Retailer Matters 33

Retailer Matters

Issue

33

January/February 2016

The magazine exclusively for Lifestyle Express retailers

Open all areas

STAND OUT

Take it away

How accessible is your store for customers with disabilities?

Let food-to-go heat up your sales

Cash in a flash

Our round-up of the latest ways to pay

the price is right

One retailer has tailored his approach to ensure his customers get exactly what they need

Ex cl fr usi om ve ly

Value guaranteed

The perfect solution for priceconscious shoppers

Plus. . . NEW PRODUCTS ■ LATEST INDUSTRY NEWS ■ RETAILER STORES RM33_p01_Cover_v2.indd 1

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Welcome…

Retailer Matters is published six times a year by Summersault Communications Ltd on behalf of Landmark Wholesale.

FOR LANDMARK Stuart Johnson FOR SUMMERSAULT Editor Stephenie Shaw Assistant Editor Emily Craft Sub Editor Kate Feasey Senior Art Editor Emma Bramwell Account Manager Adam Turner Managing Director Simon Chappell TO ADVERTISE Please contact Adam Turner on 07702 368651 or email adam.turner@ summersault. co.uk TO DISCUSS EDITORIAL Please contact Stephenie Shaw on 07921 928464 or email stephenie.shaw@ summersault. co.uk Summersault Communications Ltd, Victoria Court, 8 Dormer Place, Leamington Spa, Warwickshire CV32 5AE Disclaimer: All prices listed are correct at the time of going to press, but may be subject to change.

… HELLO AND HAPPY NEW YEAR! Welcome to the first issue of Retailer Matters for 2016.

Hopefully you had a busy and prosperous Christmas and New Year, where the tills were ringing as well as sleigh bells. Now it’s time for the tinsel and trees to be packed away and to turn your attention to planning for the year ahead.

Everyone in retail knows that after the endless spending over the festivities, customers are looking for great value as purses tighten. With such a wide range of own-brand products, price-marked packs and fantastic promotions, this really is a brilliant time of year for retailers and their customers, who are keen to snap up a bargain. Turn to page 17 to find out about how you can offer the best in value.

This is the ideal time to reflect on what’s working well for your store and what you could do to improve things. Is there anything you could offer that no other store nearby is doing, such as dry cleaning or a parcel collection service? If there are no coffee shops or cafes nearby, could you introduce hot drinks and food-to-go? The food-to-go business is booming right now, so don’t be left behind.

Turn to page 22 to find out about the opportunities that are waiting to be seized.

Whatever you decide to do during 2016, tell us about it. We’re always looking for fantastic retailers to include in the magazine.

Wishing you a happy and successful 2016.

Stuart Johnson Retail Controller, Landmark Wholesale

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17 get in touch, share your news If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just email

retailermatters@ summersault. co.uk

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Contents 13 07 Need to know The latest news and views from around the industry

13 ones to watch The latest product releases, including own brand additions, cold and flu fighters and a focus on Easter

39

26 Store profile Introducing the first Lifestyle Value store in the UK

on the cover

39 Store profile Retailer’s vision for his family store is brought to life with help from the Lifestyle Express experts

51 core range listings Essential products for all retailers’ shelves

58 the lowdown

22

A guide to making 2016 your most profitable yet, with some quick wins and easy fixes

Thanks to cover star Barjesh Kumar, from Fairway, Port Talbot (p26)

17

price is right How you can help customers get the best value on their shopping

22 food-to-go 35 disability access 47 Payment tech

Get a slice of the lucrative food-to-go action

Adapting your store

Offering customers a range of ways to pay will keep them loyal

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Need to know What’s hot …

As the average age of a UK video gamer is 30-plus, drink suppliers have recognised they can link with game franchises to boost basket spend. Keep an eye out for promotional packs.

Lifestyle Express helps you to compete WHILE LIFESTYLE EXPRESS already offers retailers the best possible retailer package to stay ahead of the competition, with Cash Back and the freedom to run your business your way, we’ve now upped our game.

In order to help retailers compete locally, Lifestyle Express now has two brandnew store formats: Lifestyle Extra and Lifestyle Value.

So what are these stores and how do they differ? Well, Lifestyle Extra is a full-offer neighbourhood convenience store carrying a full range of chilled, fresh and frozen foods, as well as all of the impulse and essential categories and services.

Meanwhile, Lifestyle Value is the perfect solution for retailers trying to compete with pound stores and the discounters,

LIFE EXPRESSSTYLE RETAILE HELPS S FIGH BACK AR GAINST T THE DISC OUNTER S WITH TW BRAND-N O PREMIUM EW S FORMATTORE S

The discounters’ popularity is refusing to wane, with Aldi and Lidl reaching a combined 10% of the UK grocery market for the first time.

almost 37% of the British population owns a dog, cat or other pet, so it’s hardly surprising that the pet care category is booming.

What’s not…

Camelot, the National Lottery operator, has delayed the launch of its new trade website and switched its retail hotline to a premium-rate service.

offering deals galore, value and pound zones, ensuring that its customers know this is the place to shop if they want fantastic everyday value.

If you want to find out more about the new store formats, talk to your BDM today.

According to eMoov.co.uk, a good convenience store tops the list of local amenities most important to house buyers

more than two thirds of doctors are backing a tax on high-sugar products, making soft drinks and confectionery off limits for some. for the first time in three years, the number of independently owned stores in the UK has gone down.

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Need to know

Retailers urged to take note THE BANK OF ENGLAND is warning retailers to take extra care when handling bank notes during busy periods.

As seasonal trading times, such as Easter, traditionally see higher volumes of sales, more activity at the tills and temporary staff, the risk of accepting counterfeit notes increases.

In the first half of 2015, more than 119,000 counterfeit notes were removed from circulation. Those trying to use counterfeit notes often try to buy a low-value item with a

high-value note. This enables them to take your stock and money from your till.

THINGS TO CHECK

■ The feel of the paper and print – the Bank of England lettering should feel raised.

■ The watermark – the Queen’s portrait should appear when held up to the light.

■ The metallic thread – this should be a continuous line when held up to the light.

■ The print quality – colours and lines should be sharp, not blurred or smudged.

Retailers to pay the price THE NATIONAL Living Wage, which is introduced in April, is likely to result in UK retailers’ overheads soaring by thousands, heaping pressure on to those retailers already struggling to pay their wages bill.

ACS has warned the Low Pay Commission that the Living Wage will force retailers to shelve plans for the business, reduce the number of hours worked by staff or even stop employing staff altogether.

What it looks like

£6.70

National Minimum Wage Introduced in 1999, the current wage is for workers aged 21 and over.

£7.20

National Living Wage The new minimum legal wage for 25s and over will be introduced in April, rising to £9-plus by 2020.

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£7.85

The Living Wage The Living Wage Foundation states that this level of wage equates to a decent standard of living for workers.

Did you know?

In the summer, the Bank of England will be introducing a new £5 note. Around 15% smaller than the existing one, the note will feature Sir Winston Churchill and will be printed on polymer.

In the

know James Lowman, Chief Executive at Association of Convenience Stores, talks business rates

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he Chancellor seems we are yet to hear more to have developed a about. We know that habit of making big businesses benefited to announcements that will the tune of just over have a significant impact on £1bn in Small Business convenience stores and Rate Relief and policies other small businesses. like this are essential to The most recent being the the survival of many announcement that developing businesses P U P business rates are to be and must be retained.

E E K TO DATEE devolved to local authorities.

We need practical WITH THT What’s actually being measures that will help LATES Y R T proposed is far less radical small businesses such S INDU ENTS as removing the smallest M P O L with the uniform business E V DE acs.org.uk rate remaining in place, but businesses from paying with local authorities having the rates, taking ATMs out of the opportunity to vary it. rating system, and introducing There is also a much wider review of more frequent revaluations to ensure rates on the cards which, as of writing rates accurately reflect property values.

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Need to know

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Need to know

Cream of the crop YET AGAIN, Lifestyle Express retailers are leading the way when it comes to delivering the best in convenience retailing.

Bay Bashir, who runs three Lifestyle Express stores in Middlesbrough, was named the best in the UK for Customer Service at the Independent Achievers Academy awards on 26 November, while the Duncan family, who run Lifestyle Express Kincraig Stores in Scotland, took home the prize for Digital Engagement.

“We’re absolutely delighted that we won not one but two big IAA awards,” said Stuart

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Johnson, Landmark Wholesale Retail Controller.

“Lifestyle Express Kincraig Stores is a small family-run store, but the Duncan family absolutely set the benchmark for what can be achieved online by always thinking about how to drive your business forward and best serve your customers.

And Bay Bashir exemplifies exceptional customer service.

Bay and his team always exceed customer expectation, nothing is too much trouble. I couldn’t be more thrilled that both retailers have been recognised for their fantastic work.”

■ Bay Bashir (third from left) wins again!

■ Calum Duncan (centre) with his award

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Ones TO watch

THINKING ABOUT FOOD-TO-GO? FIND OUT MORE ON P22

These are the products you want to make sure are on your shelves Latte at last

Latte, the UK’s number-one coffee-shop hot drink, is now available as part of the Nescafe & Go range.

