Retailer matters 27

Retailer Matters The magazine exclusively for Lifestyle Express Retailers

Issue

27

January/February 2015 September 2013

PLUS‌

Put the kettle on!

How to heat up your hot drink sales

Happy New Year!

Make 2015 your best ever year

Dark tobacco

Make a great

IMPRESSION

Ex cl fr usi om ve ly

Have you covered up your display yet?

Why it’s essential to get the rules of retailing right

4203_RM27_p01_Cover_v2.indd 1

15/12/2014 17:17

4203_RM27_p02-03.indd 2

15/12/2014 17:24

4203_RM27_p02-03.indd 3

15/12/2014 17:24

welcome January/February 2015

Welcome WELCOME TO THE latest issue of Retailer Matters, one that gives me the chance to wish you all a Happy New Year.

And on that theme, a number of retailers have agreed to share their New Year Resolutions (pages 23-24) – their tips on how to boost those sales in 2015. Cleanliness, fully stocked shelves and seasonal promotions are all included, but my favourite tip comes from Marty’s Lifestyle Express,

ON THE COVER Thanks to our cover stars, Pardeep and Randeep Singh from Lifestyle Express in Grimsby. See page 30.

TOP THREE STORIES

16 23 50

PUT THE KETTLE ON Hot beverages are big business

INSIDE KNOWLEDGE Retailers share their tips on how to make 2015 a profitable year

BYE BYE BACCY All you need to know to be ready for the tobacco display ban

where hot drinks and soup prove a real hit in the colder months.

Talking of hot drinks, we explain how these can boost profits throughout the year (pages 16-17). It was a bit of an eye-opener to find that the margins on hot drinks can be up to 70%. And remember, nearly threequarters of customers buying a hot drink will also buy themselves a snack.

Finally for this edition, we find out from retailers

GET IN TOUCH, SHARE YOUR NEWS If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just pick up the phone and call

01926 319982 Alternatively, email

retailermatters@summersault.co.uk or write to Retailer Matters, Summersault Communications, Victoria Court, 8 Dormer Place, Leamington Spa, Warwickshire CV32 5AE

Pardeep and Randeep Singh why they think first impressions are so important following the large-scale renovation and upgrade to Evolution of their store on Humberside earlier this year (pages 30-34).

Enjoy the read and here’s to a prosperous 2015!

Retailer Matters is published six times a year

by Summersault Communications Ltd on behalf of Landmark Wholesale.

For Landmark: Stuart Johnson For Summersault: Editor Stephenie Shaw Sub Editor Kate Feasey Senior Art Editor Emma Bramwell Account Manager Julia Fulford Advertising Account Manager Adam Turner Managing Director Simon Chappell To advertise: Please contact Adam Turner on 01926 319932 or email adam.turner@summersault.co.uk To discuss editorial: Please contact Stephenie Shaw on 01926 319982 or email stephenie.shaw@summersault.co.uk

Stuart Johnson Retail Controller, Landmark Wholesale 04 Retailer Matters

4203_RM27_p04-05_Contents_v1.indd 2

Disclaimer: all prices listed are correct at the time of going to press, but may be subject to change.

ISSUE 27 2015

15/12/2014 19:39

contents

14 30

12 07 Industry news

All the latest retail news and developments

12 New products

Our guide to the key must-stock products

14 The big interview Nottingham retailer Jeet Singarda’s story

16 Heat up your profits How hot drinks can really make a difference

21 £1 attack

Best ever £1 promotion

16

50 37 If you only do one thing…

... stock up on meal for tonight products

39 Core list

Your at-a-glance guide to the top-selling products

47 The secrets of my success

Gurpinder Singh reveals what makes his family’s store so successful

50 Your guide to…

... being ready for the tobacco display ban

23 Retailer resolutions Lifestyle Express retailers share their profit-boosting tips for 2015

26 Expanding your business

Branching out can be easier than you think

30 Store profile

Meet the Singh brothers

4203_RM27_p04-05_Contents_v1.indd 3

47

10

1

RY JANUA

r a e NS Y w e N LUTIO

O S RE

23 15/12/2014 19:37

4203_RM27_p06-07_News_v2.indd 2

15/12/2014 17:28

industry news

Stock up early for cracking Easter sales Planning ahead is essential to maximise those egg-cellent retail opportunities WHILE IT MIGHT ONLY seem two minutes since we took down the tinsel and packed away the tree, it’s time to start thinking about bunnies, eggs and all things Easter.

As all retailers know, Easter is a huge date on the retail calendar, and snacks market leader Mondelēz International has revealed its tips for retailers to have truly egg-cellent Easter sales.

UNWRAP Mondelēz has also revealed what it claims is its best Easter offer yet, with its extensive range of self-eat and giving and sharing products, and the return of the successful Cadbury Creme Egg Gooless promotion. It will also help retailers make the most of the Easter opportunity with its Seasons Made Simple initiative.

Last year, value sales of Cadbury Creme Egg grew 20% across singles

and multipacks, and again will be the subject of a £3-million marketing investment from January to April. The popular Gooless Egg promotion is back, running from 1 January to Easter Sunday, with prizes for both shoppers and retailers. One winner every day will unwrap a gooless egg and win £1,000, which will be matched by Mondelēz International as either Love2shop or Mondelēz International stock vouchers as a prize for the retailer where the winner bought their egg.

Another big hit in 2014 was Cadbury Mini Eggs. It was the second biggest Easter confectionery brand, achieving £15.7 million in sales and growth of 14%, plus it was bestselling SKU. New this year is the 231g Gift Egg pack, with six mini bags in a plastic egg pack.

MONDELEZ INTERNATIONAL TOP TIPS

1

Selling seasonal products is a great way to drive excitement in store and generate incremental confectionery sales. We recommend a tight self-eat range, which retailers can boost further with branded POS to highlight key products to customers and make them easy to buy.

Retailers should stock up early with self-eat products to ensure they get off to a fast start in this shorter season, followed by a focus on family sharing products to drive momentum through the season. End the season by maximising gifting for top-up shopping in the final three weeks.

We recommend stocking a strong core range of leading brands including the market leader Cadbury Creme Egg and number two Mini Eggs Handy Bag. Consider stocking Bassetts Jelly Bunnies, Cadbury Dairy Milk Freddo Sprinkles, Cadbury Dairy Milk Egg ‘n’ Spoon and Cadbury Creme Egg medium shell egg too.

2

3

Retailers exercise caffeine caution

‘It’s an issue that’s increasingly coming up for us ... we will work to create policies’ INDEPENDENT convenience stores will come under increasing pressure to prevent sales of energy drinks to children, trade representatives believe.

“It’s an issue that’s increasingly coming up for us,” said Edward Woodall, Head of Policy and Public Affairs at Association of Convenience Stores (ACS).

Speaking at ACS Responsible Retailing Forum in London, in October last year, Woodall said:

“Our members have individual policies and age restrictions, but it’s not consistent. We will work with retailers to create policies, particularly with regard to sales near schools.”

DECISION Some retailers exercise caution when it comes to selling the high-caffeine drinks to children and refer to guidance on the packaging of energy drinks stating

that they should not be sold to under-16s.

The British Soft Drinks Association already has a code of practice relating to energy drinks with a caffeine content of more than 150g per litre, which suggests that high-caffeine soft drinks should not be consumed by children, but adds that this does not mean that they are unsafe and that the final decision should be left to parents.

ISSUE 27 2015

4203_RM27_p06-07_News_v2.indd 3

Retailer Matters 07

15/12/2014 17:29

news

Raffle will help charity dreams It’s not often we get the opportunity to answer children’s wishes, but 84 Lifestyle Express retailers have been doing exactly that NEARLY 100 KIND-HEARTED retailers have been hard at work raising funds to make children’s wishes come true.

An impressive 84 retailers from Blakemore Wholesale’s Lifestyle Express estate sold raffle tickets during October and November to raise money for Make-A-Wish Foundation® UK, the charity that grants magical wishes to children and young people fighting life-threatening conditions.

There are currently 20,000 children and young people in the UK fighting life-threatening conditions. Make-A-Wish will grant around 1,000 wishes in 2015, but, without government funding or lottery grants, needs to raise £7 million to achieve this.

Laura Fisher, Senior Corporate Account Manager at the Make-A-Wish Foundation, said: “The support that we have received from Lifestyle Express and Blakemore Wholesale has been fantastic. The children and young

people we work with all deserve to have their magical wishes come true, whether this is to spend a day as a firefighter or visit a theme park.

Support from businesses like Lifestyle Express and Blakemore Wholesale helps us to deliver these wishes and make a real difference.”

Nick Rose, Stores Group Director at Blakemore Wholesale, added: “This is the second year we have run this initiative in aid of

FIND OUT MORE: VISIT WWW. MAKE-A-WISH. ORG.UK OR CALL 01276 405060 Make-A-Wish UK and we have had a fantastic response from retailers. I would also like to thank Lucozade/Ribena, Coca-Cola UK, Mars Chocolate UK, McCoys, Diageo, Master foods and Inbev for donating prizes for the raffle.”

E-cig ads must toe the line NEW ADVERTISING RULES for e-cigarettes came into effect in November last year in a bid to ensure the product is promoted responsibly.

E-cigarettes advertising is now banned from showing anything that could be seen as promoting tobacco products in a positive way.

The new rules, which were put in place by the Committee of Advertising Practice, also state that: n adverts must not appeal particularly to people under 18 by reflecting or being associated with youth culture n people shown using e-cigs or playing a key role in an advert must not appear to be under 25 n adverts must not encourage non-smokers or non-nicotine users to use e-cigs n adverts must make it clear that the product is an e-cig and not a tobacco product n adverts are subject to scheduling restrictions to reduce the chance of them being seen or heard by children n manufacturers are banned from claiming their e-cigarettes are safer or healthier than tobacco – unless they have obtained authorisation from the Medicines and Healthcare Products Regulatory Agency.

Retailers call for fairer rates CONVENIENCE STORE retailers gathered in Westminster last October to press for government action on business rates.

