Retailer matters 32

Retailer Matters

Issue

32

November/December 2015 September 2013

The magazine exclusively for Lifestyle Express press retailers

STAND OUT

the wow factor What makes your store special?

It’s party time Our guide to the must-stock spirits this winter

New retailer Khad is providing service with a smile and already his store is a local hit

Plus. . . NEW PRODUCTS Q LATEST INDUSTRY NEWS Q RETAILER PROFILES S

Ex cl fr usi om ve ly

A warm welcome

Welcome…

Retailer Matters is published six times a year by Summersault Communications Ltd on behalf of Landmark Wholesale.

FOR LANDMARK Stuart Johnson FOR SUMMERSAULT Editor Stephenie Shaw Editorial Assistant Emily Craft Sub Editor Kate Feasey Senior Art Editor Emma Bramwell Account Manager Adam Turner Managing Director Simon Chappell TO ADVERTISE Please contact Adam Turner on 07702 368651 or email adam.turner@ summersault. co.uk TO DISCUSS EDITORIAL Please contact Stephenie Shaw on 07921 928464 or email stephenie.shaw@ summersault. co.uk Summersault Communications Ltd, Victoria Court, 8 Dormer Place, Leamington Spa, Warwickshire CV32 5AE Disclaimer: All prices listed are correct at the time of going to press, but may be subject to change.

04 retailer er matters

HELLO AND WELCOME to the latest issue of Retailer Matters. Well, there’s no escaping it… we’re fast approaching the busiest time of year for every retailer – Christmas and New Year. And as we all know, Christmas doesn’t just mean higher sales of turkeys but also alcohol as it’s party season. Getting your spirits range right is essential to really maximise your sales, so check out our guide to the must-stocks for this season on page 18. If you turn to page 37, you can also think about how you’ll create a festive feel for your store this year. Whatever your plans, from playing carols to offering loyal customers a free mince pie, there are plenty more ideas for you to give your store the wow factor.

As always, scattered throughout the magazine you will find some inspirational tips from other retailers.

In this issue, we meet Manjinder and Rajbir, who have made their store a real destination with incredible prices and promotions galore (page 28).

We also meet new retailers Khad and Parveel, and they are making a fantastic first impression and giving their store a real family feel (page 43).

So what are you doing to make your store a success? Are you focusing on prices and promotions, or excelling with over-and-above customer service?

Whatever works for you, share it with us Whate and yyou could find yourself on the cover cover. Get in touch as we’d love to hear your stories.

I wish you all a wonderful Christmas and New Year.

St Stuart Johnson Retail Controller, R Landmark Wholesale L

37

23 get in touch, share your news If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just email

retailermatters@ summersault. co.uk

Contents 43 18

49 cashzone

51 07 Need to know The latest from around the industry

15 ones to watch All you need to know about a stack of exciting new products, including some festive treats, to wow customers

28 store profile Manjinder and Rajbir knew investing in their store would pay off. They also knew they had to offer something different

41 It’s time

to cash in

Here’s your chance to be rewarded – join the brand-new Cash Back Club

15

Why ATMs get the thumbs up from shoppers looking for convenience

51 your guide to. . . … opportunities. Retailer Matters’ guide to helping you make your store stand out from the competition

55 core range listings Essential products for all retailers

62 the lowdown Landmark’s latest promotion for you and what to look forward to in the next issue of Retailer Matters

on the cover Thanks to cover star Khad Hothi, from Hollywood Self-Service Store, Birmingham (p43)

18 that’s the spirit Make the most of festive parties with our guide to stocking and displaying spirits

37 it’s showtime

How getting on-board with calendar events and creating theatre instore boosts sales

43 Store profile

One retailer shows why first impressions count at his brand-new store

ISSUE 32 2015

retailer matters 05

Strapline

Need to know Top of the class

What’s hot …

L LIFESTYLE EXPRESS RETAILER N Nicky Kaur, of Drinks Express Anchor Wines, A Aldridge, is celebrating after being named the U best drinks retailer at the Retail Industry UK’s Awards 2015, held at London’s Grosvenor House Hotel on 24 September.

Nicky’s compact store won unanimous praise from the judges for its range, promotions, pricing and customer service.

“Nicky’s store is a fantastic example of what you can achieve with hard work, des to provide your customers with the right commitment and a real desire products at the right prices,” said Stuart Johnson, Retail Controller, Landmark Wholesale (right). “Nicky has a real flair for customer service and will always go above and beyond to ensure she has what her customers need.”

Two other Lifestyle Express retailers were also recognised. Bay Bashir, of Lifestyle Express Belle Vue Convenience in Middlesbrough, was highly commended in two categories – for Independent Retailer of the Year and Community Retailer of the Year – while Raj Thavapatham of Lifestyle Express Big News in Swansea was shortlisted for Best Newsagent.

Coffeeto-go sales are increasing, with shoppers stating hot drinks as a main reason to favour a store. The biggest opportunity is to add takeaway premium coffee.

offering more than just groceries is the next big thing for convenience retailers.

In some parts of the UK, offering a ‘concierge’ service is the way to attract new customers.

sales of spirits have sky-rocketed, with the category being worth a staggering £3.4bn.

What’s not…

777

poor british weather

new convenience stores opened in the UK this year

this summer has delivered a blow to soft drink sales, with manufacturers reporting a slide in share prices.

Scots shops top the lot RETAILERS IN SCOTLAND are in good company it seems, as new figures have shown there are more shops per head of population in Scotland than in any other part of the UK. The Local Shop Report, just released by Association of Convenience Stores (ACS), showed that there are 5,602

shops in Scotland, which equates to one shop for every 946 people.

The report also revealed that shop owners are among the hardest-working people in the UK, with 25% working more than 70 hours per week and 20% not taking a holiday.

Retailers were also shown to be embracing technology, with growth in contactless payment, click and collect services, and store loyalty cards.

Did you know?

Gin is continuing its climb in popularity, with additional sales in 2015 worth

£24m

consumer worries about sugar are at an all-time high, with more than 80% expressing concern about fizzy drinks.

the british retail consortium is warning that more than 80,000 shops could close by 2017 unless the government makes drastic changes to the existing rates system.

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retailer matters 07

Need to know

Plastic not so fantastic THE NUMBER OF CARRIER BAGS used in Wales has plummeted since the introduction of the 5p charge, says a new report.

The report, by the Welsh Government, showed that carrier bag usage had fallen by 71% in Wales since the charge was introduced in 2011. It also reported that 87% of retailers said it had either had a neutral or positive impact on their business, and 74% % of new e consumers cons n um m g char were we w e in ere n favour the e charge. off the

This success heralds a fresh call for small businesses to be included in England’s levy to reduce confusion for shoppers about where they can expect to be charged for plastic bags.

So what do you need to know?

Right now, there’s no need to act, but be aware that some stores will be introducing the 5p charge, even if they aren’t required to by law.

“Lifestyle Express retailers are currently free to make their own decisions about their stores, including issues such as this,” said Stuart Johnson, Jo ohnsson Retail Controller, Landmark Wholesale. “However, at Lifestyle Express we would recommend that you follow r best b practice, which would be to introduce the charge b but bu u donate the revenue it ra ai raises to a local good cause.

This Thii is what some of our Th retailers re eta a are already doing, with w wi th great success.”

Stock up for Christmas cheers LIFESTYLE EXPRESS RETAILERS are being urged to stock up on own brand Santa Loretta Prosecco after it was named UK’s best sparkling wine at the Wholesale Quality Food and Drink Awards 2015.

The great-value sparkling wine was a hit with judges, who described it as ‘bright and elegant with intense apple notes’.

Perfect for the festive season, Santa Loretta is selling brilliantly and, with a price point of just £7.99 and 20% POR, it’s a huge hit with customers and retailers.

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ISSUE 32 2015

In the

know James Lowman,, Chief Executive at Association of Convenience Stores, talks Sunday trading s I write, government officials are sifting through the thousands of responses they have received to their consultation on changing Sunday trading rules. I’m confident they will find arguments against the proposals from retailers like you, shop workers, families and church groups.

A

Devastating impact In our submission to the government’s consultation on Sunday trading changes, we outlined the devastating impact that the measure will have on local shops. Oxford Economics estimates that removing Sunday trading rules will cost the convenience sector in excess of £870m a year, with job losses running close to 10,000. The argument that this measure will benefit the economy is completely false. People don’t have more money to spend just because shops are open longer, but what will happen is trade will be diverted from small shops to larger stores.

We will keep putting forward the arguments about the damage that devolving Sunday trading hours will cause to local shops, but the most effective voice when talking to MPs is one from their own constituency. At this year’s ACS Heart of the Community conference, we are calling on retailers to descend on KEEP UPE WITH THT parliament and LATES ION make their voices FORMAT IN heard about Sunday ON THE AT N trading to their M CA PAIGyspecial. da un local MP. www.keeps g.uk or

Need to know

Make your sales sweet this Christmas Get your confectionery sales soaring with our at-a-glance guide to touting tasty treats WHEN YOU THINK of W retailing at Christmas, it’s r impossible to ignore the sales i success of chocolates, sweets s a selection packs. and You can’t go wrong by g getting in plenty of sweet

stocking fillers and what better than children’s selection boxes bursting with traditional favourites such as Jelly Tots, Fudge and Chomp bars?

Think carefully about price-marked packs as no one w wants to give a gift with the p price clearly displayed.

H However, price-marking is p perfect to drive up sales of i impulse buys. Multibuy deals a also a clear winner. are If you’re struggling for space, t think about condensing your u usual range to make way for

more festive novelties and limited edition products.

