LIFEWAVE COMPLIANCE
Compliance Brand Partner Testimonial Guidelines Pg 1
WELCOME
Quick Start (60 Second Pre-Post Check)
True + mine I personally used it and I’m sharing my real experience.
No health/medical claims No diagnosing, treating, curing, preventing, or comparing to meds/procedures.
No banned words (See example list at the end— includes “pain,” “inflammation,” “diabetes,” etc.)
Clear disclosure “The testimonial is given by a LifeWave Brand Partner, who has a financial interest in promoting the product.” is visible where the testimonial appears.
No incentives-for-reviews No gifts, discounts, or perks for positive/negative reviews.
No fake boosts No bought likes/follows or covert “review” pages.
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Why This Matters According to regulatory guidelines: •
Endorsements must be truthful, typical (or clearly disclosed when not), and include clear, conspicuous disclosure of any material connection.
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Avoid disease/medical claims that would make products “druglike.”
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Direct selling testimonials must avoid deceptive product or earnings claims and must be properly disclosed.
GOLDEN RULES
( Yo u r
Policy
Snapshot)
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No fake/false/AI personas or borrowed stories.
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No buying or rewarding reviews (positive or negative).
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Always disclose that you are a LifeWave Brand Partner.
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No covert “independent” review sites you secretly control.
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Don’t suppress honest negative reviews.
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Don’t fake social proof (bots, purchased metrics).
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Share personal experience only; use sensory + lifestyle language—never medical claims.
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Words & Topics You Must Avoid What to Avoid (Examples: Non-Exhaustive) Pain, Inflammation, Stroke, Arthritis, Anxiety, COVID, Diabetes, Stem Cells, Stem Cell Activation, Blood Pressure, Heart Attack, Investment, Hair Growth, Cancer, Autism, Bronchitis, Depression, Insomnia, PTSD, Virus, Infection, Immune System, Wound Healing, Menopause, Cellular Regeneration, ADHD. If a story would naturally include any of the above, don’t post it. Reframe to neutral, non-medical lifestyle language—or skip it.
Important Note: Regulations governing testimonials vary by country, and their use may not be permitted in all markets. Please verify local requirements with your Regulatory or Compliance team before using testimonials.
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Compliance Best Practices What to Avoid
Best Practices
“pain-free”
“I feel comfortable during my day.”
“reduced inflammation”
“I feel more balanced as part of my routine.”
“treats anxiety/insomnia”
“I feel more settled in the evenings.”
“stopped taking my meds”
“A nice addition to my wellness habits.”
“controls blood pressure/diabetes”
“Supports my overall wellness routine.” (No disease mentions)
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Product-Specific Guidance & Examples (A) Patches (Technology) What you can talk about (safe themes): •
Comfort & feel: “lightweight,” “breathable,” “gentle on skin.” (No scent claims—patches are unscented.)
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Convenience: “peel-and-stick,” “hands-free,” “works with my routine.”
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Practical details: “stayed on through a workout,” “discreet under clothing.”
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Routine fit: “I like wearing it during my morning walk/at my desk.”
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Technology reference without health claims: You may identify that the product “uses phototherapy technology” without describing the technology reference without health claims: You may identify that the product“uses phototherapy technology” without describing medical mechanisms or promising effects.
What to Avoid •
Any disease/symptom claims (e.g., pain, anxiety, insomnia, inflammation, etc.).
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Mechanism or efficacy claims about delivery/absorption (e.g., “absorbs nutrients into the bloodstream,” “transdermal delivery,” “targets tissues,” “boosts circulation”).
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Medical comparisons (“works like/better than [medication/procedure]”).
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Treatment claims implying treatment (“I put it on my knee for pain”).
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Performance claims about infrared tech (e.g., “infrared heals X,” “infrared reduces Y”).
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Product-Specific Guidance & Examples Compliance Best Practices Patch Testimonials Patch Testimonials - Best Practices
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Patch Demo (What to show on video)
I’m a LifeWave Brand Partner. I like how the X49 patch feels—lightweight and comfortable and it stays put during my spin class.”
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Show the packaging, how it peels and applies.
