Hard Rock Project Overview

Hard Rock Hotel & Casino Atlantic City L&H Companies readily accepted the challenge of tackling a project which called for production, engineering and installation of 5,000 signs in three months. This work required high levels of coordination, teamwork, and vision. L&H fabricated high-end signage including wall graphics, overhead signage and ID signage for the hotel, casino, garage, restaurants and other attractions. With an incredible collaborative effort among Kiku Obata, Hard Rock International, and the L&H Companies team, we rocked it!

L&H partnered closely with S&J Enterprises to tackle the highly challenging customized High Limit Lounge Portal. This ambitious project called for letters to be placed on an uneven, illuminated acrylic portal with only a one-shot installation. In addition, High Limit plaques were fabricated and set onto hand-polished stainless-steel backgrounds to insure a captivating shine greeted all who entered the distinguished lounge.

Another highly customized sign was designed for the Plum Lounge with hand polished metal letters and border. The result? A work of art which added the vital elegant dash of class to the lounge entrance.