Year 4 Sales Presentation
Where does the name Lezyne come from? Lezyne
Design
How is Lezyne pronounced?
( lih-zahyn )
What is Engineered Design? • It has to work great • It has to look great
The Proof: Award Winning Worldwide
Year 4 Marketing
Year 4 Catalog ( ENGINEERED DESIG
( PASSION )
N)
Engineered De sign: It is the drivin g force behind our desire to cycling accesso make the world ries. We are com ’s best mitted to bring products that all cyclists innova do not compro tive mis engineered an e. Our produc ts are intellige d exquisitely de ntly signed to be fun cti on ally complete. Engineered De sign is more tha n our motto, it is our passion We share our . passion with the talented athlet Mark Cavendish es we suppor . Cavendish’s t, like drive and comm brought him vic itment to cyclin tories on the g has Champs Élysé de France. Th es finish of the is is an amazing Tour achievement so becoming a leg endary career early in what is . The following pa ges are the cu lmination of fou Design — our pro r years of Engin duct, style, and eered most importantly, our passion for Enjoy your pa cycling. ssion with Lezy ne.
( Award winning. Wo
rldwide )
Mark Cavendish • Team HTC—Co Tour de France lumbia 2010 • 5x Sta ge Victories
Photo: Tim De Waele (TDWspor t.com
Lezyne-Catalog-Yr4-
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Year 4 Catalog ( NEW FLOOR P
( CNC DIRT FLOO
R DRIVE )
UMPS )
( CONTENTS ) ( NEW FLOOR
S) ( MULTI-TOOL47 PUMPS )
Floor Drive CNC Dirt Floor Drive Alloy Dirt ive t Floor Dr Dir Classic or Drive Travel Flo
01 02 03 04
PS ) ( FLOOR PUM 07
Drive CNC Floor Drive Alloy Floor or Drive Classic Flo Drive or Steel Flo k Slip Chuc nder Valve Exte
08 10 11 12 12
( HP PUMPS 15
)
2 ad Drive Carbon Ro Road Drive Drive 2 on rb Ca Pressure Drive Pressure HP Drive ive HP Dr Classic ht ive HP Lig Classic Dr HP ive Swivel Dr HP/HPG or Drive Micro Flo ive Shock Dr
16 17 18 19 20 21 22 23 24
S) ( CO2 SYSTEM 27
CFH Road Drive H Drive CF Pressure H CF Alloy Drive CO2 Alloy Drive ive CO2 Trigger Dr CO2 ive Twin Dr ive C02 Speed Dr ssories CO2 Acce
28 29 30 32 33 34 35
( HV PUMPS 37
)
38 40 41 42 43
SSORIES )
( PUMP ACCE
44 45
ive 2 Carbon Dr Alloy Drive HV Drive ive HV Classic Dr ive HV Swivel Dr /HVG Drive HV or Flo Micro e Pen Gaug x Tackle Bo
Carbon SV V Stainless CRV RAP ives Chain Dr
48 49 50 52 53 54 56 59
CNC Precisio n All parts ar e made fro m custom CNC-machin ed aluminum .
Blocks hop Port-A-S
) ( TIRE REPAIR 61
Precision Hig h-Volume De Long-trave sign l piston & inc reased barrel diame ter creates the air flow 2x times to quickly fill tires.
vers Saber Le rs Tire Leve Kit r Leve s Patch Kit
62 63 64
S) ( BOTTLE CAGE 67
Tubeless Po wer Oversized design is po werful enough to seat tire be ad on tubeless tir e systems.
ge Carbon Ca Alloy Cage CNC Cage ges Power Ca
68 69 70
) ( ORGANIZERS
ddys Micro Ca Caddys allets W t ar Sm ddy Energy Ca ck Sa y Cadd
73 74 76 78 78
( TOURING )
cks Power Ra ddys Trunk Ca Ce ydric Gracia an dd Ca ck d the Alloy Ra Dirt Floor Dr ive
81 83 85
( COMMUTE )
r Caddy Messenge ddy Town Ca
87 88
Photo: Phil ippe Garcia
Oversized Gauge 2.5” diame ter gauge assembly. 70 psi/4.6 bar max.