With hot drinks gaining in popularity in the convenience channel, it’s worth considering. Just 20 drinks sold each day at £1.10 could quickly develop into an annual turnover of £6,336, with the Nescafe & Go machine retailing at £99 plus VAT. Nescafe & Go Latte, RRP £1.10 per cup

In the pink With Prosecco still one of the UK’s top tipples, think about adding a splash of colour to your shelves of fizz. Hot on the heels of the soaring sales of Santa Loretta Prosecco, Landmark Wholesale has launched Santa Loretta Rosato, a crisp, easy-drinking sparkling rosé. It’s a great addition to your shelves at a price that’s worth celebrating. RRP £7.29

Let’s bake!

The Great British Bake Off’s Paul Hollywood has joined forces with Premier Foods to create a range of home-baking products to encourage Britain’s budding bakers to give baking a whirl. The range includes 12 bread, savoury and sweet mixes and will be available from February.

RRP £1.49-£2.09

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Ones TO watch

Super new flavours

watch out for...Cadbury Creme Egg – its marketing campaign will include the Gooless promotion, which offers consumers a £1,000 cash prize.

Nice bit of crumpet Expect a rush for crumpets thanks to the new TV advert from Warburtons featuring family favourites The Muppets. The new ad showcases Warburtons’ new Giant Crumpets, but we think this will increase demand for crumpets of all sizes, so stock up now.

Warburtons 2 Giant Crumpets, RRP 69p

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The bestselling Batchelors ranges have been expanded with tasty new flavours. Pasta ’n’ Sauce now has four new Italian-inspired flavours: Classic Pesto, Smoky Cheese & Pancetta, Spicy Arrabiata and Mediterranean, while Super Noodles has launched a Taste Adventure. The new flavours are Sizzling Steak Fajita, Thai Green Curry, Peri Peri Chicken and Fiery Vindaloo.

Pasta ’n’ Sauce, all RRP 99p; Super Noodles, all RRP 81p

You can’t go wrong With so many brands and prices jostling for attention, own brand is a real point of difference, as well as offering fantastic value for your customers. In response to customer demand, Lifestyle has added a number of new products to the range, including jams, peanut butter, batteries, toilet block, biscuits and still water.

All RRP £1

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easter goodies With Easter not that far away, now is the time to be thinking how you can make your range eggstra-ordinary!

Fighting flu As coughs and colds continue to linger through January and February, expect high demand for tissues, cold and flu tablets and, thanks to Dettol’s new campaign, antibacterial products. The campaign, which runs until the end of February, highlights how Dettol’s antibacterial range can protect the family from cold and flu viruses.

Sweet tweets The classic retro sweet Love Hearts has been given a modern twist. The confectionery favourite now contains digital-age messages, such as Take A Selfie and Tweet Me, alongside the more traditional ones.

RRP 10p

an egg of two halves Ferrero is launching Kinder Joy, a plastic egg with two halves, one side containing a toy and the other milk and cocoa cream. Kinder Joy eggs (RRP 99p) are backed by an £830,000 campaign, which includes press and outdoor advertising, and in-store activity.

the golden one Meanwhile, Mars has a luxurious treat in store with its Galaxy Golden Eggs. Available in 80g bags, RRP £1.30, Galaxy Golden Eggs are Galaxy chocolate and caramel pieces rolled in gold.

hop to it Mars Chocolate will also see its favourites return, including MaltEaster Bunny single (RRP ( 62p), MaltEaster Mini RRP £1.29) £1.29 and the Galaxy Bunnies (RRP Bubbles Filled Egg (RRP 44p).

A grape deal With Argentine Malbec still growing in popularity with impressive sales, it’s no surprise that this is the latest addition to the award-winning Vintners Collection from Landmark Wholesale.

The Vintners Collection Malbec has a deep red colour, with aromas of red fruits and a hint of chocolate. It offers a top-class taste at a rock-bottom price.

RRP £5.59

Cadbury joy Cadbury’s mini wrapped egg range is also back in different variants including Creme Egg, Dairy Milk,, Dairy Milk Daim and new Cadbury Dairy Milk Oreo (RRP £1.49). New Cadbury Dairy Milk Bunny Vanilla Mouse 65p is aimed at (RRP 65p) mums looking to give kids an impulsive treat.

something of a novelty In novelty gifts, Cadbury is launching a Hollow Bunny in small and large sizes, RRP £1.49 and £3.09 respectively, and Cadbury Dairy Milk Mini Bunnies which includes five individually Hollow Bunnies, ( wrapped chocolate bunnies (RRP £2.99).

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Value

is right The price

After the expense and indulgence of the festive period, all retailers know that customers are looking to cut back on their spending, so what better time for you to come to their rescue?

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he beginning of the year signals tighter waistbands and tighter purse-strings, as shoppers return to routine after the Christmas break. The average UK household was set to spend ÂŁ868 on Christmas in 2015, according to debit card Switch, so shoppers will be looking to the best value stores to buy their groceries.

Lifestyle Express retailers not only have access to exclusive offers but also the bespoke Value Zone and Pound Zone

ranges, a great attraction for customers on a tight budget.

GO TO TOWN

The New Year is a great time to showcase your value ranges and by committing time to refreshing what you offer, you will welcome a jump in sales. Spend some time thinking about merchandising. Is there a section that customers are drawn to the most? What is currently on display by your entrance? Positioning value products in an

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Value

easy-to-spot location in your store could be the difference between catching the eye of a passer-by, or allowing them to continue on their route to a competitor. Make sure to position your value ranges next to branded products, with clear price tickets so that the price difference is impossible to ignore.

Plus, create a bold display of all your value products together.

Gondola ends are often where customers expect to see great deals. Take stock of how quickly they need refilling so that you can pinpoint which offers your customers favour or which items are flying out quicker than others. If offers are proving particularly popular, extend their availability; otherwise commit to updating the offers frequently to show you have your finger on the pulse of the latest trends. Your Landmark wholesaler is on hand to support you, so make sure to keep in regular contact to stay in the know about the latest offers.

With the New Year comes new resolutions and why should retail be any different? Amjid Pervez (right) from Lifestyle Express Burnside told us that he uses January as a launchpad for new lines, to revamp his store’s appeal and establish itself as a current outlet. “I think it’s really important to introduce new lines. By updating the merchandising side of the business, we can give our customers more choice,” he said.

Your best promotion space is free, so

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“Price-marked items are a great way to build trust with shoppers and reassure customers they are getting value for money, while driving up basket spend”

make sure to use it.

Arrange a display in your window or, if you’re limited with space, use promotional material such as leaflets and posters to make local residents aware of what you have on offer.

A well-put-together window display can encourage impulse sales and grab a customer’s attention. Your store may be open 15 hours a day but your window display is on show around the clock, so let it do your advertising for you.

WHICH PRODUCTS SHOULD I PRIORITISE? While every store and its customers are different, it really does pay to follow the Core Range when it comes to products to

push. The Core Range has been designed by experts and features a hand-picked selection of 800 bestselling items, guaranteed to provide your customers with what they need. Every year Landmark updates the Core Range, working with top suppliers and using sales data and customer trends. Retailers stocking the entire recommended range have reported an average increase of £1,000 in weekly sales.

However, it’s also essential that you follow your customers’ lead when it comes to adding to your value range. Did your customers

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biscuits are the categories that sell the most in independent and symbol stores, according to him! research, so consider stocking these price-marked categories alongside your value ranges.

“Make sure to position your value ranges next to branded BEAT THE DISCOUNTERS keen to bag a bargain are always products… Plus Customers willing to shop around, so it’s important to create a bold make your mark and beat the competition.

Rajwinder Kaur goes above and beyond display of all to make sure the local community is made your value aware of her Lifestyle Express Newhouse products Minimarket offers.

“Supermarkets are pushing promotions together”

get everything they needed? Simply by chatting, you can get invaluable insight into your customers’ shopping habits and needs.

Never be afraid to adapt your offering to suit demand.

Keeping on top of your value ranges will certainly pay off, but there are great ways of encouraging customers to stock up on branded items too. Customers have a tendency to trust wholesaler prices over retailers’ who may mark-up their products and price-marked packs are a direct way to tap into this. Price-marked products are a good way to build trust with shoppers and reassure customers they are getting value for money, while driving up basket spend. Soft drinks, tobacco and

all the time, so we want to be one step ahead and will be pushing them a lot more this year too. We want to do more leaflet drops to increase awareness.”

Retailers are competing against the discounters and by offering great value across branded and own brand products, you will ensure that customers associate your store with great value. For retailers, the secret weapon is the value own brand range.

top 10 bestsellers from the lifestyle value range 2015 White Toilet Tissue 4-rolls Granulated Sugar 500g Vegetable Oil 1ltr Kitchen Foil Working Dog Chicken Super Chunks 1.2kg 6 Working Dog Beef Super Chunks 1.2kg 7 Milk Chocolate Bar 100g 8 Mild Coloured Cheddar 165g 9 Lemonade 2ltr 10 Mild White Cheddar 165g 1 2 3 4 5

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Food-to-go

Fresh and fast will make you first Food-to-go contributes £4.8bn to the convenience sector and the number of people eating out of home is at an all-time high.

