Retailer Matters 23

Retailer Matters The magazine exclusively for Lifestyle Express Retailers

Issue

23

May/June 2013 2014 September

PLUS‌

INSIDE

Your essential summer football wall planner

Core Range Stock these essentials for soaring sales

Energy surge The Bestsellers at the best price

Icely does it

Top of the (ice) pops

summer

Ex cl fr usi om ve ly

HOT SALES THIS

Our guide to the new season’s must-have products

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May/June 2014 welcome

Welcome

ON THE COVER Thanks to our cover star Nicky Kaur, from Anchor Wines, a Drinks Express Store in Aldridge, West Midlands

TOP STORIES

16 21 23 26

IT’S SUMMERTIME Be prepared for sizzling sales

ENERGY SURGE Latest Energy Drinks promotion

ICELY DOES IT Get ready for ice cream season

CORE RANGE Revealed: the must-stock products

GET IN TOUCH, SHARE YOUR NEWS If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just pick up the phone and call

01926 319982 Alternatively, email

retailermatters@summersault.co.uk or write to Retailer Matters, Summersault Communications, 23-25 Waterloo Place, Warwick Street, Leamington Spa, Warwickshire CV32 5LA.

Retailer Matters is published six times a year

by Summersault Communications Ltd on behalf of Landmark Wholesale.

For Landmark: Stuart Johnson For Summersault: Editor Stephenie Shaw Sub editors Karen Darlow and Kate Feasey Senior art editor Emma Bramwell Account manager Julia Fulford Advertising account manager Adam Turner Managing director Simon Chappell

HELLO AND WELCOME to the May/June issue of Retailer Matters.

At long last we can say that summer is here and for Retailers, the sunshine brings all sorts of retail opportunities.

Whether it’s the rush for ice creams on the way home from school, the demand for barbecue food as the sun beats down, or the surge in sales of chilled drinks, there’s no denying that sunshine means big business.

And this summer looks set to be a bumper year for sales, with high temperatures forecast (we can but dream) and the promise of some top-quality sporting fixtures from the FA Cup and Wimbledon to The Open Championship golf, the Commonwealth Games and, of course, the World Cup in Brazil kicking off in June. Stock up on a great range of snacks and drinks and you’ll cater for all your hardened sports fans. Make sure you keep an eye on the latest promotions in Depot to really maximise your profit.

As always, here at Landmark we want to hear your stories, views and suggestions. Do you have any tips or great ideas that you’d like to share with other Retailers or have any tips you’ve read about in Retailer Matters paid off for you? If you’d like to see us cover something in the magazine or would like your Store featured get in touch.

I wish you all a hot summer with sizzling sales.

To advertise: Please contact Adam Turner on 01926 319932 or email adam.turner@summersault.co.uk To discuss editorial: Please contact Stephenie Shaw on 01926 319982 or email stephenie.shaw@summersault.co.uk Disclaimer: all prices listed are correct at the time of going to press, but may be subject to change.

Stuart Johnson Retail Controller, Landmark Wholesale ISSUE 23 2014

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May/June 2014 contents

47 30 12 07 Industry news The latest from the industry

10 The right way And the Responsible Retailer of the Year award goes to…

12 Sweet taste of summer Tempting new products for the sunny days ahead

16 Here comes the sun What to stock to make the most of this summer season

21 Stimulate your sales What you need to know about our new Energy Drinks promotion

23 Fill up your freezers With ice creams and lollies galore

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10 26 Taking stock It’s new and updated – the Core Range launch is here

28 If you only do one thing…

Why food-to-go is an excellent addition to your Store’s offering

30 Store profile Nicky shows you round her Drinks Express Store

34 Top tips Great advice from Nicky on staying on top of your business

39 Core list Your at-a-glance guide to the top-selling products, with a host of new additions

47 The secrets of my success Asif Bashir shares the secrets of his busy Store’s success

50 Your guide to… … using a planogram

16 23

37 Great-value cider The best deals on ciders just for you

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industry news

Saying no to high-strength booze Town and city supermarkets will work together to turn the tide against cheap alcohol and drinking on the streets WHILE THE RETAIL industry is divided, police chiefs believe they are on the verge of winning supermarket backing for a campaign to tackle street drinking.

The Reducing the Strength campaign, which began in Ipswich, involves the voluntary removal from sale of cheap alcohol products over 6.5% ABV. So far, East of England Co-operative Society Stores have rolled out the scheme and it has been indicated

New campaign marks the beginning of the end for scenes like these

that several of the multiples may follow suit. The scheme has been adopted by nearly 100 towns and cities following the Ipswich results, which saw street drinking plummet by 50%.

ROLL-0UT Association of Convenience Stores also backed the Ipswich model, but said that the government needed to step in to ensure it was rolled out responsibly.

Retailers continue to be hit hard by crime

Optimism shines through

Crime survey reveals how the vast majority of reported crimes were against Retailers and Wholesalers LAST YEAR PROVED TO BE A bumper year for crime against the retail and wholesale sector.

The 2013 Commercial Victimisation Survey has discovered that 81% (5.9 million) of reported crimes were against the retail and wholesale sector.

Of those 5.9m crimes, 55% were theft by Customers.

been an actual drop in crime levels against the sector.

ALARMING

MIXED MESSAGES While the number of incidents against retail and wholesale businesses listed in the 2013 survey was down from the previous year’s 7.7m, the Home Office has not confirmed that there has

Retailers pay the price of crime

The survey also highlighted an alarming statistic: just 42% of thefts

by Customers were reported to the police, with burglary and attempted burglary reported more often. This can be directly linked to insurance purposes.

Another report, the ACS 2014 Crime Report, has shown that shop theft costs Convenience Stores £44m annually. It also revealed how Retailers made £14m of investment in crime prevention measures last year.

IT SEEMS INDEPENDENT Retailers are feeling positive about their prospects for 2014, according to a recent survey.

The latest Association of Convenience Stores Optimism Index results have revealed a third successive rise, which can be attributed to improving economic indicators and the view that convenience retailing is a key area for growth in the retail sector. This is despite a dip in sales over the winter months, linked to wet weather and rising costs.

The survey showed that for convenience Retailers, competition in the market was the most pressing issue, alongside concern about the impact of business rates, with almost one in four Retailers naming rates as one of the biggest obstacles to growth.

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news

Tobacco display ban: what it means for you As the date creeps closer when the tobacco display ban legislation comes into force, it’s essential that Retailers are prepared. Are you ready for a new way of selling?

YOU CAN’T FAIL TO HAVE heard that from 6 April 2015 it will be illegal to display tobacco products in Stores in England. If you choose not to comply with this new legislation, you will be breaking the law and could face a hefty fine and be convicted of a criminal offence.

WHAT’S IT ALL ABOUT? Well, the aim is simple: to prevent young people from taking up smoking. The legislation isn’t without controversy. It’s welcomed by cancer charities and health organisations, but criticised by those in the retail industry for potentially leading to longer queues and confusion at till points.

The legislation doesn’t come into force until next year, but Retailers should start thinking about it now.

What changes do you need to make? Is your current display unit provided by a supplier and, if so, are they responsible for making the changes so that you comply with the law, or is it down to you?

From 6 April 2015, tobacco products may no longer be displayed in Store

What will work best for your Store and your budget? A curtain to hide your display? Sliding doors fitted to your display case? Or will you remove the traditional back wall display altogether and opt for an open display, either under or over the counter, that isn’t visible to Customers, but allows easy access for you and your staff? Whatever you choose for your Store, all

tobacco products must be completely covered and, when you need to serve a Customer, there must be less than 1.5 sq m of your tobacco products on display as a result.

KEEPING YOU INFORMED Over the next 12 months, we will continue to keep you informed.

Landmark Wholesale knows how

hard it is to stay ahead of the ever-changing legislation and so we’re publishing Tobacco Matters 2, an at-a-glance guide to what you need to do to comply with the new legislation and when it needs to be done. Look out for it in your Member Depots. Retailer Matters will also keep you up to date with the latest developments, so watch out for the next issue.

Convenience key to success Multiples start to sit up and take notice as shoppers spend more in local Stores ACCORDING TO NEW industry research, shoppers are spending a staggering £51 billion per year in Convenience Stores, an impressive 25% rise in five years.

The research, carried out by retail analyst Verdict, shows that while shoppers like the ease of

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convenience shopping, with handy car parks, shorter queues, fewer products and less travelling, this comes at a price. The research showed that shoppers believed their shopping cost more, either because products were priced higher across the board or there

were fewer special offers or low-cost value ranges available.

Part of the appeal for shoppers has been the introduction of new services in Convenience Stores, such as in-store bakeries, hot food, parcel deliveries and ‘click and collect’ for their shopping.

And, of course, this growth in the convenience channel hasn’t gone unnoticed by the big retail names.

Morrisons is concentrating on the convenience channel for its new Stores, while the Co-op plans to open 100 new small-format Stores each year for the next five years.