Long Reac h 43”/130cm extra-long, oversized, premium-gr ade rubber hose for high-volume application s.
High Polish Silver
n
Protectio
89
N ( HYDRATIO91
Threaded Co nnection Flip-Thread Chuck threa ds onto both Presta & Schrader 100% alumin valves. ium constr uction.
)
92 93 94 95
ide Great Div Adroit Svelte k Fire Brea ies Accessor
NEW FLOOR PU
MPS
01
Year 4 Catalog ( TRAVEL FLOO 508mm H x 190mm W x 60mm D 840g
R DRIVE )
( GREAT DIVIDE )
( HYDRATION )
gear volume 3 1500 in / 24L der blad Includes 3L reen Color: Black/G
CNC Prec ision All parts ar e made fro m custom CNC-mach ined alumin um. Built for Tr avel The ultima te lightweig ht travel floor pump . Functiona lity of a full-size floo r pump at half the siz e. Compact La y-Flat Desig n In-line desig n allows pu mp to lay flat for easy trans port in luggage or bike boxes.
Precision Gauge 1.5� diameter gauge asse 160 psi/11 ba mbly. r max.
High Polish Silver
Threaded Connection Flip-Thread Chuck thr eads onto both Pres ta & Schr ader valve 100% alumin s. ium constru ction. Protection Felt-lined ca nv string closu as bag with draw re protects transport pump in or storage .
e Media Storag music pocket. Fleece-lined
anization Trail-side Org n ic organizatio Cycling-specif & & gear secure keeps tools e riding. in place whil
at Divide er with the Gre Horst Gamsjäg nnes Pistrol Photo: Joha
s Custom Fit inum spine allow r Internal alum the bag to you you to shape ge and spaced Lar . nce prefere k cool. ps your bac padding kee
e Armor Storag n straps hold Compressio s securely. helmet & pad
NEW FLOOR PU
MPS
kets Easy-grab Poc rage pockets Waist-belt sto r small items. for food & othe
Pocket Breathable om athable bott Separate bre n for less tha stash pocket lling items. pleasant sme
HYDRATION
91
05
Worldwide Advertising Campaign
cia Cedric Gra
BLOX 23
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www.lezyne. alia: sivo per l’It Agente esclu
599 • 0376-615 FREE-RIDE
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uced minum body for red CNC-machined alu steel puncturess inle sta ed den weight. Har pin for durability.
tion Twin-Chuck Connec
ctly k hea d thr ead s dire Lez yne Twi n-C huc rader valves. Sch and sta Pre h onto bot
www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per
CNC Precision
www.lezyne.com
TRIGGER DRIVE
MULTI-TOOLS Aluminum Side Plates
. ong 7075 aluminum Light-weight and str
Stainless Durability
el bits for improved Forged stainless ste ty. nali ctio fun & ity abil dur
Sabrina Jonnier
Bart Brentjens
www.lezyne.com
www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE per ivo lus esc e ent Ag
12
13
Dirt Floo r Drive s CNC Precision
e inum barrel and bas CNC-machined alum nished wood handle with steel piston. Var oured grip. with oversized cont
Design Precision High-Volume
CARBON DRIVE 2
IVE TR AV EL FL OO R DR
el & increased barr Long-travel piston s the air flow to time 2x tes crea diameter Full Carbon Technology (FCT) quickly fill tires. Solid lay-up carbon handle and barrel contain no metal reinforcement
Built for Travel
p. ht travel floor pum The ultimate lightweig ize floor pump at half full-s a of ality Function the size.
The Pressure Carbon Drive 2 and the Carbon Drive 2 both utilize this technology to bring the best inflation systems to riders.
CNC Precision
All parts are made from aluminum.
e Classic Dirt Floor Driv
d
custom CNC-machine
BLOX 23 Shop Quality Tool at Trail Size
e Alloy Dirt Floor Driv
high tool-bitShop quality construction and tile and count makes this an extremely versa portable tool in any setting.
