PR Strategic Communications

1 The Pykewater Library W. D. S. Pennington Public Relations Strategic Communications Campaign Management Austin, Erica Weintraub and Bruce E. Pinkleton. Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns. New York, NY: Routledge, 2015.

Berger, Jonah. Contagious: Why Things Catch On. New York, NY: Simon and Schuster, 2013.

Berger, Jonah. Invisible Influence: The Hidden Forces that Shape Behavior. New York, NY: Simon and Schuster, 2016.

Bernays, Edward. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays.

New York, NY: Simon and Schuster, 1965.

Bernays, Edward. Crystalizing Public Opinion. New York, NY: IG Publishing, 2011.

Bernays, Edward. Propaganda. Brooklyn, NY: IG Publishing, 2005.

Bernays, Edward. Public Relations. Norman, OK: University of Oklahoma Press, 1952.

Bleustein-Blanchet, Marcel. The Rage to Persuade: Memoirs of a French Advertising Man. Unknown trans. Philadelphia, PA: Chelsea House Publishers, 1982.

Blyskal, Jeff and Marie. PR: How the Public Relations Industry Writes the News. New York, NY: William Morrow and Company, 1985.

Brock, Timothy C. and Melanie C. Green, Eds. Persuasion: Psychological Insights and Perspectives (Second Edition). Thousand Oaks, CA: Sage Publications, 2005.

Brown, Rob and Stephen Waddington, Eds. Share This Too: More Social Media Solutions for PR Professionals. West Sussex, UK: Chartered Institute for Public Relations, 2013.

Buckley, Christopher. Thank You for Smoking: A Novel. New York, NY: Random House, 2006.

Burton, Michael John and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Fourth Edition). Santa Barbara, CA: Praeger, 2010.

Carnegie, Dale. How to Win Friends and Influence People: The Only Books You Need to Lead You to Success (Special Anniversary Edition). New York, NY: Pocket Books/Simon and Schuster, 1998.

Caywood, Clarke L., Ed. The Handbook of Strategic Public Relations and Integrated Marketing Communications (Second Edition). 2012. New York, NY: McGraw-Hill, 2012.

Cheeseman, Nic and Brian Klaas. How to Rig an Election. New Haven, CT: Yale University Press, 2018.

Chernev, Alexander. The Marketing Plan Handbook. Cerebellum Press, 2011.

Childs, Harwood L. and Edward L. Bernays. A Reference Guide to the Study of Public Opinion.

South Yarra, Australia: Leopold Classic Library, 2015.

Cialdini, Robert B. Influence: Science and Practice (Fifth Edition). Boston, MA: Pearson Education, 2009.

Cialdini, Robert. Pre-Suasion: A Revolutionary Way to Influence and Persuade. New York, NY:

2 Simon and Schuster, 2016.

Claywood, Clarke L., Ed. The Handbook of Strategic Public Relations and Integrated Marketing Communications (Second Edition). New York, NY: McGraw-Hill, 2012.

Covey, Stephen M. R. The Speed of Trust: The One Thing That Changes Everything. New York, NY: Free Press, 2008.

Creel, George. How We Advertised America: The First Telling of the Amazing Story of the Committee on Public Information That Carried the Gospel of Americanism to Every Corner of the Globe. Unknown location: Sagwan Press, 2015.

Dezenhall, Eric. Nail ‘Em: Confronting High-Profile Attacks on Celebrities and Businesses.

Amherst, NY: Prometheus Books, 2003.

Dezenhall, Eric and John Weber. Damage Control: The Essential Lessons of Crisis Management.

Westport, CT: Prospecta Press, 2011.

Diermeier, Daniel. Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset. New York, NY: McGraw-Hill, 2011.

Dillard, James Price and Lijiang Shen, Eds. The Sage Handbook of Persuasion: Developments in Theory and Practice (Second Edition). Los Angeles, CA: Sage Publications, 2012.

Drutman, Lee. The Business of America Is Lobbying: How Corporations Became Politicized and Politics Became More Corporate. New York, NY: Oxford University Press, 2017.

Edwards, Lee. Understanding Public Relations: Theory, Culture and Society. Los Angeles, CA: Sage Publications, 2018.

Ewen, Stuart. Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. New York, NY: McGraw-Hill Book Company, 1977.

Ewen, Stuart. PR! A Social History of Spin. New York, NY: Basic Books, 1996.

Faucheux, Ronald A., Ed. Winning Elections: Political Campaign Management, Strategy and Tactics. Lanham, MD: M. Evans/Rowman and Littlefield, 2003.

Femina, Jerry Della. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. New York, NY: Simon and Schuster, 2010.

Ferrari, Federica. Metaphor and Persuasion in Strategic Communication: Sustainable Perspectives. New York, NY: Routledge, 2018.

Fraade-Blanar, Zoe and Aaron M. Glazer. Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are. New York, NY: W. W. Norton, 2017.

