Purpose is Everything

The credit union has been a Certified B Corporation® (B CorpTM) since 2018. This sets standards for our impact on the community, the environment and more, and keeps us accountable every year as we maintain our commitment to using business as a force for goodTM .

Some companies are using their business power as a force for good, making a positive impact in their communities and strengthening their business at the same time. And those businesses are thriving. Despite the major challenges presented by the Covid-19 pandemic, the common thread among companies that are weathering the storm most successfully is an authentic and integrated commitment to a purpose larger than profitability or growth. In the last financial crisis in 2008, certified B Corps were 63% more likely to survive than other businesses of similar size. These companies were more resilient and had stronger relationships with their workers, customers and through their supply chain. Proof that doing good is good for business. With consumer demand on the rise for these types of businesses, it’s good news for Libro, our Owners and communities.

As a certified B Corp that exists to grow prosperity in southwestern Ontario, Libro is focused on four pillars and we influence them in everything that we do.

EMPLOYMENT Increasing productive employment and decent work and reducing talent shortages.

FINANCIAL RESILIENCE Improving financial capacity and resilience of people, businesses and organizations.

LOCAL FOOD ACCESSIBILITY Improving food systems to increase access to local food.

HOUSING Enhancing access for all to adequate, safe and affordable housing.