Don’t limit yourself to displaying treats only in the confectionery aisle. Scatter them around the store and utilise dump bins and the area around the till to make it easier for customers to pick something up.

Keep an eye out for any character merchandise, such as Frozen or Inside Out advent calendars and selection boxes, as these will fly off the shelves.

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retailer matters 13

Ones TO watch Our round-up of the products cts you u really don’t want to miss outt on

Plastic fantastic Soft drink favourite Orangina is now available in a striking new 420ml plastic bottle, designed to be more convenient for those looking to quench their thirst on the go. Four-pack RRP £3.99

Winter warmer Heinz has added two more flavours to its Black Label soup range. Cream of Chicken Soup with Delicate Korma Spices and Tuscan Bean Soup with Roasted Garlic & Tomatoes. RRP £1.19

Nuts about Christmas KP Snacks has launched an assortment of festive snacks including festive editions of its popular Nuts Caddy range across three flavours: Jumbo Salted Peanuts, Frosted Honey Roast Peanuts and Dry Roasted Peanuts. RRP £4.29.

There’s also tried-and-tested children’s favourites getting festive makeovers: Pom-Bear Snowmen and Hula Hoops Stars. RRP £2.99

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retailer matters 15

Ones TO watch Taking the biscuit Mondelez International is making the most of its popular Oreo biscuit range and launching two exciting new flavours. Golden Oreo is designed to appeal to non-chocolate-loving shoppers and is a permanent addition, while Oreo Peanut Butter Flavour is a limited edition. The NPD is supported by a £2.1m marketing campaign, so stock up now to meet eet customer demand. RRP £1.08

New look for a classic Pilsner Urquell, the original Pilsner from Plzen, Czech, is now available in new authentic brown bottles, but still brewed in the same way and place since 1842. Drive growth by stocking 12x500ml bottles to cash in on seasonal parties and events. RRP £1.99, 500ml bottle

Cheers!

Soft goes sophisticated Keen to respond to the growing demand for adult soft drinks, Britvic has launched a limited edition flavour for the J2O range. Midnight Forest combines real orange and cherry fruit juices with a hint of chocolate. Backed by a £2m media campaign and the launch of a mobile phone app where shoppers can win prizes, J2O Midnight Forest is likely to be a popular choice in the lead-up to Christmas. RRP £4.39, 4x275ml packs; £9.90, 10x257ml

Icely does it The latest addition to Ben & Jerry’s Save Our Swirled range is guaranteed to delight ice cream fans. With raspberry ice cream, rivers of marshmallow, raspberry-blackberry swirls and chocolatey cone pieces, this la ate offering latest iis a special ed e edition and pa p part of Ben & Je err Jerry’s ca campaign am to inspire ins pi shoppers demand action to d de on clean cle energy. c RRP P £4.99 £

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ISSUE 32 2015

Sweet treats Haribo has sweet treats sorted with its 800g Duo Tub, offering a tantalising taste of sweet and sour in separate compartments. Also available is the Share The Fun Tub, one of the top 10 Christmas sharing products in 2014. The 720g tub contains 24 portion-controlled bags. RRP £9

Especially for Christmas, Shloer Celebration Pink Fizz and White Bubbly have a new shaped bottle, foiled neck and popping cork, designed to replicate sparkling wines and Prosecco. RRP £2.99

Focus on… spirits

spirit

Getting in the

1

With Christmas and the party season creeping closer, it’s the ideal time to refresh your spirit offering and make sure your store is the local port of call for those stocking up

A 3

4

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ISSUE 32 2015

OLD FAVOURITES Despite spirits being a fast-moving category, the UK’s top 10 bestsellers are classics; household names that have been around for years.

Featuring a range of white spirits (vodka, gin, white rum) and dark spirits (Scotch whisky, brandy, dark rum), the top 10 (see right) carried 46% of sales in the spirits category in the 2014 Christmas period, so making sure these are available is key.

Visibility is also important. You’re likely to keep your spirits on shelves behind the counter. Industry experts recommend stocking the shelves by grouping white and dark spirits, placed upright.

Position the premium brands at the top of the shelves going down, as customers’ eyes are naturally drawn to the highest level first.

Customers will then be able to select their chosen product with ease.

*Source: alcoholconcern.org

2

s the famous saying goes, ’tis the season to be jolly. And with the Christmas countdown under way, independent retailers have a great chance to position themselves as the place to go for festive spirits.

Christmas is a key time of year for alcohol sales as families, friends and colleagues get together to celebrate. Total sales of alcohol rise by more than a quarter (28%) from November to December, and Brits spend up to £3.7 billion on alcohol in December, so it’s an essential category to get right*.

We know that spirits are proven to drive high basket spend and, as the fourth highest mission for a convenience shopper, there are plenty of reasons for retailers to examine their fixture. The perfect starting point is the Lifestyle Express Core Range advice, which provides retailers with the key brands, own brand bestsellers and the tried-and-tested winter favourites. Once you know you have the basis of a strong range, boost your sales by tapping into the latest trends and always be mindful of your customers’ tastes and budgets.

5

top tips for your focus on spirits Price-marked packs Invest in price-marked spirits so that customers feel reassured they are paying a fair price.

Master your merchandising

6

Accompany spirits with important extras so shoppers can get everything they need in one place. Gin is classically served with tonic and a slice of lemon or lime, and don’t forget to stock up on ice.

Fresh garnishes are popular with certain drinks and are an essential for home-made cocktails, so have plenty of mint, cucumber, lemon, limes and sugar on your shelves, ideally placed close by.

7

All shapes and sizes 35% of spirits sold in convenience stores were half-size bottles or ‘fractionals’ at 35cl. Offer a range of sizes to satisfy all customers.

Festive flavours Look out for seasonal designs or special editions of drinks, such as Smirnoff Gold Vodka or Southern Comfort Gingerbread Spice to inspire and engage shoppers. Spirits a little out of the ordinary make popular gifts.

Stock up In light of Christmas, many customers will be willing to spend more money than usual to make their celebrations extra-special. Make sure you are their fail-safe store by always having a supply of festive favourites.

UK’s top 10 bestselling spirits 2014 1 2 3 4 5 6 7 8 9 10

Smirnoff The Famous Grouse Gordon’s Gin Glen’s Bell’s Bacardi Russian Standard Jack Daniel’s Baileys Captain Morgan

Source: Nielsen and The Grocer data 2014

For the shoppers who are undecided on which spirits they prefer, it’s important you know the different features. There are a range of different selling points, ranging from price, the ABV, specific flavouring, the distilling process or familiar branding that attracts shoppers, so make sure you and your staff are clued up.

Being knowledgeable about your brands is a great step to upselling, enabling you to confidently guide a customer towards a better product than they have chosen or sell them more than they originally asked for. To build trust, be sure to make customers aware of any spirits on promotion that they may be interested in.

8

9

10

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retailer matters 19

Focus on… spirits

With the onset of the festive season, shoppers will be looking to spirits as a gift item too. James Cragg, Diageo’s Head of Spirits, estimated that sales of spirit gifting packs grew by 31% last Christmas. So try out combo or gift-wrapped packs, where customers have the option of upgrading from a traditional 75cl bottle.

WHO WANTS WHAT? While customers look for lighter, more refreshing drinks in the summer, in winter they look for warmer tones. According to the Waitrose Cellar Festive Favourites poll, Irish cream liqueur Baileys is the UK’s favourite alcoholic Christmas beverage, so make sure to keep plenty of stock.

While tastes change over time, with gin and vodka replacing sherry and brandy in the popularity stakes, remember that niche spirits, such as Pernod and Advocaat, experience a nostalgic revival around Christmas.

Amaretto makes a great base for a mixer or festive cocktail. Cointreau is also popular due to its festive citrusy flavours, while Captain Morgan Spiced Rum is warming and rich in flavour.

With £1 in every £4 spent on spirits at Christmas going to the premium brands it makes sense to focus on those to deliver great returns.

However, don’t neglect own brand alternatives for shoppers on a budget. Prince Consort brandy, gin, vodka and whisky offer great quality and value.

And, with one fifth of all spirit spend in convenience coming from 35cl bottles, it’s important to offer bottles of all sizes.

retailer view...

Nicky kaur, anchor wines, Aldridge The lead-up to Christmas is a fantastic time for spirits sales as customers look to buy gifts or indulge themselves.

My advice would be to ensure you stock the well-known brands that customers love b h price i and d and know they can rely on ffor both quality. With the big names, such as Smirnoff, be sure to offer the new flavour variations that come out.

While it pays to have the big names on your shelves, don’t be afraid to try something new.

I’ve introduced a number of more unusual products, such as Royal Dragon vodka. It’s great to have something new and innovative that isn’t easily available elsewhere.

If you know spirits sell well in your store, branch out a little when it comes to making them look like gifts, with wrapping, cellophane, boxes, bags and ribbon.

I always have at least five of my popular products on promotion, such as Bacardi, Bell’s and Martell. It’s also essential to offer customers a value alternative such as Prince Consort, which sells brilliantly in my store.

Display your premium products on the top shelf where they’ll catch customers’ eyes.

Make sure shelves are clean and dust-free.

My festive bestsellers Courvoisier, Bell’s Whisky, The Famous Grouse, Grey Goose and Bombay Sapphire.