Now it’s time for you to get a slice of the action...

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ustomers have limited time and busy lives, As an with research showing that as many as 25% independent of adults choose to pick up foodstore, you have to-go from their local store. the flexibility to Providing a food-to-go offering is a great step towards potential adapt your growth and increased basket spend. products, which So how can you get on-board? puts you at an Convenience stores have made their mark providing a great range of everyday advantage over grab-and-go items, but it always pays to keep the multiples your eye on new trends and customer and the preferences. So what are food-to-go shoppers looking for? Quality and price come out top of consumers’ discounters priorities, according to a him! 2015 Convenience Tracking Programme. Of shoppers surveyed, 42% said quality was the most important factor and 40% said price was the selling point for them. Freshness of food influences 28% of customers and the range available would sway 26% of shoppers.

THINK BEYOND PRE-PACKED PRODUCTS While customers are looking for innovation, 18% of midday baskets feature the staple lunchtime favourite, sandwiches. Don’t feel limited to pre-packed sandwiches though. Robert Teal from Lifestyle Express Vitesse News in Barnsley teamed up with a local artisan baker and butcher to offer something different to peckish customers. “We’ve introduced products from two local high-quality food producers. Cannon Hall Farm provides us with meats and pies and we use their cooked meat in sandwiches, using bread from Krusty Loaf, a local craft bakery,” he said. “These have been a great success, not just earning us profit but giving us a great point of difference.”

As an independent store, you have the flexibility to adapt your products, which puts you at an advantage over the multiples and the discounters.

Tailoring your offering to different days of the

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Food-to-go

week will enable you to stand out from competitors in your area.

Retailers see a surge in demand for fresh bread and baked pastries over the weekend whereas throughout the week, footfall peaks between 12 and 3pm. Factor in your location. Are you near a school? Or local offices?

Professionals will expect a range of ready-to-eat items, from fresh sandwiches and salads to snacks such as crisps and fruit, that can be eaten on the go.

Multiples have mastered the £3 meal deal where customers can pick up a sandwich or salad, cold drink and a snack at a bargain price, so evaluate ways in which you can offer something different. Why not offer a second snack to a meal deal combo for a further 50p?

Introduce innovation by incorporating hot dishes to go as part of your meal deal offering.

HOT STUFF

AJ’s food-to-go area now forms the backbone of his business, featuring a Delice de France oven providing hot snacks such as steak slices, a Perfect Fry machine for making chips and other deep-fried food, a Pot Noodle machine and Rollover hot dogs that have proved a real hit.

“My vision was to create a store that people wanted to visit for a reason – and that reason is food-to-go,” said AJ. “I could see how well food-to-go was selling, so I factored that into our plans for the store’s redevelopment.

While we’re lucky that the nearest Tesco Express is a good 20-minute walk away, it’s imperative that we are able to offer a genuine point of difference.”

You’ll need to secure legislative approval to prepare hot food on the premises, but hot-dishes-togo needn’t be DOES IT overcomplicated SIMPLY You will need to secure legislative approval to prepare or costly to hot food on the premises, but hot-dishes-to-go needn’t be overcomplicated or costly to deliver. Hot soups in the deliver. Hot winter are really popular and can be served in a simple soups in the polystyrene cup. Use signage outside your store to winter are really advertise your offering. Why not experiment with a deli-style presentation, using a chalkboard to promote popular and of the week or soup of the day? can be served soup Casual dining is a growing phenomenon, with in a simple food-to-go ranking the third most popular mission for polystyrene cup shoppers heading to convenience stores, so the demand

AJ Kassim (left) from M&A Stores in Dudley, West Midlands, says hot food-to-go is one of his bestselling categories and even encourages customers to spend more. “The great thing about food-to-go is that a customer won’t just buy a hot snack, they’ll buy a soft drink and then often something else as well,” he said. “It has been fantastic for us and we’re attracting new customers because of it.”

is certainly there. Retailers who are not adaptable will fall behind their competitors.

your five-step plan to introducing food-to-go

1

Do your research Check out what the competitors in your local area are offering and find a gap in the market to offer something different.

2

Start small Don’t overwhelm yourself with extravagant plans.

Start off gently by trialling an offering that

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is easy to amend, such as freshly prepared sandwiches.

3

Get compliant Once you have built a demand with customers in your store for food-to-go, contact your local council for a licence to serve hot food.

4

Test the waters Take note of which items are more popular than others, so you can refresh and maintain the appeal of your store.

5

Shout about it Use POS and window posters to showcase your food-to-go.

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Store CV Name Time with Lifestyle Express Staff Features

Bestsellers

Nearest competition

Lifestyle Value Fairway Post Office

Since August 2015 Six (two in Post Office) Lottery, Health Lottery, off-licence, Parcel Force, Post Office 500ml Coca-Cola, LSV, Walkers ÂŁ1 sharing bags, Coors Light four-pack, Bacardi 70cl Other convenience stores in same row of shops

Trading times 6am-9pm Mon-Sat, 7am-9pm Sun

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Store profile

“It’s all about offering what your customers need, and we know that we’re providing great products at great prices” With discounters, pound stores, multiples and other independent retailers right on his doorstep, Barjesh Kumar knew it was time to take a fresh approach

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ocated on a busy row of stores, with a number of other retailers right on the doorstep, retailers Barjesh and Yogesh Kumar always knew that to succeed they had to make their store stand out from the competition by offering something different. And different it most definitely is.

The brothers’ store, Fairway Post Office in Port Talbot, South Wales, is the first Lifestyle Value store in the UK, providing customers with the very best when it comes to great-value products.

“We know the local area and the local people as we have a number of other stores, including another convenience store just around the corner,” said Barjesh. “We also know that this is an area where people are price-conscious and will shop around to get the best deals. More than 80% of our customers are looking for pound lines and value ranges, so we knew that if we were going to compete with local stores, we needed to be confident that we could give customers the best value for money.”

SHOUT ABOUT VALUE

■ Barjesh (left) and Yogesh with two of their friendly employees

When you first walk into the Lifestyle Value store, it’s clear that this has been created with customers at the heart of every decision.

“Customers will be in no doubt that they’ll get some great deals here,” laughed Barjesh.

“There’s signage on every bay and items are clearly priced, so the value message is crystal clear. There are dedicated value zones with the distinctive blue and white Lifestyle Value range, as well as multiple £1 areas, as these are incredibly popular with shoppers.”

As many items as possible are price-marked, and the Lifestyle own-brand ranges are prominent, offering shoppers a low-price ➥

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Store profile

alternative to the leading brands.

Promotions are also a big hit with customers. “The combination of a strong, high-quality own brand, plenty of value ranges and price-marked packs means we have a loyal stream of customers who have come to rely on us to have their favourite items but cheaper than anywhere else,” said Barjesh. “The three-weekly promotions are also brilliant for attracting new customers, who we’ve noticed quickly become regulars.”

“The three-weekly promotions are also brilliant for attracting new customers, who we’ve noticed quickly become regulars”

BIG PLANS

The brothers first bought the store in July 2012, deciding in 2014 that they needed to make some dramatic changes. “The store was small and cramped, and we could only fit in a limited range, which obviously impacted on our sales,” said Barjesh. “As the store already had a busy Post Office inside, it made sense to make the most of the footfall this brought. While customers would use the Post Office, they’d either be straight in and out or they might pick up one or two items

and we wanted to make the most of the opportunity the Post Office’s popularity presented. We were confident that if we made the store bigger and more attractive, as well as increasing the number of products we had on offer, it would drive up sales and really boost the business.”

So Barjesh and Yogesh decided to invest heavily. They spent more than £125,000 to dramatically change the layout and open up the store. While this work meant that they closed for five weeks, the brothers were always confident that the temporary closure would not cost them customers long term. “Ours is the only Post Office nearby, and we knew customers would really appreciate the new-look store and all it offered, so we worked hard to ensure we delivered a store that would give our customers the real wow factor.”

And what a wow factor it is. The store is bigger, for a start. “The store is now three times its previous size, which is fantastic for the plans we had,” said Barjesh. “With the experience we’ve gained ➥

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from our other stores, including another Lifestyle Express store in Swansea, we knew that the larger the store, the better you can merchandise it, and, of course, the better your sales.”

THE CLEAR WINNER

And with the new size of store came the decision to try something new. Rather than offering Lifestyle Express Evolution, Barjesh and Yogesh knew that it was essential that they tailored the store to the area and the customers who would use it. “We talked to Craig Bourne at Lifestyle Express about converting the store and when he told us about the new store format, it immediately sounded perfect,” enthused Barjesh. “We looked at the different symbol groups to see what they offered in terms of value, promotions and low pricing and

WOULD YOU LIKE YOUR STORE TO BE FEATURED? Let us know. Get in touch. retailermatters@ summersault.co.uk

■ The Post Office is a big draw, and the shiny new store, with its great-value products, is enticing for customers

Lifestyle Express was the clear winner. We didn’t hesitate to sign up the store as value is critical for our success and to have it written outside for everyone to see sounded brilliant.”