At its annual political conference, Association of Convenience Stores (ACS) called for several measures to make business rates fairer. These include: n legislating to introduce a permanent 2% cap on annual increases in business rates and also to freeze rates for small businesses

08 Retailer Matters

4203_RM27_p08-09_News_v2.indd 2

for at least two years n allowing more businesses to qualify for the small business rate by increasing the threshold for qualification from £18,000 to £50,000 rateable value n increasing the frequency of revaluations undertaken by the Valuation Office Agency to at least once every three years n promoting a greater use of discretionary rate relief in supporting high streets.

“It is time for government to accept that it cannot increase the revenue it takes from businesses through property tax year after year without choking off the investment we need in our high streets, parades and other local centres,” said James Lowman, ACS Chief Executive.

“Only a fundamental change in approach will work. We have set out immediate practical steps to cement the positive short-term measures already taken.”

ISSUE 27 2015

15/12/2014 17:31

4203_RM27_p08-09_News_v2.indd 3

15/12/2014 17:31

news

Bay is simply the best Champagne corks are flying as Lifestyle Express celebrates Bay Bashir becoming a triple award winner

10 Retailer Matters

4203_RM27_p10-11_News_v1.indd 2

COURTESY OF ASIAN TRADER

LIFESTYLE EXPRESS RETAILER Bay Bashir is celebrating after being named the UK’s top responsible retailer at not one, or two, but three renowned retailing events.

Bay, who runs three Lifestyle Express stores in Middlesbrough, including Belle Vue Convenience Store, was crowned Responsible Retailer of the Year at the Asian Trader Awards 2014 and the Independent Achiever Academy awards in November. At both events he fought off fierce competition, but emerged triumphant due to the extreme lengths he goes to to ensure his store never sells age-restricted products, such as alcohol or cigarettes, to underage customers. Earlier this year he was named Responsible Retailer of the Year at the Convenience Retail Awards.

As well as practicing responsible retailing himself, Bay does

(l-r) Gareth Thomas MP, Ramniklal Solanki CBE, Asian Trader, Bay Bashir, Melvin Ruigrok, Imperial Tobacco, and Rory Bremner

invest heavily in staff training to ensure that his staff are up to speed on the latest rules and regulations.

All staff wear Challenge 25 badges at all times and every one of Bay’s stores carry bright POS located around the store promoting the Challenge 25 policy.

Bay also attends local licensing forums and is the ambassador for a locally run alcohol awareness campaign that

highlights the dangers of buying alcohol for under 18s. This year, the campaign launched plastic bags with messages on discouraging customers from buying alcohol for under 18s, to drive the message home.

PASSIONATE “I am absolutely over the moon to win these awards,” said Bay. “Doing the right thing every time is something I am passionate about. When it comes to responsible retailing, my standards are incredibly high and I believe that investing in training my staff to make informed decisions about Challenge 25 is a fantastic investment.

“Taking this stance on responsible retailing has strengthened my relationship with local people, as they see us contributing towards the local area and they respect the effort that I, and my staff, are putting in to making the community a better place for us all to live.”

THAT’S NOT ALL… Award-winning Bay wasn’t the only retailer to impress the judges at November’s industry awards.

Four Lifestyle Express stores made the top 100 UK stores in the IAA Awards 2014: Lifestyle Express Belle Vue; Lifestyle Express BMP Store; Lifestyle Express Bryncae Post Office; and Lifestyle Express Newhouse Mini Market. Bay Bashir and Bobby and Raj Singh, of Newhouse Mini Market, made it through to the top 36, before Bay went on to be named as a finalist.

In the Asian Trader Awards, five Lifestyle Express retailers made the shortlist: Lifestyle Express Uppal News; Lifestyle Express Stowheath Convenience Store; Lifestyle Express Newhouse Mini Market; Lifestyle Express, Sunderland; and Lifestyle Express Belle Vue Convenience Store.

ISSUE XX 2015

15/12/2014 17:33

4203_RM27_p10-11_News_v1.indd 3

15/12/2014 17:33

new products

IT’S THE SUPER 6 Kepak Convenience Foods has launched half a dozen reasons to make snacking better. The Rustlers Super 6 range is looking to make a big impact in the micro-snacking market. And with the cold weather all around us, it’s the perfect season for quick, warm, filling food. The range includes The Quarter Pounder, The Chicken Sandwich, Hot Subs Southern Fried Chicken, The Deluxe with Bacon & Cheese, The BBQ Rib and the Hot Naans Tikka Chicken.

All RRP £1.99

THE TREATS OF PHILADELPHIA The cool king of soft cheese has brought out two new varieties to build on the success of its previous flavour combinations. Mediterranean Tomatoes and Smoked Ham follow up the existing Garlic & Herbs and Salmon & Dill offerings. A high-profile marketing campaign, including TV advertising, should have helped to grab your customers’ attention already. The spreadables will liven up any lunchbox and will add a Mediterranean twist to toast and bagels.

Both flavours are available in 170g packs, RRP £1.75

It may be the start of a new year, but customers need treats and indulgences, so here’s the latest new products for snacking and drinking

NEW-YEAR SN A 12 Retailer Matters

ISSUE 27 2015

4203_RM27_p12-13_New products_v2.indd 2

15/12/2014 17:42

GO NUTS

BRANDNEW LOOK Smirnoff is going through something of a makeover.

Its entire portfolio is to be rebranded with a new look to help it stand out on shelf. First up are the 250ml cans of Cosmo and Moscow Mule, which are already out, then Smirnoff Ice will hit shelves with its new design. There have been no changes to the drinks themselves, but it’s hoped the new look will grab the attention of Smirnoff fans. RRP £1.90

KP Nuts has launched a variety of £1 price-marked packs.

Capitalising on its bestselling flavours, customers can now enjoy the new handy packs of Original, Dry Roasted, Spicy Chilli and Salt & Vinegar for just £1. Nuts are in huge demand all year round, so they’re certainly worth stocking up on and bringing the new price to the attention of customers. RRP £1

A WELCOME FLAVOUR Vodka has undergone another lease of life. All-new Absolut Cherrys is a cherry variant of its premium vodka brand. Absolut maintains the top spot in the premium flavoured section, growing at 27.7%, compared to the flavoured vodka market’s 4.2%. A popular flavour mixed with a popular drink, it’s certain to be a hit with the more adventurous vodka-drinking customers.

RRP £18.85 700ml

NEW BAGS PLEASE

N ACKS

Butterkist has gone popcorn crazy. It has extended its range of price-marked packs to include new sharing packs and new single sizes. Sweet & Salted (85g) along with Salted (65g) are the new offerings to share, both priced at £1. In the single size range, Toffee is being launched in 50g, Sweet & Salted in 27g and Sea Salt & Balsamic Vinegar in 15g packs – all priced at 55p.

The range not only adds to the growing area of snacking on the go, but the new share bags are perfect for a big night in.

RRP single packs 55p, sharing packs £1

ISSUE 27 2015

4203_RM27_p12-13_New products_v2.indd 3

Retailer Matters 13

15/12/2014 17:44

the big interview

detail RETAIL IN

In this issue, Retailer Matters chats with Jeet Singarda, who owns a busy Lifestyle Express convenience store in Nottingham

Q

How did you become a retailer?

I was brought up around retailing, as my family were retailers. I can always remember spending time with my dad in his shop and I used to love the chance to chat with customers. Having said that, I had no intention of going into retail myself. It was only when my aunt was looking to sell her store that my husband and I considered retail as an option.

Q

When did you open your first store?

We looked at my aunt’s store and quickly realised that it needed a significant investment and so we decided to go for it. We bought the store in the summer of 2011, and by October we’d joined Lifestyle Express and carried out a whole store refit. We saw an instant increase in customers and sales.

Q

Why did you choose Lifestyle Express?

We looked at several of the other symbol groups, but none of them seemed the right fit for us. Some had high joining fees, while others didn’t offer the right products or the right prices. Lifestyle Express ticked all the boxes for us. The pricing was fantastic, as were the promotions, and the cash

14 Retailer Matters

and carry was close by. It felt like the right decision and this has been proved time and time again.

Q

What’s a real success story for your store?

TOP Work with the Core Range TIP Advisors to ensure you have the right stock for your store

My customers love a great deal. We learned early on that price-marked products and promotions fly off the shelves. The Lifestyle Express promotions are fantastic. I’ve also just introduced National Lottery scratchcards, which are pulling in lots more customers, and I’m looking to

THE FINER DETAILS… AT WORK… n What are your bestselling products? Anything on promotion, plus the Lifestyle Value Own Brand range.

AT HOME… n Favourite holiday destination?

A friend and I try to get away once a year and this year we went to Dubai – it was amazing! n Your passion? Spending time with my little boy is my priority, as well as my shop – I love catching up with my customers.

roll-out the National Lottery in the next few months.

Q

Do you have a lot of competition?

Unfortunately so. We have lots of small convenience stores nearby and six months ago, Farm Foods opened at the end of our road. While this has had an effect on my business, I’m focused on delivering exceptional customer service, as this is what makes our customers loyal.

Q

Name a recent change.

It’s too easy to lose sight of which product lines work and which don’t. To refresh the store and ensure I had the right stock, I worked with the Core Range Advisors and I’ve noticed an immediate difference in my sales.

Q

Any words of wisdom?

Despite the hard work, it’s also so enjoyable. If you create a welcoming, relaxed environment, you enjoy your time there and your customers enjoy coming too.

ISSUE 27 2015

4203_RM27_p14-15_Big interview_v1.indd 2

15/12/2014 17:46

4203_RM27_p14-15_Big interview_v1.indd 3

15/12/2014 17:46

feature Hot drinks

HEAT UP

your profits Why hot drinks should be every retailer’s cup of tea

H

ot drinks play an integral part in British culture. We’re as famous for our love of a cup of Rosie Lee as we are for red telephone boxes, black cabs and the traditional Sunday roast.

Every year, each person in Britain consumes an average of 2.5kg of tea.