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news

WHAT ARE YOU DOING TO HELP YOUR COMMUNITY? Let us know. Get in touch with us

Bay Bashir being presented with his award

by Imperial Tobacco’s Key Account Team Manager Simon Venni

retailermatters@ summersault.co.uk

Doing things in the right way When it comes to responsible retailing, Bay Bashir is definitely in a league of his own – and he has got an award to prove it IT HAS BEEN IMPOSSIBLE TO wipe the grin off Bay Bashir’s face ever since he was crowned a winner at the Convenience Retail Awards in March.

Bay outclassed the competition to be named Responsible Retailer of the Year, in recognition of the incredible lengths he goes to in order to ensure he and his dedicated staff do the right thing by their Customers and in their local community.

PROACTIVE APPROACH This involves many things, such as being careful to only sell

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age-restricted products, such as tobacco and alcohol, to Customers who are old enough. The award also reflects Bay’s tireless commitment to staff training, his support of local initiatives, development of relationships with enforcement authorities and proactive approach to tackling illicit tobacco trading in his community.

“I’m absolutely over the moon,” grinned Bay. “It’s wonderful to be recognised for this as it’s something I feel so strongly about. I take great pride in all the work we’ve carried out to ensure we’re as responsible

in our community as possible.”

Bay attends regular forums with the local council to discuss key issues and was praised for his involvement in a scheme to raise awareness of the implications of Customers buying items for others who are underage.

GREAT RESULTS “It’s too easy for people to think things like this don’t matter, but this is a big issue that needs tackling,” Bay said. “To drive home the message, we produced carrier bags that explain how buying items for others who are underage is an

offence and could result in a fine, and we’ve seen some great results here and across the county.”

So what is the secret to Bay’s success? “Without a doubt, it’s ensuring my staff have had formal training,” he said. “I want to give people the best chance of doing a great job and they can only do this if you equip them with the best tools. Yes, staff training is an investment, but one that pays off when you have a skilled team like mine, who deliver excellent service – and this is recognised by this award. It’s a real team effort.”

The awards, organised by Convenience Store magazine, were held in London on 6 March 2014, and celebrated the very best in retail this year.

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new products

VODKA Smirnoff has moved into the world of dessert vodka – although you can be sure that these new flavours won’t be limited to accompanying pudding!

The inaugural three flavours in the range are Raspberry Sorbet, Mango Sorbet and Lemon Sorbet and come in 250ml packs. The new range is a treat for the taste buds and simple to consume – just freeze and squeeze. RRP £3, 250ml

The sweet taste of

summer The perfect time to fill your shelves with some new and exciting products IN CIDER INFORMATION Amber Strong is a new, Own-Brand, 5% by volume, dry apple cider from Landmark Wholesale and one that is set to send your cider sales soaring. Refreshing, with a great taste and, very importantly, up to 50% cheaper than leading brands in the market, its eye-catching design helps it stand out on the shelf.

With cider the unofficial drink of summer, it’s a must-have in your Store as the barbecue season gets under way and is the perfect choice for Customers cracking open a few cans as they watch the football. RRP £2.99 for 4x440ml cans

12 Retailer Matters

CHERRY NICE Molson Coors has launched a new cherry variant of its big seller, Carling British Cider.

The 4% ABV cider comes in 500ml bottles or packs of six and is available through the off-trade only.

The cherry cider is supported by a £4m marketing campaign, so get ready for a run on it. 500ml bottle, RRP £2.15; 6 x 500ml bottles, RRP £12

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TAKE IT AS RED New to the market, Wrigley’s Starburst FaveReds offers a fresh burst of summer. With all its red flavours in one pack – Strawberry, Raspberry, Cherry and Red Apple – FaveReds will appeal to new Customers, as well as existing Starburst fans.

Available as a stick and a pouch. 45g stick, RRP 49p; 192g pouch, RRP £1.28

GET THE EDGE Flavoured with lemon and lime, Strongbow Citrus Edge gives the cider drinker a little twist on an old favourite while opening up the cider category to new drinkers.

RRP £2 for 500ml bottle; £5.50 for 4x440ml cans

FANTASTIC DISCOVERY Fruit-flavour jelly and foam sweets in the form of all kinds of brightly coloured critters, Maynards Discovery Patch Animals are sure to be a hit with the children. And with each pack featuring fun facts and quizzes, the youngsters can be entertained as they chew.

Maynards Discovery Patch Animals are available in promotional 125g packs. RRP £1

NO BULL Zero calories, zero sugar, but still with 100% wings, Red Bull Zero Calories offers consumers the same Red Bull taste, but is a little kinder to the waistline. A great choice to stock up on as the summer fitness buzz kicks in. RRP £1.19 individual can.

THE POWER OF THE SOUR LSV Energy Drinks continue to go from strength to strength with the launch of two brand-new flavours.

Available in 500ml cans, LSV Sours Apple and LSV Sours Cherry are sweetly priced at a nifty 69p.

Increasing the LSV Energy Drink range gives Customers an even bigger choice and all at a highly competitive price. RRP 69p, PMP 500ml can

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feature Summer months

Here comes

THE SUN Summer is here, so make the most of the better weather, light nights and general feel-good factor that goes hand in hand with this time of year

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THE GREAT OUTDOORS Let’s start outside with the barbecue and those hazy days when we can chill out in

the garden with family and friends, playing games and chatting. It’s all very well offering your Customers plenty of summer food ideas – sausages and burgers, fresh salads, bread and rolls, and so on – but not every household has a barbecue that can be wheeled out of the shed or garage. It’s up to you then to come to the rescue for those impromptu get-togethers.

Disposable barbecues are ideal for Customers who don’t fire up the coals on a regular basis. Quick, safe and easy to use, they’re the perfect solution for one-off occasions.

What’s more, they’re easy to stack and display in Store, and don’t take up nearly as much space as you might think. Bags of charcoal, firelighters and matches should also be available.

And while on the subject of non-foods, when chatting to a Customer about their impending barbecue or garden party, why

Summer beckons Customers outdoors to enjoy meals al fresco, but stock up on nonfood items too

not prompt them towards stocking up on essential items such as Lifestyle Cling Film, Kitchen Foil and Refuse Sacks? Even toilet roll and kitchen roll will come in handy when there are more people than usual in the house. It’s all about thinking ahead, thinking beyond the norm and being prepared.

DON’T FORGET THE CHILDREN It’s all too easy for the adults to take centre stage at al fresco gatherings, concentrating on themselves by stocking up on chilled beers, wines and ciders, and piling lots of grown-up snacks into their shopping baskets. But what about the youngsters?

t

L

ooking for ways of making your sales sizzle this summer? Most Retailers should know from experience that even just one sunny weekend can result in soaring sales of soft drinks, ice cream, chilled beers, salads and barbecue foods, as people head to the park for a picnic, flock to the seaside or dine al fresco in the back garden.

But it’s important to think beyond the obvious hot weather profit-boosters.

With excitement already rising for 2014’s great sporting events – the Commonwealth Games in Glasgow and the World Cup to name just two – there will inevitably be lots of occasions for your Customers to enjoy a ‘big night in’.

Retailers, therefore, should be taking a twofold approach to summer sales: n consider the brands and product lines likely to appeal to Customers planning outdoor activities over the summer months; n provide food and drink ideas for Customers watching the big sporting events indoors.

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feature Summer months

If their choice of food is boring and there’s nothing for them to do, it’s a recipe for tears and tantrums and a sure-fire way to darken an otherwise sunny day.

Children have more sophisticated tastes than you might think, with many enjoying stronger flavours and others willing to try something different. So don’t play down this sense of adventure.

Share a few suggestions with parents for new things for the children to try – particularly if the kids are in the Store. Sow the seeds and let ‘pester power’ take over.

It’s also about keeping them entertained and while you may have sold children’s outdoor toys in the past, this summer look out for quality children’s toys to stock such as badminton and cricket sets, footballs, bats and balls, water pistols, and even buckets and spades for trips to the seaside.

Don’t miss the opportunity to sell these lines because summer will be over in a flash.

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FEEL GOOD ABOUT SPORT

Stocking a selection of outdoor children’s toys will prompt impulse buys and boost your sales

As the weather hots up and Customers put their winter coats and boots away, people seem happier and more inclined to pass the time of day. As an Independent Retailer with the Lifestyle Express fascia above your door, you are already reaping the benefits of providing the best possible Customer service. But please go that extra mile – don’t underestimate the feel-good factor that comes with sunny days and lighter nights.

In 2014, there are two major summer sporting events – the Commonwealth Games in Glasgow and the long-awaited World Cup in Brazil. Add to the mix the Scottish and FA Cup Finals – both on 17 May – plus Wimbledon with Andy Murray defending his title on Centre Court, and there are plenty of reasons for Retailers to smile and help spread that feeling of optimism and wellbeing within their own communities.

The Open Championship golf in July, this year played at Royal Liverpool, will also attract a massive TV audience,

as will the much-anticipated Ryder Cup at Gleneagles. Although not until September, it’s worth thinking about now. In fact, this particular golf tournament will attract a daily global TV audience in the region of half a billion.

All of these sporting extravaganzas involve people sitting around the TV at home. The World Cup certainly provides a lucrative profit opportunity for Retailers who take advantage of the keen deals in their Member Depot on beer and soft drinks, for example. But don’t neglect your Core Range, why not have a chat with one of our Core Range Advisors before the summer of sport?

