Life Instyle MELBOURNE - Sales Kit

3 - 6 AUGUST 2017 ROYAL EXHIBITION BUILDING, MELBOURNE

WHAT IS LIFE INSTYLE? Life Instyle is Australia’s most prestigious trade event for designers of unique & quality products who are looking to grow their wholesale business by connecting with boutique retailers from across the world.

With a strong focus on creative excellence and innovative design, Life Instyle has become a highly anticipated and sought after event within the retail industry and a centre of activity for buyers with their finger on the pulse.

Strategically placed during the two key buying times in Australia, Life Instyle is the event that allows designers & retailers to collaborate and further grow the vibrant and innovative retail industry we are all a part of.

WHO VISITS LIFE INSTYLE? Visitors to Life Instyle are some of the most stylish and trend driven people in the retail industry. They are always on the lookout for the latest innovative and unique products to put their business in front of the trends and deliver a memorable experience to their customer.

Unique homewares are an event favourite however fashion, jewellery, ethical, stationery, gift and furniture across the Life Instyle, Kids Instyle & First Instyle events have grown to now be incredibly popular with the trendy crowd.

SYDNEY 2017 NUMBERS 6,093

UNIQUE VISITORS

584 6,677

REVISITS

TOTAL VISITS

MELBOURNE 2016 NUMBERS

TWO YEARLY EVENTS 13,000

7,065

UNIQUE VISITORS

1,198 REVISITS 8,263

TOTAL VISITS

average yearly visitors

65%

of visitors to our Sydney event are from NSW

2000+

brands launched at Life Instyle

54%

of visitors to our Melbourne event are from Victoria

WHY EXHIBIT WITH LIFE INSTYLE? Exhibiting at Life Instyle is the ideal way to showcase your product in the two key retail buying seasons of the year and launch your brand in the most sought after event on the retail calendar. Meet a core audience of influential buyers, media, stylists and designers traveling to source from Australia’s top design talent.

Life Instyle opens up a world of opportunity for your business and enables unprecedented access to key buyers and influencers on the hunt for new and innovative suppliers. With a signature trademark of style, quality and creativity, Life Instyle is the ideal platform to launch your brand in a cutting-edge atmosphere.

Life Instyle is the trade event that knows how to build your customer base, support your business growth and launch your brand in the retail industry.

Put your product in the hands of your customer and inspire them with your story.

OUR SOCIAL AUDIENCE

blog 71,000

15,000

4,486

7,000

FOLLOWERS

PAGE LIKES

FOLLOWERS

SUBSCRIBERS

NEW IN 2017!

700

6,297

3,203

FOLLOWERS

PAGE LIKES

FOLLOWERS

“ ” “ ” “ ”“ ” “ “ ” ” “ “ WHAT OUR COMMUNITY HAS TO SAY

It’s a no-brainer, you cannot miss Life Instyle if you are a serious homewares buyer!

- JO DAWKINS | CACTUS HILL PROJECT

VISITORS AND

EXHIBITORS

Since our first Life Instyle in Feb 2016 to now, we have over 200 stockists in Australia and New Zealand and growing.

– KATE CAMPBELL, POUCH AUSTRALIA | Co-Founder

There is a lot of diversity of products and you can be guaranteed finding that one special stand out range for your own business.

I can’t thank Life Instyle enough for providing the only platform I would ever consider launching such an important product.

- PRUE GOODE | AGGIE’S PLACE

– KERE BAKER, LOOBYLOU | Founder

Life Instyle is an opportunity for independent makers and importers with an artisan and bespoke bent to gather and exhibit their wares to buyers with a similar mindset.

- MEGAN TOUSDALE ODGERS AND McCLELLAND EXCHANGE STORES

I love that you can sit down in a nice environment for a champagne and something good to eat. Love it!

- CHRISTINA MOULTON | TWOPAIRS HOMEWARE

Since doing our first show 2 years ago in Melbourne we have seen huge growth of our brand not only to our stockist list and brand success but also by way of introducing all visitors from retailers, interior designers, stylists and industry partners to what our brand is all about.

– MICHAEL BEER, MR PINCHY & CO | Creative & Managing Director

Kids Instyle in Sydney this year was amazing! We covered our costs by midday on the first day! By day four we had so many great orders with our new lovely stockists. We will definitely be coming back in August.

