Retailer Matters 24

Retailer Matters The magazine exclusively for Lifestyle Express Retailers

Issue

24

July/August 2014 September 2013

PLUS…

Summer cool down Must-stock drinks for hazy, lazy days

Ready money Cash in on extra sales with an in-store ATM

Safety first

PLANNING

for success We’ve done some forward thinking th hinking to help you get ahead ahea ad

Ex cl fr usi om ve ly

Our top tips to keep Customers and staff out of harm’s way

July/August 2014 welcome

Welcome

ON THE COVER Thanks to cover stars Ajy Kurian and Saneesh Joseph from Lifestyle Express in Middlesbrough. See page 30.

TOP STORIES

16 23 26 37

FORWARD THINKING Plan ahead to maximise sales

DRINKS FOR SUNNY DAYS The must-stock refreshments this summer

HEALTH & SAFETY All you need to know to stay safe

ADDED SERVICE, ADDED BUSINESS Installing an ATM will boost sales

GET IN TOUCH, SHARE YOUR NEWS If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just pick up the phone and call

01926 319982 Alternatively, email

retailermatters@summersault.co.uk or write to Retailer Matters, Summersault Communications, 23-25 Waterloo Place, Warwick Street, Leamington Spa, Warwickshire CV32 5LA

Retailer Matters is published six times a year

by Summersault Communications Ltd on behalf of Landmark Wholesale.

For Landmark: Stuart Johnson For Summersault: Editor Stephenie Shaw Sub editors Karen Darlow and Kate Feasey Senior art editor Emma Bramwell Account manager Julia Fulford Advertising account manager Adam Turner Managing director Simon Chappell

WELCOME TO THE latest issue of Retailer Matters, hopefully arriving as we bask in the glorious sunshine of a long, hot summer. Or maybe not…

First of all, congratulations to you all! At a recent prestigious awards evening, Lifestyle Express Retailers were named as the best in the UK when it comes to customer service. This is an absolutely brilliant result and is testimony to the hard work that Lifestyle Express Retailers and their staff carry out every day, and that we read about in every issue of Retailer Matters.

Despite being slap bang in the midst of summer, it’s never too early to start planning ahead. It won’t be long before the children are heading back to school, so think about school run opportunities.

Whether it’s a morning coffee and a pastry for busy parents or a treat for the children on the way home, it pays to do your homework early – see pages 16-19 for advice on what to stock.

And if you’re thinking about doing a major refit in your Store, turn to page 30. You’ll be interested to read cover stars Ajy and Saneesh’s thoughts on building up a Store from scratch, in an area full of competitors.

Happy summer!

To advertise: Please contact Adam Turner on 01926 319932 or email adam.turner@summersault.co.uk To discuss editorial: Please contact Stephenie Shaw on 01926 319982 or email stephenie.shaw@summersault.co.uk Disclaimer: all prices listed are correct at the time of going to press, but may be subject to change.

Stuart Johnson Retail Controller, Landmark Wholesale ISSUE 24 2014

Retailer Matters 03

July/August 2014 contents

23

43

12 26 14

07 Industry news The latest from the industry ry

12 New products The heads-up on a selection of the new products for summer

26 Taking care of business 14 Retail in detail The big interview with Mrs Kaur and Mr Singh of Tiwana News

Your guide to what you need to know about health and safety

30 Investing for the future 16 Autumn is coming It pays to be one step ahead and plan in advance

23 Get the drinks in Our recommendations for scorching alcohol sales

30

This issue’s Store profile is Ajy Kurian and Saneesh Joseph’s brand-new Lifestyle Express

34 Ajy’s top tips The successful cessful young Retailer share his advice and tips with you

37 If you only do ing… one thing… … install an ATM cash machine to boost footfall and spending

38 Core list st Your at-a-glance a-glance guide to the top-selling p-selling productss

43 The secrets of my success New Lifestyle Express Retailer Mrs Balwinder is already making a success of her Birmingham Store

46 Your guide to… … making the most of seasonal eventss

16

retailer news

Pensions rule could land you in hot water Did you know you could face a daily fine if you, as an employer, don’t offer your staff a pension scheme?

NO? WELL, NEITHER DID 80% of Retailers surveyed by Retail Express, which revealed that a staggering number were unaware of new government pension rules that dictate all employers need to set up a pension scheme for employees.

It’s essential that you act now to avoid being hit with a hefty fine.

Even if you just have one full-time employee, you’ll face a fixed penalty of £400, plus a daily bill of £50 if you miss your deadline.

This could be any time between now and 2018, so follow our three simple steps below to ensure you comply with the new law.

1

Check your ‘staging date’. This is the date when your duties as an employer start to apply.

It could be any time in the next four years, but it’s worth checking early. Find yours by visiting www.thepensionsregulator.gov.uk

2

Once you have your staging date, you then have five months before the deadline in which you have to register your pension scheme. In this time, you’ll need to set up your scheme, provide the relevant details to your employees and enrol them into the scheme, and make any necessary changes to your PAYE processes to make deductions from pay.

All employers must set up a workplace pension scheme

Remember, a good pension scheme is a real bonus for staff, so you’ll attract and retain staff with one

3

Even if all your staff choose to opt out, you still need to start a scheme. Automatic enrolment applies to all members of staff aged between 22 and state pension age for whom you deduct tax and National Insurance and who are likely to earn £192 gross or more a week. Any staff who don’t earn this amount, or are part-time, can opt into the scheme.

Staff can decide not to continue with their pension after they have enrolled, as there is an opt-out option after one month. They will receive a full refund of any contributions they have made to date.

HOW DO I SET UP A PENSION SCHEME? If you don’t have an existing pension scheme, you’ll need to find a provider that can offer an automatic enrolment scheme. It must meet legal requirements and be of a good quality. For more details, visit www.thepensionsregulator.gov.uk where you will find all the relevant information to make the decision.

HOW MUCH WILL IT COST? Currently, the minimum payment into the pension is 2% of earnings above £111 per week, with employers paying a minimum

of 1%. For staff earning £200 per week, the minimum contribution would be 89p, plus the employer’s payment. Employee payments will rise to 8% by October 2018, with employers paying a minimum of 3%. All contributions from employers are tax deductible.

ARE THERE OTHER OPTIONS? There is a National Employment Savings Trust scheme, which is incredibly easy to set up and administrate. However, it’s worth talking through the options with a financial advisor who will advise you on which scheme works best for you and your business.

FOR ALL INFORMATION ABOUT SETTING UP AND REGISTERING A WORKPLACE PENSION SCHEME VISIT www.thepensionsregulator.gov.uk ISSUE 24 2014

Retailer Matters 07

news

Equal rights for younger workers Minimum wage should be the same, regardless of age, when staff have the same roles and responsibilities, says union boss THE SHOPWORKERS’ TRADE union Usdaw has called for the adult rate of National Minimum Wage to apply across all age groups to create an equal pay structure.

Tackling the workplace trend of paying younger workers less than their older counterparts, Usdaw General Secretary John Hannett said: “We successfully campaigned to get the National Minimum Wage established and we should recognise that it has been one of the greatest achievements of the trade union movement in the last 30 years.”

UNFAIR John continued: “However, we know it isn’t the finished article.

The age-related rates are unfair and unjust. Most young workers have the same roles and responsibilities as adult workers. It is unfair to pay young workers less.”

CAMPAIGNING “As part of our campaigning for equal pay, we successfully negotiated an end to youth rates in Tesco, Sainsbury’s and the Co-op. Usdaw believes that all young workers should have the right to be paid the full rate of the National Minimum Wage.”

There are currently four different rates for the National Minimum Wage, ranging from £3.72 an hour for under-18s to £6.31 for those aged 21 and over.

Paying the price of Store wars NEW RESEARCH HAS SHOWN that it’s Independent Retailers who are getting caught in the crossfire of supermarket price wars.

The research showed that the UK food retail industry is going through one of the biggest changes in more than 30 years, as shoppers from every walk of life seek out the best bargains on offer, both in Store and online, leaving smaller Retailers struggling to compete.

As shoppers’ disposable incomes continue to be squeezed, families are being driven by supermarkets’ and discounters’ rock-bottom prices. And it’s not just those on a budget. Middle-class shoppers, who were previously less affected by the recession, are now lured by the promise of more for less, rejecting the more upmarket Stores and trendy Independent Retailers.

The research, by business recovery expert Begbies Traynor, also revealed the growing popularity of online food delivery, which again draws Customers away from smaller local Stores.

An end to low-cost alcohol?

Why Retailers need to get their facts straight on the new alcohol pricing regulations IN A BID TO PROVIDE SOME clarity on the confusing rules regarding how much Retailers are allowed to sell alcohol for, Association of Convenience Stores (ACS) has released a guidance document for members.

MINIMUM PRICE The new licensing rules, which form part of the Mandatory Code of Practice, set a minimum price for alcohol products that no Retailer will be allowed to breach.

If Retailers sell alcohol for less than the minimum price, they will be in

08 Retailer Matters

breach of their Retailers’ licence, which can be enforced by the local licensing authority.

Although the Home Office has published information on how to ensure compliance, there is still confusion about some products, such as high-strength ciders.

ACS has produced its guidance in conjunction with the Local Government Association and the Wine and Spirit Trade Association.

You can download the document from ACS website at www.acs.org. uk/filemanager/root/site_assets/ below_cost_sales_note.pdf

ISSUE 24 2014

Retailers find the new pricing rules confusing

news

Plain looks set to take off UK set to follow Australia’s lead with plain tobacco packaging ng in a bid to discourage young people from smoking AFTER AN INDEPENDENT review concluded that plain packaging for tobacco in Australia had been effective, the government is planning to move ahead with the same laws in the UK.

POSITIVE IMPACT Public health minister Jane Ellison told MPs the measure was ‘likely to have a positive impact’ on public health and prevent children from taking up smoking.