SOARING SALES AND FOOTFALL

And he’s right. The store, with its brand-new gleaming fascia, communicates value before customers even walk through the door and the shelves, all packed with products and clear prices, continue the message.

So how has the store been received by shoppers? “Oh, our customers absolutely love the new look and feel of the store,” said Barjesh. “When we first opened the doors, no one could believe the difference in the store and our footfall increased dramatically. We already knew Lifestyle Express was a winning formula from our other store, but the new Lifestyle Value format could not be better for the area we’re trading in.”

When Retailer Matters visited, it’s clear the store is a real hit with customers, old and new. “I never used to shop here,” said one newly converted regular. “I used the Post Office and occasionally would 30 retailer matters

“We already knew Lifestyle Express was a winning formula, but the new Lifestyle Value format could not be better for the area we’re trading in”

➥

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barjesh’s top tips...

Always make sure the price is right

buy some milk, but then I’d shop in a cheaper store round the corner. Now, this shop is a pleasure to use and I use it for all my weekly top-up shopping. It’s considerably cheaper than the other stores around here.”

While it was a significant investment, it’s definitely paying off.

Sales are increasing week-on-week since they reopened the store.

“Before we converted the store, our cigarette sales were high but ambient and grocery were slow,” admitted Barjesh. “Now, every category is in growth, especially ambient, grocery and soft drinks.

Our alcohol sales are up more than 40% and are increasing week-on-week.”

Word is still spreading and Barjesh, Yogesh and their staff are welcoming new faces all the time. While they know it’s great value that might attract new shoppers to try the store, it is the team’s excellent customer service that helps to keep them.

“While customers like a good deal, they still prize great personal service and having people to pass the time of day with. And it’s not just about low prices, it’s about stocking the right products, running the right promotions and knowing your customers well enough to meet their needs and exceed their expectations, and I think we do this every day.”

“Since converting to Lifestyle Value, sales in every category are increasing weekon-week. Alcohol sales are up by 40%”

Every customer likes to know they’re getting value for money, so think about your price points. Offering Value Zones, pound lines and promotions means your customers won’t go elsewhere looking for a bargain.

Old-fashioned service No matter what they come in for, customers always like to receive service with a smile. Taking the time to talk to customers doesn’t cost a penny.

Location, location, location For your store to really succeed, you need to tailor your offer to the local area.

We know that our shoppers are priceconscious, so value is the way forward.

Barjesh’s bestseller basket

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Adapting your store for disabled customers

Around 20% of UK shoppers have a disability.

Ensure all your customers have the same accessibility and you will increase loyalty – and your reputation

1

ADVERTISE

The first step in making sure you’re accessible to disabled customers is letting people know you are. Advertise access icons in your window to highlight induction loop technology, level access and available seating. If your store has a website, let people know all this online.

2

RAMPS

Your store should be easy to access for people who use a wheelchair or scooter. By making your store step-free, you will benefit other customers using buggies or trolleys too. Consider installing permanent or portable ramps and make sure heavy doors are propped open. ➥

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3 4

CLEAR SIGNAGE

Once customers are in the store, make sure signs are clear. Try large-print aisle markers, Braille product descriptions and i-viewers to support blind and partially sighted customers.

APPROACHING TO OFFER HELP

It is natural to be apprehensive when offering to help disabled customers as each shopper’s needs are individual, but common sense and courtesy is key. When extending a verbal welcome to customers in a wheelchair, address them directly, even if accompanied by a carer or companion.

People who use assistance dogs may have a visual impairment or epilepsy. These dogs are specially trained working dogs, not pets, so avoid fussing and address the customer

it’s a fact

75% of disabled 16-30 year olds said they

felt forced or limited to shop online due to a lack of physical access in and around their town centre*

70% said retailers failed to give adequate

information about access on their websites**

11 million people in Great Britain are living with a limiting long-term illness, impairment or disability***

5 million

people care for Almost a friend or relative ****

directly. Always speak to a blind customer when you approach them. Introduce who you are and ask if you can help. Offering an arm is a polite way of helping a customer locate their items. If a customer is deaf or hard of hearing, you may not be able to tell straight away. If you need to, attract the customer’s attention with a light touch to the shoulder. Make sure your customer is looking at you before you begin to speak.

36 retailer matters

5 6

REMOVE OBSTRUCTIONS

Make sure your aisles are easy to negotiate by keeping them clear of obstacles such as cages or boxes. This applies to flooring too. Avoid carpet that may restrict the movement of wheelchairs.

HOME SERVICE

If a customer cannot enter the shop, make sure you offer alternative methods for them to purchase their shopping. You could shop for the customer and bring goods out to them or, if your customer is a regular, ask them to call ahead with a list so you can bag up their shopping ready for them to pick up at a convenient time.

7 8 9

MAKING PAYMENT SIMPLE

Disabled customers may find purchasing shopping easier at a lower counter, so consider installing one where cash and items can easily be conveyed at a seated level.

SEATING

People who use walking aids may find it hard to use their hands when standing up, for example, to count money. Offer a seat and be prepared to offer a more personalised service by bringing goods directly to them.

CHECKING OUT

At the checkout, tell the customer clearly how much their items cost and ask how they want to pay. Tell them about any offers or special promotions they have missed. If payment is by card, allow the customer to pick up the card machine and let them know if you have contactless payment to ensure ease of transaction. If a disabled customer gives you cash, count their change aloud as you place it in their hand.

10

SPECIALIST TRANSPORT

Keep a mobility taxi firm on speed dial. Disabled customers may need specialist transport to get home.

By offering this service, you can ensure peace of mind for limited mobility customers and encourage customer loyalty.

*Based on the ‘Short-changed’ study by muscular dystrophy campaign group Trailblazers.

The study was based on the experiences of a 100-strong group of disabled 16-30 year olds. **Disabled access advisors DisabledGo December 2014 survey. ***Figures released by the Department for Work and Pensions in January 2014 ****Caring for our future: reforming care and support Department of Health 2012.

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STORE PROFILE

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Store CV Name Time with Lifestyle Express Staff Features Bestsellers

Nearest competition

Lifestyle Express Waddell Court

Six months Five PayPoint, Lottery, off-licence, CollectPlus Irn-Bru, morning rolls, whole and semi-skimmed milk, Mayfair cigarettes Ex-Nisa store 100 metres away

Trading times 7am-10pm every day

W

hen Arun Adris, known as Harry, joined his dad and uncle in the family BEFORE business in Gorbals, Glasgow, he could immediately visualise the store’s potential.

“The store hadn’t been touched internally or externally for more than 20 years,” said Harry. “It was in desperate need of some TLC. I’d been campaigning for a long time to make some changes, but it wasn’t until I joined the business that my dad and uncle started to listen to my ideas. I could see straight away how fantastic the store could be.”

And he wasn’t wrong. The previous layout was completely wrong, making the store dark and cramped. The range was too large for the size of the store, so shelves were overcrowded and items difficult to

■ Arun ‘Harry’ Adris in front of the family store, which his ideas have revitalised

“I’d been campaigning… to make some changes, but it wasn’t until I joined the business that my dad and uncle started to listen to my ideas. I could see straight away how fantastic the store could be”

harry’s bestseller basket

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spot. All the internal fixtures were too large and bulky, which made navigating the store tricky and off-putting for customers.

“There were even two places to be served, both with till points, which made the logistics of running the store a nightmare,” admitted Harry.

What was going in the store’s favour was its large and incredibly loyal customer base.

Having traded from the same store for more than 27 years, the family had built up a reputation for excellent customer service, which local people really appreciated.

Bursting with ideas, Harry sat down with his dad and outlined his plan to rip everything out and start again. Luckily his dad could see that this was a worthwhile investment and gave Harry the go-ahead to begin work to transform the store.

A WELCOME POINTER IN THE RIGHT DIRECTION

Knowing that such a big investment would require the assistance of experts, Harry spoke to his local depot, United Wholesale Grocers in Polmadie, and they pointed him in the direction of Lifestyle Express.

By working with the Lifestyle Express team, Harry was really able to ring in the changes. “When we made the decision to rip everything out and start again, we had no choice but to close for 11 days,” he said.

“Of course we were worried that this would lose us customers, but it just wasn’t feasible to stay open while we replaced the flooring, ceiling, lighting, shelving and refrigeration.”

But Harry and his family needn’t have worried. When the store reopened,

“Some customers that hadn’t used us for 5 or 10 years came to have a look and they liked it so much they’ve become regulars once again”

customers were blown away by the changes. Gone were the cluttered aisles, the overstocked shelves and confusing till points, replaced instead by a streamlined, contemporary open-plan layout.

“It was a real transformation,” said Harry.

“The store was unrecognisable and customers were astounded by how different it looked and felt. In fact, some customers that had not used us for 5 or 10 years came to have a look and they liked it so much they’ve become regulars once again.”