Gass, Robert H. and John S. Seiter. Persuasion: Social Influence and Compliance Gaining (Fifth Edition). New York, NY: Routledge, 2016.

Gehrt, Jennifer and Colleen Moffitt. Strategic Public Relations: 10 Principles to Harness the Power of PR. Bloomington, IN: Xlibris Corporation, 2009.

Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Boston, MA: Back Bay Books, 2013.

Godwin, Kenneth, Scott H. Ainsworth and Erik Godwin. Lobbying and Policymaking: The Public Pursuit of Private Interests. Los Angeles, CA: Sage Publications, 2013.

Griffin, Andrew. Crisis, Issues and Reputation Management: PR in Practice. London, UK: Chartered Institute for Public Relations, 2014.

Grunig, James E. Managing Public Relations. Fort Worth, TX: Harcourt, Brace and Jovanovich College Publishers, 1984.

Hadnagy, Christopher. Social Engineering: The Art of Human Hacking. Indianapolis, IN: Wiley,

3 2011.

Hall, Kinda. Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. New York, NY: HarperCollins, 2019.

Hansen, William G. Influence: Theory and Practice. Monterey, CA: Naval Postgraduate School, 2013.

Harvard Business School. Power, Influence, and Persuasion: Sell Your Ideas and Make Things Happen. Boston, MA: Harvard Business School Publishing Corporation, 2005.

Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York, NY: Random House, 2008.

Heath, Chip and Dan Heath. Switch: How to Change Things When Change Is Hard. New York, NY: Broadway Books, 2010.

Heath, Robert L. and Winni Johansen, Eds. The International Encyclopedia of Strategic Communication (3 Volumes). Malden, MA: Wiley-Blackwell, 2018.

Heiman, Stephen E. and Diane Sanchez. The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies. New York, NY: Grand Central Publishing, 2005.

Hisano, Ai. Visualizing Taste: How Business Changed the Look of What You Eat. Cambridge, MA: Harvard University Press, 2019.

Holiday, Ryan. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. New York, NY: Portfolio/Penguin Books, 2014.

Holiday, Ryan. Trust Me, I’m Lying: Confessions of a Media Manipulator. New York, NY: Portfolio/Penguin Books, 2017.

Husemann-Kopetzky, Markus. Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know. Unknown location: Pricing School Press, 2018.

Issenberg, Sasha. The Victory Lab: The Secret Science of Winning Campaigns. New York, NY: Broadway Books, 2013.

Jackall, Robert and Janice M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. Chicago, IL: University of Chicago Press, 2000.

Jay, Jason and Gabriel Grant. Breaking Through Gridlock: The Power of Conversation in a Polarized World. Oakland, CA: Berrett-Koehler Publishers, 2017.

Jennings, Jason. Think Big, Act Small: How America’s Best Performing Companies Keep the StartUp Spirit Alive. New York, NY: Portfolio/Penguin Books, 2012.

Jennings, Jason and Laurence Haughton. It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as Competitive Tool in Business. New York, NY: Harper Business, 2002.

Johnson, Dennis W. Democracy for Hire: A History of American Political Consulting. New York, NY: Oxford University Press, 2016.

Jordan-Meier, Jane. The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age. Boca Raton, FL: CRC Press/Taylor and Francis Group, 2011.

Kahneman, Daniel. Thinking, Fast and Slow. New York, NY: Farrar, Straus and Giroux, 2011.

4 Kassin, Saul, Steven Fein and Hazel Rose Markus. Social Psychology (Seventh Edition). Boston, MA: Houghton Mifflin, 2008.

Kim, Jasper. Persuasion: The Hidden Forces that Influence Negotiations. New York, NY: Routledge, 2019.

Lehane, Christopher, Mark Fabiani and Bill Guttentag. Masters of Disaster: The Ten Commandments of Damage Control. New York, NY: St. Martin’s Griffin Press, 2014.

Levick, Richard S. The Communicators: Leadership in the Age of Crisis. Washington, DC: Watershed Press, 2010.

Levine, Robert V. The Power of Persuasion: How We’re Bought and Sold. Hoboken, NJ: Wiley, 2006.

Mallinson, Bill. Public Lies and Private Truths: An Anatomy of Public Relations. London, UK: Cassell, 1996.

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley, MA: University of California Press, 1998.

Marcus, Greil. Lipstick Traces: A Secret History of the Twentieth Century. Cambridge, MA: Belknap/Harvard University Press, 1990.

McFarlane, Nicholas. Spinfluence: The Hardcore Propaganda Manual (Fake News Special Edition). Great Britain: Carpet Bombing Culture/Wolf and Company, 2018.

McGowan, Bill and Alisa Bowman. Pitch Perfect: How to Say it Right the First Time, Every Time.

New York, NY: Harper Business/HarperCollins, 2014.

McLuhan, Marshall and Quentin Fiore. The Medium is the Message: An Inventory of Effects.

Berkeley, CA: Gingko Press, 1996.