The independent review in Australia was carried out by paediatrician Sir Cyril Chantler, and made a compelling case that if standardised packaging was introduced, it would be very likely to have a positive impact on public health. He said: “Given the suffering smoking causes, and the fact that most people start

when they are children, even a small effect is very important.”

The report states that ‘there is very strong evidence that exposure to tobacco advertising and promotion increases the likelihood of children taking up smoking. Industry documents show that tobacco packaging has, for decades, been designed, in the light of market research, with regard to what appeals to target groups. Branded cigarettes are ‘badge’ products, frequently on display, which, therefore, act as a ‘silent salesman’.

WIDER EFFECT Association of Convenience Stores (ACS) urged the government to undertake a full assessment of the wider impact of standardised packaging on businesses. It says the measure will impose

additional costs and operational burdens on Retailers, as well as encouraging more smokers kers to turn to illicit trade.

DISAPPOINTED “Tobacco plain packing will have a significant negative impact on local shops,” said James Lowman, ACS Chief Executive.

“We are disappointed that although ministers say they will consider these impacts, they have pre-empted this consultation with a statement that they intend to impose this measure.

“It would be reckless and damaging to local shops to impose plain packaging on top of the tobacco display ban, which tens of thousands of small Retailers still have to implement by April 2015.”

DON’T FORGET The tobacco display ban comes into force next year and Retailers need to be ready. Stay informed and know your next steps – talk to your JTI or Imperial representative soon.

ENGLAND AND SCOTLAND: 6 April 2015 NORTHERN IRELAND: 31 October 2015 WALES: 3 December 2015

We’re top of the shops Thousands of shoppers vote for their favourites and they say we’re the best LIFESTYLE EXPRESS HAS been named the best of the best when it comes to Retailers delivering consistently exceptional customer service at the annual Convenience Tracking Programme Awards held in May. These awards, organised by him!, the shopper research specialists, are the only industry awards where shoppers judge who goes home with an award. More than 22,000 UK convenience shoppers were asked for their views about Convenience Stores on areas

10 Retailer Matters

including product range and availability, customer service, promotions, and other criteria.

“I am absolutely delighted,” said Martin Williams, Landmark Wholesale Managing Director.

“This award is particularly gratifying as it was voted for by shoppers and it’s wonderful that they recognise the hard work that Lifestyle Express Retailers put into serving their Customers every single day. I want to thank all of our Retailers for their hard work and dedication.”

ISSUE 24 2014

new products

CAN IT! Fans of Crabbie’s Alcoholic Ginger Beer can now buy Raspberry, and Strawberry & Lime in can format. Easy for Retailers to stock and display, cans are also quicker to chill, so are perfect for sporting and outdoor events. 4 x 440ml, RRP £5.49

SIMPLY MARVELLOUS Hot on the heels of its ‘wacky, yet wonderful’ chocolate success story, Mondelez is adding to its Cadbury Dairy Milk Marvellous Creations range.

A sharing bag, Marvellous Mix-Ups contains a mixture of chocolate and either mini Oreo biscuits or Maynards sweets, in 110g (Oreo) or 124g bags (Maynards).

The range is also getting another block bar, Banana Caramel Crisp – banana candy, caramel cubes and crispy pieces in a 200g tablet and 47g bar. Marvellous Mix-Ups RRP £2.13; Marvellous Creations Banana Caramel Crisp 47g bar RRP 61p, 200g tablet RRP £2.49

Ready, steady...

stock!

Here’s Retailer Matters’ round-up of the latest summer must-haves to ensure happy, smiling Customers

LET’S DO CRUNCH Following the trend for on-the-go breakfast options, Kellogg’s has launched new cereal-to-go pots.

Available in Special K, Corn Flakes, Krave, Crunchy Nut and Rice Krispies, the pots come in cases of eight.

According to Kellogg’s, this latest venture can help Retailers make the most of the £1.9-billion missed-breakfast market. Retailers will also benefit from tailored packs and POS material to create eye-catching displays and drive up sales opportunities. RRP 99p

12 Retailer Matters

ISSUE 24 2014

TIC TAC GO! Recognising that pocket confectionery remains a brilliant impulse sales opportunity for Retailers, worth an impressive £2,246 million, Ferrero is promoting its latest offering with an attention-grabbing multimillion pound marketing campaign.

TicTac Apple Burst is aimed at the younger shopper, aged between 13 and 33, with a new TV ad. The campaign will be supported with a range of POS materials, so get ready for the demand at your till points.

RRP 55p

THIRSTY WORK

ON THE SAUCE Perfect for the barbecue season, Heinz has launched a new range of chilli sauces that are bound to add a sizzle to your summer sales.

Available in four flavours: Sweet Chilli, Jerk BBQ, Peri Peri and Hot Pepper, the new sauces are likely to be hot sellers as Customers look to spice up their bangers and burgers. 220ml bottles, RRP £1.69

CHILL OUT C Grab the attention of your wine shoppers when they spot a red wine in your chiller alongside the whites and rosés. Blossom Hill’s new Sun-Kissed Red is light, fruity and easy to drink – perfect for summer.

It’s best served chilled, so is ideal for rosé drinkers. Blossom Hill Sun-Kissed Red (10.5% ABV) and Sun-Kissed White (10% ABV), 75cl, RRP £5.49 each (on promotion)

With sales growing 3.8% year on year to more than £534m, squash is a sure-fire winner for thirsty families. Keen to bring something new to market, Oasis has launched Mighty Drops.

In three flavours, Mixed Berry, Mango Tropical, and Raspberry Lemonade, Mighty Drops are available as 56ml packs of concentrated squash, designed to be used while on the go to create a juice drink by mixing with water.

Oasis has also created a new -drink ready-to-drink flavour, Pineapple neapple Rush, which hich is targeted at Independent ent Retailers to help them em tap into the growing rowing trend for tropical ropical flavours.

Pineapple e 5ml, Rush 375ml, RRP £1; Mighty Drops, 56ml, RRP RP £2.49

BOOST BOOSTS RANGE Boost drinks has added three new flavours to its range of energy drinks exclusively for the independent sector. Sugar Free Pink Lemonade, Citrus Zing and Exotic Fruits come in either a 250ml price-marked can or 500ml price-marked PET bottles.

Original and Sugar Free Boost are also now available in new plain or price-marked 250ml cans, and plain or price-marked 500ml PET bottles. All prices are promotional offers for the launch period.

Sugar Free Pink Lemonade has just five calories in the 250ml can and is expected to sell especially well, given the move within a number of consumer groups to eat and drink less sugar. The 500ml bottle has just under 10 calories. 250ml can, RRP 49p; 500ml PET bottle, 79p

ISSUE 24 2014

Retailer Matters 13

the big interview

Tiwana News is one busy Store, but Mrs Kaur and Mr Singh make sure they keep a smile on Customers’ faces

Q

Can you tell us a little bit about your retail history?

When we first took over here, it was just a little shop. Then, in 2006, we joined with Blakemores, and in 2011 became a Lifestyle Express. We’re on a busy road in Great Wyrley, Walsall, and my husband and I manage the day-to-day business. Our Store is only around 500 sq ft, but we’re really proud of what we’ve done with it.

Q

What has been your most challenging time?

When we came to the Store it was difficult as it wasn’t part of a symbol group and there weren’t many Customers. Building up a Customer base and transforming the Store through refits was hard work, but it paid off.

Q

What has been the highlight so far?

There have been many, but giving the Store its makeover has to be the biggest highlight. We’re really proud of how our Store looks now.

Q

RETAIL

in detail TOP Make sure your Store looks TIP spotlessly clean and tidy, keep smiling and always be polite

Q

The early morning.

How has joining Lifestyle Express benefited you and your Store?

The biggest benefit we’ve enjoyed is getting more people through the door and this is largely thanks to being part of a well-known brand.

Seeing a recognisable name has encouraged a lot of passing trade.

What’s your favourite time of the day?

The saying ‘good things come in small packages’ is certainly true of this welcoming Store

Q

What has been the best decision you’ve made about the Store?

Opening at 5.30 in the morning. We have a Tesco Express and Nisa within walking distance, so it’s a competitive area. By opening that little bit earlier than them we catch the first business of the day. We installed a coffee machine last year and that has proved hugely popular on those early mornings.

Q

What would your Customers say about you?

We’re on first-name terms with our regulars, so we hope they always feel welcome. My daughters sometimes help and we often hear from Customers how they are polite and always smiling – even when they see them out of the Store.

14 Retailer Matters

ISSUE 24 2014

THE FINER DETAILS… AT WORK… Q What are your bestselling products? best Car Carling Lager and Red Bull.

Q Bestselling Lifestyle Ow Own-Brand product?

LS LSV range.

Q What’s the best thing about your job? th P Providing a service for the th community.

AT HOME HOME… Q Favourite holiday destination? We hadn’t been on a holiday for more than 10 years, but last yearr we managed to get away for a stay in India.

Definitely a favourite destination.

Q What do you do in your spare time?

Spare time? Any spare time I have I spend catching up on housework and visiting family.

Q Favourite meal?

Home-made curry.

feature Autumn months

is coming Even though it’s currently all about those summer sales, it pays to get prepared for the season ahead and stay on the ball

A

s much as we’d like the good weather to stick around, it’ll be time to bid it farewell soon enough. So as the nights begin to draw in and the schoolchildren return to the classroom, there will be a marked shift in what Customers will be buying.

In summer, the weather can have a dramatic effect on sales – consistent hot weather brings big drink and ice cream sales – while the trends in the autumn months are slightly easier to predict and don’t vary so much.

September Sept te be means ea s the start of the year, October has Halloween new w school s year ar, Oct and nd a few days later late ater in early November Night. ccomes Bonfire Night ht Customers’ shopping habits will cchange at this time, with confectionery confectioner and hot foods over ice cream takingg precedence preced p lager. and d cold lage ager.

It pays to think back to previous years to consider what sold well for you last autumn and, equally, what hung around on the shelves for too long. And there are new products on the market that are worth looking at as well. Here’s a selection of what should be lining your shelves when autumn arrives.