But last year, tea sales dropped by 6%, as people began to swap their cuppa for a cappuccino. Sales of Nescafé rose by 6.3% and in a recent YouGov survey, more young people (aged 18-24) said they preferred coffee to tea.

Andrew Pearl, Customer Marketing Director at Tetley, recently said: “The number-one thing for us to address is

70%

Margins on hot drinks can be incrediby high, up to 70%

the decline in everyday tea, which makes up 75% of the category. There are signs that tea drinkers are switching to green teas or infusions instead.”

While new trends such as these are making an impact, and coffee lovers are on the rise, the market for English

16 Retailer Matters

4203_RM27_p16-17_HotDrinks_v3.indd 2

CONSIDER YOUR CUSTOMERS When putting together your hot drinks offering, make sure you reflect the Core Range and planogram, but also carefully consider your customers. At some stores, the majority of customers will be looking for familiar everyday products and instant coffee granules. In others, more customers may be looking for a little bit of luxury. What’s more, if you have offices or workplaces nearby, stock up on extra-value large packs of tea and coffee.

TAKE ADVANTAGE OF PROMOTIONS

HOT DRINKS-TO-GO Capitalise on the increasing popularity of high-street coffee chains by offering your customers their favourite luxury latte, mocha or cappuccino by installing hot drinks-to-go in your store.

Margins on hot drinks can be incredibly high – up to 70%. By offering them in your store, you can benefit in a number of ways: driving up footfall; increasing customer loyalty; and standing out from the competition in your local area.

Hot drinks-to-go can also drive up cross-category sales. Research reveals that 71% of customers will also buy themselves a snack when they purchase a hot drink. Popular

breakfast tea is still worth a whopping £463 million. So as a retailer, what can you do to maximise sales of the valuable hot drinks category?

Tea and coffee sales benefit from regular promotions, with extra-value or price-marked packs. Encourage your customers to take advantage of the discounts by displaying them in your dedicated promotions section or on a gondola end near the front of your store.

FOCUS ON BIG NAMES

choices include pastries, sweet bakery items, biscuits and confectionery such as chocolate bars, so consider offering promotions on these items to encourage incremental sales.

Think about the big names in coffee and tea and keep an eye on which brands are advertising heavily at present. After seeing an advert elsewhere and then noticing the product in your store, customers could easily be prompted to give a product a try. Bestselling brands include PG Tips, Tetley and Nescafé.

ISSUE 27 2015

15/12/2014 17:49

71%

of customers will also buy themselves a snack when they purchase a hot drink, according to research

PROVIDE A CHOICE Even in the most limited of spaces, you can provide your customers with a range of options. Always refer back to the Core Range, which includes Own Brand and branded items all at great value. Make sure your lines represent each sector, such as decaf, herbal teas and specialities. Review regularly and

consider replacing anything that doesn’t sell.

THINK ABOUT POSITIONING Carefully consider where you place your hot drinks. Site close to breakfast products and use POS to link to other categories such as milk and sugar.

RETAILER VIEW CUSTOMERS HAVE REALLY TAKEN TO IT AND WE’RE NOW LOOKING AT DIFFERENT OPTIONS Pardeep Singh, Lifestyle Express BK Stores, Immingham, Grimsby, said: “When we refurbished the store, we knew selling hot drinks-to-go was an essential addition. Our customers have really taken to it, and we’re now looking at different options for them, including breakfast sandwiches or snacks to go with their morning coffee and we’re seeing fantastic sales as a result.”

ISSUE 27 2015

4203_RM27_p16-17_HotDrinks_v3.indd 3

Retailer Matters 17

15/12/2014 17:50

4203_RM27_p18-19_ÂŁ1 attack ad_v2.indd 2

15/12/2014 17:57

4203_RM27_p18-19_ÂŁ1 attack ad_v2.indd 3

15/12/2014 17:57

4203_RM27_p20-21_ÂŁ1 attack_v1.indd 2

15/12/2014 17:59

£1 Attack feature

LAUNCH A

As purses tighten after the festivities, what could be better for your customers than Landmark Wholesale’s best ever £1 promotion?

Our bigge

A

fter the expense and indulgence of the festive period, all retailers know that customers are looking to cut back on their spending, so what better time for you to come to their rescue?

In depot from 5 to 24 January, Landmark Wholesale is launching its biggest and best £1 promotion, packed full of £1 products or £1 multibuy deals.

As always, the All You Need promotion showcases the Top 12 £1 deals, which include Andrex toilet roll, Heinz Ketchup and Walkers Snaps, for retailers to offer to their customers.

But that’s not all. In addition to the

st and best £1 Attack value and by offering Own Brand, value Own Brand and branded products, you can’t go wrong when it comes to giving customers what they need.

So what are you waiting for? Head to your local Landmark Wholesale member depot and stock up now.

Top 12, there are also hundreds more branded products which are on offer at just £1.

YOU CAN COMPETE Why stop there? £1 Attack also includes the Top 12 deals from the Lifestyle Value Own Brand range, such as soft drinks, chocolate and foil.

But it’s not just about giving customers what they need. By offering a wide variety of must-have products at just £1, it means you can compete locally against the supermarkets and discounters. It means your store has a reputation for delivering exceptional

TOP TIP Think about how you’ll display the £1 Attack promotion. Choose an area close to the entrance of your store that will instantly grab attention. Use all the provided POS to really make an impact, and wait for the queues to form.

ISSUE 27 2015

4203_RM27_p20-21_£1 attack_v1.indd 3

Retailer Matters 21

15/12/2014 17:59

4203_RM27_p22-25_Retailer resolutions_v1.indd 2

15/12/2014 18:01

Resolutions for 2015 feature

RY JANUA

1

r a e S Y N w O I e N LUT

O S E R

tips r i e h are t ference h s s ler dif a e Retai k ma o t 015 w 2 o n h i on les to sa

MARTY (HARVINDER SINGH THIARA) MARTY’S LIFESTYLE EXPRESS

“In summer last year we got a Slush Puppy machine for the season and we couldn’t believe how successful it was. The profit margins were extraordinary, so we’ll certainly be doing it again this year. We also have a coffee machine for the colder months, now with soups available, which is very popular.”

ISSUE 27 2015

4203_RM27_p22-25_Retailer resolutions_v1.indd 3

t

S

o what have you got planned for the new year? Adding some new products to your range, introducing additional services, staff training, a refurbishment, expansion? There are plenty of things, big or small, you can do to make a difference to your sales, from ensuring your shelves are always fully stocked to expanding your store.

Retailer Matters caught up with some Lifestyle Express retailers to find out what their plans are to ensure that 2015 is a year to remember.

Retailer Matters 23

15/12/2014 18:02

feature Resolutions for 2015

HARMINDER BHOPAL LIFESTYLE EXPRESS BUSHBURY NEWS AND OFF LICENCE

“With the changes to the displaying of tobacco products being introduced, we’ll be offering something different to our customers by making E-LITE products available. We also want to provide even more variety in the shop.”

HARMESH CHOPRA LIFESTYLE EXPRESS STOWHEATH CONVENIENCE STORE

AMJID PERVEZ LIFESTYLE EXPRESS BURNSIDE

“I think it’s really important to introduce new lines throughout the year.

By updating the merchandising side of the business, we can give our customers more choice.

I’m personally looking at stocking greeting cards, while growing our selection of grocery lines.”

“I think the general appearance of the store, such as cleanliness and keeping shelves fully stocked, is so important. If retailers are in a position to do so, they should extend.

Continued investment has a big impact on sales – you need to be proactive!”

RAJWINDER KAUR LIFESTYLE EXPRESS NEWHOUSE MINIMARKET

“For 2015 it’s all about seasonal and promotional offers for us.

Supermarkets are pushing promotions on events all the time, so we will be pushing them a lot more this year too.

We can also do more leaflet drops to increase awareness.”

24 Retailer Matters

BALRAAJ SINDHU LIFESTYLE EXPRESS SMOKE & WINE STORE

“My number one priority is staff. I’ll be looking for a dedicated sales assistant and manager. This is to free up my time and allow me to concentrate on other areas in store. Managing my time and store better will hopefully increase my productivity and sales. I’ll also be looking for new avenues of income and to try new things.

I’ve recently installed a new free-to-use cash machine inside and also introduced a toy dispenser outside the store.”

ISSUE 27 2015

4203_RM27_p22-25_Retailer resolutions_v1.indd 4

15/12/2014 18:03

4203_RM27_p22-25_Retailer resolutions_v1.indd 5

15/12/2014 18:04

PLAYING

the game W

hen first starting out, every retailer will have had big ideas and ambitious plans for what they hoped their store would become. If you’re fortunate enough to be at the point where you feel you want to take the next step for your business, you need to decide what that next step will be.

For many, the natural progression is to look at opening a second store, but before you do that, think carefully about your existing one. You might think you’ve

26 Retailer Matters

4203_RM27_p26-29_Expanding_v1.indd 2

done as much as you can with it, but have you really? Is there room to expand and add additional lines, or introduce new services and extras, such as food-to-go or hot drinks? Could you add a parcel collection service? Is it time for a refurbishment to give your store a new lease of life and attract new customers?

ANALYSIS It also pays to look at your competition.

Who’s doing well and what are they doing that you’re not? Carry out a

SWOT analysis on your store. Look at your strengths and weaknesses. What are your opportunities and what are the threats? Have you really maximised your store’s potential?

The most important thing is not to rush the decision, take your time and consider all your options. Opening a new store is a big investment, both in time and money, and you can’t always predict a second store’s success on the success of your existing store. While it shows that you’re a skilled retailer, there

ISSUE 27 2015

16/12/2014 15:13

Expansion feature

HOW DID YOU EXPAND YOUR BUSINESS ?

