERCENTAGE OF EXPENDITURE 115%

98%

Montante SUMMARY

Montante SUMMARY

Total de Rendimento Anual

3 880 261

Total de Rendimento Anual

2 403 790

Total de Despesas Anuais

4 443 567

Total de Despesas Anuais

2 361 105

BALANCE

(563 306)

BALANCE

42 685

| SEASON 2017-18 |ACTIVITY PLAN | 97

CASH-FLOW BUDGET PROPOSAL 2017-18

Analysis of a cash-flow’s plan for the next

next season, given the planned

Plan provided the Liga with a significant

made it impossible to achieve this

sporting season should be done from the

implementations and an increase on

economic advantage in the form of a

objective, since until the end of the sports

perspective of the critical cash-flow

receivables of 10%. With these changes,

reduction of default interest,

season payments will be made for this plan

situation afflicting the Liga when the

the cash-flow should be improved by more

compensatory interest and procedural

in the total amount of €518,000. However,

current Board of Directors took over, when

than 260% over the period.

costs, totalling €519,000, which will have an

we foresee that, in the 2017-18 sports

it had a deficit of €2 million.

It is also important to highlight the

impact on future economic results.

season, this goal will finally be achieved,

The last two sporting seasons were

adhesion of the Liga to the Special Plan

Thus, although it was foreseen that in

with the Liga entering a clear course of

dedicated to the financial restructuring

for the Reduction of State Debt (PERES),

the 2016-17 sports season the Liga would

positive cash-flow outcomes.

of the Liga, through rigorous work and

approved by Decree-Law no. 67/2016, of

reverse the cash-flow’s deficit, this did not

debt renegotiation, and calling upon the

3 November, in the form of 36 instalments,

materialize since relevant decisions were

involvement of all partners to make this

including all tax foreclosure processes thus

taken by the Board, namely the said

recovery feasible.

far in the plan. Signing up to the Special

adhesion to the PERES benefit plan, which

Since 2015, fundamental agreements have been reached on the Liga’s financial sustainability, namely with the: • Portuguese Football Federation,

%!!!!

Evolution of the Origins and Applications of Funds

28 032 26 431

(Amounts in thousands of euro, season 2015-16 to 2018-19) 23 344

whose debt amounted to €2.6 million, reaching a payment agreement

$"!!!

26 393

25 231

23 014 $!!!!

of 48 monthly instalments, which means that by the end of the mandate, 75%

15 028

of the debt will be paid off;

#"!!!

14 435

• Professional Football Players’ Union, whose debt was of more than €600,000,

#!!!!

also with whom 48 monthly repayment instalments were negotiated;

"!!!

• Escrow Account, whose debt

592

amounted to €850,000, and it is expected that by July 2018 it will be fully regularized.

As a result of the financial restructuring carried out over the last two sports seasons, with the conclusion of several

-1 342

!

!

2015-16

Starting Point RECEIVABLES

-772

!

2016-17 PAYMENTS

1 639

668

!

-2 054

2 307

1 200

330

2017-18

CASH-FLOW AT THE TIME

ACUMULATED RESULTS

restructurings, payment agreements, and careful management, we were able to fulfil all commitments and also generate liquidity for the Liga’s current activity.

A rise in revenue of 13% is forecast for the

100 |ACTIVITY PLAN| SEASON 2017-18 |

HEADINGS

Starting Point

2015-16

2016-17

2017-18

2018-19

RECEIVABLES

15 028

23 344

26 431

28 032

PAYMENTS

14 435

23 014

25 231

26 393

CASH-FLOW AT THE TIME

592

330

1 200

1 639

(1 342)

(772)

668

2 307

ACUMULATED RESULTS

(2 054)

The cash-flow plan for the 2017-18 season is therefore one of consolidation and

HEADINGS

RECEIVABLES FROM: Clubs

4 766 471

4 240 000

NOS

4 600 000

4 600 000

4 600 000

4 600 000

4 830 000

Ledman

500 000

1 200 000

1 200 000

1 233 750

1 233 750

commitment to the continuous improvement of the Liga’s financial situation, which will allow it for the first time to achieve positive cumulative results.

