Lezyne Y4 Sales Presentation - English - R2

Year 4 Sales Presentation

Where does the name Lezyne come from?

Lezyne

Design

How is Lezyne pronounced?

( lih-zahyn )

What is Engineered Design?

• It has to work great • It has to look great

The Proof: Award Winning Worldwide

Year 4 Marketing

Year 4 Catalog ( ENGINEERED DESIG

( PASSION )

N)

Engineered De sign: It is the drivin g force behind our desire to cycling accesso make the world ries. We are com ’s best mitted to bring products that all cyclists innova do not compro tive mis engineered an e. Our produc ts are intellige d exquisitely de ntly signed to be fun cti on ally complete.

Engineered De sign is more tha n our motto, it is our passion We share our . passion with the talented athlet Mark Cavendish es we suppor . Cavendish’s t, like drive and comm brought him vic itment to cyclin tories on the g has Champs Élysé de France. Th es finish of the is is an amazing Tour achievement so becoming a leg endary career early in what is .

The following pa ges are the cu lmination of fou Design — our pro r years of Engin duct, style, and eered most importantly, our passion for Enjoy your pa cycling. ssion with Lezy ne.

( Award winning. Wo

rldwide )

Mark Cavendish • Team HTC—Co Tour de France lumbia 2010 • 5x Sta ge Victories

Photo: Tim De Waele (TDWspor t.com

Lezyne-Catalog-Yr4-

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Lezyne-Catalog-Yr4-

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ENGINEERED DESIGN 8/20/2010 4:38:34 AM

Year 4 Catalog ( NEW FLOOR P

( CNC DIRT FLOO

R DRIVE )

UMPS )

( CONTENTS ) ( NEW FLOOR

S) ( MULTI-TOOL47 PUMPS )

Floor Drive CNC Dirt Floor Drive Alloy Dirt ive t Floor Dr Dir Classic or Drive Travel Flo

01 02 03 04

PS ) ( FLOOR PUM 07

Drive CNC Floor Drive Alloy Floor or Drive Classic Flo Drive or Steel Flo k Slip Chuc nder Valve Exte

08 10 11 12 12

( HP PUMPS 15

)

2 ad Drive Carbon Ro Road Drive Drive 2 on rb Ca Pressure Drive Pressure HP Drive ive HP Dr Classic ht ive HP Lig Classic Dr HP ive Swivel Dr HP/HPG or Drive Micro Flo ive Shock Dr

16 17 18 19 20 21 22 23 24

S) ( CO2 SYSTEM 27

CFH Road Drive H Drive CF Pressure H CF Alloy Drive CO2 Alloy Drive ive CO2 Trigger Dr CO2 ive Twin Dr ive C02 Speed Dr ssories CO2 Acce

28 29 30 32 33 34 35

( HV PUMPS 37

)

38 40 41 42 43

SSORIES )

( PUMP ACCE

44 45

ive 2 Carbon Dr Alloy Drive HV Drive ive HV Classic Dr ive HV Swivel Dr /HVG Drive HV or Flo Micro e Pen Gaug x Tackle Bo

Carbon SV V Stainless CRV RAP ives Chain Dr

48 49 50 52 53 54 56 59

CNC Precisio n All parts ar e made fro m custom CNC-machin ed aluminum .

Blocks hop Port-A-S

) ( TIRE REPAIR 61

Precision Hig h-Volume De Long-trave sign l piston & inc reased barrel diame ter creates the air flow 2x times to quickly fill tires.

vers Saber Le rs Tire Leve Kit r Leve s Patch Kit

62 63 64

S) ( BOTTLE CAGE 67

Tubeless Po wer Oversized design is po werful enough to seat tire be ad on tubeless tir e systems.

ge Carbon Ca Alloy Cage CNC Cage ges Power Ca

68 69 70

) ( ORGANIZERS

ddys Micro Ca Caddys allets W t ar Sm ddy Energy Ca ck Sa y Cadd

73 74 76 78 78

( TOURING )

cks Power Ra ddys Trunk Ca Ce ydric Gracia an dd Ca ck d the Alloy Ra Dirt Floor Dr ive

81 83 85

( COMMUTE )

r Caddy Messenge ddy Town Ca

87 88

Photo: Phil ippe Garcia

Oversized Gauge 2.5” diame ter gauge assembly.