Let us know. Get in touch with us

retailermatters@ summersault.co.uk

If you think you’ve taken your store as far as you can, but still have big ideas for your business, opening another store could be the natural next step

OUR TIPS Here are our tips for taking on your next store: Make sure your existing store is running smoothly and you have some safe hands in which to leave it while you focus on the new one. Having someone you trust to make the right decisions on a daily basis is critical. Bay Bashir, a Lifestyle Express retailer with three

“Choose a shopfitter from Lifestyle Express’s recommended list of suppliers and don’t be tempted to cut corners. Do it once and do it properly so you know your store is how you want it” existing stores, agreed. “Having the right staff to rely on is absolutely essential,” he said. “Knowing you can move freely between sites means you can always focus on the task in hand, rather than worrying about what’s happening somewhere else.”

Copy the successes of the first store and learn from the mistakes. You’ll have learnt that particular products fly off the shelves, while others stay put for weeks, so see if the same rules apply.

But don’t assume that it’ll be identical.

Get to know your customers and ISSUE 27 2015

4203_RM27_p26-29_Expanding_v1.indd 3

t

will be other considerations, such as location and local competition.

Retailer Matters 27

16/12/2014 15:15

feature Expansion

always respond to their feedback about products and services. Just because a particular product was a bestseller in one store doesn’t mean it’ll be the same in a second or third store.

Successful Lifestyle Express retailer Bay Bashir is in the process of opening a fourth store

BAY’S TOP TIPS

COMPETITION It’s all about location, location, location. Check out the competition in the vicinity you’re thinking of opening a new store. If there are other competitors in the area you’re looking at, but you know you’ll have a better offering, such as a brighter, more welcoming store with great prices and promotions, look at what else you could add as a point of difference. Hot coffee, an in-store bakery and hot dogs may well be enough to entice their regulars to become your regulars.

If you’re looking at staying close by, be mindful of the distance.

Be close enough that you have visibility at both stores, but not so close that the new store impacts upon your first, taking away your own customers.

4203_RM27_p26-29_Expanding_v1.indd 4

16/12/2014 15:16

When it comes to growing a business, Bay Bashir really is the expert. With three Lifestyle Express stores and a fourth in development, here are his five top tips for taking the next steps.

1

Have good staff and look after them because they are your best asset. Knowing they are reliable, trustworthy and knowledgable makes them invaluable, especially when you’re running multiple stores. Always give them the best training possible as this equips them to do the job to the best of their abilities.

2

Don’t be put off by the competition as it brings people to the area. All potential sites have good and bad points. I opened one of my stores opposite a Sainsbury’s Local, but after giving it a lot of thought, I decided that there was enough trade for both of us. This store is incredibly small, just 350 square foot, and yet within eight months it’s turning over between £8,000 and £9,500 per week, which is incredible for the size of the store. My plan was to turn over £10,000 per week within 12 months, so we are on target for that.

4203_RM27_p26-29_Expanding_v1.indd 5

3

Make an impact. If you open a new store, you need to get people’s attention to drive up your footfall, which is what all retailers want. Get involved in the community. Sponsoring events or local teams, or simple things such as helping out the elderly by providing home deliveries and showing that you retail responsibly, are all key things you must do to engage with customers.

Make your store part of the community and it will stand out from the competition.

4

Do it properly. With my most recent store, from visiting the site to purchasing it and opening the door, it took around three

months, but this was only because I wanted to carry out work before we opened. It was a run-down store, so I carried out a full refit and I wanted to ensure we’d obtained the change of premises licence, plus I had to gain personal licences for all my staff. It was also critical for me that all staff had thorough training. By putting in all of this effort before we opened, it meant that when the doors were open to customers, we hit the ground running.

Choose a shopfitter from Lifestyle Express’s recommended list of suppliers and don’t be tempted to cut corners. Do it once and do it properly so you know that your store is exactly how you want it to be.

5

Stay upbeat. It can feel relentless and it’s easy to lose sight of what you’re doing and why, but for me, I was always motivated by seeing the new store start to take shape. The transformation from a run-down, unpopular store into a gleaming, brand-new, fully branded Lifestyle Express store is fantastic to see.

16/12/2014 15:17

store profile BK Stores, Grimsby Brothers Randeep (left) and Pardeep (right) Singh are blowing away the competition, and their customers, since refurbishing their store

STORE CV NAME: Lifestyle Express BK Stores STORE’S TIME WITH LIFESTYLE EXPRESS: Since June 2008 STAFF: five, including four members of the family FEATURES: ATM; National Lottery; hot food-to-go; Rollover Hot Dogs; hot drinks-to-go; UPS; and Lifestyle Express Radio BESTSELLERS: Lifestyle Value range, especially cat litter, oil and toilet roll; LSV; and promotional packs of Fosters and Strongbow NEAREST COMPETITION: very little at present, but Tesco Express, Aldi and B&M all moving in to the area in April 2015 TRADING TIMES: 8am-9pm Monday to Saturday; 9am-9pm Sunday

FIRST

impressions Retailers Pardeep and Randeep Singh know there’s more to running a store than just great stock and a smile 30 Retailer Matters

4203_RM27_p30-35_Store profile_v2.indd 2

COUNT

ISSUE 27 2015

15/12/2014 18:11

family business. However, when the time came for Pardeep to take over, he began to plan in earnest for the store’s future.

“Over the years, the store had become run-down and I could see clearly where improvements could be made,” admitted Pardeep. “I knew that simple things, like moving where the milk was situated, could make a big difference to the way the store was used and how customers could shop.”

It was earlier this year that things began moving for the brothers, as they decided it was the right time to ring in

The bold Lifestyle Value promotional display at the front of the store grabs customers’ attention

the changes. With rumours circulating locally about the arrival of a Tesco Express, Aldi and B&M within a 15-minute walk of the store, they decided to invest to create a fresh, modern and welcoming store.

And so the planning began as the brothers met with the Lifestyle Express team, who worked with them on layout ISSUE 27 2015

4203_RM27_p30-35_Store profile_v2.indd 3

t

W

hen brothers Pardeep and Randeep Singh took over their family’s store in Immingham, Grimsby, they had big plans for the future. And, after a large-scale renovation earlier this year, their plans are now a reality.

Their father had been an independent retailer for more than 40 years when he made the momentous decision to retire and hand the business over to his sons.

Pardeep had spent years retailing alongside his dad in the store, and Randeep was encouraged to join the

Retailer Matters 31

15/12/2014 18:11

store profile BK Stores, Grimsby

and merchandising. Work began on the upgrade to Evolution in May this year.

“The refurbishment was a massive job,” said Pardeep. “The whole store was stripped right back to bare walls. We installed a new ceiling, LED lights and air conditioning. We ordered new chillers, which were LED-lit and energy efficient, and even had them sprayed silver to match the overall image we wanted to give the store.”

A major focus of the refurbishment was looking at ways the brothers could expand their lines and deliver additional items that they knew their customers were looking for. As the store is located in the middle of a residential area, there is little passing trade, so Pardeep recognised that the only way to make a return on their substantial investment was to drive up basket spend.

OFFERING MORE “Previously, our chilled and fresh offering was far too small,” admitted Pardeep. “We replaced the 1-metre chiller with one that offers more than three times the amount of space.

“We noticed that Blakemore Wholesale, our local cash and carry, had introduced a new range of fresh fruit and veg, which we knew our customers would snap up,” he continued. “We read the trade press, especially Retailer Matters, and we recognise that offering customers everything they need in one place is vital.”

In addition to the new chillers, the brothers also added a new upright freezer, replacing the old chest one. “This simple change means we can stock more

32 Retailer Matters

4203_RM27_p30-35_Store profile_v2.indd 4

products and display them effectively, and our sales have increased as a result.”

The refurbishment also included the placement of promotional bays right at the front of the store. “Customers can’t miss the display of Lifestyle Value products,” said Pardeep. “It grabs their attention immediately and having such a strong Own-Brand range is essential to our sales. Our customers absolutely love the products.”

SLEEPLESS NIGHTS

Thinking big Installing larger chillers meant the brothers could expand their chilled offering, especially dairy, and a clear, clean layout makes shopping a much more enjoyable experience for their customers Fresh Adding a range of fresh fruit and veg has been a real boost to sales

“I don’t mind admitting I was having sleepless nights,” he laughed. “It’s such a big investment, I wanted it to be perfect, and, thankfully, it’s exceeded our expectations. Even our parents, who initially couldn’t understand why we wanted to make so many changes, absolutely love the store and can’t believe the difference we’ve made.”

Astonishingly, the refurbishment was complete in just a handful of days and the store remained open for the vast majority of that. “We wanted to keep trading as we know our customers rely on us,” said Pardeep. “However, staying open didn’t come without its challenges. Trying to find items that customers wanted while the floor was being taken up was far from easy, but we all had a laugh and our

customers were supportive.”

Despite staying open, customers were only able to peek through the door until the store was complete to preserve the surprise. And what a surprise it was.

“Customers were blown away by the difference it made,” continued Pardeep.

“So many of them thought we’d had an extension as we’d introduced so many space-saving ideas that the store felt, and looked, so much more spacious.”

DRAMATICALLY DIFFERENT So what are the biggest changes the brothers have noticed? “The way customers use the store is dramatically different now. Before, they’d come in, grab their essentials and leave, whereas now they take a basket and browse.”

By making such dramatic changes, the brothers have also refocused on their strategy for driving up sales. “We know we have to compete with supermarkets and discounters, so our aim is to ensure our essentials, such as milk and bread, are always cheap,” Pardeep continued.

“We try to think like a supermarket and offer our customers the things they’d be looking to get from a bigger store.

We’ve introduced Rollover Hot Dogs, which have been a massive success. We sell hot drinks-to-go, National Lottery scratchcards and have installed Lifestyle Express Radio, which gives the store such a professional feel – it’s brilliant.”