Aluminum Side Plates
side plates CNC-machined 7075 aluminum rigidity. reduce weight and increase tool
www.lezyne.com
www.lezyne.com
16
www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per
17
Pressure Drive CFH
www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per CO2 Flex Hose (CFH)
High-pressure steel braided hose with Presta/Schrader Flip-Chuck works with pump & threaded CO2 cartridges.
CNC Precision
100% CNC-machined aluminum parts for precise construction.
www.lezyne.com
20
18
www.lezyne.com Agente esclusivo per l’Italia: FREE-RIDE • 0376-615599 • www.free-ride.it
ree-ride.it -RIDE • 0376-615599 • www.f Agente esclusivo per l’Italia: FREE
www.lezyne.com Agente esclusivo per l’Italia: FREE-RIDE • 0376-615599 • www.free-ride.it
19
2011 Hydration Campaign Ads
Hydration Advertising Campaign
Athlete Posters
( Cedric Gracia )
photo by: Colin Meagher
photo by: Sebas Romero
( Sabrina Jonnier )
www.lezyne.com
(
)
www.lezyne.com
( Geoff Kabush )
www.lezyne.com
er photo by: Colin Meagh
www.lezyne.com photo by: Dillon Clapp
Sponsorship Program
Team HTC-Highroad The World’s Most Successful Professional Road Team 384 Victories since 2008 and counting... #1 Ranked team in the world by Eurosport. International team of 39 riders from 17 nations. 9 current national champions. TOP Riders including: Mark Cavendish Tony Martin Ina-Yoko Teutenberg Emilia Fahlin Mark Cavendish
Emilia Fahlin
Cedric Gracia CG Racing Brigade French Freeride Icon 32 years of riding & racing Lezyne Ambassador since 2009 Downhill & 4X Racing Highlights ‘10 French DH Championship - 4th ‘10 Maxiavalanche - 3rd ‘09 Urban DH (Chile) - 1st ‘08 UCI WC Ranking 4X - 4th CG Mountain Bike School An idol for the next generation Opened in Andorra, Spain 2009
Team Maxxis Rocky Mountain Most Competitive Off-Road Racing Team Top level XC, CX, DH World Cup international racing team. Geoff Kabush (XC, CX)
1st at BC Bike Race 2010
Sabrina Jonnier (DH)
WC DH Champion Overall 2010
Chris Sheppard (CX)
Canadian CX Champion 2010
Marie-Helene Premont (XC) 4th at Offenburg WC 2010
Geoff Kabush
Sabrina Jonneir
Wade Simmons Team Maxxis - Rocky Mountain
2010 MTB Hall of Fame Inductee The God-Father of Freeride Member of the freeride-founding group known as the “Fro Riders.”
Career Highlights Featured in The Collective & ROAM movies Summer Gravity Camp Coach
Bart Brentjens Trek-Brentjens MTB Racing Team powered by Milka
Dutch XC Olympic Champion ‘96 Gold Medal First MTB Olympic Champion! ‘04 Bronze Medal UCI World Champion ‘95 XC Gold Medal ‘03 & ‘05 Marathon Silver Medal
The Team - XC Power House Bart Brentjens Frank Beemer Irjan Luttenberg Jelmer Pietersma Lukas Kaufmann Tim Wynants
New Website Interface
New Year 4 Products
CNC Dirt Floor Drive
Precision high-volume floor pump
CNC Precision All parts are made from custom CNC-machined aluminum.
Precision High-Volume Design Long-travel piston & increased barrel diameter creates 2x times the air flow to quickly fill tires.
CNC Dirt Floor Drive
Alloy Dirt Floor Drive
Precision high-volume floor pump
Tubeless Power Oversized design is powerful enough to seat tire bead on tubeless tire systems. Threaded Connection Flip-Thread Chuck threads onto both Presta & Schrader valves. 100% aluminium construction.
Alloy Dirt Floor Drive
Classic Dirt Floor Drive Precision high-volume floor pump
Oversized Gauge 2.5� diameter gauge assembly. 70 psi/4.6 bar max.
Long Reach 43�/130cm extra-long, oversized, premium-grade rubber hose for high-volume applications.
Classic Dirt Floor Drive
Travel Floor Drive
Compact lay-flat design built for travel CNC Precision All parts are made from custom CNC-machined aluminum.