70 psi/4.6 bar max.

Long Reac h 43”/130cm extra-long, oversized, premium-gr ade rubber hose for high-volume application s.

High Polish Silver

n

Protectio

89

N ( HYDRATIO91

Threaded Co nnection Flip-Thread Chuck threa ds onto both Presta & Schrader 100% alumin valves. ium constr uction.

)

92 93 94 95

ide Great Div Adroit Svelte k Fire Brea ies Accessor

NEW FLOOR PU

MPS

01

Year 4 Catalog ( TRAVEL FLOO 508mm H x 190mm W x 60mm D 840g

R DRIVE )

( GREAT DIVIDE )

( HYDRATION )

gear volume 3 1500 in / 24L der blad Includes 3L reen Color: Black/G

CNC Prec ision All parts ar e made fro m custom CNC-mach ined alumin um.

Built for Tr avel The ultima te lightweig ht travel floor pump . Functiona lity of a full-size floo r pump at half the siz e.

Compact La y-Flat Desig n In-line desig n allows pu mp to lay flat for easy trans port in luggage or bike boxes.

Precision Gauge 1.5� diameter gauge asse 160 psi/11 ba mbly. r max.

High Polish Silver

Threaded Connection Flip-Thread Chuck thr eads onto both Pres ta & Schr ader valve 100% alumin s. ium constru ction.

Protection Felt-lined ca nv string closu as bag with draw re protects transport pump in or storage .

e Media Storag music pocket.

Fleece-lined

anization Trail-side Org n ic organizatio Cycling-specif & & gear secure keeps tools e riding. in place whil

at Divide er with the Gre Horst Gamsjäg nnes Pistrol Photo: Joha

s Custom Fit inum spine allow r Internal alum the bag to you you to shape ge and spaced Lar . nce prefere k cool. ps your bac padding kee

e Armor Storag n straps hold Compressio s securely. helmet & pad

NEW FLOOR PU

MPS

kets Easy-grab Poc rage pockets Waist-belt sto r small items. for food & othe

Pocket Breathable om athable bott Separate bre n for less tha stash pocket lling items. pleasant sme

HYDRATION

91

05

Worldwide Advertising Campaign

cia Cedric Gra

BLOX 23

ize.

it

tio ty co ns tr uc Sh op qu ali

ab le to ol in l Size ile an d po rt Tool at Trai ely ve rs at em tr Shop Quality ex an is nt ma ke s th

to ol- bit -c ou . n an d hi gh an y se tti ng

com

www.lezyne. alia: sivo per l’It Agente esclu

599 • 0376-615 FREE-RIDE

ide.it

-r • www.free

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uced minum body for red CNC-machined alu steel puncturess inle sta ed den weight. Har pin for durability.

tion Twin-Chuck Connec

ctly k hea d thr ead s dire Lez yne Twi n-C huc rader valves.

Sch and sta Pre h onto bot

www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per

CNC Precision

www.lezyne.com

TRIGGER DRIVE

MULTI-TOOLS Aluminum Side Plates

. ong 7075 aluminum Light-weight and str

Stainless Durability

el bits for improved Forged stainless ste ty. nali ctio fun & ity abil dur

Sabrina Jonnier

Bart Brentjens

www.lezyne.com

www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE per ivo lus esc e ent Ag

12

13

Dirt Floo r Drive s CNC Precision

e inum barrel and bas CNC-machined alum nished wood handle with steel piston. Var oured grip. with oversized cont

Design Precision High-Volume

CARBON DRIVE 2

IVE TR AV EL FL OO R DR

el & increased barr Long-travel piston s the air flow to time 2x tes crea diameter Full Carbon Technology (FCT) quickly fill tires.

Solid lay-up carbon handle and barrel contain no metal reinforcement

Built for Travel

p. ht travel floor pum The ultimate lightweig ize floor pump at half full-s a of ality Function the size.

The Pressure Carbon Drive 2 and the Carbon Drive 2 both utilize this technology to bring the best inflation systems to riders.

CNC Precision

All parts are made from aluminum.

e Classic Dirt Floor Driv

d

custom CNC-machine

BLOX 23 Shop Quality Tool at Trail Size

e Alloy Dirt Floor Driv

high tool-bitShop quality construction and tile and count makes this an extremely versa portable tool in any setting.

