BRAND PARTNER CONVERSATION GUIDE
Human Potential Technology Simple ways to talk about LifeWave with confidence
WHAT WE DO
WHO WE ARE
The LifeWave Story
Our Human Potential Technology
Introducing Human Potential Technology
Everything we develop supports one mission: Helping people perform at their highest potential.
20 YEARS OF INNOVATION
WHAT THIS MEANS
For more than 20 years, LifeWave has developed innovative technologies designed to support people in their everyday lives and individual goals.
Our technologies are designed to support wellbeing and resilience throughout life, helping individuals pursue their highest potential.
Today, we describe LifeWave in a new way.
We are a Human Potential Technology company.
The products have not changed. The story has evolved.
Wearable Technology
Nutrition Solutions
Hydration Systems
Skincare
Potential • Wellbeing • Resilience Each technology has a different role, reflecting LifeWave’s approach to Human Potential Technology. Disclaimer: Human Potential Technology is LifeWave’s corporate brand positioning and is not a product claim. LifeWave products are sold and represented as individual products, not as a system, and must be communicated only in accordance with their approved claims, intended use, product classification and applicable regulatory requirements.
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HOW TO
EXPLAINING
Talk About LifeWave How do I introduce LifeWave in 5 seconds?
Human Potential Technology
“LifeWave is a Human Potential Technology company focused on helping people improve how they live.”
Simple way to say it
How do I introduce Human Potential Technology in 10 seconds? “Human Potential Technology is LifeWave’s approach to helping people live at their highest potential through innovative technologies designed to support wellbeing and resilience”.
How do I describe LifeWave in a 30 second conversation? “LifeWave develops Human Potential Technology - designed to support potential, wellbeing and resilience. Our innovative technologies are designed to support people throughout life, helping individuals pursue their goals and reach their highest potential. At LifeWave, we believe human potential belongs to everyone”.
“Human Potential Technology is how LifeWave helps people pursue their wellbeing and potential every day”.
If someone asks what that means “It means technologies designed to support people throughout life, helping them pursue their goals, support their wellbeing and reach their highest potential”. Keep the conversation focused on the person’s goals, not the product first.
Use the version that fits the moment. Keep it simple, conversational and repeatable. 04
Talk About LifeWave Differently Before
Human Potential Technology Language Swap product-first language for Human Potential Technology language
“We’re the patch company.” “We’re the X39 company.” “We sell wellness products.”
Now “We develop Human Potential Technologies” “We create innovative technologies designed to support people throughout life” “We help people reach their potential.”
The Products haven’t changed. The story has evolved.
Instead of saying...
Try saying...
We are a patch company.
We develop Human Potential Technologies.
We sell patches.
We develop technologies designed to support human potential.
We are the X39 Company.
We are a Human Potential Technology company.
This fixes...
Our technologies are designed to support...
Let me tell you about the product.
Tell me a little about what you would like to improve.
We have lots of products.
We have a complete Human Potential Technology portfolio of products.
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FIELD CONVERSATION EXAMPLE
Conversation Principals
How this could sound in real life
Start with the person’s goals, not the product.
Use this as a guide, not a script. The goal is to keep the conversation natural, simple and focused on the person.
PROSPECT Ask first “What would you like more support with right now?”
isten for what L matters most
Connect to the bigger picture of Human Potential Technology
ellbeing, resilience, confidence, W daily routine or individual goals overall wellbeing.
That is exactly where Human Potential Technology can help us frame the conversation.
“What is LifeWave?”
BRAND PARTNER “LifeWave develops Human Potential Technologies.”
PROSPECT “What does that mean?”
BRAND PARTNER “It means technologies designed to support you throughout life in reaching your highest potential”
Use this simple structure:
Remember:
1. What are you trying to improve?
1. You don’t need to memorize every word.
2. What matters most to you day-to-day?
2. Start with the person’s goals
3. Would it be helpful to look at a simple routine?
3. Focus on the conversation, not the script.
4. Let me explain LifeWave through Human
4. Introduce Human Potential Technology
Potential Technology.
5. Keep it simple.
If they ask about products:
“Patches are our wearable technologies, but LifeWave is more than a patch company. Our technologies are designed to support wellbeing and support people to reach their potential. We are a Human Potential company.”
Then bring it back to the person:
“What would you like to improve most right now: resilience, daily routines, wellbeing or other personal goals?” Simple flow: Person → Goal → Human Potential Technology → Product
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The Six Questions Everyone Asks Simple answers to common questions:
1
What is LifeWave? LifeWave develops Human Potential Technology – innovative technologies designed to support wellbeing and resilience throughout life and help individuals perform at their highest potential.
2
What do your patches actually do?
3
So are you just a patch company?
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What makes LifeWave different?
Our wearable technologies use light to support overall wellbeing. They are one part of a broader Human Potential Technology portfolio.
Patches are one of our technologies, but LifeWave is much more than that.
Our focus is not just on products. It is on developing technologies that support human potential.
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Who is LifeWave for?
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What is Human Potential Technology?
Anyone looking to support their everyday wellbeing, resilience and individual goals.
Human Potential Technology is LifeWave’s approach to helping people thrive and reach their potential by supporting overall wellbeing through innovative technologies.
Common Questions about Human Potential Technology Simple answers to common questions: Is this a new product?
“No. It is a clearer way to describe LifeWave and how the portfolio works.”
I s it only about patches?
“Our technologies are designed to support overall wellbeing,
I s it only for athletes?
“No. Human Potential Technology is for anyone who wants
Where do I start?
“Start with the person’s goal, then connect to the Human Potential Technology portfolio.”
What should I
“Avoid medical or exaggerated claims. Use support-based language.”
avoid? How to explain the full Human Potential Technology Portfolio?
throughout life, to help individuals reach their highest potential.
to support how they feel and reach their highest potential.
“LifeWave develops Human Potential Technology - a portfolio of innovative technologies designed to support wellbeing and human potential. Our goal is to help people unlock new possibilities and live active, fulfilling lives”
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Who Should I Talk To? Human Potential Technology is relevant to anyone who wants to improve how they feel and pursue their potential every day.
People with busy lives Looking for innovative approaches
People who want to reach their potential
People focused on general wellbeing
to everyday wellbeing
Professionals, active lifestyles and everyday pursuits
Those wanting to prioritize rest, balance and self-care.
People interested in resilience
People starting a wellness journey
People who want to feel better
The pursuit of wellbeing, resilience and reaching their highest potential
Looking for a simple way to support everyday wellbeing
Anyone curious about improving how they live and navigate the demands of everyday life.
Simple rule: listen for a goal first, then connect the conversation to Human Potential Technology.
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Remember Three Things
1 Start with the person’s goals, not the product.
2 Connect it to the individuals’ unique goals.
3 Keep the conversation, natural, simple and focused on the individual.
Welcome to the next chapter of LifeWave.
Live Long. Live Well. Live Young. 14
Scan to access your localized market version. This version is approved for use only in the following markets: Thailand, Japan, Indonesia, South Korea, Mexico, Australia, Taiwan, Malaysia, Philippines, Singapore, Hong Kong and Macau. Use in any other market requires an approved localized version. Human Potential Technology is a corporate brand positioning and does not constitute product, medical, therapeutic, physiological, or efficacy claims.
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