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INFORMATION PACK


Information Pack

What Is Lifestyle Tradie? Lifestyle Tradie Group Pty Ltd is the fastest growing community of trade business owners in Australia and New Zealand. We are dedicated to helping trade business owners fast-track financial and lifestyle success.

A UNIQUE EDUCATION BUSINESS SPECIFIC TO TRADE BUSINESS OWNERS WHERE THEY:

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Discover leading trade business practices from a tradie that has walked the path before them.

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Experience accelerated growth & achievement by applying proven cutting edge business strategies.

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Save time & money thanks to our ‘done-for-you’ business systems.

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Elevate their business confidence so that the right decisions come easy.

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Stay motivated thanks to an inspiring community of savvy trade business owners.

Membership | Lifestyle Tradie


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About Andy & Ange Multi-award winning couple, Andy & Ange Smith, are together know as the #1 Authority on ‘Trade Business’ transformation. They are passionate change leaders having helped thousands of trade business owners earn more money, gain back time and basically get their life back through their education business Lifestyle Tradie Group Pty Ltd. They should know a thing or two having been awarded #1 Trade Business in Australia 2015 for their plumbing business, Dr.DRiP Pty Ltd, a business they continue to own and operate based in Sydney.

To add to their success trail, Andy was honoured to win NSW Champion Entrepreneur in 2008 and Lifestyle Tradie was awarded #1 Education Business in 2018 at the Australian Small Business Champion Awards. With over 30 years of combined trade business experience, this down-to-earth, approachable Aussie couple have their own show called ‘The Tradie Show’ and are sought after international speakers who are shaking up the trade industry with their philosophy to “re-model your business to live the life you deserve!”


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The Lifestyle Tradie Business Model Many tradies we speak with have struggled with the growing pains of business, or perhaps have grown only to shrink back in size saying ‘that was all too hard!’ This experience affects confidence, makes them second guess decisions, and hence lack direction & focus about the future. They don’t know what to do next. The reason they feel this way is simple: regardless of their years trading, we have found one simple yet fundamental error in operating business has taken place; They’ve got the business model wrong.

To result in ultimate freedom – whether they plan to scale, sell (one day) or take that well deserved week away with their loved ones (& still make money), the business relies completely on having the right business model. You need to have successfully answered questions to gain all pieces of the pie to be able to enter the middle and win the game. This is just like business. Too many trade business owners skip the effort to master each piece of the pie, focused only on the middle prize of success. They wonder why they fail.

The right business model is just like the board game Trivial Pursuit.

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The Lifestyle Tradie Business Model It takes mastering all the pieces of the pie to result in a successful trade business. To result in the right business model, we need to discuss the four core business principles on which membership with Lifestyle Tradie is built Platform, Money, Marketing & People - and their 3 areas within. On the next few pages we will take you deep within each area and showcase examples of what members of Lifestyle Tradie will discover. Once they have embraced this new level of understanding, they will feel empowered to make business decisions about their business foundations and be equipped to bring their vision to life.

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Information Pack

The 4 Core Business Principles Platform If you build your house on sand it won’t be long before the foundations crumble & there’s nothing left. Businesses are the same. They will discover how to structure & streamline their business using the latest technology & business strategies that will ultimately improve efficiency, improve productivity, provide far greater control & ultimately make profit. Under Platform are the 3 Pillars of: Future Technology Systems Decisions will come easy once they have designed their future. The clarity & focus puts a stop to the previous procrastination & endless distractions that once overwhelmed them. Instead, understanding the simplicity of what they need to do provides confident momentum & transformation waves occur.

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Marketing For many trade business owners effective marketing is a mystery, perhaps they don’t know where to start or they’ve invested in different ideas only to fail in attracting quality A grade customers or worse still, they don’t know if their investment has brought any new customers at all. The reality is, without marketing they don’t have a business. To understand & apply the latest cutting edge ideas, strategies & sales techniques, catering to the everdemanding customer in both the online & offline world, are critical to their success. Under Marketing are the 3 Pillars of: Core Campaigns Customer Service Mastering marketing & actively applying their plan is simply a nonnegotiable high return activity. If they want more customers, a high turnover with an increase on profit margin, then consistent momentum on this principle is critical to their success.