HALLOWEEN – ENJOY A TASTE OF THE SWEET LIFE Whether it’s stocking up for the masses of trick or treaters knocking on doors or just as a treat for their own little ones, Halloween is one sweet day for Customers.

Haribo Tangy Monsters, Maynards Discovery Patch Myths & Monsters and Discovery Patch Body Bits provide some agreeably grizzly options that should get any child’s attention. While shoul Brain Blasterz Mega Sour Hard Candy only looks great, but will send taste not on buds tingling too.

BAC TO SCHOOL – PACKED BACK LU LUNCH PERKS W When it comes to getting children to eat or drink, it pays to give Cu Customers options for their fussy little litt folk. Always popular with children, Robinsons Fruit Shoot has ch focused on the healthy angle with its foc My-5 range, which includes Pear My and Apple & Blackcurrant flavours.

16 Retailer Matters

ISSUE 24 2014

Back to school

SNACK ATTACK – CRISP FIX You can’t go wrong with a packet of crisps, a popular choice of snack for all ages. When school starts, kids go crisp-crazy, so stocking up on multipacks makes perfect sense for the autumn. Bestsellers include 6-packs of Walkers Cheese & Onion and Ready Salted, both priced at £2.06.

There’s also a great chance to cash in on the crisp market by giving Customers something with that extra crunch.

The Walkers Extra Crunchy crisp range comes in a variety of flavours, with each crisp sliced that little bit thicker to provide extra crunch.

If you haven’t got the grab-and-go hot drink offering in Store, now might be the time to do something about it – hot drinks can offer a potential margin of 70%

W

If you already offer a hot-drinks-to-go service, autumn is the time to really start pushing promotions. Potential passing Customers might be unaware of a hot ot drinks option in store, so advertisingg can really pay off.

It’s also worth bearing in mind that at there will be plenty of early birds who ho regularly skip breakfast. If they’re popping in for a coffee, seeing a pastry try or cake next to the drinks machine will get their stomach rumbling. And nd if you haven’t got the grab-and-go hot ot drink offering in Store, now might be the time to do something about it – hot drinks can offer a potential margin of 70% and can give you a healthy edgee over nearby competitors.

W

LOTS LIKE IT HOT – GRAB AND GO

ISSUE 24 ISSUE 2 2014

Retailer Matters 17

feature Autumn months

SOUPED UP – AND WARMED UP Although not officially seasonal, when the cold days come, soup suddenly becomes the go-to food of choice. Soup is no longer the rather limited beast it once was and the variety of choices on offer is seemingly endless. Whether it’s purchased by Customers to enjoy at home or at work, soup is the original quick, hot and easy meal in a can.

And, equally important, it is affordable.

You can stock up on the classics such as Heinz Cream of Tomato for those inevitable cold days, as well as some tasty new offerings from Crosse Let us know. Get in touch with us & Blackwell Be Best of British. retailermatters@ D n forget Do Don’t summersault.co.uk thee handy th h Cup Soup upss either. up a So Soups

WHAT SELLS WELL IN YOUR STORE DURING AUTUMN?

Soup is a warming mealtime choice and there are so many to choose from – it can be a healthier option too

TOP TRADING TIPS FOR AUTUMN

1

ALWAYS THINK AHEAD Now is the time to think about what Customers will want this autumn.

Stock up on sharing bags of confectionery for Halloween and sausages for Bonfire Night.

2

MAKE THE MOST OF YOUR PROMOTIONS When it comes to trick or treat goodies, look at what promotions you can offer. The multiples always offer great deals, so play them at their own game.

3

STOCK THE RIGHT PRODUCTS As the temperature drops and autumn rolls in, don’t lose sight of your Core Range. Landmark has done the hard work so that you don’t have to. Take advantage of the research and make sure your shelves are bursting with the right products.

4

SHOUT ABOUT YOUR OFFERING If you have some great deals, tasty hot food or warming drinks, make sure you’re spreading the message far and wide. Start by advertising outside your Store.

5

GET INTO THE SPIRIT Stores that really go to town on big occasions secure the best sales.

Embrace Halloween with fancy dress, spooky music and fake cobwebs, especially if you’re on a popular route to and from schools.

Alcohol feature

Get the drinks in All Retailers know that the long, sun-drenched days of late summer mean one thing for your alcohol sales – they are hot, hot, hot!

competition with a great range and winning prices to draw in Customers who’ll continue shopping with you long after the summer tans have faded. We’ve done the research and here are our suggestions for sure-fire summer-drinking satisfaction.

SAN MIGUEL

CARLSBERG G

Alongside cans of lager, it pays to stock up on bottles too. Bottles come into their own during the warm weather especially and give Customers a slimmed-down option to cans. San Miguel is a big-name, full-bodied premium lager that is available at a reasonable price.

Choice is key for Customers, so it makes sense to stock a stronger lager such as San Miguel.

RRP £5, 4x330ml

There might be a whole host of low-alcohol and fruit-flavoured lager on the market, but for many Customers, lager will always be lager. Easy-drinking, refreshing and a highly recognisable brand, Carlsberg is a great option to have on your shelves and will certainly be picked up.

The summer months and the social activity they bring provide a great opportunity to run promotions on Carlsberg.

RRP £4.50, 4x500ml

Add ready-to-drink mixed drinks, such as Pimms or gin and tonic

RETAILER VOICE Nicky Kaur, Anchor Wines (Lifestyle Express), Aldridge “Summer is a real boom time for ciders and last year, my biggest sellers were th the fruit flavours. Apple and pear ciders have lost their appeal compared with more exciting flavours such as strawberry and lime, mixed berry, and passion fruit.

“To make the most of summer alcohol sales, offer as many brands as you can and, if you have the room, consider expanding your stock to try new lines, but make sure you have all of the Core Range products.

When you introduce new stock, always make it prominent. I’ve discovered that an eye-catching stand always leads to a rise in sales of the featured product.

“To really drive up sales, I put new and popular products on multibuy promotions, which consistently get great results. By offering three or four products for a set price, I increase my sales and my Customers are happy, knowing that they have a bargain that they couldn’t get elsewhere.”

The T he market mar for low-alcohol lager la ager is w worth a cool

£58m ISSUE 24 2014

Retailer Matters 23

W

W

hether it’s outdoor events, festivals, parties, barbecues or bank holidays, no gathering is complete without chilled beers, wines, ciders and spirits. This is the ideal time to ensure your Store stands out from the

feature Strapline

FOSTER’S RADLER

VINTNERS V INT COLLECTION TION

Sales of low-alcohol citrus-flavoured drinks show how er iss no sign of slowing down just yet, and Foster’ss Radler lem mon n leading the charge. A combination of Foster’s and lemon dler is dl i the the concentrate, and with an ABV of just 2%, Radler perfect light, summer drink. Last year, in only six monthss ht in close to of being on sale, the low-alcohol drink brought £5 million in sales, so this is one product that doesn’t es, it’s best linger on the shelves. Available in 300ml bottles, served ice-cold for a tangy taste of summer and is the arbecue. perfect accompaniment to the great British barbecue.

RRP £3.99, 4x300ml

The aw award-winning Vintners Collection ollection provid provides great-tasting wine at an afforda affordable price. ome All w wines in the collection come from tthe most popular vineyards ds of Italy, California, C ia South Africa, Australi Australia so Customers can be and Chile, C safe in the knowledge that theyy a quality wine. are purchasing pu Make sure you cater for all tastes an ing and occasions by stocking red, white and rosé. £5.59, South African RRP £5.5 Caberne Cabernet Sauvignon Merlot 75cl; Californian Chardonnay £5.59, Ca ay 7 75c l; £5.

75cl; £5.59, Californian White Zinfandel Z infande (rosé) 75cl

BULMERS CIDER INDIAN SUMMER MEER Helping to increase the choice of low-alcohol drinkss on offer offe er to to w-alcoh hol ol Customers is Bulmers Cider Indian Summer – a low-alcohol hin nt of of cider with a truly unique taste. Subtle spice, apples and a hint egular cider cid der ginger and cardamom provide a new twist for the regular w Customer Custome er drinker and open up the cider world to a whole new base. The low alcohol content of just 2.8% ABV makes great akes it a grea eatt option for midweek social occasions, plus there are not many other low-alcohol cider drinks available, so it’s worth h bringing Indian Summer to the attention of your Customers.

568ml bottle

CARLING BRITISH CIDER – CHERRY Here’s something your Customers might not have heard about, but are certain to get a taste for. Following on from Carling’s hugely successful launch of British Cider last year, this summer brings with it a twist. This cherry-flavoured cider is brand new, and with its vibrant colour and fresh crisp taste, with that all-important burst of sweetness, it’s another flavoured alcoholic drink that should prove to be very popular. popu opular lar ar.

RRP £2.15 for fo or a single singl si ngle e5 500m 00ml b ottle, ott 500ml bottle, £12 for a pa p ck of 6 pack

DID YOU KNOW? Flavoured beers and ciders are big, big business.

Strongbow has recently launched a lemon and lime flavoured cider, Carlsberg a blackcurrant beer and, most recently, Tennent Caledonian has launched Lemon T – a low-alcohol lemon lager.

AMBER STRONG G

PIMM’S P IMM NO 1 AND AN ND LEMONADE L

For cider lovers on a budget, et, it’s essential that you have a value offering that can compete with the big names when it comes mes to quality. With an RRP of £2.99 .99 for 4x440ml cans, the Own-Brand rand dry apple cider is up to 50% cheaper heaper than leading brands in the market.

It’s an absolute must-stock k to catering ensure you’re cate terin r g for all a Customers’ your Cust stom omers’ cider c der ci d needs. ne eeds ds.

RRP P £2.99, £2.99 .99, 4x440ml 4x44 4x44 40ml 0m ca cans ns

For F orr some, drinking in the sunshine can only m can mean one thing – Pimm’s.

Pre-mixed P re e-mixed cans of this classic cocktail (a combination of Pimm’s co No N o 1 and lemonade) l avoid the hassle of any preparation prep and offer the perfect alternative alte for those who want a lighter option op at a summer party.