Aluminum Side Plates

side plates CNC-machined 7075 aluminum rigidity. reduce weight and increase tool

www.lezyne.com

www.lezyne.com

16

www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per

17

Pressure Drive CFH

www.free-ride.it • 0376-615599 • l’Italia: FREE-RIDE Agente esclusivo per CO2 Flex Hose (CFH)

High-pressure steel braided hose with Presta/Schrader Flip-Chuck works with pump & threaded CO2 cartridges.

CNC Precision

100% CNC-machined aluminum parts for precise construction.

www.lezyne.com

20

18

www.lezyne.com Agente esclusivo per l’Italia: FREE-RIDE • 0376-615599 • www.free-ride.it

ree-ride.it -RIDE • 0376-615599 • www.f Agente esclusivo per l’Italia: FREE

www.lezyne.com Agente esclusivo per l’Italia: FREE-RIDE • 0376-615599 • www.free-ride.it

19

2011 Hydration Campaign Ads

Hydration Advertising Campaign

Athlete Posters

( Cedric Gracia )

photo by: Colin Meagher

photo by: Sebas Romero

( Sabrina Jonnier )

www.lezyne.com

(

)

www.lezyne.com

( Geoff Kabush )

www.lezyne.com

er photo by: Colin Meagh

www.lezyne.com photo by: Dillon Clapp

Sponsorship Program

Team HTC-Highroad The World’s Most Successful Professional Road Team 384 Victories since 2008 and counting... #1 Ranked team in the world

by Eurosport.

International team of 39 riders from 17 nations.

9 current national champions.

TOP Riders including: Mark Cavendish Tony Martin Ina-Yoko Teutenberg Emilia Fahlin Mark Cavendish

Emilia Fahlin

Cedric Gracia CG Racing Brigade French Freeride Icon 32 years of riding & racing Lezyne Ambassador since 2009 Downhill & 4X Racing Highlights ‘10 French DH Championship - 4th ‘10 Maxiavalanche - 3rd ‘09 Urban DH (Chile) - 1st ‘08 UCI WC Ranking 4X - 4th CG Mountain Bike School An idol for the next generation Opened in Andorra, Spain 2009

Team Maxxis Rocky Mountain Most Competitive Off-Road Racing Team Top level XC, CX, DH World Cup international racing team.

Geoff Kabush (XC, CX)

1st at BC Bike Race 2010

Sabrina Jonnier (DH)

WC DH Champion Overall 2010

Chris Sheppard (CX)

Canadian CX Champion 2010

Marie-Helene Premont (XC) 4th at Offenburg WC 2010

Geoff Kabush

Sabrina Jonneir

Wade Simmons Team Maxxis - Rocky Mountain

2010 MTB Hall of Fame Inductee The God-Father of Freeride Member of the freeride-founding group known as the “Fro Riders.”

Career Highlights Featured in The Collective & ROAM movies Summer Gravity Camp Coach

Bart Brentjens Trek-Brentjens MTB Racing Team powered by Milka

Dutch XC Olympic Champion ‘96 Gold Medal First MTB Olympic Champion!

‘04 Bronze Medal UCI World Champion ‘95 XC Gold Medal ‘03 & ‘05 Marathon Silver Medal

The Team - XC Power House Bart Brentjens Frank Beemer Irjan Luttenberg Jelmer Pietersma Lukas Kaufmann Tim Wynants

New Website Interface

New Year 4 Products

CNC Dirt Floor Drive

Precision high-volume floor pump

CNC Precision All parts are made from custom CNC-machined aluminum.

Precision High-Volume Design Long-travel piston & increased barrel diameter creates 2x times the air flow to quickly fill tires.

CNC Dirt Floor Drive

Alloy Dirt Floor Drive

Precision high-volume floor pump

Tubeless Power Oversized design is powerful enough to seat tire bead on tubeless tire systems.

Threaded Connection Flip-Thread Chuck threads onto both Presta & Schrader valves.

100% aluminium construction.

Alloy Dirt Floor Drive

Classic Dirt Floor Drive Precision high-volume floor pump

Oversized Gauge 2.5� diameter gauge assembly.

70 psi/4.6 bar max.