They’ll help you maximise your sales and profits, and give your business a boost.

EYE ON THE BALL Naturally, Gary Lineker and the other TV pundits are talking about England’s prospects and who Roy Hodgson will pick to be on the plane to Brazil alongside Steven Gerrard and Wayne Rooney. But the World Cup goes deeper

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than that, and people who love football are looking forward to watching the flair and flamboyance on the pitch that only the World Cup can provide.

Believe it or not, World Cup fever will even reach Scotland, Wales and Ireland, so Lifestyle Express Retailers all over the UK must be prepared for extra sales during the tournament, which kicks off in June. Before that, there are the FA and Scottish Cup Finals to cash in on.

Again, it’s all about chilled beers, wines and ciders, soft drinks for the non-drinkers, sharing bags of crisps and snacks such as Doritos, dips to accompany them, perhaps some frozen pizzas and other food from the freezer for a hot snack at half-time, even chocolate confectionery such as family sharing packs of Revels will shift if you merchandise them properly in the right part of your Store.

Meanwhile, the nation will have its eyes on Glasgow this summer when the Commonwealth Games come to the city.

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DON’T FORGET… … the umbrellas.

This is the great British summer, remember!

So there’s definitely a sense of excitement across the retail spectrum given the number of high-profile events taking place this summer. The key, however, is to be one step ahead of the multiples and discounters.

TOP TIPS

1 2 3 4 5

Get your range right and have the right products in Store at the right time – pick up the phone and call your BDM if you need any assistance with this.

Fresh produce in season is important. Shoppers want freshness and quality, so work hard in this area to grow sales and footfall, and stop Customers going elsewhere.

Create some in-Store theatre around key sporting events such as the World Cup – bring a Brazilian carnival to your neighbourhood!

If you’re provided with POS, use it. It will attract Customers’ attention and encourage extra purchases.

Merchandise children’s outdoor toys in a prominent position, ideally close to the door and checkout so that the youngsters can see them as soon as they walk into your Store.

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Energy drinks feature

Sti m ul a te YOUR SALES Retailers will be quids in when it comes to boosting their sales of energy drinks, thanks to the latest Landmark Wholesale All You Need promotion For a limited period only, Retailers can cash in on the latest promotion from Landmark Wholesale. Not only has Landmark identified the top 12 bestselling products in the highly competitive Energy Category, but Retailers can also benefit from some truly exceptional promotional deals on all 12 SKUs. And if Retailers buy one case of each of the 12 top sellers exclusively from Landmark Wholesale Member Depots, they’ll save £30.

The 12 must-stock products that are included in the promotion represent approximately 70% of all sales in the Energy Category. All 12 have proven track records when it comes to impressive sales and Customer satisfaction, illustrating once and for all that Landmark Wholesale

Member Depots really are all you need when it comes to getting the best deals, week in, week out.

In addition to providing Retailers with the bestselling products at the best prices, Landmark is also committed to offering Retailers the best possible advice about how to make the most of these promotions and Lifestyle Express Retailers can earn an additional £30 in Cash Back. See your pack that arrived in the post for details.

The latest All You Need Energy business drive is just one of several groundbreaking promotional campaigns from Landmark for 2014, with other great promotions, including World Cup and Cider, still to come.

THE 12 PRODUCTS ARE: ■ LSV 250ml (price-marked pack 35p) ■ LSV Isotonic Tropical Berry 500ml (PMP 50p) ■ LSV Isotonic Orange 500ml (PMP 50p) ■ Monster Original 500ml (PMP £1.19) ■ Relentless Origin 500ml (PMP £1) ■ Powerade Berry & Tropical 500ml (PMP 85p) ■ Lucozade Energy 380ml (PMP 79p) ■ Lucozade Sport 500ml (PMP 79p) ■ Red Bull Energy 473ml (PMP £1.99) ■ Red Bull Energy 250ml (PMP £1.19) ■ Boost Energy 1l (PMP £1.29) ■ Mountain Dew Amp 500ml (PMP 99p)

ALL YOU NEED ENERGY DRINKS RUNS IN DEPOT FROM 21 APRIL TO 10 MAY

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Ice cream close-up feature

Fill up your

FREEZERS Summer is coming and that can only mean one thing… it’s ice cream season. From a miniscule Mini Milk to a whopping tub of Ben & Jerry’s Chunky Monkey, here’s how to help your Customers keep their cool

A

s the disjointed sound of Greensleeves rings out across the country’s streets, children throw down their scooters, footballs, skipping ropes and iPhones and flock to the man in the van for a refreshing ice cream. But plan ahead, stock up the freezers and you can save those youngsters and adults the inconvenience of an unnecessary trip.

Who knows just how hot this summer will be? One thing’s for sure though, Customers will be feeling the heat and/or looking for an indulgent treat, so it’s time to get prepared. What each Customer wants will be different, but with such a wide range of products available you can easily cater for all.

From children looking for a post-school cool down to parents planning a summer party there will be a high and varied demand.

SINGLE ICE CREAMS – THE IMPULSE BUY Of course, sales will be better in warm weather, but hand-held ice creams will be hotly sought after even on a cloudy summer’s day. Stock up on popular brands that Customers will be looking out for and keep them in a dedicated freezer, so regulars will know exactly where to go.

It also pays to have a mix of lollies and ice creams.

£22m

rise in British sales of 500ml tubs of ice cream, thanks to 2013’s hot July, compared with the summer of 2012 ISSUE 23 2014

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feature Ice cream close-up

MULTIPACKS – WHEN ONE IS NOT ENOUGH Whether it’s getting enough ice creams in to feed the whole family or if a Customer just loves a Cornetto or two, the multipack option is an essential one. As with single ice creams, there is plenty of variety. Wall’s and Mars are two key and popular providers of cool treats.

£839m

total value of ice cream sales for last year’s sunshine-soaked summer, including impulse buys and luxury tubs

TUBS – TEATIME TREATS

WHAT ARE YOUR HOT TIPS FOR COOL SUMMER SALES? Let us know. Get in touch with us

retailermatters@ summersault.co.uk

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The reasons for buying a tub of ice cream are numerous: a family night in with a treat for well-behaved kids; a sweet indulgence to accompany a good movie; or the perfect partner in crime for jelly, apple pie or rhubarb crumble. Customers will be seeking tubs of delights from Ben & Jerry’s crazy creations to the more traditional range from Carte D’Or. Just like multipacks, these can be stored in the freezer with other groceries, so Customers won’t be able to miss them.

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core range Must-stocks

Taking

STOCK Having your shelves loaded with the products your Customers want is essential for retail success.

Make sure you’re offering the latest bestsellers as the new, updated Core Range is launched

A

s all Retailers know, rule number one of great retailing is stocking the right products.

This is why Lifestyle Express compiles its Core Range every year, creating a must-stock list of the top-selling products across all categories.

This list should form the basis for every Retailer when it comes to choosing stock and filling shelves.

The new Lifestyle Express Core Range for 2014/15 went live on 1 May and you can find the full listing on pages 39 to 44.

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“Stocking this range of bestselling products is the single most important thing you can do,” said Stuart Johnson, Retail Controller for Landmark Wholesale. “By stocking the Core Range, not only will you have the big brand names, but also Own Brand and Value products to ensure you’re catering for the needs of all your shoppers. These products have a proven track record with Customers, and you’ll know you have an impressive mix of products across all price points. Those Retailers

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£1,000 the average rise in weekly sales that a Store could see by stocking the full recommended Core Range

“These products have a proven track record with Customers and you’ll have an impressive mix of products across all price points” who stock the Core Range consistently report a positive impact on their sales.”

The Core Range has been fully updated using the latest industry insight to reflect the products that Customers are most likely to buy. The Category planners at Landmark work with the top 55 suppliers to identify which products should be included. Landmark data collected from more than 2,000 Retailers who buy their stock in Landmark Member Depots is also used to determine which products are listed.

ESSENTIAL PRODUCTS The new list now has 830 products in total and it is these essential products that should take priority if you have limited shelf space in your Store. If you have ample space, these should form the basis of your offering,

expanding where you see a demand for additional products.

In the new Core Range, there are 98 new products (both brand-new and new to Core Range), reflecting those products where sales have grown to the extent that all Stores should stock them.

To help you identify these and ensure your range is right up to date, they’ve been highlighted in this guide.

“At Lifestyle Express we know what stocking the whole Core Range can do for your business,” continued Stuart.

“If you only do one thing to develop and grow your turnover and profit, we would recommend that you check your range and introduce any missing Core Range products. It’s simple – if you want your Store to be successful, you need to start by stocking the products that most Customers want to buy.”

HOW DO I UPDATE MY RANGE? ■ It’s easy! Start by using the new Core Range listing in this issue of Retailer Matters. Break it down into small, manageable chunks and don’t be tempted to tackle your Store in one go. Check one Category at a time and tick the products you are missing to form a shopping list of must-have stock to buy next time you’re in Depot.

■ Alternatively, if you want some support to assess your stock, we have a team of Core Range Advisors who are here to help you. They will check your entire Store for missing products Category by Category and issue you with money-off vouchers to help towards the cost of buying the new stock.