The brothers confess that when they came to carry out the refurbishment, they looked at what other symbol groups were offering, but discovered that none of them could match the offering from Lifestyle Express. “For us, the most important things were pricing – and Lifestyle Express offered the most competitive pricing – and having the freedom to run our business the way we wanted. Lifestyle Express’s support, advice and knowledge mean we’re never on our own.”

t

“We try to think like a supermarket… and have installed Lifestyle Express Radio, which gives the store such a professional feel – it’s brilliant”

ISSUE 27 2015

15/12/2014 18:11

4203_RM27_p30-35_Store profile_v2.indd 5

15/12/2014 18:12

store profile BK Stores, Grimsby

PARDEEP’S

TOP TIPS Some handy tips and top advice, from a successful retailer, that are sure to help you boost your sales FIRST IMPRESSIONS ARE EVERYTHING Keep your store pristine and your shelves fully stocked, and then people will pick up a basket and enjoy shopping in your store. If it’s dirty or missing stock, they’ll leave and won’t come back.

ABOUT THE TEAM BK Stores in Immingham is run by brothers Pardeep and Randeep Singh, who took over the family business from their parents.

They’ve recently refurbished the store, which has resulted in increased sales and footfall, and really impressed their customers.

GET CONNECTED Use your local Landmark Member Depot.

I can’t thank Blakemore Wholesale Grimsby enough.

They go out of their way to help us and make great suggestions for our business.

There’s always someone there to help, and that’s invaluable.

KEEP ON TOP OF THINGS

TAKE SUPPORT Our parents come in and help every day and at the weekends to give my brother and I a break. Retailing means long hours, and having time to spend with our families is essential and helps us recharge our batteries.

34 Retailer Matters

4203_RM27_p30-35_Store profile_v2.indd 6

We have dedicated areas that we’re responsible for and by keeping on top of stock throughout the day, it means our shelves are full, customers can find the products they need and we don’t have the big task of restocking at the end of each day.

TALK AND LISTEN Be professional at all times, and always talk to your customers and respond to their feedback. If a customer requests a particular product, we’ll be selling it the very next day!

ISSUE 27 2015

15/12/2014 18:12

4203_RM27_p30-35_Store profile_v2.indd 7

15/12/2014 18:13

4203_RM27_p36-37_Meal_v1.indd 2

15/12/2014 18:14

Last minute feature

If you only do

STOCK UP ON ‘MEAL FOR TONIGHT’ PRODUCTS

Strong growth in the sector is proving that last-minute dinners are big business

T

he days when dinner was on the table for 6pm and the whole family sat round to eat together are not necessarily gone, but they have certainly changed. Customers’ lives tend to be busier now, but in fitting with that, their options of what and when to eat are so much wider. Putting the evening meal together doesn’t always need planning; it’s been made so much more convenient.

According to research from him! the top-up shopper is the most valuable in convenience. The statistics show that 31% of customers coming in to stores are there for this shopping mission. This

equates to £12.3 billion every year. Not necessarily revelatory news, but the categories seeing the strongest growth year-on-year are meal for tonight and food-to-go. In four years’ time, him! sees this category being worth £9.6bn – a third of customer spend. The meal for tonight is a huge opportunity for growth for any retailer and, for the ‘grab and go’ customer, the perfect option.

INSPIRE Stocking up on meal for tonight solutions is all very well and while many customers will take advantage, promotion is key to boosting sales. The very nature of customers who lead this hectic lifestyle means that making their shopping experience as easy as possible is key. Get it right and it will help footfall, along with customer spend.

So with this time-poor demographic, it is essential to engage and inspire as much as possible and in as many ways as possible. It comes down to shouting about it!

Getting the stock on the shelves is arguably the easy part, but once it’s there, it needs to be signposted both in your store and further afield. Leaflets and coupons delivered door-to-door are instrumental in all areas of sales, helping to remind customers what’s quick and easy for the evening meal.

OPTIONS Many customers won’t know their dinner plans for when they finish work, but if they know that a nearby convenience store stocks ready-made meals, then the hassle is taken away.

And for those that might not have access to leaflets, outside signage highlighting promotions is a great draw.

Once they’re in your store, signage still plays a significant role. A

convenient location for pick-up, such as at the front of store, will make their lives even easier. According to a recent Shopwaves report, one in four shoppers were using convenience stores for their meal for tonight – more than both discounters and supermarkets. The customer demand is certainly out there, so it’s a perfect opportunity to capture their attention and, ultimately, their custom. With the colder and longer nights, convenience has never been more important.

ISSUE 27 2015

4203_RM27_p36-37_Meal_v1.indd 3

Retailer Matters 37

15/12/2014 18:40

41

4203_RM27_p38-45_Core list_v1.indd 2

15/12/2014 18:25

core range ITEM

SIZE

SOFT DRINKS – CHILLED Irn-Bru Rockstar Punched Guava Rockstar Sours Bubbleburst Rockstar Xdurance Blueberry Rubicon Mango Boost Boost Boost 7UP Free Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Juicy Drench Orange & Passionfruit Lipton Iced Tea Lemon Diet Pepsi Pepsi Pepsi Max Pepsi Max Capri Sun Orange Cherry Coke Cherry Coke Coca-Cola Coca-Cola Diet Coke Diet Coke Dr Pepper Dr Pepper Fanta Fanta Fruit Twist Monster Monster Ripper Oasis Citrus Punch Oasis Summer Fruits Relentless Sprite Volvic Sportscap Volvic Volvic Touch of Fruit Strawberry Volvic Touch of Fruit Lemon & Lime Highland Spring Still Buxton Still Red Bull Red Bull Red Bull Sugar Free Red Bull Zero Ribena Mango & Lime Ribena Pineapple & Passionfruit Ribena Blackcurrant Ribena Blackcurrant Lucozade Caribbean Crush Lucozade Orange Lucozade Strawberry Lucozade Original Lucozade Pink Lemonade Lucozade Sport Orange Lucozade Sport Raspberry Vimto Still *Barrs Cream Soda *Barrs Limeade *Barrs Bubblegum *Barrs Cola *Irn-Bru *Irn-Bru *Irn-Bru Sugar Free *Irn-Bru Sugar Free *Irn-Bru Wee Bru *Rockstar Juiced *Lipton Iced Tea Peach

500ml 500ml 500ml 500ml 330ml 1ltr 500ml 250ml 600ml 275ml 275ml 440ml 500ml 600ml 500ml 600ml 330ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 500ml 500ml 473ml 250ml 250ml 250ml 500ml 500ml 500ml 288ml 380ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 330ml 750ml 330ml 500ml 330ml 250ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Apple Juice Orange Juice LSV Energy LSV Energy LSV Energy LSV Sugar Free LSV Glucose Cherry LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue)

200ml 200ml 1ltr 500ml 250ml 250ml 380ml 380ml 500ml 500ml 500ml

One of the Must Stock Own Brand Range New to Core Range for 2014/2015 *Scotland 42 only

ITEM

New New

New

Your guide to the bestselling brand and Own-Brand products SIZE

SOFT DRINKS – AMBIENT Irn-Bru Rubicon Mango J20 Orange & Passionfruit Diet Pepsi Pepsi Pepsi Max Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Coca-Cola Diet Coke Dr Pepper Fanta Orange Schweppes Lemonade Schweppes Indian Tonic Water Schweppes Slimline Indian Tonic Water Volvic Volvic Touch of Fruit Strawberry Highland Spring Sparkling Lucozade Energy Orange Lucozade Energy Original Ribena Blackcurrant Vimto Cordial Vimto Fizzy *Irn-Bru Sugar Free

2ltr 1ltr 4pk 2ltr 2ltr 2ltr 1ltr 1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1ltr 1ltr 1.5ltr 1.5ltr 1.5ltr 1ltr 1ltr 600ml 725ml 2ltr 2ltr

SOFT DRINKS – LIFESTYLE RANGE Apple Juice Cranberry Juice Orange Juice

1ltr 1ltr 1ltr

BISCUITS Cadbury Milk Chocolate Fingers Jammie Dodgers Maryland Choc Chip Cookies Oreo Vanilla Roll Kit Kat Jacob’s Cream Crackers MCV Digestives MCV Ginger Nuts MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Plain Chocolate Digestives MCV Rich Tea Penguin Original *Tunnock’s Caramel Wafer *Tunnock’s Teacakes

125g 150g 150g 154g 5pk 200g 300g 250g 300g 150g 300g 300g 300g 200g 6pk 4pk 6pk

BISCUITS – LIFESTYLE RANGE Custard Creams

300g

CRISPS & SNACKS Pringles Original Pringles Sour Cream & Onion Pringles Texas BBQ Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoy’s Cheddar & Onion McCoy’s Flamegrilled Steak McCoy’s Flamegrilled Steak McCoy’s Salt & Vinegar McVitie’s Mini Cheddars McVitie’s Mini Cheddars Space Raiders Beef Doritos BBQ Rib Doritos Tangy Cheese Doritos Tangy Cheese Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Hot Salsa Dip Doritos Mild Salsa Dip Frazzles Bacon Monster Munch Beef Monster Munch Pickled Onion Quavers Quavers Sensations Thai Sweet Chilli Sensations Thai Sweet Chilli

190g 190g 190g Sharing 80g 90g Std Sharing Std Std Sharing Std Std Sharing New Sharing Std Sharing Std Sharing 150g 150g Std Sharing Std Sharing Std Sharing Std

New

New

New New New

New

New New New

New

ITEM

SIZE

Squares Salt & Vinegar Walkers Cheese & Onion Walkers Cheese & Onion Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Smoky Bacon Walkers Snaps Tomato Wotsits Wotsits Mr Porky Pork Scratchings Transform-a-Snack BBQ *Walkers Pickled Onion *Walkers Tomato Ketchup *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion

Std Sharing Std Std Std Std Std Std Sharing New Std Clipstrip Std Std Std Std New Std

SWEET SNACKS Kellogg’s Nutri-grain Strawberry Kellogg’s Rice Krispies Squares Mallow Kellogg’s Rice Krispies Squares Totally Chocolatey Kellogg’s Special K Cereal Bar Kellogg’s Coco Pops Bar Tracker Bar Chocolate Chip Belvita Breakfast Milk & Cereal Biscuits Cadbury Snack Shortcake Lu Mikado Oreo Snack Pack Go Ahead Yoghurt Break Strawberry KP Milk Chocolate Dips Alpen Strawberry & Yoghurt Bar Eat Natural Almond & Apricot Nature Valley Crunchy Oats & Honey Granola Bar