RRP £1.90, £1.90 250ml can

TOP TIPS

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ISSUE 24 2014

Create theatre in store – grab your Customers’ attention.

Launch new products with great promotions.

Chill your bestsellers so that Customers can grab and go.

Don’t overlook your Core Range.

Remember low-ABV products for those who want to join thee party without the sore head the next day.

feature Health and safety

Taking care Your simple guide to what you need to know about health and safety

T

he area of health and safety in the workplace can seem like a potential minefield – full of hazards and tricky to navigate – but in reality, most of it relies on common sense. There are important guidelines, however, that must be followed by law, so it pays to know what you should and shouldn’t be doing in store. Thankfully, the prospect shouldn’t be too daunting as there is help at hand to make your life as simple as possible, causing little interference in the day-to-day running of your Store.

As part of a new initiative, The Manchester College has been selected as the approved training provider to Lifestyle Express. Kevin Maxfield, Head of Business Development at The Manchester College, explains a little more about health and safety.

“In simple terms, health and safety

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ISSUE 24 2014

at work describes the measures we need to take to protect the health and safety of people at our place of work along with, in Lifestyle Express’s case, Customers or anyone else who might visit a Store.”

Everyone plays an important part in safety at work, but it is down to Store owners to make sure that work activities are assessed for safety.

WHAT YOU NEED TO KNOW Q The main provisions of health and safety legislation in relation to your business.

Q What actions you need to take in an emergency.

Q Your responsibilities in reporting hazards and accidents that typically occur on the premises.

Q Safe handling, storage and disposal.

Q Safe working practices.

646,000 the estimated number of workers who had an accident at work in 2012/13

of business Three key areas to bear in mind when looking at health and safety in your own Store are: hazard, risk, and control.

Hazard something with the potential to cause harm.

Risk the likelihood that a hazard will actually cause harm.

Control an item or reaction to remove a hazard or reduce the risk.

For example, a box left in an aisle would be a potential hazard, the risk that it could cause harm would be likely and the control would be to remove it.

It often allows a Store to reduce the costs associated with accidents and ill health. Having a quick checklist makes life a lot easier.�

CHECKLIST FOR RISK ASSESSMENTS Design and layout, and space Floors Doors and windows Stairs Ventilation Heating and cooling, lighting Storage and stocking

ASSESSING THE RISKS Encouraging staff in your Store to think about ways to prevent accidents has many benefits.

Kevin said: “Risk assessment is a valuable technique for preventing accidents and ill health by helping everyone think about what could go wrong and ways to prevent problems.

Everyone plays a big part in safety at work, but it is the Store owner who is ultimately responsible for ensuring that work activities have been assessed for safety.

All the information you need regarding current regulations will be displayed on your Health and Safety

27 million working days were lost due to work-related illness and workplace injury in 2012/13 Law poster, which should be put in an accessible place for all staff. For further advice, contact the Health and Safety Executive or The Manchester College (contact details over the page).

ISSUE 24 2014

Retailer Matters 27

W

HAZARD, RISK AND CONTROL

feature Strapline “Risk assessment is a valuable technique for preventing accidents and ill health by helping everyone think about what could go wrong and ways to prevent problems”

CUT OUT THE RISK Here are some examples of how you can carry out a risk assessment at your Store HANDLING STOCK

ELECTRICAL EQUIPMENT

Hazard lifting and moving heavy objects.

Risk injury risk, such as back pain from handling heavy objects, for example, newspapers in bulk.

Control keep bundles to a manageable size; make a trolley available; store heavy goods at an accessible height.

Hazard sockets, heaters, coffee machines.

Risk electric shocks or burns from faulty equipment.

Control don’t overload plug sockets and adaptors; employees should know where the fuse box is and how to turn off the electricity; make regular checks of electrical sockets.

£13.8 billion the estimated cost to society of workplace injuries and ill health in 2010/11

SLIPS AND TRIPS Hazard spillage on floor.

Risk staff and Customers could slip.

Control keep floor in good condition; use wet floor warning signs; use doormats at entrance in wet weather.

WORKING AT HEIGHT Hazard lifting or taking stock from high shelves.

Risk falls.

Control use appropriate equipment such as ladders; store goods in easily accessible areas.

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FOOD STORAGE Q Do not overload your fridge.

Q Overloading of fridges prevents circulation of cool air, which could mean that food is not kept cold enough.

Q Clean the inside and the outside of the fridge regularly.

Q Don’t clutter up the fridge – make sure there is space in the fridge for perishable foods.

Q Provide employees with gloves for freezer work.

FURTHER INFORMATION For more information on health and safety you can visit the Health and Safety Executive – hse.co.uk – or contact The Manchester College on 0161 920 4466 or email retail@themanchestercollege.ac.uk If you don’t have a Health and Safety Law poster you can get one from hse.co.uk. The poster outlines British health and safety laws, and includes a straightforward list that tells workers what they and their employers need to do. You can also add details of any employee safety representatives or health and safety contacts if you wish.

store profile Lifestyle Express Middlesbrough

Investing for the

FUTURE In what remains a challenging economic climate, Ajy Kurian and Saneesh Joseph have invested in a brand-new Lifestyle Express Store

O

STORE CV NAME: Lifestyle Express Middlesbrough STORE’S TIME WITH LIFESTYLE EXPRESS: Three months FEATURES: PayPoint; internal ATM; extensive off-licence section; and children’s confectionery BESTSELLERS: Still developing, but early stars are alcohol – which was expected given the Store’s history – and Value Zone NEAREST COMPETITION: One Stop, about 100 yards away on the same side of the road TRADING TIMES: 6.30am-11pm, seven days a week

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The Store’s bright fascia attracts attention in its busy location

nce home to Middlesbrough Cricket Club and also Middlesbrough FC, Linthorpe Road is a bustling thoroughfare of assorted shops, businesses, restaurants and pubs. And now it has an impressive newcomer – a Lifestyle Express that is the result of a significant £75,000 investment and complete refit by Retailer Ajy Kurian and his business partner, Saneesh Joseph.

The shiny new Lifestyle Express Store at number 345 is piquing the curiosity of passers-by. It’s a modern, professional Convenience Store that caters for local shoppers’ everyday and top-up needs, and Ajy has surely identified a prime spot for his latest venture. The Store stands

(l-r) Jacob José, Saneesh Joseph, Ajy Kurian and Kerry Williams

out from the crowd, with its eye-catching blue and green Lifestyle Express fascia bringing a much-needed touch of class to this slightly jaded part of town.

TRANSFORMATION The Store has undergone a dramatic transformation. Previously trading as an off-licence with a basic grocery and convenience offer, it is now unrecognisable. “Everything was ripped out and we started from scratch,” explained Ajy, who, at the age of 36, is one of a new breed of ambitious Retailers prepared to invest and not afraid to take measured risks.

“The shop was very old, dirty and run-down, so everything came out,” he continued. “I found it exciting to be able to start with what was essentially a blank canvas and design the Store the way I wanted it. It’s a great shape with no awkward corners, so that made it much easier to create a good layout.”

With ‘incredible support’ from Bill Lane, Ajy’s Retail Development Manager at Landmark Wholesale, and Danny Smith, Key Account Manager at Blakemore Wholesale, which has a Depot in Middlesbrough, Ajy has created a 1,100 sq ft Store that is bright, welcoming and thoroughly up to date.

SPREADING THE WORD “While feedback from Customers has been excellent, it’s getting the message out there to the local community that we’re here and open for business,” he continued. “It’s competitive, with the Co-op, Tesco Express, Sainsbury’s and One Stop all trading on Linthorpe Road.

We’re playing the customer service card

to make sure first-time shoppers come back again – it’s very important to make that right first impression.”

As the Store was previously a popular off-licence, Ajy has retained a strong drinks section, but opted for a more upmarket range in keeping with the quality of the shop. Everything is chilled and wines such as Echo Falls, Hardy’s and Blossom Hill are priced competitively – below the £5 price point

Ajy has strong promotions on key products and has a chiller solely for his range of ciders

“Feedback from Customers has been excellent… we’re playing the customer service card to make sure first-time shoppers come back – it’s important to make that right first impression”

KEEN OFFERS AND MARKETING In its opening weeks, the Store was offering keen 99p deals on two-litre bottles of milk, Tate & Lyle granulated sugar and Hovis Soft White medium sliced bread. Enterprising Ajy printed his own promotional leaflets to highlight these and other deals, delivering them door-to-door to 6,000 homes and also inserting copies in newspapers.

“It took us about three months to refit the Store and we are being patient because we know we won’t get a massive uplift in sales overnight,” Ajy said. “We know we still have a huge amount of work to do to gain Customers’ loyalty.”

When Ajy talks about ‘we’ he is

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Retailer Matters 31

W

Gone are the mismatched chillers, uneven floor, unsightly ceiling and brash lighting – to be replaced by an easy-toclean tiled floor, low ceiling with LED lighting and sleek, energy-saving chillers. “It’s like night and day,” said Ajy. “We’re really happy with the final outcome and business has been picking up every week since we opened in April.”

– to draw in Customers. A dedicated chiller for larger PET bottles of cider is also performing well, while a range of Polish beers is going down a storm with the area’s growing Polish population.

“We didn’t want to be known as the shop where you get your cheap beer and cider,” he explained, “so we’ve introduced a well-balanced range that allows Customers who are more discerning to choose from a nice range of wines, premium beers and lagers, but we still have some of the cheaper products for Customers who want them. The Store operates a strict Challenge 25 policy.”

store profile Lifestyle Express Middlesbrough

referring to his business partner, Saneesh. While Ajy owns a further two Stores in Middlesbrough and Saneesh owns one, the Linthorpe Road Store is a joint venture, which employs four members of staff. Kerry, one of Ajy’s most experienced employees, has been brought in to manage the new Store.

FRIENDLY SERVICE

TELL US ABOUT YOUR STORE

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ISSUE 24 2014

to walk well down the left-hand aisle to reach the ATM.