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Mention comfort, adhesion, discreteness, and simple usability.
The Energy Enhancer patch is easy to use. I peel, stick, and go—super convenient for busy mornings.”
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Include on-screen disclosure at the start:“I’m a LifeWave Brand Partner sharing my personal experience.”
The IceWave patch is discreet under a T-shirt and fits smoothly into my workday routine.” The X39 patch uses phototherapy technology. From my experience, it’s thin and comfortable to wear through the day. It supports my wellness routine and goals. (Identifies tech, no claims about effects.)”
Don’t Show or Say: •
Body areas to “treat,” before/after implying symptom relief, scent descriptions, or any mechanism/absorption/efficacy claims.
Patch Testimonials -What To Avoid
“ “ “ “ “
Stopped my pain within minutes.” Calms anxiety and I no longer need my meds.” Transdermal absorption that treats inflammation.” Infrared reduces symptoms overnight.” Relieves insomnia all night.”
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Product-Specific Guidance & Examples (B) Cellergize Morning & Cellergize Evening Supplements
What you can talk about (safe themes): •
Flavor & mixability: “citrus taste,” “mixes smoothly,” “no chalky texture.”
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Convenience: “single-serve scoop,” “great for travel/gym bag,” “mixes quickly.”
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Routine fit: “nice addition to my morning water,” “refreshing in the afternoon.”
What to Avoid: •
Disease/symptom claims (pain, inflammation, anxiety, diabetes, etc.).
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Immune/virus/infection prevention/cure language.
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Comparisons to meds or “clinically proven to treat” phrasing.
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Product-Specific Guidance & Examples Compliance Best Practices Cellergize Testimonials Cellergize Testimonials - Best Practices (US Claims Examples)
Cellergize Testimonials - What To Avoid
I’m a LifeWave Brand Partner. I’ve enjoyed adding Cellergize Morning to my water—the flavor is bright, and it mixes easily without clumps.”
Boosts the immune system to fight viruses.”
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I take my Cellergize supplement whenever I travel. It’s been a nice addition to my afternoon routine.” Very pleased with the clean taste and convenience.”
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Helped my blood pressure/diabetes.” Works better than my medication.” Knocked out my insomnia.” Cellergize Morning activated my Stem Cells.”
I love Cellergize Morning. It contains ingredients to support healthy stem cell activity.*”
Use this disclosure: *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Other Markets General Product Claims Disclaimer: *LifeWave products are for general wellness and intended only to maintain or encourage a general state of health or a healthy activity. Always consult with your physician or other qualified health care provider before embarking on a new health regimen, diet or fitness program.
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Disclosure: Make It Clear & Conspicuous Who Needs To Add a Disclosure? Brand Partners, employees, affiliates, and recipients of free product are required to include a disclosure. Where? In the content itself—first lines of captions, on-screen at the start of videos/stories, above the fold in descriptions. How? Plain language + placement that people won’t miss. Effective Disclosure Lines
“ “ •
I’m a LifeWave Brand Partner sharing my personal experience.” Received from LifeWave. Opinions are my own.” (for gifted product) Pair with a hashtag if you like, but never rely on hashtags alone.
Platform Tips IG/FB/TikTok captions: Put the disclosure in the first two lines. Stories/Reels/TikTok video: Say it aloud and put onscreen text at the start. YouTube: Verbal disclosure in the first 30 seconds and written disclosure above the fold.
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Compliance Best Practices Examples Ready-to-Use Templates Short Caption — Patch
“
I’m a LifeWave Brand Partner. The X39 patch is lightweight, comfortable, and easy—peel, stick, go. It stays put during my workouts and is discreet under a tee, supporting my active lifestyle. Personal experience only.”
Short Caption — Cellergize Supplement
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I’m a LifeWave Brand Partner. I add Cellergize Evening to my water—clean taste, mixes smoothly, and this is my must-have for every trip! Sharing my personal experience.”
Longer Lifestyle Post — Patch
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I’m a LifeWave Brand Partner. Over the last few weeks I’ve been using the Aeon patch to center myself in the morning. It’s breathable, comfortable, and stays on through my commute and desk time. It fits easily into my routine. This is my personal experience.”