THE PERSONAL TOUCH

Not only have the customers been impressed by how welcoming the store now feels, but they have also commented on how much better it is for the personal touch. “We used to have a security screen, which definitely created a barrier between the staff and the customers,” said Harry.

“The customers love that it’s so easy to shop 42 retailer matters

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harry’s top tips... move with the times

WOULD YOU LIKE YOUR STORE TO BE FEATURED? Let us know. Get in touch. retailermatters@ summersault.co.uk

in store and pass the time of day with us without having the screen in the way.”

The rapport with customers remains fantastic and everyone Retailer Matters spoke to enthused about the changes to the store and what a lift it has given to the local neighbourhood. “Everything about the store feels so much better,” said Harry. “From the professional-looking fascia to the layout inside, the bright lighting and the range of products we have, we couldn’t be more delighted with the store’s transformation.”

BACK TO BASICS

The refurbishment was also the perfect time to go back to basics when it came to the products on the shelves. Working with the Lifestyle Express team over Core Range has meant Harry now has the items that his customers want and need.

“It would have been wonderful to just start all over again with fresh stock, but this hasn’t been possible, so we’re working with Core Range Advisors to phase out slow-selling lines and introduce the essential products that we know will sell.”

As the store has fierce competition close by, Harry knows the store’s success is down

■ Having the right products at the right prices is essential for Harry’s store

It’s definitely worth moving with the times and getting EPOS. At the touch of a button you can access everything you need, such as identifying your top-selling lines and those that are selling slowly. It’s not complicated, the system does it all for you.

extras equals sales Add something extra such as CollectPlus. We introduced it just before the refurbishment and customers would run in, drop off their parcels and run out. Now it’s a different story as they browse the shelves before picking up wine, confectionery and soft drinks on their way out of the store. Having parcel collection really drives up our footfall.

don’t be afraid of the competition Thanks to the promotions we get from Lifestyle, we can always match our competitors’ prices and our personal service beats anyone else’s hands down.

to having the right products at the right prices. “The introduction of Lifestyle own brand has been a big success. Customers love the prices and the quality, and come back for more.”

And, best of all, Harry’s vision and hard work have paid off. Since joining Lifestyle Express, the store’s turnover has doubled and he couldn’t be more thrilled. “Joining Lifestyle Express has been a success story from beginning to end,” said Harry. “Our regulars are delighted with the store, we’re attracting new customers every day, and the offers, promotions, own brand products and everyday pricing is perfect for what our customers need.”

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Your guide to…

Payment technologies Adaptability must be the name of the game for retailers, with customers now expecting access to the full range of new ways to pay

H “In June 2015, 81.2 million contactless transactions were made in the UK. That’s a phenomenal 240.9% increase over the same period in 2014”

ave you ever seen a customer abandon their shopping because the queues are so long? Or seen a pile-up at the checkout when customer after customer pays by card? Well thanks to the latest advancements in payment technology, the way customers pay for their bread, milk and newspapers could leave those problems in the past.

In the coming months and years, the payment methods you offer customers will make the difference between them shopping with you and going elsewhere.

Did you know that in June 2015, 81.2 million contactless transactions were made in the UK? That’s an increase of 9.6% on the previous month and a phenomenal 240.9% increase over the same period in 2014. New payment methods, from contactless to e-money and smartphone payments, are proving more and more popular, with customers looking for increased speed and ease of use at the checkout.

Adaptability is the name of the game in retail and applying this to payment options will make sure you are one step ahead of the competition. You know that shoppers like to grab and go, and you need to live up to your name as convenience retailers by speeding up the process where you can.

SO WHAT’S WHAT IN PAYMENT TECH?

Mobile payment systems have been gathering momentum in the last two years.

Google Wallet (soon to be Android Pay) and PayPal have become established payment platforms, boosting speed for customers, as well as convenience, by allowing the user to store all their debit, credit and store cards in one place.

Apple Pay allows certain card users to make purchases with a simple swipe and because card details are never shared or stored on mobile devices, customers can

➥

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contactless technology could make their accounts more vulnerable to fraud. What if the card falls into the wrong hands? Could you end up accidentally paying for another person’s shopping if your card is too close to a reader?

Mark Austin, Head of Contactless at Visa, explained how this is virtually impossible: “They’re just normal chip cards with an antenna. They work with a card reader only and the information on the card can’t be picked up by anyone else.”

STANDARD FRAUD GUARANTEE

For extra reassurance, customers are safeguarded from thieves who may target contactless cards to take advantage of making purchases without having to enter a PIN. Although the maximum spend on contactless cards at one time has recently increased from £20 to £30, MasterCard and Visa transactions are covered by a standard fraud guarantee. Also, if contactless cards are used for a number of transactions in quick succession, the user will be required to enter the PIN to confirm the card is in the right hands.

be reassured their money is protected. Hot on the heels of its success, Apple is rolling out Apple Pay to even more UK stores following its launch in July 2015. Up to 250,000 stores in the UK will be using Apple Pay, and smart retailers will ensure they are one of them.

GETTING ON-BOARD

As research shows that the average contactless transaction is 58p more than typical basket spend in-store, it pays to offer new payment technologies.

Payment peripheral providers can equip your tills with NFC readers and EMV technology to enable you to offer contactless and mobile payments to your customers. There are plenty of providers out there to suit every budget. Once you invest, make sure to let your customers know at point of sale that it’s available.

Ask your provider for a breakdown on how the technology works so you can respond to any customer queries.

As the UK moves to a more cashless society, there will be worries around security. Some customers fear that new

“As research shows that the average contactless transaction is 58p more than typical basket spend in-store, it pays to offer new payment technologies. There are plenty of providers out there to suit every budget. Make sure to let your customers know”

Five payment points to consider

1

Use POS to let shoppers know you have contactless payment available.

It’s a great way to boost footfall.

be taken and the customer will need to provide an alternative method of payment, such as cash.

2

3

Most handsets will require power to allow contactless payment to take place. If there is no power to the handset, payment cannot

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Make sure to keep metal objects away from the terminal as they may interfere with the connection between the device and terminal.

4

Terminals must be positioned so that all customers can easily touch their contactless cards or devices against the screen.

5

Customers need their contactless card or device with them in order for a refund to be processed.

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CORE RANGE Your guide to the bestselling brand and own brand products ITEM

SIZE

SOFT DRINKS – CHILLED Boost Boost Buxton Capri Sun Orange Cherry Coke Cherry Coke Coca Cola Coca Cola Diet Coke Diet Coke Diet Pepsi Dr Pepper Dr Pepper Fanta Fruit Twist Fanta Orange Fanta Orange Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Highland Spring Still Irn Bru Juicy Drench Orange & Passionfruit Lipton Ice Tea Peach Lucozade Caribbean Crush Lucozade Cloudy Lemonade Lucozade Orange Lucozade Original Lucozade Pink Lemonade Lucozade Sport Orange Lucozade Sport Raspberry Monster Monster Ripper Oasis Citrus Punch Oasis Summer Fruits Pepsi Pepsi Max Pepsi Max Pepsi Max Cherry Powerade Berry & Tropical Red Bull Red Bull Red Bull Red Bull Sugar Free Relentless Ribena Blackcurrant Ribena Blackcurrant Ribena Strawberry Rockstar Punched Guava Rockstar Sours Bubbleburst Rockstar Xdurance Blueberry Sprite Vimto Still Volvic Volvic Sportscap Volvic Touch of Fruit Lemon & Lime Volvic Touch of Fruit Strawberry *Barrs Bubblegum *Barrs Cola *Barrs Cola *Barrs Cream Soda *Barrs Limeade *Highland Spring Still *Irn Bru *Irn Bru *Irn Bru Sugar Free *Irn Bru Sugar Free *Irn Bru Wee Bru *Macb Peach *Macb Strawberry & Lime *Rockstar Juiced *Rockstar Xdurance Orange

250ml 500ml 750ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 600ml 500ml 330ml 500ml 500ml 330ml 275ml 275ml 500ml 500ml 440ml 500ml 380ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 600ml 330ml 600ml 500ml 473ml 355ml 250ml 250ml 500ml 500ml 288ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 500ml 330ml 500ml 500ml 750ml 330ml 750ml 500ml 330ml 250ml 500ml 500ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Lifestyle Apple Juice Lifestyle Orange Juice LSV Energy LSV Energy (Can) LSV Energy (PET) LSV Glucose Cherry LSV Glucose Orange

200ml 200ml 250ml 500ml 500ml 380ml 380ml

One of the Must Stock Own Brand Range *Scotland only

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ITEM

SIZE

ITEM

SIZE

LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue) LSV Sugar Free

500ml 500ml 500ml 250ml

Pringles Original Pringles Original Pringles Sour Cream & Onion Pringles Sour Cream & Onion Pringles Texas BBQ Quavers Quavers Sensations Thai Sweet Chilli Space Raiders Pickled Onion Transform-a-Snack BBQ Walkers Cheese & Onion Walkers Cheese & Onion Walkers Classic Variety Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Snaps Tomato Wotsits Wotsits *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion *Nik Naks Nice ‘n’ Spicy *Walkers Pickled Onion