37g 28g 36g 23g 20g 37g 50g 43g 39g 66g 35g 32g 29g 50g 42g

CONFECTIONERY – GIFTING Ferrero Rocher Collection Ferrero Rocher Celebrations Milk Tray Roses Quality Street

T15 T16 380g 200g 350g 400g

CONFECTIONERY – SHARING Haribo Starmix Haribo Supermix Haribo Tangfastics Galaxy Minstrels Maltesers M&M’s Peanut Galaxy Galaxy Caramel Cadbury Giant Buttons Cadbury Bitsa Wispa Bassetts Jelly Babies Cadbury Eclairs Maynards Wine Gums CDM Caramel CDM Dairy Milk CDM Fruit & Nut CDM Wholenut Rowntree’s Fruit Pastilles Aero Mint Aero Bubbles Mint Milkybar Skittles

Large Bag Large Bag Large Bag Pouch Pouch Pouch Large Bar Large Bar Pouch Pouch New Large Bag Large Bag Large Bag Large Bar Large Bar Large Bar Large Bar Large Bag Large Bar Pouch New Large Bar Pouch

CONFECTIONERY – CHOCOLATE Ferrero Rocher Kinder Bueno Kinder Bueno White Kinder Surprise Kinder Snack Bar Bounty Bounty Dark Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Maltesers Maltesers Malteser Teasers Mars

New T5 Std Std Std New Std Std New Std Std Std Std Std Big Bag New Std Std Duo

New

4203_RM27_p38-45_Core list_v1.indd 3

ISSUE 27 2015

New

New New

New

Retailer Matters 39

15/12/2014 18:26

core range One of the Must Stock Own Brand Range

New New to Core Range for 2014/2015

ITEM

SIZE

Mars Milkyway Stars M&M’s Peanut Snickers Snickers Topic Twix Twix Boost Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk CDM Fruit & Nut Crunchie Double Decker Flake Fry’s Turkish Delight Picnic Starbar Twirl Wispa Wispa Gold Aero Mint Kit Kat 4 Finger Kit Kat Chunky Kit Kat Peanut Chunky Milkybar Milkybar Buttons Munchies Rolo Smarties Toffee Crisp Yorkie Yorkie Raisin & Biscuit

Std Std Std Duo Std Std Xtra Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std

CONFECTIONERY – SUGAR Maynards Wine Gums Rowntree’s Fruit Gums Rowntree’s Fruit Pastilles Rowntree’s Jelly Tots Skittles Starburst

Std Std Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Tic Tac Mint Tic Tac Orange & Lime Halls Soothers Blackcurrant Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint Polo Lockets Honey & Lemon

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Menthol Eucalyptus Airwaves Menthol Cherry Extra Cool Breeze Extra White Extra Ice Peppermint Extra Ice Spearmint Extra Peppermint Extra Spearmint Extra White Bubblemint Extra Strawberry

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Kellogg’s Bran Flakes Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Kellogg’s Frosties Kellogg’s Rice Krispies Kellogg’s Special K Kellogg’s Variety Pack Nestlé Multi Cheerios Nestlé Shredded Wheat Nestlé Shreddies Quaker Oats So Simple Original Quaker Oats Alpen Weetabix Sugar Puffs

500g 295g 500g 375g 500g 340g 300g 8’s 375g 16’s 500g 12’s 500g 375g 24’s 320g

40 Retailer Matters

4203_RM27_p38-45_Core list_v1.indd 4

*Scotland only

ITEM

New

New

SIZE

ITEM

GROCERY – HOT BEVERAGES Horlicks Cadbury Drinking Chocolate Kenco Millicano Kenco Rich Eco Refill Kenco Smooth Eco Refill Kenco De-Caf Eco Refill Coffee-mate Nescafé Cappuccino Nescafé Cappuccino Unsweetened Nescafé Gold Blend Nescafé Original Nescafé Original Nescafé 3 in 1 Nescafé Azera Nesquik Strawberry Silverspoon Granulated Sugar Tetley Decaf Tetley Teabags Tetley Teabags Yorkshire Tea PG Tips PG Tips Twinings Earl Grey *Scottish Blend *Nambarrie

200g 250g 85g 100g 100g 100g 200g 10’s 10’s 100g 100g 50g 5pk 60g 300g 1kg 40’s 80’s 40’s 80’s 80’s 40’s 50’s 80’s 80’s

GROCERY – CANNED VEG, MEAT & FISH Heinz Baked Beans Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Smash Original Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Hunger Breaks All Day Breakfast Hunger Breaks The Full Monty Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes 8 Hot Dogs Princes Mild Chicken Curry Princes Red Salmon Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Spam Chopped Pork & Ham Wilson Chilli Con Carne

415g 200g 415g 400g 400g 400g 400g 125g 120g 176g 300g 300g 395g 395g 75g 75g 340g 200g 400g 400g 213g 160g 160g 340g 198g 410g 475g 200g 392g

New

New

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Baked Beans 410g Carrots Sliced 300g Peas Garden 300g New Potatoes 540g Tomatoes Chopped 400g Tomatoes Peeled Plum 400g Tuna Chunks in Brine 170g GROCERY – SOUP Heinz Big Soup Beef & Vegetable Heinz Big Soup Chicken & Vegetable Heinz Chicken Soup Heinz Lentil Soup Heinz Mushroom Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Batchelors Cup a Soup Minestrone Batchelors Cup a Soup Tomato *Heinz Chicken Noodle *Heinz Scotch Broth *Baxters Chicken Broth

400g 400g 400g 400g 400g 400g 400g 400g 4pk 4pk 4pk 4pk 400g 400g 400g

400g 400g 400g

GROCERY – SAUCES & CONDIMENTS Amoy Dark Soy Sauce Heinz Tomato Ketchup Heinz Salad Cream HP Original Sauce HP Classic BBQ Sauce Lea & Perrins Worcestershire Sauce Dolmio Bolognese Extra Mushroom Dolmio Bolognese Extra Onion & Garlic Dolmio Bolognese Original Dolmio Creamy Tomato Pasta Bake Uncle Ben’s Express Basmati Rice Uncle Ben’s Express Egg Fried Rice Uncle Ben’s Express Long Grain Rice Uncle Ben’s Medium Chilli Sauce Uncle Ben’s Original Sweet & Sour Sauce Batchelors Pasta’n’Sauce Chicken & Mushroom Batchelors Savoury Rice Golden Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Bisto Chicken Gravy Granules Bisto Gravy Granules Homepride Curry Oxo Cubes – Beef Paxo Sage & Onion Stuffing Sharwood’s Korma Sauce Sharwood’s Tikka Masala Sauce Colman’s Bramley Apple Sauce Colman’s Cheddar Cheese Sauce Mix Colman’s Classic Mint Sauce Colman’s English Mustard Colman’s Parsley Sauce Hellmann’s Mayonnaise Hellmann’s Mayonnaise Light Knorr Chicken Stock Cubes Pot Noodle Chicken & Mushroom Pot Noodle Curry Baxters Sliced Beetroot Branston Original Pickle Branston Small Chunk Pickle Chicken Tonight Honey & Mustard Chicken Tonight Spanish Chicken Haywards Traditional Onions Oceanspray Cranberry Sauce Old El Paso Fajitas Dinner Kit Sarson’s Malt Vinegar Tilda Basmati Rice Napolina Extra Virgin Olive Oil Sacla Green Basil Pesto

150ml 460g 285g 255g 465g 150ml 500g 500g 500g 500g 250g 250g 250g 500g 500g 122g 120g 100g 100g 170g 170g 500g 12’s 85g 420g 420g 250ml 40g 250ml 100g 20g 400g 400g 8’s 90g 90g 340g 360g 360g 500g 500g 454g 190g Kit 250ml 500g 250ml 190g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Pasta Quills Salt Spaghetti Sunflower Oil Vegetable Oil Ground Black Pepper

500g 750g 500g 1ltr 1ltr 25g

GROCERY – HOMEBAKE Nutella Carnation Evaporated Milk Heinz Taste of Home Cadbury Chocolate Pudding Ambrosia Creamed Rice Ambrosia Devon Custard Pot Ambrosia Devon Custard Angel Delight Strawberry McDougalls Plain Flour McDougalls Self Raising Flour Marmite Yeast Extract Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartley’s Best Raspberry Seedless Jam Hartley’s Best Strawberry Jam Hartley’s Strawberry Jelly Block Robertson’s Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

400g 410g 300g New 400g 190g 400g 59g 1.25kg 1.25kg 125g 415g 415g 432g 340g 340g 135g 454g 340g 227g

New New New

New New

New

New

SIZE

*Baxters Lentil & Bacon *Baxters Minestrone *Baxters Scotch Broth

New

New

New

New

New

New New

New

ISSUE 27 2015

15/12/2014 18:26

4203_RM27_p38-45_Core list_v1.indd 5

15/12/2014 18:27

4203_RM27_p38-45_Core list_v1.indd 6

15/12/2014 18:27

core range One of the Must Stock Own Brand Range

New New to Core Range for 2014/2015

ITEM

SIZE

GROCERY – BABY Cow & Gate Stage 1 Milk Cow & Gate Stage 2 Milk Farley’s Original Rusks Huggies Pure Baby Wipes Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 4+ Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem J&J Baby Bath J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo

200ml 200ml 150g 64’s 22’s 20’s 18’s 16’s 17’s 60g 200ml 200ml 200ml 100g 200ml

PET CARE – DOG Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Original Pedigree Schmackos Beef Bakers Complete Beef & Veg Winalot Chicken in Jelly Winalot Chicken in Jelly Bonio

150g 3’s 2’s 1.2kg 400g 10’s 1.35kg 400g 1.2kg 650g New

PET CARE – DOG – LIFESTYLE VALUE RANGE Dog Food Beef

1.2kg

PET CARE – CAT Sheba Turkey & Chicken Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Pouch Poultry Whiskas Pouch Favourites Whiskas Salmon in Jelly Dreamies Chicken Felix Chicken in Jelly Felix Pouch Mixed Selection Felix Pouch Fish Selection Felix Tuna Pouch Go Cat Complete Tuna, Herring & Veg Gourmet Perle Pouch Chicken