PARTNERSHIP Blakemore’s Danny Smith is delighted with the outcome and what can be achieved with Retailer and Wholesaler working in partnership.

“This is a prime example of a before and after Store – a shop that was looking very run-down has been transformed into a modern Convenience Store,” he said. “It’s been great working with switched-on Retailers who want to be successful, but understand the importance of taking advice.

“Ajy approached us and asked for our opinion on the Store and how achievable it would be,” said Danny. “Although there are quite a few competitors nearby, it’s a busy road with parking, a park opposite, which will generate sales of ice cream and soft drinks in summer, a school and university both nearby, and a big housing estate – it really has everything going for it, and Ajy and Saneesh are already stamping a point of difference on the Store.

“Ajy is an inspirational Retailer and it’s beneficial to the wider Lifestyle Express estate to have people like Ajy and Saneesh, who have the courage to invest at this level. We’re looking forward to working with them as the Store grows and develops – 12 months from now this will be a well-established Store with its own character and role to play in the local community.”

W

With her cheery disposition, extensive retail knowledge and ability to make her Customers smile, Kerry is enjoying the challenge of heading up a brand-new Store and meeting new Customers.

“I’m getting to know a lot of people now and we’re building up some good, regular custom, which is exactly what we want,” she said. “People are also starting to ask if we have a particular product and we’re happy to get it in if there’s sufficient demand.”

As the weather hotted up, there was an uplift in sales of soft drinks, water and chilled beer. Delivery of an ice cream chiller was imminent when Retailer Matters visited, as was a Budweiserbranded beer chiller to coincide with the expected surge in sales during the World Cup. Plans are under way to hold a World Cup open day for Customers.

“It’s difficult to gauge what Customers are going to want from a new Store in we’re introducing a range of chilled an area like this that is already served (top left) Kerry is enjoying running pasties and sausage rolls. by well-established Retailers,” said the new Store; “There’s a park nearby, so we have Saneesh. “We’re happy to see how things (above) service lines such as tennis balls at the moment. go and test the water in these early with a smile In fact, we plan to carry ranges of weeks. For example, we’re finding that from Saneesh seasonal products at key times of the our free cash machine, which is linked year. We have children’s sweets because to PayPoint, is attracting Customers the children travelling to the local and the best thing is they’re staying secondary school get off the bus in the Store to spend money outside, then come in here to afterwards. The boards outside spend their money. the shop advertising both the “We’re not carrying fresh cashpoint and PayPoint fruit and vegetables at the are definitely working.”

Would you like your Store to moment, just onions, but be featured? Get in touch will consider stocking a small THINK LOCAL retailermatters@ range if there’s demand. You Meanwhile, value-for-money summersault.co.uk soon learn what people want, but grocery products, frozen foods, I think the secret is to give things pet foods, crisps, and snacks and confectionery – including children’s a try – you’ll never know if they’ll be sweets – are doing well. Locally sourced a success or not if you don’t try.” products, such as wraps and sandwiches, Lifestyle signage is instantly visible, and milk from a local dairy, are also highlighting key areas of the Store. Value proving popular with Customers.

Zone is located at the rear of the Store as “There’s a lot we still want to do,” part of a strategic decision to encourage footfall in that area. The main off-licence Saneesh said. “Our selection of chiller is also located towards the back of greetings cards aren’t in yet, for the shop, while Customers are required example, but they will be soon, and

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Retailer Matters 31

store profile Lifestyle Express Middlesbrough gh

AJY’S TOP TIPS He’s more than happy to share his tips and advice with you to help you make the most of your Store and boost your sales

ABOUT AJY Ajy has been a Retailer for four years, owning and running two other outlets in Middlesbrough, besides this one that he runs with business partner, Saneesh Joseph.

He enjoys a close working relationship with Danny Smith from Blakemore Wholesale and Bill Lane, his RDM. Ajy is married with two children.

MARKETING Make the best possible use of Lifestyle Express marketing leaflets, but don’t just rely on them – do your own marketing. We distributed 6,000 opening leaflets ourselves. Try to create a great atmosphere and in-store theatre around big events such as the World Cup. Build up a good relationship with suppliers – you’ll benefit from their support.

CUSTOMER SERVICE The good independent will always win hands-down on customer service. In our case, it is even more important that we engage with Customers because we are new, so we want to make sure they come back again. A friendly ‘hello’ and smile will make them feel welcome.

BE CLEVER COMMUNITY INVOLVEMENT We’re currently looking to set up some sort of local loyalty scheme for Customers in collaboration with other businesses in the area.

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Don’t keep all your big sellers at the front of the Store – make them work for you by locating some popular sections at the back. Our Value Zone fixture is at the back and encourages Customers to shop that end of the Store.

LOCATION, LOCATION, LOCATION Don’t necessarily be put off taking on a Store in an area that is competitive and home to well-established businesses. Gauge your potential Customer footfall by studying the neighbourhood.

In the case of Ajy and Saneesh’s Store, there’s a university and school nearby, a park and a housing estate.

ATMs feature

If you only do

INSTALL AN ATM

If you’re looking for a quick and easy way to drive up footfall and sales by offering more than your local competitor, why not add an ATM?

C

ash machines are playing a greater role than ever in the success of Convenience Stores.

An in-store ATM not only drives up footfall and loyalty, but it also creates an extra revenue stream.

Findings from a newly published report demonstrate that by offering Customers access to cash at the same time as purchasing their groceries or paying a bill, Retailers are more likely to encourage return visits and additional spend in store.

Cashzone’s Value of Cash report shows that 71% of shoppers consider an ATM to be an important service to have, so much so that almost half of shoppers wouldn’t come back to the Store if the ATM was removed or broken.

Plus, Customers are more likely to spend their withdrawn cash in your Store. Among all spenders, ATM users have a higher average spend of £16.39, with those who do not use the ATM spending on average 68p less.

This uplift comes from the cash in hand, which translates to an upsurge in other purchases, as it’s often the little treats or newspapers and magazines that consumers buy with the cash left.

quarter of consumers say the ATM in store is the one they always use.

An ATM in store allows Customers to check their account balance and pay bills at the same time as getting food for dinner and the daily newspaper, saving time and trips to other locations.

Being able to carry out all of these activities in one place is clearly of key importance to shoppers, with over half (56%) of Customers walking to the Store instead of travelling longer distances to a larger supermarket or town centre.

ATMs encourage footfall and increased spend in store

Additional benefits for Retailers are reduced administration and banking costs, providing a distinct competitive advantage over non-ATM Retailers.

THE RIGHT CHOICE So, what are the options and what do you do next? There are a number of choices when it comes to deciding which ATM to choose. Making the right decision is crucial, so Landmark recommends that you speak with the experts to determine which solution is right for you and your business (see details below).

ADDITIONAL ATTRACTION Not only does the ATM prove to drive spending, but for many Customers, knowing it is there is an additional pull for repeat visits. Indeed, 82% of Customers who use an in-store ATM visit at least once a week, and over a

FIND OUT MORE – CONTACT ALEX KEMP AT CASHZONE ON 07887 456895 OR akemp@cardtronics-eu.com ISSUE 24 2014

Retailer Matters 37

core range

core range

ITEM

SIZE

SOFT DRINKS – CHILLED Irn-Bru Rockstar Punched Guava Rockstar Sours Bubbleburst Rockstar Xdurance Blueberry Rubicon Mango Boost Boost Boost 7UP Free Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Juicy Drench Orange & Passionfruit Lipton Iced Tea Lemon Diet Pepsi Pepsi Pepsi Max Pepsi Max Capri Sun Orange Cherry Coke Cherry Coke Coca-Cola Coca-Cola Diet Coke Diet Coke Dr Pepper Dr Pepper Fanta Fanta Fruit Twist Monster Monster Ripper Oasis Citrus Punch Oasis Summer Fruits Relentless Sprite Volvic Sportscap Volvic Volvic Touch of Fruit Strawberry Volvic Touch of Fruit Lemon & Lime Highland Spring Still Buxton Still Red Bull Red Bull Red Bull Sugar Free Red Bull Zero Ribena Mango & Lime Ribena Pineapple & Passionfruit Ribena Blackcurrant Ribena Blackcurrant Lucozade Caribbean Crush Lucozade Orange Lucozade Strawberry Lucozade Original Lucozade Pink Lemonade Lucozade Sport Orange Lucozade Sport Raspberry Vimto Still *Barrs Cream Soda *Barrs Limeade *Barrs Bubblegum *Barrs Cola *Irn-Bru *Irn-Bru *Irn-Bru Sugar Free *Irn-Bru Sugar Free *Irn-Bru Wee Bru *Rockstar Juiced *Lipton Iced Tea Peach

500ml 500ml 500ml 500ml 330ml 1ltr 500ml 250ml 600ml 275ml 275ml 440ml 500ml 600ml 500ml 600ml 330ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 500ml 500ml 473ml 250ml 250ml 250ml 500ml 500ml 500ml 288ml 380ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 330ml 750ml 330ml 500ml 330ml 250ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Apple Juice Orange Juice LSV Energy LSV Energy LSV Energy LSV Sugar Free LSV Glucose Cherry LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue)

200ml 200ml 1ltr 500ml 250ml 250ml 380ml 380ml 500ml 500ml 500ml

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ISSUE 24 2014

ITEM

New New

New

New and updated for 2014/2015 Your guide to the bestselling brand and Own-Brand products SIZE

SOFT DRINKS – AMBIENT Irn-Bru Rubicon Mango J20 Orange & Passionfruit Diet Pepsi Pepsi Pepsi Max Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Coca-Cola Diet Coke Dr Pepper Fanta Orange Schweppes Lemonade Schweppes Indian Tonic Water Schweppes Slimline Indian Tonic Water Volvic Volvic Touch of Fruit Strawberry Highland Spring Sparkling Lucozade Energy Orange Lucozade Energy Original Ribena Blackcurrant Vimto Cordial Vimto Fizzy *Irn-Bru Sugar Free