Executed Budget Forecast Budget Budget 2015-16 2016-17 2016-17 2017-18 2018-19 4 221 909

4 100 000

4 100 000

Sponsors

Samsung

399 750

430 500

504 936

400 000

400 000

Closed Channels

1 426 800

1 537 500

1 537 500

1 599 000

2 000 000

The cash-flow plan that the Liga’s Board

Open channels

1 230 000

984 000

686 000

686 000

1 000 000

presents in proposal form for this time

Other Sponsors

0

36 900

0

36 900

36 900

is the following:

Sagres 246 000 0 0 0

New Sponsors

0

500 000

1 670 207

0

500 000

1 000 000

Other Receivables

Placard

3 230 000

4 234 212

4 986 950

5 800 000

Online Betting

1 452 941

2 380 000

2 380 000

B Team Fees

250 000

250 000

250 000

UEFA Solidarity Fund

4 119 950

4 000 000

4 000 000 206 000 €

Pós-Graduação

0

77 000

120 314

206 000

Postgraduate studies

159 984

1 100 000

169 717

395 000

395 000

State

13 721

1 037 000

380 000

Other Receipts

4 305

12 800

232 763

20 000

20 000

TOTAL RECEIPTS

15 027 516

17 948 700

23 343 963

26 430 600 €

28 031 650

Service Providers

4 044 325

2 780 000

3 348 710

3 800 000

3 800 000

Refereeing and Officials

3 640 721

3 100 000

3 108 537

3 110 000

3 110 000

P.F.F. (Protocol)

366 667

400 000

400 000

400 000

400 000

P.F.F. (agreement)

0

660 000

713 978

659 100

659 100

P.F.F. (registrations)

629 459

280 000

133 371

122 000

122 000

PFPU

0

300 000

232 885

287 000

287 000

PFPU (agreement)

47 447

150 000

149 068

136 800

136 800

Staff

755 474

1 015 000

990 086

1 335 000

1 400 000

Stateo

1 555 329

1 600 000

2 084 320

2 100 000

2 100 000

European Leagues (EPFL) / World Leagues Forum (WLF)

27 300

90 000

96 036

69 000

70 000

League Cup

1 178 386

2 560 000

1 992 444

1 845 000

2 250 000

Placard

1 245 237

PAYMENTS TO:

2 920 000

3 652 310

4 239 000

4 930 000

Online Betting

1 227 351

2 023 000

2 023 000

B Team Fees

250 000

250 000

250 000

Distribution of Commercial Rights

326 250

300 000

300 000

300 000

UEFA Solidarity Fund

3 991 202

4 000 000

4 000 000 154 000

75 000

Postgraduate Courses

47 001

154 000

Other Payments

869 960

300 000

296 955

401 000

401 000

TOTAL PAYMENTS

14 435 307

16 481 250

23 014 254

25 230 900

26 392 900

Net income

592 209

1 467 450

329 709

1 199 700

1 638 750

Start Balance for the Period

1 012 837

1 605 046

1 605 046

1 934 756

3 134 456

Ending Balance for the Period

1 605 046

3 072 496

1 934 756

3 134 456

4 773 206

120 000

240 000

240 000

240 000

240 000

592 209

1 467 450

329 709

1 199 700

1 638 750

(1 341 54 9)

365 901

(771 840)

667 860

2 306 610

Availabilities:

Payments made:

(2 053 758)

Pledged Current Account SUM

(2 053 758)

CASH-FLOW OF THE PERIOD ACUMULATED RESULTS

(2 053 758)

| SEASON 2017-18 |ACTIVITY PLAN | 101

APPENDIX

ORGANIZATION OF THE LIGA AND GOVERNING BODIES / 2017-18 STRATEGIC / FUNCTIONAL ORGANIZATION OF THE PPFL STRATEGIC ROLES

LIGA PRESIDENT

FPF

SL BENFICA

FC PORTO

SPORTING CP

CD FEIRENSE

GD CHAVES

FC FAMALICÃO

CF UNIÃO MADEIRA

AC VISEU

LIGA PRESIDENT

BOARD PRESIDENT’S PUBLIC RELATIONS

PRESIDENT’S PRESS ADVISORS

SECRETÁRIO GERAL

EXECUTIVE BOARD

MARKETING EXECUTIVE BOARD

DEPARTMENTS

COMMUNICATION

MARKETING AND EVENTS

COMPETITIONS EXECUTIVE BOARD

TECHNOLOGY

ANEXOS

COMPETITIONS

LEGAL EXECUTIVE BOARD

FINANCE

CONTRACTS REGISTRATION

LEGAL

Also forming part of the Liga’s Governing Bodies are the General Assembly Board, the Fiscal Council and the Jurisdictional Council.