Mintzberg, James Brian, et al. The Strategy Process: Concepts, Context, Cases. New York, NY: Prentice-Hall, 2002.

Mitchell, Jack. Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results. New York, NY: Hyperion, 2003.

Myers, Cayce. Public Relations History: Theory, Practice, and Profession. New York, NY: Routledge, 2020.

Ogilvy, David. Confessions of an Advertising Man. Harpenden, UK: Southbank Publishing, 2013.

Ogilvy, David. Ogilvy on Advertising. New York, NY: Vintage Books, 1985.

Ogilvy, David. The Unpublished David Ogilvy. Ed. Joel Raphaelson. London, UK: Profile Books, 2012.

Page, Janis Teruggi and Lawrence J. Parnell. Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication. Los Angeles, CA: Sage Publications, 2018.

Perloff, Richard M. The Dynamics of Persuasion: Communication and Attitudes in the TwentyFirst Century (Sixth Edition). New York, NY: Routledge, 2017.

Perloff, Richard M. The Dynamics of Political Communication (Second Edition). New York, NY: Routledge, 2017.

Phillips, Brad. The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. Washington, DC: SpeakGood Press, 2013.

Phillips, David A. Reforming the World Bank: Twenty Years of Trial—and Error. New York, NY: Cambridge University Press, 2009.

5 Pink, Daniel H. Drive: The Surprising Truth About What Motivates Us. New York, NY: Riverhead Books, 2009.

Rackham, Neil. The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources.

New York, NY: McGraw-Hill, 1996.

Richards, Paul. How to Win an Election: The Art of Political Campaigning (Second Edition).

London, UK: Politico’s Publishing, 2004.

Ries, Al and Laura Ries. The Fall of Advertising and the Rise of PR. New York, NY: Harper Business/HarperCollins, 2004.

Rohall, David E., Melissa A. Milkie and Jeffrey W. Lucas. Social Psychology: Sociological Perspectives. Boston, MA: Pearson Education, 2007.

Ronson, Jon. So You’ve Been Publicly Shamed. New York, NY: Riverhead Books, 2016.

Ross, Lee and Richard E. Nisbett. The Person and the Situation: Perspectives of Social Psychology. London, UK: Pinter and Martin, 2011.

Scott, David Meerman The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Fourth Edition). Hoboken, NJ: Wiley, 2013.

Shaw, Catherine. The Campaign Manager: Running and Winning Local Elections (Sixth Edition).

2018.

Sheffi, Yossi. The Power of Resilience: How the Best Companies Manage to Unexpected.

Cambridge, MA: The MIT Press, 2017.

Sheingate, Adam. Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy. New York, NY: Oxford University Press, 2018.

Sherman, Gabriel. The Loudest Voice in the Room: How the Brilliant, Bombastic Roger Ailes Built Fox News—and Divided a Country. New York, NY: Random House. 2017.

Shiller, Robert J. Irrational Exuberance (Revised and Expanded Third Edition). Princeton, NJ: Princeton University Press, 2015.

Silver, Nate. The Signal and the Noise: Why So Many Predictions Fail—But Some Don’t. New York, NY: Penguin Press, 2012.

Smith, Ronald D. Strategic Planning for Public Relations (Fifth Edition). New York, NY: Routledge, 2017.

Sperber, Dan and Deirdre Wilson. Relevance: Communication and Cognition (Second Edition).

Malden, MA: Blackwell Publishing, 1995.

Stauber, John C. and Sheldon Rampton. Toxic Sludge is Good for You: Lies, Damn Lies and the Public Relations Industry. Monroe, ME: Common Courage Press, 1995.

Stone, Biz. Things a Little Bird Told Me: Creative Secrets from the Co-Founder of Twitter. New York, NY: Grand Central Publishing, 2015.

Swann, Patricia. Cases in Public Relations Management: The Rise of Social Media and Activism (Second Edition). New York, NY: Routledge, 2014.

Tye, Larry. The Father of Spin: Edward L. Bernays and the Birth of Public Relations. New York, NY: Holt Paperbacks, 2001.

Waddington, Stephen. Share This: the Social Media Handbook for PR Professionals. West Sussex,

6 UK: Chartered Institute of Public Relations, 2014.

Walker, Edward T. Grassroots for Hire: Public Affairs Consultants in American Democracy.

New York, NY: Cambridge University Press, 2014.

Weissman, Jerry. Presenting to Win: The Art of Telling Your Story (Updated and Expanded Edition). Upper Saddle River, NJ: Pearson, 2014.

Wilcox, Dennis L., Glen T. Cameron and Bryan H. Reber. Public Relations: Strategies and Tactics (Eleventh Edition). Upper Saddle River, NJ: Pearson, 2014.

Wilson, Laurie J., Joseph D. Ogden and Christopher E. Wilson. Strategic Communications for PR, Social Media and Marketing (Seventh Edition). Dubuque, IO: Kendall Hunt, 2019.