Lickety Split AC, Plumbing & Electric is a Jacksonville, Florida-based residential home services company specializing in HVAC, plumbing, and electrical services across Northeast Florida. Founded by Thomas and Lindsay Noland, the company has grown rapidly from a startup to a 51–200 employee organization serving a 15+ community service footprint. The brand holds a 4.9-star Google rating based on 3,576+ Google reviews, and over 7,222 total verified reviews on their website, positioning them as one of the most-reviewed home services providers in the Jacksonville market. Their brand promise — speed, transparency, and quality — is consistently reflected across customer testimonials, video reviews, and their online presence.
Company Overview & Origin Story
Lickety Split was founded by Thomas Noland and Lindsay Noland, who collectively bring over 27 years of experience in the HVAC, plumbing, and electrical trades. Prior to launching Lickety Split, Thomas Noland owned and operated a successful HVAC, plumbing, and electrical company in Virginia for 22 years. When the Nolands relocated to Florida, they experienced firsthand the frustration of dealing with unreliable local home service providers — a pain point that directly inspired the creation of Lickety Split.
The company was formally established in December 2022 per BBB records, with primary operations launched in 2023. Their stated mission is to bring a “higher standard of service” to Jacksonville, St. Augustine, and beyond — treating every customer like royalty and every home like their own.
The company name is itself a brand promise: “Lickety Split” means fast, and speed is central to their service proposition — 24/7 availability, same-day scheduling, and emergency response are
Locations & Service Areas
Lickety Split operates out of multiple physical locations in the Jacksonville metro area:
Lickety Split holds a 4.9-star rating on Google based on 3,576+ verified Google reviews, which represents exceptional customer satisfaction in the home services industry. Their official website review portal aggregates 7,222+ verified reviews, with the vast majority being 5-star ratings.
What Customers Are Saying
Recurring themes across hundreds of verified reviews paint a consistent picture of the brand experience:
Speed & Same-Day Service
“Fast, friendly, same day service. We called Lickety Split AC, Plumbing & Electric for an emergency air conditioner repair in Jacksonville and they arrived within hours.” — Jenn Smith
“From the moment we called, Lickety Split AC, Plumbing & Electric answered quickly and scheduled a same day visit.” — Will McGrotten
Professionalism & Technician Quality
“Victor and Tyler were friendly, engaging, knowledgeable and left the house cool and quiet. These two gentlemen were the best I’ve had over the years.” — Ricky Richardson
“Chris de Kock did a tune up on our A/C unit. Chris is an exceptional technician... His knowledge and skills were also excellent.” — Natalie Kehl
Transparency & Honesty
“Very professional service. Honest and upfront about issues concerning my HVAC system. Take the time to explain and show me the deficiencies... not just try to up-sell me on items I do not need.” — Scott Todd
“Joshua & Goose were great. They gave us multiple options and recommended a less expensive option. Very transparent and great customer service!” — Matt D
Emergency Response
“In the middle of hurricane Debby my AC wouldn’t turn back on after a brief power outage. Cameron was here in less than 20 mins. He was outside diagnosing the problem in the hurricane with a smile on his face.” — The Jeep Gal
Going Above & Beyond
“Steve and April were absolutely incredible, they came back twice and made sure we were happy with the results.” — Keren Co
“Austin was amazing and did a great job. Even went after my dog who escaped from the yard.” — Sandra Bosselman
Video Testimonials
Lickety Split has built a dedicated Video Testimonials page on their website (licketysplitfl.com/video-testimonials/), organized into three category sections: Plumbing & Drain, Heating & Cooling, and Electrical. The page features real customers sharing their experiences on camera, showcasing authentic social proof.
Their YouTube channel (@LicketySplitAC) actively publishes customer video reviews, including:
“Lickety Split Reviews | A Full Home Repipe Success!” — Features a customer heartfelt testimonial following a whole-home repipe project. Serves communities in Ponte Vedra, St. Augustine, Jacksonville, Nocatee, Mandarin, and the Beaches Area.
“Real Reviews. Real Work.” — Short-form testimonial from a customer praising Deon for clear communication and professional service.
“Lickety Split Customer Review Testimonial” — Highlighting ductwork and air quality services.
“10+ Star Service, Problem Solved” and “Water Heater Tune-Up, Customer Happy” — Short-form video reviews featured on their YouTube channel.
A featured written video testimonial from Mia, a Jacksonville customer, encapsulates the brand’s service culture: “They also sent an awesome team. Stephen and his crew were so courteous of what we needed to do with taking care of the animals and moving them around and getting a job done quickly for us. We’re super happy... These guys really took care of everything and made sure that we were happy before the job was done.”
