Process Notebook

rocess

Book

2019

Lifu Zhao

CONTENT

03

11

Building awareness Introduction

04

Procress

06

Final design

08

Analyis

10

Discovering the relationship Introduction

12

Procress

14

Final design

16

Analyis

18

19 27

Leveraging life intentions Introduction

20

Procress

22

Final design

24

Analyis

26

Contacts Introduction

28

Business card & Rsume

30

Class intentions

32

Gallery exhibit

34

3

Building awareness

“ Water is life’s matter and matrix, mother and medium. There is no life without water.”

Albert Szent-Györgyi

Bu g

in ild ar Aw s es en

Introduction

Project 1

Visual Storytelling Design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. Collect information (see questions below) about them in order to interpret and transform your research into a compelling design using abstract pattern development, storytelling, poetry, quotes, lyrics, etc.

Format A

B

C

D

E

F

G

H 4 inch

D

backsideb

Brief emphasis will be placed upon original concept development and the exploration of diverse processes, techniques, and methods (photography, screen printing, xerography…) you will be expected to experiment and explore, thereby expanding on your visualizing skills.

4 inch

H

backside

C

acksideb

G

backsideb

B

acksideb

F

acksideb

A

ackside

E

ackside

4 inch

Final format: 4”x 4” folded; 4”x 32” flat

4 inch

4

BUILDING AWARENESS PROCRESS

Building awareness

INTRODUCT

5

Questions to be answered 1. Tell me a memorable experience around water from your life.

2. What is your relationship to nature?

3. What is your favorite ocean animal?

Why? 4. What is your favorite color? Why? 5. What is your favorite landscape?

Why? 6. What makes you feel connected with the world?

7. What are you passionate about?

8. Who is your favorite writer/poet/songwriter/designer? Why? 9. What does flow mean to you?

10. How is water meaningful in your life?

01

Memorable Experience from Water The sound of sea wave makes me feel very peaceful when I walk on the beach with my family.

02

Relationship to Nature I am a part of nature, and I can't survive without nature.

Procress

03

My favorite animal is jellyfish because it is beautiful under the selected lighting.

I love traveling with my family.

04

08

Favorite Ocean Animal

Favorite Color

07 Passion

Favorite Writer

My favorite color is green because green represents natural and makes me feel relaxing.

My favorite writer is Milton because I like his unique design style.

05

My favorite landscape is rainforest because the rainforest reminds me of fresh air, creek, and life.

09

The flow means energy or power to me.

06

10

Favorite Landscape

Connection with the World Communication and traveling make me feel connected with the world.

Meaning of Flow

Water Meaningful in Life

Water is life, and it is the most important thing in my life that I can't live without it.

6

7

Building awareness

Final Design Sketch

Process

Process

Final front

Final Back

Final design

8

9

Building awareness

Analysis What Works?

The visual language revolves around three keywords from the interview that defines the interviewee’s personality: landscape, culture, and origin, while the landscape is a visual avatar for the interviewee, Chinese culture being his background and origin being a continuous behavior and movement throughout his life.

While there is quite a lot of graphical elements, the visuals manage to be organized well thanks to the order of layering, and the play of contrast. The repeated patterns and shapes keep the reading experience flow smoothly from left to right and ensure each panel has something interesting to explore.

Front

What Does Not Work?

The craftsmanship of the landscape needs to work on. The size and shape of the text can be possibly explored more.

Back

Analyis

What Did I Learn?

I utilized pattern and Chinese letter effects with Illustrator to create an engaging and immersive narrative. The biggest challenge is to find a proper representation of the interviewee’s personality and after a few types of research, I decided to create a Chinese letter combine with the flow of water.

10

11

Discovering the relationship

“ How can I design experiences with

life so we connect our hearts to the flow of creativity?”

Lifu Zhao

een

w bet hip ons ence lati ri e re xpe ne g th erin huma d cov Dis ign an des

Introduction

Project 2

Brief

Format

Creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. The sea change design process helped to define your calling and its embedded meaning.