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ISSUE 32 2015

Value vs premium

Best of both worlds While retailers should always offer great value, there is also a place for premium products. Don’t miss m out on sales by solely focusing on price points

A

t Lifestyle Express, retailers are able to offer customers the best of both worlds: branded and own brand, value and premium products. With the exclusive Lifestyle Value range, it has never been easier to offer cost-conscious shoppers everything they need, but be careful not to undersell yourself. By stocking a combination of value and premium ranges, you’ll be satisfying every shopper.

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retailer matters 23

Value vs premium

Cheap air travel This has caused a boom in holidays across the continent. It has nurtured an appreciation of foreign foods and awakened different tastes and preferences.

According to research, we Brits have developed a taste for high-end food, thanks to being more informed about where items we buy come from. It follows that your customers are more inquisitive about how the products on your shelves have ended up there.

WHAT MAKES A PRODUCT OR BRAND PREMIUM? So what counts as premium? Well, premium brands or products are traditionally one step above your most recognisable brand names. Items that are unique, bespoke, hand-crafted, made with organic or ethically sourced ingredients or made locally often carry a higher price tag. These premium brands must deliver their distinctive quality on a consistent basis – whether that’s freshness, packaging, or taste innovation – in order to compel a customer to keep buying. It’s one thing to get someone to treat themselves as a one-off, but it needs to be of sufficient high quality to make them buy it again and again.

IT’S ALL ABOUT YOUR CUSTOMER BASE

when they want to, so they don’t feel the need to go elsewhere.

Robert said: “We’ve introduced products from two local The most essential thing to consider when branching out into high-quality food producers. Cannon Hall Farm provides us with more premium offerings is your customer base. Depending on meats and pies and we use its cooked meat in sandwiches, using your store’s location, ‘premium’ means different things to different people. Think about your customers and the general affluence of the area. Robert Teal, who owns Lifestyle Express Vitesse Q Premium News in Barnsley, carefully considered his products or brands have customer base and recognised that there Celebrityy something was a demand for more high-end products chefs special about instore before adapting his offering. “Many Jamie Oliver and d them, be it ingredients of our customers are solicitors and friends have used or how accountants, whose income is considerably garnered a they’re made higher than the town’s average. Knowing whole new this means I stock more expensive fan base by premium products, which offer higher teaching DIY quality or health benefits,” he said. chefs how to According to Campaign Live Marketing emulate the Magazine: “Now with the emergence of the professionals. foodie generation, premium food is more From ‘five-minute meals’ to extravagant important than ever. People look for cuisine, TV chefs are influencing the heritage rather than a badge of convenience way we eat (and shop), and food as they become more educated about food.” manufacturers and retailers have been Trading up is about offering customers quick to capitalise on this. the opportunity to indulge themselves

24 retailer matters

ISSUE 32 2015

´

Value vs premium

within the wider store management, you can be sure to make a noticeable impact.

Increased media coverage

SUBTLE BUT EFFECTIVE

Popular cookery shows like The Great British Bake Off and magazines devoted to food and ingredients are inspiring and engaging consumers.

bread from Krusty Loaf, a local craft bakery. These have been a great success, not just earning us profit but giving us a great point of difference. We’re now attracting customers who want something a little more premium.”

If you are looking to raise awareness of your premium products, a great way of doing this is by offering samples.

Encourage your supplier to spend time instore speaking to customers. Not only will it attract attention from passers-by, but will reflect your investment in the local community and your commitment to providing a wide range of products.

REINFORCING PERCEPTION OF QUALITY

Subtle changes can be just as effective. Why not try introducing a few organic lines alongside staple products? Research commissioned by the Organic Trade Board has revealed that 42% of 2,000 consumers surveyed said they were happy to pay more for better food. Half of those surveyed said they would consider buying more organic food and drink if it were available.

Robert launched his premium offering with variations of his bestselling products before expanding the range. “Soft drinks is the most popular category in my store, so I stock a range of premium soft drinks, such as San Pellegrino and Fentimans, which always sell fast.”

Q To explore further options of how you can get on-board with a more premium offering, speak to your Business Development Manager.

Q It’s still important that retailers focus on providing great value to cater for all customer needs

To draw attention to his new premium range, Robert made small tweaks to the appearance of his store and now the items are flying off the shelves.

“By reinforcing the perception of quality around the shop, we managed to attract new customers. We have wooden flooring, generously wide aisles and use high-spec display equipment to help establish our reputation,” he confirmed.

It’s important to distinguish your premium products from your standard range, not only so that customers know there will be a difference in price, but so they associate different parts of the store with their favourite products. By accounting for the premium range

five-point plan to introducing premium products

1

Beat the competition Don’t give customers a reason to shop elsewhere. By offering budget and up-market goods you can open up your customer base.

2

Take stock Factor in your store’s location and the income of

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customers when considering what items would go down well.

3

Stick to strengths What are your bestselling products? Try branching out to more premium brands of your most popular items initially to see how your customers respond.

4

Shout about it Offer samples of new premium products to raise awareness of your offering.

5

Make the most of your network Get local butchers and farmers on-board. Your local community will respond well to local produce.

Store CV Name

Lifestyle Express Parkhill Convenience Store

Time with Lifestyle Express Features

Three months National Lottery, PayPoint, parcel collection service, ATM, food-to-go, dry-cleaning, newsagency

Nearest competition

Four convenience stores all within walking distance, including another Lifestyle Express store

Trading times 7am-10pm Mon-Sat, 8am-10pm Sun

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Store profile

“You need to give customers a reason to shop with you, and our new-look store and fantastic prices do just that” When it came to investing in their store, Manjinder and Rajbir knew it would pay off and with a brand-new look and bottles of bubbly on the shelves, the future is looking bright

W

ith four other convenience stores within walking distance, all competing for business, retailer Manjinder Singh knows his success depends on offering something a little different. So when you first walk into Manjinder’s Lifestyle Express store in Wednesbury, which he runs with his wife Rajbir, it’s clear that this isn’t your average convenience store. Yes, there are the staples such as newspapers, fresh milk, bread and confectionery, but this newly refurbished store has plenty more to offer.

Behind the counter, customers are spoilt for choice, with all the leading spirit brands gleaming alongside bottles of Bollinger and Veuve Clicquot. With a price tag of £85, Bollinger is a surprisingly popular choice, proof that Manjinder knows his customer base well. ´

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retailer matters 29

Store profile

“Customers already recognise price-marks as great value and if I can make those products even cheaper, they’re delighted and will come back to the store again and again. It’s worth dipping into our own profit”

“With so many other stores nearby, I knew we had to offer something a little different,” he said. “I wanted to offer more high-end products and to do that, obviously, the store had to look more upmarket. So this summer I invested £100,000 in a whole-store refurbishment and now it looks fantastic.”

HAVING AN EYE FOR DETAIL And the customers are thrilled too. Since the store opened this summer, sales are going from strength to strength. Clearly someone with an eye for detail, Manjinder oversaw the refit himself, and every decision was carefully considered to ensure the best possible result. And the immaculate store is testament to that. Inside, the aisles are wide so that customers can navigate the store easily, even with wheelchairs or pushchairs. The lighting means the store is bright, light and inviting, and even the signs outside are lit up three ways, ensuring they can’t be missed at night.

While Manjinder had a premium feel in mind for the store, he’s also mindful of offering the best value he can. “While we wanted our store to look and feel different to the local competition, we also need to be competitive with our pricing to ensure we still attract the locals, schoolkids and passing trade. Where I can, I want to be the cheapest in the area, as money talks.”

By constantly checking his wholesalers’ shelves for promotions and special offers, Manjinder is doing just that. He plans ahead and stocks up on cases and cases of tried-and-tested favourites so that

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he can offer the best possible deals to his customers at all times.

“So many of my products are price-marked and I like to undercut those prices,” he said. “Customers already recognise price-marks as great value, and if I can make those products even cheaper, they’re delighted and will come back to the store again and again. It’s worth dipping into our own profit to ensure customers receive great value.”

´

Store profile

“Locally, convenience stores are offering wines at three bottles for £10, so I sell at £9.49. It saves customers 50p, and that saving adds up”

Some great examples of this are Carling pint four-packs, which have a price-mark of £5.49, but Manjinder sells two packs for £7, saving the customer close to £4, while a four-pack of Stella Artois is price-marked at £5.49, but Manjinder’s price is just £3.99.

His chiller is bursting with deals and nearly all the big names are on offer, providing customers with significant ant savings on beers and wines.

“Locally, conveniencee stores are offering wines at three bottles for or £10, so I sell at £9.49. It saves customers rs 50p and that saving adds up, so they come back and buy more, which is great,” hee said.

THE MAGIC PRICE CE POINT And it’s not just about savings, avings, but also about everyday competitive titive pricing.

“For me, £1 is the magic agic price point,” he said, pointingg to a number of products on his shelves. “These days, £11 isn’t hing a lot to spend on something and by offering various products at that price, customers are likely to pick them up on impulse.”

With such an eye on value, it’s no surprise that own brand rand is a big hit instore, with Lifestyle estyle groceries now outsellingg some of the bigger known names. es. “The

Lifestyle cordial is a huge hug hit and at 59p, it’s considerably cheaper than the brands and offers great value. Customers also love the baby wipes and other daily essentials.” kitchen roll, the b

INTRODUCING NEW RANGES INT The rrefurbishment has provided Manjinder with more space and the and Rajbir R opportunity to introduce new ranges. “We’ve opport introduced fresh fruit and vegetables, which are introdu taking a while to take-off,” said Rajbir. “Grapes, mushrooms, onions and peppers are selling, but mushroom are quite slow, so I’ve added a sign outside other items ar

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retailer matters 33

´

Strapline

manjinder’s top tips... keep your store standards high Customers like to see that you make an effort, so stay on top of the cleaning and tidying.

don’t take your eye off the ball

WOULD YOU LIKE YOUR STORE TO BE FEATURED?