– JAMIE FRIDD, JAMIE KAY | Designer & Founder

OUR VISITORS LOOK LIKE THIS Get into the headspace of our visitors to better understand what they need and how you can help them.

VISITOR INSIGHTS:

VISITOR FEEDBACK: 54%

73%

visitors are the director, owner or partner of their business

of visitors are between the ages of 35 - 54

Visitors are becoming more and more aware of the story behind the brand and the products supplied by the brand have to tell. Make sure you tell your story through stand design, styling, branding, marketing material, packaging and product offering.

62% 12%

The first impression is the lasting impression. Visitors were interested in stand design and the ability to tell the brands story through this design. This is your opportunity to showcase your product in the best way possible that allows your customer to be taken on a journey before you even say hello.

bricks & mortar stores online retailers

– this means that the decision makers will be the business contacts you will be networking with

HOMEWARES 35% KIDS & BABY 11% FASHION

40%

of 2016 visitors are on the lookout for the next big thing in Homewares

of Kids Instyle visitors are looking for Fashion, Homewares and toys for their little stylish customers

of 2016 visitors are looking to be ahead of fashion trends

MARKETING STATS

KEY MEDIA:

OUR CAMPAIGN:

9,500 LOOKBOOKS DELIVERED – these books are printed and mailed to pre-registered visitors to our next event. They include an individual listing of each of our exhibitors.

6,000 HANDBOOKS AVAILABLE – these books are used as the visitors guide to the event that include a full page individual exhibitor advert for each exhibitor.

85% of visitors will conduct buying post event with 20% using the handbook as their source of information.

9,500

INDIVIDUAL VISITOR INVITES

– these invites are sent to visitors of previous events

40,000+

EMAIL DATABASE

- email campaigns are used for acquisition brand awareness that target past attendees as well as new visitors

Targeted social media marketing and paid adverting in:

HOW DO I GET INVOLVED? YOUR PACKAGE INCLUDES: LIFE INSTYLE LAYMAN’S TERMS

TECH TALK The m2 size of your stand

A blank canvas to bring your vision to life

= =

Lights to illuminate your product

=

1 x 300 watt wall mounted light per 1.5m of wall eg. 3 x 3m2 stand has 2 lights included

Promote your presence

=

Promotion in the Look book*, Handbook*, mobile app and website

The safety of you and your buyer is key

=

Public Liability Insurance

Your very own space

White panel high back walls @ 2.4m tall

SIZE

PLATINUM

GOLD

SILVER

2.5 x 3 ( 7.5sqm )

N/A

$5,100.50

$4879.50

2.5 x 4 ( 10sqm )

N/A

$6,444.00

$6,149.00

2.5 x 5 ( 12.5sqm )

N/A

$7,608.00

$7,510.50

3 x 3 ( 9sqm )

$6,013.00

$5,799.00

$5,534.00

3 x 4 ( 12sqm)

$7,660.50

$7,375.00

$7,113.50

3 x 5 ( 15sqm)

$9,399.50

$9,043.00

$8,601.00

3 x 6 ( 18sqm )

$11,139.00

$10,710.50

$10,180.50

3 x 7 ( 21sqm )

$12,786.00

$12,286.50

N/A

3 x 8 ( 24sqm)

$14,525.50

$13,954.50

N/A

*subject to deadline dates at time of booking

All prices GST inclusive

WHAT INSPIRES ME ABOUT LIFE INSTYLE? “I am driven by the passionate individuals I have the honour of working with every day. Their ability to see a gap in the market and fill it with unique & high quality products is astounding and I do a little jig every time I see their products in my local retailer.”

SINEAD KAVANAGH | ACCOUNT MANAGER sinead.kavanagh@reedexhibitions.com.au 02 9422 8694

WHAT INSPIRES ME ABOUT LIFE INSTYLE? “I get swept up in the collaboration & innovation I see at every event I have the pleasure of working on. I love seeing the growth of new First Instyle exhibitors graduate into the main event of Life Instyle or Kids Instyle. The very essence of Life Instyle supporting Australian small business inspires me to bring my best.”

DAMIAN DYKE | SALES EXECUTIVE damian.dyke@reedexhibitions.com.au 02 9422 2706