Now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning, and understanding to the viewer. Stay away from literal translation and use metaphors and storytelling for your design. Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques, and methods. you will be expected to experiment and explore, thereby expanding on your visualizing skills.

22 inch

28 inch 22”x 28” MINIMUM final size 1st level of information: your calling 2nd level of information: calendar

12

DESIGN & HUMAN EXPERIENCE

Discovering the relationship

DISCOVERING THE RELATIONSHIP BETWEEN

13

Goal Visualize a highly abstract idea that source from your growing awareness of the deeper aspects of yourself in your own personal voice by exploring design elements, typography, and diverse processes: eg drawing, photography, xerography, abstraction, typography, collage, textures, sculpture, different types of materials: paper, fabric, vellum, cardboard, metal, wood, foil‌

01

Harmonic pattern The harmonic pattern I am using in my poster design is spiral. It is the curves of life and one of nature’s most dynamically proportionate message.

02

Typography The typography I am using in my poster design is Superclarendon. I have using the Superclarendon because it has plain and sturdy nature, strong bracketed serifs, and vertical stress.

Procress

03

Design experiences Experience design focus placed on the quality of my experience.

Color

07

Design pattern

The design pattern I am using in my design is ocean waves because the city I was born is near the ocean like the bay area and I have a lot of experience with ocean waves.

08

Design & human experience

The two main colors I am using in my design are blue and red.

I combine my design and human experience in my poster design.

05

09

Tools

Flow of creativity

The tools I am use in my design are photoshop and illusator.

The flow of creativity is to catch watcher attention.

06

10

Connection with the heart Find my deep meaning of design to myself.

Chinese zodiac

The Chinese zodiac is part of my culture and is a classification scheme that assigns an animal Its reputed attributes to each year in a repeating 12-year cycle and I am use to represents the calendar.

14

15

Discovering the relationship

Final Design

+

VS

Final design

16

17

Discovering the relationship

Analysis What Works?

What Does Not Work?

The pattern I choose for this poster design is ocean waves. I define it as something repeats itself over and over, and changes a small bit with each iteration, and all into the center. The focal point of my intention is experiences, hearts, and flowing creativity.

The contrast of the text can be possibly pushed more. The type needs more refinement in integration.

I take the graphic style here and transform it into a big pattern of interwinding colors, and break it into Chinese zodiac. The giant circular void in the middle creates a central focal point that invites viewers to rest and meditate.

The font I use for the calendar is Superclarendon, which goes well with the energy of the shapes.

Analyis

What Did I Learn?

This project again utilizes a lot of special effects which take a lot of computer power. My laptop actually crashed a few times in the process and I had to restart.

A lot of time was spent on saving, loading and restarting. I also went through lengthy research, trying to find a fitting visual language for the idea.

18

19

Leveraging life intentions

“ How can we raise awareness about plastic consumption to inspire our community to take action in protecting our marine ecosystem?�

Lev

ecopure

to s in

tion

n nte

fe i

g li gin

era nal

atio

niz

a org ns

ntio inte

Introduction

Project 3

Problem statement

Each group member chooses a role:

Entrepreneurship and branding, purpose, identity, web appearance and artifact.

Recorder (takes notes of all discussion happening within group, as well as during critiques and feedback sessions).

Format

Materials Manager (collects, prepares, and uploads all required pdfs onto Canvas for the group; go-to person for all material/file related issues; ensures all group members have access to all files).

11x17 booklet wire bound with the following 8 pages: 17 inch

coverb page 1

map page 2

isolation page 4

artifact page 6

ack page 8

brandmark page 3

homepage page 5

story page 7

11 inch

Reporter (reports out for the whole group in review sessions; voice of the group).

Facilitator (ensures smooth interactions between group members; go-to person if problems arise; internal communicator for all aspects of the project).

Timekeeper (sets up schedule for in class work as well as out of class work; time manager for group to keep all members on task; breaking up available class time into productive sessions for brainstorming and reviewing).