2ltr 1ltr 4pk 2ltr 2ltr 2ltr 1ltr 1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1ltr 1ltr 1.5ltr 1.5ltr 1.5ltr 1ltr 1ltr 600ml 725ml 2ltr 2ltr

SOFT DRINKS – LIFESTYLE RANGE Apple Juice Cranberry Juice Orange Juice

1ltr 1ltr 1ltr

BISCUITS Cadbury Milk Chocolate Fingers Jammie Dodgers Maryland Choc Chip Cookies Oreo Vanilla Roll Kit Kat Jacob’s Cream Crackers MCV Digestives MCV Ginger Nuts MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Plain Chocolate Digestives MCV Rich Tea Penguin Original *Tunnock’s Caramel Wafer *Tunnock’s Teacakes

125g 150g 150g 154g 5pk 200g 300g 250g 300g 150g 300g 300g 300g 200g 6pk 4pk 6pk

BISCUITS – LIFESTYLE RANGE Custard Creams

300g

CRISPS & SNACKS Pringles Original Pringles Sour Cream & Onion Pringles Texas BBQ Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoy’s Cheddar & Onion McCoy’s Flamegrilled Steak McCoy’s Flamegrilled Steak McCoy’s Salt & Vinegar McVitie’s Mini Cheddars McVitie’s Mini Cheddars Space Raiders Beef Doritos BBQ Rib Doritos Tangy Cheese Doritos Tangy Cheese Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Hot Salsa Dip Doritos Mild Salsa Dip Frazzles Bacon Monster Munch Beef Monster Munch Pickled Onion Quavers Quavers Sensations Thai Sweet Chilli Sensations Thai Sweet Chilli

190g 190g 190g Sharing 80g 90g Std Sharing Std Std Sharing Std Std Sharing New Sharing Std Sharing Std Sharing 150g 150g Std Sharing Std Sharing Std Sharing New Std

New

New

New New New

New

New New New

New

ITEM

SIZE

Squares Salt & Vinegar Walkers Cheese & Onion Walkers Cheese & Onion Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Smoky Bacon Walkers Snaps Tomato Wotsits Wotsits Mr Porky Pork Scratchings Transform-a-Snack BBQ *Walkers Pickled Onion *Walkers Tomato Ketchup *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion

Std Sharing Std Std Std Std Std Std Sharing New Std Clipstrip Std Std Std Std New Std

SWEET SNACKS Kellogg’s Nutri-grain Strawberry Kellogg’s Rice Krispies Squares Mallow Kellogg’s Rice Krispies Squares Totally Chocolatey Kellogg’s Special K Cereal Bar Kellogg’s Coco Pops Bar Tracker Bar Chocolate Chip Belvita Breakfast Milk & Cereal Biscuits Cadbury Snack Shortcake Lu Mikado Oreo Snack Pack Go Ahead Yoghurt Break Strawberry KP Milk Chocolate Dips Alpen Strawberry & Yoghurt Bar Eat Natural Almond & Apricot Nature Valley Crunchy Oats & Honey Granola Bar

37g 28g 36g 23g 20g 37g 50g 43g 39g 66g 35g 32g 29g 50g 42g

CONFECTIONERY – GIFTING Ferrero Rocher Collection Ferrero Rocher Celebrations Milk Tray Roses Quality Street

T15 T16 380g 200g 350g 400g

CONFECTIONERY – SHARING Haribo Starmix Haribo Supermix Haribo Tangfastics Galaxy Minstrels Maltesers M&M’s Peanut Galaxy Galaxy Caramel Cadbury Giant Buttons Cadbury Bitsa Wispa Bassetts Jelly Babies Cadbury Eclairs Maynards Wine Gums CDM Caramel CDM Dairy Milk CDM Fruit & Nut CDM Wholenut Rowntree’s Fruit Pastilles Aero Mint Aero Bubbles Mint Milkybar Skittles

Large Bag Large Bag Large Bag Pouch Pouch Pouch Large Bar Large Bar Pouch Pouch New Large Bag Large Bag Large Bag Large Bar Large Bar Large Bar Large Bar Large Bag Large Bar Pouch New Large Bar Pouch

CONFECTIONERY – CHOCOLATE Ferrero Rocher Kinder Bueno Kinder Bueno White Kinder Surprise Kinder Snack Bar Bounty Bounty Dark Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Maltesers Maltesers Malteser Teasers Mars

New T5 Std Std Std New Std Std New Std Std Std Std Std Big Bag New Std Std Duo

New

New New

New

One of the Must Stock Own Brand Range

ITEM Mars Milkyway Stars M&M’s Peanut Snickers Snickers Topic Twix Twix Boost Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk CDM Fruit & Nut Crunchie Double Decker Flake Fry’s Turkish Delight Picnic Starbar Twirl Wispa Wispa Gold Aero Mint Kit Kat 4 Finger Kit Kat Chunky Kit Kat Peanut Chunky Milkybar Milkybar Buttons Munchies Rolo Smarties Toffee Crisp Yorkie Yorkie Raisin & Biscuit

SIZE Std Std Std Duo Std Std Xtra Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std

CONFECTIONERY – SUGAR Maynards Wine Gums Rowntree’s Fruit Gums Rowntree’s Fruit Pastilles Rowntree’s Jelly Tots Skittles Starburst

Std Std Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Tic Tac Mint Tic Tac Orange & Lime Halls Soothers Blackcurrant Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint Polo Lockets Honey & Lemon

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Menthol Eucalyptus Airwaves Menthol Cherry Extra Cool Breeze Extra White Extra Ice Peppermint Extra Ice Spearmint Extra Peppermint Extra Spearmint Extra White Bubblemint Extra Strawberry

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Kellogg’s Bran Flakes Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Kellogg’s Frosties Kellogg’s Rice Krispies Kellogg’s Special K Kellogg’s Variety Pack Nestlé Multi Cheerios Nestlé Shredded Wheat Nestlé Shreddies Quaker Oats So Simple Original Quaker Oats Alpen Weetabix Sugar Puffs

500g 295g 500g 375g 500g 340g 300g 8’s 375g 16’s 500g 12’s 500g 375g 24’s 320g

40

ITEM

New

New

SIZE

ITEM

GROCERY – HOT BEVERAGES Horlicks Cadbury Drinking Chocolate Kenco Millicano Kenco Rich Eco Refill Kenco Smooth Eco Refill Kenco De-Caf Eco Refill Coffee-mate Nescafé Cappuccino Nescafé Cappuccino Unsweetened Nescafé Gold Blend Nescafé Original Nescafé Original Nescafé 3 in 1 Nescafé Azera Nesquik Strawberry Silverspoon Granulated Sugar Tetley Decaf Tetley Teabags Tetley Teabags Yorkshire Tea PG Tips PG Tips Twinings Earl Grey *Scottish Blend *Nambarrie

200g 250g 85g 100g 100g 100g 200g 10’s 10’s 100g 100g 50g 5pk 60g 300g 1kg 40’s 80’s 40’s 80’s 80’s 40’s 50’s 80’s 80’s

GROCERY – CANNED VEG, MEAT & FISH Heinz Baked Beans Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Smash Original Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Hunger Breaks All Day Breakfast Hunger Breaks The Full Monty Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes 8 Hot Dogs Princes Mild Chicken Curry Princes Red Salmon Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Spam Chopped Pork & Ham Wilson Chilli Con Carne

415g 200g 415g 400g 400g 400g 400g 125g 120g 176g 300g 300g 395g 395g 75g 75g 340g 200g 400g 400g 213g 160g 160g 340g 198g 410g 475g 200g 392g

New

New New

New New

New

New

New

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Baked Beans 410g Carrots Sliced 300g Peas Garden 300g New Potatoes 540g New Tomatoes Chopped 400g Tomatoes Peeled Plum 400g Tuna Chunks in Brine 170g GROCERY – SOUP Heinz Big Soup Beef & Vegetable Heinz Big Soup Chicken & Vegetable Heinz Chicken Soup Heinz Lentil Soup Heinz Mushroom Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Batchelors Cup a Soup Minestrone Batchelors Cup a Soup Tomato *Heinz Chicken Noodle *Heinz Scotch Broth *Baxters Chicken Broth

400g 400g 400g 400g 400g 400g 400g 400g 4pk 4pk 4pk 4pk 400g 400g 400g

*Scotland only

SIZE

*Baxters Lentil & Bacon *Baxters Minestrone *Baxters Scotch Broth

400g 400g 400g

GROCERY – SAUCES & CONDIMENTS Amoy Dark Soy Sauce Heinz Tomato Ketchup Heinz Salad Cream HP Original Sauce HP Classic BBQ Sauce Lea & Perrins Worcestershire Sauce Dolmio Bolognese Extra Mushroom Dolmio Bolognese Extra Onion & Garlic Dolmio Bolognese Original Dolmio Creamy Tomato Pasta Bake Uncle Ben’s Express Basmati Rice Uncle Ben’s Express Egg Fried Rice Uncle Ben’s Express Long Grain Rice Uncle Ben’s Medium Chilli Sauce Uncle Ben’s Original Sweet & Sour Sauce Batchelors Pasta’n’Sauce Chicken & Mushroom Batchelors Savoury Rice Golden Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Bisto Chicken Gravy Granules Bisto Gravy Granules Homepride Curry Oxo Cubes – Beef Paxo Sage & Onion Stuffing Sharwood’s Korma Sauce Sharwood’s Tikka Masala Sauce Colman’s Bramley Apple Sauce Colman’s Cheddar Cheese Sauce Mix Colman’s Classic Mint Sauce Colman’s English Mustard Colman’s Parsley Sauce Hellmann’s Mayonnaise Hellmann’s Mayonnaise Light Knorr Chicken Stock Cubes Pot Noodle Chicken & Mushroom Pot Noodle Curry Baxters Sliced Beetroot Branston Original Pickle Branston Small Chunk Pickle Chicken Tonight Honey & Mustard Chicken Tonight Spanish Chicken Haywards Traditional Onions Ocean Spray Cranberry Sauce Old El Paso Fajitas Dinner Kit Sarson’s Malt Vinegar Tilda Basmati Rice Napolina Extra Virgin Olive Oil Sacla Green Basil Pesto