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Money Worrying about money has a negative effect on their energy levels, passion & business confidence. It’s exhausting! That said, “I don’t know my numbers” has never been an acceptable sentence if they want to lead a strong & profitable trade business. It’s time to put a stop to making decisions based on emotion & start making them based on cold hard fact. To be more specific – financial fact first & foremost. They will discover the steps to grasp their financial situation TODAY that will provide certainty to plan for their financial future tomorrow. Under Money are the 3 Pillars of: Fundamentals Numbers Monitor The focus here is their finances & getting them in order. Not understanding their numbers & not having a handle on the cash flow can be the death of even the best business.

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People It takes a solid, loyal & consistent team around them for an ordinary business to become extraordinary. It is for this reason it’s important they know how to hire right, keep them motivated & grow a strong business. Together. Mere management simply isn’t enough anymore. What’s needed is something deeper. They need to become a strong leader to help people achieve what they are capable of, to encourage, to mentor & to establish & maintain successful relationships. Under People are the 3 Pillars of: Transform Leverage Lead They will learn to embrace the skill set required for a ‘leader of tomorrow’, their confidence will grow, & their team will respond by stepping up & following them on a path to success. They’ll become a sought after employer, providing value & vision to a team of motivated individuals that match their enthusiasm & obsession for constant quality improvements & excellence. A united family will prevail.

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Information Pack

Tools For Transformation EXCLUSIVE, UNRESTRICTED ACCESS TO OUR ‘MEMBERS ONLY’ WEBSITE, MYLIFESTYLETRADIE.COM.AU To assist with speed of an extensive resource of trade specific ideas & applications, Lifestyle Tradie provides one central online location filled to the brim with success tips, strategies, ‘how-to’ videos, templates, checklists, recommendations & useful trade business tools. No more wasted time trolling the internet!

Step-By-Step

Track Progress

It’s important to learn the ‘why’ & ‘what’ of a particular subject, but it’s more valuable to understand the ‘how’. We share plenty of stepby-step templates and checklists to help execute an idea into their trade business.

Our membership portal MyLifestyleTradie tracks your forward progress thanks to a visual progress percentage report. The more content you consume, the higher your status!

Trade Specific Resources

The progress bar in the membership portal provides self-assessed accountability & transparency. Being held accountable with progress spurs on their drive to pursue completion.

Gain access to trade specific resources including training videos, recordings of our live events and business systems, templates, & checklists all based on DR. DRiP’s operations.

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Be Held Accountable

PLUS much, much more...

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Freedom To Choose Lifestyle Tradie believes that there’s one vital ingredient that keeps all types of trade businesses operating smoothly, & thats having great systems in place. Not surprisingly, many business owners are often challenged when it comes to systems & leave them to last. The overwhelming feeling of ‘where do I start?’ is the hardest part to overcome. With systems, the daily stress & chaos of business is replaced with order & control and you have the freedom to choose. The freedom to choose to either scale their business to sell for a profit or to simply make the day-today operation easy to control in order to take those well-deserved holidays!

Or better yet, cheat with our ‘Ultimate Freedom Flowcharts’. Lifestyle Tradie has invested over $108,000 in building over 100 Done-For-You simplified one page systems that can be applied to any trade business to save members a great deal of time and money. Once these systems are implemented, Lifestyle Tradie members will instantly reap the rewards. Staff can now be trained in half the time, performance improves, errors are removed, and productivity & efficiency increase ten-fold simply through having control. They’ll be left wondering how they ever coped without them.

Lifestyle Tradie has mastered the systems that apply to all trade businesses. In five easy steps, we will show members how easy it is to start developing systems for their business.

Membership | Lifestyle Tradie

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Information Pack

Support For Success Access to a team that brings with it in excess of 40 combined years of trade business operations.