■ If you would like a Core Range Advisor to visit your Store please email corerange@lmkcc.co.uk and give us your name, Store address and phone number.

■ The Core Range is also featured in the updated Retailer Best Sellers Guide, which is available from supplying Landmark Member Depots.

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25/04/2014 17:12

feature Food-to-go

If you only do

FOOD-TO-GO

Looking to add value to your Store by bringing in a new service?

Food-to-go is an excellent option and there are solutions to suit Stores of all sizes.

A

nything you can do to pull extra traffic into your Store is always worth considering and, these days, more and more Retailers are discovering that food-to-go is a valuable addition to their Store.

Much has been written in the trade press about food-to-go over the years.

Some Retailers have tried it and decided it’s not for them, possibly because they’ve been too ambitious and made the wrong choice at the beginning. Today, however, there’s an option for everyone that doesn’t have to break the bank, take up too much time or space, or require complicated training or regulations.

WHAT’S INVOLVED? Research indicates that sales of food-to-go in the convenience sector are growing, but what actually is food-to-go? It covers a wide range, but is essentially hot drinks, sandwiches, salad pots, hot snacks and pastries. Strictly speaking, you can include soft drinks,

28 Retailer Matters

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crisps, confectionery, fruit and yogurt – anything that is held in the hand!

The secret to success is to start simple and do your homework. If Customers keep asking you to offer coffee, that’s a great starting point. Pies and sausage rolls are other food-to-go stalwarts and worth considering.

LEARN FROM THE EXPERTS Your next step could be to speak to your BDM and ask him to fix up a visit to a Lifestyle Express Store that already has a strong food-to-go business. It’s the best way to explore the pros and cons.

Raj and Bobby Singh at Lifestyle Express (Newhouse Mini-Market) in Kilbirnie, North Ayrshire, have it all down to a fine art. They have more space to play with than many Retailers, at 1,900 sq ft, and it’s an impressive range, including filled rolls prepared in the shop’s kitchen each morning, and Customers can also request fillings.

Add to the mix a wide range of cakes

Raj and Bobby Singh’s Store in North Ayrshire has an impressive and profitable food-to-go section

and pastries, Rollover hot dogs and Polar Krush slush drinks machines, plus tea and coffee and Raj’s own homemade curry, and it’s an offer that many aspire to, but few can pull off. “It definitely draws in Customers,” said Raj. “It’s hard work, but if you’re committed and organised it doesn’t have to be difficult.”

Rollover and slush machines don’t take up much space on the counter, and coffee machines such as NESCAFÉ &GO are sleek and compact. Preparing food on the premises will, of course, require official regulation, but bear in mind that hot food can also be catered for in countertop machines, so there are plenty of options for Retailers wanting to give it a try without a heavy investment or intensive regulatory process.

FIND OUT MORE ABOUT THE OPTIONS AVAILABLE BY SPEAKING TO YOUR BDM

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store profile Anchor Wines, Aldridge

STORE CV NAME: Anchor Wines STORE’S TIME WITH LIFESTYLE EXPRESS: 10 months FEATURES: Pure off-licence BESTSELLERS: Chilled beers, wines, soft drinks

Nicky makes a point of greeting every Customer with a smile

NEAREST COMPETITION: Morrisons and two independent specialist drinks Stores, all less than five minutes’ walk away TRADING TIMES: 11am-10pm, Sunday to Thursday; 11am-11pm, Friday to Saturday

The Store’s smart new fascia attracts passing trade

BEST THINGS

come in small packages Nicky Kaur’s Drinks Express Store may be on the compact side, but every inch is used creatively to ensure she has a light, airy and welcoming Store, bursting with enticing stock – and she keeps it spotlessly clean 30 Retailer Matters

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The Store is packed with stock. Bottled beers and ciders sell well in the summer months

Sales are booming – everything from wine at £4.99 right up to £24.99 for Barolo, and Dom Pérignon at £130 are good sellers here

“I will never allow empty shelves, stock will never run low, the floor will always be swept and I will always greet my Customers with a smile” stands out from the main road, or the row upon row of gleaming bottles, it’s clear that Nicky means business.

“This isn’t just a Store, this is my business and my future, and the future of my children, so I want to make it the best it can be,” said Nicky. “My Customers know this and they really appreciate how I will never allow empty shelves, stock will never run low, the floor will always be swept and I will always greet them with a smile.”

Nicky has owned the Store for a long time, but has only just recently taken her place behind the till once more.

“I actually bought the Store in 1997 and ran it for a couple of years before leasing it to someone else. They ran

things for several years and when their lease ran out, it was the right time for me to take over again and introduce some changes.”

REVAMP And what changes they’ve been. When Nicky returned, she immediately set out to revamp the whole Store. She knew she wanted the support of a Fascia Group and so began looking around for the right fit for her.

“I have always used East End Cash & Carry to get my stock and that’s where I heard about Lifestyle Express. I had an idea of the kind of support I was looking for and, after comparing the different offers, Lifestyle Express stood out as the ISSUE 23 2014

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t

T

he first thing you notice when you walk into Anchor Wines, a Drinks Express Store in affluent Aldridge, West Midlands, is how immaculate everything is – with a place for everything and everything in its place.

Nicky is the first to admit she’s Store proud. “I’m a stickler for everything being perfect,” she laughed. “This is so much more than a Store to me, it also feels like my home. I have high standards at home and so why wouldn’t I extend them to my Store?”

And she’s quite right. The Store has been beautifully refurbished with real attention to detail. Whether it’s the professional, smart new fascia that really

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store profile Anchor Wines, Aldridge

best choice for me and the plans I had for my Store, and for my future.

“I didn’t want to become a full Convenience Store and they have been brilliant at encouraging me to remain a pure off-licence. I enjoy having their expert support and make use of as many promotions as I can. I also benefit from the Cash Back Incentives, where possible, and the combination of all of those things has really helped me to give my business a boost.”

Customers appreciate Nicky always being on hand to help them make the right choice

REFURBISHMENT The first thing on the to-do list for Nicky when she joined Lifestyle Express was to organise the refurbishment and new signage. She didn’t close the Store, but tried to work around things as well as she could. “I know my Customers wouldn’t have liked having to go elsewhere, so we tried really hard to keep the doors open and our Customers were very understanding about all the mess and mayhem.”

Once the refurbishment was complete, Nicky was over the moon.

“The Store looked incredible, and even better than I’d imagined,” she said. And as footfall, and that growth has been Customers liked what they saw too. continuing week-on-week, which, “Everyone commented on the of course, I’m thrilled with.” new signage, which grabs your The Store is quite compact, attention from the main street but Nicky has made really and gives potential shoppers clever use of her space, using an idea of what to expect every inch to create a Store Would you like your Store to inside. Then, when they came bursting with stock that looks be featured? Get in touch inside, some Customers were airy and inviting. Looking retailermatters@ genuinely open mouthed at around, it’s clear why Nicky summersault.co.uk the transformation. It’s so clean, has so many regular Customers modern and professional, who come back again and again. everyone has been impressed.”

The Store feels incredibly friendly, with most Customers greeting Nicky by name, though, of course, what they THRILLED come in for is the astonishing array of They were prepared to put their money Nicky is thrilled with stock she carries. where their mouths were too. “I had a the results of the With an expansive wine selection surge in turnover immediately, as well refurbishment that goes from cheap and cheerful £4.99 bottles of plonk, right up to £40 bottles of vintage reds, as well as an impressive range of sparkling wines and champagnes, topped off by a £130 2003 Dom Pérignon, the Store really does cater to everyone’s taste and wallet.

Add to that a mindboggling selection of real ales, stouts and bitters, chilled lagers and ciders, and spirits, it’s obvious that Nicky puts a lot of time and effort into choosing the lines she carries.

“There are certain patterns that make my stock decisions a little easier,” she

“This is so much more than a Store to me, it also feels like my home. I have high standards at home and so why wouldn’t I extend them to my Store?”

32 Retailer Matters

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BRANCHING OUT Nicky isn’t resting on her laurels, despite the Store’s success. She has big plans for the future, taking into account her knowledge of her business and her understanding of her Customers and the area. “I’d really like to extend the Store and branch out into more exclusive, expensive wines and become more of a specialist Store. There is a demand for it, and I know that many of my Customers would love the opportunity to try new bottles. I’ve gently introduced the more expensive bottles to test the water and so far, they’ve been a real hit. Currently, I sell a Barolo that’s really popular and, at £24.99, it’s a great buy.”

With such determination and focus, it’s not hard to imagine Nicky with a newly extended and thriving business in the not-too-distant future. And we say cheers to that!

t

TELL US ABOUT YOUR STORE

said. “When the sun shines, it’s clear that Customers prefer bottled ciders to cans, so I make sure I have plenty in the chiller when I see the weather forecast show some great weather ahead. The winter months mean particular spirits sell more, and Christmas and New Year celebrations will always bring us soaring sales of sparkling wines and champagnes.”