Built for Travel The ultimate lightweight travel floor pump. Functionality of a full-size floor pump at half the size.
Threaded Connection Flip-Thread Chuck threads onto both Presta & Schrader valves. 100% aluminium construction. Protection Felt-lined canvas bag with draw string closure protects pump in transport or storage.
CFH Inflation Systems
Pump and CO2 Flex Hose inflator combo
CO2 Flex Hose Pressure Drive CFH
Alloy Drive CFH
CO2 Flex Hose (CFH) High-pressure steel braided hose with Presta/Schrader Flip-Chuck works with pump & threaded CO2 cartridges. All-in-One Mount Stylish CNC-machined aluminum bracket secures pump and 16g CO2 cartridges to bike frame.
Road Drive CFH
CNC Precision 100% CNC-machined aluminum parts for precise construction.
FCT Pumps
Full Carbon Technology construction
Full Carbon Technology Solid lay-up carbon handle and barrel require no metal reinforcement.
Carbon Road Drive 2
Pressure Carbon Drive 2
Carbon Drive 2
Flex-Hose Equipped Reversible Presta/Schrader hose threads securely on to valve preventing damage. Stows inside handle.
Faster Inflation Inflates to riding pressure with 30% fewer strokes compared to conventional hand pumps.
Compact Design Overlapping handle with oversized piston & shaft are integrated into a compact design.
Tools
New high-bit count Blox-23 Shop Quality Tool at Trail Size Shop quality construction and high tool-bit-count makes this an extremely versatile and portable tool in any setting. Aluminum Side Plates CNC-machined 7075 aluminum side plates reduce weight and increase tool rigidity. Forged & Drawn Bits Chrome-vanadium bits are forged and drawn for increased durability. Wrapped bit design allows for a compact tool profile.
Blox 23
Bits with Extra Reach Extra long tool bits and three L-shaped Allen bits for small hard-to-reach bolts.
Tools
New versatile RAP-20
Aluminum Side Plates Light-weight, and strong aluminum side plates.
Forged bits Chrome-vanadium bits are forged & drawn for increased durability.
Center-Pivot Wrap Bit Design Wrapped center-pivot design increases bit rigidity & improves tool ergonomics.
RAP 20
Steel Breaker Forged steel chain breaker for 9/10 speed chains. 3x integrated spoke wrenches.
Tools
New 11-Speed compatible chain breaker
Shop Quality Tool Quality materials & contoured design make this tool suitable for the shop and home. 11 Speed Specific Replaceable breaker pin and backing bolt are designed for flaring 11 speed chain pins. Spare breaker pin included. Versatile Tool 2x Mavic splined & 2x square spoke wrenches built into the chromoly steel body.
11 Speed Chain Drive
Integrated Guide Pin Removal Guide pin removal tool is integrated into the bottom of the breaker body.
Lever Kit
Integrated patch kit and tire lever combo Available in Grey, Blue*, Red, Gold Integrated Tire Repair Kit All-in-one patch kit & tire lever combo. Durable, refillable aluminum case with press-fit end caps. Patches that Stretch Lezyne glueless patches use a specially developed synthetic rubber compound that stretches and conforms to inflated tubes. Useful Instructions Patch instructions have a selfadhesive backing and serve as an emergency tire boot.
Reusable Scuffer Lever Kit includes a durable and reusable stainless steel tube scuffer. *Blue not available in USA
CNC Cage
Rugged, CNC-machined, low-profile bottle cage Available in Silver, Black, White CNC Construction 100% CNC-machined aluminum construction. Strong ribs secure the bottle while providing easy on-the-bike access. Low-Profile Design Designed without integrated pump mount for lower profile to better fit small frames.
Adjustable Mounting Ovalized holes allow for adjustable mounting on frames.
Added Security An upper bottle catch ensures bottles stay in place.
Power Rack Elite
Versatile, heavy-duty rear rack system Max Load – 25kg (EN 14872 Certified) Designed for Touring Rack can be used on most bikes equipped with fenders and disc brakes. Compatible with 700c and 26� wheel sizes. 12mm Hollow Tubing Large hollow 12mm aluminum tubes reduce weight without sacrificing strength. Compatible with Lezyne Rack & Trunk Caddys. Adjustable Mounting Points Ball joint and telescoping arms make rack adjustable and easy to install on most frames.
