10 years of MOREVER: a journey of creativity, charity and change Founded a decade ago, MOREVER, a creative agency, has been on an extraordinary journey, helping purpose-led brands and charities create compelling narratives that drive meaningful change. The agency’s co-
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founders, Dan and Abi Mellor, have
built a reputation for delivering
impactful stories, particularly in the charity and health sectors. As they
celebrate this milestone, they reflect on the challenges they overcame,
their biggest achievements and their aspirations for the future.
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What led Abi Mellor, Managing Director of MOREVER, to start the agency?
the Department of Health. My husband, Dan, meanwhile, was
I spent the first year or so of my career
developing a deep well of experience in
such as The British Heart Foundation.
companies and agencies.
world, in account handling roles, firstly
We were two sides of the same coin.
these roles, I looked after high profile
We already had one young child, and
working for charity heavyweights
Eventually, I moved into the agency at Worth and then at iCrossing. In
clients such as GlaxoSmithKline and
senior creative roles within production
another on the way, when I reached my