GUIDELINES •
Focus on Personal Experience: Use neutral language to describe personal experiences, such as “I enjoyed using this product,” rather than implying guaranteed outcomes or using terms like “cured.”
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Use Sensory Descriptions: Focus on sensory descriptions, like flavor, texture, or packaging, without suggesting benefits. For example, say “I love the natural taste” or “the packaging is convenient.”
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Avoid specific health claims and avoid comparisons to medications/ medical treatments: Do not imply treatment or cures. No health issues or procedures should be mentioned. Use non-specific wellness phrases, like "I've enjoyed adding this to my routine/it’s been a great addition to my lifestyle." Instead of specific health-related statements.
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Maintain Authenticity: Ensure testimonials reflect genuine experiences without making implied health claims. Avoid exaggeration; use phrases like “very pleased” instead of “miracle.”
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Mention Lifestyle Fit: Discuss how the product integrates into daily life, using phrases like “I love incorporating this into my routine,” while avoiding emotive terms such as “pain-free.” Testimonials should not suggest that the product works like a drug or medical procedure. For instance, avoid phrasing like “this worked better than my usual medication.” Instead, reviewers could mention positive feelings, e.g., “It fit perfectly into my wellness routine. “
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