Instagram for Creatives

www.weddedwonderland.com

Wendy Daoud El-Khoury, founder of Wedded Wonderland & The CreativeBusiness Hub – has successfully created a huge community on social media forher business. Here she shares her top tips for those in the event industry

WHAT INSPIRED YOU TO START WEDDED WONDERLAND AND CAN YOU TELL US HOW AND WHEN DID IT ALL COME ABOUT?

I was a wedding planner for a number of years and found a huge gap online in communicating and disseminating meaningful content, suppliers and information to Brides.

HOW HAS WEDDED WONDERLAND EVOLVED OVER THE YEARS AND WHAT DO YOU THINK HAS BEEN THE KEY TO IT’S SUCCESS?

Staying true to our audience, our legion of fans and Fairies, and of course this incredible industry.

WHAT LED YOU TO LAUNCH THE CREATIVE BUSINESS HUB AND SHARE YOUR KNOWLEDGE ON SOCIAL MEDIA WITH INDUSTRY PROFESSIONALS?

Through this journey I have pursued sharing my learnings with the industry in the form of consulting, seminars and workshops to keep them informed - as when I started WW there was little information on Digital Marketing in the Wedding and Event space.

WHAT ARE SOME OF THE TOP MISTAKES EVENT INDUSTRY BUSINESS OWNERS MAKE ON INSTAGRAM?

Sharing content at the wrong time!

WHAT ARE YOUR KEYS TO BUILDING AN ENGAGED FOLLOWING ON INSTAGRAM?

Understand your audience. Social listening is imperative to understand what looks like a well performing post vs. what is not, and that doesn’t just come down to the number of likes.

HOW SHOULD EVENT INDUSTRY BUSINESS OWNERS BEST USE INSTA STORIES?

This is the most dynamic platform in our marketplace today- utilise it to keep your audience in the loop with what’s on NOW. It is an incredible way for your followers and customers to see a glimpse into your world.

HOW CAN EVENT INDUSTRY BUSINESS OWNERS BETTER USE INSTAGRAM TO ACTUALLY CONVERT THEIR FOLLOWERS TO CLIENTS?

Ask questions, run competitions, promote certain products... and above all measure the feedback! If no one is biting, they’re simply not interested! It’s a great resource to genuinely determine what people are interested in…and this is measured through leads, enquries and of course sales!