Power Rack Elite
On-the-Go Storage Alloy top plate provides quick, on-the-go storage.
Power Rack
Versatile, rear rack system Max Load – 25kg (EN 14872 Certified) Designed for Touring Rack can be used on most bikes equipped with fenders and disc brakes. Compatible with 700c and 26� wheel sizes. Adjustable Mounting Points Ball joint and telescoping arms make rack adjustable and easy to install on most frames.
Integrated Light Mount Integrated mount allows light systems to be attached directly to rear of rack.
Power Rack
12mm Hollow Tubing Large hollow 12mm aluminum tubes reduce weight without sacrificing strength. Compatible with Lezyne Rack & Trunk Caddys.
New P.O.P. Programs
All-POP Program
Floor Pumps, Hand Pumps, CO2 Inflators, Bottle Cages, Multi-tools, Tire Repair, Soft Goods
Don’t Get Lost in The Clutter Clean, attractive, double-sided display promotes sales and keeps Lezyne exclusive.
Fully Loaded with Top Sellers Loaded with 148 of Lezyne’s world-renowned and award winning products. All items are confirmed high-turnover products. Sales Multiplier POP display increases sales and simplifies product reordering. This display will produce high rate of turn-over when product is maintained & refilled by distributors & retailers
Side 1
All-POP Program
Floor Pumps, Hand Pumps, CO2 Inflators, Bottle Cages, Multi-tools, Tire Repair, Soft Goods
Packed & Ready to Ship All product and display is prepackaged and ready to ship from Lezyne. Includes detailed instructions for quick assembly.
High-Quality Display Convenient free-standing, high-polished aluminum display frees up wall space while complementing the product & store.
Durable Custom Parts Comes with custom Lezyne machined aluminum product hangers and durable aluminum slats.
Side 2
Bag-POP Program
Hydration Packs, Messenger Bags, Touring Bags, Bag Accessories
Don’t Get Lost in The Clutter Clean, attractive, double-sided display promotes sales and keeps Lezyne exclusive.
High-Quality Bag Selection Loaded with 59 of Lezyne’s world-renowned packs, bags, and accessories.
Sales Multiplier POP display increases sales and simplifies product reordering. This display will produce high rate of turn-over when product is maintained & refilled by distributors & retailers
Side 1
Bag-POP Program
Hydration Packs, Messenger Bags, Touring Bags, Bag Accessories
Packed & Ready to Ship All product and display is prepackaged and ready to ship from Lezyne. Includes detailed instructions for quick assembly.
High-Quality Display Convenient free-standing, high-polished aluminum display frees up wall space while complementing the product & store.
Durable Custom Parts Comes with custom extra-long Lezyne machined aluminum bag hangers and durable aluminum slats.
Side 2
Custom Logo Programs
Metal Kit Program Custom Logo & Color
Make Lezyne Exclusive Laser etch a customer logo or event logo on a Lezyne Metal Kit. Lezyne logo on Side 1, custom logo on Side 2. Side 1
Custom Colors Customers can select from our standard colors (grey, blue, red, gold) or contact Lezyne for custom color options.
Program details Minimum order quantity - 300pcs Lead-time - 3-6 weeks Contact Lezyne for pricing
Side 2
Lever Kit Program Custom Logo & Color
Make Lezyne Exclusive Laser etch a customer logo or event logo on a Lezyne Lever Kit. Lezyne logo on Side 1, custom logo on Side 2. Side 1
Custom Colors Customers can select from our standard colors (grey, blue, red, gold) or contact Lezyne for custom color options.
Program details Minimum Order quantity - 500pcs Lead-time - 4-7 weeks Contact Lezyne for pricing
Side 2
Last, but not least...
Maintain M.A.P.
The Minimum Advertised Price
We sell Engineered Design, not discounts!
Join the fastest growing accessory company in the bike industry & Help build the Lezyne brand! www.lezyne.com