New New

150g 5ltr 390g 100g 12 x 100g 12 x 100g New 390g 60g New 400g 12 x 100g 12 x 100g New 100g 375g 85g New

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Calpol Sugar Free Calpol Sugar Free Six Plus Immodium Anti-Diarrhoea Capsules Lemsip Max All In One Lemon Lemsip Max Capsules Nurofen Tablets Beechams Powders Piriteze Allergy Tablets Pro Plus Rennie Spearmint Savlon Nurofen Express Liquid Capsules

10’s 16’s 100ml 100ml 6’s 5’s 8’s 12’s 10’s 7’s 12’s 24’s 30g 10’s

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Paracetamol Tub Ibruprofen Blister Pack

16’s 16’s

PERSONAL CARE & MEDICINES – TOILETRIES Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Silvikrin Hairspray Firm Pantene Shampoo Classic Dove Cream Bar Lynx Bodyspray Africa Compressed Lynx Showergel Africa Sure APA Active For Men Compressed Sure APD Crystal Clear Aqua Compressed Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Listerine Coolmint Mouthwash Radox Showergel Moisture

5’s 200ml 250ml 250ml 250ml 100g 100ml 250ml 75ml 75ml 250ml Single 100ml 250ml 250ml

New New

New

New

New

*Scotland only

ITEM

SIZE

PERSONAL CARE & MEDICINES – FEMININE HYGIENE Kotex Maxi Pad Nighttime Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Tampax Regular Tampax Super Bodyform Ultra Normal with Wings Lil-Lets Super

10’s 12’s 10’s 16’s 14’s 20’s 20’s 14’s 10’s

NON FOOD – PAPER Andrex Natural Andrex Natural Andrex Quilts White Andrex White Andrex White Fiesta Kitchen Roll White Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex For Men

4 Roll 2 Roll 4 Roll 4 Roll 2 Roll 2 Roll 9’s 80’s 100’s

NON FOOD – PAPER – LIFESTYLE VALUE RANGE Toilet Tissue White Kitchen Towel

4 Roll 4 Roll

NON FOOD – PAPER – LIFESTYLE RANGE Kitchen Roll White Softest Toilet Tissue White Softest Toilet Tissue White

ITEM New

New

2 Roll 4 Roll 2 Roll

NON FOOD – LAUNDRY Ariel Biological Ariel Excel Gel Bio Ariel Liquitab Biological Bold 2 in 1 Lavender & Camomile Bold Lavender & Camomile Gel Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Auto Regular Lenor Concentrated Summer Breeze Persil Capsules Non Bio Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Small & Mighty Liquid Tropical Surf Tropical

10 Wash 16 Wash 12’s 10 Wash New 16 Wash New 750ml 750ml 10 Wash 750ml New 10’s 10 Wash 15 Wash 15 Wash 10 Wash

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE Auto Washing Powder

780g

NON FOOD – HOUSEHOLD Fairy Wash Up Lemon Fairy Wash Up Original Febreeze Airspray Cotton Fresh Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Flash Wipes Lemon Cif Cream Lemon Domestos Original Bleach Bloo Acticlean Original Dettol Surface Trigger Duck Liquid Fresh Finish All in 1 Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ’n’ Vac Citrus Blossom

433ml 433ml 300ml 500ml 500ml 500ml 40’s 500ml 750ml Twin 500ml 750ml 13’s 500ml 300ml 500ml 500ml 300ml 500g

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE Clingfilm 350mm Disinfectant Firelighters Heavy Duty Refuse Sacks Kitchen Foil 300mm Press ‘n’ Seal Sandwich Bags Thick Bleach Original Wash Up Liquid Original Swing Bin Liners

25m 1ltr 14’s 10’s 7.5m 50’s 750ml 500ml 20’s

New

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE Dishcloths

5’s

New

SIZE

CHILLED & FROZEN – CHILLED Dairylea Dunkers Jumbo Tubes Kraft Philadelphia Muller Corner Strawberry Muller Light Strawberry Copella English Apple Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Cathedral City Mature Cheddar Cheestrings Original Singles Elmlea Double Flora Original Fridge Raiders Roast Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Quarter Pounder Rustlers Chicken Sandwich Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

47g 200g 150g 175g 330ml 1ltr 330ml 1ltr 330ml 200g 21g 284ml 500g 60g 250g 120g 100g 25g 213g 454g 190g 150g 500g 260g 260g 180g 180g 180g 140g 200g 475ml 475ml 475ml

CHILLED & FROZEN – LIFESTYLE RANGE Mature Cheddar White or Coloured Mild Cheddar White or Coloured Pure Orange Juice

200g 200g 500ml

CHILLED & FROZEN – FROZEN Aunt Bessie’s Jam Roly Poly Aunt Bessie’s 12 Yorkshire Puddings Bernard Matthews 8 Mini Kievs Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye 10 Value Fish Fingers Birds Eye Garden Peas Chicago Town 2 Deep Dish Pepperoni Pizzas Dr Oetker Mozzarella Pizza Freshlink 8 Pork Sausages Kershaws Chicken Dinner Lyons Maid Vanilla Brick McCain Oven Chips Ross Cottage Pie Viennetta Vanilla Wall’s Magnum Classic Young’s Admiral Pie

pack pack pack pack pack pack 480g pack pack pack pack pack 907g pack pack 3 pack pack

TOBACCO – CIGARETTES JPS Blue KS JPS Blue KS Lambert & Butler KS Lambert & Butler KS Richmond KS Richmond SK Windsor Blue KS Windsor Blue SK Mayfair KS Mayfair KS Sterling KS Sterling SK Sterling SK Sterling Fresh Taste On Demand KS Sterling KS Sovereign Blue KS Sovereign Blue SK

19’s 10’s 20’s 10’s 19’s 19’s 20’s 20’s 19’s 10’s 19’s 19’s 10’s 19’s 10’s 19’s 19’s

CIGARETTES – NO3 (OWN BRAND) RANGE No3 KS No3 KS No3 SK No3 SK

19’s 10’s 19’s 10’s

ISSUE 27 2015

4203_RM27_p38-45_Core list_v1.indd 7

New

New

New New New New

New

New New New New

Retailer Matters 43

15/12/2014 18:28

core range One of the Must Stock Own Brand Range

ITEM

New New to Core Range for 2014/2015

SIZE

ITEM

TOBACCO Golden Virginia Amber Leaf Amber Leaf Gold Leaf

12.5g 25g 12.5g 12.5g

BEER Becks Bottle Budweiser Bottle Budweiser Can Stella Artois Bottle Stella Artois Bottle Stella Artois Pint Can Stella Artois Can Stella Artois Can Carlsberg Can Carlsberg Special Brew Can Carlsberg Export Can Holsten Pils Can San Miguel Bottle San Miguel Bottle San Miguel Can Skol Can Guinness Draught Can Red Stripe Can Desperados Bottle Foster’s Gold Bottle Foster’s Radler Bottle Foster’s Pint Can Foster’s Can Foster’s Can Heineken Can John Smith’s Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Tiger Peroni Bottle Peroni Bottle Tyskie Can Carling Pint Can Carling Can Carling Can Carling Zest Bottle Cobra Bottle Coors Light Bottle Coors Light Can Corona Bottle Crabbie’s Alcoholic Ginger Beer Old Speckled Hen *McEwan’s Export Can *Tennent’s Pint Can *Tennent’s Can *Tennent’s Can *Tennent’s Special Ale Can *Miller Genuine Draft Bottle

6pk 6pk 4pk 660ml 6pk 4pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 660ml 4pk 8pk 4pk 4pk 3pk 6pk 4pk 4pk 4pk 8pk 4pk 4pk 4pk 550ml 640ml 4pk 660ml 4pk 4pk 4pk 8pk 4pk 660ml 4pk 4pk 4pk 500ml 500ml 4pk 4pk 4pk 8pk 4pk 4pk

CIDER Stella Cidre Bulmers Red Berries & Lime Bulmers Original Bulmers Bold Cherry Jacques Fruit des Bois Scrumpy Jack Strongbow Strongbow Strongbow Pear Strongbow Citrus Edge Strongbow Dark Fruit K Cider Magners Original Magners Original Can Magners Pear Crumpton Oaks Frosty Jacks Koppaberg Mixed Fruit Koppaberg Strawberry & Lime

568ml 568ml 568ml 568ml 750ml 4pk 4pk 2ltr 4pk 4pk 4pk 4pk 568ml 4pk 568ml 2ltr 2ltr 500ml 500ml

CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND) Amber Strong 4pk Eridge Vale 2ltr White Storm 2ltr White Storm 1ltr White Storm 500ml

44 Retailer Matters

4203_RM27_p38-45_Core list_v1.indd 8

*Scotland only

New

New New

New New

New

New

New

New New

New

New New New

SIZE

ITEM

Black Storm

500ml

WINE – WHITE Echo Falls Chardonnay Echo Falls Pinot Grigio Echo Falls White Hardys VR Chardonnay Hardys VR Pinot Grigio Kumala Cape Classics White Stowells Chenin Blanc Turner Road Chardonnay Pinot Grigio Casillero Del Diablo Sauvignon Blanc Isla Negra Sauvignon Blanc Barefoot Pinot Grigio Gallo Pinot Grigio Blossom Hill Chardonnay Blossom Hill White Jacob’s Creek Chardonnay Jacob’s Creek Semillon Chardonnay Wolf Blass Yellow Label Chardonnay Oyster Bay Sauvignon Blanc Black Tower Rivaner Lindemans Cawarra Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