GENERAL ASSEMBLY

JURISDICTIONAL COUNCIL

Also Designated:

President: Dr. Fernando Mário Garcez Borges Costa

President: Judge Conselor Américo Joaquim Pires Esteves

INSTRUCTORS’ COMMITEE:

Vice-President: Dr. Alberto Santos

Members: Dr. Paulo Rafael Falcão Moreira Lopes

Prof. Dra. Cláudia Viana, President

Secretary: Dr. Carlos Vasconcelos

Members: Dr. João Orlando Vieira de Carvalho

Dr. Rogério Oliveira

Secretary: Dr. Rui Pedro Neves da Costa Azevedo

Members: Dr. Brito António Rodrigues Salvador

Dr. Bruno Sampaio

SUPERVISORY BOARD

Members: Dr. Gonçalo de Almeida Correia da Silva

Dr. Sérgio Rola

President: Dr. Carlos de Jesus Pinto de Carvalho

Members: Dr. Francisco Sá Carneiro Sampaio

AUDIT COMMITTEE

Vice-President: Prof. Doutor Fernando José Oliveira

Members: Dr. José Paulo Fardilha Gomes da Silva

President: Dr. José Bento,

Voting Member: Dr. António Gerardo Pinheiro de Oliveira

Members: Dr. Paulo Sérgio Sousa e Santos Moreira Fernandes

Dr. Manuel Pires de Matos, PPFL

Voting Member: Dr. Paulo Fernando Pimenta Machado

Members: Dr. João Manuel do Nascimento Faria Gayo

Dr. José Maria Montenegro, FPF

Member: Dr. Filipe Pato Veiga de Oliveira

Members: Dra. Maria João Ramos Monteiro Soares Ribeiro

Dr. Tiago Rodrigues Bastos, PFPU

Substitute: Dr. José Carlos Faria Matos

Voting Member: Dr. Pedro Miguel Neves de Sousa

Dr. Rui Andrade, NAFC

104 |ACTIVITY PLAN| SEASON 2017-18 |

PRESIDENCY SUPPORT

STATUTES AND REGULATIONS

MAIN CONTACTS

RECOMMENDED CONTACTS:

The Statutes of Liga Portugal and its Regula-

Liga Portugal‘s services are open weekdays

GENERAL:

MARKETING DEPARTMENT:

tions are available for consultation in full on

from 9am to 7pm

E: geral@ligaportugal.pt

E: marketing@ligaportugal.pt

the Liga Portugal website:

LIGA PORTUGAL HEADQUARTERS:

www.Ligaportugal.pt:

A: Rua da Constituição,

FINANCIAL DEPARTMENT:

COMMUNICATION DEPARTMENT:

• Statutes of Liga Portugal;

nº 2555 - 4250-173 PORTO

E: financeiro@ligaportugal.pt

E: comunicao@ligaportugal.pt

• General Regulations;

T: 22 834 87 40

E: recursos.humanos@ligaportugal.pt

• Competition Regulations;

F: 22 834 87 56

• Refereeing Rules;

GPS: 41° 9’ 53.315” N 8° 37’ 41.219” W

COMPETITIONS DEPARTMENT:

• Disciplinary Regulations

LISBON OFFICE:

E: competicoes@ligaportugal.pt

TECHNOLOGY DEPARTMENT:

A: Rua Castilho,

106 |ACTIVITY PLAN| SEASON 2017-18 |

E: tecnologia@ligaportugal.pt DSEB AND PROTOCOL:

n.º 13 D, 6º A - 1250-066 LISBOA

LEGAL DEPARTMENT:

E: dade@ligaportugal.pt

GPS: 38° 43’ 16.176” N 9° 9’ 0.547” W

E: juridico@ligaportugal.pt

E: protocolo@li ortugal.pt

Rua da Constituição 2555 4250-173 PORTO

T: +351 228 348 740 www.ligaportugal.pt