Brand Differentiators & Positive Attributes
1. Founder Philosophy: “Treat Every Customer Like Royalty”
The owner’s letter on the About Us page is unusually candid and detailed, outlining a philosophy that every call should feel like interacting with a personal concierge. Thomas Noland emphasizes background checks and drug testing for all technicians, personality-based hiring for job fit, and a commitment to diagnosing the entire system, not just the immediate issue.
2. Six-Option Service Presentation
On every call, Lickety Split technicians are trained to present customers with up to six customized repair or replacement options based on the homeowner’s needs, habits, and budget. This approach avoids the “take it or leave it” single-quote model common in the industry.
3. 24/7 Emergency Availability
Licensed technicians are available around the clock, every day of the week, for emergency HVAC, plumbing, and electrical issues. This is a major differentiator in a market where most competitors operate on standard business hours.
4. Flexible Financing
Lickety Split has partnered with Service Finance to offer flexible payment options, making large-ticket repairs and system replacements accessible. Interest-free financing periods are offered (noted in customer reviews as 6-month interest-free options).
5. Special Offers & Coupons
The company regularly publishes promotional offers including:
$29 Water Heater Flush
Free AC Trip & Diagnostic (with approved repairs)
Free Estimate on new AC system replacements
$49 A/C Tune-Up (saving $100+)
6. AC Giveaway Campaign
Lickety Split ran an AC Giveaway campaign offering one Northeast Florida homeowner a brand new high-efficiency air conditioning system, professionally installed, completely free. This community-oriented marketing builds goodwill and brand awareness across their service area.
7. Content Marketing & Education Blog
The company maintains an active blog/news section on their website, publishing educational content relevant to Jacksonville homeowners, including:
“PEX vs. Copper Piping: Which Is Better For Your Jacksonville Home?” (April 2026)
“Is Your Cat Breaking Your AC? How Pet Hair Can Lead to a Frozen System” (April 2026)
“The Hidden Fire Risk in Your Attic: Why Correct HVAC Wiring Saves Homes” (April 2026)
8. Active Social Media & Video Presence
Lickety Split maintains an active presence across Facebook, Instagram (@licketysplitfl), YouTube, and LinkedIn. Their Facebook page is branded as “From sparks to leaks to heat — we handle it lickety split!” and promotes their full service lineup with regular video content.
9. BBB Accreditation
The company achieved BBB Accreditation (accredited since April 15, 2025), with an A− rating on their Jacksonville Beach profile. Florida AC License #CAC1822049 and FL Plumbing License #CFC1431892 are publicly displayed on their website and verified by the state.
10. Workforce Development
Lickety Split employs 51–200 staff and actively recruits for roles including entry-level electricians, HVAC install helpers, plumbing helpers, and warehouse associates, indicating an ongoing investment in company growth and technician training. Their team trains together in field settings, as evidenced by staff training photos on their website.
Licensing & Credentials
Credential Detail
FL A/C License
FL Plumbing License
CAC1822049 (expires 8/31/2026)
CFC1431892
BBB Accreditation Since April 15, 2025
BBB Rating (Beach location) A
Background Checks
All technicians background-checked and drug-tested
Online Presence Summary
Platform Handle / URL Notes
Website licketysplitfl.com
Google
Facebook LicketySplitHeatingandAir
Instagram @licketysplitfl
YouTube @LicketySplitAC
LinkedIn Lickety Split AC, Plumbing & Electric
Yelp
Multiple listings (Jacksonville, St. Augustine)
Active blog, video testimonials, coupons
4.9 stars / 3,576+ reviews
Active video and service content
Active; financing & service promotion
Video testimonials, service spotlights
Company profile; 51–200 employees
Visible; mixed platform reviews
HomeAdvisor Listed Prescreened contractor
BBB Two profiles (Southside & Beach) Accredited; A rating
Conclusion
Lickety Split AC, Plumbing & Electric has rapidly established itself as a prominent home services brand in Northeast Florida, built on a foundation of founder-driven culture, 24/7 availability, and an unwavering commitment to speed and customer satisfaction. With a 4.9-star Google rating across thousands of reviews, a robust video testimonial library, active multi-platform social media engagement, and a full-service model spanning HVAC, plumbing, and electrical, Lickety Split has positioned itself as the go-to residential home services provider across the Jacksonville metro and surrounding Northeast Florida communities.