New

New New

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Chardonnay 75cl Vintners Californian Chardonnay 75cl Vintners White 75cl Vintners Chilean Sauvignon Blanc 75cl Vintners Italian Pinot Grigio 75cl WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED Echo Falls Merlot Echo Falls Red Hardys VR Cabernet Sauvignon Hardys VR Merlot Hardys VR Shiraz Kumala Cape Classics Red Stamp Shiraz Cabernet Turner Road Cabernet Sauvignon Merlot Casillero Del Diablo Cabernet Sauvignon Isla Negra Cabernet Sauvignon Barefoot Merlot Gallo Cabernet Sauvignon Blossom Hill Red Campo Viejo Tempranillo Jacob’s Creek Grenache Shiraz Jacob’s Creek Shiraz Cabernet Lindemans Bin 50 Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Australian Shiraz Vintners Californian Merlot Vintners Red

75cl 75cl 75cl

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE Echo Falls Rosé Echo Falls White Zinfandel Barefoot White Zinfandel Gallo White Zinfandel Gallo White Grenache Blossom Hill White Zinfandel Jacob’s Creek Shiraz Rosé

75cl 75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Californian White Zinfandel 75cl New

New

WINE – SPARKLING Asti Martini Jacob’s Creek Sparkling White Pinot Noir

75cl 75cl

WINE – SPARKLING – PREMIUM OWN BRAND Prosecco Santa Loretta

75cl

WINE – FORTIFIED WINE Stone’s Ginger Wine

70cl

New

New

New

SIZE

Martini Bianco Martini Extra Dry Harveys Bristol Cream Cockburn’s Fine Ruby Port Croft Original QC Cream QC Medium Taylor’s Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

75cl 1.5ltr 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini Bellarini

1.5ltr 75cl

SPIRITS & ARTD’S – SPIRITS Bacardi Bacardi Jack Daniels Jack Daniels Southern Comfort Baileys Bell’s Whisky Bell’s Whisky Captain Morgan Captain Morgan Spiced Gordon’s Gin Gordon’s Gin Smirnoff Smirnoff Disaronno Glenfiddich Three Barrels Brandy Tia Maria Courvoisier Sourz Apple The Famous Grouse The Famous Grouse Jameson Malibu Russian Standard Glen’s Vodka Glen’s Vodka Jagermeister *Drambuie *OVD Rum *OVD Rum *Martell *Isle of Jura *Whyte & Mackay *Whyte & Mackay

70cl 35cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 35cl 50cl 70cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl 70cl 70cl 70cl 35cl

New

New

SPIRITS & ARTD’S – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy 70cl Prince Consort Brandy 35cl Prince Consort Gin 70cl Prince Consort Vodka 70cl Prince Consort Vodka 35cl Prince Consort Whisky 70cl Prince Consort Whisky 35cl ARTD’S Jack Daniels & Cola Gordons Gin & Tonic Morgans Spiced & Cola Smirnoff Ice Smirnoff Ice Smirnoff & Cola Smirnoff & Cranberry WKD Blue WKD Blue WKD Iron Brew

330ml 250m 250ml New 70cl 4 x 275ml 250ml 250ml 70cl 4 x 275ml 70cl

LIGHT SPIRITS (OWN BRAND) RANGE V*dgrad V*dgrad V*dgrad

1ltr New 70cl 35cl

This listing is believed correct at time of printing. E&OE.

ISSUE 27 2015

15/12/2014 18:28

4203_RM27_p38-45_Core list_v1.indd 9

15/12/2014 18:28

4203_RM27_p47-48_Secrets_v1.indd 2

15/12/2014 18:30

The secrets of my Retailer Matters takes a trip to Nottingham to find out what makes a transformed family store such a hit

Gurpinder Singh and his family own Ambergate Supplies, a recently refurbished Lifestyle Express store in Nottingham How did you get into retailing?

Several of my family have been retailers with their own stores and they suggested that it was a career I could get in to. As a family, we followed their advice and have never looked back.

Here we are, running our store for the 13th year.

Q

When did you join Lifestyle Express?

We made the decision to join Lifestyle Express in 2011.

Q

What is the best thing about being part of Lifestyle Express?

For us, one of the best things has to be the amazing in-store promotions. I don’t think that people realise the power of promotions and how much they can make a difference to your business.

Lifestyle Express not only has unbeatable prices for products on promotion, but it also provides retailers with brilliant POS that really catches customers’ eyes as they walk into the store. In addition, the Lifestyle and Lifestyle Value Own

Gurpinder Singh and his team outside their store

Brands are really appealing to customers, as they know that these products offer quality they can trust and at great prices.

I also have to say that one of the main reasons we love Lifestyle Express is our Business Development Manager Steve Walters, who is based at Hyperama Nottingham. He’s always there when you need him and there isn’t a single thing he wouldn’t help us with. Being in retail, we know more than most that delivering brilliant customer service is essential and he is a prime example of it.

t

Q

ISSUE 27 2015

4203_RM27_p47-48_Secrets_v1.indd 3

Retailer Matters 47

15/12/2014 18:30

feature Your store

WHAT’S THE SECRET TO YOUR SUCCESS? Get in touch and share your story

retailermatters@ summersault.co.uk

Q

What is your store’s unique selling point?

We’ve recently carried out a complete refurbishment of the store and decided that we would dedicate some space exclusively to beers, wines and spirits. Everything about this area of the store is different and it can’t be missed by our customers when they come in to shop. There’s a drop ceiling that only covers this area, and the shelving and chiller are all black compared to the white and grey colours of the rest of the shelving.

Q

Tell us about a recent success.

It has to be the extension we’ve added. After we’d acquired the store next door, we quickly began work to extend our store, doubling its capacity.

At the end of September, we invested around £70,000 to carry out a whole refurbishment. While it was a considerable investment, it’s safe to say it has made an enormous difference to our sales and footfall. We are continually seeing new customers coming in to the store and we hope that this continues long into the future.

YOU AND STORE IN YTOUR SPOTLIGHT HE

n Describ e your sto re in just three word s:

Bright, prom otions, fun .

The store has been completely transformed and increased sales prove it was worth the investment

n Describ e yo

Happy, del urself in three words: ighted, am bitious.

n What is

your

The promot bestseller? io Fosters for nal 15-pack £10.

Q

How do you spread the word about your store?

As we sell and deliver newspapers, we put promotional leaflets in with them to tell the community about our latest promotions and offers. It’s also a great way to reach those who are housebound, as they can phone the store and place an order. We also do a general leaflet drop in the surrounding area.

Q

What promotions are particularly successful?

One that has blown all others out of the water is the Fosters 15-pack for £10. This is a truly unbeatable price and they’ve flown off the shelves.

“Be prepared to take chances when it comes to your stock.

You never know how well something will sell until you’ve tried it. Talk to your customers about what they’re looking for” 48 Retailer Matters

4203_RM27_p47-48_Secrets_v1.indd 4

Q

What has been the best decision you’ve made about the store?

Apart from actually buying the store, joining Lifestyle Express has been our best decision. Before we joined, we couldn’t offer our customers such brilliant promotions, but now we can offer so many ‘buy one get one free’ deals, and they always catch our customers’ attention.

Q

Any words of wisdom for other retailers?

Be prepared to take chances when it comes to your stock. You never know how well something will sell until you’ve tried it. Talk to your customers about what they’re looking for and give it a try, it might turn out to be one of your biggest sellers.

Q

What are your plans for the future?

At the moment we’re really happy to continue with how things are, though in the future, we may look to acquire an additional store. If we do, we’ll definitely enlist the help of Lifestyle Express to make it a success.

ISSUE 27 2015

15/12/2014 18:31

4203_RM27_p47-48_Secrets_v1.indd 5

15/12/2014 18:31

your guide to…

… being ready for the tobacco display ban Tough new legislation will be coming into effect on 6 April 2015 – will you be ready?

ONE OF THE BIGGEST challenges facing retailers in 2015 is the tobacco display ban, which comes into play in just a few weeks, on 6 April.

It is absolutely essential that all retailers know what to do when April arrives and all tobacco displays must be covered up.

Failing to act simply isn’t an option. If your display is not covered up, you could be handed a hefty fine, prosecuted and, worse case scenario, face six months’ imprisonment.

The new rule dictates that all tobacco gantries are covered up, the law doesn’t dictate how.

Gantries can be opened for stocktaking, refilling, cleaning, maintenance and for serving customers aged 18 and over.

However, during this time, the gantry can only be ‘open’ for the time it takes to complete the task.

SO WHAT DO YOU NEED TO DO? Firstly, you need to establish how you will cover up your gantry.

Some retailers have an agreement with a tobacco company, such as JTI, who will adapt their gantry to be fully compliant.

However, many retailers still need to source a solution to ensure they cover up their tobacco products. Some will install sliding doors, others will use a screen or curtain, while some may opt for a purpose-built over-counter or under-counter solution, visible to staff but not to customers.

Whatever happens, your display must be covered. There are no exceptions to the rule: if

50 Retailer Matters

4203_RM27_p50_Guide to_v2.indd 2

TOP Get your solution ordered and installed. While the law TIP doesn’t come in until 6 April, it’s wise to be ahead of the game and beat the inevitable last-minute rush to comply in March you sell tobacco products, the ban includes you.

inevitable last-minute rush to comply in March.

STEP 1

STEP 3

Look at the options available to you. Which solution looks best for you, your budget and your store? If you haven’t yet talked to your tobacco company representative, do so now.

Make sure your price lists and product details are compliant.

Prices can only be shown on a display list, which can be no larger than A3. The words must be in Helvetica font and no larger

than 7mm high. Adult smokers can also be shown a picture price list upon request.

STEP 4 Ensure all your staff are fully aware of the ban and what it means when accessing the gantry to clean, assess stock levels and serve customers.

STEP 2 Look at timescales and get your solution ordered and installed.

While the law doesn’t come into effect until 6 April, it’s wise to be ahead of the game and beat the

IF YOUR DISPLAY IS NOT COVERED UP, YOU COULD BE HANDED A HEFTY FINE AND, IN SOME CASES, SIX MONTHS IN JAIL

ISSUE 27 2015

15/12/2014 18:33

4203_RM27_p50_Guide to_v2.indd 3

16/12/2014 15:11

4203_RM27_p52_ad.indd 2

15/12/2014 18:35