20

21

Leveraging life intentions

Goal

LEVERAGING

LIFE

INTO

Design the intention and the brand for a fictitious non-profit organization that engages in the field of water: . water literacy (education) . water & social justice / gender equality . water & culture / appreciation / art / imagination . water & ecology / biodiversity / environment / climate change

01 Ecopure

Our organization is dedicated to raising awareness through educating the public about plastic pollution. By taking action, we hope to change the global outlook on plastic consumption.

02

Artifact

The artifact I am doing is a large scale poster places in spaces that are high in consumer traffice.

Procress

Education

03

Tools

07

The poster it educates about the invisible connection between our plastic consumption and the effects on the marine ecosystem and invites us to take action.

I use scientific research, photography and illustration to inform about the harm of single use plastic.

Consumers

04

Typography

The poster speaks to and spans across generations of consumers of plastic. This includes anyone who uses plastics on a daily, weekly, or monthly basis.

The typography I am using in my poster design is Avenir. I have using the Avenir because it took the circle as a basis and relation to our logo.

Color

05

Location

The two main colors I am using in my design are blue and green.

Displayed in public places like subway, train stations, bus stops, airports, etc.

Turtles

06

Intention

Turtle are the main ocean animal I am use in my poster design because research suggests that 52% of the world’s turtles have eaten plastic waste.

How can Ecopure raise awareness about plastic consumption to inspire our community to take action in protecting our marine ecosystem?

08 09 10

22

23

Leveraging life intentions

Final Design

vs

Final design

24

25

Leveraging life intentions

Analysis What Works?

The objective of this group project is to visualize several designs in different media with a cohesive visual language.

By utilizing the shape of the bounding box of the logo and a set of color palettes, the artifact poster to tell a continuous story throughout.

The logo works well. The content map is engaging and informative and has improved a lot. The website has nice details and is thoughtfully laid out, the ripple story is well organized and the icons look good, and the artifact is intriguing and works well at this scale.

What Does Not Work?

Each member of the group has his/her own visual style. The differentiation is visible in the details.

What Does Not Work?

I learning about collaboration and cohesiveness. Also, I learned attention to detail and the connection between form and meaning.

Analyis

26

Contacts

“No road is long with good company.”

nta

cts

Turkish Proverb

Co

27

Introduction

Project 4

Format

0.125 inch

Bleeds The background and noncritical elements of a design should extend to this line.

Trim Line

3.5 x 2 inch

The final size of the file and the line to which the printed card will be cut.

Safe Zone

0.125 inch

Any text, logos or content placed in this area is entirely safe.

11 11 inch inch

8.5 inch

28

29

Contacts

Business card & Resume

Lifu Zhao

Lifu Zhao

lifuzhao9@gmail.com https://lifuzhao9.wixsite.com/website 510-516-8627

https://lifuzhao9.wixsite.com/website

Business card & resume

create the memories lifuzhao9.wixsite lifuzhao9@gmail.com 510-516-8627 Critical thinker Problem solver Team player

objective

freelance experience

Lifu Zhao

graphic designer

Seeking opportunities where I can utilize my design skills as well as be able to learn and grow with the team.

Poster Design

Happy Valley art school

April 2019 - May 2019 Designed and produces summer camp poster for Happy Velly Art School.

Flyer design

Happy Valley art school

January 2018 - February 2018 Designed and produces summer camp flyer for Happy Velly Art School.

CertiďŹ cate Design Ohlone College

April 2017 - May 2017 Designed and produces certificate awards for Multimedia and Graphic Arts Festival.

softwares Adobe: Illustrator Photoshop InDesign Lightroom After Effects

education

B.A Design Studies, Graphic Design

San JosĂŠ State University

April 2017 - May 2017 experience

San Jose,CA GPA:3.2

Supply Chain Leader Lemon Box

May 2019 - Present Develop and maintain various supply chain plans.

Other: Fusion 360 Keynote Microsoft Office

Package Handler Assistant

Ontrac

September 2016 - April 2019 Sort packages according to destination by sort code.