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25/04/2014 18:20

store profile Anchor Wines, Aldridge

NICKY’S TOP TIPS

KEEP THINGS EXCITING I’m constantly looking Keep things fresh and at how I can improve exciting, and fill up things. This helps me to your shelves – Nicky compete better locally, shares her tips for and keeps things fresh ABOUT NICKY growing sales and exciting. I’m Nicky has owned Anchor Wines since 1997, but has only recently lucky, I love my job, returned to running the Store. Nicky works at the Store with her children, but if you’re bored PAY CLOSE Raveena and Rian, investing all her of the business, you time and energy into a business that ATTENTION she hopes to pass down to her TO LOCAL need to find ways to son and daughter in PRICES the future. breathe new life into It makes sense to keep a close eye on what your your Store. competition are doing. If a nearby supermarket or smaller Store are running a promotion or reducing their prices, you need to know. Your Customers must be able to rely on you for the best prices.

FILL UP YOUR SHELVES Not keeping on top of your stock means that you’re not on top of your game. It’s simple – Customers can’t buy stock that isn’t there, so you lose out on potential sales. I make sure my shelves are topped up regularly throughout the day, so Customers can always find what they want.

STAY UP TO DATE I read everything I can about new products, new trends, patterns and new ways of merchandising, so I stay up to date. It really does pay to be in the know and it helps me to stay one step ahead of the local competition.

34 Retailer Matters

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UPSELL WHERE YOU CAN I pride myself on knowing every product in my Store and every offer I run. If someone is buying a couple of bottles of wine and I know a similar bottle is on a three-for-two offer, I’ll encourage them to switch.

Customers get a better deal and I get a bigger sale, so we all win.

ANCHOR WINES BESTSELLERS Chilled soft drinks

Chilled cans and bottled beers, and wines

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25/04/2014 18:22

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25/04/2014 17:26

Cider feature

ALL YOU NEED FOR GREAT-VALUE

cider Landmark is supporting Retailers with incredible promotions to help you boost your profits and grow your business Retailers can breathe a sigh of relief knowing that endless trips to different Cash and Carries in search of the best deal are over.

As summer is almost upon us, there is a real appetite for ciders, and with so many products on the market, it can be hard to know which is the best deal. Luckily, Landmark Wholesale has done all the hard work for you, leaving you to stock up, sit back and reap the rewards.

Landmark has created a complete range of great-value ciders that ensures you have something to suit every cider drinker’s taste and budget. These eight bestselling products not only taste good, but offer you a really refreshing POR of up to 36%.

And, not only that, but between 12 May and 31 May 2014, you’ll save £3 for every three different

Buy 3 t n di ffesrees ca

cases you buy from this cider selection.* The range of ciders includes White Storm, Black Storm, Eridge Vale and Amber Strong, Landmark’s latest top seller. Look out for the Value Zone displays in Depots.

As Retailers know, these ciders are just part of our huge range of nearly 500 great-value products.

Each product is designed to meet the need of your convenience shopper, giving them top-value prices and providing you with an impressive POR to boot.

Also, you will have the opportunity to earn £50 Cash Back by creating displays of Own Brand ciders in your Store. Look out for the POS and instruction pack in the post week commencing 5 May.

s a ve

£3

*

THE PRODUCTS ARE: n Amber Strong 4x440ml can n Black Storm 500ml can n White Storm 500ml can n White Storm 1ltr n White Storm 2ltr n White Storm 3ltr n Eridge Vale 2ltr n Eridge Vale 3ltr

*Maximum of five deals per Customer visit

THE OFFER INCLUDES 8 OF THE BESTSELLING CIDER PRODUCTS NEW

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25/04/2014 17:32

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core range ITEM

SIZE

SOFT DRINKS – CHILLED Irn-Bru Rockstar Punched Guava Rockstar Sours Bubbleburst Rockstar Xdurance Blueberry Rubicon Mango Boost Boost Boost 7UP Free Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Juicy Drench Orange & Passionfruit Lipton Iced Tea Lemon Diet Pepsi Pepsi Pepsi Max Pepsi Max Capri Sun Orange Cherry Coke Cherry Coke Coca-Cola Coca-Cola Diet Coke Diet Coke Dr Pepper Dr Pepper Fanta Fanta Fruit Twist Monster Monster Ripper Oasis Citrus Punch Oasis Summer Fruits Relentless Sprite Volvic Sportscap Volvic Volvic Touch of Fruit Strawberry Volvic Touch of Fruit Lemon & Lime Highland Spring Still Buxton Still Red Bull Red Bull Red Bull Sugar Free Red Bull Zero Ribena Mango & Lime Ribena Pineapple & Passionfruit Ribena Blackcurrant Ribena Blackcurrant Lucozade Caribbean Crush Lucozade Orange Lucozade Strawberry Lucozade Original Lucozade Pink Lemonade Lucozade Sport Orange Lucozade Sport Raspberry Vimto Still *Barrs Cream Soda *Barrs Limeade *Barrs Bubblegum *Barrs Cola *Irn-Bru *Irn-Bru *Irn-Bru Sugar Free *Irn-Bru Sugar Free *Irn-Bru Wee Bru *Rockstar Juiced *Lipton Iced Tea Peach

500ml 500ml 500ml 500ml 330ml 1ltr 500ml 250ml 600ml 275ml 275ml 440ml 500ml 600ml 500ml 600ml 330ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 500ml 500ml 473ml 250ml 250ml 250ml 500ml 500ml 500ml 288ml 380ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 330ml 750ml 330ml 500ml 330ml 250ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Apple Juice Orange Juice LSV Energy LSV Energy LSV Energy LSV Sugar Free LSV Glucose Cherry LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue)

200ml 200ml 1ltr 500ml 250ml 250ml 380ml 380ml 500ml 500ml 500ml

One of the Must Stock Own Brand Range New to Core Range for 2014/2015 *Scotland only

ITEM

New New

New

New and updated for 2014/2015.

Your guide to the bestselling brand and Own-Brand products SIZE

SOFT DRINKS – AMBIENT Irn-Bru Rubicon Mango J20 Orange & Passionfruit Diet Pepsi Pepsi Pepsi Max Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Coca-Cola Diet Coke Dr Pepper Fanta Orange Schweppes Lemonade Schweppes Indian Tonic Water Schweppes Slimline Indian Tonic Water Volvic Volvic Touch of Fruit Strawberry Highland Spring Sparkling Lucozade Energy Orange Lucozade Energy Original Ribena Blackcurrant Vimto Cordial Vimto Fizzy *Irn-Bru Sugar Free

2ltr 1ltr 4pk 2ltr 2ltr 2ltr 1ltr 1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1ltr 1ltr 1.5ltr 1.5ltr 1.5ltr 1ltr 1ltr 600ml 725ml 2ltr 2ltr

SOFT DRINKS – LIFESTYLE RANGE Apple Juice Cranberry Juice Orange Juice

1ltr 1ltr 1ltr

BISCUITS Cadbury Milk Chocolate Fingers Jammie Dodgers Maryland Choc Chip Cookies Oreo Vanilla Roll Kit Kat Jacob’s Cream Crackers MCV Digestives MCV Ginger Nuts MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Plain Chocolate Digestives MCV Rich Tea Penguin Original *Tunnock’s Caramel Wafer *Tunnock’s Teacakes

125g 150g 150g 154g 5pk 200g 300g 250g 300g 150g 300g 300g 300g 200g 6pk 4pk 6pk

BISCUITS – LIFESTYLE RANGE Custard Creams

300g

CRISPS & SNACKS Pringles Original Pringles Sour Cream & Onion Pringles Texas BBQ Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoy’s Cheddar & Onion McCoy’s Flamegrilled Steak McCoy’s Flamegrilled Steak McCoy’s Salt & Vinegar McVitie’s Mini Cheddars McVitie’s Mini Cheddars Space Raiders Beef Doritos BBQ Rib Doritos Tangy Cheese Doritos Tangy Cheese Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Hot Salsa Dip Doritos Mild Salsa Dip Frazzles Bacon Monster Munch Beef Monster Munch Pickled Onion Quavers Quavers Sensations Thai Sweet Chilli Sensations Thai Sweet Chilli

190g 190g 190g Sharing 80g 90g Std Sharing Std Std Sharing Std Std Sharing New Sharing Std Sharing Std Sharing 150g 150g Std Sharing Std Sharing Std Sharing New Std

New

New

New New New

New

New New New

New

ITEM

SIZE

Squares Salt & Vinegar Walkers Cheese & Onion Walkers Cheese & Onion Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Smoky Bacon Walkers Snaps Tomato Wotsits Wotsits Mr Porky Pork Scratchings Transform-a-Snack BBQ *Walkers Pickled Onion *Walkers Tomato Ketchup *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion

Std Sharing Std Std Std Std Std Std Sharing New Std Clipstrip Std Std Std Std New Std

SWEET SNACKS Kellogg’s Nutri-grain Strawberry Kellogg’s Rice Krispies Squares Mallow Kellogg’s Rice Krispies Squares Totally Chocolatey Kellogg’s Special K Cereal Bar Kellogg’s Coco Pops Bar Tracker Bar Chocolate Chip Belvita Breakfast Milk & Cereal Biscuits Cadbury Snack Shortcake Lu Mikado Oreo Snack Pack Go Ahead Yoghurt Break Strawberry KP Milk Chocolate Dips Alpen Strawberry & Yoghurt Bar Eat Natural Almond & Apricot Nature Valley Crunchy Oats & Honey Granola Bar