Not for a moment. It definitely pays to stay in control of everything. When it’s your store, you know how you want things to be done.

Let us know. Get in touch. retailermatters@ summersault.co.uk

Run your own promotions alongside lifestyle ones

about the big sacks of potatoes and I think they’ll start selling soon.”

“We’ve also added an extended frozen section. We previously had a chest freezer and the new upright frozen section has really boosted sales. Almost everything is price-marked, and the sales are going well.”

With local schools right on their doorstep, confectionery is a big seller, so Manjinder and Rajbir have dedicated almost five metres of shelving to stocking the big brands that they know will sell well.

THE BENEFITS OF EXPERTISE “The advice we had from Lifestyle when it came to how we stocked the shop has been invaluable,” said Manjinder. “The advice on Core Range, bestsellers and where things are placed has been spot on, and we’re definitely reaping the rewards of that expertise now. And customers are delighted with what we’re offering.”

So what now for Manjinder and Rajbir?

“Well, I’m always learning from my customers,” Manjinder admitted. “If you don’t ask questions, ask for feedback, you’ll never learn and won’t be able to move on.

Customers are essential to your business, so ask what they want or what they’re buying elsewhere and learn from it. For now, I’m looking to develop the store as much as I can by assessing what does and doesn’t work, and will keep learning.”

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ISSUE 32 2015

Q Bold signage outside the store is a great way to shout about what you stock

Manjinder’s bestseller basket

Let your customers associate you and your store with fantastic value and they’ll keep coming back.

Creating theatre

Getting on-board with calendar events is a guaranteed way to boost sales. Make sure you are the go-to destination for the festive essentials by dressing your store for the occasion

showE time!

It’s

very store has a look and feel that goes beyond the fascia and the branding. But creating the right first impression is an important step to making the appeal of your store more visual and attracting potential custom. What better way to bring your offering to life than with eye-catching displays and creative POS? From theme music to inventive decorations, we have looked at ways you can make your store a showstopper this season.

WINDOW SHOPPING As always, the key focal point for your store is your front window or entrance. Customers shouldn’t need to enter your store to find out about the great things you offer, so utilise this space to show off your best offers and promotions.

For many shoppers the holiday season is a time for indulgence and spending more money than usual, so be sure to highlight your premium products as well as the great value items.

Thanks to Landmark’s hard work, as a Lifestyle Express retailer you have a range of bespoke promotional material at your disposal, so be sure to put it to good use to draw customers in to your store.

´ ISSUE 32 2015

retailer matters 37

Creating theatre

As well as POS, investing in colourful decorations will inform the local community you’re on hand with all the must-have products for the big occasions. Decorations don’t have to break the bank, yet can make a big impression, especially with your youngest customers.

If you are feeling creative, simple paper chains are a great way of signposting seasonal offerings. Even grouping together items to fit the occasion’s colour scheme is a low-budget way of getting in the spirit.

An orange-themed display featuring items such as pumpkins, baked beans, Fanta, cheese-flavoured crisps and apricot jam tarts can provide Halloween inspiration and engage your customers.

When it comes to the Christmas and New Year period, try decorations rations that will last without going stale. Creating frosted windows or hanging snowflakes won’t lose relevance once Christmas is over.

TURN UP THE VOLUME Don’t limit yourself to dressing your store. Festive or seasonal music can create a great atmosphere and even encourage your shoppers to spend more money. Research shows that more than half of customers spent more time in a shop that played music and 72% of customers said a shop playing music is more inviting than one without, so consider turning up the volume to drown out the competition.

GET INTERACTIVE

DATES FOR YOUR CALENDAR Q 5 November Bonfire night Q 8 November Remembrance Day Q 11 November Armistice Day Q 24 December Christmas Eve Q 25 December Christmas Day Q 26 December Boxing Day Q 31 December New Year’s Eve Q 1 January New Year’s Day

38 retailer matters

Take inspiration from your surroundings and from your customers. If you’re positioned near a school or in an area with young families, engage with them to show that you value their custom. How about launching a colouring competition for youngsters?

Offer a seasonal-themed prize for the best entry, or even better, a voucher to spend instore to boost your sales. Keep design templates at the tills to fit with the upcoming occasion and offer them out to parents shopping with their children.

This creative concept will go

down a treat and by displaying all entries in your window, you are bound to create a feel-good

that’s the spirit Get your staff in on the act too.

Encourage the festive spirit by holding a fancy dress competition, such as the best Christmas jumper – not only will this ma ak your staff make feel in the festive fe mood, it’s bound to

ISSUE 32 2015

factor for your customers and boost your reputation within the community.

bring a smile to any customer’s face.

If you are feeling shy or have a small number of colleagues, an alternative could be introducing a seasonal sampling stand in a busy point of your store.

For Christmas, bite-size offerings of mince pies could encourage customers to pick up winter treats, or try promoting chocolate products by letting customers try them out.

Source: PPL & PRS

DRESS TO IMPRESS DRES

cash in It’s time to

Be rewarded for stocking the bestsellers and supporting the latest promotions with the all-new Cash Back Club

F

or 2016, there is a brand-new way to Back Club member for the whole of 2016, earn Cash Back just for stocking the we’ll say thanks by sending you an extra bestselling products linked to £50 bonus Cash Back voucher to spend Lifestyle Express’s 12 branded and on anything in depot. own brand promotions.

So, how does it work? There are six simple The new Cash Back Club is full of steps to cash in on Cash Back Club. improvements for retailers. For a start, there’s now no need to take a photo of your To begin, you sign an agreement display and there’s no more waiting around with your supplying Landmark for vouchers to arrive. Instead, by signing Wholesale member depot. up to the Cash Back Club, you agree to accept a case of each of the Top 12 You agree to accept an allocation bestselling products for each promotion, of one case of each of the Top and, as a reward, you’ll automatically 12 products for each of the receive your Cash Back voucher in the first promotions listed below (there are four week of the promotion. And, best of all, Lifestyle/Landmark own brand promotions, rather than 12 individual discount and eight branded promotions). vouchers, you will receive one voucher for at least £30 to spend on anything from your supplying Landmark Wholesale depot.

And that’s not all. As an added 4 Jan-23 Jan Lifestyle Value (own brand) bonus, if you remain a Cash

1 2

3 4

To catch your customers’ attention and really drive up your sales, create a dedicated off-shelf display using the provided POS. If, however, you’re struggling for space, look at ways to display the shelf cards where the products are normally stocked.

5

We’ll send you your Cash Back voucher through the post during the first week of the promotion.

The voucher will be for one single amount to spend on any goods at your supplying Landmark Wholesale depot.

2016 promotions 25 Jan-13 Feb

£Attack

7 March-26 March

Britain’s Favourites

18 April-7 May

Energy drinks

9 May-28 May

Cider (own brand)

30 May-18 June

The Match Euro 2016

20 June-9 July

Soft drinks (own brand)

11 July-30 July

BBQ

1 Aug-20 Aug

Festivals

22 Aug-10 Sept

Vintners Collection (own brand)

12 Sept-1 Oct

Big Night In

14 Nov-31 Dec

Christmas

We’ll send you a POS pack through the post for the start of each promotion.

6

If you take part in all 12 promotions as shown left, we’ll reward you with a £50 loyalty bonus with your Christmas 2016 voucher.

so what are you Waiting for?

To find out more about the Cash Back Club, get in touch with your supplying Landmark Wholesale contact today.

ISSUE 32 2015

retailer matters 41

Store profile

STORE PROFILE

A warm welcome guaranteed Khad Hothi took over Hollywood Self-Service Store four months ago and since his conversion to Lifestyle Express, he’s made a big impression ´

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retailer matters 43

Store profile

Store CV Name of store Lifestyle Express Hollywood Self-Service

Time with Lifestyle Express Features

Competition

Four months Lottery, photocopier, newsagency, PayPoint Sainsbury’s supermarket close by, no nearby direct competition from convenience stores

Trading times 6am-8pm Mon-Fri, 7am-8pm Sat, 7am-2pm Sun

W

hen you walk into Khad Hothi’s brand-new Lifestyle Express store in Hollywood, Birmingham, you can’t fail to notice the warm welcome. Whether it’s Khad’s beaming smile from behind the counter, a cheery wave from his wife Parveel or a greeting from his proud parents, Cindy and Paul, when they pop in to see their son, it’s clear this is a store run with customer satisfaction as its number-one priority.

The eye-catching store, located on a busy main road in a quiet residential area, was only converted to a Lifestyle Express store four months ago, but already Khad is reaping the benefits. What was a dark, tired shop is now a thriving convenience store with an already-loyal customer base, plus new customers popping in every day.

As the store had previously been run by the same couple for nearly 40 years, it was in need of attention, but Khad and Parveel were able

to spot its potential immediately. “The location was perfect and even though it desperately needed modernising, I could instantly see how I could take the store to the next level,” Khad enthused.

Once he’d taken the store on, Khad set about ringing in the changes. First to go was the ceiling, which had been drab and dull, making the store feel darker and smaller than it actually was. “I was amazed at the difference the new ceiling and bright lighting made,” said Khad. “It instantly gave the store a much-needed lift.”

A SIMPLE DECISION Before making a start on the rest of the store, it was clear Khad needed to decide whether to join a symbol group. He and Parveel considered a number of options, but for them, the decision was an easy one to make. “The Lifestyle Express branding immediately stood out to me,” said Parveel. “The blue, white and green was so fresh and so professional, I thought it looked fantastic and had really strong kerb appeal.”