Test Technician

Best Usa Logistics Inc

September 2013 - May 2016 Responsible for product testing. honors and awards

2nd prize in the Category of Vector Illustraion Ohlone Multimedia and Graphic Arts

May 2017 3rd prize in the Category of Branding Ohlone Multimedia and Graphic Arts

May 2017 exhibitions

BA Senior Show

Introduction to Typography

San Jose State University

San Jose State University

December 2019

November 2017

Image & Idea

Graphic Arts Festiva

San Jose State University

Ohlone College

December 2018

May 2017

30

31

Contacts

Alfonso, Nicole

Gray, Emily

Bruni, Josh

Jubelius, Ben

Castellanos Rojas, Viri

Koon, Jessica

Comcai, Nina

Manansala, Catelyn

Corbin, Roxanne

Maya, Issac

How can I design transformations with nature to embrace our inner light? christinenalfonso@gmail.com

How do I create influential stories to make people smile and find a 3rd path? jbveraeq1@gmail.com

How can I nurture mindful connections with nature so we radiate hope? viridiana_castellanos@yahoo.com

How can I nurture vulnerability to guide humanity into a space of worthiness and belonging? nina.comcai@gmail.com

How can I inspire courage in my generation so we stand up and create a movement of empathy? emagray@ymail.com

How can I share transformational insights with the world so we can courageously embrace hope and safeguard all life? ben.jubelius@sjsu.edu

How can I illuminate courage with my community so we discover our wholeness? jessicakoon8898@gmail.com

How can I inspire vulnerability within humanity so that we can shine from our authentic selves with the universe? catelynanne@gmail.com

How can I empower healthy connections within my divine family to experience graceful compassion? rox.corbin@gmail.com

How do I form delightful maneuvers in my community so we venture forward in our lifetime? issac.maya@gmail.com

Fram, Pearla

Nguyen, Duc

Gonzales, Adam

Phu, Kaylyn

How can I initiate illuminating connections in humanity to guide our discovery of purpose? pearla.fram1997@gmail.com

How do I serve my community with creative expression so we source from positivity and gratitude? adamg1295@yahoo.com

How can I develop creative imagination in my environment in order to expand our perspectives? dustng194@gmail.com

How can I inspire creativity with humanity to discover free will?

KaylynNQPhu@gmail.com

Class intentions

Popoola, Tamika

Trinh, Lilly

Provancher, Jordan

Truong, Thanh

Puccio, Kristine

Vu, Tommy

Ruivivar, Joey

Washington, Devon

Shokry, Omar

Zhao, Lifu

How can I illustrate growth to unite the healing and inspire positive discussion? tpopoola@gmail.com

How do I nurture profound and loving connections with the world so we can collectively transcend and progress? pro5jordan@gmail.com

How can I design creative experiences with humanity to express empathy, honesty, and growth? kpucci17@gmail.com

How can I encourage freedom of choice in our hearts so we live an authentic life of wholeness and joy? rjjoey_ruivivar@yahoo.com

How can I engage wholeheartedly with life so we honor and trust our journey? omar.shokry96@gmail.com

Sierra, Alejandro

How can I cultivate creative expression in my community, so that we can connect with our own nature? al.sierra2@gmail.com

Sun, Lance

How can I nurture positive energy in humanity so we can love and trust life? lancersun07@gmail.com

How can I design interactions to empower creators in the world so we choose to trust ourselves? lillian.trinh@sjsu.edu

How can I paint the world in vibrant color to show its inner beauty? thanh.truong@sjsu.edu

How can I take action motivating freedom with humanity to provide a sense of belonging and to love ourselves?

Tommyvietvu1@yahoo.com

How can I courageously engage with life to internalize the universe’s process of growth? devon.j.washington@gmail.com

How can I design experiences with life so we connect our hearts to the flow of creativity? lifuzhao9@gmail.com

32

33

Contacts

Galleryy exhibit

Art 214 Gallery

Art Building

Project 1

Project 2

Gallery exhibit

Project 2

Project 3

Senior show

34

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Lifu Zhao

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