Getting Started Meeting Meeting with Andy & Angela to discuss their key challenges & design a step-by-step 90 Day Success Plan to address them immediately. This session will give them complete clarity on ‘what’ to do next to overcome their frustrations & their lack of traction.

Member Only Live Events Members of Lifestyle Tradie have access to three ‘R&R’ (ReIgnite & ReUnite) events per year. These events are specifically designed around the Lifestyle Tradie Business Model in order to target members personal and professional growth. When members attend the live ‘R&R’ events, they immediately feel an excited energy fill the room. Something special takes place within the group over the two

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full days as they are empowered (forever) with the knowledge & equipped with the know-how to implement the strategies in their business to improve both productivity & profitability. After each event, they come away motivated & driven, armed with new tools, knowledge & a plan of action to achieve their goals with clarity & focus. Together. It’s where the rubber meets the road & magic happens!

Nationwide Connections Share and gain information, experience & knowledge from a community of other likeminded trade business owners & entrepreneurs from all around Australia both in person through numerous networking professional & social events and online in our exclusive Facebook community.

Membership | Lifestyle Tradie


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Who Is Lifestyle Tradie For? Lifestyle Tradie has proudly been the catalyst of business & life success for many trade business owners since 2009. Members from all around Australia & New Zealand representing all trade industries - plumbers, electricians, cabinet makers, builders, carpenters, landscapers, painters, and many many more have all shared in a multitude of successes, thanks to their commitment to implementing the learnings from Lifestyle Tradie. Lifestyle Tradie is suited to any tradesman who has ever wanted ‘more’ & doesn’t believe they should settle for average results. They are winners, with a ‘can-do’ attitude & the determination to match. Membership | Lifestyle Tradie

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What Our Members Say

The decision to join Lifestyle Tradie was an easy one for us. We absolutely knew that something had to change. We’ve come a long way over the past years working with Andy & Ange. We’ve sytematised and streamlined the business. The best part is the fact that Lifestyle Tradie gave us back the passion for business. We have been empowered to make decisions about our future instead of being stuck with no place to turn. Tony Welsh & Tristan Wise, H2Pro Plumbing, Vic

“My new confidence in making business decisions has been the catalyst for my results to date. The business has grown on average 30% year on year with four times nett profit. We’ve worked smarter with implementing solid systems & have built a great team culture. To top it off the profitable results have allowed us to secure our financial future through the growth of our property portfolio. Thank you Lifestyle Tradie!” Mark & Emma Cammareri, Secure Pave NSW

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Membership | Lifestyle Tradie


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“With the system shown to us by Lifestyle Tradie we now operate a paperless business & understand our financial position better than ever before. We’ve adopted technology where the elimination of one simple task has saved us 3 days a week of time. Finally the business is not completely dependent to me. The Systems have allowed us to spend more time with the family doing the things we love. Thanks Lifestyle Tradie” Aaron & Dani McGregor, ACE Electrical NSW

“I’m in Perth & questioned whether Andy and Ange could help me seeing I’m on the west coast and they are on the east coast... but after doing some research I knew they were the right choice. I’ve streamlined the business, implemented upfront pricing & gone completely paperless which resulted in an improvement of our cashflow by 438%. If you own a trade business & you’re working late nights, spend little time with your family, then get in touch with Andy & Ange. I highly recommend them!” Ben Van Der Kooy, Beautiful Plumbing WA

“Since working with Andy & Ange we’ve take our business to a whole new level...Including new branding, logos & a website that converts more leads to clients. They’ve unselfishly given to us to find and keep only the best staff, every time. The best thing they have helped us with is the encouragement & guidance to enter builder specific awards. Thankfully we had systems & the right staff in place to cope with the rapid growth.” Brett & Kammi Beuzeville, StepUP Constructions

Membership | Lifestyle Tradie

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Information Pack

Lifestyle Tradie Free Resources Lifestyle Tradie Resources With over 40 years of combined trade experience, Andy & Ange along with the team at Lifestyle Tradie love to share their insights and knowledge with trade business owners from Australia & New Zealand. Thousands of trade business owners have been assisted in their business through the free resources we provide, some of which are outlined in the next few pages.