Khad added: “The regular promotions and special offers were also really appealing and I liked how Lifestyle Express felt like it was up and coming, and I wanted to be part of that. I knew promotions would be a strong part of my offer to customers and Lifestyle Express seemed to do it better than anyone else.”

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ISSUE 32 2015

Khad’s bestseller basket ba

Once the decision was made, Khad acted quickly, refurbishing the rest of the store with new chillers, shelving, counter and signage.

Although he had some great ideas, Khad called in the experts when it came to merchandising and layout. “I wanted to make the most of the space we had available,” said Khad. “The Lifestyle Express team were excellent, especially Retail Development Manager Matthew Wakelam, who was a pleasure to deal with.”

And Khad’s parents were quick to agree. “It could have been a stressful process, carrying out such big changes in a short space of time,” said Cindy. “But we knew they were in the safest hands.”

INSTANT CUSTOMER SATISFACTION Within just 10 days, the new-look store was complete and it’s been a huge hit with customers. During Retailer Matters’ visit, several stopped to comment on how fantastic the store looks.

“The difference it’s made is incredible,” said one regular. “Shopping here is now a real pleasure.”

Cindy said: “One customer had been on holiday and when he returned, the work was completed. He was so impressed with the change, he went to get his wife so she could come and see it too!”

The store’s range of products has doubled, plus Khad has introduced the Lifestyle own brand range, which is starting to sell

Although he had some great ideas, Khad called in the experts when it came to merchandising and layout.

“The Lifestyle Express team were excellent”

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retailer matters 45

Strapline

khad’s top tips...

The right support The right support is essential for success. I’m so lucky that I have the support of my wife, my family, my customers and Lifestyle Express.

It definitely pays to have something different to encourage shoppers to come to your store rather than the competition. We have a photocopier instore and this attracts a lot of people who need to copy paperwork and, of course, while they’re instore, they get tempted by the offers and the great prices.

well. Khad has taken advantage of the Lifestyle Core Range to ensure he has the products that his customers need.

“I know the success of a convenience store is all about providing the daily essentials that people need, and I’m confident that this is what the store now provides,” he said.

enlist the experts When it comes to merchandising and store layout, talk to the people with the experience to get the job done right. I knew the Lifestyle Express team would know better than me what I should include and by letting them do their job, my customers and I benefit.

HOME-MADE SPECIALS The sales figures are definitely showing this to be true. Whereas many customers would have previously used the store for their daily newspaper, cigarettes or milk, they’re now adding additional items to their basket, something Khad is looking to further improve on with great promotions and offers.

And while the store looks completely different, there are some things that have remained the same. Ash, who’d owned and run the store for so long, now works a few hours a day in the store, which provides Khad with an extra pair of hands and some invaluable retail insight. “As Ash lives upstairs, it’s reassuring to know that he’s on hand whenever we’re not,” said Parveel.

To their customers’ delight, every Friday, Cindy also brings in home-made samosas, which sell out almost immediately. “Some don’t make it home, they’re finished by the time the customers get to the door,” she laughed. “They then come back for another!”

For Khad, retailing hadn’t always been his master plan, but with a background in banking and the air force, it’s clear he was always up for a challenge. As the youngest person in the UK to run a Subway franchise at just 21, he knew he could turn his hand to more general retailing. “When I spotted the store, everything fell into place and a few months later, here I am,” he said It may not have been his original plan, but it’s obvious Khad’s a natural retailer. “He’s already building up fantastic relationships with customers,” said Parveel. “If I’m serving rather than him, I’m inundated with people asking where he is and if he’s alright.”

And Khad’s dreaming big, already with plans for a chain of Lifestyle Express stores in the local area. With his eye for detail and the support of his wife, family and customers, it’s likely to be only a matter of time. Watch this space…

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ISSUE 32 2015

Every Friday, Cindy also brings in home-made samosas, which sell out almost immediately.

Some don’t make it home, they’re finished by the time the customers get to the door

ISSUE XX 2015

retailer matters XX

Advertorial

Cash in on convenience In our fast-paced life, in-store ATMs get the thumbs up from shoppers looking for convenience when they visit their local store

C

by 14%. Overall, b ll it has h had h da ash is the lifeblood very good impact on business.” of the economy.

Independent research “I believe in the shows that cash is the one-stop shop, OFFERING MORE m most popular and convenient The data from the Value of Cash so we offer p payment method in local shops, report shows how, in an our customers increasingly time-poor society, w where 90% of payments are m made in cash. everything they consumers want to achieve more The Value of Cash report, than ever when they visit their need: a p published by Cardtronics UK, local shop. Mr Javid has noticed free-to-use o operator of Cashzone-branded this trend and has adapted his A ATMs, and independent market business model accordingly: “I ATM, re research company Populus, believe in the one-stop shop, so CollectPlus, d demonstrates that by offering we offer customers everything newsagent and they need: a free-to-use ATM, ccustomers access to cash at the sa same time as purchasing their CollectPlus, newsagent and the the National ggroceries or paying a bill, National Lottery – everything!

Lottery retailers are more likely to re I think the customers appreciate – everything!” being able to do all these things eencourage return visits and aadditional spend. So much so in one location and it is a great that 47% of shoppers wouldn’t th boost to my business.” ccome back if the cash point was Cash access is a central part of removed or broken – equating to a loss of, re this customer experience, and so the benefits on average, £11.49 per customer who o of Mr Javid’s Cashzone ATM became wouldn’t return. w apparent shortly after the machine went live: “My customers have reacted positively. So many people use our ATM, Cashzone is DRIVE UP FOOTFALL D quick to fill it because when it runs out, Mr Javid, who last year opened a M our sales drop dramatically.” cconvenience store in Paisley, explained how Cashzone is the trusted partner of retailers his Cashzone ATM drives customer loyalty, h footfall and in-store spend every day: “I have across the UK to fit, fill and fix cash fo machines. Cashzone’s ATMs help retailers noticed a big change since we installed the n maximise their revenue and unlock further ATM. Customer footfall has gone up by A 115%, while in-store spend has also increased growth opportunities.

ISSUE 32 2015

retailer matters 49

Your guide to…

OFFER

Seizing opportunities As the fortunes of independent convenience stores rise, there’s never been a better time to think about your competition and how you and your store can stand out

T

he future looks bright for independent retailers, with an 110% increase in independent stores in the UK over the past five years. A recent study* shows that a third of customers prefer to shop with local retailers over large, impersonal stores, so Retailer Matters has some great suggestions to stay on top of your game and on top of the competition.

*from Vouchercloud.com

MAKE SHOPPING SIMPLE As a Lifestyle Express retailer, you will already have a great range for your customer’s convenience, from chilled pre-prepared food to staple cupboard fillers.

As more and more busy shoppers buy food-to-go and food-for-later in the same place, try grouping together complementary products to attract customers choosing a meal in a rush.

Place sandwiches alongside a range of traditional lunch items, such as fruit, crisps, chocolate bars and snack-size yoghurts, so that a customer can find everything they need in one place. Use POS to attract customers’ attention to meal-for-tonight items, highlighting fresh protein such as poultry, meat or vegetarian alternatives alongside carbohydrates such as potatoes, pasta and noodles. Don’t forget vegetables and sauces as the perfect accompaniment

35%

of the nation is shunning the big shop in favour of topping up several times a week. This is a great way to boost sales and stand out for traditional meat and veg. With 35% of the nation shunning the big shop in favour of topping up several times a week, this is a great way to boost sales and stand out.

THINK OUTSIDE THE BOX Engage the community you live in. Getting involved, by sponsoring a local football team, art exhibition or business project, is a great way to boost brand awareness and build customer loyalty. On another level, being involved in a charitable organisation will encourage others involved to shop with you. While return on investment may not

ISSUE 32 2015

´ retailer matters 51

food-to-go

Your guide to…

with a trip to the shops. A huge 97% of all Post Office outlets are now sub Post Offices, run by private business. Other options to consider are providing an ATM machine, PayPoint facilities and hot food or drinks-to-go.

PERSONALISE YOUR SERVICE

97%

of all Post Office outlets are now sub Post Offices, run by private business

always translate directly into pounds, it’ll provide a feel-good factor and great publicity for your store.

NECESSITY AS WELL AS PREFERENCE What other ways can you make your store an essential visit for your local community rather than a preferred option?

Many retailers have introduced additional services that go beyond food purchases to support customers and enable them to run errands all under one roof. One great example of this is by setting up a Post Office franchise within your store. With the numbers of Post Offices rapidly decreasing on our high streets, many retailers have brought new life to this vital service by integrating post, collection, distribution services, banking and payment of benefits

As you become more established, you will accrue regular customers and be able to identify their shopping habits. Spend time taking stock of who your customers are: students; new mothers; retired or working professionals? A retailer on a main road may attract commuters or those from nearby offices, so think about what they might need, such as dry-cleaning or a parcel collection/ HOW DO YOU drop-off service. By tuning in to the AND YOUR demands of your customers, you’ll STORE STAND drive footfall and loyalty and they OUT FROM will no doubt embrace the extra THE REST? convenience you provide.

Let us know. Get in touch. retailermatters@ summersault.co.uk

five top tips to winning over customers

1

Adding up The easier a retailer makes the purchase-decision journey, the happier a customer.

Position items so that customers can make side-by-side comparisons of different brands. Unbiased information builds trust with the customer.

2

Aiding navigation Make sure it’s easy to walk around, identify

52 retailer matters

ISSUE 32 2015

products and pay in your store. Make shopping a pleasure.