Long Reach 43�/130cm extra-long, oversized, premium-grade rubber hose for high-volume applications.

Classic Dirt Floor Drive

Travel Floor Drive

Compact lay-flat design built for travel CNC Precision All parts are made from custom CNC-machined aluminum.

Built for Travel The ultimate lightweight travel floor pump. Functionality of a full-size floor pump at half the size.

Threaded Connection Flip-Thread Chuck threads onto both Presta & Schrader valves.

100% aluminium construction.

Protection Felt-lined canvas bag with draw string closure protects pump in transport or storage.

CFH Inflation Systems

Pump and CO2 Flex Hose inflator combo

CO2 Flex Hose Pressure Drive CFH

Alloy Drive CFH

CO2 Flex Hose (CFH) High-pressure steel braided hose with Presta/Schrader Flip-Chuck works with pump & threaded CO2 cartridges.

All-in-One Mount Stylish CNC-machined aluminum bracket secures pump and 16g CO2 cartridges to bike frame.

Road Drive CFH

CNC Precision 100% CNC-machined aluminum parts for precise construction.

FCT Pumps

Full Carbon Technology construction

Full Carbon Technology Solid lay-up carbon handle and barrel require no metal reinforcement.

Carbon Road Drive 2

Pressure Carbon Drive 2

Carbon Drive 2

Flex-Hose Equipped Reversible Presta/Schrader hose threads securely on to valve preventing damage.

Stows inside handle.

Faster Inflation Inflates to riding pressure with 30% fewer strokes compared to conventional hand pumps.

Compact Design Overlapping handle with oversized piston & shaft are integrated into a compact design.

Tools

New high-bit count Blox-23 Shop Quality Tool at Trail Size Shop quality construction and high tool-bit-count makes this an extremely versatile and portable tool in any setting.

Aluminum Side Plates CNC-machined 7075 aluminum side plates reduce weight and increase tool rigidity.

Forged & Drawn Bits Chrome-vanadium bits are forged and drawn for increased durability.

Wrapped bit design allows for a compact tool profile.

Blox 23

Bits with Extra Reach Extra long tool bits and three L-shaped Allen bits for small hard-to-reach bolts.

Tools

New versatile RAP-20

Aluminum Side Plates Light-weight, and strong aluminum side plates.

Forged bits Chrome-vanadium bits are forged & drawn for increased durability.

Center-Pivot Wrap Bit Design Wrapped center-pivot design increases bit rigidity & improves tool ergonomics.

RAP 20

Steel Breaker Forged steel chain breaker for 9/10 speed chains. 3x integrated spoke wrenches.

Tools

New 11-Speed compatible chain breaker

Shop Quality Tool Quality materials & contoured design make this tool suitable for the shop and home.

11 Speed Specific Replaceable breaker pin and backing bolt are designed for flaring 11 speed chain pins.

Spare breaker pin included.

Versatile Tool 2x Mavic splined & 2x square spoke wrenches built into the chromoly steel body.

11 Speed Chain Drive

Integrated Guide Pin Removal Guide pin removal tool is integrated into the bottom of the breaker body.

Lever Kit

Integrated patch kit and tire lever combo Available in Grey, Blue*, Red, Gold Integrated Tire Repair Kit All-in-one patch kit & tire lever combo. Durable, refillable aluminum case with press-fit end caps.

Patches that Stretch Lezyne glueless patches use a specially developed synthetic rubber compound that stretches and conforms to inflated tubes.

Useful Instructions Patch instructions have a selfadhesive backing and serve as an emergency tire boot.

Reusable Scuffer Lever Kit includes a durable and reusable stainless steel tube scuffer. *Blue not available in USA

CNC Cage

Rugged, CNC-machined, low-profile bottle cage Available in Silver, Black, White CNC Construction 100% CNC-machined aluminum construction. Strong ribs secure the bottle while providing easy on-the-bike access.

Low-Profile Design Designed without integrated pump mount for lower profile to better fit small frames.

Adjustable Mounting Ovalized holes allow for adjustable mounting on frames.

Added Security An upper bottle catch ensures bottles stay in place.

Power Rack Elite

Versatile, heavy-duty rear rack system Max Load – 25kg (EN 14872 Certified) Designed for Touring Rack can be used on most bikes equipped with fenders and disc brakes. Compatible with 700c and 26� wheel sizes.