150ml 460g 285g 255g 465g 150ml 500g 500g 500g 500g 250g 250g 250g 500g 500g 122g 120g 100g 100g 170g 170g 500g 12’s 85g 420g 420g 250ml 40g 250ml 100g 20g 400g 400g 8’s 90g 90g 340g 360g 360g 500g 500g 454g 190g Kit 250ml 500g 250ml 190g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Pasta Quills Salt Spaghetti Sunflower Oil Vegetable Oil Ground Black Pepper

500g 750g 500g 1ltr 1ltr 25g New

GROCERY – HOMEBAKE Nutella Carnation Evaporated Milk Heinz Taste of Home Cadbury Chocolate Pudding Ambrosia Creamed Rice Ambrosia Devon Custard Pot Ambrosia Devon Custard Angel Delight Strawberry McDougalls Plain Flour McDougalls Self Raising Flour Marmite Yeast Extract Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartley’s Best Raspberry Seedless Jam Hartley’s Best Strawberry Jam Hartley’s Strawberry Jelly Block Robertson’s Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

400g 410g 300g New 400g 190g 400g 59g 1.25kg 1.25kg 125g 415g 415g 432g 340g 340g 135g 454g 340g 227g

New

New

New

New New to Core Range for 2014/2015

Retailer Matters

ISSUE 24 2014

New

New

New New

39

core range ITEM

SIZE

GROCERY – BABY Cow & Gate Stage 1 Milk Cow & Gate Stage 2 Milk Farley’s Original Rusks Huggies Pure Baby Wipes Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 4+ Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem J&J Baby Bath J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo

200ml 200ml 150g 64’s 22’s 20’s 18’s 16’s 17’s 60g 200ml 200ml 200ml 100g 200ml

PET CARE – DOG Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Original Pedigree Schmackos Beef Bakers Complete Beef & Veg Winalot Chicken in Jelly Winalot Chicken in Jelly Bonio

150g 3’s 2’s 1.2kg 400g 10’s 1.35kg 400g 1.2kg 650g New

PET CARE – DOG – LIFESTYLE VALUE RANGE Dog Food Beef

1.2kg

PET CARE – CAT Sheba Turkey & Chicken Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Pouch Poultry Whiskas Pouch Favourites Whiskas Salmon in Jelly Dreamies Chicken Felix Chicken in Jelly Felix Pouch Mixed Selection Felix Pouch Fish Selection Felix Tuna Pouch Go Cat Complete Tuna, Herring & Veg Gourmet Perle Pouch Chicken

New

150g 5ltr 390g 100g 12 x 100g 12 x 100g New 390g 60g New 400g 12 x 100g 12 x 100g New 100g 375g 85g New

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Calpol Sugar Free Calpol Sugar Free Six Plus Immodium Anti-Diarrhoea Capsules Lemsip Max All In One Lemon Lemsip Max Capsules Nurofen Tablets Beechams Powders Piriteze Allergy Tablets Pro Plus Rennie Spearmint Savlon Nurofen Express Liquid Capsules

10’s 16’s 100ml 100ml 6’s 5’s 8’s 12’s 10’s 7’s 12’s 24’s 30g 10’s

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Paracetamol Tub Ibruprofen Blister Pack

16’s 16’s

PERSONAL CARE & MEDICINES – TOILETRIES Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Silvikrin Hairspray Firm Pantene Shampoo Classic Dove Cream Bar Lynx Bodyspray Africa Compressed Lynx Showergel Africa Sure APA Active For Men Compressed Sure APD Crystal Clear Aqua Compressed Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Listerine Coolmint Mouthwash Radox Showergel Moisture

5’s 200ml 250ml 250ml 250ml 100g 100ml 250ml 75ml 75ml 250ml Single 100ml 250ml 250ml

40 Retailer Matters

New

ISSUE 24 2014

New New

New

New

New

ITEM

SIZE

PERSONAL CARE & MEDICINES – FEMININE HYGIENE Kotex Maxi Pad Nighttime Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Tampax Regular Tampax Super Bodyform Ultra Normal with Wings Lil-Lets Super

10’s 12’s 10’s 16’s 14’s 20’s 20’s 14’s 10’s

NON FOOD – PAPER Andrex Natural Andrex Natural Andrex Quilts White Andrex White Andrex White Fiesta Kitchen Roll White Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex For Men

4 Roll 2 Roll 4 Roll 4 Roll 2 Roll 2 Roll 9’s 80’s 100’s

NON FOOD – PAPER – LIFESTYLE VALUE RANGE Toilet Tissue White Kitchen Towel

4 Roll 4 Roll

NON FOOD – PAPER – LIFESTYLE RANGE Kitchen Roll White Softest Toilet Tissue White Softest Toilet Tissue White

ITEM New

New

2 Roll 4 Roll 2 Roll

NON FOOD – LAUNDRY Ariel Biological Ariel Excel Gel Bio Ariel Liquitab Biological Bold 2 in 1 Lavender & Camomile Bold Lavender & Camomile Gel Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Auto Regular Lenor Concentrated Summer Breeze Persil Capsules Non Bio Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Small & Mighty Liquid Tropical Surf Tropical

10 Wash 16 Wash 12’s 10 Wash New 16 Wash New 750ml 750ml 10 Wash 750ml New 10’s 10 Wash 15 Wash 15 Wash 10 Wash

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE Auto Washing Powder

780g

NON FOOD – HOUSEHOLD Fairy Wash Up Lemon Fairy Wash Up Original Febreeze Airspray Cotton Fresh Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Flash Wipes Lemon Cif Cream Lemon Domestos Original Bleach Bloo Acticlean Original Dettol Surface Trigger Duck Liquid Fresh Finish All in 1 Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ’n’ Vac Citrus Blossom

433ml 433ml 300ml 500ml 500ml 500ml 40’s 500ml 750ml Twin 500ml 750ml 13’s 500ml 300ml 500ml 500ml 300ml 500g

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE Clingfilm 350mm Disinfectant Firelighters Heavy Duty Refuse Sacks Kitchen Foil 300mm Press ‘n’ Seal Sandwich Bags Thick Bleach Original Wash Up Liquid Original Swing Bin Liners

25m 1ltr 14’s 10’s 7.5m 50’s 750ml 500ml 20’s New

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE Dishcloths

5’s

SIZE

CHILLED & FROZEN – CHILLED Dairylea Dunkers Jumbo Tubes Kraft Philadelphia Muller Corner Strawberry Muller Light Strawberry Copella English Apple Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Cathedral City Mature Cheddar Cheestrings Original Singles Elmlea Double Flora Original Fridge Raiders Roast Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Quarter Pounder Rustlers Chicken Sandwich Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

47g 200g 150g 175g 330ml 1ltr 330ml 1ltr 330ml 200g 21g 284ml 500g 60g 250g 120g 100g 25g 213g 454g 190g 150g 500g 260g 260g 180g 180g 180g 140g 200g 475ml 475ml 475ml

CHILLED & FROZEN – LIFESTYLE RANGE Mature Cheddar White or Coloured Mild Cheddar White or Coloured Pure Orange Juice

200g 200g 500ml

CHILLED & FROZEN – FROZEN Aunt Bessie’s Jam Roly Poly Aunt Bessie’s 12 Yorkshire Puddings Bernard Matthews 8 Mini Kievs Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye 10 Value Fish Fingers Birds Eye Garden Peas Chicago Town 2 Deep Dish Pepperoni Pizzas Dr Oetker Mozzarella Pizza Freshlink 8 Pork Sausages Kershaws Chicken Dinner Lyons Maid Vanilla Brick McCain Oven Chips Ross Cottage Pie Viennetta Vanilla Wall’s Magnum Classic Young’s Admiral Pie

pack pack pack pack pack pack 480g pack pack pack pack pack 907g pack pack 3 pack pack

TOBACCO – CIGARETTES JPS Blue KS JPS Blue KS Lambert & Butler KS Lambert & Butler KS Richmond KS Richmond SK Windsor Blue KS Windsor Blue SK Mayfair KS Mayfair KS Sterling KS Sterling SK Sterling SK Sterling Fresh Taste On Demand KS Sterling KS Sovereign Blue KS Sovereign Blue SK

19’s 10’s 20’s 10’s 19’s 19’s 20’s 20’s 19’s 10’s 19’s 19’s 10’s 19’s 10’s 19’s 19’s

CIGARETTES – NO3 (OWN BRAND) RANGE No3 KS No3 KS No3 SK No3 SK

19’s 10’s 19’s 10’s

New

New

New New New New

New

New New New New

New

43

One of the Must Stock Own Brand Range

ITEM

SIZE

ITEM

TOBACCO Golden Virginia Amber Leaf Amber Leaf Gold Leaf

12.5g 25g 12.5g 12.5g

BEER Becks Bottle Budweiser Bottle Budweiser Can Stella Artois Bottle Stella Artois Bottle Stella Artois Pint Can Stella Artois Can Stella Artois Can Carlsberg Can Carlsberg Special Brew Can Carlsberg Export Can Holsten Pils Can San Miguel Bottle San Miguel Bottle San Miguel Can Skol Can Guinness Draught Can Red Stripe Can Desperados Bottle Foster’s Gold Bottle Foster’s Radler Bottle Foster’s Pint Can Foster’s Can Foster’s Can Heineken Can John Smith’s Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Tiger Peroni Bottle Peroni Bottle Tyskie Can Carling Pint Can Carling Can Carling Can Carling Zest Bottle Cobra Bottle Coors Light Bottle Coors Light Can Corona Bottle Crabbie’s Alcoholic Ginger Beer Old Speckled Hen *McEwan’s Export Can *Tennent’s Pint Can *Tennent’s Can *Tennent’s Can *Tennent’s Special Ale Can *Miller Genuine Draft Bottle