3

Building trust Make sure your staff all know their stuff. Whether it’s prices, range, or product information, alternatives or promotions, your staff are the face of your store and should be able to confidently answer any questions that customers may have.

4

Keep it simple Everyone prefers things that are easy to understand.

Make your purchase price and product details simple.

5

Make it personal Providing the personal touch is a great way to keep customers happy. Good service makes people buy, a personalised service brings people back.

CORE RANGE Your guide to the bestselling brand and own brand products ITEM

SIZE

SOFT DRINKS – CHILLED Boost Boost Buxton Capri Sun Orange Cherry Coke Cherry Coke Coca Cola Coca Cola Diet Coke Diet Coke Diet Pepsi Dr Pepper Dr Pepper Fanta Fruit Twist Fanta Orange Fanta Orange Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Highland Spring Still Irn Bru Juicy Drench Orange & Passionfruit Lipton Ice Tea Peach Lucozade Caribbean Crush Lucozade Cloudy Lemonade Lucozade Orange Lucozade Original Lucozade Pink Lemonade Lucozade Sport Orange Lucozade Sport Raspberry Monster Monster Ripper Oasis Citrus Punch Oasis Summer Fruits Pepsi Pepsi Max Pepsi Max Pepsi Max Cherry Powerade Berry & Tropical Red Bull Red Bull Red Bull Red Bull Sugar Free Relentless Ribena Blackcurrant Ribena Blackcurrant Ribena Strawberry Rockstar Punched Guava Rockstar Sours Bubbleburst Rockstar Xdurance Blueberry Sprite Vimto Still Volvic Volvic Sportscap Volvic Touch of Fruit Lemon & Lime Volvic Touch of Fruit Strawberry *Barrs Bubblegum *Barrs Cola *Barrs Cola *Barrs Cream Soda *Barrs Limeade *Highland Spring Still *Irn Bru *Irn Bru *Irn Bru Sugar Free *Irn Bru Sugar Free *Irn Bru Wee Bru *Macb Peach *Macb Strawberry & Lime *Rockstar Juiced *Rockstar Xdurance Orange

250ml 500ml 750ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 600ml 500ml 330ml 500ml 500ml 330ml 275ml 275ml 500ml 500ml 440ml 500ml 380ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 600ml 330ml 600ml 500ml 473ml 355ml 250ml 250ml 500ml 500ml 288ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 500ml 330ml 500ml 500ml 750ml 330ml 750ml 500ml 330ml 250ml 500ml 500ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Lifestyle Apple Juice Lifestyle Orange Juice LSV Energy LSV Energy (Can) LSV Energy (PET) LSV Glucose Cherry LSV Glucose Orange

200ml 200ml 250ml 500ml 500ml 380ml 380ml

One of the Must Stock Own Brand Range *Scotland only

ITEM

SIZE

ITEM

SIZE

LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue) LSV Sugar Free

500ml 500ml 500ml 250ml

Pringles Original Pringles Original Pringles Sour Cream & Onion Pringles Sour Cream & Onion Pringles Texas BBQ Quavers Quavers Sensations Thai Sweet Chilli Space Raiders Pickled Onion Transform-a-Snack BBQ Walkers Cheese & Onion Walkers Cheese & Onion Walkers Classic Variety Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Snaps Tomato Wotsits Wotsits *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion *Nik Naks Nice ‘n’ Spicy *Walkers Pickled Onion

40g 190g 40g 190g 190g Sharing Std Sharing Std Std Sharing Std 6pk Std Std Std Std Sharing Std Std Std Std Std

SOFT DRINKS – AMBIENT Boost Coca Cola Diet Coke Diet Pepsi Dr Pepper Fanta Orange Highland Spring Sparkling Highland Spring Still Irn Bru Lucozade Energy Orange Lucozade Energy Original Pepsi Pepsi Max Red Bull Ribena Blackcurrant Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Rubicon Mango Schweppes Indian Tonic Water Schweppes Lemonade Vimto Cordial Vimto Fizzy Volvic Volvic Touch of Fruit Strawberry *Irn Bru Sugar Free

1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1.5ltr 1.5ltr 2ltr 1ltr 1ltr 2ltr 2ltr 4pk 600ml 1ltr 1ltr 1ltr 1ltr 2ltr 725ml 2ltr 1.5ltr 1.5ltr 2ltr

SOFT DRINKS – LIFESTYLE RANGE Lifestyle Apple Juice Lifestyle Cranberry Juice Lifestyle Orange Juice Lifestyle Soda Water LSV Energy

1ltr 1ltr 1ltr 1ltr 1ltr

BISCUITS Cadbury Milk Chocolate Fingers Fox’s Melts Viennese Chocolate Jacobs Cream Crackers Jammie Dodgers Maryland Choc Chip Cookies MCV Digestive MCV Ginger Nuts MCV Hob Nobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Rich Tea Nestle Blue Riband Nestle Kit Kat Oreo Vanilla Roll *Tunnocks Caramel Wafer *Tunnocks Teacakes

125g 150g 200g 150g 150g 300g 250g 300g 150g 300g 300g 200g 5pk 5pk 154g 4pk 6pk

BISCUITS – LIFESTYLE RANGE Lifestyle Custard Creams

300g

CRISPS & SNACKS Burtons Fish ‘n’ Chips Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Tangy Cheese Doritos Tangy Cheese Frazzles Bacon Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoys Cheddar & Onion McCoys Flamegrilled Steak McCoys Flamegrilled Steak McCoys Salt & Vinegar McVities Mini Cheddars McVities Mini Cheddars Monster Munch Beef Monster Munch Pickled Onion

Std Sharing Std Sharing Sharing Std Std Sharing 80g 90g Std Sharing Std Std Sharing Std Sharing Std

SWEET SNACKS Belvita Breakfast Milk & Cereal Biscuits Kelloggs Coco Pops Bar Kelloggs Nutri-grain Strawberry Kelloggs Rice Krispies Squares Mallow Kelloggs Rice Krispies Squares Totally Chocolately KP Milk Chocolate Dips Nutella & Go Oreo Snack Pack

50g 20g 37g 28g 36g 32g 48g 66g

CONFECTIONERY – GIFTING Celebrations Ferrero Rocher Milk Tray Quality Street Roses

Carton T16 Box Carton Carton

CONFECTIONERY – SHARING Aero Bubbles Mint Aero Mint Bassetts Jelly Babies Cadbury Eclairs Cadbury Giant Buttons CDM Caramel CDM Dairy Milk CDM Fruit & Nut CDM Wholenut Galaxy Galaxy Caramel Galaxy Minstrels Haribo Starmix Haribo Supermix Haribo Tangfastics M&M’s Peanut Maltesers Maoam Pinballs Maynards Wine Gums Milky Bar Revels Rowntrees Fruit Pastilles Skittles

Pouch Large Bar Large Bag Large Bag Pouch Large Bar Large Bar Large Bar Large Bar Large Bar Large Bar Pouch Large Bag Large Bag Large Bag Pouch Pouch Large Bag Large Bag Large Bar Pouch Large Bag Pouch

CONFECTIONERY – CHOCOLATE Aero Mint Boost Bounty Bounty Dark Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk CDM Fruit & Nut Crunchie Daim Double Decker Ferrero Rocher

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Std St Std Std Std Std Std Std Std Std Std Std T3

retailer matters 55

´

Core Range

ITEM

SIZE

CONFECTIONERY – CHOCOLATE CONT. . .

Flake Frys Turkish Delight Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Kinder Bueno Kinder Bueno White Kinder Snack Bar Kinder Surprise Kit Kat 4 Finger Kit Kat Chunky Kit Kat Peanut Chunky Lion Bar M&M’s Peanut Malteser Teasers Maltesers Mars Mars Milky Bar Buttons Milkyway Milkyway Stars Munchies Nestle Milky Bar Picnic Rolo Smarties Snickers Snickers Starbar Toffee Crisp Twirl Twix Twix Wispa Wispa Gold Yorkie Yorkie Raisin & Biscuit

Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Xtra Std Std Std Std Std

CONFECTIONERY – SUGAR Maynards Wine Gums Rowntrees Fruit Gums Rowntrees Fruit Pastilles Rowntrees Jelly Tots Skittles Starburst

Std Std Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Halls Soothers Blackcurrant Lockets Honey & Lemon Polo Tic Tac Mint Tic Tac Orange & Lime Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Cherry Menthol Airwaves Menthol Eucalyptus Extra Cool Breeze Extra Ice Peppermint Extra Ice Spearmint Extra Peppermint Extra Spearmint Extra Strawberry Extra White Extra White Bubblemint

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Alpen Kelloggs Bran Flakes Kelloggs Coco Pops Kelloggs Cornflakes Kelloggs Crunchy Nut Cornflakes Kelloggs Frosties Kelloggs Rice Krispies Kelloggs Special K Kelloggs Variety Pack Nestle Multi Cheerios Nestle Shredded Wheat Nestle Shreddies Quaker Oats Quaker Oats So Simple Original

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375g 500g 290g 500g 375g 375g 340g 300g 8’s 375g 16’s 500g 500g 12’s

ITEM

SIZE

ITEM

Honey Monster Puffs Weetabix

320g 24’s

GROCERY – SAUCES & CONDIMENTS

GROCERY – HOT BEVERAGES Cadburys Drinking Chocolate Carte Noir Coffee Mate Horlicks Kenco De-Caff (Jar) Kenco Rich Eco (Jar) Kenco Smooth (Jar) Nescafe 3 in 1 Nescafe Azera Nescafe Cappuccino Nescafe Cappuccino Unsweetened Nescafe Gold Blend Nescafe Original Nescafe Original Nesquik Strawberry PG Tips PG Tips Silverspoon Granulated Sugar Tetley De-Caff Tetley Teabags Tetley Teabags Yorkshire Tea *Nambarrie *Scottish Blend