37g 28g 36g 23g 20g 37g 50g 43g 39g 66g 35g 32g 29g 50g 42g

CONFECTIONERY – GIFTING Ferrero Rocher Collection Ferrero Rocher Celebrations Milk Tray Roses Quality Street

T15 T16 380g 200g 350g 400g

CONFECTIONERY – SHARING Haribo Starmix Haribo Supermix Haribo Tangfastics Galaxy Minstrels Maltesers M&M’s Peanut Galaxy Galaxy Caramel Cadbury Giant Buttons Cadbury Bitsa Wispa Bassetts Jelly Babies Cadbury Eclairs Maynards Wine Gums CDM Caramel CDM Dairy Milk CDM Fruit & Nut CDM Wholenut Rowntree’s Fruit Pastilles Aero Mint Aero Bubbles Mint Milkybar Skittles

Large Bag Large Bag Large Bag Pouch Pouch Pouch Large Bar Large Bar Pouch Pouch New Large Bag Large Bag Large Bag Large Bar Large Bar Large Bar Large Bar Large Bag Large Bar Pouch New Large Bar Pouch

CONFECTIONERY – CHOCOLATE Ferrero Rocher Kinder Bueno Kinder Bueno White Kinder Surprise Kinder Snack Bar Bounty Bounty Dark Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Maltesers Maltesers Malteser Teasers Mars

New T5 Std Std Std New Std Std New Std Std Std Std Std Big Bag New Std Std Duo

ISSUE 23 2014

Retailer Matters 39

New

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New

New New

New

25/04/2014 17:40

core range One of the Must Stock Own Brand Range

ITEM

New New to Core Range for 2014/2015

SIZE

Mars Milkyway Stars M&M’s Peanut Snickers Snickers Topic Twix Twix Boost Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk CDM Fruit & Nut Crunchie Double Decker Flake Fry’s Turkish Delight Picnic Starbar Twirl Wispa Wispa Gold Aero Mint Kit Kat 4 Finger Kit Kat Chunky Kit Kat Peanut Chunky Milkybar Milkybar Buttons Munchies Rolo Smarties Toffee Crisp Yorkie Yorkie Raisin & Biscuit

Std Std Std Duo Std Std Xtra Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std

CONFECTIONERY – SUGAR Maynards Wine Gums Rowntree’s Fruit Gums Rowntree’s Fruit Pastilles Rowntree’s Jelly Tots Skittles Starburst

Std Std Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Tic Tac Mint Tic Tac Orange & Lime Halls Soothers Blackcurrant Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint Polo Lockets Honey & Lemon

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Menthol Eucalyptus Airwaves Menthol Cherry Extra Cool Breeze Extra White Extra Ice Peppermint Extra Ice Spearmint Extra Peppermint Extra Spearmint Extra White Bubblemint Extra Strawberry

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Kellogg’s Bran Flakes Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Kellogg’s Frosties Kellogg’s Rice Krispies Kellogg’s Special K Kellogg’s Variety Pack Nestlé Multi Cheerios Nestlé Shredded Wheat Nestlé Shreddies Quaker Oats So Simple Original Quaker Oats Alpen Weetabix Sugar Puffs

500g 295g 500g 375g 500g 340g 300g 8’s 375g 16’s 500g 12’s 500g 375g 24’s 320g

40 Retailer Matters

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ISSUE 23 2014

*Scotland only

ITEM

New

New

SIZE

ITEM

GROCERY – HOT BEVERAGES Horlicks Cadbury Drinking Chocolate Kenco Millicano Kenco Rich Eco Refill Kenco Smooth Eco Refill Kenco De-Caf Eco Refill Coffee-mate Nescafé Cappuccino Nescafé Cappuccino Unsweetened Nescafé Gold Blend Nescafé Original Nescafé Original Nescafé 3 in 1 Nescafé Azera Nesquik Strawberry Silverspoon Granulated Sugar Tetley Decaf Tetley Teabags Tetley Teabags Yorkshire Tea PG Tips PG Tips Twinings Earl Grey *Scottish Blend *Nambarrie

200g 250g 85g 100g 100g 100g 200g 10’s 10’s 100g 100g 50g 5pk 60g 300g 1kg 40’s 80’s 40’s 80’s 80’s 40’s 50’s 80’s 80’s

GROCERY – CANNED VEG, MEAT & FISH Heinz Baked Beans Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Smash Original Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Hunger Breaks All Day Breakfast Hunger Breaks The Full Monty Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes 8 Hot Dogs Princes Mild Chicken Curry Princes Red Salmon Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Spam Chopped Pork & Ham Wilson Chilli Con Carne

415g 200g 415g 400g 400g 400g 400g 125g 120g 176g 300g 300g 395g 395g 75g 75g 340g 200g 400g 400g 213g 160g 160g 340g 198g 410g 475g 200g 392g

New

New

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Baked Beans 410g Carrots Sliced 300g Peas Garden 300g New Potatoes 540g Tomatoes Chopped 400g Tomatoes Peeled Plum 400g Tuna Chunks in Brine 170g GROCERY – SOUP Heinz Big Soup Beef & Vegetable Heinz Big Soup Chicken & Vegetable Heinz Chicken Soup Heinz Lentil Soup Heinz Mushroom Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Batchelors Cup a Soup Minestrone Batchelors Cup a Soup Tomato *Heinz Chicken Noodle *Heinz Scotch Broth *Baxters Chicken Broth

400g 400g 400g 400g 400g 400g 400g 400g 4pk 4pk 4pk 4pk 400g 400g 400g

400g 400g 400g

GROCERY – SAUCES & CONDIMENTS Amoy Dark Soy Sauce Heinz Tomato Ketchup Heinz Salad Cream HP Original Sauce HP Classic BBQ Sauce Lea & Perrins Worcestershire Sauce Dolmio Bolognese Extra Mushroom Dolmio Bolognese Extra Onion & Garlic Dolmio Bolognese Original Dolmio Creamy Tomato Pasta Bake Uncle Ben’s Express Basmati Rice Uncle Ben’s Express Egg Fried Rice Uncle Ben’s Express Long Grain Rice Uncle Ben’s Medium Chilli Sauce Uncle Ben’s Original Sweet & Sour Sauce Batchelors Pasta’n’Sauce Chicken & Mushroom Batchelors Savoury Rice Golden Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Bisto Chicken Gravy Granules Bisto Gravy Granules Homepride Curry Oxo Cubes – Beef Paxo Sage & Onion Stuffing Sharwood’s Korma Sauce Sharwood’s Tikka Masala Sauce Colman’s Bramley Apple Sauce Colman’s Cheddar Cheese Sauce Mix Colman’s Classic Mint Sauce Colman’s English Mustard Colman’s Parsley Sauce Hellmann’s Mayonnaise Hellmann’s Mayonnaise Light Knorr Chicken Stock Cubes Pot Noodle Chicken & Mushroom Pot Noodle Curry Baxters Sliced Beetroot Branston Original Pickle Branston Small Chunk Pickle Chicken Tonight Honey & Mustard Chicken Tonight Spanish Chicken Haywards Traditional Onions Oceanspray Cranberry Sauce Old El Paso Fajitas Dinner Kit Sarson’s Malt Vinegar Tilda Basmati Rice Napolina Extra Virgin Olive Oil Sacla Green Basil Pesto

150ml 460g 285g 255g 465g 150ml 500g 500g 500g 500g 250g 250g 250g 500g 500g 122g 120g 100g 100g 170g 170g 500g 12’s 85g 420g 420g 250ml 40g 250ml 100g 20g 400g 400g 8’s 90g 90g 340g 360g 360g 500g 500g 454g 190g Kit 250ml 500g 250ml 190g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Pasta Quills Salt Spaghetti Sunflower Oil Vegetable Oil Ground Black Pepper

500g 750g 500g 1ltr 1ltr 25g

GROCERY – HOMEBAKE Nutella Carnation Evaporated Milk Heinz Taste of Home Cadbury Chocolate Pudding Ambrosia Creamed Rice Ambrosia Devon Custard Pot Ambrosia Devon Custard Angel Delight Strawberry McDougalls Plain Flour McDougalls Self Raising Flour Marmite Yeast Extract Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartley’s Best Raspberry Seedless Jam Hartley’s Best Strawberry Jam Hartley’s Strawberry Jelly Block Robertson’s Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

400g 410g 300g New 400g 190g 400g 59g 1.25kg 1.25kg 125g 415g 415g 432g 340g 340g 135g 454g 340g 227g

New New New

New New

New

New

SIZE

*Baxters Lentil & Bacon *Baxters Minestrone *Baxters Scotch Broth

New

New

New

New

New

New New

New

41

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core range One of the Must Stock Own Brand Range

New New to Core Range for 2014/2015

ITEM

SIZE

GROCERY – BABY Cow & Gate Stage 1 Milk Cow & Gate Stage 2 Milk Farley’s Original Rusks Huggies Pure Baby Wipes Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 4+ Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem J&J Baby Bath J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo

200ml 200ml 150g 64’s 22’s 20’s 18’s 16’s 17’s 60g 200ml 200ml 200ml 100g 200ml

PET CARE – DOG Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Original Pedigree Schmackos Beef Bakers Complete Beef & Veg Winalot Chicken in Jelly Winalot Chicken in Jelly Bonio

150g 3’s 2’s 1.2kg 400g 10’s 1.35kg 400g 1.2kg 650g New

PET CARE – DOG – LIFESTYLE VALUE RANGE Dog Food Beef

1.2kg

PET CARE – CAT Sheba Turkey & Chicken Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Pouch Poultry Whiskas Pouch Favourites Whiskas Salmon in Jelly Dreamies Chicken Felix Chicken in Jelly Felix Pouch Mixed Selection Felix Pouch Fish Selection Felix Tuna Pouch Go Cat Complete Tuna, Herring & Veg Gourmet Perle Pouch Chicken

New New

150g 5ltr 390g 100g 12 x 100g 12 x 100g New 390g 60g New 400g 12 x 100g 12 x 100g New 100g 375g 85g New

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Calpol Sugar Free Calpol Sugar Free Six Plus Immodium Anti-Diarrhoea Capsules Lemsip Max All In One Lemon Lemsip Max Capsules Nurofen Tablets Beechams Powders Piriteze Allergy Tablets Pro Plus Rennie Spearmint Savlon Nurofen Express Liquid Capsules

10’s 16’s 100ml 100ml 6’s 5’s 8’s 12’s 10’s 7’s 12’s 24’s 30g 10’s

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Paracetamol Tub Ibruprofen Blister Pack

16’s 16’s

PERSONAL CARE & MEDICINES – TOILETRIES Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Silvikrin Hairspray Firm Pantene Shampoo Classic Dove Cream Bar Lynx Bodyspray Africa Compressed Lynx Showergel Africa Sure APA Active For Men Compressed Sure APD Crystal Clear Aqua Compressed Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Listerine Coolmint Mouthwash Radox Showergel Moisture

5’s 200ml 250ml 250ml 250ml 100g 100ml 250ml 75ml 75ml 250ml Single 100ml 250ml 250ml

New New

New

New

New

*Scotland only

ITEM

SIZE

PERSONAL CARE & MEDICINES – FEMININE HYGIENE Kotex Maxi Pad Nighttime Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Tampax Regular Tampax Super Bodyform Ultra Normal with Wings Lil-Lets Super

10’s 12’s 10’s 16’s 14’s 20’s 20’s 14’s 10’s

NON FOOD – PAPER Andrex Natural Andrex Natural Andrex Quilts White Andrex White Andrex White Fiesta Kitchen Roll White Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex For Men

4 Roll 2 Roll 4 Roll 4 Roll 2 Roll 2 Roll 9’s 80’s 100’s

NON FOOD – PAPER – LIFESTYLE VALUE RANGE Toilet Tissue White Kitchen Towel

4 Roll 4 Roll

NON FOOD – PAPER – LIFESTYLE RANGE Kitchen Roll White Softest Toilet Tissue White Softest Toilet Tissue White

ITEM New

New

2 Roll 4 Roll 2 Roll

NON FOOD – LAUNDRY Ariel Biological Ariel Excel Gel Bio Ariel Liquitab Biological Bold 2 in 1 Lavender & Camomile Bold Lavender & Camomile Gel Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Auto Regular Lenor Concentrated Summer Breeze Persil Capsules Non Bio Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Small & Mighty Liquid Tropical Surf Tropical

10 Wash 16 Wash 12’s 10 Wash New 16 Wash New 750ml 750ml 10 Wash 750ml New 10’s 10 Wash 15 Wash 15 Wash 10 Wash

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE Auto Washing Powder

780g

NON FOOD – HOUSEHOLD Fairy Wash Up Lemon Fairy Wash Up Original Febreeze Airspray Cotton Fresh Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Flash Wipes Lemon Cif Cream Lemon Domestos Original Bleach Bloo Acticlean Original Dettol Surface Trigger Duck Liquid Fresh Finish All in 1 Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ’n’ Vac Citrus Blossom

433ml 433ml 300ml 500ml 500ml 500ml 40’s 500ml 750ml Twin 500ml 750ml 13’s 500ml 300ml 500ml 500ml 300ml 500g

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE Clingfilm 350mm Disinfectant Firelighters Heavy Duty Refuse Sacks Kitchen Foil 300mm Press ‘n’ Seal Sandwich Bags Thick Bleach Original Wash Up Liquid Original Swing Bin Liners

25m 1ltr 14’s 10’s 7.5m 50’s 750ml 500ml 20’s

New

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE Dishcloths

5’s

New

SIZE

CHILLED & FROZEN – CHILLED Dairylea Dunkers Jumbo Tubes Kraft Philadelphia Muller Corner Strawberry Muller Light Strawberry Copella English Apple Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Cathedral City Mature Cheddar Cheestrings Original Singles Elmlea Double Flora Original Fridge Raiders Roast Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Quarter Pounder Rustlers Chicken Sandwich Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

47g 200g 150g 175g 330ml 1ltr 330ml 1ltr 330ml 200g 21g 284ml 500g 60g 250g 120g 100g 25g 213g 454g 190g 150g 500g 260g 260g 180g 180g 180g 140g 200g 475ml 475ml 475ml

CHILLED & FROZEN – LIFESTYLE RANGE Mature Cheddar White or Coloured Mild Cheddar White or Coloured Pure Orange Juice

200g 200g 500ml

CHILLED & FROZEN – FROZEN Aunt Bessie’s Jam Roly Poly Aunt Bessie’s 12 Yorkshire Puddings Bernard Matthews 8 Mini Kievs Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye 10 Value Fish Fingers Birds Eye Garden Peas Chicago Town 2 Deep Dish Pepperoni Pizzas Dr Oetker Mozzarella Pizza Freshlink 8 Pork Sausages Kershaws Chicken Dinner Lyons Maid Vanilla Brick McCain Oven Chips Ross Cottage Pie Viennetta Vanilla Wall’s Magnum Classic Young’s Admiral Pie

pack pack pack pack pack pack 480g pack pack pack pack pack 907g pack pack 3 pack pack

TOBACCO – CIGARETTES JPS Blue KS JPS Blue KS Lambert & Butler KS Lambert & Butler KS Richmond KS Richmond SK Windsor Blue KS Windsor Blue SK Mayfair KS Mayfair KS Sterling KS Sterling SK Sterling SK Sterling Fresh Taste On Demand KS Sterling KS Sovereign Blue KS Sovereign Blue SK

19’s 10’s 20’s 10’s 19’s 19’s 20’s 20’s 19’s 10’s 19’s 19’s 10’s 19’s 10’s 19’s 19’s

CIGARETTES – NO3 (OWN BRAND) RANGE No3 KS No3 KS No3 SK No3 SK

19’s 10’s 19’s 10’s

ISSUE 23 2014

4098_RM23_p38-45_Core list_v5.indd 7

New

New

New New New New

New

New New New New

Retailer Matters 43

25/04/2014 17:41

core range One of the Must Stock Own Brand Range

ITEM

New New to Core Range for 2014/2015

SIZE

ITEM

TOBACCO Golden Virginia Amber Leaf Amber Leaf Gold Leaf

12.5g 25g 12.5g 12.5g

BEER Becks Bottle Budweiser Bottle Budweiser Can Stella Artois Bottle Stella Artois Bottle Stella Artois Pint Can Stella Artois Can Stella Artois Can Carlsberg Can Carlsberg Special Brew Can Carlsberg Export Can Holsten Pils Can San Miguel Bottle San Miguel Bottle San Miguel Can Skol Can Guinness Draught Can Red Stripe Can Desperados Bottle Foster’s Gold Bottle Foster’s Radler Bottle Foster’s Pint Can Foster’s Can Foster’s Can Heineken Can John Smith’s Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Tiger Peroni Bottle Peroni Bottle Tyskie Can Carling Pint Can Carling Can Carling Can Carling Zest Bottle Cobra Bottle Coors Light Bottle Coors Light Can Corona Bottle Crabbie’s Alcoholic Ginger Beer Old Speckled Hen *McEwan’s Export Can *Tennent’s Pint Can *Tennent’s Can *Tennent’s Can *Tennent’s Special Ale Can *Miller Genuine Draft Bottle

6pk 6pk 4pk 660ml 6pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 660ml 4pk 8pk 4pk 4pk 3pk 6pk 4pk 4pk 4pk 8pk 4pk 4pk 4pk 550ml 640ml 4pk 660ml 4pk 4pk 4pk 8pk 4pk 660ml 4pk 4pk 4pk 500ml 500ml 4pk 4pk 4pk 8pk 4pk 4pk

CIDER Stella Cidre Bulmers Red Berries & Lime Bulmers Original Bulmers Bold Cherry Jacques Fruit des Bois Scrumpy Jack Strongbow Strongbow Strongbow Pear Strongbow Citrus Edge Strongbow Dark Fruit K Cider Magners Original Magners Original Can Magners Pear Crumpton Oaks Frosty Jacks Koppaberg Mixed Fruit Koppaberg Strawberry & Lime