40g 190g 40g 190g 190g Sharing Std Sharing Std Std Sharing Std 6pk Std Std Std Std Sharing Std Std Std Std Std

SOFT DRINKS – AMBIENT Boost Coca Cola Diet Coke Diet Pepsi Dr Pepper Fanta Orange Highland Spring Sparkling Highland Spring Still Irn Bru Lucozade Energy Orange Lucozade Energy Original Pepsi Pepsi Max Red Bull Ribena Blackcurrant Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Rubicon Mango Schweppes Indian Tonic Water Schweppes Lemonade Vimto Cordial Vimto Fizzy Volvic Volvic Touch of Fruit Strawberry *Irn Bru Sugar Free

1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1.5ltr 1.5ltr 2ltr 1ltr 1ltr 2ltr 2ltr 4pk 600ml 1ltr 1ltr 1ltr 1ltr 2ltr 725ml 2ltr 1.5ltr 1.5ltr 2ltr

SOFT DRINKS – LIFESTYLE RANGE Lifestyle Apple Juice Lifestyle Cranberry Juice Lifestyle Orange Juice Lifestyle Soda Water LSV Energy

1ltr 1ltr 1ltr 1ltr 1ltr

BISCUITS Cadbury Milk Chocolate Fingers Fox’s Melts Viennese Chocolate Jacobs Cream Crackers Jammie Dodgers Maryland Choc Chip Cookies MCV Digestive MCV Ginger Nuts MCV Hob Nobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Rich Tea Nestle Blue Riband Nestle Kit Kat Oreo Vanilla Roll *Tunnocks Caramel Wafer *Tunnocks Teacakes

125g 150g 200g 150g 150g 300g 250g 300g 150g 300g 300g 200g 5pk 5pk 154g 4pk 6pk

BISCUITS – LIFESTYLE RANGE Lifestyle Custard Creams

300g

CRISPS & SNACKS Burtons Fish ‘n’ Chips Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Tangy Cheese Doritos Tangy Cheese Frazzles Bacon Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoys Cheddar & Onion McCoys Flamegrilled Steak McCoys Flamegrilled Steak McCoys Salt & Vinegar McVities Mini Cheddars McVities Mini Cheddars Monster Munch Beef Monster Munch Pickled Onion

Std Sharing Std Sharing Sharing Std Std Sharing 80g 90g Std Sharing Std Std Sharing Std Sharing Std

SWEET SNACKS Belvita Breakfast Milk & Cereal Biscuits Kelloggs Coco Pops Bar Kelloggs Nutri-grain Strawberry Kelloggs Rice Krispies Squares Mallow Kelloggs Rice Krispies Squares Totally Chocolately KP Milk Chocolate Dips Nutella & Go Oreo Snack Pack

50g 20g 37g 28g 36g 32g 48g 66g

CONFECTIONERY – GIFTING Celebrations Ferrero Rocher Milk Tray Quality Street Roses

Carton T16 Box Carton Carton

CONFECTIONERY – SHARING Aero Bubbles Mint Aero Mint Bassetts Jelly Babies Cadbury Eclairs Cadbury Giant Buttons CDM Caramel CDM Dairy Milk CDM Fruit & Nut CDM Wholenut Galaxy Galaxy Caramel Galaxy Minstrels Haribo Starmix Haribo Supermix Haribo Tangfastics M&M’s Peanut Maltesers Maoam Pinballs Maynards Wine Gums Milky Bar Revels Rowntrees Fruit Pastilles Skittles

Pouch Large Bar Large Bag Large Bag Pouch Large Bar Large Bar Large Bar Large Bar Large Bar Large Bar Pouch Large Bag Large Bag Large Bag Pouch Pouch Large Bag Large Bag Large Bar Pouch Large Bag Pouch

CONFECTIONERY – CHOCOLATE Aero Mint Boost Bounty Bounty Dark Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk CDM Fruit & Nut Crunchie Daim Double Decker Ferrero Rocher

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Std St Std Std Std Std Std Std Std Std Std Std T3

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Core Range

ITEM

SIZE

CONFECTIONERY – CHOCOLATE CONT. . .

Flake Frys Turkish Delight Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Kinder Bueno Kinder Bueno White Kinder Snack Bar Kinder Surprise Kit Kat 4 Finger Kit Kat Chunky Kit Kat Peanut Chunky Lion Bar M&M’s Peanut Malteser Teasers Maltesers Mars Mars Milky Bar Buttons Milkyway Milkyway Stars Munchies Nestle Milky Bar Picnic Rolo Smarties Snickers Snickers Starbar Toffee Crisp Twirl Twix Twix Wispa Wispa Gold Yorkie Yorkie Raisin & Biscuit

Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Xtra Std Std Std Std Std

CONFECTIONERY – SUGAR Maynards Wine Gums Rowntrees Fruit Gums Rowntrees Fruit Pastilles Rowntrees Jelly Tots Skittles Starburst

Std Std Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Halls Soothers Blackcurrant Lockets Honey & Lemon Polo Tic Tac Mint Tic Tac Orange & Lime Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Cherry Menthol Airwaves Menthol Eucalyptus Extra Cool Breeze Extra Ice Peppermint Extra Ice Spearmint Extra Peppermint Extra Spearmint Extra Strawberry Extra White Extra White Bubblemint

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Alpen Kelloggs Bran Flakes Kelloggs Coco Pops Kelloggs Cornflakes Kelloggs Crunchy Nut Cornflakes Kelloggs Frosties Kelloggs Rice Krispies Kelloggs Special K Kelloggs Variety Pack Nestle Multi Cheerios Nestle Shredded Wheat Nestle Shreddies Quaker Oats Quaker Oats So Simple Original

52 retailer matters

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ISSUE 33 2016

375g 500g 290g 500g 375g 375g 340g 300g 8’s 375g 16’s 500g 500g 12’s

ITEM

SIZE

ITEM

Honey Monster Puffs Weetabix

320g 24’s

GROCERY – SAUCES & CONDIMENTS

GROCERY – HOT BEVERAGES Cadburys Drinking Chocolate Carte Noir Coffee Mate Horlicks Kenco De-Caff (Jar) Kenco Rich Eco (Jar) Kenco Smooth (Jar) Nescafe 3 in 1 Nescafe Azera Nescafe Cappuccino Nescafe Cappuccino Unsweetened Nescafe Gold Blend Nescafe Original Nescafe Original Nesquik Strawberry PG Tips PG Tips Silverspoon Granulated Sugar Tetley De-Caff Tetley Teabags Tetley Teabags Yorkshire Tea *Nambarrie *Scottish Blend

250g 100g 200g 200g 100g 100g 100g 5pk 60g 10’s 10’s 100g 50g 100g 300g 40’s 80’s 1kg 40’s 40’s 80’s 80’s 80’s 80’s

GROCERY – HOT BEVERAGES – LIFESTYLE RANGE Lifestyle Value Sugar

500g

GROCERY – CANNED VEG, MEAT & FISH Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Batchelors Red Kidney Beans Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Macaroni Cheese Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops Hunger Breaks All Day Breakfast Hunger Breaks The Full Monty John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Napolina Chopped Tomatoes Princes 8 Hot Dogs Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes Pink Salmon Princes Red Salmon Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Smash Original Spam Chopped Pork & Ham

300g 300g 400g 410g 475g 340g 198g 415g 415g 400g 400g 400g 400g 400g 395g 395g 125g 120g 400g 400g 75g 75g 340g 200g 213g 213g 160g 160g 176g 200g

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Lifestyle Baked Beans Lifestyle Chopped Tomatoes Lifestyle Garden Peas Lifestyle New Potatoes Lifestyle Plum Tomatoes Lifestyle Sliced Carrots Lifestyle Tuna Chunks in Brine

410g 400g 300g 540g 400g 300g 170g

GROCERY – SOUP Batchelors Cup a Soup Chicken Batchelors Cup a Soup Tomato Heinz Chicken Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup *Baxters Chicken Broth *Baxters Scotch Broth *Heinz Lentil

4pk 4pk 400g 400g 400g 400g 415g 415g 400g

Amoy Dark Soy Sauce Batchelors Pasta ‘N’ Sauce Chicken & Mushroom Batchelors Super Rice Golden Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Baxters Sliced Beetroot Bisto Chicken Gravy Granules Bisto Gravy Granules Branston Original Pickle Chicken Tonight Spanish Chicken Colmans Bramley Apple Sauce Colmans Cheddar Cheese Sauce Mix Colmans Classic Mint Sauce Colmans English Mustard Colmans Parsley Sauce Mix Colmans Sausage Casserole Mix Crisp n Dry Vegetable Oil Dolmio Bolognese Extra Onion & Garlic Dolmio Creamy Tomato Pasta Bake Dolmio Original Bolognese Sauce Haywards Traditional Onions Heinz Salad Cream (New Design) Heinz Tomato Ketchup Hellmanns Mayonnaise Hellmanns Mayonnaise Light HP Original Sauce Knorr Chicken Stock Cubes Lea & Perrins Worcestershire Sauce Napolina Extra Virgin Olive Oil Old El Paso Fajitas Dinner Kit Oxo Cubes - Beef Paxo Sage & Onion Stuffing Pot Noodle Chicken & Mushroom Pot Noodle Curry Sacla Green Basil Pesto Sarsons Malt Vinegar Sharwoods Korma Sauce Sharwoods Tikka Masala Sauce Tilda Basmati Rice Uncle Bens Express Basmati Rice Uncle Bens Express Egg Fried Rice Uncle Bens Express Long Grain Rice Uncle Bens Medium Chilli Sauce Uncle Bens Original Sweet & Sour Sauce