250g 100g 200g 200g 100g 100g 100g 5pk 60g 10’s 10’s 100g 50g 100g 300g 40’s 80’s 1kg 40’s 40’s 80’s 80’s 80’s 80’s

GROCERY – HOT BEVERAGES – LIFESTYLE RANGE Lifestyle Value Sugar

500g

GROCERY – CANNED VEG, MEAT & FISH Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Batchelors Red Kidney Beans Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Macaroni Cheese Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops Hunger Breaks All Day Breakfast Hunger Breaks The Full Monty John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Napolina Chopped Tomatoes Princes 8 Hot Dogs Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes Pink Salmon Princes Red Salmon Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Smash Original Spam Chopped Pork & Ham

300g 300g 400g 410g 475g 340g 198g 415g 415g 400g 400g 400g 400g 400g 395g 395g 125g 120g 400g 400g 75g 75g 340g 200g 213g 213g 160g 160g 176g 200g

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Lifestyle Baked Beans Lifestyle Chopped Tomatoes Lifestyle Garden Peas Lifestyle New Potatoes Lifestyle Plum Tomatoes Lifestyle Sliced Carrots Lifestyle Tuna Chunks in Brine

410g 400g 300g 540g 400g 300g 170g

Amoy Dark Soy Sauce Batchelors Pasta ‘N’ Sauce Chicken & Mushroom Batchelors Super Rice Golden Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Baxters Sliced Beetroot Bisto Chicken Gravy Granules Bisto Gravy Granules Branston Original Pickle Chicken Tonight Spanish Chicken Colmans Bramley Apple Sauce Colmans Cheddar Cheese Sauce Mix Colmans Classic Mint Sauce Colmans English Mustard Colmans Parsley Sauce Mix Colmans Sausage Casserole Mix Crisp n Dry Vegetable Oil Dolmio Bolognese Extra Onion & Garlic Dolmio Creamy Tomato Pasta Bake Dolmio Original Bolognese Sauce Haywards Traditional Onions Heinz Salad Cream (New Design) Heinz Tomato Ketchup Hellmanns Mayonnaise Hellmanns Mayonnaise Light HP Original Sauce Knorr Chicken Stock Cubes Lea & Perrins Worcestershire Sauce Napolina Extra Virgin Olive Oil Old El Paso Fajitas Dinner Kit Oxo Cubes - Beef Paxo Sage & Onion Stuffing Pot Noodle Chicken & Mushroom Pot Noodle Curry Sacla Green Basil Pesto Sarsons Malt Vinegar Sharwoods Korma Sauce Sharwoods Tikka Masala Sauce Tilda Basmati Rice Uncle Bens Express Basmati Rice Uncle Bens Express Egg Fried Rice Uncle Bens Express Long Grain Rice Uncle Bens Medium Chilli Sauce Uncle Bens Original Sweet & Sour Sauce

SIZE 150ml 122g 120g 100g 100g 340g 170g 170g 360g 500g 250ml 40g 250ml 100g 20g 40g 1ltr 500g 500g 500g 454g 235g 460g 400g 400g 255g 8’s 150ml 250ml Kit 12’s 85g 90g 90g 190g 250ml 420g 420g 500g 250g 250g 250g 500g 500g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Lifestyle Ground Black Pepper Lifestyle Pasta Quills Lifestyle Salt Lifestyle Spaghetti Lifestyle Sunflower Oil Lifestyle Vegetable Oil

25g 500g 750g 500g 1ltr 1ltr

GROCERY – HOMEBAKE Ambrosia Rice Pudding Ambrosia Devon Custard Angel Delight Strawberry Carnation Evaporated Milk Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartleys Best Raspberry Seedless Jam Hartleys Best Strawberry Jam Hartleys Strawberry Jelly Block Jif Lemon Marmite Yeast Extract McDougalls Plain Flour McDougalls Self Raising Flour Mr Kipling Golden Syrup Sponge Puddings Nutella Robertsons Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

400g 400g 59g 410g 415g 415g 432g 340g 340g 135g 250ml 125g 1.25kg 1.25kg 2 x 95g 400g 454g 340g 227g

GROCERY – SOUP Batchelors Cup a Soup Chicken Batchelors Cup a Soup Tomato Heinz Chicken Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup *Baxters Chicken Broth *Baxters Scotch Broth *Heinz Lentil

4pk 4pk 400g 400g 400g 400g 415g 415g 400g

GROCERY – BABY Cow & Gate Stage 1 Milk Cow & Gate Stage 2 Milk Farleys Original Rusks Huggies Pure Baby Wipes J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo

200ml 200ml 150g 64’s 200ml 200ml 100g 200ml

One of the Must Stock Own Brand Range *Scotland only

´

Core Range

ITEM

SIZE

GROCERY – BABY CONT. . .

Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem

22’s 20’s 16’s 17’s 60g

GROCERY – BABY – LIFESTYLE RANGE Lifestyle Cotton Buds Lifestyle Nappies Size 5

100’s 12’s

ITEM

SIZE

12’s 10’s 16’s 14’s 14’s 10’s 20’s 20’s 20’s

PET CARE – DOG Bakers Complete Beef & Veg Bakers Complete Chicken & Veg Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Original Pedigree Schmackos Beef Winalot Chicken in Jelly Winalot Chicken in Jelly

1.35kg 1.35kg 150g 3’s 2’s 400g 1.2kg 10’s 400g 1.2kg

4 Roll 2 Roll 4 Roll 4 Roll 2 Roll 2 Roll 9’s 80’s 100’s

NON FOOD – PAPER – LIFESTYLE RANGE

PET CARE – DOG – LIFESTYLE VALUE RANGE Lifestyle Value Dog Food Beef

NON FOOD – PAPER Andrex Natural Andrex Natural Andrex Quilts White Andrex White Andrex White Fiesta Kitchen Roll White Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex for Men

1.2kg

Lifestyle Kitchen Roll White Lifestyle Softest Toilet Tissue White Lifestyle Softest Toilet Tissue White

2 Roll 4 Roll 2 Roll

PET CARE – CAT Dreamies Chicken Felix Mono Fish Felix Pouch Fish Selection Felix Pouch Mixed Favourites in Jelly Gourmet Perle Pouch Chicken Kitekat Chicken Sheba Turkey & Chicken Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Complete Chicken Whiskas Fishermans Choice Whiskas Pouch Poultry Whiskas Salmon in Jelly

60g 6pk 12pk 12pk 85g 400g 150g 5ltr 390g 100g 340g 12pk 12pk 390g

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Beechams Powders Calpol Sugar Free Calpol Sugar Free Six Plus Imodium Anti-Diarrhoea Capsules Lemsip Max All in One Lemon Lemsip Max Capsules Nurofen Express Liquid Capsules Nurofen Tablets Piriteze Allergy Tablets Pro Plus Rennie Spearmint Savlon

10’s 16’s 10’s 100ml 100ml 6’s 5’s 8’s 10’s 12’s 7’s 12’s 24’s 30g

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Lifestyle Ibuprofen Blister Pack Lifestyle Paracetamol Tub

16’s 16’s

PERSONAL CARE & MEDICINES – TOILETRIES Balsam Shampoo Raspberry Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Dove Cream Bar Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Listerine Coolmint Mouthwash Lynx Bodyspray Africa Lynx Showergel Africa Radox Showergel Refresh Silvikrin Hairspray Firm Sure APD Active for Men Sure APD Crystal Clear Aqua Compressed

400ml 250ml Single 100ml 100g 5’s 200ml 250ml 250ml 150ml 250ml 250ml 250ml 150ml 75ml

One of the Must Stock Own Brand Range *Scotland only

NON FOOD – PAPER – LIFESTYLE VALUE RANGE Lifestyle Value Kitchen Towel Lifestyle Value Toilet Tissue White

4 Roll 4 Roll

NON FOOD – LAUNDRY Ariel Liquid Ariel Excel Gel Bio Bold 2 in 1 Lavender & Camomile Bold 2 in 1 Lavender & Camomile Liquid Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Go Pods Daz Auto Regular Lenor Spring Awakening Fabric Conditioner Persil Capsules Non Bio Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Liquid Tropical Surf Tropical

1.2ltr 16 Wash 10 Wash 1.2ltr 750ml 750ml 12’s 10 Wash 550ml 10’s 10 Wash 15 Wash 16 Wash 10 Wash

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE Lifestyle Value Auto Washing Powder

780g

NON FOOD – HOUSEHOLD Bloo Acticlean Original Dettol Surface Trigger Domestos Original Bleach Duck Liquid Fresh Fairy Wash Up Lemon Fairy Wash Up Original Febreeze Airspray Cotton Fresh Finish All in 1 Flash Wipes Lemon Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ‘n’ Vac Citrus Blossom

Twin 500ml 750ml 750ml 433ml 433ml 300ml 13’s 40’s 500ml 500ml 500ml 500ml 300ml 500ml 500ml 300ml 500g

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE Lifestyle Clingfilm 350mm Lifestyle Disinfectant Lifestyle Firelighters Lifestyle Heavy Duty Refuse Sacks Lifestyle Kitchen Foil 300mm Lifestyle Press ‘n’ Seal Sandwich Bags Lifestyle Soap Pads Lifestyle Swing Bin Liners Lifestyle Thick Bleach Lifestyle Wash Up Liquid Original