568ml 568ml 568ml 568ml 750ml 4pk 4pk 2ltr 4pk 4pk 4pk 4pk 568ml 4pk 568ml 2ltr 2ltr 500ml 500ml

CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND) Amber Strong 4pk Eridge Vale 2ltr White Storm 2ltr White Storm 1ltr White Storm 500ml

44 Retailer Matters

4098_RM23_p38-45_Core list_v5.indd 8

*Scotland only

New

New New

New New

New

New

New

New New

New

New New New

SIZE

ITEM

Black Storm

500ml

WINE – WHITE Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls White Hardys VR Chardonnay Hardys VR Pinot Grigio Kumala Cape Classics White Stowells Chenin Blanc Turner Road Chardonnay Pinot Grigio Casillero Del Diablo Sauvignon Blanc Isla Negra Sauvignon Blanc Barefoot Pinot Grigio Gallo Pinot Grigio Blossom Hill Chardonnay Blossom Hill White Jacob’s Creek Chardonnay Jacob’s Creek Semillon Chardonnay Wolf Blass Yellow Label Chardonnay Oyster Bay Sauvignon Blanc Black Tower Rivaner Lindemans Cawarra Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

New

New New

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Chardonnay 75cl Vintners Californian Chardonnay 75cl Vintners White 75cl Vintners Chilean Sauvignon Blanc 75cl Vintners Italian Pinot Grigio 75cl WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED Echo Falls Merlot Echo Falls Red Hardys VR Cabernet Sauvignon Hardys VR Merlot Hardys VR Shiraz Kumala Cape Classics Red Stamp Shiraz Cabernet Turner Road Cabernet Sauvignon Merlot Casillero Del Diablo Cabernet Sauvignon Isla Negra Cabernet Sauvignon Barefoot Merlot Gallo Cabernet Sauvignon Blossom Hill Red Campo Viejo Tempranillo Jacob’s Creek Grenache Shiraz Jacob’s Creek Shiraz Cabernet Lindemans Bin 50 Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Shiraz Vintners Californian Merlot Vintners Red

75cl 75cl 75cl

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE Echo Falls Rosé Echo Falls White Zinfandel Barefoot White Zinfandel Gallo White Zinfandel Gallo White Grenache Blossom Hill White Zinfandel Jacob’s Creek Shiraz Rosé

75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Californian White Zinfandel 75cl New

New

WINE – SPARKLING Asti Martini Jacob’s Creek Sparkling White Pinot Noir

75cl 75cl

WINE – SPARKLING – PREMIUM OWN BRAND Prosecco Santa Loretta

75cl

WINE – FORTIFIED WINE Stone’s Ginger Wine

70cl

New

New

New

SIZE

Martini Bianco Martini Extra Dry Harveys Bristol Cream Cockburn’s Fine Ruby Port Croft Original QC Cream QC Medium Taylor’s Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

75cl 1.5ltr 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini Bellarini

1.5ltr 75cl

SPIRITS & ARTD’S – SPIRITS Bacardi Bacardi Jack Daniels Jack Daniels Southern Comfort Baileys Bell’s Whisky Bell’s Whisky Captain Morgan Captain Morgan Spiced Gordon’s Gin Gordon’s Gin Smirnoff Smirnoff Disaronno Glenfiddich Three Barrels Brandy Tia Maria Courvoisier Sourz Apple The Famous Grouse The Famous Grouse Jameson Malibu Russian Standard Glen’s Vodka Glen’s Vodka Jagermeister *Drambuie *OVD Rum *OVD Rum *Martell *Isle of Jura *Whyte & Mackay *Whyte & Mackay

70cl 35cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 35cl 50cl 70cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl

New

New

SPIRITS & ARTD’S – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy 70cl Prince Consort Brandy 35cl Prince Consort Gin 70cl Prince Consort Vodka 70cl Prince Consort Vodka 35cl Prince Consort Whisky 70cl Prince Consort Whisky 35cl ARTD’S Jack Daniels & Cola Gordons Gin & Tonic Morgans Spiced & Cola Smirnoff Ice Smirnoff Ice Smirnoff & Cola Smirnoff & Cranberry WKD Blue WKD Blue WKD Iron Brew

330ml 250m 250ml New 70cl 4 x 275ml 250ml 250ml 70cl 4 x 275ml 70cl

LIGHT SPIRITS (OWN BRAND) RANGE V*dgrad V*dgrad V*dgrad

1ltr New 70cl 35cl

This listing is believed correct at time of printing. E&OE.

ISSUE 23 2014

25/04/2014 17:42

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25/04/2014 17:48

The secrets of my Retailer Matters goes behind the scenes in a busy Store to discover the tools of the trade

Friendly staff make Customers return

Asif keeps stock neat and tidy

The Post Office attracts more shoppers to the Store

Helping Customers to shop easily

Q

When did you start out as a Retailer?

I had my first experience in retail at a very young age, probably around 14. My family didn’t have a business I could go into, so I started working in my local Store on a part-time basis when I wasn’t at school, and I’ve never looked back!

Q

Why and when did you join Lifestyle Express?

I’m an independent Store and was looking for the support of a Fascia Group that would allow me to continue as an independent. Lifestyle Express stood out for several reasons, including its great promotions and the availability ISSUE 23 2014

4098_RM23_p46-49_Secret of my success_v2.indd 3

t

This issue, meet Asif Bashir, who owns a busy Convenience Store in Fernhill, Glasgow

Retailer Matters 47

25/04/2014 17:48

feature Your Store

YOU AND YOUR STORE IN THE SPOTLIGHT n Describe your Store , in three words: Clean

well-stocked, helpful. n Describe yourself in itted, three words: Comm

friendly, organised.

purpose-built Store. I also integrated the Post Office into the new Store, which has been a brilliant addition to our offering.

lling n What is your bestse ru.

-B Irn t: produc

of stock. I joined in 2010 and have been thrilled with how it has helped me to take my business to the next level.

Q

What’s the best thing about being part of the Lifestyle Express group?

The really great thing about being a Lifestyle Express Retailer is that I can compete as an independent against the multiples.

Q

How do you spread the word about your Store and your offers?

Q

What promotions do you always take advantage of?

Word-of-mouth recommendation is always the best form of advertising, but we also make sure we produce leaflets and eye-catching posters to spread the word.

The Lifestyle promotions. They’re our best buys and our bestsellers.

Q

What is your unique selling point?

I think it’s a combination of our wide range of stock, all with incredibly competitive prices, and our staff. We pride ourselves on being helpful, friendly and local.

Q

(top) The staff are one of the Store’s USPs; (above) stocking up on bestseller Irn-Bru; (far right) Asif outside his Store

Q

WHAT’S THE SECRET TO YOUR SUCCESS? Get in touch and share your story

retailermatters@ summersault.co.uk

What’s been a recent success for you?

Not long ago we moved from our old premises to a brand-new,

48 Retailer Matters

What has been the best decision you’ve made about the Store?

I have three: joining Lifestyle Express; moving into a new, modern Store; and deciding to install EPOS.

Q

Any tips for other Retailers?

It’s essential to always have a wide and varied range of stock that meets the Customers’ daily

requirements, but you also need to have competitive prices to get them to come back again.

Q

What are your plans for the future?

To maintain my current Customer base while encouraging shoppers from the surrounding areas.

Q

Final words?

Always open on time and treat your staff with respect. This means that they will respect you, your Store and your Customers, and they will respond in kind.

ISSUE 23 2014

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4098_RM23_p46-49_Secret of my success_v2.indd 5

25/04/2014 17:49

your guide to…

… using a planogram When it comes to putting the right items on your shelves, Lifestyle Express has done all the hard work, so Retailers can just follow the plans and reap the rewards EVERY YEAR, LIFESTYLE Express updates all of the retail planograms to reflect the latest trends and information to give Retailers the best possible advice.

These planograms provide Retailers with the tools to ensure their Store stocks the most up-to-date, popular products and is well placed to succeed.

HERE’S HOW TO GET THE MOST FROM YOUR SHELVES:

1

Take your time to look at the plans and then adjust your displays where necessary. This not only ensures your range is full of the latest bestselling products, but also that you’re maximising potential sales and profit.

Keep things simple. We’ve reduced the overall number of plans and now just offer a small and large, or small, medium and large option. If your fixture falls between the sizes, start with all the products on a smaller plan, then add additional products from the larger plan to fill your shelves.

By stocking everything included on the smallest plan, you’ll be selling every essential Core Range product.

The new planograms are all on

2

3

www.lifestyle-express.co.uk – the Lifestyle Express website.

If you need a replacement login code, email Vicky Johnson (see below) and she will send you one.

NEED A NEW LOGIN? EMAIL YOUR STORE NAME, ADDRESS AND THE DEPOT YOU USE TO: VICKY.JOHNSON@LMKCC.CO.UK 50 Retailer Matters

4098_RM23_p50-51_Guide to.indd 2

TOP Update displays one Category at a TIP time. Pick one and identify the new products that need to be added and old products to be removed. Reorganise your shelves to fit the new layout, then sell the older products at a reduced price. Then move on to another Category.

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25/04/2014 17:57