SIZE 150ml 122g 120g 100g 100g 340g 170g 170g 360g 500g 250ml 40g 250ml 100g 20g 40g 1ltr 500g 500g 500g 454g 235g 460g 400g 400g 255g 8’s 150ml 250ml Kit 12’s 85g 90g 90g 190g 250ml 420g 420g 500g 250g 250g 250g 500g 500g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Lifestyle Ground Black Pepper Lifestyle Pasta Quills Lifestyle Salt Lifestyle Spaghetti Lifestyle Sunflower Oil Lifestyle Vegetable Oil

25g 500g 750g 500g 1ltr 1ltr

GROCERY – HOMEBAKE Ambrosia Rice Pudding Ambrosia Devon Custard Angel Delight Strawberry Carnation Evaporated Milk Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartleys Best Raspberry Seedless Jam Hartleys Best Strawberry Jam Hartleys Strawberry Jelly Block Jif Lemon Marmite Yeast Extract McDougalls Plain Flour McDougalls Self Raising Flour Mr Kipling Golden Syrup Sponge Puddings Nutella Robertsons Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

400g 400g 59g 410g 415g 415g 432g 340g 340g 135g 250ml 125g 1.25kg 1.25kg 2 x 95g 400g 454g 340g 227g

GROCERY – BABY Cow & Gate Stage 1 Milk Cow & Gate Stage 2 Milk Farleys Original Rusks Huggies Pure Baby Wipes J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo

200ml 200ml 150g 64’s 200ml 200ml 100g 200ml

➥

One of the Must Stock Own Brand Range *Scotland only

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Core Range

ITEM

SIZE

GROCERY – BABY CONT. . .

Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem

22’s 20’s 16’s 17’s 60g

GROCERY – BABY – LIFESTYLE RANGE Lifestyle Cotton Buds Lifestyle Nappies Size 5

100’s 12’s

PET CARE – DOG Bakers Complete Beef & Veg Bakers Complete Chicken & Veg Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Original Pedigree Schmackos Beef Winalot Chicken in Jelly Winalot Chicken in Jelly

1.35kg 1.35kg 150g 3’s 2’s 400g 1.2kg 10’s 400g 1.2kg

SIZE

Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Bodyform Ultra Normal with Wings Kotex Maxi Pad Nighttime Tampax Compak Regular Tampax Compak Super Tampax Compak Super Plus

12’s 10’s 16’s 14’s 14’s 10’s 20’s 20’s 20’s

NON FOOD – PAPER Andrex Natural Andrex Natural Andrex Quilts White Andrex White Andrex White Fiesta Kitchen Roll White Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex for Men

1.2kg

Lifestyle Kitchen Roll White Lifestyle Softest Toilet Tissue White Lifestyle Softest Toilet Tissue White

4 Roll 2 Roll 4 Roll 4 Roll 2 Roll 2 Roll 9’s 80’s 100’s

2 Roll 4 Roll 2 Roll

PET CARE – CAT Dreamies Chicken Felix Mono Fish Felix Pouch Fish Selection Felix Pouch Mixed Favourites in Jelly Gourmet Perle Pouch Chicken Kitekat Chicken Sheba Turkey & Chicken Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Complete Chicken Whiskas Fishermans Choice Whiskas Pouch Poultry Whiskas Salmon in Jelly

60g 6pk 12pk 12pk 85g 400g 150g 5ltr 390g 100g 340g 12pk 12pk 390g

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Beechams Powders Calpol Sugar Free Calpol Sugar Free Six Plus Imodium Anti-Diarrhoea Capsules Lemsip Max All in One Lemon Lemsip Max Capsules Nurofen Express Liquid Capsules Nurofen Tablets Piriteze Allergy Tablets Pro Plus Rennie Spearmint Savlon

10’s 16’s 10’s 100ml 100ml 6’s 5’s 8’s 10’s 12’s 7’s 12’s 24’s 30g

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Lifestyle Ibuprofen Blister Pack Lifestyle Paracetamol Tub

16’s 16’s

PERSONAL CARE & MEDICINES – TOILETRIES Balsam Shampoo Raspberry Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Dove Cream Bar Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Listerine Coolmint Mouthwash Lynx Bodyspray Africa Lynx Showergel Africa Radox Showergel Refresh Silvikrin Hairspray Firm Sure APD Active for Men Sure APD Crystal Clear Aqua Compressed

54 retailer matters

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ISSUE 33 2016

400ml 250ml Single 100ml 100g 5’s 200ml 250ml 250ml 150ml 250ml 250ml 250ml 150ml 75ml

NON FOOD – PAPER – LIFESTYLE VALUE RANGE Lifestyle Value Kitchen Towel Lifestyle Value Toilet Tissue White

4 Roll 4 Roll

NON FOOD – LAUNDRY Ariel Liquid Ariel Excel Gel Bio Bold 2 in 1 Lavender & Camomile Bold 2 in 1 Lavender & Camomile Liquid Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Go Pods Daz Auto Regular Lenor Spring Awakening Fabric Conditioner Persil Capsules Non Bio Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Liquid Tropical Surf Tropical

1.2ltr 16 Wash 10 Wash 1.2ltr 750ml 750ml 12’s 10 Wash 550ml 10’s 10 Wash 15 Wash 16 Wash 10 Wash

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE Lifestyle Value Auto Washing Powder

780g

NON FOOD – HOUSEHOLD Bloo Acticlean Original Dettol Surface Trigger Domestos Original Bleach Duck Liquid Fresh Fairy Wash Up Lemon Fairy Wash Up Original Febreeze Airspray Cotton Fresh Finish All in 1 Flash Wipes Lemon Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ‘n’ Vac Citrus Blossom

Twin 500ml 750ml 750ml 433ml 433ml 300ml 13’s 40’s 500ml 500ml 500ml 500ml 300ml 500ml 500ml 300ml 500g

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE Lifestyle Clingfilm 350mm Lifestyle Disinfectant Lifestyle Firelighters Lifestyle Heavy Duty Refuse Sacks Lifestyle Kitchen Foil 300mm Lifestyle Press ‘n’ Seal Sandwich Bags Lifestyle Soap Pads Lifestyle Swing Bin Liners Lifestyle Thick Bleach Lifestyle Wash Up Liquid Original

ITEM

SIZE

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE

PERSONAL CARE & MEDICINES – FEMININE HYGIENE

NON FOOD – PAPER – LIFESTYLE RANGE

PET CARE – DOG – LIFESTYLE VALUE RANGE Lifestyle Value Dog Food Beef

ITEM

25m 1ltr 14’s 10’s 7.5m 50’s 10’s 20’s 750ml 500ml

Lifestyle Value Dishcloths

5’s

CHILLED & FROZEN – CHILLED Cathedral City Mature Cheddar Cheestrings Original Singles Copella English Apple Dairylea Dunkers Jumbo Tubes Elmlea Double Flora Original Fridge Raiders Roast Kraft Philadelphia Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Muller Corner Strawberry Muller Light Strawberry Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Chicken Sandwich Rustlers Quarter Pounder Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

200g 21g 330ml 47g 284ml 500g 60g 200g 250g 120g 100g 150g 175g 25g 213g 454g 150g 190g 850ml 330ml 850ml 330ml 500g 260g 260g 180g 180g 180g 140g 200g 475ml 475ml 75ml

CHILLED & FROZEN – LIFESTYLE RANGE Lifestyle Mature Cheddar White or Coloured Lifestyle Mild Cheddar White or Coloured Lifestyle Pure Orange Juice

200g 200g 500ml

CHILLED & FROZEN – FROZEN Aunt Bessies 12 Yorkshire Puddings Aunt Bessie’s Jam Roly Poly Bernard Matthews 8 Mini Kievs Birds Eye 10 Value Fish Fingers Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye Garden Peas Chicago Town 2 Deep Dish Pepperoni Pizzas Dr Oetker Mozzarella Pizza Freshlink 8 Pork Sausages Kershaws Chicken Dinner Lyons Maid Vanilla Brick McCain Oven Chips Ross Cottage Pie Viennetta Vanilla Wall’s Magnum Classic Young’s Admiral Pie

pack pack pack pack pack pack 480g pack pack pack pack pack 907g pack pack 3 pack pack

TOBACCO – CIGARETTES Carlton SK JPS Blue KS Lambert & Butler KS Lambert & Butler KS Lambert & Butler Blue KS Mayfair KS Mayfair KS Richmond SK Sovereign Blue KS Sovereign Blue SK Sterling Fresh Taste on Demand KS Sterling Fresh Taste on Demand KS Sterling KS Sterling SK Sterling SK Windsor Blue SK

19’s 19’s 20’s 10’s 19’s 19’s 10’s 19’s 19’s 19’s 19’s 10’s 19’s 19’s 10’s 19’s

CIGARETTES – NO3 (OWN BRAND) RANGE No.3 KS No.3 KS No.3 SK

19’s 10’s 19’s

➥

One of the Must Stock Own Brand Range *Scotland only

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Core Range

ITEM

SIZE

ITEM

SIZE

ITEM

White Storm White Storm White Storm

2ltr 1ltr 500ml

WINE – FORTIFIED WINE

10’s

CIGARETTES – NO3 (OWN BRAND) RANGE CONT. . .