SIZE

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE

PERSONAL CARE & MEDICINES – FEMININE HYGIENE Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Bodyform Ultra Normal with Wings Kotex Maxi Pad Nighttime Tampax Compak Regular Tampax Compak Super Tampax Compak Super Plus

ITEM

25m 1ltr 14’s 10’s 7.5m 50’s 10’s 20’s 750ml 500ml

Lifestyle Value Dishcloths

5’s

CHILLED & FROZEN – CHILLED Cathedral City Mature Cheddar Cheestrings Original Singles Copella English Apple Dairylea Dunkers Jumbo Tubes Elmlea Double Flora Original Fridge Raiders Roast Kraft Philadelphia Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Muller Corner Strawberry Muller Light Strawberry Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Chicken Sandwich Rustlers Quarter Pounder Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

200g 21g 330ml 47g 284ml 500g 60g 200g 250g 120g 100g 150g 175g 25g 213g 454g 150g 190g 850ml 330ml 850ml 330ml 500g 260g 260g 180g 180g 180g 140g 200g 475ml 475ml 75ml

CHILLED & FROZEN – LIFESTYLE RANGE Lifestyle Mature Cheddar White or Coloured Lifestyle Mild Cheddar White or Coloured Lifestyle Pure Orange Juice

200g 200g 500ml

CHILLED & FROZEN – FROZEN Aunt Bessies 12 Yorkshire Puddings Aunt Bessie’s Jam Roly Poly Bernard Matthews 8 Mini Kievs Birds Eye 10 Value Fish Fingers Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye Garden Peas Chicago Town 2 Deep Dish Pepperoni Pizzas Dr Oetker Mozzarella Pizza Freshlink 8 Pork Sausages Kershaws Chicken Dinner Lyons Maid Vanilla Brick McCain Oven Chips Ross Cottage Pie Viennetta Vanilla Wall’s Magnum Classic Young’s Admiral Pie

pack pack pack pack pack pack 480g pack pack pack pack pack 907g pack pack 3 pack pack

TOBACCO – CIGARETTES Carlton SK JPS Blue KS Lambert & Butler KS Lambert & Butler KS Lambert & Butler Blue KS Mayfair KS Mayfair KS Richmond SK Sovereign Blue KS Sovereign Blue SK Sterling Fresh Taste on Demand KS Sterling Fresh Taste on Demand KS Sterling KS Sterling SK Sterling SK Windsor Blue SK

19’s 19’s 20’s 10’s 19’s 19’s 10’s 19’s 19’s 19’s 19’s 10’s 19’s 19’s 10’s 19’s

CIGARETTES – NO3 (OWN BRAND) RANGE No.3 KS No.3 KS No.3 SK

19’s 10’s 19’s

ISSUE 32 2015

retailer matters 59

´

Core Range

ITEM

SIZE

ITEM

SIZE

ITEM

2ltr 1ltr 500ml

WINE – FORTIFIED WINE

10’s

White Storm White Storm White Storm

CIGARETTES – NO3 (OWN BRAND) RANGE CONT. . .

No.3 SK

TOBACCO

WINE – WHITE

Amber Leaf Amber Leaf Amber Leaf Gold Leaf Golden Virginia

12.5g 25g 50g 12.5g 12.5g

BEER Budweiser Bottle Budweiser Can Carling Can Carling Can Carling Pint Can Carlsberg Can Carlsberg Pint Can Carlsberg Export Can Carlsberg Export Bottle Carlsberg Special Brew Can Coors Light Can Corona Bottle Crabbies Alcoholic Ginger Beer Desperados Desperados Fosters Can Fosters Can Fosters Gold Bottle Fosters Pint Can Guinness Draught Can Heineken Can Holsten Pils Can John Smiths Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Old Speckled Hen Peroni Bottle Peroni Bottle Red Stripe Can San Miguel Bottle San Miguel Bottle San Miguel Can San Miguel Fresca Bottle Skol Stella Artois Bottle Stella Artois Bottle Stella Artois Can Stella Artois Can Stella Artois Pint Can Tyskie Can *McEwans Export Can *Miller Genuine Draft Bottle *Tennents Can *Tennents Can *Tennents Pint Can *Tennents Special Ale Can

6pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 6pk 4pk 4pk 4pk 500ml 3pk 650ml 4pk 8pk 6pk 4pk 4pk 4pk 4pk 4pk 4pk 550ml 500ml 660ml 4pk 4pk 660ml 4pk 4pk 6pk 8pk 660ml 6pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 8pk 4pk 4pk

Barefoot Pinot Grigio Black Tower Rivaner Blossom Hill White Brancott Estate Sauvignon Blanc Casillero Del Diablo Sauvignon Blanc Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls White Gallo Pinot Grigio Hardys VR Chardonnay Hardys VR Pinot Grigio Isla Negra Sauvignon Blanc Jacobs Creek Chardonnay Jacobs Creek Semillon Chardonnay Kumala Cape Classics White Lindemans Bin 65 Chardonnay Stowells Chenin Blanc Wolf Blass Yellow Label Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Chardonnay Vintners Collection Australian Pinot Grigio Vintners Collection Californian Chardonnay Vintners Collection Chilean Sauvignon Blanc Vintners Collection Italian Pinot Grigio

75cl 75cl 75cl 75cl 75cl

WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED Barefoot Merlot Blossom Hill Red Campo Viejo Tempranillo Echo Falls Merlot Echo Falls Red Hardys VR Cabernet Sauvignon Hardys VR Merlot Hardys VR Shiraz Isla Negra Cabernet Sauvignon Jacobs Creek Grenache Shiraz Jacobs Creek Shiraz Cabernet Kumala Cape Classics Red Lindemans Bin 50 Shiraz Stamp Shiraz Cabernet Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz Yellow Tail Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Shiraz Vintners Collection Californian Merlot Vintners Collection Chilean Cabernet Sauvignon

75cl 75cl 75cl

CIDER Bulmers Bold Cherry Bulmers Red Berries & Lime Crumpton Oaks Frosty Jacks Henry Westons Vintage K Cider Koppaberg Mixed Fruit Koppaberg Strawberry & Lime Magners Original Magners Original Can Scrumpy Jack Stella Cidre Stella Cidre Raspberry Strongbow Strongbow Pint Can Strongbow Strongbow Citrus Edge Strongbow Dark Fruits Strongbow Pear

568ml 568ml 2ltr 2ltr 500ml 4pk 500ml 500ml 568ml 4pk 4pk 568ml 568ml 4pk 4pk 2ltr 4pk 4pk 4pk

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE Barefoot White Zinfandel Blossom Hill White Zinfandel Echo Falls Rosé Echo Falls White Zinfandel Echo Falls Pinot Grigio Blush Gallo White Grenache Gallo White Zinfandel

75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Californian White Zinfandel

75cl

WINE – SPARKLING Asti Martini Jacobs Creek Sparkling White Pinot Noir

75cl 75cl

Cockburns Fine Ruby Port Croft Original Harveys Bristol Cream Martini Bianco Martini Extra Dry QC Cream QC Medium Stones Ginger Wine Taylors Select Port

SIZE 75cl 75cl 75cl 75cl 75cl 70cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

1.5ltr 75cl 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini Bellarini

1.5ltr 75cl

SPIRITS & ARTDS – SPIRITS Bacardi Bacardi Baileys Bells Whisky Bells Whisky Captain Morgan Captain Morgan Spiced Courvoisier Disaronno Glenfiddich Glens Vodka Glens Vodka Gordons Gin Gordons Gin Jack Daniels Jack Daniels Jagermeister Jameson Malibu Russian Standard Smirnoff Smirnoff Sourz Apple Southern Comfort The Famous Grouse The Famous Grouse Three Barrels Brandy Tia Maria *Drambuie *Isle of Jura *Martell *OVD Rum *OVD Rum *Whyte & Mackay *Whyte & Mackay

70cl 35cl 70cl 70cl 35cl 70cl 70cl 70cl 50cl 70cl 70cl 35cl 70cl 35cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 35cl

SPIRITS & ARTDS – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy Prince Consort Brandy Prince Consort Gin Prince Consort Vodka Prince Consort Vodka Prince Consort Whisky Prince Consort Whisky

70cl 35cl 70cl 70cl 35cl 70cl 35cl

ARTDS Gordons Gin & Tonic Jack Daniels & Cola Morgans Spiced & Cola Smirnoff & Cola Smirnoff & Cranberry Smirnoff Ice Smirnoff Ice WKD Blue WKD Blue WKD Iron Brew

250ml 330ml 250ml 250ml 250ml 70cl 4pk 70cl 4pk 70cl

LIGHT SPIRITS (OWN BRAND) RANGE CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND)

WINE – SPARKLING – PREMIUM OWN BRAND

Amber Strong Black Storm Eridge Vale

Prosecco Santa Loretta

60 retailer matters

4pk 500ml 2ltr

ISSUE 32 2015

75cl

V*dgrad V*dgrad V*dgrad

1ltr 70cl 35cl

This listing is believed correct at time of printing. E&OE.

One of the Must Stock Own Brand Range *Scotland only

Lowdown THE

Christmas All you need for

The latest money-saving promotion from Landmark Wholesale is perfect for customers stocking up on essentials for festive entertaining

All you need for

Christmas Save £30 on the Top 12 For retailers t il who h bbuy a case each of the Top 12 bestselling Christmas products, you’ll make a sensational saving of

£30.

Happy Christmas from Landmark!

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In the know

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62 retailer matters

ISSUE 32 2015