12mm Hollow Tubing Large hollow 12mm aluminum tubes reduce weight without sacrificing strength. Compatible with Lezyne Rack & Trunk Caddys.

Adjustable Mounting Points Ball joint and telescoping arms make rack adjustable and easy to install on most frames.

Power Rack Elite

On-the-Go Storage Alloy top plate provides quick, on-the-go storage.

Power Rack

Versatile, rear rack system Max Load – 25kg (EN 14872 Certified) Designed for Touring Rack can be used on most bikes equipped with fenders and disc brakes. Compatible with 700c and 26� wheel sizes.

Adjustable Mounting Points Ball joint and telescoping arms make rack adjustable and easy to install on most frames.

Integrated Light Mount Integrated mount allows light systems to be attached directly to rear of rack.

Power Rack

12mm Hollow Tubing Large hollow 12mm aluminum tubes reduce weight without sacrificing strength. Compatible with Lezyne Rack & Trunk Caddys.

New P.O.P. Programs

All-POP Program

Floor Pumps, Hand Pumps, CO2 Inflators, Bottle Cages, Multi-tools, Tire Repair, Soft Goods

Don’t Get Lost in The Clutter Clean, attractive, double-sided display promotes sales and keeps Lezyne exclusive.

Fully Loaded with Top Sellers Loaded with 148 of Lezyne’s world-renowned and award winning products. All items are confirmed high-turnover products.

Sales Multiplier POP display increases sales and simplifies product reordering. This display will produce high rate of turn-over when product is maintained & refilled by distributors & retailers

Side 1

All-POP Program

Floor Pumps, Hand Pumps, CO2 Inflators, Bottle Cages, Multi-tools, Tire Repair, Soft Goods

Packed & Ready to Ship All product and display is prepackaged and ready to ship from Lezyne. Includes detailed instructions for quick assembly.

High-Quality Display Convenient free-standing, high-polished aluminum display frees up wall space while complementing the product & store.

Durable Custom Parts Comes with custom Lezyne machined aluminum product hangers and durable aluminum slats.

Side 2

Bag-POP Program

Hydration Packs, Messenger Bags, Touring Bags, Bag Accessories

Don’t Get Lost in The Clutter Clean, attractive, double-sided display promotes sales and keeps Lezyne exclusive.

High-Quality Bag Selection Loaded with 59 of Lezyne’s world-renowned packs, bags, and accessories.

Sales Multiplier POP display increases sales and simplifies product reordering. This display will produce high rate of turn-over when product is maintained & refilled by distributors & retailers

Side 1

Bag-POP Program

Hydration Packs, Messenger Bags, Touring Bags, Bag Accessories

Packed & Ready to Ship All product and display is prepackaged and ready to ship from Lezyne. Includes detailed instructions for quick assembly.

High-Quality Display Convenient free-standing, high-polished aluminum display frees up wall space while complementing the product & store.

Durable Custom Parts Comes with custom extra-long Lezyne machined aluminum bag hangers and durable aluminum slats.

Side 2

Custom Logo Programs

Metal Kit Program Custom Logo & Color

Make Lezyne Exclusive Laser etch a customer logo or event logo on a Lezyne Metal Kit. Lezyne logo on Side 1, custom logo on Side 2.

Side 1

Custom Colors Customers can select from our standard colors (grey, blue, red, gold) or contact Lezyne for custom color options.

Program details Minimum order quantity - 300pcs Lead-time - 3-6 weeks Contact Lezyne for pricing

Side 2

Lever Kit Program Custom Logo & Color

Make Lezyne Exclusive Laser etch a customer logo or event logo on a Lezyne Lever Kit. Lezyne logo on Side 1, custom logo on Side 2.

Side 1

Custom Colors Customers can select from our standard colors (grey, blue, red, gold) or contact Lezyne for custom color options.

Program details Minimum Order quantity - 500pcs Lead-time - 4-7 weeks Contact Lezyne for pricing

Side 2

Last, but not least...

Maintain M.A.P.

The Minimum Advertised Price

We sell Engineered Design, not discounts!

Join the fastest growing accessory company in the bike industry & Help build the Lezyne brand! www.lezyne.com