Business

6 Unique Marketing Ideas For Small Businesses

Small businesses have to be resourceful and innovative when it comes to marketing their business. Here are six great ideas to consider…

1. Host events: Consider hosting events that bring together your target audience and showcase your products or services. This could include workshops, classes or networking events, and can help build brand awareness and customer loyalty.

2. Utilise influencers: Identify influencers in your industry or niche and partner with them to promote your business on social media. This can help expand your reach and build credibility with potential customers.

3. Create video content: Video content is an effective way to engage customers and communicate your brand message. Consider creating how-to videos, product demos, or behind-the-scenes glimpses of your business to give customers a deeper understanding of your brand.

Great April Fools’ office ideas

Here are some ideas for April Fool's pranks that you can do in the office:

4. Write an article: Put pen to paper - you can publish your article as a blog post or offer social media ‘feeder’ posts to highlight your knowledge. Did you know that advertisers in this magazine receive a free editorial if they advertise for at least three months? It’s a great opportunity to boost brand awareness and show others your expertise.

5. Offer limited-time promotions: Offering promotions, discounts or free trials can encourage customers to try your products or services and can create a sense of urgency and excitement around your brand.

6. Collaborate with others: Partnering with complementary small businesses can help you reach new audiences and expand your network. Consider cross-promoting each other's products or services or co-hosting events to create a mutually beneficial relationship.

One for the bookshelf…

• Switch the office: Change the office décor such as moving the plants, putting pictures on different walls or experiment with furniture.

• Change the settings: Change the settings on the office copier, printer or coffee maker to confuse your colleagues.

• Create fake emails: Send out fake memos or emails from ‘senior management’ or ‘IT department’ announcing a new office policy or change in procedure.

• A prank call: Have someone call the office pretending to be an important client or a delivery person and ask for someone by a different name.

• Food pranks: Fill the office fridge with jelly instead of yoghurt or switch the sugar with salt in the sugar jar.

• Swap signs: Swap the signs on the office doors with those of different offices or departments.

• Create a fake holiday: Announce that the office will be closed for an unusual or made-up holiday and see who falls for it.

• Alter a desktop background: Change a colleague’s desktop background to a funny image.

• Fake a virus: Send a fake email or message to colleagues warning them of a computer virus and watch as they frantically try to protect their computers.

• Create a fake meeting: Schedule a fake meeting and invite colleagues to a location that doesn't exist or at an unusual time, like 6am in the morning.

Be mindful! As with any prank, be sure to keep it light-hearted and respectful, and avoid pranks that may cause harm or damage to property.

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