No.3 SK

TOBACCO Amber Leaf Amber Leaf Amber Leaf Gold Leaf Golden Virginia

12.5g 25g 50g 12.5g 12.5g

BEER Budweiser Bottle Budweiser Can Carling Can Carling Can Carling Pint Can Carlsberg Can Carlsberg Pint Can Carlsberg Export Can Carlsberg Export Bottle Carlsberg Special Brew Can Coors Light Can Corona Bottle Crabbies Alcoholic Ginger Beer Desperados Desperados Fosters Can Fosters Can Fosters Gold Bottle Fosters Pint Can Guinness Draught Can Heineken Can Holsten Pils Can John Smiths Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Old Speckled Hen Peroni Bottle Peroni Bottle Red Stripe Can San Miguel Bottle San Miguel Bottle San Miguel Can San Miguel Fresca Bottle Skol Stella Artois Bottle Stella Artois Bottle Stella Artois Can Stella Artois Can Stella Artois Pint Can Tyskie Can *McEwans Export Can *Miller Genuine Draft Bottle *Tennents Can *Tennents Can *Tennents Pint Can *Tennents Special Ale Can

6pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 6pk 4pk 4pk 4pk 500ml 3pk 650ml 4pk 8pk 6pk 4pk 4pk 4pk 4pk 4pk 4pk 550ml 500ml 660ml 4pk 4pk 660ml 4pk 4pk 6pk 8pk 660ml 6pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 8pk 4pk 4pk

WINE – WHITE Barefoot Pinot Grigio Black Tower Rivaner Blossom Hill White Brancott Estate Sauvignon Blanc Casillero Del Diablo Sauvignon Blanc Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls White Gallo Pinot Grigio Hardys VR Chardonnay Hardys VR Pinot Grigio Isla Negra Sauvignon Blanc Jacobs Creek Chardonnay Jacobs Creek Semillon Chardonnay Kumala Cape Classics White Lindemans Bin 65 Chardonnay Stowells Chenin Blanc Wolf Blass Yellow Label Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Chardonnay Vintners Collection Australian Pinot Grigio Vintners Collection Californian Chardonnay Vintners Collection Chilean Sauvignon Blanc Vintners Collection Italian Pinot Grigio

75cl 75cl 75cl 75cl 75cl

WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED Barefoot Merlot Blossom Hill Red Campo Viejo Tempranillo Echo Falls Merlot Echo Falls Red Hardys VR Cabernet Sauvignon Hardys VR Merlot Hardys VR Shiraz Isla Negra Cabernet Sauvignon Jacobs Creek Grenache Shiraz Jacobs Creek Shiraz Cabernet Kumala Cape Classics Red Lindemans Bin 50 Shiraz Stamp Shiraz Cabernet Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz Yellow Tail Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Shiraz Vintners Collection Californian Merlot Vintners Collection Chilean Cabernet Sauvignon

75cl 75cl 75cl

CIDER Bulmers Bold Cherry Bulmers Red Berries & Lime Crumpton Oaks Frosty Jacks Henry Westons Vintage K Cider Koppaberg Mixed Fruit Koppaberg Strawberry & Lime Magners Original Magners Original Can Scrumpy Jack Stella Cidre Stella Cidre Raspberry Strongbow Strongbow Pint Can Strongbow Strongbow Citrus Edge Strongbow Dark Fruits Strongbow Pear

568ml 568ml 2ltr 2ltr 500ml 4pk 500ml 500ml 568ml 4pk 4pk 568ml 568ml 4pk 4pk 2ltr 4pk 4pk 4pk

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

WINE – ROSE Barefoot White Zinfandel Blossom Hill White Zinfandel Echo Falls Rosé Echo Falls White Zinfandel Echo Falls Pinot Grigio Blush Gallo White Grenache Gallo White Zinfandel

Vintners Collection Californian White Zinfandel

Asti Martini Jacobs Creek Sparkling White Pinot Noir

Amber Strong Black Storm Eridge Vale

Prosecco Santa Loretta

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75cl

WINE – SPARKLING

WINE – SPARKLING – PREMIUM OWN BRAND

One of the Must Stock Own Brand Range *Scotland only

75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE

CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND) 4pk 500ml 2ltr

75cl

75cl 75cl

SIZE

Cockburns Fine Ruby Port Croft Original Harveys Bristol Cream Martini Bianco Martini Extra Dry QC Cream QC Medium Stones Ginger Wine Taylors Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

1.5ltr 75cl 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini Bellarini

1.5ltr 75cl

SPIRITS & ARTDS – SPIRITS Bacardi Bacardi Baileys Bells Whisky Bells Whisky Captain Morgan Captain Morgan Spiced Courvoisier Disaronno Glenfiddich Glens Vodka Glens Vodka Gordons Gin Gordons Gin Jack Daniels Jack Daniels Jagermeister Jameson Malibu Russian Standard Smirnoff Smirnoff Sourz Apple Southern Comfort The Famous Grouse The Famous Grouse Three Barrels Brandy Tia Maria *Drambuie *Isle of Jura *Martell *OVD Rum *OVD Rum *Whyte & Mackay *Whyte & Mackay

70cl 35cl 70cl 70cl 35cl 70cl 70cl 70cl 50cl 70cl 70cl 35cl 70cl 35cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 35cl

SPIRITS & ARTDS – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy Prince Consort Brandy Prince Consort Gin Prince Consort Vodka Prince Consort Vodka Prince Consort Whisky Prince Consort Whisky

70cl 35cl 70cl 70cl 35cl 70cl 35cl

ARTDS Gordons Gin & Tonic Jack Daniels & Cola Morgans Spiced & Cola Smirnoff & Cola Smirnoff & Cranberry Smirnoff Ice Smirnoff Ice WKD Blue WKD Blue WKD Iron Brew

250ml 330ml 250ml 250ml 250ml 70cl 4pk 70cl 4pk 70cl

LIGHT SPIRITS (OWN BRAND) RANGE 75cl

V*dgrad V*dgrad V*dgrad

1ltr 70cl 35cl

This listing is believed correct at time of printing. E&OE.

ISSUE 33 2016

retailer matters 57

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Lowdown THE

2016 Make

your most profitable yet

Planning ahead can be daunting, so here’s our guide to some quick wins and easy fixes to drive up your sales for a successful 2016

T

ake a long, hard look at your store, inside and out.

■ Is the paintwork chipped or needing to be redone?

■ Are windows clean and unobscured?

■ Is your signage clear and clean?

■ Inside, is it brightly lit and well-laid out?

Be critical about what needs improving and look to make one improvement a week.

With two in every three baskets including something from the chiller, now is the right time to get behind the chilled category.

■ What do your customers already buy and how can you encourage them to buy more?

■ Could you offer ready meals, bacon and sausages, fresh meats, pasta, pizza or ham, cheese and deli-style items?

■ Start small and build up, asking for customer feedback along the way.

If you’re not sure you have the right products on your shelves, go back to basics.

■ Work with the planograms provided by Lifestyle Express and focus on Core Range.

By sticking with the Core Range guidance, you’ll be guaranteed to have what customers need and your profits will increase.

Have a think outside the box.

■ Whether you offer something different to

other local stores, such as ice-cold Slush Puppy drinks in the summer or hot soup and bread rolls to take away in the winter, look to do something that no-one else does.

■ Look at your customer base and explore new opportunities. If you have lots of children in the area, could you offer an extended range of penny sweets or pick and mix? Could you make your own samosas, cakes, soups or curry sauces to sell?

While value has its place in convenience, don’t restrict yourself at prime gifting times.

■ For Easter, Valentine’s Day, Mother’s Day, Father’s Day and Christmas, look at more premium options too.

■ The Lifestyle Express promotions offer retailers fantastic value that you can pass on.

If the items have long dates, stock up on them so you can continue to offer brilliant prices long after the promotion has finished.

coming next issue... tips from the top

fancy a cuppa

A little extra something

Business-changing advice from award-winning retailers

Why hot drinks are really big business for convenience retailers

The new store format from Lifestyle Express goes live

Read all about it

Why pet food can be a retailers’ best friend

Spring into spring Are you stocking the right products to make the most of the change in season?

58 retailer matters

RM33_p58-59_Lowdown_v4.indd 2

The latest news and updates from across the industry

Hungry, Fido?

ISSUE 33 2016

22/12/2015 16:06

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