ARTICLE GABI DE LA ROSA Using luxury and sustainable wool from Peruvian baby alpacas, Hera Concept, based in Houston, designs garments that fuse trendiness, comfort, and luxury aesthetics to create timeless pieces in a sustainable way. Sisters Alicia and Alexandra Hamann, owners of the brand, were born in Peru and grew up surrounded by gorgeous textiles. They started Hera Concept as a way to combine their Peruvian heritage with women empowerment. “Inner goddess in you” is the slogan of the brand, and it reinforces the concept that all women should feel powerful and gorgeous despite life’s chal-
FIBER hera concept Hera Concept Owners, Alicia and Alexandra Hamann
lenges. The idea is to obtain a positive collective thinking to spread and recognize the inner strength that everybody has. Co-founder Alexandra says, “We have created the Inner Goddess Community to encourage people to share their testimonies of inner power towards challenging situations to inspire others.” With this idea of empowerment, the label constructs its patterns based on real women’s body types instead of using mannequins. This allows each piece to obtain the best possible silhouette for the different types of women’s bodies. Alexandra says, “We want our clients to feel gorgeous and want our clothing to enhance their natural silhouettes.” After one of the sisters underwent fertility problems, they became supporters of research into women’s infertility issues. The brand funds research into ovarian cryo-preservation at MD Anderson Cancer Center and is a member of The National Infertility Association. Hera Concept is also very involved with Peruvian women artisans by not only giving them sustainable jobs, but also by teaching them business strategies and how to grow their businesses. hera-concept.com
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