At LifeStraw we Believe

2020 was a year of challenge and opportunity. As a valuedriven brand, we were compelled to stand up often for our beliefs and values and for the communities where we work. Through these actions, we developed a belief statement that guides how we, as a team, work globally, which is now used in our Brand Guidelines to ensure that our partners and vendors align with these core principles.

That everyone should have equitable access to safe drinking water, and that our goals of providing safe drinking water cannot be accomplished without also supporting and believing in:

• Research, science, and public health principles and institutions. • Climate Change – that it is real and disproportionately affects low-resource communities. • The responsibility to reduce our environmental footprint and our accountability to be transparent about our greenhouse gas emissions and our efforts to mitigate them. • The rights of women and girls across the world. • The rights and inclusion of BIPOC, LGBTQ, people of various abilities, body types, income levels, and geographic backgrounds. • The importance of diversity, equity, and inclusion in our marketing, in our company, and in our impact work. • Black Lives Matter, and that we as a company must strive to be actively anti-racist. • The rights of people to seek asylum in other countries when they are fleeing persecution at home, and the rights of families to stay together. • Human Rights, Human Equity and Human Compassion.