Longer Lifestyle Post — Cellergize
“
I’m a LifeWave Brand Partner. I’ve been adding Cellergize morning to my water. I enjoy the light citrus flavor and that it mixes well without clumps. It’s been a nice addition to my routine and has helped me feel more revitalized. Personal experience only.”
On-Screen Text (Video/Story)
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Brand Partner — sharing my personal experience with [Patch Name]/[Supplement Name]. No medical claims.”
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Compliance Best Practices Examples Do / Don’t Cheat Sheet (Patches & Supplements) DO •
For patches: talk comfort, adhesion, discreteness, ease of use (no scent claims).
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For supplements: talk flavor, mixability, convenience.
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Keep it personal, neutral, and sensory; speak to routine fit.
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Put clear disclosure front and center (spoken + onscreen for video).
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Encourage honest, voluntary reviews (no perks tied to positivity).
DON’T •
Use or imply medical/disease claims or any banned words.
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Claim absorption/delivery/mechanism (e.g., “transdermal absorption, “infrared heals/targets/ penetrates”).
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Compare to medications/procedures or promise results.
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Hide your Brand Partner status.
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Buy reviews or engagement, or pressure people to remove honest negatives.
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Compliance Best Practices Examples Responding to Risky Comments (Scripts) Medical question/claim on your patch post
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Thanks for asking! For safety and compliance, I can’t discuss medical conditions or claims. If you have health questions, please talk with a licensed healthcare professional.”
Does the supplement/patch help with [i.e. anxiety, diabetes, etc.]?
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I can’t speak to medical conditions or results. I can share my experience with comfort, convenience, and how it fits into my routine.”
Negative but honest feedback
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Thank you for sharing your experience. We value genuine feedback. Please DM so we can help.”
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Compliance Best Practices Examples Special Situations Before/After Content •
Okay for usage (e.g., “how I apply,” “how I pack it”), not body or symptom changes.
Sampling/Gifting •
If you received product, disclose (“Received from LifeWave. Opinions are my own.”). Reviews must be optional and not conditioned on positivity.
Third-Party Review Pages •
If you run one, prominently disclose you’re a Brand Partner—on the header or the About section and near any endorsements.
Translations •
Disclosures must match the language of the content and be easy to understand.
Decision Tree (Post or Pause?) •
Any banned words or medical/mechanism implications? → Pause. Rewrite to neutral, lifestyle language.
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Is it personal experience only (no promises/ typical)? → If not, revise.
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Is disclosure clear and early (and spoken/onscreen if video)? → If not, add.
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Any incentives or fake boosts? → Remove.
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If all clear → Post.
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Mini Quiz Patches & Supplements 1. “This patch relieved my pain in 20 minutes.” Answer: Not OK. Banned medical term + implied treatment. 2. “I’m a LifeWave Brand Partner. The patch is lightweight and stayed on during my workout.” Answer: OK. Sensory + convenience + disclosure. 3. “This supplement boosts the immune system to fight viruses.” Answer: Not OK. Disease/immune/virus claims. 4. “The X39 uses Phototherapy technology. I find it thin, comfortable, and easy to wear during the day.” Answer: OK, because it identifies technology without claiming effects. 5. “The patch absorbs nutrients into your bloodstream.” Answer: Not OK. Prohibited mechanism/absorption claim.
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Final Reminder Escalation & Recordkeeping Report issues (fake reviews, covert sites, suppression attempts) to Compliance@lifewave.com Appendix: Banned Keywords/Topics (Examples) Pain, Inflammation, Stroke, Arthritis, Anxiety, COVID, Diabetes, Stem Cells, Blood Pressure, Heart Attack, Investment, Hair Growth, Cancer, Autism, Bronchitis, Depression, Insomnia, PTSD, Virus, Infection, Immune System, Wound Healing, Menopause, Cellular Regeneration, ADHD Final Reminder Describe what it’s like, not what it treats. Lead with authentic experience + clear disclosure + lifestyle fit —for patches (now explicitly unscented and using phototherapy technology) and supplements alike. When in doubt, don’t post—send it to Compliance at: ↘ Compliance@lifewave.com
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