6pk 6pk 4pk 660ml 6pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 660ml 4pk 8pk 4pk 4pk 3pk 6pk 4pk 4pk 4pk 8pk 4pk 4pk 4pk 550ml 640ml 4pk 660ml 4pk 4pk 4pk 8pk 4pk 660ml 4pk 4pk 4pk 500ml 500ml 4pk 4pk 4pk 8pk 4pk 4pk

CIDER Stella Cidre Bulmers Red Berries & Lime Bulmers Original Bulmers Bold Cherry Jacques Fruit des Bois Scrumpy Jack Strongbow Strongbow Strongbow Pear Strongbow Citrus Edge Strongbow Dark Fruit K Cider Magners Original Magners Original Can Magners Pear Crumpton Oaks Frosty Jacks Koppaberg Mixed Fruit Koppaberg Strawberry & Lime

568ml 568ml 568ml 568ml 750ml 4pk 4pk 2ltr 4pk 4pk 4pk 4pk 568ml 4pk 568ml 2ltr 2ltr 500ml 500ml

CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND) Amber Strong 4pk New Eridge Vale 2ltr White Storm 2ltr White Storm 1ltr White Storm 500ml

44

New

New New

New New

New

New

New

New New

New

New New New

SIZE

ITEM

Black Storm

500ml New

WINE – WHITE Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls White Hardys VR Chardonnay Hardys VR Pinot Grigio Kumala Cape Classics White Stowells Chenin Blanc Turner Road Chardonnay Pinot Grigio Casillero Del Diablo Sauvignon Blanc Isla Negra Sauvignon Blanc Barefoot Pinot Grigio Gallo Pinot Grigio Blossom Hill Chardonnay Blossom Hill White Jacob’s Creek Chardonnay Jacob’s Creek Semillon Chardonnay Wolf Blass Yellow Label Chardonnay Oyster Bay Sauvignon Blanc Black Tower Rivaner Lindemans Cawarra Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

New New

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Chardonnay 75cl Vintners Californian Chardonnay 75cl Vintners White 75cl Vintners Chilean Sauvignon Blanc 75cl Vintners Italian Pinot Grigio 75cl WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED Echo Falls Merlot Echo Falls Red Hardys VR Cabernet Sauvignon Hardys VR Merlot Hardys VR Shiraz Kumala Cape Classics Red Stamp Shiraz Cabernet Turner Road Cabernet Sauvignon Merlot Casillero Del Diablo Cabernet Sauvignon Isla Negra Cabernet Sauvignon Barefoot Merlot Gallo Cabernet Sauvignon Blossom Hill Red Campo Viejo Tempranillo Jacob’s Creek Grenache Shiraz Jacob’s Creek Shiraz Cabernet Lindemans Bin 50 Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Shiraz Vintners Californian Merlot Vintners Red

75cl 75cl 75cl

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE Echo Falls Rosé Echo Falls White Zinfandel Barefoot White Zinfandel Gallo White Zinfandel Gallo White Grenache Blossom Hill White Zinfandel Jacob’s Creek Shiraz Rosé

75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Californian White Zinfandel 75cl New

New New to Core Range for 2014/2015

WINE – SPARKLING Asti Martini Jacob’s Creek Sparkling White Pinot Noir

75cl 75cl

WINE – SPARKLING – PREMIUM OWN BRAND Prosecco Santa Loretta

75cl

WINE – FORTIFIED WINE Stone’s Ginger Wine

70cl

New

New

New

*Scotland only

SIZE

Martini Bianco Martini Extra Dry Harveys Bristol Cream Cockburn’s Fine Ruby Port Croft Original QC Cream QC Medium Taylor’s Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

75cl 1.5ltr 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini Bellarini

1.5ltr 75cl

SPIRITS & ARTD’S – SPIRITS Bacardi Bacardi Jack Daniels Jack Daniels Southern Comfort Baileys Bell’s Whisky Bell’s Whisky Captain Morgan Captain Morgan Spiced Gordon’s Gin Gordon’s Gin Smirnoff Smirnoff Disaronno Glenfiddich Three Barrels Brandy Tia Maria Courvoisier Sourz Apple The Famous Grouse The Famous Grouse Jameson Malibu Russian Standard Glen’s Vodka Glen’s Vodka Jagermeister *Drambuie *OVD Rum *OVD Rum *Martell *Isle of Jura *Whyte & Mackay *Whyte & Mackay

70cl 35cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 35cl 50cl 70cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl

New

New

SPIRITS & ARTD’S – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy 70cl Prince Consort Brandy 35cl Prince Consort Gin 70cl Prince Consort Vodka 70cl Prince Consort Vodka 35cl Prince Consort Whisky 70cl Prince Consort Whisky 35cl ARTD’S Jack Daniels & Cola Gordons Gin & Tonic Morgans Spiced & Cola Smirnoff Ice Smirnoff Ice Smirnoff & Cola Smirnoff & Cranberry WKD Blue WKD Blue WKD Iron Brew

330ml 250m 250ml New 70cl 4 x 275ml 250ml 250ml 70cl 4 x 275ml 70cl

LIGHT SPIRITS (OWN BRAND) RANGE V*dgrad V*dgrad V*dgrad

1ltr New 70cl 35cl

This listing is believed correct at time of printing. E&OE.

ISSUE 24 2014

Retailer Matters 41

The secrets of my

Retailer Matters goes behind the scenes in a busy Store to discover the tools of the trade

Q

When did you start out as a Retailer?

Well, I’ve been at this Store for over 22 years, so you could say I’ve been doing this job for a long time! My mother opened the Store in 1983 and we have run it as a family for the past 30 years.

Q

When and why did you join Lifestyle Express?

I only joined earlier this year. I made the decision to join about a year ago and it only took about two weeks to convert the Store; I wish I’d done it years ago.

Q

What has been a recent success for you?

Joining Lifestyle Express! After joining, we decided to extend our opening hours, so we are now open from 7am, rather than 10am previously. It’s still early days, but already my takings are up 15%.

Q

How do you spread the word about your Store and your offers?

I have two paper rounds going out, so I can let Customers and potential Customers know about the latest offers by putting leaflets in the papers. I intend to use Facebook in the future too.

ISSUE 24 2014

Retailer Matters 43

W

In this issue, we meet Mrs Balwinder, who has just joined Lifestyle Express and runs her busy Convenience Store on a large estate in Erdington, Birmingham

feature Your Store

WHAT’S THE SECRET TO YOUR SUCCESS? Get in touch and share your story

retailermatters@ summersault.co.uk

YOU AND YOUR STORE IN THE SPOTLIGHT

Q

What is the best thing about being part of the Lifestyle Express group?

There are many things. It has made me a lot happier working here. The Store is brightly lit, well spaced out and just looks great. My regular Customers love how the Store has changed and I’m getting new Customers in every day.

Q

What is the best decision you’ve made about the Store?

The range I’m able to offer now is much greater and it gives my Customers much more choice. Along with the new products and layout, our new coffee machine is proving popular too.

Q

Any tips for other Retailers?

Keep your Store bright and clean – it makes it all the better for your Customers.

And adapt to the changing ways that people shop. Customers are savvy with their spending and are prepared to travel to get a cheaper deal.

44 Retailer Matters

ISSUE 24 2014

Mrs Balwinder’s Store is now bright and well laid out, with a wider product range that includes new lines for her Customers

Q Describe your Sto re in just three words:

Bright, clean, fabulou s.

Q Describe yourself

in thr

Happy, honest, easy ee words: -going.

Q What is your be stseller?

The Cadbury range is popular and in Own always Brand, household products, such as bin liners, sell really well.

Q

What are your plans for the future?

Q

Final words?

I am hoping to be successful in my Lottery application, as I have a lot of Customers wanting to buy tickets.

Since I’ve made the changes here, Customers really feel like part of the Store. My daughters and husband help run things too – being friendly and talking with the Customers is really important for all of us.

your guide to…

… seasonal events Getting into the spirit of seasonal events is the perfect way to make an impression.

By creating effective displays, you can inspire your Customers to take part THE FACT IS, RETAILERS who make the most of seasonal opportunities consistently perform better than those who don’t make the effort. Stores that regularly shout out about promotions will maximise their sales and their year-on-year growth.

So, what can you do to really make an impression?

MAKE A PLAN Plan ahead. Highlight all the key opportunities you want to get involved in and stick to the plan.

Identify a prominent area of your Store where you can build

a seasonal display to grab the attention of your Customers, but think about what you can use this space for in between promotions.

MOST SUITABLE Think about which products best fit the ‘event’, such as beers, wines, ciders, soft drinks, sharing bags of crisps, snacks and confectionery, and popcorn and pizza for ‘a big night in’.

Take advantage of in-depot promotions so that you offer your shoppers a great deal, as well as inspiring them to make purchases.

Dress up your display. Use any

POS material you have been supplied with and add your own materials and props too, such as balloons and bunting. Think pumpkins and cobwebs for Halloween, trees, tinsel and fake snow for Christmas and eggs, chicks and rabbits for Easter. The more theatre you add, the higher your sales will be.

GET INVOLVED The most important thing you can do is get involved. Displays add colour and atmosphere to your Store and will be a talking point with your Customers.

TOP Throughout the summer months and into early autumn, TIP keep a constant eye on the weather and be poised to react if a great weekend is forecast. Get ready to create a barbecue display at a moment’s notice and increase your order on burger buns, sausages, burgers and salads.

46 Retailer Matters

ISSUE 24 2014

PROMOTIONS YOU CAN MAKE THE MOST OF BARBECUE As well as charcoal, barbecue lighters and disposable barbecues, your display should bring together beers, ciders, soft drinks, sauces and mayonnaise, bread rolls, etc.

Remember to signpost shoppers to the chillers or freezers for sausages, burgers, chicken and salad.

Provide the full solution by adding disposable plates, cups, cutlery, foil and napkins.

SUMMER TOYS Create a bright display of inexpensive outdoor toys and games, such as balls, cricket sets, tennis rackets, kites, badminton sets, frisbees and paddling pools.