Lifestyle Tradie Magazine One of the very first free resources from Lifestyle Tradie was our Lifestyle Tradie Magazine launched in 2009. Since then, there has been 50 Editions (and counting) with more than 33,000 impressions online and 10,000 hard copies in circulation. The Lifestyle Tradie Magazine provides topical information (anything from money to marketing to health to latest tech trends) relevant to all trade business owners with each edition featuring a new Member Profile which provides the opportunity for sharing and inspiring.

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Free Resources | Lifestyle Tradie


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The Tradie Show 12 Episodes of ‘The Tradie Show’ 1. How To Set Your Business Up Right For Scale or Sale

Tradies are highly skilled in their trade, though not necessarily in running their business. To make it a success (their ultimate dream), they need to learn the ‘other side’ of business. Andy and Angela are the dynamic duo that bring you ‘The Tradie Show’. They share practical tips, tools and strategies on how trade business owners can streamline their business to make more money, gain back time and basically get a life! They share secrets that they apply on a day to day basis in their own trade business that was recently awarded #1 Trade Business In Australia 2015. PLUS a BONUS downloadable Summary eBook for each Episode

Free Resources | Lifestyle Tradie

2. Technology ‘Must Have’s’ That Power Your Trade Business 3. How to Work With Partner without Killing Each Other 4. How to ‘Get Off The Tools’ by Developing Business Systems in 5 Easy Steps 5. 3 Things to Do to Cut Costs and Reduce Your Overheads 6. The Tradesman’s Guide to Understanding Your Numbers 7. 6 Low-Cost Marketing Ideas for Trade Based Businesses 8. How to Find, Hire and Retain the Best Possible Staff 9. How to Become a Great Leader For Your Trade Based Business 10. The Tradesman’s Guide to Connecting With Your Customers To Increase Profit 11. The Tradesman’s Guide to Outsourcing Admin Tasks 12. The Tradesman’s Guide to Building User Friendly Websites

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Information Pack

Next Level Tradie Live Event The Next Level Tradie Live Event is a free event for trade business owners and their partners, with the purpose of educating them how to fast-track their business and lifestyle success.

Unique to this content rich, interactive event they will learn: The latest integrated technology and tradie tips to streamline their trade business Savvy marketing strategies and techniques to attract A grade customers and keep them long term. How to automate and systemise their business so they can take a well deserved holiday & still make money Practical business strategies to improve productivity, efficiency & profit direct from the #1 Trade Business in Australia

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Free Resources | Lifestyle Tradie


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Participant Profile The attendees of the Next Level Tradie event are small to medium sized trade business owners with an annual turnover between $250,000 - $2million. The attendees are a mix of all trades with the desire to streamline their business, make more money and gain back time to ultimately live a better life! They all had a dream; to own their own business, take time off when they wanted and earn great money. The reality of business was quite different. They’ve learnt that being a great tradie ‘on the tools’ is not the only skill required to own a successful trade business. They need to learn the ‘other side of business’.

& stressed. They wear every hat (bookkeeper, marketing, HR manager, answering phones, debt collection and being on the tools to name a few). They are unsure of the right strategies and where to put their focus. They work long hours that leave them thinking ‘there must be a better way!’.

They are passionate about their business yet lack the skill or ‘know-how’ to effectively leverage their time, money and people to streamline their business for increased productivity, efficiency and profit. They feel overwhelmed Free Resources | Lifestyle Tradie

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Information Pack

Lifestyle Tradie

Dr.DRiP Plumbing

 www.lifestyletradie.com.au

 www.drdripplumbing.com.au

 www.facebook.com/LifestyleTradie

 www.fb.com/plumbingsydney

Lifestyle Tradie App Join husband and wife team, Andy and Angela, on the Lifestyle Tradie Podcast where they discuss trade business success tips experienced from their own trade business.

Apple App Store bit.ly/lifestyletradie-appstore

Google Play bit.ly/lifestyletradie-googleplay

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